Google Analytics Users' Great Event

Dis-en-GAUGE-ing GAUGE

Caleb Whitmore, Analytics Pros — Sat, 02 Feb 2013 01:05:00 +0000

February 1st, 2013
Caleb Whitmore, Founder & Chair, GAUGE Conference

It's a sad day, of sorts, as I announce the end of GAUGE. Nearly two years after I founded the conference, we're putting it to rest. It has been a fantastic run that saw four GAUGE events in three cities spanning both US coasts and involved more than 40 speakers across the world, seven presenting partner companies, half a dozen sponsors, and hundreds of Google Analytics users from all continents except Antarctica and I can't say "thank you" enough for being part of it!

As GAUGE launched and progressed, I've been amazed to see the intense learning that has happened, the networking between GA users, the opportunities to ask Googlers questions about Google Analytics, and so much more that embodies what made GAUGE truly the "Google Analytics Users' Great Event." I hope that the spirit in which GAUGE was started – that of collaborative learning, user-to-user sharing of knowledge, meeting GA pros and peers – will continue on in future Google Analytics user community events around the globe.

So, what next? This isn't the end of conferences on Google Analytics and opportunities to connect with other GA users by any means. I invite you to join me at a new conference series I am starting - BEST Practices - with events planned throughout the United States and, perhaps, beyond! I also encourage you to attend the eMetrics Summit with locations and dates across the year and globe.

Thanks Where Thanks Are Due

I owe a few special thank-you's – first to our Speakers (too many to list!) and Presenting Partners, who included Analytics Pros, Cardinal Path, E-Nor, Blast Advanced Media, ISITE Design, Blue State Digital, and LunaMetrics) who worked many long hours and late nights to prepare presentations for our attendees; second, to our Sponsors, who included Tableau Software, Trakkboard, Optimizely, DemandBase, ShufflePoint, 4Q Survey, and Ubertags; third, to the team at Google Analytics who supported the conference with giveaways, speakers, promotion, oh, and that product called Google Analytics!

Finally, a big thanks to our partners at Rising Media who helped take GAUGE from a dream to a reality and co-locating it with the eMetrics Summit and Data-Driven Business Week. Oh – and I should not forget to mention, Jim Sterne who (a little known fact) coined the acronym GAUGE for Google Analytics Users' Great Event in the early days of planning the conference (Thanks, Jim!).

Keep In Touch!

In closing, I invite you to keep in touch. Follow my company, Analytics Pros on Twitter. Follow me @calebwhitmore. Be sure to keep your ear tuned into the blogs of past GAUGE Presenting Partners and Speakers along with the official Google Analytics Blog. I invite your direct inquires via email – you can write to gauge@analyticspros.com.

Best Regards and Happy Analyzing!

-Caleb Whitmore

Founder & Chair, GAUGE Conference
Founder & CEO, Analytics Pros & BEST Practices Conferences

Timo Aden

GAUGE — Fri, 28 Sep 2012 20:34:35 +0000

Bio is forthcoming.

Charles Farina, Marketing Analyst, E-Nor

GAUGE — Wed, 26 Sep 2012 20:01:08 +0000

Charles has a passion for not only collecting data, but using it to drive business. Charles has worked heavily in the education and professional services space, training and informing many departments and individuals on the value of Google Analytics and data. In addition Charles has trained individuals in roles such as Director of Marketing, Branding Manger, Demand Generation Manager, E-Commerce Manager, SEO Specialist, Web and User Interface Designers, and many more.

Charles spends his time primarily within the Google Analytics Interface leveraging the new features of Google Analytic including Multi-Channel Funnel Tools, Social Engagement and Reporting, as well as Path Analysis. Charles leverages his skill with segmentation, dashboards, and custom reports to deliver high quality training, analysis and consulting.

Ross Perez, Tableau Software

GAUGE — Wed, 12 Sep 2012 18:23:21 +0000

Ross Perez is the Website Marketing Manager for Tableau Software, a role which encompasses SEO, on-page optimization, analytics and project management. A large part of his role involves using Tableau’s business intelligence software to discover and share insights that help to make the Tableau website more efficient and productive. Previously, Ross was a Product Specialist at Tableau, tasked with sharing Tableau’s software with those who had never seen it before. He has been able to speak about topics related to big data, visualization and visual best practices at SXSW, Techweek, O’Reilly Strata and the Tableau Customer Conference.

