Giant Inflatables

Sale Event - mission critical

noreply@blogger.com (Le Doc) — Thu, 15 Dec 2011 11:54:00 +0000

If its mission critical, it should always be mission critical
Is its not on your plan - its not mission critical
Then any balloon on your roof will do, put up when it can happen ......

We install - even at night because its MISSION Critical

But if its MISSION CRITiCAL then call us no matter what time
Its only weather that has influence , and on that we have non
a Rooftop Balloon with your mission critical massage says "ACT NOW" and get results ..........

Even if it means installing into the evening.........
Call us if its on your plan and it needs to be done right and in time

Give smoking the boot

noreply@blogger.com (Le Doc) — Thu, 01 Dec 2011 11:36:00 +0000

Inflatable soccer goals and Goal Kick Challenge

Inflatable games can be more then just fun and engaging. They are the perfect vehicle for sharing a message.
Giant inflatables recently partnered with Healthway and Football West to develop this inflatable football game that has a strong message to promote a healthy lifestyle amongst children.

Healthway have a program that provides grants to organizations engaged in health promotion campaigns and projects in Western Australia

If you would like to know more about what Giant Inflatables can do to assist you in developing the perfect platform to engage with your audiance please feel free top call on us. We will be delighted at the opportunity to share our vast experience in developing engaging, challenging and easy to use inflatable products for building a brand or reinforcing a message in a cost effective and enduring way.

Inflatable Interactive Sports related skills developing games

Getting noticed by attracting attention

noreply@blogger.com (Le Doc) — Mon, 14 Nov 2011 23:45:00 +0000

"How do I get passing traffic to know my store has opened?"

I reckon this is a universal question and is so critical and relevant when you open a new store and need to get traffic though the doors as soon as you open.

Here is a case in point - a new store - great parking , all the visitor comforts one needs in this day and age
but off the main road so visibility to passing traffic is not good.

A store with little visibility from the road to passing traffic

What are the options to having a visibility that will bring traffic through your doors?

There are many ways to achieve this. Social media, local post drops, local radio etc etc but is you want a response that is immediate, quantifiable and well tested as being cost efficient , then gold is, the good old inflatable rooftop balloon method that is still ace !

Here's why

A highly visible beacon to a new store that can be seen by passing traffic

So want customers and traffic though your doors ?

Drop us an email and well tell you how

david@giantinflatables.com.au

Who's tattoos are these

noreply@blogger.com (Le Doc) — Thu, 27 Oct 2011 10:53:00 +0000

Any idea who these belong 2

Dont worry then
Inflatable characters are a lot more noticeable then tattoos

Inflatable game - sports related engagement and fun activations

noreply@blogger.com (Le Doc) — Tue, 18 Oct 2011 10:19:00 +0000

" We are currently after an outdoor interactive basketball activity for the kids pre-game.

We are looking into affordable, low cost options using inflatables.

Do you do custom designs? Or do you have any ideas that would suit our needs?"

In answer to Liz's question and after a long path in getting all the stakeholders agreement .....

Giant Inflatables has just delivered this fun and interactive inflatable game to the Townsville McDonald's Crocs .

Inflate and seal products of this type are really useful because no power is needed to run it.

Billy Brownless Creating the perfect footy player

noreply@blogger.com (Le Doc) — Tue, 13 Sep 2011 13:30:00 +0000

I was recently asked the question

“ why are your inflatable products more expensive then a quote I got from a company in China.......

... the product looks the same.... surely one inflatable is the same as any other inflatable?”

My answer is best explained by a set of pictures and a story that represent a recent project we did with a respected client who trusts us enough not to question our price.

The enquiry seemed reasonably simple

“...

As discussed, we are looking at producing a large Billy Brownless inflatable to be positioned on the tray of a Ford Ranger.

· Bill wearing Geelong top (number 16)

· Shorts upwards

· Height: 4-5 metres

· Pose: standing with footy in one hand and other arm on hip (please advise if you think another pose will look better)

We have a few pictures and we need it in 3-4 weeks”

Well I didn't give it too much thought after my quote , ...until our client pushed the GO button with only 2 weeks to go!

Only problem is we had never done a real look alike inflatable person before and now there was little time to develop a production method!

That's when clear communication , transparency 24 hr service and a team with magic are better then Master card

Cheap just doesn't buy you that !

So here we go with a picture story....

....How we built an inflatable Billy Brownless, then helped him become the best player by gaining a tattoo and a tan....

1. first we started with the model

signing of an a shape model

Then when we worked on getting the graphics correct on the body

Adding the logos and brands

While one team was busy with the patterning of the body shape...... the talented magician Lewellen was tearing his hair out trying to concoct a brew that would render his head workable.Then in an instant of glowing inspiration he happened upon the meds. Inflatable head is one thing though , getting it to look billy - quite another - so the prototyping in 1/2 size began....

