GirnarSoft Blog

More About Me

noreply@blogger.com (Chicky) — Thu, 26 Dec 2013 10:13:00 +0000

Whats happening these days at GirnarSoft ?

noreply@blogger.com (Chicky) — Thu, 26 Dec 2013 10:12:00 +0000

First financial year closing party at GirnarSoft

noreply@blogger.com (pihu) — Thu, 26 Dec 2013 10:12:00 +0000

Living in Girnar culture means not only innovations and tons of night outs, where we do whatever it take to make our customer succesful and roll out new features in our products. It also means lots of partying and fun. Thats what our culture is free open one with lots of fun.

A quick introduction of mine. I am Pihu, working on online customer acquisition at GirnarSoft. Another non significant fact about me is that i happen to be Amit's(aka Chicky - CoFounder of GirnarSoft) wife. I have seen the company growing from day one when it was in ideation phase and Chicky and Ricky would spend hours ideating over it :) I still remember the initial time when this company started. It was tough time for all of us, especially for Chicky and Ricky. Our first employee Alok who started with his job from a small dirty room where there was no place to keep even a laptop. It was an office where i would broom and clean when we did not have money to afford for an office boy.

Yesterday we completed 1 year i.e. on 1st April 2008. Wow that’s April fools day, isnt that an interesting fact :) We celebrated this day at Jaipur Club. We all went for dinner and drinks. I already arranged for cake and a balloon filled with lots of candies. Anurag started telling us about how this company was established and how he got his first project. That was a lot of fun, his incidents made us laugh also and we got to know how much hard work went behind getting our first project. Then we started with the cake ceremony. After the ceremony anurag told us how he and Charu both individually made amit’s fool on eventful april fool's day :). Anurag bombed the morning of Amit with him claiming that he is taking a break for couple of years and is planning to pursue an MBA. This got Amit really really tense and he was all out conincing Anurag about running a company and not thinking of MBA at this stage. Charu bombed Amit's evening with her putting glycerin in eyes to create false tears and claiming that she wasn't to quit as her parents are not allowing job any further. Well you could see that tense look on Amit's face as the party began. That look was just awesome. Just before cutting the cake we revealed the prank we had played on him and put a bakra cap on him :) You should have seen him saying i knew all this from before and then giving that sheepish smile :)).
I was distributing the cake to everyone and it suddenly started raining heavily, It was raining but no was bothered of getting wet but was more interested in eating cake and having drinks. Now the downpour was even heavier and we had to run for cover. It was all a mess but no was left the cake, it was yum. Finally we all settled in a room. There we all started sharing our first day at Girnar Software, all stories were fun, Anurag was imitating a lot of people around - it was hilarious. Finally we all proceed from that room to the dining area and had dinner which was tasting exotic. A day to remember - Loved the celebrations. Looking forward to same day next year. Amit has vouched to make charu and Anurag a bakra on this day next year :P

Many fronts, Many Battles - Focussed Fight

noreply@blogger.com (Chicky) — Thu, 26 Dec 2013 10:09:00 +0000

Stumble Upon strategy

noreply@blogger.com (Chicky) — Thu, 26 Dec 2013 10:02:00 +0000

SEO Free Website Grader

noreply@blogger.com (Chicky) — Thu, 26 Dec 2013 10:00:00 +0000

Try out this Free Website Grader from HubSpot guys

Google Page Rank Upadate Dec 2008

noreply@blogger.com (Chicky) — Thu, 26 Dec 2013 09:31:00 +0000

Google just had another round of updates.

Top 10 Tips to Get Other Sites Link to Yours - Link Building Tips

noreply@blogger.com (charukishnani) — Mon, 29 Apr 2013 16:16:00 +0000

In technical terms, linkbuilding is one of the processes associated with Search Engine Optimization (SEO), where you exchange links with other websites in order to increase the number of quality backlinks to your own website. Ever thought what could be the solution to make your presence attractive to the webmasters so that they are interested to link to your website? Well, here we suggest 10 link building tips, which have proved to be the most effective ones.

1.Read the “Request for Editorial Consideration” properly and follow it:

Every renowned site has a link evaluation officer in charge. The person evaluates each link and expects you to be aware of the guidelines and specific rules. Most of the people tend to ignore these guidelines or just skip reading it. Well, this time, while ignoring it, think twice. The way you ignore these guidelines, your email may be ignored the same way. And, you might end up with no backlink to your website.

2. Names Do Matter

How would the recipient know that you have not sent the same mail to hundreds of other sites? Well, when you start your mail saying, “Dear Mr. David, I am Frank Jackson and I...”, David knows that you wrote this mail just for him and it is not a copy-pasted content mailed to million others.

3. Address with the “Name” of the Owner:

How would you like it if someone calls you with your designation, like Hey, Mr. Accountant or Dear Web Developer? When just little research can reveal the name of the web developer or web manager of the site, why don’t you address him with his name! When you write an email with’“Dear Webmaster’, the webmaster has already lost interest in you. Most of the sites provide contact us information with their contact number, address and email id. Calling them and having a conversation is not a bad idea either. Some might not even notice these things, but hey, why will you make the mistake others do?

4. Be friendly but not “over friendly”:

When you get in contact with the webmaster of a website, try to point out a particular topic. You may, for instance, copy the link of a page from there site and post it in the mail saying that “from this content of your site...“ and go on. This will make an impact on the reader that you have thoroughly evaluated their website and are seriously into the business.

5. Introduction to Your Website:

Be precise on writing “all pros and no cons” about your website. Doesn’t matter how much you boast about your site, eventually, they will check it and accept your request only if your site looks impressive to them.

6. Mention the URL where you want your backlinking:

While sending the mail do not forget to mention the exact URL where you are expecting your link to appear, this really helps the ones who own huge websites with hundreds of pages. Mention your site name with the URL of your site clearly. It helps the reader to check out how effective the backlinking process can be.

7. Mention the URL Where You Want Their Link to Appear in Your Site:

When you mention the place where your link will suit best, you should also send them the link to the page where you think their site’s link will suit the best in your website. It gives them a better idea and they can now decide if this a fair deal to do backlinking with you.

8. Send Them a Personal Email Id:

Just to make it look, “I am so much into this deal”, provide your personal email id at the end of the mail, and tell them to feel free to contact you anytime at your personal id for any further queries or conversations.

9. Tell them to ring you up:

If you feel like providing your personal email id is not enough try attaching your phone number as well. Write a catchy line ending it with your phone number for further talks.

10. Send them the link where their site is back linked:

When you show them a URL where there site is back linked, they separate you from the “spam fear”. And they take further interest on your request; at that very moment when your mail is not just deleted out of the hundred other mails you stand a chance for a successful backlinking. Follow the guidelines and close just any backlinking deal!

Social Media Lessons We Learn from Roger Ebert

noreply@blogger.com (charukishnani) — Thu, 11 Apr 2013 01:36:00 +0000

Who said social media tips have to come from the expert optimizers only! It is not necessary that a veteran social media optimization professional will teach you how to strike an effective as well as successful presence on social media. It's all about the ways you interact with the society – the people you know and also the people you hardly know. It's not always the teacher in the class who is the source of the greatest lessons you have learnt. Rather, that vagabond strolling on the over-bridge or down the highway might have made you realize that there is no more significant destination than the path itself.

Don't get carried away by the rhetorical foreword. Rather, let's concentrate on the social media lessons we're to discuss. Roger Ebert, who passed away last week, was a successful journalist, a famous film-critic and screenwriter, based in the US. However, his success was not merely in his professional fields. He maintained a very impressive and effective social media presence. His ways of social media interactions, if analyzed, teach us some basic but immensely significant lessons that all of us should (and can) exercise in our daily social media activities. For the SMO professionals, these would be the top SMO tips.