Jeff Cram, ISITE Design

GAUGE — Tue, 11 Sep 2012 14:19:52 +0000

Jeff Cram is Chief Strategy Officer and co-founder of ISITE Design, a digital agency and Google Analytics Certified Partner. Jeff helped establish the agency’s analytics and optimization practice and speaks nationally on topics including digital strategy, measurement and technology. Jeff resides in Boston, Massachusetts where he passionately roots for his beloved Boston Red Sox (yes, even this year).

Melaine Fuentes, Cardinal Path

GAUGE — Thu, 06 Sep 2012 17:57:08 +0000

Melaine Fuentes is a Sr. Consultant of Analytics and Insights at Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is the largest pure-play digital performance measurement firm in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to turn convert visits to value, and prospects into customers.

Melaine is responsible for generating actionable insights to help organizations to make decisions aligned to business goals and objectives. She has helped create data driven organizations at the Huffington Post, iVillage and Thrillist Media Group. She has leveraged Google Analytics to make recommendations and influence strategies on multiple levels of an organization.

Melaine is also an active member of the analytics community participating in various speaking engagements and organizing local conferences and networking events. Connect with Melaine on Twitter and Linkedin.

Tiffany Kuo

GAUGE — Fri, 31 Aug 2012 17:13:30 +0000

Tiffany is a Google Analytics Support Specialist and co-leads the SMB Services Analytics team with Joanna Kim. She is passionate about educating others on how to make the most of Google Analytics’ wealth of information, and to realize all the potential it has. Tiffany gathers her Analytics experience from being both a personal user as well as educating others and helping them troubleshoot. Before joining the SMB Services team, Tiffany was a member of the Google AdWords Welcome Service and helped new advertisers set up their Google AdWords accounts for success.

Tiffany lives in Ann Arbor, MI and in her free time enjoys reading and photography, and always makes sure to save room for dessert.

Amanda Bernard, ISITE Design

GAUGE — Fri, 31 Aug 2012 17:04:46 +0000

Amanda Bernard has over 8 years of experience in multimedia marketing and advertising including digital marketing and traditional media. Over the course of her career, Amanda honed her craft as the co-owner of a graphic design studio, then as Media Manager at an advertising and PR agency, and next as a Paid Search & SEO Account Manager at a search engine marketing agency. After leaving the agency world, Amanda built a successful freelance business, which lead to her current position as the senior Digital Marketing Strategist at ISITE Design. Amanda works with clients helping them build and utilize effective strategies for both paid and organic marketing channels. She also works with clients to ensure that one continuous targeting strategy flows effectively from demand side marketing to the capture side user experience. Amanda has a diverse marketing background that includes SEO, Paid Search, Social Media, PR, Advertising, Online Marketing, and developing cutting-edge marketing strategies across multimedia platforms for brands like KinderCare, Oregon Health & Science University, and the University of Oregon.

Ryan Summers, ISITE Design

GAUGE — Fri, 31 Aug 2012 11:27:10 +0000

Ryan is the Lead Optimization Strategist at ISITE Design and has been working within the web Analytics world for the last 8 years. Ryan works with clients leading them through ISITEs digital optimization framework. Analytics and optimization can seem daunting task to many organizations, but Ryan’s shepherds clients to effective measurement strategies, which are themselves the foundation of effective, ongoing optimization strategies. Ryan lends his analytics talents to develop pay-per-click, search engine marketing, site optimization, and implementation strategies for industry leading brands in healthcare, higher education, e-commerce, and travel. Prior to joining ISITE, Ryan worked for Webtrends to provide analytics support. Ryan works with many analytics and optimization tools such as Adobe Marketing Suite, WebTrends, Google Analytics, and SiteCore DMS. Ryan is also an active member of Web Analytics Wednesday, and the host of the Portland Google Analytics Meet-up Group.

Joanna Kim

GAUGE — Fri, 31 Aug 2012 11:20:06 +0000

Joanna is a Google Analytics Support Specialist and leads the SMB Services Analytics team. Joanna is responsible for ensuring that her team effectively troubleshoots and solves user inquiries on a daily basis. She is passionate about teaching people how Google Analytics can help them gather vital information to increase their return on investment and make smart business decisions.

