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	<title>Tony Gentilcore</title>
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	<link>https://tonygentilcore.com</link>
	<description>An insight into the world of Coach Tony Gentilcore</description>
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		<title>The Words We Use Matter</title>
		<link>https://tonygentilcore.com/2026/10/words-use-matter/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Tue, 13 Oct 2026 08:55:00 +0000</pubDate>
				<category><![CDATA[personal training]]></category>
		<category><![CDATA[psychology]]></category>
		<guid isPermaLink="false">http://tonygentilcore.com/?p=166920</guid>

					<description><![CDATA[Much of what stresses us out as fitness professionals and gym owners is the psychological side of things as it relates to our clients: Why won&#8217;t so and so listen to what I am saying? If they just simply followed the plan as outlined things would be fine. If I hear one more client bring [&#8230;]]]></description>
		
		
		
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		<title>What Planning For a Dinner Party Can Tell You About Designing Training Programs</title>
		<link>https://tonygentilcore.com/2026/10/what-planning-for-a-dinner-party-can-tell-you-about-designing-training-programs/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Fri, 09 Oct 2026 11:06:00 +0000</pubDate>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[exercise selection]]></category>
		<category><![CDATA[Program Design]]></category>
		<guid isPermaLink="false">http://www.tonygentilcore.com/?p=4950</guid>

					<description><![CDATA[One of my least favorite things to do as a bonafide member of the &#8220;I&#8217;m an introvert and would rather jump into a live volcano than entertain people&#8221; club&#8230;is to plan for a dinner party. Granted, it&#8217;s pretty much a requisite as a man who&#8217;s married to a woman who loves to host dinner parties [&#8230;]]]></description>
		
		
		
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		<title>Working Hard vs. Always Making Exercise Harder</title>
		<link>https://tonygentilcore.com/2026/10/working-hard-vs-always-making-exercise-harder/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 15:24:00 +0000</pubDate>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Program Design]]></category>
		<guid isPermaLink="false">http://tonygentilcore.com/?p=267731</guid>

					<description><![CDATA[I want to make something crystal clear before I proceed: Exercise &#8211; I.e., lifting weights in particular &#8211; should have a degree of sucktitude attached to it. No one became a brick shit house in the gym or built an impressive physique without pushing their body to the limits on a consistent basis. I&#8217;m often [&#8230;]]]></description>
		
		
		
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		<title>You&#8217;re Not Broken If You&#8217;re Asymmetrical. You&#8217;re Normal.</title>
		<link>https://tonygentilcore.com/2026/09/youre-not-broken-if-youre-asymmetrical-youre-normal/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 08:29:00 +0000</pubDate>
				<category><![CDATA[Assessment]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[assessment]]></category>
		<category><![CDATA[asymmetrical stance]]></category>
		<category><![CDATA[asymmetry]]></category>
		<category><![CDATA[hip-assessment]]></category>
		<category><![CDATA[squat technique]]></category>
		<guid isPermaLink="false">http://tonygentilcore.com/?p=65241</guid>

					<description><![CDATA[One of the more flagrant &#8220;mic drops&#8221; I toss down whenever I speak to a group of fitness professionals is that forcing people to adopt a symmetrical stance while performing basic lifts such as deadlifts or squats is more likely hurting people rather than helping them. In fact, I&#8217;ll go a step further and tell [&#8230;]]]></description>
		
		
		
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		<title>The Dubious D Word of the Fitness Industry</title>
		<link>https://tonygentilcore.com/2026/09/the-dubious-d-word-of-the-fitness-industry/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 08:08:00 +0000</pubDate>
				<category><![CDATA[Assessment]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Program Design]]></category>
		<category><![CDATA[assessment]]></category>
		<category><![CDATA[scapular stability]]></category>
		<category><![CDATA[scapular winging]]></category>
		<category><![CDATA[shoulder stability]]></category>
		<guid isPermaLink="false">http://tonygentilcore.com/?p=206659</guid>

					<description><![CDATA[Here&#8217;s a hint: It&#8217;s not dorsiflexion, diastasis, disc herniation, or density set. And it&#8217;s also not deload, DOMS, or dorsal talonavicular ligament. &#60;&#8211; say that three times fast. Nope, the most dubious &#8220;D&#8221; word I&#8217;m referring to and the word I wish more fitness professionals would use LESS is&#8230; &#8230;dysfunction. Stop It. Stop It Right [&#8230;]]]></description>
		