Inspire Interest by Being Interesting

The more interesting your way of living is, the more interest the society will take in you. You cannot impose interest; you have to inspire interest in you among others. To inspire interest, there is no better way than interesting ways of living and unique ways of thinking. The manager of the 'News' department at Twitter, Erica Anderson (@EricaAmerica) shares the same idea. While addressing the audience at Social Media Weekend 2012, she mentioned, "If you are good in real life, you can be great on Twitter."

If we are to cite an example of an interesting life catering to a social media presence that is always in the limelight, Roger Ebert is a perfect instance. Think of the movie reviews he wrote. Think of the ways he expressed his dislike for the movies. When a man has such unique ways of thinking, he cannot but be interesting. You need not plan interesting words and attitude. Play natural, share things with a true heart. 'Followers' or 'friends' will always lend ears.

How You Say It

True, what you say is very important. However, how you present it, is even more crucial. Instead of being the third person critic, Ebert practised the personal touch in his movie reviews. He hardly said 'this movie is bad'; his narrative would be, 'I hate this movie'. This personal touch always brings the readers closer to the writer. He applied the same trick to his tweets. No matter what you say, say it in a way, so that the followers spontaneously relate to it. In Ebert's words, “I am in conversation. When you think about it, Twitter is something like a casual conversation among friends over dinner: Jokes, gossip, idle chatter, despair, philosophy, snark, outrage, news bulletins, mourning the dead, passing the time, remembering favorite lines, revealing yourself.”

Give, So That You Receive

Social media is not the field for you to exercise your celebrityhood. Do not expect your followers to interact with you, unless you take the initiative. To consider the general propensity of the social media account holders, everybody is a 'celeb'. You have to be interactive and you have to respond to interactive attempts from your followers. Ebert interacted with the significant editors; at the same time, he also responded to general tweets. He never acted as a celebrity through his tweets.

Being Humble Is Not Being Fake

Before there is any counter-argument, (there may be some of them; since many will disagree) let's refer to Roger Ebert's idea that makes the suggestion clear, “My rules for Twittering are few: I tweet in basic English. I avoid abbreviations and ChatSpell. I go for complete sentences. I try to make my links worth a click. I am not above snark, no matter what I may have written in the past. I tweet my interests, including science and politics, as well as the movies. I try to keep links to stuff on my own site down to around 5 or 10%. I try to think twice before posting.”

Writing 'notepad language' reveals your adamant attitude, which you do deliberately, knowing that it is going to avert many of your followers. Think twice. Negative publicity may be lucrative for business, while it harms your social media reputation. Choice is yours. You might say that if you show your humble side, while you are adamant and audacious at the core of your heart, you will present a fake self of yours. No, it is not being fake. You can afford to be adamant among your friends, but not on a public podium. While you pretend to be humble, you are actually humble, though for the time being. Wearing a mask is a virtue, while you know that your grotesque face is going to frighten the onlookers. It's not being fake, it's being considerate.

CarDekho on Twitter

CarDekho on Facebook

CarDekho on G+

CarDekho on Youtube

Online Shopping in India

noreply@blogger.com (charukishnani) — Fri, 05 Apr 2013 18:13:00 +0000

Online shopping is not too old a concept, the first of its type dating back to 1990 when Tim Berners-Lee introduced a World Wide Web server to serve commercial purpose. The first popular form of online shop emerged in 1994, with Pizza Hut opening an online outlet. Even then, the majority of consumers were not familiar with the concept of online shopping. It was at the advent of eBay and Amazon.com in 1996 that majority of the global consumers came to be familiar with the idea of online shopping.

You might find out that there was an Indian among the fist ten consumers to have shopped online. However, talking about the general Indian consumers, they did not have enough faith in the idea of buying goods online. So, online shopping remained unfamiliar to the common Indian consumers for a considerably long time. The society of Indian online consumers consisted of only a few hundred individuals who knew about the concept of online stores. It took a long time before an average Indian consumer clicked into an online shop and ordered for goods with full confidence that it would be delivered at their place as scheduled.

The reluctance among Indians to shop online was mainly due to a few factors. First, a lion's share of the potential Indian online consumers had the misconception that their debit or credit card could be hacked. Second, many of the prospective online customers did not find convenient payment options. Those who were technically sound might have had no problem with the payment methods; but they were very much apprehensive about the quality of the goods to be delivered to them, since they could not check the product physically as they might have had done in stores where they used to visit. Extra shipping charge was also one of the reasons why Indian consumers stayed away from any bid to shop online.

Indians have always revealed the propensity of picking up things late, and then proving better than even the inventors. A large share of the global online consumers consists of Indians from all walks of life. They buy almost anything and everything online. Be it booking tickets for theatres or buying things as insignificant as Odonil room-fresheners, ordering for pizza delivery or buying diamond jewellery or getting mobile connections recharged – most people, of course, the computer literate ones, go online.

The growing online consumer base in India has contributed significantly to the development of numerous online stores. And recently, individual online stores have been suppressed by the online retail stores or online thrifty nickel that sell almost anything and everything. They have innumerable products in various categories. They feature very convenient search options to help you find the exact product you are looking for. This utmost convenience has, again, resulted in further growth of the volume of consumers. Payment options are very easy and multiple in number. You can even pay cash on delivery of what you ordered for.

Some of the very popular Indian online shops are Flipkart, eBay India, Jabong, SnapDeal, Myntra, HomeShop18, Tradus, ShopClues and Junglee. You will also find product review sites that do analysis of the quality or features of products. They let you know which online store is selling them, and what price. You have the scope to compare prices that different stores set for the same product. PriceDekho, is the leading one of this type. Likewise, Shop.CarDekho.com is again a wonderful platform to shop for almost all sorts of after market products for you car. Some of car accessories that this store deal in include audio systems, air fresheners, car perfumes, floor mat or glass cleaner, body covers, steering wheel cover or sun visor cover and more.

It started late. But, once it started, there's been no stopping for it. Online shopping in India is on an eternal run that speeds faster, and even faster.

Is Your Website One of Panda's Next Victims?

noreply@blogger.com (charukishnani) — Sat, 16 Mar 2013 16:36:00 +0000

If you are apprehensive about it, there are justifications why Panda should not be very happy with your website. If you have heard of Panda, you must have some idea about what it does and why. In that case, you are in the shoes of a guy who is shocked at the prospect of being punished since he has no idea that he has committed a crime. Let's see why your website may not please panda very much.

What Has Changed after Panda Updates?

You might find it hard to accept, but the fact remains that Panda has not made or innovated any algorithm. It's just that Panda has become more serious about who are not abiding by the rules. To make it simpler, it's the same old law, while the law-keepers have become stricter. If you have been following the organic method of optimizing your website, you should have no reason to fear the outcomes of the Panda or Penguin updates.

To Bother or Not

Considering the way numerous websites have lost their search engine rankings due to Panda and Penguin updates, you may have the impression that all website owners are at stake. You may wonder if there is anybody who is sure that their website is not going to be affected by the Panda and Penguin updates. If you have known the Internet world for a few years, you must have had some idea what is fine and acceptable and what is not, no matter if you are punished or rewarded. Let's discuss.

Very few website owners take up the responsibility to optimize their websites by themselves. In most cases, they outsource SEO services. No matter who does it, what is right, is right and what is wrong, is wrong. For instance, do you have any moral support for the practice of submitting the same article to multiple directories? How acceptable do you find it when a blog related to your business is posted on another blog site that is, in no way, relevant to your business? How convincing is it that hundreds of back-links are created in different websites, which have the same anchor text and are directed to the same page of your website? Imagine, you are Panda with no idea what the real Panda has done. Wouldn't you have done the same thing?

Looking for instances of people not worried about Panda updates? Here we are. None of our or our clients' websites has been affected by Panda. In fact, we have improved significantly ever since the first Panda update in February 2011. What helps us stand out of the rest of SEO providers is that they are busy escaping the rage of Panda while we indulge in R&D and find what pleases Panda more.

