<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>Yalim's Lodge</title>
	
	<link>http://gerger.co/yalimslodge</link>
	<description>Welcome to my blog. My name Yalım K. Gerger. I am the creator of Formspider, the Web 2.0 Framework for PL/SQL Developers. These are my adventures.</description>
	<lastBuildDate>Tue, 01 May 2012 12:45:23 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.5</generator>
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/gerger/yalimslodge" /><feedburner:info uri="gerger/yalimslodge" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item>
		<title>Foursquare is in Trouble</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/Eqbc1mR1Zco/</link>
		<comments>http://gerger.co/yalimslodge/2012/01/04/foursquare-is-in-trouble/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 11:53:02 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=323</guid>
		<description><![CDATA[When Forrester CEO George Colony, thrashed Foursquare as nonsense, Fred Wilson posted his talk on his web site and commented that “it shows he doesn&#8217;t use the product and has no idea what they are about and where they are headed”, when I asked him about his take on Mr. Colony’s view. However, Mr. Colony [...]]]></description>
			<content:encoded><![CDATA[<div><span id="internal-source-marker_0.1797908409498632">When Forrester CEO George Colony, thrashed Foursquare as nonsense, Fred Wilson <a href="http://goo.gl/eMBsP" target="_blank">posted his talk on his web site</a> and commented that “it shows he doesn&#8217;t use the product and has no idea what they are about and where they are headed”, when I asked him about his take on Mr. Colony’s view.</p>
<p>However, Mr. Colony might have a point, although he was unnecessarily harsh making it. After several months spending time on Foursquare, I sadly realized that I can get better value out of other web sites.</p>
<p>There were three ways that I hoped to get value.<span id="more-323"></span></p>
<p><strong>Recommendations When I Travel</strong><br />
First and foremost, I was hoping that it would help me find cool places when I am traveling. Foursquare did deliver on this promise to some extent but sadly TripAdvisor (with a dash of Lonely Planet) is a lot more useful when abroad. It simply has more information. More importantly, it has more information in a language that I can understand. The few, if any, comments in Foursquare about a place are usually in the local language that I don’t understand. In Istanbul, the city where I live, this benefit diminishes because I can already find out about new places through other means.</p>
<p><strong>Memories</strong><br />
My second reason was to keep a record of good times I spend with friends and family and share them with others. You know&#8230;check-in, attach a picture and a few lines of comments&#8230;Facebook with check-in along with the Timeline is much better for this purpose. The level of interaction with friends after you do a check-in is also so much higher in Facebook.</p>
<p><strong>Run into Friends</strong><br />
Third was to find out if a friend is nearby. This happens so rarely that it&#8217;s not worth to keep checking in. I actually run into more people without the help of Foursquare than with it. Besides Facebook has the same functionality as well.</p>
<p>So despite desperately trying to find a place for Foursquare in my iPhone, I just could not justify it. Sadly, it lost the battle for my time to TripAdvisor+Lonely Planet when travelling and to Facebook when at home.</p>
<p>Check-in as a feature to the overall Facebook experience is much much better than what Foursquare offers. This makes me think that Foursquare is in somewhat of a trouble. I worry that there may be well established players at the destination they are headed.</p>
<p></span></div>
<p>Yalım K. Gerger (<a href="http://twitter.com/#!/yalimgerger" target="_blank">@yalimgerger</a>)</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/Eqbc1mR1Zco" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2012/01/04/foursquare-is-in-trouble/feed/</wfw:commentRss>
		<slash:comments>44</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2012/01/04/foursquare-is-in-trouble/</feedburner:origLink></item>
		<item>
		<title>Projekent 2012 Yarışmamız</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/S4c5bEFxQlU/</link>
		<comments>http://gerger.co/yalimslodge/2011/12/05/projekent-2012-yarismamiz/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 12:24:54 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=318</guid>
		<description><![CDATA[Projekent 2012 kapsamında bir yazılım yarışması düzenliyoruz. Yarışma ile ayrıntılı bilgiyi buradan edinebilirsiniz.]]></description>
