Get In The Inbox

Word to the Wise’s IP Address reputation primer

captaininbox — Fri, 27 Jan 2012 17:49:15 +0000

As you may or may not know: whatever Laura Atkins, of Word to the Wise, doesn’t know about email deliverability, is probably not worth knowing. This recent blog post is particularly remarkable, so I’m linking to it from here, so less people miss out on it. The post is called “IP Address reputation primer“, it [...]

On-line Retail List Building with Customer Referral Rewards

captaininbox — Wed, 11 Jan 2012 09:29:08 +0000

I’ve been having a conversations recently with a few on-line retailers about list building tactics and then after a quick chat with Claudiu at PadiCode about his latest blogs on on-line retail I felt compelled to publish my thoughts. Firstly, for context, go and have quick read of Claudiu’s blog “How to beat the top online fashion retailers at email [...]

Stop your unsubscribers hitting the spam button

captaininbox — Mon, 12 Dec 2011 16:12:40 +0000

I’ve just read a cracking article from the incredibly talented and knowledgeable Remy Bergsma on his Emailblog.eu called ”Don’t hit the spam button when you actually just want to unsubscribe“(12/12/2011), I was inspired to reply but as I was writing/gibbering it got a bit long so I moved it here. If you haven’t already, read it first then [...]

How long do you have to convert an email recipient

captaininbox — Tue, 22 Nov 2011 17:51:15 +0000

Dori Thompson guest writes for the awesome Smart Insights in “The 3-5-7 rule for Email marketing” (01/11/2011). This is probably more vital information than you may, at first glance, think… So many emails are created as a giant image and then get sign off, as a giant image but don’t tested in the inbox’s preview pane with [...]

The triangle of conversion

captaininbox — Tue, 22 Nov 2011 17:49:17 +0000

Originally published on the Pure360 site as “Single Call to Action Emails” (22 Aug 2011) There are two main types of email marketing campaign: newsletter and single call to action. Single call to action emails have only one main goal for their recipients, this could be about an event or a product or any other [...]

Brand Pages Finally Arrive on Google Plus

captaininbox — Tue, 08 Nov 2011 10:16:33 +0000

As you may or may not have found, pages have finally arrived on Google Plus. Brands who sell and market to consumers, have had to really make the effort with Facebook pages and these have fast become a very high traffic source for many sites. The easy ability to comment and like something from a [...]

Social media helping deliverability

captaininbox — Tue, 25 Oct 2011 17:18:45 +0000

I’ve just read a very cheeky little post from Laura at Word to the Wise about how clever use of Social Media can help you get safe listed in inboxes ie: just ask for it! On reflection, another tie in with social media is the fact that they send so many notifications, retweets, mentions, DMs, [...]

Spam Traps

captaininbox — Fri, 19 Aug 2011 10:33:59 +0000

This is a copy of the content I wrote of Pure360: What is a spam trap? Part 1 – old addresses & Part 2 – Scraping traps If you are not cleaning your lists regularly you may be opening yourself up to the possibility of sending your email marketing campaign to a spam trap, which spells [...]

Gmail gets preview pane

captaininbox — Fri, 05 Aug 2011 13:22:09 +0000

First things first – yay! This may be the final straw to complete my migration from Thunderbird? Although I can insert raw HTML into Thunderbird and the Mozilla wysiwyg is gravy, however, for daily use I may sack it off and go browser! I saw the tweet from Striata’s very own miss awesomeness 2010/11: “Mia [...]

Transactional social share

captaininbox — Wed, 03 Aug 2011 10:07:59 +0000

This has literally just occurred to me, I’ve not seen this anywhere but it seems like a good idea? Many people are quite proud of their new purchases, sometimes it’s a bi-product of the adrenaline of spending money or just the joy or getting something new. These people are likely to be inclined to tell [...]