Let's not talk in technical terms. You need not understand what organic link building is. But you must have the moral conviction that using copied content is as heinous as an act of theft. You should have the clarity of mind to understand that submitting the same article to multiple directories is same as wearing the same shirt everyday and telling your friends that you have a dozen of shirts of the same color and design. It's really as ridiculous as that.

Mending the Mistakes

What if you find that back-links to your website are not organic, or may be, that the contents you have used are duplicate or of inferior quality! Delete the contents. You do have the option to edit or rewrite them. Well, in that case, mark what Matt Cutts, the head of the Webspam team for Google, has to say. General, non-specific and not-so-unique content does not add value to the Internet. “While they’re not duplicates they bring nothing new to the table.” So, the only way out of Panda's rage is to delete the pages that bear the proof of your inorganic SEO ventures. While you are in the process of cleansing the impression of your website, you should also continue moving further the right way.

Play simple and natural. Be logical while developing SEO strategies of your website. If you are going to hire SEO companies, talk to them to understand how they plan to go about optimizing your website. Be honest in all your optimization endeavors; your efforts will not go unnoticed by Panda. If it is so accurate in finding flawed websites, it can very easily identify how your website stands out from the rest. If Panda can punish, it can reward also. All the very bests.

The Most Basic Link Building Strategies in SEO

noreply@blogger.com (charukishnani) — Wed, 27 Jun 2012 22:03:00 +0000

Those from SEO industry are certainly well acquainted with the significance of link building. And when it comes to building links for your website, there are certain dos and don’ts that you have to keep in mind, because this is the only method where both quality and quantity play identical roles. Just like all other techniques in SEO, link building has its own value.

How important it is to Strategize Link Building?

SEO link building is perhaps the most important factor in the organic ranking of your business on search engines. A proper and effective link building technique can make your website acquire tremendous online appearance and ranking benefits, while a poor link building strategy can harm your site the way you can never imagine. Inappropriate or irrelevant link building may harm your site instead of benefiting it. Preparing link building strategies is an effort and time consuming stuff to be honest. You cannot get optimum results by just throwing links across. It’s not irrelevant here to mention that it requires an elongated analysis of your own site as well as the site you are placing your links at. In a nutshell, one must take a good care of the relevancy as well as the niche while placing their links at any given website.

Types of Link Building Strategies

We can sub-categorize the link building SEO strategies in three basic divisions: one way link building or link bait, two way or reciprocal link building and three way links building. Now, when you place your link on other site without giving a back link to that site, it’s called one way link building. Reciprocal or link exchange is when you link to a site in return to that site linking to you. Three way link building is almost replica to one way link building apart from the fact you do not place the link of your linking site to your own site instead point the site by placing its link on a third site. Hence, it creates a triangle.

Link Building Tricks That Work

Go a bit deeper and you will come across that there are quite a few SEO link building tricks. You can name them as article submission, news or press release dissemination, forum posting, blog submission and blog commenting, social bookmarking, directory submission, classified ad posting and many more. These all are general techniques which actually fall under the category of one way link building. Most of the companies providing link building SEO services primarily target these techniques in order to increase the online appearance of your site.

Common Slip-ups

A very common blunder, which most of people make is that they start utilizing their borrowed knowledge in SEO link building. It may seem a bit harsh, but just being knowledgeable about these terms does not prove one a good link builder or SEO analyst. As such, they start believing that they do not require any SEO service provider to promote their site and start making link building strategies on their own. As aforementioned, just a little mistake while trying to push your business to the top of others in your segment and the World Wide Web won’t spare you. To understand this, let’s talk of millions of people fighting to rank for the same key phrase you’re trying to target. Wiser are those who first consult a good link building services provider, instead of carrying out the process themselves. Google for a good SEO service provider around right away and see how a well planned link building strategy really works magic for your business to be on the top of your competitors!

GirnarSoft Moves to a New Office Location in Jaipur

noreply@blogger.com (charukishnani) — Mon, 18 Jun 2012 17:00:00 +0000

Jaipur, India (June 18, 2012) Girnar Software Pvt. Ltd., the proud owner of CarDekho, India’s number #1 auto portal, is pleased to announce that the company has officially moved to a new office location. The new corporate office of GirnarSoft is a hi-tech building, which is just a couple of minutes walk away from its old headquarters and will consolidate the Software Development, Sales and BPO verticals of the company in the new premises.

Soon after its inception in 2007, GirnarSoft team started outgrowing rapidly and the company expanded into various divisions: software development, sales, customer service, search engine optimization, content development, training and education etc. making GirnarSoft emerge as one of the largest IT service provider in Rajasthan, India. Consequently, the old office building outgrew its capacity and GirnarSoft had taken up separate office space nearby to support the expansions. The new office building with a seating capacity of 200 will be the 4^th office premise of GirnarSoft (the other 3 being in Jaipur and Hyderabad).

For CarDekho, a subsidiary of GirnarSoft and the biggest online automotive portal in India, this additional workspace offers improved communications and IT systems, a world-class infrastructure and new amenities for employees. Also, a personalized floor plan in the new office building will provide a greater efficiency in how CarDekho team serves its more than a million customers. For instance, the ground floor of the newly constructed building with a plush reception area, consists of the human resource and administrative team, whereas, the basement of the building is dedicated to the BPO division serving pan-India customers of CarDekho. Apart from a lot of spacious meeting rooms, the building also has an enclosed swanky conference room meant for formal interactions at the 2^nd floor. The top floor of the building has been developed into a rooftop cafeteria.

The first and second floors in the building are occupied by the development teams at Girnarsoft, who work as offshore development partners for clients spread across US & Europe.. These 120+ software development professionals work on varied technical stacks like Java, Php, .Net, SQL, C/C++/VC++/VB etc across many vertical domains like automotive, network management, finance, healthcare etc. In addition to this, GirnarSoft has got a word class editorial team exclusively dedicated to write for CarDekho, PriceDekho and other portals run by GirnarSoft.

The company’s expansion into various divisions and its rapid growth has made GirnarSoft as one of the finest IT service providers in the region. “With this move to the new building, we will significantly increase our operational efficiency. I strongly believe that CarDekho team will be more efficient than ever before with Development, Sales and BPO teams consolidating in the same premises. It is a a proud moment for all of us to move into a new world class office”, stated Amit Jain, CEO and Co-Founder, GirnarSoft.

“Consolidation of the development teams in Jaipur will help improve synchronization amongst them. However, we have aggressive expansion plans and look to double our headcount this year. The new building should soon run close to full capacity and, we will outgrow our needs and eventually get a bigger space. It’s a good problem to have.” added Anurag Jain, COO and Co-Founder GirnarSoft.

About CarDekho.com

CarDekho is India’s most popular car portal that helps its users with car research, finance, insurance, used cars and any other aspect of car buying with the best possible deals through its exclusive tie-ups with car manufacturers, finance and insurance companies. GirnarSoft Automobiles Pvt. Ltd. owns CarDekho, a subsidiary of Girnar Software Pvt. Ltd. Girnar Software is Rajasthan’s leading IT company and operates other popular portals like PriceDekho.com, BikeDekho.com and more. CarDekho was awarded the Most Popular Website of 2011 and the Best Automotive Website of 2009 by MetrixLab, an online research agency.

Source :- GirnarSoft Moves to a New Office Location in Jaipur

CarDekho.com turns 4, comes out with a facelift

noreply@blogger.com (charukishnani) — Wed, 28 Mar 2012 07:48:00 +0000

CarDekho.com, the No. 1 auto portal in India has completed four successful years since its inception in 2008. On the occasion, the company has launched a new and refreshing User Interface. As CarDekho.com enters its fifth year, the website has forayed into various other gamut of service for car buyers and dealers like new car buying, car finance, car insurance, used cars, exchange, etc.