			<content:encoded><![CDATA[<p>Projekent 2012 kapsamında bir yazılım yarışması düzenliyoruz. Yarışma ile ayrıntılı bilgiyi <a href="http://goo.gl/90G4u" target="_blank">buradan</a> edinebilirsiniz.</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/S4c5bEFxQlU" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/12/05/projekent-2012-yarismamiz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/12/05/projekent-2012-yarismamiz/</feedburner:origLink></item>
		<item>
		<title>Apple’s strategy leaked in a video…from 1988</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/tniFtjSYhrQ/</link>
		<comments>http://gerger.co/yalimslodge/2011/11/03/apples-strategy-leaked-in-a-video-from-1988/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 15:29:19 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=313</guid>
		<description><![CDATA[I cannot help but share this video made by Apple&#8230;in 1988. The vision was always there. Now they are executing. Yalim K. Gerger (@yalimgerger)]]></description>
			<content:encoded><![CDATA[<p>I cannot help but share this video made by Apple&#8230;in 1988. The vision was always there. Now they are executing.</p>
<p><iframe width="480" height="360" src="http://www.youtube.com/embed/xp4aRpcX5So" frameborder="0" allowfullscreen></iframe></p>
<p>Yalim K. Gerger (<a href="http://twitter.com/#!/yalimgerger">@yalimgerger</a>)</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/tniFtjSYhrQ" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/11/03/apples-strategy-leaked-in-a-video-from-1988/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/11/03/apples-strategy-leaked-in-a-video-from-1988/</feedburner:origLink></item>
		<item>
		<title>Siri; The Artificial Intelligence Revolution has begun</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/ff04jUTtwW4/</link>
		<comments>http://gerger.co/yalimslodge/2011/10/13/siri-artificial-intelligence-revolution-has-begun/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 07:51:00 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[siri]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=299</guid>
		<description><![CDATA[In her interview with Fred Wilson, Carlota Perez, who inspired him greatly in forming his investment strategy, talks about five technological revolutions: 1) The Industrial Revolution (Machines and Canals) 2) Railways and The Steam Engine 3) Heavy Engineering using Cheap Steal 4) The Automobile, The Assembly Line and Mass Production of Electrical Appliances 5) The [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=hr9SVUXikvg" target="_blank">In her interview with Fred Wilson</a>, Carlota Perez, who inspired him greatly in forming his investment strategy, talks about five technological revolutions:</p>
<p>1) The Industrial Revolution (Machines and Canals)<br />
2) Railways and The Steam Engine<br />
3) Heavy Engineering using Cheap Steal<br />
4) The Automobile, The Assembly Line and Mass Production of Electrical Appliances<br />
5) The Information Revolution</p>
<p>On October 4 2011, with the introduction of Siri in iPhone 4S, a new technological revolution has begun:<br />
<span id="more-299"></span><br />
<strong>6)The Artificial Intelligence Revolution<br />
</strong>Siri signals the dawn of a new era in software and technology. In this decade, Artificial Intelligence and its application to business and everyday life will be the driving factor of innovation and economic growth.</p>
<p>A.I. will redefine everything. Cards will be dealt yet again. Commerce, manufacturing, biotech, science, internet, telecom, banking, insurance, homes and even the god damn television finally will succumb to its immense power. No moat, no pile of cash, no monopoly will save any company from extinction unless they catch up to the Artificial Intelligence Revolution.</p>
<p><strong>The Magic of Siri</strong><br />
In the first days of computers, humans needed to know how to punch cards to make the computer do anything. That was really inefficient and could only be done by very few people who have the proper education. Then came the command line and the keyboard. Next in line was GUI and mouse. Recently, we started touching computers to make them do stuff for us.</p>
<p>Every step forward made new kinds of software possible. This new software was easier to use and learn than its predecessor. It was more useful and richer in features, too. At every step forward, not only more people could use computers, they were also able to do more advanced tasks more easily. Today, billions are able to incorporate computers to their daily lives in a useful way. Computers are also at the core of any scientific research in such a way that it is impossible to imagine one that doesn’t use a computer.</p>
<p>Yet still, most software requires special training. Software user interfaces can be so complicated that there are courses, books and certification programs only to learn how to operate them.<br />
You might be a gifted architect but without learning AutoCAD you cannot design a building.</p>