So while the head was heading to reality the body production had begun

patterning the body

printing the body panels on a wide bed printer

"...that looks like a winner..."

Now here is the punch ....

..... the unbelievably positive feedback from our clients really attests to the fact that our process is transparent and packed full of feedback which allows our clients and their clients in turn to develop a true sense of trust that the inflatable they will receive will be true to the brief, consistent with all required regulations in terms of its fabrication and safe and easy for inexperienced operators to use.

Now lets bring this all to a head....

And when its time for final fitting it can all happen right here at our factory with our client. That way they feel secure that all the bases are covered and there will be no embarrassing surprises........!

Sports marketing inflatable interactive games

noreply@blogger.com (Le Doc) — Thu, 01 Sep 2011 12:27:00 +0000

activation of the inflatable game

The money box model and the signoff sheet

a subsequent inflatable idea

First inflatable game idea

There is a lot to say about the power of a game, especially if its a game that's loved by all.

Companies especially appreciate the ability of brand association and love the opportunity to connect with adults through their kids using a sports related game

The creative team at Giant Inflatables are masters of inventing inflatable games that are captivating,challenging interactive and help well known brands with recognition in their association with the sport and the game.

For the Domain group we recently made an inflatable footy game that tests the accuracy of a pass and also tests a good jump

Many prospective clients ask me how the process works so I decided to use this latest project - the build if this inflatable game to demonstrate the process.

It usually starts off with their creative team having an idea about the image they want to use as " their" thing - in this case they thought that their logo built as a 3 D image would form the basis of the game - they asked the Giant Inflatables team to design a game around that.

We then explored many options for them , the process helping their team to solidify their needs and associational requirements.

After many versions they returned to their root idea of what the company stands for using an image that they have already in the for of a money box. Having pictures of that image helped us to model for them their idea and include the game elements into the inflatable shape.
Finally we give our clients a concept final presentation that shows how their inflatable game will look, and describe the game elements to them.

noreply@blogger.com (Le Doc) — Thu, 25 Aug 2011 11:32:00 +0000

Inflatable SuperDome tents rally do work hard.

This style of Inflatable tent is also know as an Event Tent or an Event Dome.

In principal its a constant air system that inflates a multi leg dome frame.

Giant Inflatables can now offer these systems as AOD - Air on demand systems.

Why do that? - because they are so very energy efficient. They are an hybrid of a sealed tent - with the utility and safety of a constant air inflatable. Giant inflatables recently delivered on to Hankook Tyres.

Ready Set Go took their Shell Super-dome inflatable event tent on the road for Shell V power

The Superdome SD15000 inflatable tent is rated by engineers and built to Australian stringent standards to deliver a safe portable inflatable building, thats quick and safe to erect and sturdy in heavy weather.

Housing their awesome simulators - [ a Ready Set Go production... again - they are such clever guys!] this inflatable shelter, the amazing Superdome SD15000 goes nationwide where the road show takes them.

The shelter was part of a huge display - have a look at this time lapse video

http://www.facebook.com/video/video.php?v=10150348614514384

Did you knwo that the Red Shell V power SD15000 Inflatable Shelter is also always part of the Topgear live sideshow - take a look at its awesome presance. Only an inflatable can be so imposing.

And remember that we design inflatable buildings to order, and can make sure your next inflatable Tent is a spectacular success and a unique shape.

Why not call Giant Inflatables and ask us about our range of inflatable shelter and inflatable tents

pro-motional INFLATABLES - make an impact

noreply@blogger.com (Le Doc) — Tue, 14 Jun 2011 23:56:00 +0000

Promotional inflatables can have a huge impact and are unbeatable in making a brand memorable.

Giant Inflatables recently partnered with Racepaint - Melbournes leading motor vehicle branding and body wrap company, to produce a stunning Tojan tools Demonstration kiosk.

This promotional inflatable creation is mounted on the roof of a custom built demonstration trailer for Trojan Tools

This huge and eye-catching spectacle will position itself at various events and be open to demonstrate the high quality tools that Trojan Tools supplies supplies.

The first time we demonstrated the Giant Inflatable Horse to John Evens - MD of Racepaint - he was at a loss for words - so stunned was he.

The video will show it all

helium parade inflatable for 2010 Myer parade

noreply@blogger.com (Le Doc) — Tue, 18 Jan 2011 10:46:00 +0000

Is been a busy few months of all kinds of inflatables, leading up to the annual Myer Christmas parade.

The Reach Star Helium inflatable , a Yogi Bear Basket parade balloon and a lovable Snoopy Helium filled character were part of the Parade for this exciting Myer Christmas Parade. As usual the 2010 event was masterfully produced by the amazing team at Ready Set Go.

The rain challenged all concerned but as the parade kicked off the clouds cleared .Joy was had by all.

Inflatable man skydancer cowboy

noreply@blogger.com (Le Doc) — Tue, 24 Aug 2010 11:09:00 +0000

Need your own special skydancer , inflatable man made to match your dream.