Refreshing Look and highly usable functionality

The stylish new homepage with its increased usability and new features gives an in-depth knowledge about all new/used cars and their details. Currently, a user on an average spends over 8 minutes on CarDekho. The desired information required to finalize a car is just a click away using the intuitive features of the site.

CarDekho fact-sheet:

Over 3.5 million users reach out to
Fastest auto portal to achieve 3 crore unique visitor mark earlier this Jan
India’s largest stock of used cars with nearly 30,000 listings of active sellers
Hundreds of used and new car dealers across the country use CarDekho services
Used car dealers enrolled at CarDekho have increased their sales by 20%
5000-6000 used cars listed in CarDekho’s section are sold every month
Over 15,000 new car on-road price quotes are requested everyday
CarDekho facilitates car loans in over 25 cities
Offers loan disbursal with a turnaround time of less than two days

CarDekho solution for Car Buyers

CarDekho.com is the first step in the ladder for every user while buying a car. According to Amit Jain, the CEO, “It has been a tremendous run in the last 4 years. We stand committed to make car buying even simpler and friendly with best deals available in the market. I am very excited to see the growth in the price quotes generated for new cars as well as the huge increase in both sellers and buyers in used car section at CarDekho. This clearly indicates how the trends are clearly shifting to online research for buying both used and new cars. Our new UI bundled with array of services for car buying will ensure end to end solutions for car buyers. We want to touch each and every car buyer in India and help them choose the most suitable car. “

CarDekho future growth strategy

The website has seen enormous growth over last 4 years and looks forward to continue the winning streak. Speaking on the future endeavors Rohit Dangayach, Director Sales said, “We are spreading our services of new and used car buying, car finance and insurance, pan-India. We are aggressively reaching out to all channels in the car sales industry and offering them what they need to scale up their businesses multi-fold. Our success lies in success of all our partners and we will become the most important source of leads for everyone in the industry.”

Reducing the gap between Car Buyers and Car Makers

Not just the dealers but Car Makers have also benefited in selling cars through our site. For some Auto Manufacturers, CarDekho team is helping them sell their cars pan-India. Anurag Jain, the COO said, “Car manufacturers and dealers will focus on online channels like CarDekho to increase their sales. Online portals will play a crucial role in their marketing strategies. The number of people researching cars on portals and the effect on their car buying decision has increased significantly. With the increase in internet penetration in India, this will only grow bigger. CarDekho hand holds the customers right from their research stage till the delivery of their desired car at their doorsteps, thus helping car manufacturers sell more cars pan-India”.

About CarDekho.com

CarDekho is India’s most popular car portal and helps its users with car research, finance, insurance and any other aspect of car buying with the best possible deals through its exclusive tie-ups with car manufacturers, finance and insurance companies. CarDekho is owned by GirnarSoft Automobiles Pvt. Ltd., a subsidiary of Girnar Software Pvt. Ltd. Girnar Software is Rajasthan’s leading IT company and operates other popular portals like PriceDekho.com, BikeDekho.com and more. CarDekho was awarded the most popular website of 2011, and best automotive website of 2009 by online research agency MetrixLab.

Source : CarDekho.com turns 4, comes out with a facelift

Search Engine Optimization Vs Social Media Optimization

noreply@blogger.com (Charu Kishnani) — Fri, 30 Oct 2009 18:41:00 +0000

Now a days, two of the bigger affairs for webmasters and bloggers are the Search Engine Optimization (SEO) and Social Media Optimization (SMO). The reason behind this is that they both have consequential impact on the amount of traffic a website or blog receives.

SEO has been a frequent activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple. The reason being optimization of small websites is a general lack of knowledge and the high price tag they have for most professional services which is not easily affordable by people. SEO also faces ignorance as well. This is because it is not easy to produce immediate results and real growth in search traffic takes time and demands patience.

There are a few things which are incredible :

1. Search engines send tons of free traffic to those with high rankings for popular search terms.
2. Traffic is targeted since the visitors have searched for what you have to offer.
3. With continued development of a site search engine traffic should increase with trust and new pages being added.
4. You have control over which search terms you are targeting.
5. Once established, a strong authority site can quickly achieve high rankings for brand new pages (example Wikipedia).

If we talk about Social media optimization, we can say that it came into being from the past few years with the expansion of social networking sites. If the comparison is to be made, the SEO is more successful then SMO and receives a bit more traffic. Although those who use social media effectively can consistently draw traffic with new content, even the best SMO experts experience large peaks and valleys in terms of traffic. But fortunately, the peaks will be very high.

One of the biggest differences between SEO and SMO is the networking aspect. SMO is heavily-reliant on networking and strong profiles, while SEO can be done without this.

Now lets take those aspects of SMO into consideration which makes it stand out in the crowd:

1. Anyone can do it.
2. Success can be accomplished from day one of a new website or blog. There’s no need to wait to become a trusted domain.
3. The highs in traffic can be very high.
4. It’s free.
5. You’ll make valuable contacts along the way.
6. A power profile will allow you to get traffic just about whenever you need it (with certain sites).
7. You can help others in the process (and they’re not necessarily your competition like with search engine rankings).
8. The traffic snowballs. Those who are successful draw large audiences. Large audiences can lead to more success with social media and increased visibility.
9. The structure of your website isn’t really important like it is with SEO.

Some Comparisons and Similarities of SEO and SMO:

Link Building:
SEO – Inpouring, penetrating links plays a vital role determining the ranking.
SMO – Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements:
SEO – Title tags, headers, image title, bold text and use of keywords influence search engine rankings to a greater extent.
SMO – Visual grabbers attention make a bigger impact as coding and tag have a bit of importance.

Titles:
SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings. Example : SEO friendly Title tag of a page about a model for cars in india can be like "Tata Manza in India - Tata Manza Price, Tata Manza Reviews"
SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readable:
SEO – By search engine spiders.
SMO – By human readers.

Content Plus:
SEO – Content alone will not produce high rankings. The structure of the site must also be sound.
SMO – While quality content is essential, visual presentation can also make a big difference.

Analysis:
SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO – Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:
SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

Success Breeds More Success:
SEO – Trusted domains will have a positive effect on all pages, including new pages.
SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.

Can SEO and SMO Co-Exist?

Although the title of this article is “SEO vs. SMO”, I really think that the two work together rather than separately. The best example for this is the link building. Pages and sites that are popular with major social media sites like Digg and del.icio.us will usually receive a lot of inbound links. Though those links are direct result of SMO but a significant impact could be seen on rankings of search engines as well.

The best way for new websites and blogs to develop a sense of sustainability is that they should be provided with quality inbound links. To promote the content, social media comes out to be the best medium as it is a way to make the content apparent for as many people as possible and draw inbound links.

New websites and blogs need to start getting quality inbound links in order to start getting search engine traffic. Why not use social media to promote this content, make it visible to as many people as possible, and draw inbound links?

I believe that SMO is the best way (at least it’s the best free method) for new websites and blogs to draw visitors. This early success with social media can have long-lasting effects on search engine rankings as well.

Similarities Between SEO and SMO

Link Ability :

What suggests that the ability of the website to get connected, linked with other websites in this heighten world of cyber is the linkability. It facilitates a reader to place the attractive content offered onto their websites without seeking the permission. Both the procedures of internet marketing refer to increasing the link ability of a website in order to popularize a website in its targeted marketplace.

Quality Content :

A natural consequence of the linkability factor that comes out is the content that is published online. It plays a vital role in drawing, fetching a large number of visitors on the website. Repeat visitors increase credibility of the website and thus, enhance its web value as well.

Pull Marketing :

A marketing strategy through which the customers request the product to be pulled is pull marketing. What works as a helping factor are the various advertising and promotional strategies so as to generate publicity to attract customers to gravitate towards a seller’s products portfolio. Both SMO and SEO encourage pull marketing to achieve long-term goals of an organization.