<p>Siri eliminates the need for special training to use software. It throws away the mouse, the keyboard, the menus, the buttons, the tabs, the popup menus, the toolbars. It removes all the obstacles between your abilities and getting tasks done.</p>
<p>A writer doesn’t need to know how to use Word to write a story anymore. He just needs inspiration. An architect does not need to waste time learning AutoCAD to design a building. She just needs to be creative.  An executive does not need to wait a week for the IT department to produce him a new report. He just needs to be savvy enough to ask the right question.</p>
<p>In the next decade, thanks to the middle man called Artificial Intelligence, humans will perceive their computers as indispensable servants. The genuine intelligence of the human mind and the computer’s incredible ability to do dull work at amazing speeds will melt together. You will talk, you will touch, you will imagine and the servant will make it happen.</p>
<p><strong>The Opportunity is not Artificial</strong><br />
The incredible thing about Siri or A.I. in general is that it departmentalizes knowledge. A.I. learns about topics. Today, Siri answers simple trivia questions, makes restaurant recommendations, talks about the weather and performs the tasks you can do with your phone such as setting up reminders and appointments.</p>
<p>There are a gazillion of other tasks that we do with our computers. A.I. needs to be thought to do all of them. It should be thought to make spreadsheets, draw 3D graphics or execute business processes.</p>
<p>In this decade, our job as software developers will be to teach the A.I. how to perform these tasks. It will all happen gradually. First, we are going to build bridges between the A.I and existing software. We will teach it how to use Excel. Next, we will rebuild Excel from ground up specifically optimized for A.I. Finally, there will be no Excel, just A.I. that knows how to prepare a spreadsheet. The App Store won&#8217;t sell Pages, Numbers and Keynote. It will sell the ability of preparing a document, spreadsheet and presentation. You will download an ability and your Siri will learn how to accomplish a task.</p>
<p>This way of thinking will be applied to all software. Software for every business task you can imagine such as budgeting, accounting, hiring will have to be rethought, reengineered and rebuilt in the light of A.I., possibly several times over.</p>
<p><strong>The Pain will not be Artificial</strong><br />
What A.I. will do to current jobs and businesses will be difficult to watch. Everytime it learns to do something, there will be people and companies that are left behind. They will feel like someone just ripped off one of their limps. Imagine A.I. helps you prepare your monthly reports. Will you need the staff in the IT department who knows how to write reports and screens?</p>
<p>If A.I. knows about insurance, will you ever google for it? What if A.I. can help you with loans, morgage rates, attorneys, credit, donation, getting a degree, finding a hosting solution, accident claim, setting up a conference call and credit card balance transfer which happen to be the top 10 keywords Google makes its money from. What then? What if your business depends on Google for customers?</p>
<p>I could go on and on with examples but I think the point is loud and clear.</p>
<p><strong>You are in or You are Out </strong><br />
This is not some futuristic bullshit. It is not intellectual masturbation. It is all happening now. Entrepreneurs; start imagining and prepare your pitches. VC’s; make your bets. Google, Microsoft, Oracle, Amazon, eBay and the like; either wake up and catch up to IBM and Apple or become irrelevant along the way. Traditional software developers; adapt or join the unemployment line. Managers; save a seat for the invisible member of every meeting. And as last but not the least&#8230;Consumers; buckle up, because this is going to be an amazing ride.</p>
<p>And to think that when Siri debuted, the crowd was disappointed that there was no IPhone 5 with a wider screen&#8230;</p>
<p>Yalim K. Gerger (<a href="http://twitter.com/#!/yalimgerger" target="_blank">@yalimgerger</a>)</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/ff04jUTtwW4" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/10/13/siri-artificial-intelligence-revolution-has-begun/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/10/13/siri-artificial-intelligence-revolution-has-begun/</feedburner:origLink></item>
		<item>
		<title>Tanışma Toplantısı</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/zC0hhHN9Lh0/</link>
		<comments>http://gerger.co/yalimslodge/2011/10/11/tanisma-toplantisi/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 07:50:21 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=292</guid>
