Google News Inside

Attribution module coming for Google Analytics Premium

Google Inside Staff — Sat, 15 Oct 2011 18:42:49 +0000

Google has created a new attribution modeling module for its Google Premium Analytics package. The module is in alpha now and will be coming to customers who pay the $150,000 annual pricetage for the Premium Analytics service soon. Attribution modeling has been around for years but it seems to be gaining a renewed interest as more and more companies are attempting to determine the real value of their online marketing initiatives. Google is nicely situated to become a leader in this space should they place a real emphasis on attribution related reporting. Interestingly, attribution modeling is a double edged sword for a company like Google as it entirely possible that with greater insight into a companies marketing expenses, they may actually spend less. Success and failure information per media type is gathered and attribution modeling allows a company to place a value on the media involved in a conversion or sale prior to the last click. The smarter the reporting Google provides their customers the more likely it is that they will find pockets of waste in their adwords and display campaigns. This product should be interesting and we are excited to see it as it comes to light.

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A Closer Look at the Google-Motorola Deal

Gumby on the Google homepage

Google Inside Staff — Thu, 13 Oct 2011 01:03:00 +0000

Todays Google Doodle honors the late late clay-animation artist Art Clokey with an interactive Google Doodle of Gumby & Friends. Art Clokey was a early pioneer in stop motion clay animation. This Doodle is similar to the tribute that Google paid to Jim Henson recently which found favor from many fans of Henson’s work.

Here is the animated doodle:
Art Clokey Animated Doodle

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‘Space Life’ by Doodle 4 Google Contest Winner Matteo Lopez

Google TV vs. Apple TV

Google Inside Staff — Sat, 27 Aug 2011 11:36:17 +0000

Apple TV is reportedly preparing itself for battle with Google TV by chasing the subscription model. This will be one of the biggest tests that Apple’s new CEO, Tim Cook will face in upcoming months as Google isn’t going to wait for Apple to grip that market. Google’s recent acquisition of Motorola, the largest producer of set-top boxes should provide a major advantage in the adoption of Google TV.

The two services are different — Google is all about making your TV Web friendly, while Apple sounds more like taking your iTunes video library to the next level. There’s still a lack of info on how Apple plans to integrate the subscription model but that could be huge as many can’t afford to pay individually for every episode or movie they want to watch.

Google seems more interested in integrating their products into an interface that might allow for them to reach audiences that they haven’t been able to reach previously. Overall what that means is I think they’re focusing on a more usable experience, who wouldn’t want to use it for checking e-mail, & social networking (including Google+ ?)

If Google+ gets added to Google TV I’d be curious as to whether Google+ will record what videos you or your friends like & how they’ll use/integrate that data into the search results.

Thanks to SoldierKnowsBest on YouTube for this Google TV vs. Apple TV comparison:

Cable TV & Satellite providers worldwide should have their eyes wide open as this will likely lead to people ditching expensive service contracts for less-expensive “web tv”, gee I think the last time I said that phrase was in 1998. Microsoft’s WebTV sure was ahead of its time– Did anyone besides me own one of those?

I think during the holiday season this year we’ll see an influx of set-top boxes & TV advertising from both sides as the battle for control of internet TV gets ugly.

Update 8/30 – Adding Google TV commercial:

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A Closer Look at the Google-Motorola Deal

A Closer Look at the Google-Motorola Deal

Google Inside Staff — Fri, 26 Aug 2011 06:16:01 +0000

As with any tech industry merger, Google’s recent acquisition of smartphone-producer Motorola Mobility came to fruition for a number of reasons benefiting the participants. The deal also should not be considered too much of a surprise, since Motorola and Google have been allies in the mobile wars since 2008, when Motorola committed all of its popular Droid devices to integration with the Android operating platform. With both tablet and smartphone sales figures continuing to skyrocket across the board, and with the increasing popularity of Android and the need to defend it from the encroachment of competing tech companies, a closer look at this deal reveals a number of significant advantages for Google. It also reveals a number of potential hairy spots, perhaps most significant being the likelihood of antitrust exploration of Google’s already dominant share of the mobile market through the Android platform.

First and foremost, Google publicly admitted that a main motivation for the acquisition was the access it would grant Google to the wide array of patents Motorola owns, patents which now can be maintained to help deflect competitors from exploring and parsing out Android technology and functionality for their own OS systems and mobile devices. The importance of this was highlighted by the sale of thousands of Nortel Network patents to Apple and Microsoft among others this past July, to the tune of $4.5 billion. With innovation and ingenuity perhaps the biggest competitive advantage in the ongoing mobile and tablet wars, it was a no-brainer from Google’s standpoint to purchase such a large folio of patents so that the company could further entrench its Android system from exploration by competing companies.