Thus we can say that both Search Engine Optimization and Social Media Optimization are unable to work in isolation and will loose their existence if they are not together as one acts as a helping hand for other.

Press Release Distribution

noreply@blogger.com (Charu Kishnani) — Mon, 28 Sep 2009 20:25:00 +0000

Press release are one of the most powerful publicity tools available today for all business owners. Press release submission is one of the greatest ways to promote your blog posts. A press release can be sent out in the form of a news or article and the cost for advertising done through a press release is often very low, if not completely free. There are so many websites which offer this service free of cost.

The press release that gets published on one of the media outlets will have your website link provided within it. Those who have reviewed your release and want more information will click through the link or check out the website.

1. BusinessWireIndia:

Business Wire India is the definitive platform for corporate news distribution and media monitoring for any company in India. They distribute news across India for leading Indian companies and indeed any company in the world interested in reaching this vibrant market. It disseminates your news instantaneously to media persons worldwide.

Press releases distributed through their system are immediately published in full text on the leading information systems in India (UNI wire service, IANS wire service, Yahoo! India, Rediff.com, HindustanTimes.com and many others), and are emailed and faxed to 4500-strong journalist community. In addition, the site offers press release archives that can be of great help in researching or for reference work.

Business Wire India is emerging as a strong player in the business space, especially where information distribution is concerned.

Why use Business Wire India:

Business Wire India is a newswire that allows communications professionals to broadcast corporate news to journalists and investors across India - and the world. It ensures that your news is disseminated instantaneously through key information systems and that your audiences always have up-to-date knowledge about your company.
When Business Wire India sends your press release out it appears immediately and unedited on UNI and IANS. It goes on leading news portals like Financialexpress.com, Businessworldindia.com, Rediff.com and IndiaInfo.com. If it is financial news, it appears directly on Bloomberg and investor sites such as iInvestor.com and myiris.com.

And all this for the incredibly low price of Rs 5,000!
Business Wire India also helps you track media reaction to your news announcement by monitoring over more than 700 newspapers, magazines and websites nationwide. And they can distribute your news in any market in the world through their partnership with global leader Business Wire.

2. IndiaPRWire:

India PR Wire is India's FREE Online Press Release Distribution Service to over 3000+ media contacts. India PR Wire is rapidly becoming the PR industry's chosen news distribution resource. India PRwire press release distribution service is your one stop solution for giving your press release that extra edge and making sure that it translates into real time business returns.

India PRwire PR distribution service has been specifically designed to make accessing and publishing press releases as simple as possible. India PRwire distribution service is completely free and open to anyone who wants to use press releases as an effective marketing tool or for any media professional (journalists, editors etc.) or researcher who wants to use their services to get what they want.

They are uniquely different from other websites offering similar press release (PR) distribution services as they operate on the principle that they will not spam any journalist or media house to get your press release noticed.

Why use India PR Wire?

Publishing and distributing your press release via. India PRwire ensures Instant listing on Google News and other news engines. It also increases the chances of your release being picked up by search engines such as Yahoo, Google, MSN etc.

And also the website provides two types of simple and user-friendly access options. A journalist can simply subscribe and receive a daily summary of all press releases published in the last 24 hours. Or he could choose to register and customize his subscription allowing him to specify the specific industry or sector from which he would like to get press alerts.

Now corporate houses, institutions, and individuals can reach out to the media and tell their story to the world by using the following services provided by India PRwire:

* FREE online listing of Press Releases and Photo Distribution
* Free distribution to News Engines and News Websites
* Tell your story to 3000+ media contacts that subscribe to IndiaPRwire.com PR Flash
* Maintain your own Press Room through India Prwire
* 27x7 customer support network

3. PressReleasePoint :

Press Release Point is a public relations agency specializing in press release writing and distribution. PressReleasePoint offers both free and paid distribution services.

PressReleasePoint.com is a free press release distribution website to connect PR professionals with journalist. Online marketers can generate media visibility and maximize online presence by distributing press release through PressReleasePoint. Both online marketers and PR firms can take advantage of free press release distribution service to reach potential customers or target readers through various news channels.

Why use PressReleasePoint:

News posted on PressReleasePoint.com can reach print media outlets, online media channels, blogs, Yahoo, Google News, Topix, Other online news aggregators and search engines. Search engine optimized press release will also help companies gain more online credibility and authenticity among search engines, which will eventually result in better page rank and more search traffic to the site.

PressReleasePoint generates traffic by directly promoting the web site among journalist, bloggers, PR persons, direct online customers, search marketing, news distribution partnership, news aggregators and search engines.

For little additional cost, PressReleasePoint.com will also post your news automatically on other popular free press release distribution web sites.

4. TheOpenPress :

The Open Press, Inc. is not just another free press release portal. They exact industry standards for press releases and do not allow unprofessional press releases to be submitted through their services. Their editors must approve all free press releases. They reject about 30% of free press releases submitted. If your release is lacking in content or reads like an advertisement, it will be rejected. They report quality news and will not accept anything less. All paid releases goes into their PRO PR section with its own RSS feed, bringing more credibility to your news.

Why use TheOpenPress:

Press releases submitted to Theopenpress by PR Firms do not require approval AND are also automatically submitted to our Professional Press Releases (Pro Prs) section, which also has its own RSS Feed. They will appear underneath the paid releases, but "above the fold" before the free releases. PR Firms can submit free press releases on behalf of their clients and can also add financial contributions to a press release to have it listed higher on the main front page and Pro Prs front page. The releases submitted by PR Firms can also contain special characters, images and html tags.

Because PR Firms get several perks, they do require an annual subscription fee of $500 for companies to obtain PR Firm status with The Open Press, Inc.

In addition, many website owners seeking content for their sites would love to have their organized sites syndicate such stories. If a website contains exceptional content, the more attractive it will be to its visitors. Furthermore, more and more websites are community websites because people love to have a place where they can belong and become a part of a community. Again, we ask for a small contribution of $10 to cover our bandwidth usage.

5. PRlog:

PRLog is a free online press release service. You can submit your press releases at no charge. All of their services are free.

On PRLog website inside a Press Release you will find the following:

* SEO Web page and PDF
* Clickable Links.
* Product image or any other picture.
* Company Logo.
* Formatting - Bold, italics, etc.
* Multiple categories & tags/keywords.

Why use PR log:

PR log website sends your press release to Google News and others. It provides Spam protection on your email and Search engine optimized dedicated webpage and PDF page. PRLog offers you to make Free account to manage all your press releases from one place. PRLog offers you various services like Preview before final submission, Same day release (typical), schedule upto 2 weeks in advance.

So, based on our observation we conclude that the IndiaPRwire press release distribution service is the best online free PR service in India. Its business and media friendly model enhances the potential of your press release by ensuring far greater visibility than any other web service. Believe it or not there are websites where one has difficulty in even finding the press release section. They on the other hand focus on keeping things simple.

Online Press Release

noreply@blogger.com (Charu Kishnani) — Thu, 10 Sep 2009 16:52:00 +0000

A press release is a communication held usually focused towards members of the press. When the press releases are disseminated through the World Wide Web it is known as online press release. Its purpose is to announce an important event that may have some news value.

The major importance of the online press release is that it helps to provide added publicity to a new or existing online business or website. Earlier it was used by PR practitioners to communicate news directly to journalists but with the advent of new online communication channels, it is used by public relations and marketing professionals alike.

Goals of press releases are increasing an organization’s visibility and credibility, announcing news and enhancing thought leadership. Along with these, it tries out to reach customers directly, create online content and more significantly improves search engine optimization (SEO). Small business owners are using it as a sales tool and reaching customers directly. With the help of online press releases, a website owner can inform the launching of a new website, important updates or promote new products or services.

