gholdenphish

Post Natal Pamper Makes You Look Good and Feel Great Too

2009-09-22T10:20:36+01:00

Business performance consultants, Gholdenphish, work with various salons throughout the UK helping them create happy, busy and profitable businesses. As Nick Siddle the Director at Gholdenphish explains: “Each time we work with a new salon we discover original and creative ideas that a particular salon has developed and put into action. We feel these great ideas are worth sharing”.

Meet Jenny Paul, new Mum and owner of Obsessions salon in Ramsgate, Kent. Jenny says: “As a tired new Mum I didn’t feel great about how I looked. I was in desperate need of a “pick me up”, something to make me look great and feel good. And being the “face” of my business it was important for clients to see me looking my best. This gave me the idea for a Post Natal Pamper. It’s an opportunity for new Mums to come into our salon with their baby and be pampered. Knowing that your baby is right by your side is a comfort for any new Mum. Being able to feed and have access to changing facilities is even better. What’s more as a Mum, you can relax and be taken care of by friendly and experienced stylists.”

We think it’s a great idea. What’s more, Jenny has managed to fill some of the quieter times in her week, which is good for business too!

Outstanding Salon Results

2009-06-12T17:29:05+01:00

CF40 in Glamorgan and Cuts Inc in Kent are 2 salons that have just completed the Gholdenphish programme. And we're thrilled to say that both salon owners (Claire and Chris) have been blown away by some of the results.

Here are some of the things that happened:-

In Cuts Inc. we were able to raise the average rebooking rate from 35% to over 60% in 8 weeks. The top 3 stylists increased their rebooking rates from 60% to 75+%. We worked with Chris on his marketing to non-returning clients and 80 came back - that's worth more than £14,000 a year.

Here's what Claire had to say:-

"The programme was hard work but money-making. We rode out the credit crunch brilliantly and our campaign to non-returning clients made us £4,000. We put together a letter that I was happy to send and when the letters went out the phone never stopped ringing"

Both Claire and Chris told us they'd had their 'best week ever'. They now have a pro-active plan for their business in 2009.

If you'd like to know more about the Gholdenphish programme you can email amanda@gholdenphish.com or text her on 07770 221166

Let us be the Judge of That!

2009-06-08T10:37:49+01:00

UK's Most Wanted 2009!

Presented by Creative HEAD, in an exclusive partnership with Wella Professionals, the UK’s Most Wanted awards celebrate the exceptional business acumen and creative talent demonstrated by the best of British hairdressing professionals every day of the year. Each of the categories has carefully been designed to showcase individual skill, ability and uniqueness, and a panel of highly respected judges will later appraise each entry, ensuring that participating in UK’s Most Wanted is a sure-fire way to get your name talked about by all the right people in all the right places.

One of those judges will be Amanda Baines of Gholdenphish!

Take a look at http://www.head1st.net/mostwanted/ for more details....

How do you get your clients to do what you want them to do?

2009-05-19T11:05:47+01:00

Find out how Amanda from Gholdenphish answered this question at a recent Salon Smart event in London.

To keep clients coming back time and time again, what should you do?

After all it’s all about rebooking…

The state of your client changes through a visit

Your client will focus on:

what happened BEFORE the appointment
how they feel DURING the appointment
how they look at the END of the appointment

It’s all about timing

Choose the right time when the client is most receptive to rebook an appointment. When a client is RELAXED they are most receptive; DURING the appointment.

Avoid asking to rebook as your client walks out the door!

At the reception desk or as a client leaves means the opportune moment is over and the magic is gone.

Raise your rebooking rate

Encourage your stylists to rebook appointments at the most receptive moment

This will save time for your client at the desk – their mind is already thinking What Next?

Make rebooking a standard process in your salon for increased financial success.

What tips do you have for improving your rebooking rate? Tell us!

Kent Salon Cuts Inc creates a Model of Success

2009-04-27T11:05:57+01:00

Recently local hair salon Cuts Inc displayed a poster in their window; “Models Wanted”. After many applications and careful selection, a model was chosen. Armed with quality TiGi products, the team of Cuts Inc professional stylists set about creating a sensational model makeover. From girlish prettiness to glamorous beauty; a unique and transformational hairstyle emerged.

Owner of Cuts Inc, Chris Coles explains: “Looking at effective ways to promote the salon was our main focus for this campaign. We have started working with business coach Nick Siddle from Gholdenphish, who encourages our team to be pro active in our efforts to grow our business locally. Nick helps us to recognise areas in our business that work for us; the things that do well and how we should keep doing them. Nick’s support and interaction spurred on the idea for advertising for a model.”

Hampshire based business Gholdenphish works with salon owners across the UK who want to create happy, busy and profitable salons. Gholdenphish provides a personal service with regular contact, ensuring consistency and a high level of support.

“Our free module programme is the foundation for developing the Cuts Inc business. We work with Chris and his team to help them make their salon more profitable, by capitalising on what works well. We recognised the efforts of Cuts Inc’s recent model campaign. We encouraged Chris to utilise this success to promote their quality of work and improve their local performance. Currently Cuts Inc are working on the first module. This module includes the use of software for the effective collection of information about clients and how to action this information for improved consultations,” comments Nick from Gholdenphish.

In response Chris says, “Working with Nick has given us the confidence to look beyond our own jobs and responsibilities at the salon. Using the Salon Advantage software has helped us clean up our database and we now use the system effectively. It’s given us a closer look at our own management style and the way we profile ourselves. Probably the biggest benefit is that we look at ourselves more clearly; we can now see the wood for the trees.”