Geoff Livingston's Blog

The Influence of the Unpopular

Geoff Livingston — Wed, 30 May 2012 12:30:26 +0000

Image by Khiera Falconari Have you seen “The Grey?” What a dark movie! Of course, if you’re a wildlife fan, the wolf pack scenes were fantastic. And how menacing was the wolf pack leader? I don’t think he’d be invited to the high school prom. Yet the alpha male is the most influential of all [...]

How CMOs Integrate Marketing Agencies and Consultants

Geoff Livingston — Mon, 28 May 2012 22:50:27 +0000

Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning. We live in an era of big [...]

Do We Really Need Likes?

Geoff Livingston — Wed, 23 May 2012 15:06:00 +0000

Rohit Bhargava and Aaron Strout at SxSW Friend, fellow Washingtonian and author Rohit Bhargava released his second book Likeonomics this month. Continuing a tradition of celebrating friends’ books on this blog, I’m giving away five copies of Likeonomics to the best answers/comments to this question posed by Rohit: “The biggest question that I had to [...]

Rethinking Strategy through Storyboards and Cognitive Maps

Geoff Livingston — Tue, 22 May 2012 11:04:18 +0000

Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by integrating best practices from web site user experience (UX) design with storyboards and cognitive maps. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement [...]

The 4 Challenges of Cause Marketing

Geoff Livingston — Mon, 21 May 2012 11:34:15 +0000

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [...]