It is used to have a website or online business recognized. It is one of the ways for many online visitors to be able to know that a certain website exists. They are not mere advertisement or marketing offer but has some added credibility. It is preferred by people because it contains useful information that they would like to know about an online business or a new product or service that just came around lately.

There are some tactics which are used for issuing online press releases. The primary one is using a good headline/subhead with keywords. Also these keywords should be used in the body of press release. The best tactic would be writing an interesting and newsworthy content. In the release using the links to other websites and SEO tactics would also be fruitful exercise. Few multimedia elements like photos, audio and videos along with social media release format would make an issue more presentable for online distribution.

The press releases are at times accosted with few challenges also. It is difficult to get a press release notice in an information-rich environment. Identifying and targeting the specific audience for their press releases are ardous tasks for the respondents. Its evaluation process also poses some challenges such as evidence of message distribution and exposure, along with evidence of audience receipt and behavior change.

In order to maximize the benefits of online press releases goal and target audience(s) in specific terms should be defined. Then an evaluation criterion needs to be understood as per the requirements of business. After that an extensive research on the target customers is a must. Knowing the needs of audience in terms of their areas of interest, reading stuff, writing styles, news or story likings etc is also important aspect of online press releases. After the release has been distributed, a proper track feedback needs to be measured.

Therefore these days major service providers has come up to help make press release a success.

Read More on Press Release Distribution >>

Internet Marketing

noreply@blogger.com (Charu Kishnani) — Wed, 09 Sep 2009 17:45:00 +0000

Now-a-days as soon as the new album releases, youngsters do not wait for it to hit the stands but they download it. This is what is known as Internet Marketing with which the products or services are marketed by blending it with the technical aspects of internet. It includes digital media, such as, the Internet, e-mail, and wireless media, and also the electronic customer relationship management (ECRM) systems.

The major benefits of Internet Marketing are that it lowers costs and has greater capabilities for the dissemination of information and media to a global audience. One of its unique qualities is that it provides instant response and elicits responses with its interactive nature. It is a one to one approach as the targeted user browses the Internet alone and therefore the messages reach him personally.

It provides such a medium that allows consumers to research about the products and services and makes purchase decisions at their own convenience. Therefore, businesses can have the advantage of appealing to specific interest groups, instead of reaching out on a broad scale. Segmentation of markets is done according to age group, gender, geography, and other general factors by the "On- and Off-line" marketers.

Also known as i-marketing, web marketing, online marketing, or eMarketing, it helps to manage an online customer data. With the help of it, some authors have collected data upward of 2,500 times on average per user per month.

Despite its advantages it has got some limitations too. It requires customers to use newer technologies rather than traditional media. At times low-speed Internet connections prove a major obstacle. If judged from the buyer's point of view, their inability to touch, smell, taste or "try on" tangible goods before making an online purchase is limiting. However, there are some industry standards for e-commerce vendor which reassures customers with the help of its liberal return policies as well as providing in-store pick-up services.

Knowing all the aspects of Internet Marketing, there are few steps to be followed so as to implement it. The foremost step would be to find a market to target before we build a business. This would be possible with the help of a keyword research tools like Wordtracker and Keyword Discovery so as to know what kind of things people are searching for on the Web —especially for the things that we can provide. With this we will be able to find an ideal customer for the business. Then the role of Internet marketing is that we let the customers know that with the help of our website they can easily find solutions to their problems. The process continues like this.

Retail-oriented industries including music, film, pharmaceuticals, banking has largely benefited from it. It is now overtaking radio marketing in terms of market share. It has been known that by 2008 Apple Inc.'s iTunes Store became the largest music vendor in the United States with the help of internet marketing. Its most common example is the online banking which has now become indispensible. Other areas in which it has helped are auctions, the adverting industry, mobile phones and also the electoral process.

Read more on Internet Marketing Strategy.

Top 15 Website Bloopers

noreply@blogger.com (Charu Kishnani) — Mon, 07 Sep 2009 19:09:00 +0000

When we talk about website bloopers, it's all about the silly mistakes and blunders while developing the website. There are a number of webmasters that follow the traditional recommended rules of developing the websites. The companies just put unnecessary stuff like various flash presentations, videos etc without considering the ease of users.

We here are just explaining some of the website bloopers. This will definitely help you to attract the traffic towards the website.

1. Home page is not attractive:
Yes, the foremost reason for not having a huge traffic to the website is the unattractiveness of the home page. A website can capture user's attention in few seconds if the home page is well managed. So it is desirable to design the home page with clarity taking care of the selection of colors, text etc. The content should not be very much complicated for the sake of users' understanding.

2. Increased load time:
The use of more flash animations, audios, videos etc increases the load time of the page hence of the website. The companies think that including flash animations,videos etc will attract more traffic but do not think about the loading time of the same. Because of that users get diverted to other websites. It doesn't mean that we should not include the flash animations, videos etc but the loading time should be taken care of.

3. Increased complexity:
The use of unwanted or wrong navigations increases the complexity of the website. It is advisable to use only those navigations which are required and direct the users to the desired page. Just try to use easy navigations for the web pages which are more important so that users will be able to read the content what you want them to read.
As for example, have a look at your horoscope at MyAstrologyHoroscope.com and see how easily you can navigate around the complete website.

4. Diverting users:
The use of unwanted links in wrong areas diverts the users away from the website. There are various companies that use various links within their websites and unintentionally divert the users away from the website. The links may be used but in the right area so that the users will not be diverted to other websites.

5. Broken links:
Many websites have broken links because of which the users experience problems and are not able to access those links properly. So the webmasters should keep track of all those links and they can do so by using a tool for Broken Link Finder Xenu.

6. No updation:
The content and information on the website should be regularly updated as and when required. Updated content and information attract more users towards the website. And it also helps in maintaining the long term relationships with the viewers. If the content is not updated regularly will lead to decrease in the number of users.
As for example, Find here all updated news about Cars in India.

7. Asking more information:
There are various websites that ask the users for their complete details which is not required. Most of the users are not interested in giving the complete information about themselves so they just leave the page or divert to other websites through various links provided. So, it is advisable here not to force the users to provide all the details. The users can be asked for few details and after establishing a good relationship with the customers or users you can ask users to provide their complete details.

8. Not using optimization techniques:
There are webmasters which do not incorporate optimization techniques. The users are less interested in visiting the websites which are not using the optimization techniques. Optimizing websites means making the websites more powerful and competent. So if a website uses search engine optimization(SEO) then it attracts more and more visitors to the website.

9. Spam links:
Spam link is the worst thing for a company or website to spoil its name. Many webmasters think that having various links to their websites will be beneficial for them but there is a great risk in loading the website with numerous links. There may be spam links within the links what websites incorporate and Google considers those websites as spam which have spam links. So try to incorporate the links only which are not spam.

10. Confusing website addresses:
There are a number of website URLs which confuse the users and users are unable to learn those addresses. The users get irritated using those confusing website addresses and it leaves a bad impression about the website on the users. So try to keep the website addresses simple, clear and easy so that the users will be able to access the websites easily.

11. Use of irregular fonts:
There are websites which use irregular fonts, bad combination of text and background colors, typical font style because of that the users face problems in reading and sometimes get irritated. And also the users leave the website and switch to other related websites.

12. Horizontal scrolling:
There are websites which have horizontal scrolling. The user has to scroll from left to right and vice-versa to read the whole content. The users face difficulty in doing so and even I have experienced that. I have visited so many websites which incorporate horizontal scrolling and I face difficulty in doing so. It is advisable to use vertical scrolling rather than horizontal scrolling.

13. FAQ is not FAQ:
Almost every website incorporates FAQ section which consists of frequently asked questions and their answers. But in some cases the frequently asked questions are not frequently asked exactly. There are few or in some cases all questions which are of no use.