To those who dont know better it seems so simple.

The fact of the matter is it that its not as simple as one may think.

Its not only that it needs to look good, but as your representative on the road, its got to "walk the walk and talk the talk" , its got to dance and move like it means business. Not flop and droop like so many one sees around.

A cowboy sky dancer inflatable man that works for our clients ,that has character an attitude uses sophisticated modeling programs in its development. The process is that we create a 3D model fist, so we are sure of what it will look like. Next we instruct our software to cut it up so we can actually make it up in manageable parts. This is the critical stage and requires a lot of knowledge of how it will be made and how its put together. Then our software will produce the patterns as we have split it.

In the end when all is said an done we then need to make sure it works. Often the idea just doesn't make it fly correctly or it just doesn't inflate correctly. Thats when the years of experience in making these products really pays dividends.

Don’t Spend A Cent On Inflatables Until You Read Every Word On This Page

noreply@blogger.com (Le Doc) — Tue, 27 Jul 2010 04:09:00 +0000

Please Invest just a few minutes on our blog over the next few weeks, and you'll discover the ......7 critical questions you must ask your promotional inflatable company to

ensure your next project achieves your objectives

... and avoid

..................... wasting time, money and energy

on an unreliable, inexperienced inflatable products company who fails to deliver on their promises.

Plus, you'll learn what leading companies like Cricket Australia, Netball Australia, Yamaha, Jack Morton Worldwide, Elite Sports Properties Holdings, KFC, Price Attack,Optus, National Foods... even the V8 Superstars and the Melbourne Cup have to say about their inflatables experience.

Are you looking for an inflatables supplier who is reliable, dependable, quality assured and reasonably priced? If so, then I urge you to read every word of this letter. You see, choosing the right inflatables company for your project is a critical decision.

If you choose the wrong company, your campaign or event could be a disaster. Plus your brand and reputation in the marketplace could get damaged.

But...

If you choose the right inflatable products supply company, you’ll be able to stand out from the crowd and catch the eye of your audience. Plus, build brand loyalty, increase your sales and generate the sort of reputation you work so hard to develop.

So the question becomes, “How can I make sure the inflatables company I work with is up to scratch?”

Well, to make your life easy, I’ve created a list of 7 simple questions. The answers to these questions will help you quickly find an inflatables company that will deliver the end result you are looking for.

............................. The 7 Critical Questions ........................... You Must Ask Your Inflatables Company Before Handing Your Project Over To Them

Question #1:

Please Show Me Successful Projects You’ve Worked On In The Past

Question #2:

What Systems And Procedures Do You Follow to Ensure My Project Runs Smoothly?

Question #3:

Can you help me come up with creative ideas for an inflatable product?

Question #4:

How much experience do you have with inflatable products?

Question #5:

What is your background ?

Question #6:

Can you provide me with a computer models before proceeding with the project?

Question #7:

Do You Guarantee The Quality And Accuracy Of Your Inflatable Products?

In the next series of blog articles I will answer these questions and at the end you will feel sure you will be armed to go into the market and find the inflatables production company that will ensure the success of your project.

Driving sales to your door inflatable advertising

noreply@blogger.com (Le Doc) — Tue, 20 Jul 2010 03:34:00 +0000

How do you make more sales every day ?

Its really simple - just make sure you are always seen !

Just make sure people know you exist !

Simply take every opportunity to be seen !

ITS JUST THAT SIMPLE be seen and keep being seen by passing traffic

Its free advertising of the very best kind

- always fresh and always where its noticed best !

Make our shop visible with ACTION where customers, on a whim, can just simply come through the door and make a purchase.

Eyecatchers Ravers that dance and move and attract attention are the most cost effective

way to make sure there is ACTION in front of your shop.

Sky dancers , Inflatable wavers, Air Dancers, or dancing stick men create ACTION in front of your store.

Action in front of your store will attract attention.

When you attract attention , people will know you exist

When people know you exist they may even visit your store.

And when customers visit your store your sales staff can close a deal

No customers - no deal

Get an Eye-catching Raver NOW its never been easier

Remember .......there is only ONE Raver brand - the quality that you expect from the best

................Often copied never improved

call now 1300inflate
or
call now 1300 463528

Air Dancer,Inflatable wavers all are Ravers

noreply@blogger.com (Le Doc) — Mon, 19 Jul 2010 02:05:00 +0000

DONT GO UNNOTICED

For the month of July only, a very special offer

Simply get your sales moving now and take advantage of a very special offer !.

BEST PRICE EVER for quality EyeCatcher Ravers , sky-dancers ,Inflatable wavers , whatever you want to call them

CREATE ACTION IN FRONT OF YOUR STORE NOW AT $630 +gst and shipping*

Just call 1300INFLATE and mention Raver special

Inflatable Air Dancers will do it.

We are committed to getting you noticed by passing traffic and we are committed to getting you the sales that are passing you by.

Attract attention to your shop.

