Geonetric

What Healthcare Needs to Know About the Meta Pixel Collecting Patient Data

Jordan Cunningham — Wed, 29 Jun 2022 18:39:26 +0000

Almost all sites on the internet have some form of data collection. In most cases, especially in healthcare, the goal is to collect as little potentially identifiable information as possible while still having enough to analyze user experiences. This data makes it easier to improve content, navigation and conversions. The same applies to the Meta […]

Read What Healthcare Needs to Know About the Meta Pixel Collecting Patient Data at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

Avoiding the Data Drop-off: Achieving Meaningful Measurement in Healthcare

Jordan Cunningham — Tue, 28 Jun 2022 20:59:08 +0000

In this webinar, we will share common hurdles to measuring ROI in healthcare and how your organization can identify the logical next steps you can take to close those gaps and achieve meaningful measurement. You’ll get a data-driven look into the patient journey conversion funnel and learn new insight into connecting data pipelines. We will […]

Read Avoiding the Data Drop-off: Achieving Meaningful Measurement in Healthcare at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

Creating a Patient-Centered Online Appointment Scheduling Experience

Jordan Cunningham — Thu, 23 Jun 2022 16:48:25 +0000

The demand for self-service digital transactions is increasing, and healthcare organizations who provide that option are the more appealing choice for consumers. In fact, 68% of consumers tell us that they’re more likely to use a provider offering appointment scheduling online (Accenture, 2019). But it’s not enough to provide the option for online scheduling. You […]

Read Creating a Patient-Centered Online Appointment Scheduling Experience at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

Time for a New Web Partner: Planning for Change

Cole Swanson — Thu, 16 Jun 2022 19:48:21 +0000

It’s a project most healthcare marketers will only encounter a few times in their career. With more than twenty years’ experience launching hundreds of healthcare websites, we’ve seen it all — from the emergency “lift-and-shift” to a “burn the house down” approach. And while there’s usually time to plan, sometimes that’s not the case. Whether […]

Read Time for a New Web Partner: Planning for Change at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

UX Audit Paves Path for Redesign

Jordan Cunningham — Thu, 26 May 2022 19:27:18 +0000

Parkview Medical Center aims to serve Pueblo County with high-quality, comprehensive, local care. As the region’s largest private employer and provider of more than 71,000 Medicaid recipients, Parkview’s vision is to be the provider of choice for patients, physicians, and employees. Parkview knew they could strengthen their customer experience with a redesign. That’s why they […]

Read UX Audit Paves Path for Redesign at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

Is It Time for a Redesign?

Geonetric — Tue, 10 May 2022 09:30:38 +0000

Most healthcare organizations redesign their websites every three-to-four years.

Read Is It Time for a Redesign? at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

University Health Partners with Geonetric to Develop DXP Strategy

Jordan Cunningham — Thu, 05 May 2022 21:29:01 +0000

If your organization has goals to increase patient volume, build robust and relevant patient-first content, and develop more intuitive navigation this case study is for you. Geonetric worked with University Health to increase pageviews for service lines by 11%, organic entrances by 19%, and clicks on navigational elements by 29%. In this case study, you’ll […]

Read University Health Partners with Geonetric to Develop DXP Strategy at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

Digital Ad Campaign Leads to Huge ROI for Cardiovascular Institute

Cole Swanson — Mon, 02 May 2022 16:47:06 +0000

Concord Hospital is a regional, acute care health center serving 150,000 people in the 30 towns comprising New Hampshire’s Capital Region. The hospital is home to a comprehensive cardiovascular program that draws patients not only from throughout the state, but also from New York, Vermont, Maine, Alaska, and Florida. It’s a critical, lifesaving program in […]

Read Digital Ad Campaign Leads to Huge ROI for Cardiovascular Institute at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

Redesign Roundtable: When Should Your Organization Consider a Full Site Redesign?

Jordan Cunningham — Mon, 18 Apr 2022 13:07:38 +0000

It’s easy to see the benefits of a new site: a fresh look, new functionality, and a better UX. However, the key factors that lead to reimagining your site experience are not always as clear. Join us for a special redesign roundtable featuring experts in UX design, UX content strategy, search engine optimization and UX […]

Read Redesign Roundtable: When Should Your Organization Consider a Full Site Redesign? at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.

What Healthcare Marketers Need to Know about Google Analytics 4

Cole Swanson — Thu, 17 Mar 2022 19:36:42 +0000

Editor’s Note: This post was originally published in January 2021 when information on the timing of Google Analytics 4 (GA4) replacing Universal Analytics (UA) was limited. Google has since provided an expected transition date of July 1, 2023. After this date, UA properties will stop collecting new data. Beginning in January 2024, you may not […]

Read What Healthcare Marketers Need to Know about Google Analytics 4 at Geonetric.com.

Questions? Contact us.
Subscribe to our email newsletter.