14. Irrelevant Information:
Many websites incorporate information that is useless for the users. The information on the website may be because developers think that the information is useful for the users but it is really not. So the webmasters should consider the usefulness of the information and if the information is really useful then only it should be published on the website.

15. No printer friendly pages:
Sometimes the users experience problems in printing the web pages. This is because of not making the web pages printer friendly by the website developers. So it should be taken into consideration that the users will be able to print the web pages easily.

Read more about Landing Page Analysis.

SEO - Beat the Global Recession

noreply@blogger.com (Charu Kishnani) — Fri, 31 Jul 2009 13:41:00 +0000

Recession is one of the latest the thing being talked about these days. From east to weat , north to south, from America to India, recession has left its impact on each end every economy, industry in one or the other day. As the world economy has experienced a depressing backdrop, its time for people to stand where one can still hope profit from recession.

Search Engine Optimization comes out to be a latest means of solving all the queries of people and showing them a way to rise up in this shrinking economy. SEO promotes a base for individuals, entrepreneurs, as well as corporates to promote their products and services across the web by ensuring them rank on top of search engines. The SEO ensures people for the maximum support and to give profitable results to them despite of the fact that the economy is financial crises are escalating at every stage.

Amidst all this, the point to focus is the SEO company one might open doors for as their solution provider. The SEO definitely claims the genuiness and live upto the expectations of people which is must for the company.

The two factors that are most important are the long term endurance and the profitability that any company or individual will look forward to, and the SEO team can accurately rather specifically can do that and that too in the right way.

SEO done on persistent basis is definitely helpful to beat the competition and make a stand in crowd. One can gain more luminosity and acquaintance. In order to create a decent amount of awareness amongst people, increased prominence is very helpful. The website or blog is of no use otherwise as SEO plays a vital role.

One can immerse into more comfortable zone with the help of SEO and by lancinating the target market and adding glitters to the gold that is making most of advertising dollars.

Recession has bound advertisers to found different means of advertising be it online or offline to publicise the products and services for better autonomy. Might be these offsite marketing sources require some amount of investment to promote a brand which may not be viable for every person. It is at this point where one can think over to go for SEO services which might provide an opportunity to make all requirements meet with reasonable costs that are someway low than offsite marketing sources.

If one is still considering the options to beat the recession, the best way to come out of it is to hire a SEO professional which claims to give a feasible result and helps in improve ranking, performance and is also less time consuming. However, it is important that you do not risk your company's success with SEO services that are questionable. In order to avoid any risk one must also conduct a thorough suvey so as to know the correct situation and can keep an eye on unethical techniques.

So make your hiring decision today! Stance your SEO company, get relief from the economic backlash that might have or will affected your performance and look over to the neater side of the system - seo@girnarsoft.com - a solution provider for all your SEO needs.

Blogging As Internet Marketing Tool

noreply@blogger.com (Charu Kishnani) — Sat, 25 Jul 2009 12:00:00 +0000

Given are the 5 reasons for Blogging as an internet marketing tool which actually started in late 90s and these days is one of the most important part of advertising a brand, product, service :

1. These days there are several ways coming up in order to market a particular thing, product or service. The latest trend which is in for marketing is Blogging. Blogging is such an easy way that no special skills are required. Any tom, dick and harry who know how to read and type, handle a mouse easily can create their blog. Like a person has habit of writing poems, article in their diary, the same way they can write about their idea, experiences about any existing product or any new product. The blogger hope that the truth behind the scenes comes across in such a way that a user is easily influenced to go for the product at least once. A blog can easily be used to advertise something. All one needs is a computer and an internet connection.

2. At present scenerio, advertising hype saturates our lives and one generally tends to question the credibility of some promoters. However, blogging is authentic as it tends to be real. One cannot be fake while sharing their experiences whether good or bad. Reading blogs about any new product to use is like talking to people about their experience with the product. It leaves an impact on the new purchaser and creates a willingness to give product a try. Like as example, if one plans to buy a new mobile phone, say N97, if he reads good articles on required product he'll be more willingly get it.

3. Blogging does not cost a single penny. One can go to the places and set up a free blog such as bloggers.com or wordpress.com for instance. Most of the sites have their own blogs and gives customers and visitors the facility to leave comments, advice or suggestions on their blog. Any opportunity for free advertising is like glitters to the gold specially for new commencing ones. Needless to say, finding ways to monetize your blog pages can generate more income for your growing business.

4. Blogging is said to be a way of creating creditibility. When a reader visits a particular blog, they read the blog somewhat seriously as it increases their dependence on a particular product and helps in building an image of the product in their mind. Its is interesting for people to read that what are the new products in the market and the way they are promoted. Once the growth of the readership base come into being, people come in touch with you for information regarding advertising on your blog page, or ask that you join them as an affiliate, which would pay you for every referral generated from your blog. As for example, if someone plans to purchase a Honda City car and before he reads a good review on it, he's all set to purchase then.

5. Blogging also helps in building market for a particular product, thing or service. There are various ways to make your blog one of the best ways as internet marketing tools. One of the best way to reach your expanding market effectively is the e-mails. In this day and age of speed and quick internet access, logging in and downloading email is simply taking longer than clicking into a blog site that already has been bookmarked. It is best to send a short teaser email that will lead your reader to your blog than draw out a long email. Sending a teaser e-mail is definately less time consuming for prospective buyers.

If one is using e-mail to promote different subjects, link can also be included with the blog in your email signature. One can use subscription to give an opportunity to the users to to subscribe to your blog by offering some type of “freebie”. Some exclusive information can also be kept for only your subscribers to entice them to subscribe and give you their email address. But one thing that is to be kept into consideration that the e-mail has to be used responsibily as the last thing you want or need is a comment on your blog that you are a spammer.

In order to understand the readers, one can conduct a simple survey or poll for the readers which will enable them to participate in a better way and have a better understanding for advertising preferences. One can join a blogging network that share the same industry, interests and readership base as well. The more the bloggers, the better is the convenience for the company to create a good market value.

Use RSS feeds. RSS is the fastest growing technology on the internet today. In order to generate your blog awareness, must apply RSS feeds in your blog. Having a variety of feeds can add interest to your blog site.

How does Google define the content ?

noreply@blogger.com (Charu Kishnani) — Tue, 30 Jun 2009 19:59:00 +0000

We know that Google works as optimizer. Initially, it scans the results and present the results according to the priority. The domains with highest number of visitorship, excellent content and comments, makes it apex web page in terms of results. If two content are similar, then most likely Google will notify the one with better elements. This might be one of the reasons why always scraped data do not win on the Search Engines.

Unfortunately, this could be the most valid reason that why Google reveal the results with some misconceptions. There are some sites that steal the content from the original ones and Google starts giving the wrong results because it works on the concept of optimization. Consequently, It perceives the entire matter as authentic and wrongly, emphasize on the fake web domains. The user who is quite innocent doesn’t understand the major complexities of fake web domains and he blindfoldidly, starts visiting these websites.

However, the scraping has fight for its survival because Google may come to know about these fringe activities from other sites and can take strict action against these websites who are involved in breaking the ethics of cyber world.

So, if you want to implant your website on top pages then you must consider the importance of pouring fresh content in it. This will make your web dome special and most transparent of all. Your website will always be accredited genuine by the users.

Simultaneously, this is the complete process by which Google scan its results:-

- From

pings.
repeated crawling.
sitemaps.
other links pointing to the site.

This will force user to go through your website and it is assured that these pages will be approached daily. Google will always choose the web domain as the rarest of all because transparency holds certain value in the web world.

And it has always been said that adding dates to the URL is not necessarily telling Google that the content is fresh. And we webmasters don’t really need to do it, rather focus on the content upgradation, although adding dates on the webpage/URL is a nice usability tip !