		
		
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		<title>How to Guarantee Your Clients Will Have a Hard Time Actually Getting Results</title>
		<link>https://tonygentilcore.com/2026/09/how-to-guarantee-your-clients-will-have-a-hard-time-actually-getting-results/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Fri, 04 Sep 2026 12:16:00 +0000</pubDate>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Program Design]]></category>
		<guid isPermaLink="false">http://tonygentilcore.com/?p=78501</guid>

					<description><![CDATA[If you train people for a living, read this. Do Not Guarantee Results It&#8217;s seems counterintuitive, maybe even borderline asinine, not to guarantee your clients results, right? I mean, what the hell are they hiring you for? HINT: It&#8217;s not to trade baseball cards or tickle fights. I had a new client start with me [&#8230;]]]></description>
		
		
		
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		<title>Dangers of the Discount Trainer</title>
		<link>https://tonygentilcore.com/2026/08/dangers-of-the-discount-trainer/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 07:06:00 +0000</pubDate>
				<category><![CDATA[business]]></category>
		<category><![CDATA[discounted rates]]></category>
		<category><![CDATA[fitness business]]></category>
		<category><![CDATA[gym ownership]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[the cons of discounts]]></category>
		<category><![CDATA[what to charge as a personal trainer]]></category>
		<guid isPermaLink="false">http://tonygentilcore.com/?p=208370</guid>

					<description><![CDATA[There&#8217;s no shortage of topics to debate in today&#8217;s world. Keto vs. CICO? Will AI save us or kill us? Will Obsession be nominated for Best Picture this year? I don&#8217;t have a horse in the race on any of the above, except: Keto zealots are the worst. We&#8217;re cooked. Maybe not best picture (although [&#8230;]]]></description>
		
		
		
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		<title>How and Why I Don&#8217;t Write My Own Programs</title>
		<link>https://tonygentilcore.com/2026/08/how-and-why-i-dont-write-my-own-programs/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 13:55:00 +0000</pubDate>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[Program Design]]></category>
		<category><![CDATA[program writing]]></category>
		<guid isPermaLink="false">http://tonygentilcore.com/?p=53790</guid>

					<description><![CDATA[There&#8217;s a popular saying I use often: &#8220;The painter&#8217;s house is always the last one to get painted.&#8221; I can&#8217;t say I know many painters personally to know for certain that this is true &#8211; which sorta makes the saying moot &#8211; but it serves as a fitting metaphor to today&#8217;s post. I guess I [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Core Collective 2026 Fall Seminar</title>
		<link>https://tonygentilcore.com/2026/08/core-collective-2026/</link>
		
		<dc:creator><![CDATA[Tony Gentilcore]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 06:02:00 +0000</pubDate>
				<category><![CDATA[continuing education]]></category>
		<guid isPermaLink="false">https://tonygentilcore.com/?p=460473</guid>

					<description><![CDATA[Announcing the Second Annual Core Collective Fall Seminar We listened to feedback we received from last year&#8217;s event and we&#8217;re pumped to announce that the 2nd Annual Core Collective Fall Seminar is 1) actually happening and 2) you can now register at the Early Bird rate. So what&#8217;s &#8220;new&#8221; this year? We have added speakers [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>On Running a Fitness Business: Part 2</title>
		<link>https://tonygentilcore.com/2026/08/running-fitness-business-part-2/</link>
		
		<dc:creator><![CDATA[Tony]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 05:34:00 +0000</pubDate>
				<category><![CDATA[business]]></category>
		<category><![CDATA[fitness business]]></category>
		<category><![CDATA[fitness business mistakes]]></category>
		<category><![CDATA[Mike Perry]]></category>
		<guid isPermaLink="false">http://tonygentilcore.com/?p=88020</guid>

					<description><![CDATA[Last week I commandeered a post on fitness business shenanigans from friend, and fellow gym owner, Mike Perry of Skill of Strength. I took his original, bulleted-point list and added my own two cents to each one. You can check out points 1-10 HERE. Today I want to highlight points 11-20. On Running a Fitness Business: [&#8230;]]]></description>
		
		
		
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