globalEDGE Online Course Modules Podcast - exporting

The World is Open for Business

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the first chapter of the book A Basic Guide to Exporting. In this module, we will cover: Why you should sell globally; agencies that specialize in helping small to medium-sized businesses export successfully; old assumptions about exporting that may not be accurate; and how to transform yourself and your business through exporting. A case study on the company Domes International is also included.

Developing An Export Strategy

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the second chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to assess if and when your company is ready to export; how exporting will affect your company; questions to ask before exporting; and how to create an export plan. A case study on the company Mykytyn Enterprises Incorporated is also included.

Developing a Marketing Plan

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the third chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to formulate a marketing strategy; researching foreign markets; researching the market through government agencies; researching the market through development agencies; and researching the market by region. A case study on the company Vellus Products is also included.

Export Advice

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the fourth chapter of the book A Basic Guide to Exporting. In this module, we will cover the following topics: U.S. Commercial Service assistance; other government agency assistance; and assistance from chambers of commerce.

Methods and Channels

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the fifth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Finding the best approach to exporting your company; different techniques when exporting; separating international from domestic business; finding overseas partners, agents and distributors. A case study on the business LightStream Technologies is also included.

Finding Qualified Buyers

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the sixth chapter of the book A Basic Guide to Exporting. In this module, we will cover: U.S. Commercial Service programs to help you find buyers; Department of Commerce agencies to assist you with your exporting needs; state and local government assistance. A case study on the business SCIFIT Systems Incorporated is also included.

Using Technology Licensing and Joint Ventures

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the seventh chapter of the book A Basic Guide to Exporting. In this module, we will cover: Methods of obtaining foreign trade income; advantages and disadvantages of technology licensing and joint ventures. A case study on the company Spancrete Machinery Corporation is also included.

Preparing Your Product for Export

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the eighth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Adapting your product to meet government regulations, country conditions, or preferences; modifying your product, labeling and packaging. A case study on the company Falcon Waterfree Technologies is also included.

Exporting Services

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the ninth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Role of the service sector in the U.S. and in world economies; places where services exporters can find assistance. A case study on the company Two Men and a Truck is also included.

International Legal Considerations

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the tenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Regulations you must follow to comply with U.S. law; programs and tax procedures opening new markets and financial benefits; intellectual property considerations. A case study on the company Tierra Dynamics is also included.

Going Online: E-Exporting Tools for Small Businesses

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the eleventh chapter of the book A Basic Guide to Exporting. In this module, we will cover: E-commerce defined; your company's readiness to export on-line; steps to going online. A case study on the company Evertek Computer Corporation is also included.

Shipping Your Product

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the twelfth chapter of the book A Basic Guide to Exporting. In this module, we will cover: How international freight forwarders can help you; how your product should be packaged and labeled; what documentation and insurance you may need; international shipping companies and offered services. A case study on the company Certified Worldwide LLC is also included.

Pricing, Quotations, and Terms

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the thirteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Determining the best price for your product internationally; handling requests for quotations and the pro forma invoice; defining the terms of sale. A case study on the company Home Instead Senior Care is also included.

Methods of Payment

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the fourteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Different ways to receive payment when selling internationally; selection of payment method; currency issues and payment problems. A case study on the company Lulu's Dessert is also included.

Financing Export Transactions

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the fifteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Factors to consider in making financial decisions; private sources of financing; government sources of financing. A case study on the company JQ American is also included.

Business Travel Abroad

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the sixteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Necessary international documents and travel tips; cultural factors to take into account. A case study on the company Candy Bouquet International is also included.

Selling Overseas and After-Sales Service

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

This module was created in cooperation with the U.S. Commercial Service and is the seventeenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: establishing a policy to deal with international inquiries; researching an international company before conducting business; building and maintaining a working relationship with an overseas customer; and reviewing options for service delivery to foreign buyers.

BONUS MODULE: Analyzing a Company's Ability to Export

feedback@globaledge.msu.edu (globalEDGE) — Tue, 10 Apr 2012 15:32:00 -0400

The Analyzing a Company's Ability to Export introduces one to the following concepts: how the CORE software helps to understand a company's ability to export; competitive capability in the domestic market; how to ensure defensive competitiveness; how motivation can influence a company's ability to export; how important the commitment of top management in a company can be for the firm's ability to export; how organizational readiness is important to a company's ability to export; and how product readiness can influence a firm’s ability to export. Also included is a case study on Advanced Biomedical Devices, Inc.'s readiness to export.