		<description><![CDATA[Ne zamandır üniversite öğrencileri ile bir tanışma toplantısı yapmak istiyordum ama hep erteliyordum. Bir dönüp baktım ki, dört yıldır erteliyorum. Yuh. Bu işi ilk yapmayı düşündüğüm zaman üniversiteye başlayanlar mezun oldu olacak. Bu ayıbımı artık temizleme zamanı geldi. 18 Ekim saat 15:45’de, İTÜ ARI 2 A Blok toplantı salonunda tanışma toplantımızı düzenliyoruz. Neden Bir Tanışma [...]]]></description>
			<content:encoded><![CDATA[<p>Ne zamandır üniversite öğrencileri ile bir tanışma toplantısı yapmak istiyordum ama hep erteliyordum. Bir dönüp baktım ki, dört yıldır erteliyorum. Yuh. Bu işi ilk yapmayı düşündüğüm zaman üniversiteye başlayanlar mezun oldu olacak. Bu ayıbımı artık temizleme zamanı geldi.</p>
<p>18 Ekim saat 15:45’de, İTÜ ARI 2 A Blok toplantı salonunda tanışma toplantımızı düzenliyoruz.</p>
<p><span id="more-292"></span></p>
<p><strong>Neden Bir Tanışma Toplantısı Düzenliyoruz?<br />
</strong><br />
Bu toplantıyı kendim için düzenliyorum ben. Bundan onbeş sene önceki kendim için. O zamanlar durumum feciydi. Dünyadan haberim yoktu. Gözümün önünde internet devrimi oluyordu, bilgisayar mühendisliğinde okuyordum ama benim bütün yaptığım haytalıktı. O günlere dönmek, kendimi kolumdan tutup iki çift laf söylemek, iki tokat atmak için yanıp tutuşuyorum. Bu asla ama asla yapamayacağım şeye beni en çok yaklaştıran, biraz gönlüme su serpen sizinle konuşmak olacak.</p>
<p>Size nasıl yardım edebiliriz onu bulmak için toplanıyoruz. Yarı zamanlı iş mi? Staj mı? Büyüyünce ne olmak istediğinizi mi bilmiyorsunuz? Bir projeniz var da, kafanız karışık fikir alışverişinde bulunacak birine mi ihtiyacınız var? CV’nizde güzel duracak bir projede çalışıp tecrübe mi kazanmak istiyorsunuz? İlerde bir şirket kurmak istiyorsunuz da anneniz “Git adam gibi bir işe gir!” diye cesaretinizi mi kırıyor? Sevgilinizden ayrıldınız canınız mı sıkkın? Gelin konuşalım.</p>
<p>Sevgili Yalım, lütfen gel konuşalım&#8230;</p>
<p>Yalım K. Gerger (<a href="http://twitter.com/#!/yalimgerger" target="_blank">@yalimgerger</a>)</p>
<p><a href="https://www.facebook.com/event.php?eid=295844840442588" target="_blank">Facebook&#8217;taki etkinlik sayfasından</a> katılacağını belirtirsen çok seviniriz.</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/zC0hhHN9Lh0" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/10/11/tanisma-toplantisi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/10/11/tanisma-toplantisi/</feedburner:origLink></item>
		<item>
		<title>Steve Jobs’ best is yet to come</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/OtdizA7GaKA/</link>
		<comments>http://gerger.co/yalimslodge/2011/10/06/steve-jobs-best-is-yet-to-come/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 06:09:41 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=283</guid>
		<description><![CDATA[In his resignation letter, Steve Jobs said that the best days of Apple are ahead of it. He was only too humble to say that his best is yet to come. Siri that made her debut a day before Steve Jobs passed away, will be remembered as his latest and greatest gift to mankind. He [...]]]></description>
			<content:encoded><![CDATA[<p>In his resignation letter, Steve Jobs said that the best days of Apple are ahead of it. He was only too humble to say that his best is yet to come.</p>
<div><span id="more-283"></span></div>
<p>Siri that made her debut a day before Steve Jobs passed away, will be remembered as his latest and greatest gift to mankind.</p>
<p>He will be remembered not only as someone who brought computers to the masses or revolutionized the movie industry or the music industry or the phones or reinvented computers but the one who brought artificial intelligence to the masses.</p>
<p>IPhone 4S received the most wary reviews since the first announcement of iPad and we all know how that has turned out. Ipad’s success will pale in comparison to Siri’s effect in our lives. His best is yet to come.</p>
<p>Did you really think that he left the stage without one more thing?</p>
<p>Yalim K. Gerger (<a href="http://twitter.com/#!/yalimgerger" target="_blank">@yalimgerger</a>)</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/OtdizA7GaKA" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/10/06/steve-jobs-best-is-yet-to-come/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/10/06/steve-jobs-best-is-yet-to-come/</feedburner:origLink></item>
		<item>
		<title>On Wearing a Suit</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/_1r6MHq6kcQ/</link>
		<comments>http://gerger.co/yalimslodge/2011/09/15/on-wearing-a-suit/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 11:50:11 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[dress code]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=274</guid>