Inflatable Wavers will do it,

We are committed to making you the best deal on the web for the products that others copy

inflatable Ravers have been doing it for years.

Ravers.com.au are the original eye catchers that so many have copied but NEVER made better.

Get the color you want , red, yellow , green, blue, orange, we got them in stock for immediate shipping

price is exclusive of GST and shipping and for a plain character without text

inflatable products for industry

noreply@blogger.com (Le Doc) — Tue, 13 Jul 2010 10:49:00 +0000

Inflatable products that are used for industrial applications are the new horizon for cost effective easy to use and labor efficient operations.

These include inflatable plugs and inflatable stoppers, inflatable pipe plugs and inflatable void formers.

There are new technologies of inflatable products that offer strength and smart and innovative design options.

One of these products is the Matrix Web - drop stitch technology which offer inflatable products that can be inflated to very high pressures to become very stiff.

Its often used for inflatable boat floors, floating service ponts , inflatable stretchers for first response,loading docks and flood gates

Call as at 1300inflate or mail info@1300inflate.com.au and we will tell you how

Point of sale inflatables and inflate and seal products

noreply@blogger.com (Le Doc) — Tue, 08 Jun 2010 07:45:00 +0000

Inflate and seal products are the perfect tool for brand awareness, activation and point of Sale POS marketing campaigns

When we were asked to make a 6ft high Inflatable kangaroo for TAB to coinside with the soccer worlds cup it seemed a simple ask.

But there are inflatable Kangaroos and then there is Ozzie. An inflatable Kangaroo with attitude. A inflate and seal mascot that will represent the theme.

Our client had tried to create an inflate and seal mascot that looked like their vision , with another supplier but an inflate and seal mascot with attitude was not what they got.

What Showing Style wanted was an inflatable, inflate and seal mascot Kangaroo that would represent the mascot character of the Socceroos, a team with attitude – the attitude that can win.

The lesson here is simple – if you know what you want and need it as you want it, then simply team up with a company that have the know how and the patience to best achieve that end. Giant Inflatables can offer that service.

Giant Inflatables have a factory that does nothing but make inflate and seal POS and inflatable marketing products with ICTI / FCCA / C-TPAT accreditation that allows us to supply Wal-Mart, and other quality focused corporations. We employ designers who have the patience and experience based knowledge to understand our clients needs [ when often they dont ] and a world class sampling room that will produce inflate and seal samples until we have a happy client and a character with attitude - where others will give up.

Creating an inflate and seal replica, mini inflatable or a POS [ point of sale ] inflatable that will help with activation or brand recognition is an endeavor that works best when experience goes into the design process. Giant Inflatables have been doing it longer then most in this industry and understand what it takes to make it work time and again.

So if you need the inflate and seal product POS inflatable or simple mini inflatable replica or character that’s not compromised, then Giant Inflatables will offer you that very service – and Ozzie will know that well.

Giant Inflatables are great marketing tools

noreply@blogger.com (Le Doc) — Tue, 08 Jun 2010 01:54:00 +0000

Giant Inflatable optus penguin gets an outing with the socceroos

The Giant inflatables team and a giant inflatable penguin were at it once again in fine company.

As Part of the Jack Morton Worldwide Event team, who run a optus outdoor marketing drive with a competition as part of the world cup soccer, socceroos sponsorship, the Giant Inflatable Optus penguin got a rather wet outing at the MCG.

The occasion was the Socceroos sendoff game against New Zealand.

The optus gig was a “choose the best goal” sms comp

The highlight was the giant inflatable optus penguin seen well above the crowd.

The venue was the MCG Melbourne

And the Events operations team for Giant Inflatables took care of all the details to allow the Jack Morton Worldwide guys do what they know best and not have to worry about the inflatable penguin, wind or rain , the setup, the ballast the pack down or any operational.

So if you need to stay focused on what you do best, a seamless event with many facets , let the Giant Inflatables team do what they do best.

What we do best is make sure our Giant Inflatable is designed to work in all conditions

simply and effectively. Our well trained team will handle the entire event operation .

Please call us and have a chat about our inflatable event operations and you will then feel comfortable in the knowledge that giant Inflatables and their 12 years of site experience and leading giant Infalatable designs will make the difference, and the difference is what will count.

Marketing is a great investrment with good return

noreply@blogger.com (Le Doc) — Tue, 04 May 2010 09:05:00 +0000

These are difficult times in most industries.
Customers are becoming more demanding; revenues are down; and promotional strategies that worked in the past aren’t as effective as they used to be.

The good news: "It doesn’t have to be that way".

There is an incredible variety of proven strategies available to get prospects to come looking for you, instead of the other way around. And, as a bonus, these strategies are unique, effective, and fun to implement!