However, an equally significant aspect of this deal that is perhaps a bit less talked about is Motorola’s significant control of the development of set boxes for cable outlets, a realm that Google has publicly talked about wanting to focus on for future innovation and development. Specifically, Google has talked about meshing internet into the basic television experience by designing a new type of set box that would allow for complete integration of web browsing and connectivity with a basic cable set box, one that could potentially be offered through another huge fish, Comcast. Potential developments could include the integration of Google’s all-powerful search engine with TV listings and guides; creating the capability for interaction with Google Plus, allowing viewers to recommend shows and videos to friends and family by utilizing the “+1” already made popular through Google search results; and finally, it represents a potentially new market untapped by major competitors like Apple or Microsoft that would allow Google to set the market standard. Of course, major questions surrounding cost, availability, and actual functionality of this type of set box remain, but the prospects and innovative power of Google’s brain trust are not ones to be counted out, and certainly had to be another major catalyst for the acquisition.

As was mentioned before, there are a few potential roadblocks and red flags to this deal, first and foremost being Google’s potential evaluation against antitrust laws because of its burgeoning control over the mobile industry in the U.S. With the company already holding a near 50% market share, there are concerns that with further partnership with Motorola, Google could approach a market share in the realm of 75-80% that would allow it monopolistic control over the wireless industry (and further wireless innovative developments, especially regarding web browsing). Also, there are concerns from other hardware manufacturers like HTC and Samsung that have partnered with Google on previous Android phone releases like the Nexus One. Google has guaranteed that Motorola Mobility will remain an independent entity in regards to development contracts, required to bid along with other hardware manufacturers for future Nexus bids. Whether this will be upheld remains to be seen.

No matter how you look at this deal, Google comes out looking like a winner with another trophy on its ever-growing mantle, one that allows it to remain a titan rivaling Apple and Microsoft for dominance in the ever-exploding tech industry of the 21^st century. If Google can unveil an innovative set box to integrate its web-browsing and ad network into the home television experience, on top of the increasing market share it will command due to its control of Motorola Mobility patents, the folks at Apple and Microsoft might have a bit more to worry about in the future. For now, the market and gadget-lovers everywhere will watch in anticipation on the projects Google and Motorola will unveil in the near future, and see where the bar gets pushed from there.

Google has had their eye on Motorola for quite some time: http://www.ginside.com/2007/865/google-partnership-roundup/

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‘Space Life’ by Doodle 4 Google Contest Winner Matteo Lopez

Google Inside Staff — Sat, 21 May 2011 10:26:20 +0000

Doodles are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists. Whether it is the beginning of Spring, Albert Einstein’s birthday, or the 50th anniversary of understanding DNA, the doodle team never fails to find artistic ways to celebrate these unique events.

As a follow to an earlier post, we’re sharing Matteo’s work as well as some of state finalists on the Doodle 4 Google contest.

2011 Doodle 4 Google winner:

Space Life
Matteo Lopez (California)
Monte Verde Elementary School

State finalists:

Don’t Pick On Nature
Celine Leng (California)
U.S. Arts Center

Save The Ocean!
Izabellah Chan (Florida)
Page Private School

Alanna’s Orgonc Hydroponic Garden
Alanna Mayer (Michigan)
Ryan Elementary

Encourage participation in next year’s Doodle 4 Google Contest.

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Gmail Motion

jonathan — Fri, 01 Apr 2011 14:04:49 +0000

This morning, Google announced the launch of Gmail Motion. An app that will let you use your computer’s camera to open, reply, reply all, or send an email, using your body motion instead of a click of a mouse or the keyboard.

In addition, Google Docs Motion was also released.

But of course, it’s just this year’s April Fool’s joke

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This morning Google announced the launch of Gmail Motion An app that will let you use your computer’s camera to open reply reply all or send an email using your body motion instead of a click of a mouse or the keyboard In addition Google Docs Motion was a

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Google and Bing Go Head to Head

jonathan — Fri, 04 Feb 2011 17:13:29 +0000

In case you haven’t been following all the news reports lately, there have been a ton of news stories covering the theory that Bing has been copying Google’s search results. Here’s the official Google post about it.

Here are a couple videos, with discussion from both sides.

In this second video, Matt is said to be the “cause for so much spam” in Google. Wow, that’s a huge blow.

What are your thoughts about Bing and Google? Do you think Bing is copying Google?

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Google Shopper for the iPhone

jonathan — Wed, 02 Feb 2011 14:57:47 +0000

Finally! It’s here!

Announced just recently, the Google Shopper app – which has been out for Android since November – is finally out for the iPhone!

You can get it from the App Store today!

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Google Kills Real Estate Listings on Maps

jonathan — Thu, 27 Jan 2011 15:49:58 +0000

Just under two years ago, in July 2009, Google announced the ability to sell or rent property through Google Maps.

Why is the real estate feature being removed? Lack of use. The feature just didn’t get as much pick-up as they had hoped.

This can be true for any Google product they put out.

For example, Google shut down Lively back in 2008 because it wasn’t getting the traction they had planned on.

This is a wise decision as with any business, you shut down or close the features/products/services which aren’t getting enough traction or generating any revenue directly or indirectly.

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Google to Launch Groupon Clone

jonathan — Tue, 25 Jan 2011 19:12:52 +0000

Google has confirmed that they are launching their own Groupon-like service.

Google had been reported of trying to acquire Groupon for somewhere upwards of $6 billion, but Groupon had declined the offer.

The real question is, why would Google spend that kind of money if they can build the same exact service within 30 days of offering to acquire Groupon?

Well, here it is. You can access Google Coupons right now actually.

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