GCI - Recently Added

Case Study: Leveraging Social Referrals for Hair-raising Results

Wed, 01 Feb 2012 05:22:56 GMT

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

The Next Generation of Anti-aging

Wed, 01 Feb 2012 05:14:31 GMT

As the anti-aging market—and its consumers—evolve, brands should take a new look at the ingredients they are marketing as anti-aging.

The Sleeping Giant

Wed, 01 Feb 2012 05:01:09 GMT

Since the late 1990s, growth in men’s toiletries has been on a steady upward trajectory, reaching estimated global sales of $31 billion in 2011. Examine the trends and challenges facing the men’s category.

Making a Fragrance Connection Through Color

Wed, 01 Feb 2012 04:42:56 GMT

Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.

The Power of Words and Perception

Wed, 01 Feb 2012 04:24:16 GMT

The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.

Sephora Arrives in Mexico

Tue, 31 Jan 2012 05:20:10 GMT

Luxury brands expand in Latin America.

Regulatory Issues Front of Mind

Tue, 31 Jan 2012 05:07:12 GMT

Ingredients, claims and endocrine disruptors were some of the many subjects discussed at the ninth edition of Cosmetic Valley’s Congrès Parfums & Cosmétiques on regulatory issues, held in Chartres, France, in November.

Leaders to Know 2012

Tue, 31 Jan 2012 05:01:47 GMT

The beauty industry is powered by creative, capable people who work hard to keep consumers engaged with innovation and insightful products. Here, GCI offers a selection of a few of those dynamic personalities for 2011–2012.

From Biodegradable to Recyclable: Packaging Choices for Beauty Brands

Tue, 31 Jan 2012 04:50:30 GMT

Choose which type of eco-friendly your brand’s packaging will be: biodegradable, recyclable, refillable or all of the above.

Building a Beauty Brand Online

Tue, 31 Jan 2012 04:23:23 GMT

By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.

New Paradigms

Tue, 31 Jan 2012 04:14:52 GMT

Not every method is good for every product type, but a tool box of new ideas can surely jump-start a sleepy development program. And innovation, often a risky proposition, has a higher likelihood of success if the underlying ideas are sound.

Bite’s Back in Oral Care

Tue, 31 Jan 2012 04:10:37 GMT

Product innovations, value-added products and the strong growth of markets in developing countries will drive 5+% growth through 2015.

The New Supply Chain Paradigm

Tue, 24 Jan 2012 09:32:10 GMT

The supply chain paradigm is dramatically changing, and the most successful companies integrate constant awareness of those changes into their strategic planning process.

Marketing Beauty to the Hispanic Consumer

Fri, 20 Jan 2012 09:55:59 GMT

CEW event focuses on best practices in meeting the needs of the Hispanic consumer, a growing group with an estimated $1.2 trillion spending power.

NMI Study Shows Consumer Preference for Less Packaging

Tue, 17 Jan 2012 09:39:33 GMT

Although consumers are more often showing a preference for products with less packaging, eco-friendly strategies need to be in line with a brand's overall message in order to make the best impact.

Beauty Marketing Gone Social

Tue, 17 Jan 2012 05:23:20 GMT

While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.

Grooming for the World Stage

Mon, 09 Jan 2012 09:42:57 GMT

Gillette is sponsoring a range of athletes for the 2012 Olympics, the beginning of a 10-year partnership between the Olympics and P&G.

Anarchy Brings Axe Brand Into Female Territory

Mon, 09 Jan 2012 09:39:55 GMT

The male-oriented fragrance brand is launching a female-oriented product.

Life in the Shoes of Today's Moms

Mon, 09 Jan 2012 09:36:14 GMT

A survey from P&G brand Ivory shows the challenges today's moms face, as well as some of the opportunities for beauty brands to help simplify their lives.

Ocean Trash to Eco-plastic

Tue, 03 Jan 2012 04:52:03 GMT

Eco opportunities continue to be ripe for brands that can think innovatively about their development and implementation.