The compelling copy checklist
1. Clarity of purpose
2. Killer headline
3. Clear statement of value
4. Compelling story
5. Irresistible offer
6. Better than risk-free guarantee
7. Overcoming objections
8. Testimonials
9. Definite and urgent call to action
10. Multiple ways to respond
11. Bonuses
12. P.S.—Restating the offer

How do you change your approach to start getting better results? Quite simply, you must focus on strategies that will bring you tangible, measurable results. To do that, you need only remember the “3 M’s of Marketing”:

Message
Market
Media
The secret to successfully marketing any product or service is to get the right message to the right market using the right media. Get this right and new business will start coming your way. Miss connecting on even one of these three, and you’ll be scratching your head wondering why you’re getting beaten up by your competition.

Message: What do you want them to do?
When you construct a marketing piece—whether it’s a sales letter, a website, a post card, or a print ad—you must be very clear on what you’re trying to communicate, and precisely what action you want the prospect to take.

There are 12 components that must be in every successful marketing piece (see “The Compelling Copy Checklist,” above). Omitting even one of these can have serious consequences. And considering that most of the examples I receive for critique only have two or three of those 12 components, the opportunity for improvement is significant.

For example, take a look at number 2: the killer headline. The purpose of the headline is simple: Get the reader to read the next line. And the sad truth is that the name of your company and your company’s logo are not the killer headline. “Cut your energy costs by 50 percent,” however, could grab the reader.

And number 7: overcoming objections. You need to understand why people aren’t buying from you to be able to identify their objections and explain clearly why these objections are really not relevant. Fortunately, the best and most effective way to accomplish this is with number 8: the testimonial, a powerful motivating tool virtually everyone ignores.

Where most people really drop the ball is with number 9: the definite and urgent call to action. Just as salespeople are taught to “ask for the sale,” your marketing materials should do the same thing. And “call for more information,” accompanied by a phone number and generic website address, is not an effective call to action. A postcard from a local plumbing business, for example, saying that they will have service people in your neighborhood and offering to eliminate the service charge if you schedule an appointment during a certain week … that calls for action.

Market: Hey, this is just for me!
Whenever I ask people who their customers are, they always respond, “Everyone!” I suppose that’s promising in a way, but it’s very expensive to market to “everyone,” considering that there are more than 514 million people in North America alone.

When I ask them to clarify and drill down, inevitably we identify four or five specific niche markets that use their products. That begs the question, “How many brochures do you have, then?” Even as they tell me that they have only one marketing brochure, they realize that this is the wrong answer.

If you have five specific target markets, it’s virtually guaranteed that your customers in those markets will have different needs, different expectations and different uses in mind for your products. Assuming that’s true, how can a single one-size-fits-all brochure, ad or sales message truly connect with them?

For several months, I’ve been receiving a series of offers in the mail to purchase various “miniature schnauzer” items: decorative plates, ceramic Christmas trees, statuettes … even fleece jackets, all with miniature schnauzer themes. I’ve been receiving these for the simple reason that we actually own a schnauzer. And since the company that produces these offers has gone to incredible lengths to discover this fact specifically to be able to sell to these dog owners, I imagine that these offers will continue to show up in our mail.

This is the concept of the message-to-market match, and it’s one of the most important concepts to embrace if you want your marketing and advertising to be effective—and profitable.

You wouldn’t dream of sending an offer for a steakhouse to a list of vegetarians; in the same sense, it’s absolutely essential to customize and personalize your communications as much as possible, so that when people see your message, they all think, “Hey, this company gets us! They understand what we’re all about.”

Media: Okay, you know who I am. Now what?
So you’ve crafted an effective message you know will get people to respond. What now? They have to read it in order to give you the desired response. That’s where the fun really starts. The sidebar “Sources of Lead Generation” shows 13 different potential sources for generating new leads.

Some of them will use a traditional-style ad format, like magazines, newsletters, and phone directories. Others will challenge you to use those 12 components to take full advantage of their potential. How should you decide which ones to use, and what about the cost involved in some types of media?

The quick answer is that this is not the time to be cheap. Too often, the first thing businesses do when faced with falling revenues and difficult market conditions is panic. They cut back on training, implement hiring freezes, and bring travel to a screeching halt—even when that travel is truly necessary to bolster revenues.

Unfortunately, it doesn’t stop there. Because the next thing to go are the marketing and advertising budgets, which has the undesirable yet highly predictable effect of putting an abrupt stop to most new business leads.

When selecting high-level strategies in general—and individual media in particular—it’s far more important to focus on measureable return on investment than on initial expense or cost. Remember, when it’s done right, marketing isn’t an expense— it’s an investment with an extremely high rate of return.

Many businesseses can’t seem to get their heads around this, so they focus all their efforts on (supposedly) free media such as e-mail and social media platforms. These can be an effective way to reach certain groups of customers, but they also have their own set of problems, including deliverability issues, spam filtering for e-mail, and a questionable return on investment. Delivery may be free, but the platform to create the materials, and the knowledgeable staff to use those platforms, are not.