		<description><![CDATA[Here are five reasons why it might be a good idea wearing a suit to a business meeting with people you’ve never met before. It is the universally accepted dress code for meetings There is a proper attire for every social event. If you go to the beach, you are expected to wear a swimsuit [...]]]></description>
			<content:encoded><![CDATA[<p>Here are five reasons why it might be a good idea wearing a suit to a business meeting with people you’ve never met before.<br />
<span id="more-274"></span><br />
<strong>It is the universally accepted dress code for meetings</strong><br />
There is a proper attire for every social event. If you go to the beach, you are expected to wear a swimsuit while you are swimming. Wearing a tuxedo while swimming would be ridiculous. Doctors are expected to wear a white apron in the presence of patients. It would be weird if they still wear the apron in bed. Similarly, if you are having a first time business meeting with anyone, the safest way to play it is to wear a suit. Then, depending on the personality of the people you are meeting with, you can dress down in the next meetings.</p>
<p><strong>It will never work against you</strong><br />
However, if you are under dressed, it may work against you. A business meeting with a client you’ve just met is not the place to make a statement about your life style. You have your personal time for that.</p>
<p><strong>Scientifically it is the right thing to do</strong><br />
Transactional Analysis divides how people spend their time <a href="http://en.wikipedia.org/wiki/Transactional_analysis#Ways_of_time_structuring">into six categories</a>. A business meeting falls under the 4th category of time structuring, called Work. During Work, people focus on accomplishing a certain goal, together. Getting any deeper than that and trying to be more intimate is not expected and may unpleasantly surprise the other party especially if you’ve just only met.</p>
<p><strong>Sometimes a suit is just a suit</strong><br />
Some people worry that wearing a suit will give them a suck-up or a too desperate look. This is just reflections of inner fears. There is no correlation between wearing a suit and one&#8217;s lack of self-esteem. Dressing up does not make you less confident (or more confident for that matter). By that logic, homeless people with shabby clothes must have the highest self esteem among all of us.</p>
<p><strong>It might just look good on you</strong><br />
Hey, you never know&#8230;</p>
<p>Yalım K. Gerger (<a href="http://twitter.com/#!/yalimgerger" target="_blank">@yalimgerger</a>)</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/_1r6MHq6kcQ" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/09/15/on-wearing-a-suit/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/09/15/on-wearing-a-suit/</feedburner:origLink></item>
		<item>
		<title>Don’t Require a Credit Card for Trials</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/lmm3nwRmj7Q/</link>
		<comments>http://gerger.co/yalimslodge/2011/09/10/dont-require-a-credit-card-for-trials/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 20:34:09 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[free trials]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=266</guid>
		<description><![CDATA[I ran into a question at StackExchange. It came from a founder of a B2B Internet startup, who is tired of following up with unqualified leads. He believes that the low barrier free trial his company is offering is the culprit for their low quality. As a solution, he is contemplating asking for credit card [...]]]></description>
			<content:encoded><![CDATA[<p>I ran into <a href="http://goo.gl/HHXyk" target="_blank">a question at StackExchange</a>. It came from a founder of a B2B Internet startup, who is tired of following up with unqualified leads. He believes that the low barrier free trial his company is offering is the culprit for their low quality. As a solution, he is contemplating asking for credit card information before the beginning of the free trial and automatically charging his users when the trial ends. He is asking the SE community if this is a good idea.</p>
<div>
<p dir="ltr">Hmmm&#8230;Let me be really clear:<span id="more-266"></span></p>
<p dir="ltr"><strong>Only Porn Sites Should Do This<br />
</strong>Requiring a credit card for a trial and automatically charging the user when it ends, is just flat out wrong. The practice should exclusively be used by porn sites only. They have every reason to do this because no man without a boner would pay them a dime for their content. As soon as the boner goes, so does the opportunity.</p>
<p dir="ltr">The correlation between someone willing to provide his credit card before a trial and his willingness to be a customer is imaginary. You might just as well carry a condom in your wallet to increase your chances of having sex.</p>
<p dir="ltr"><strong>Chasing The Wrong Rabbit<br />
