Affiliate Marketing Blog by Geno Prussakov - AM Navigator https://www.amnavigator.com/blog/ Geno talks about affiliate marketing, leadership, etc Sat, 21 Mar 2026 02:56:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.amnavigator.com/wp-content/uploads/2019/02/compass.png Affiliate Marketing Blog by Geno Prussakov - AM Navigator https://www.amnavigator.com/blog/ 32 32 Affiliate Marketing Strategy: Advantages & Fundamentals https://www.amnavigator.com/blog/2026/03/20/affiliate-marketing-strategy/ https://www.amnavigator.com/blog/2026/03/20/affiliate-marketing-strategy/#respond Fri, 20 Mar 2026 17:37:18 +0000 https://www.amnavigator.com/?p=35433 Are you wondering whether you should include an affiliate marketing strategy in your overall marketing plan and budget? The short answer is: “Definitely!” As explained in our previous posts, affiliate marketing comes with numerous benefits. In this article, building on decades of our affiliate program management experience, we’d like to […]

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]]> https://www.amnavigator.com/blog/2026/03/20/affiliate-marketing-strategy/feed/ 0 15 Reasons to Work with an Affiliate Marketing Agency https://www.amnavigator.com/blog/2026/02/20/reasons-work-with-affiliate-marketing-agency/ https://www.amnavigator.com/blog/2026/02/20/reasons-work-with-affiliate-marketing-agency/#respond Fri, 20 Feb 2026 22:11:39 +0000 https://www.amnavigator.com/?p=35118 When you need help with your affiliate marketing program, one of the most important decisions you have to make is whether to hire someone in-house, work with a freelancer, or work with an affiliate marketing agency. I can’t vouch for in-house employees and freelancers, since I’ve seen both good, bad, […]

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]]> https://www.amnavigator.com/blog/2026/02/20/reasons-work-with-affiliate-marketing-agency/feed/ 0 PayPal Honey and 5 Lessons for Affiliate Program Managers https://www.amnavigator.com/blog/2026/01/17/honey-removal-affiliate-program-manager-lessons/ https://www.amnavigator.com/blog/2026/01/17/honey-removal-affiliate-program-manager-lessons/#comments Sat, 17 Jan 2026 22:27:31 +0000 https://www.amnavigator.com/?p=35272 Not every week do you see a major affiliate publisher removed from top U.S. affiliate networks. This was such a week. Remember Honey, which was acquired by PayPal for $4B six years ago? Well, as of the time of this post, after MegaLag’s video and Ben Edelman’s investigation, PayPal Honey […]

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]]> https://www.amnavigator.com/blog/2026/01/17/honey-removal-affiliate-program-manager-lessons/feed/ 2 Big Media, Affiliate Marketing, and Product Recommendations https://www.amnavigator.com/blog/2025/12/23/big-media-affiliate-marketing-product-recommendations/ https://www.amnavigator.com/blog/2025/12/23/big-media-affiliate-marketing-product-recommendations/#respond Tue, 23 Dec 2025 23:37:24 +0000 https://www.amnavigator.com/?p=35254 Earlier this year, when The Washington Post reached out for my input on how to treat online product recommendation lists published by big media, I had a lot to say. My thoughts ultimately appeared in the article boiled down to this: However, in this blog post, I would like to […]

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]]> https://www.amnavigator.com/blog/2025/12/23/big-media-affiliate-marketing-product-recommendations/feed/ 0 Holistic Marketing and Affiliate Programs in 2026 https://www.amnavigator.com/blog/2025/11/20/holistic-marketing-affiliate-programs/ https://www.amnavigator.com/blog/2025/11/20/holistic-marketing-affiliate-programs/#respond Thu, 20 Nov 2025 22:13:57 +0000 https://www.amnavigator.com/?p=35105 In today’s competitive landscape, holistic marketing is a necessity for any company looking to grow its affiliate marketing program and its business as a whole. But what exactly does this concept mean and how does it apply to affiliate marketing? At its core, holistic marketing is about aligning all the […]

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]]> https://www.amnavigator.com/blog/2025/11/20/holistic-marketing-affiliate-programs/feed/ 0 Affiliate Marketing: A Decade of Innovation and Change https://www.amnavigator.com/blog/2025/09/18/affiliate-marketing-innovation-and-change/ https://www.amnavigator.com/blog/2025/09/18/affiliate-marketing-innovation-and-change/#comments Thu, 18 Sep 2025 21:05:24 +0000 https://www.amnavigator.com/?p=35060 Over the past decade, affiliate marketing has evolved from basic, manual strategies into a sophisticated, technology-driven field. Entrepreneurs, e-commerce professionals, and digital marketers have leveraged these advancements to scale their businesses in unprecedented ways. In this post, we will explore how affiliate marketing has transformed, highlighting key trends and technologies […]

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]]> https://www.amnavigator.com/blog/2025/09/18/affiliate-marketing-innovation-and-change/feed/ 1 Free Affiliate Marketing Consulting at Affiliate Summit East https://www.amnavigator.com/blog/2025/07/29/free-affiliate-marketing-consulting/ https://www.amnavigator.com/blog/2025/07/29/free-affiliate-marketing-consulting/#comments Tue, 29 Jul 2025 21:31:44 +0000 https://www.amnavigator.com/?p=35144 Affiliate Summit is one of the oldest and largest conference events in the affiliate marketing industry. The first one that AM Navigator attended took place in Miami in July of 2007. Since then, we’ve been to twenty-seven Affiliate Summits, and I’ve personally taught affiliate program management insights at 25 of […]

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]]> https://www.amnavigator.com/blog/2025/07/29/free-affiliate-marketing-consulting/feed/ 1 Microsoft Shutting Down Skype, Initially Built by Affiliates https://www.amnavigator.com/blog/2025/02/28/microsoft-shuts-down-skype-built-through-affiliates/ https://www.amnavigator.com/blog/2025/02/28/microsoft-shuts-down-skype-built-through-affiliates/#comments Fri, 28 Feb 2025 20:26:28 +0000 https://www.amnavigator.com/?p=35121 This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, […]

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]]> https://www.amnavigator.com/blog/2025/02/28/microsoft-shuts-down-skype-built-through-affiliates/feed/ 2 Coupons and Discounts in Affiliate Marketing Programs https://www.amnavigator.com/blog/2024/11/14/coupons-discounts-affiliate-programs/ https://www.amnavigator.com/blog/2024/11/14/coupons-discounts-affiliate-programs/#respond Thu, 14 Nov 2024 20:40:41 +0000 https://www.amnavigator.com/?p=34975 Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program’s performance and your […]

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]]> https://www.amnavigator.com/blog/2024/11/14/coupons-discounts-affiliate-programs/feed/ 0 How to Migrate an Affiliate Program to a New Platform https://www.amnavigator.com/blog/2024/08/07/how-to-migrate-affiliate-program-to-new-platform/ https://www.amnavigator.com/blog/2024/08/07/how-to-migrate-affiliate-program-to-new-platform/#comments Wed, 07 Aug 2024 21:46:48 +0000 https://www.amnavigator.com/?p=35020 Everybody knows that affiliate marketing is a constantly evolving industry. Both affiliates and advertisers have needs and goals that change frequently, requiring continuous adaptation and strategic adjustments. Affiliates, who are deeply immersed in the ecosystem, often find it easier to switch between platforms and tools. However, advertisers may struggle to […]

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