Getting started with an outstanding mobile website!

noreply@blogger.com (Charu Kishnani) — Sat, 27 Jun 2009 11:29:00 +0000

There had been an interesting rise in the number of users accessing their mobile phones to browse a website. This is infact going to be an increasing phenonmena in 2009 because if you go by statistics, the shipments for smart phones are set to grow by 29% around the globe, not to forget that there had been a sharp downfall of 9.1% in mobile handset market. And if you think it happens in developed nations only, then you may be perhaps taken by surprise to know that a web-enabled mobile phone is more saleable in the so-called developing nations thus making it attractive market for companies. And in such scenario, the experience of mobile web users should also be given attention and importance as it would affect the busines directly. Moreover, now a user will share his/her experience in real n virtual world as well.

Like if a teenager finds a certain website not so appealing and friendly on her phone, a client is lost for the site and she would share her frustation with her pals straight away online. Guess even worse, she can express her irritation by showing that site to her friends on her iPhone also. Hence the credibility for brand increases( or decreases) as per functioning of your websites.

And with that some points comes to mind,like:

• What is the impact of mobile users on your business?
• Who are the users of mobile web ?
• How can you bring out a mobile-specific website that works wonder?

If you do not have a technical bent then you can look for the ways you can develop a mobile strategy and if you are technical expert then you find these solutions as a solid base for moblie development.

Browsing a website on a mobile device generally reduces the conversion rate, mainly because of usability issues:

• In a mobile device, navigating the web pages is quite tedious as the users are confronted with a small screen and some touch screen controls.
• Web pages designed for traditional desk-bound users are often too bloated for our limited cellular network, resulting in laborious / terminally long page load times.

A user may not wish to buy something online while browsing your site on his mobile phone though there are chances that he may come back with desktop/laptop browser to complete his transaction if he find initial information interesting and captivating.
For instance, Paul may visit your website over his airtel to check out the price of a sweat shirt, because he is looking forward to get a fair deal,though he may be standing near a sports apparel store. In such scenario if the desired webpage takes too much time in downloading then you have a potential buyer as well as his future visits will also become doubtful.

Top Design Tips for Mobile Sites

Users want a familiar experience, so take your design cues from the navigation styles on mobile handsets and not from the conventional web experience. On a mobile device, users feel more familiar with drilling down through menus to access the content, rather than just having navigation and content on the same page, which will definitely make it crowded and messy. This way a more attractive and user-friendly mobile website can be made.

We find a good range of mobile phones screen resolutions - maintaining design as minimal and linear as far as possible to optimise the experience for all, whilst maintaining page load times really low. Keep in mind that users don’t have to jump around the page. Many devices still only have up or down functionality and non-linear design will make the user experience a nightmare, resulting in low conversion rates and poor ROI.

Make the most of your real estate by avoiding large pictures or logos. Page real estate is so valuable on a mobile site due to constraints in screen resolution and the need for large, clear buttons and boxes: images will add little value to most pages.

Always warn the user before you transfer them from mobile to traditional website. Don’t link to the full site from your mobile homepage: all content important enough to be linked to from here deserves to be redesigned for mobile.

Conclusions

Understand your mobile users even though you cannot visualise a mobile-specific web presence for your brand as for now. Because the world of mobile web users is going to grow fast.

There should be difference in the traditional website and the mobile site of your company, keeping in mind the core users of both. Mobile users will judge your site by the way of their simple and immediate goals and how rapidly they are met, and they will judge your site in the mean course. Also if you fail to live upto the users' expectation, there is much possibility of brand failure and that too publicised in the world of web.

Right now, only a few mobile websites are offering flawless services. Thus,having a good knowledge of users and their goals will not only give the edge over others, but will also ensure a strong customer base.

Email Alerts - Website's Search Engine Rankings

noreply@blogger.com (Charu Kishnani) — Fri, 12 Jun 2009 12:27:00 +0000

In case your web pages do not appear on the first page of Google, your presence becomes quite less on the Internet as most visitors are lazy enough to scroll down the front pages.

“ExactFactor” will help you quickly enhance your site's ranking in all major search engines. The immediate benefit is an increase in quality traffic that leads to higher sales. Its efficient search engine optimization techniques and systems ensure you will get the best personal ranking performances for your site and keywords, while taking into account all aspects of search engine methodology.

Although there are so many good websites indicating how to enhance your search rankings, now you can easily monitor your website's rankings via email alerts with Exact Factor tool. You simply have to provide the address of your website and the search keywords that you are looking to rank for - “Exact factor” will send an email alert when pages from your site hit the front page of Google, Yahoo or Windows Live Search.

Not only this, you can track your competing website and know if they ever manages to upbeat your search engine ranking position. The service is free with a limit of 50 keywords per site. It allows you to choose the default google.com for analyzing search engine rankings or select country related domains as google.co.in for local search.

How important is my search engine ranking?

Search engines are a great marketing tool. Nearly 80% of traffic to the average site comes from search engines. About 30 million visitors enter queries in Google.com per day. Anyone arriving at your site through a search engine is looks for a particular product or service and thus is a potential client. There are three major players in the search engine market: Google, Yahoo and Microsoft Live. with unique site positioning algorithm that analyzes and sorts the results by specific order.

If someone types a specific query in the search engine and your site appears in the results for that query, there is much greater probability that he will click on your site. Most searchers don’t browse after the third page. Recent research has shown that most of users, if they click, will click on one of the first seven listings in a search engine.

For instance, if someone searching for "Fiat Grande Punto" car details and you find your auto portal on top listings in search engine, there is greater probability that your site will get good click giving good traffic to your website.

As a site owner, your target is to get into the top 30 results for specific queries. The higher is the position in the search engine result pages, higher is the traffic. You may have invested in professional and beautifully designed site, but if it is not ranked high on search engines, potential clients are lost to competitors having a higher ranking.

Google Page Speed - Improve Website Performance

noreply@blogger.com (Charu Kishnani) — Fri, 05 Jun 2009 08:43:00 +0000

Google has recently released a Firefox add-on called “Page Speed”. Upon integrating with another addition known as “Firebug”, it helps web developers make their page faster. As per Google "Page Speed is a tool we’ve been using internally to improve the performance of our web pages,”

Page Speed is a combination of Firefox Add-on integrated with Firebug which we’ve been using internally to improve the performance of our web pages. When Page Speed is run , one gets immediate suggestions on how one can change web pages to improve their speed. For instance, Page Speed automatically optimizes images for you, giving a compressed image that you can use immediately on the web site. It also deals with issues such as JavaScript and CSS loaded by your page that wasn’t actually used to display the page, which reduces time the users spend waiting for the page to download and display.

In order to make use of it, after installing Page speed and restarted Firefox, expand Firebug and switch to the Page Speed tool tab. Move to your page, then click the “Analyze Performance” button. Soon you will get a handy list of things you did right, and things Google thinks you did wrong.

The latter can be expanded so you can read up on the help provided in regards to issues like “Leverage browser caching”, “Remove unused CSS”, “Combine external JavaScript” and so on also, you can click on the entry to be taken to a longer explanation.

Several tests are performed by Page speed on a site's web server configuration and front-end code. These tests are primarily based on a set of best practices known to foster the web page performance.

Helpful suggestions on how to improve performance and set of scores for each page, are the information webmasters get, when they run Page speed.

Advantages of using Page Speed :

* It makes your site load faster.
* It keeps Internet users engaged with your site.
* It reduces your bandwidth and hosting costs.
* It improves the web! "

Alternative to Yahoo's YSlow, but there are some differences beyond the fact that it is Open Source which will hopefully allow a community to grow :). Infact, Steve Souders, one who developed the first version of YSlow at Yahoo is now working with Google. Don’t know if he is been involved in this project but he has got a wealth of experience in website speed optimization, so hopefully they picked his brain a bit when designing Google Page Speed.

Find more on How to use Google Page Speed and Download Page Speed.