</strong>Sadly, the accepted answer to the SE question uses statistics to prove that asking for credit card information is the right approach. It claims that the statistics show increasing conversion rates mainly due to the reduced number of actual sign ups.</p>
<p dir="ltr">This is really great. I am happy for them. The thing is&#8230;The goal of a company is not having high conversion rates. It is helping people. If you help people in solving their problems, they will convert to happy customers. Profit is a byproduct.</p>
<p dir="ltr">Filtering through the noise and finding the right users to interact with is a challenge for every company. Turning half of the people, who are interested in your product, away at the door is hardly a solution.</p>
<p dir="ltr"><strong>Low Quality Leads Engage Less<br />
</strong>I believe the right approach to finding the correct users to follow up with is to measure their engagement with the product during the free trial. Then, one can choose a threshold engagement level, that fits to the stage the startup is at, to pick up the phone.</p>
<p dir="ltr"><strong>Just wait till the Ju Ju man comes for you<br />
</strong>For example, with our product Formspider, we take it to the extreme. Formspider is at quite an early stage and all we do is buy some Google ads and wait. We literally sit on our asses until someone contacts us. The exception to this rule are the local customers. I wrote about them <a href="http://goo.gl/F5mIp" target="_blank">here</a>. For anyone who finds us online, we do nothing. This is because at this stage we only want to talk to people who are really really interested, feeling the pain we are trying to address, seeing the vision and willing to put up with the product until it matures. In short, we are waiting for the <a href="http://goo.gl/1SnZ9" target="_blank">Earlyvangelists</a>.</p>
<p dir="ltr"><strong>Bottom Line<br />
</strong>Above all statistics and economics, not requiring a credit card for a trial sends a powerful message to the user that you are one of the good guys who don’t try to sneak into a credit card statement unnoticed.</p>
<p dir="ltr">No conversion rate beats this message.</p>
<p dir="ltr">Yalım K. Gerger (<a href="http://twitter.com/#!/yalimgerger" target="_blank">@yalimgerger</a>)</p>
</div>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/lmm3nwRmj7Q" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/09/10/dont-require-a-credit-card-for-trials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/09/10/dont-require-a-credit-card-for-trials/</feedburner:origLink></item>
		<item>
		<title>The Star Trek Secret to Happiness</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/-E6DGDoaGQQ/</link>
		<comments>http://gerger.co/yalimslodge/2011/09/04/the-star-trek-secret-to-happiness/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 22:01:16 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Star Trek]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[star trek]]></category>
		<category><![CDATA[transactinal analysis]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=241</guid>
		<description><![CDATA[For people who glance at blog posts for 10 seconds and move on to the next one: The Star Trek secret to happiness in life is to never let McCoy to the bridge. What the heck does that mean? Interested? Good. Read on. Transactional Analysis in 60 seconds Transactional Analysis, a theory of psychology and [...]]]></description>
			<content:encoded><![CDATA[<p>For people who glance at blog posts for 10 seconds and move on to the next one: The Star Trek secret to happiness in life is to never let McCoy to the bridge.</p>
<p><strong>What the heck does that mean?<br />
</strong>Interested? Good. Read on.</p>
<p><span id="more-241"></span></p>
<p><strong>Transactional Analysis in 60 seconds<br />
</strong><a href="http://goo.gl/N3wzL" target="_blank">Transactional Analysis</a>, a theory of psychology and psychoanalysis, says that there are actually three people living in you and trying to take control of you. The Parent, the Adult and the Child.</p>
<p><strong>Meet the Parent<br />
</strong>The parent criticizes, judges, and undercuts. He creates imaginary fears and scares the hell out of you. He will not let you create a Facebook account, citing security reasons. He will not let you write that blog post, threatening with ridicule. He will not let you quit your job and found a startup, foretelling doom. In the extreme, he may make you genuinely think that you are being surveilled by evil people. He is against every interesting, fun thing you do that makes life&#8230;you know&#8230;life. He constantly reminds sins, rules, laws and ethics&#8230;He is the Dr. McCoy in you.</p>
<p><strong>The Fascinating Adult<br />