Wade Tibke, Tableau Software

GAUGE — Thu, 30 Aug 2012 23:49:56 +0000

Wade Tibke is the Director of Marketing at Tableau Software – the fastest growing analytics and business intelligence company in the world. Wade is responsible for marketing operations, lead management, and demand generation programs including its CRM systems, websites, and customer database. He has introduced many new marketing technologies to Tableau, including marketing automation and website optimization. With deep knowledge of analytics and over 14 years in software and technology marketing, Wade is able to comfortably travel the gap between executing marketing programs and leveraging information technology. Wade lives in Seattle, WA with his partner and two dogs. He loves playing sports (even in his advanced age) and enjoying the Northwest – namely skiing and beer drinking.

Jeremy Bieger, UberTags

GAUGE — Thu, 30 Aug 2012 23:42:40 +0000

Jeremy Bieger is the founder and CEO of UberTags, a Tag Management System that helps web and mobile sites gain marketing agility and reduce page load time by effectively managing and deploying 3rd party code snippets known as tags. UberTags was inspired by the pains of managing tagging at American Express, where Jeremy led the Prospect Site Acquisition and Enterprise User Experience (Digital Product Management) teams. Both teams could count tagging in their Top 5 pain points whether it was driven by suboptimal load-time, time to market, operations, or data quality. Prior to American Express, Jeremy co-founded one of the first wireless application development firms, Buzz Wireless, which was later sold to Vaultus. He has an MBA from Columbia Business School and a double degree from Oberlin College in Electronic Music Composition and Economics.

Amit Varshneya, Demandbase

GAUGE — Thu, 30 Aug 2012 23:35:56 +0000

Amit Varshneya is VP, Strategic Services at Demandbase. In this role, he is responsible for Demandbase’s Strategic and Professional Services, providing strategic marketing technology consulting and implementation support necessary for customers to maximize the impact Real-time Identification can have on their marketing results. Amit is a recognized marketing technology thought leader in the B2B space and has been a guest blogger and speaker at various publications and conferences. He was awarded the “Marketing Visionary” Markie at Eloqua Experience 2010 and was a keynote speaker at Sirius Decisions Annual Conference in May 2011.

Jackson Lo, Cardinal Path

GAUGE — Wed, 29 Aug 2012 17:19:03 +0000

Jackson Lo is a consultant in the field of Search Engine Optimization (SEO), Local Search and Social Media at Cardinal Path. Over the course of the past year, his involvement in the analytics industry has made him more proficient in identifying actionable insights to help clients understand how their efforts in SEO and Social Media are contributing to their overall online success. Jackson enjoys competitive volleyball, photography, arts and food. You can connect with Jackson on Twitter, Google+ and LinkedIn.

GAUGE Hacknight

Liz Poole — Mon, 27 Aug 2012 22:52:06 +0000

GAUGE Hacknight & Google Analytics Application Showcase

GAUGE has always offered valuable insights with informative and practical sessions, bringing the brightest minds and innovative professionals together, and this year will be no different. In addition to GAUGE's User Conference and Training Day, we are thrilled to present the first-ever GAUGE Hacknight & Google Analytics Application Showcase at the Boston 2012 GAUGE conference. The event will take place Wednesday evening, following the GA Training Day. GAUGE Hacknight will consist of a networking reception and application showcase where developers of Google Analytics integrated products will have the chance to pitch their creation to a panel of industry leaders, Googlers, and the audience. Winners will receive awesome prizes and at least five minutes of fame.

Any individual or company that has developed a product, platform, application, or other tool that integrates with Google Analytics can apply.

Examples could include, but are by no means limited to:

● API tools to extract, analyze, report and gain value from Google Analytics data
● Mobile apps for GA reporting and analysis
● Dashboard tools that integrate with GA’s data API
● Tag management platforms
● Voice-of-customer and survey tools

We invite everyone to attend, however, space is limited. All GAUGE conference attendees and developers with accepted pitches are guaranteed access to the event. General registration will be opened as we move closer to the event, pending space.

Ready to sign up?

● Apply to pitch your product here
● Attendee Invitation Request
● Register for a GAUGE pass here

Visit the GAUGE Hacknight page for more information, or email gauge@analyticspros.com.