Fortunately, there is a proven, time-tested and highly effective strategy at your disposal: use the postal service. That’s right: mail. Yes, in this age of electronic communications, this may seem like a return to the Dark Ages, but there are several advantages to consider:

Because everyone else is pulling back from direct mail, there’s less clutter in people’s mailboxes, and your mailings will stand out more and grab the prospect’s attention.

It’s more difficult to throw out a well-designed mailing piece than it is to hit the “delete” button on your computer.

Low-cost media, such as post cards, can be used to drive traffic to specific “landing pages” on your website.

How to get read
What most companies do, whether sending an introductory piece or responding to a potential customer’s request, is send out a pocket folder, stuffed with literature, with a business card inserted into the die-cut slits on the flap. Or worse, they send a boring letter in a plain white #10 business envelope.

The pocket folder is going to get tossed, and the white envelope isn’t even going to get opened.

Why not? Because they’re boring. Think about your mail at home. You bring the pile into the kitchen, near the garbage or recycling bin, and flip through it one piece at a time. A bill? Into the “keep” pile. Credit card offer? Into the trash. A colorful, oversized envelope that clearly has something bulky inside? You’d probably stop right there and open that one first.

Why not take advantage of that impulse reaction in your own marketing? And as long as you’re sending out some mail, you might as well do it right and send a minimum of three pieces, spaced about a week apart. On average, if you send a three-letter sequence, the response you get to the second and third mailings combined will equal or exceed the response you get from the first piece alone. To put it differently: If you only send out one piece, you’re leaving half the new business on the table.

A campaign with at least three steps might look like this: For the first piece, you could fold your compelling letter and tape it to an inexpensive “silver platter.” Put the letter and platter in a priority envelope. What does the letter say? It could start with a headline something like this: An offer so incredible we had to present it to you on a silver platter.

Then, say you attach a cheap calculator and invite your prospects to use it to complete the worksheet on page two of the letter to see how much they can save using your product. Or include a pen, and tell them to use that pen to make a list on page three of the five biggest challenges they’re facing in their businesses. You can include your name and contact information on the pen and calculator to keep that information in front of the customer for a while, but the chief reason to use promotional items like these is to increase the customer’s involvement and have them interact with your letter—right away.

Always include a deadline on the offer, because without a hard deadline, such as “You must respond by Monday, February 15, at 4:57 p.m,” people will toss your letter in a pile to look at later—which essentially means never.

If your prospects don’t respond to that initial mailing, you could send them a second mailing, this one in a round mailing tube with an hourglass inside. This time, your letter is rolled up inside the tube and starts with “Time is running out …”

And if they don’t respond to that mailing, try sending a third letter, this one actually crumpled up into a ball and delivered in a miniature, stainless steel trash can. When they open the lid, remove the ball of paper and flatten it out, they’ll be greeted by the humorous and highly effective headline: “In case you were thinking of throwing out my letter …”

Remember, the purpose of a headline is to get the reader to read the next line. Nothing more, and nothing less. A crumpled-up letter delivered in a miniature trash can will get read. More importantly, it will get read with a smile on that person’s face—exactly the state you want them in as they consider your offer. Then present the benefits of your products to the readers—the benefits for them, not for you.

Lifetime value
Does it cost money to use direct mail? Yes, it does. But when you know the “secret number,” all effective marketing is arguably free. That secret number, the key to unlocking your marketing potential: lifetime value.

Simply put, lifetime value is how much revenue you can realistically expect to receive from a typical customer over the life of your relationship with them. If you already know this number, then congratulations; you’re a member of a very small group. If you don’t, then you’re in luck, because it will take all of 37 seconds to figure it out—and you can do it right now.

Take a look at the sidebar “Lifetime Customer Value” and select a representative customer. On line 1, write the amount of a typical sale. On line 2, write down the number of sales you will make in the course of a year. Multiply these two numbers together to compute Annual Customer Value. On line 4, enter the number of years you expect to continue to sell to this type of customer. Multiply lines 3 and 4, and you’ll have that Lifetime Customer Value.

If you’re like most business people, this number is likely to be significantly higher than expected. That’s a good thing. If you came up with a number like $100,000, for example, you’re in a great position. With a value that high, you could easily spend $500, $1,000, or even $5,000 to acquire another similar customer. Once you’re thinking in terms of Annual Customer Value, the initial expense to send out a three-step mailing becomes much less significant. The key is to make sure that mailing is going to the right prospects.

The major roadblocks to successful marketing and business growth are:

Being boring
Being interchangeable
If people perceive you as being interchangeable with your competition, you’ll find yourself in a price war. If people see that you’re different—in what you offer, in how you offer it, in how you connect with and service your customers—you’ll stand out from the crowd. You’ll attract their interest and put yourself in the enviable position of having customers seek you out. Once they’re interested, it’s up to you and your staff to close the deal.

So dont forget to upgrade your marketing drive and an inflatable product as part of your marketing mix is a sure way to leverage your marketing dollar.