</strong>The Adult is the logical one. He is the Mr. Spock in you. He processes information like a computer and executes his decisions like one. Like a Vulcan, the Adult has no emotions whatsoever, which means he has no fear, does not feel love or compassion, and does not regret his actions. These all sound great and make a very interesting TV character to watch. In real life, these are symptoms of psychopaths.</p>
<p><strong>The Child in You<br />
</strong>Meet the Captain Kirk in you. He is adventurous, courageous and spontaneous. He is in a whirlwind of emotions and passions. He composes songs, plays games and falls in love. The Child is a little crazy, very funny and truly adorable. He is also extremely vulnerable.</p>
<p><strong>The Secret to Happiness<br />
</strong>The secret to being happy in life is to let the Child in you have his way, while the Adult in you is closely watching his actions. After all, it was Kirk who was the Captain of the Enterprise while Mr. Spock was watching over him. They didn’t even allow McCoy to the bridge.</p>
<p>Yalım K. Gerger (<a href="http://twitter.com/#!/yalimgerger" target="_blank">@yalimgerger</a>)</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/-E6DGDoaGQQ" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/09/04/the-star-trek-secret-to-happiness/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/09/04/the-star-trek-secret-to-happiness/</feedburner:origLink></item>
		<item>
		<title>Jobs has lighted our way</title>
		<link>http://feedproxy.google.com/~r/gerger/yalimslodge/~3/OEHtbJ8eOj8/</link>
		<comments>http://gerger.co/yalimslodge/2011/08/25/jobs-has-lighted-our-way/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 09:38:34 +0000</pubDate>
		<dc:creator>yalimgerger</dc:creator>
				<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://gerger.co/yalimslodge/?p=231</guid>
		<description><![CDATA[My father lives as if it is 1975. He refuses to interact with a computer. To put things in perspective, every member of the family owns at least one computer and presented the advantages of owning one to him repeatedly. He never even touched a computer and seemed genuinely offended by the presence of one. [...]]]></description>
			<content:encoded><![CDATA[<p>My father lives as if it is 1975.</p>
<p><strong>He refuses to interact with a computer. </strong><br />
To put things in perspective, every member of the family owns at least one computer and presented the advantages of owning one to him repeatedly. He never even touched a computer and seemed genuinely offended by the presence of one. Even at the (quite modern) hospital where he worked as the pharmacist, he refused to touch the computer and made his assistant do the work. He took his principle to extremes when he made the janitor use the computer while the assistant was on vacation. In an audit, the inspector asked him to produce a report but neither the assistant nor the janitor was around. One can only imagine his predicament. To this day, he claims that he randomly pressed a button on the computer and the report started printing.</p>
<p><span id="more-231"></span></p>
<p><strong>He&#8217;s never owned a smart phone.</strong><br />
He couldn&#8217;t resist the cell phone. He bought one in 1996 and stuck with it. Since a smart phone has a CPU, which is technically against his principles, he dismissed the idea of owning one right then and there.</p>
<p><strong>He&#8217;s never owned an email address.</strong><br />
I think he is the only person in Turkey below sixty and who doesn’t have an email address.</p>
<p>On July 17 2011, my uncle stayed at my parents for a few days. One day he casually lied down on the couch and started reading on his iPad. He gave up on the idea of introducing computers to his brother long time ago. To his surprise my father showed an enormous interest to iPad and asked many questions. He loved the fact that, he could buy an app and just look at beautiful painting while listening to music. He loved to touch items on the screen make them do things.</p>
<p><strong>On July 18 2011 my father bought an iPad. </strong><br />
No matter how many billions of dollars they made, Gates, Dell, Page and Brin were not able to get a penny from my father. Steve Jobs sold my father an iPad for $499, a cover for $69, and an app for $0.99.</p>
<p>Steve Jobs found a way through my father’s stubbornness, resistance and denial. He showed us the path. And for that I am thankful&#8230;</p>
<p>Yalım K. Gerger (<a href="http://twitter.com/#!/yalimgerger" target="_blank">@yalimgerger</a>)</p>
<img src="http://feeds.feedburner.com/~r/gerger/yalimslodge/~4/OEHtbJ8eOj8" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://gerger.co/yalimslodge/2011/08/25/jobs-has-lighted-our-way/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		<feedburner:origLink>http://gerger.co/yalimslodge/2011/08/25/jobs-has-lighted-our-way/</feedburner:origLink></item>
	</channel>
</rss>