This mind nudging information was written by Ron Rosenberg who is a internationally known marketing expert, speaker and author, offering free weekly business growth tips at http://www.ronsbusinesscoaching.com/
Contact him at 800 260 0662 or at http://www.blogger.com/info@qualitytalk.com

It was written for the fantastic and informative magazine Specialty fabrics Review

http://specialtyfabricsreview.com/articles/0410_f2_promotional.html

check it out its worth the visit

Interactive Inflatable activity Ring

noreply@blogger.com (Le Doc) — Tue, 27 Apr 2010 03:28:00 +0000

Inflatable Activity Rings

Use an Area defing inflatable to create a well branded and controlled activity ring that is easy to use and loved by participants and operators alike

Doing promotions in busy shopping centers and high traffic public spaces is always a challenge. By adding the dimension of an interactive experience in order to reinforce the brand or develop the image is always going to complicate the operation.

That’s where a creative team can make your clients $$$ go a long way further in meeting their needs with your imagination. The Team of Promotional Sampling - http://www.promotional-sampling.com.au/ had such a dream and called on The Giant Inflatables to turn such a dream into reality.

There client bought into there creative and the use of Experience as a way of promoting their brand – This is how they see it…

10 Reasons Why Experiential Sampling Works

1. It engages the senses - in fact all 5iveSenses - sight, sound, smell, touch and taste
2. It offers a two-way dialogue where consumers are encouraged to play an active role in the communication
3. It's a multi-sensory approach that outstrips the connection offered by other visual and audio-only mediums. It is widely acknowledged in the scientific community that humans communicate on many varied levels, not only sight and sound.
4. It offers a guaranteed payout for the consumer in the form of live entertainment, adventure, premium etc. As a result, dwell times are longer and brand recall significantly improved.
5. Reach - many 1000's of people see the experiential activity
6. It's an out-of-home experience
7. It's a quality contact
8. It's spontaneous, creative and unique
9. It combines well with Sponsorship Leveraging
10. It is the FUTURE

And this is how Giant Iinflatables realized it. They created this inflatable activity ring which made the promotion so much more manageable.

1.An inflatable activity ring is easy to put up and take down – it can be done in a few minutes with very little staff

2. An inflatable area or ring is optimal where you need supervision as it has only one entrance and exit that can easily be monitored.

3. An inflatable activity area with an Inflatable arch entry stands as a beacon. It is a great area to brand and can be seen as “the spot” from the distance.

4. An inflatable ring is a cost effective way to control and brand space and reuse in new and exciting ways every time they go out.

David Abramowitch
phone: +03 9588 - 2626
www.giantinflatables.com.au
Winner of the 2007 IFAI Outstanding Achievement Award

Superhero inflatable Ravers and Eye Catchers

noreply@blogger.com (Le Doc) — Tue, 23 Mar 2010 09:53:00 +0000

Its fun creating new Ravers and Eye-catchers

And having fun is what keeps us going.

But in the end Ravers are about attracting attention in a way that will make people smile.

Because when they smile they remember.

But even more then that - Inflatable Ravers are about the sales staff feeling that they have help!

Not many clients think of that when they ask us for a way to attract passing traffic.

So our hero has arrived for passing traffic and for clients looking to have motivated staff and walk through traffic in the shop.

Need more sales - call us on 1300inflate or visit our new web site and see it all.

Need Impact - Inflatables have it

noreply@blogger.com (Le Doc) — Tue, 23 Mar 2010 09:42:00 +0000

Pedders shows the way

Marketing plans are story driven

And an inflatable character tells the story in a way that will be remembered long after its gone.

Pictures say it all….. but inflatable characters say even more.
That’s why companies that need to tell their stories in a way that will attract attention and never be forgotten choose to use inflatable marketing products.
Giant inflatables and inflatables with attitude have a lasting impact

When a company looking for a marketing angle that will be seen by many, is looking to get the story told well, they will look for a supplier that can interpret and understand the plot and then deliver what their imagineers have dreamed.

The talented team at Giant Inflatables have the experience and the understanding to listen to a clients dream, and know how to turn that into a workable, usable reality.

Roller Zorb Tube racing – an e3xtreme inflatable game

noreply@blogger.com (Le Doc) — Tue, 09 Feb 2010 01:54:00 +0000

After months of testing and refining, the Giant Inflatables new range of competition quality Roller Zorb Tubes has had its field day at the Commonwealth Bank - day night cricket series.

Produced from a high quality UPVC and patterned using an advanced 3D grid mapping software, these units now offer a level of cushioning and low friction rolling never before achieved with such products.

The design, a combination of state of the art materials and dynamic design modelling has made this range the safest Roller Zorb Tubes yet.

Competition Roller Zorb Tubes are supplied with flight case, inflation and deflation pump, quick set repair kit and full user instructions and safety guidelines.

noreply@blogger.com (Le Doc) — Tue, 02 Feb 2010 03:54:00 +0000

The Giant Inflatables website been a VERY long time in coming.
At last our NEW website www.giantinflatables.com.au is here and we are a very proud team.

It really amazes me how hard it is to find the balance of ton, content and pitch .
As a team of committed individuals we began by asking each member of our diverse team to consider who their client was.
We began that exploration in a workshop and established that each of us in the team was a client and had a supplier......

.... In that context - of each team member having a supplier and client - we then explored what information we wanted to communicate with each of our individual clients......

What surprised me was how in concert the ultimate aim was to be.
To put it simply it was......

Communicate with each of our clients our teams collective sentiment that "we are here to make their life easier ... and to accept the responcibility of their trust in us", once they had decided to engage!

So as a supplier of "betterment" to our clients, utilizing the medium of inflatable products, we share with you all we have to offer.

1. We have all committed to keeping our information relevant and up to date,

2. We have committed to bring our customers fantastic and cost effective value "special offers" based on our renouned and uncompamised quality and all guaranteed.

3. We have committed to continuing our research and developement, inovation and imagiantion to make our inflatables the easiest to use and most reliable in the market.

Please enjoy and feel confidant that in choosing Giant Inflatables as your partner, we will do what we do best, in the knowledge that you do what you know best.
We wish all of you who have given of your time to work with us or are just taking a dip, a satisfying , rewarding and healthy balanced new year.

From David- Keith and an incredible team of inflatable product Geniuses.

Sports Marketing using Inflatable products

noreply@blogger.com (Le Doc) — Tue, 10 Nov 2009 09:20:00 +0000

"Sports marketing is smart marketing."
Using Sports to leverage your marketing strategy is a sure way of capturing a broad audience

Smart marketing with inflatable interactive games and highly visible inflatable arches and columns is a cost effective way to engage children and adults alike. It offers sponsors and brand active companies and organizations an extremely cost effective medium to leverage their brand.

“Harnessing the passion and emotive power of sport to deliver the (sponsoring) brands’ messages, extending the commercial conversation beyond the event experience, to create awareness, consideration, purchase, preference and loyalty”

The vision of our clients is to work with the event owners, government, sponsors and event hosts to secure and deliver major sports and sports related entertainment events, using sound commercial and operational strategies. That is why Inflatable products are so often chosen as the medium to integrate into such a strategy.

Giant Inflatable Sports Marketing and interactive products are carefully designed to:-

Visually engage in an easy to recall manner.

Exciting and safe

Operated with inexperienced users

Be quick and simple to set up and compact when packed.

Become part of that action. We can offer sound advise based on a lot of experience.
Call Giant Inflatables and speak to DAVID

Without brands and product differentiation, shoppers’ choice becomes arbitrary.

noreply@blogger.com (Le Doc) — Tue, 20 Oct 2009 06:21:00 +0000

What are Inflate and Seal products ?

Why are they so popular?

What sizes are made?

What run quantity is do-able?

What shapes can be produced?

Inflate and Seal Inflatables are PVC inflatables that are inflated through a valve and then plugged to maintain inflation. Its just like blowing up a beach ball !

They are popular because the are cheap to produce, are very simple to use and can be made in large quantities which are very compact for shipping .

Inflate and seal - marketing and sale products, are made in any size from 250mm to 3m high. Giant Inflatables can produce small quantities as well as large runs.

When asked to produce an inflatable shape we need to know what it will be used for and what our clients wish for an outcome. Based on this information, and based on our vast experience in the sales and marketing arena we can design and produce or reproduce almost any shape of product. However we are always constantly aware of the end game requirement and will guide our clients as to the most effective form based on their needs.

Why is branding and product differentiation so important in the marketing and sales landscape?

Product familiarity and recognition promote fluent and instinctive product choice.

Its is a common fact that faced with an array of similar product , choice making often becomes an arbitrary buying decision unless there is some motivation to choose otherwise.

What are they used for

Inflate and seal products in the form of Point of Sale [ POS] replicas, are use to great effect in the retail environment to influence a shoppers choice of product.

Also for

Brand building

Product differentiation

Product testing events , brand awareness and familiarity and brand recall marketing,

· Facilitates promotional efforts.

· Helps foster brand loyalty helping to stabilize market share.

Why are inflatables also used to develop a brand?

A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies.

Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of

people and consists of all the information and expectations associated with a product or service.

A brand is therefore one of the most valuable elements in an advertising theme.

A brand which is widely known in the marketplace acquires brand recognition.

This is the slot into which the Inflatable sits. It’s a visual 3 dimensional experience that is easy to remember and is often experienced in some form by the subconscious mind.

When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise

The branding and the replication as a 3 dimensional larger then life item should be conceptually on target with the product or service.

Brand identity is ultimately fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

Brand Engagement is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand

When we consult with our clients in the design of the product we understand this and can then develop the products to compliment the long-term values of the brand, and add value in doing so to our clients and their needs.