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Field Survey Summary

2012-05-28

Field Survey Summary

Survery Respondent	Design-specialized company(35 samples), design application company(35 samples), design-related government or public institution(10 samples), design-related experts or professors(20 samples) by countries in 23 countries
Survey Countries	23 major countries Europe(12 countries), America(3 countries), Oceania(2 countries), Asia(6 countries)
Survey Sample	1,200 sample (100 samples of each country) - Design-specialized company(35 samples), design application company(35 samples),design-related government or public institution(10 samples), design-related experts or professors(20 samples) by countries
Survey Method	Online survey through a global reseach firm
Survey Index	Design industry, design policy, design education, design infrastructure
Survey Period	January 2nd, 2012 - February 2012

Next Phase

Plan to announce the results of National Design Competitiveness of major countries at the end of May, 2012 (expected).
(Final analysis report, statistics and data will be provided both on and off-line media)

Expected Effectiveness

Through the NDC Model, the economic effects of design could be identified and systematically manage and improve the each nation’s design competitiveness. Also, This NDC Model can contribute policy implications and guidelines for the development of design industry into developing countries in need of insight for design industry.

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Develop the NDC Model

2012-05-27

Develop the NDC Model

This model can measure the relative contributitiveness of each score of 21 indexes and each nation’s design competitiveness score.
With this statistical model, each nation’s score and design-related strengths and weaknesses are deducted.

�� Model 1 : NDC Diagnosis Model

�� Model 2 : Bayesian Truncated Multivariate Regression Model

�� Response variable(y )
- response variable measure about national design competitiveness

�� Explanatory variable(D)
- the score of dimensions and aspects by Model 1
- estimate dimensions by latest variable, not measure a raw data of dimensions

�� Weights of Each Dimension

�� Weights of 21 Indicators

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Pilot Study

2012-05-27

Pilot Study

Survery Respondent	4 dimensions / 43 indicators
Survey Countries	12 major countries (Australia, Canada, India, Singapore, UK, USA, Russia, France, Spain, Italy, Japan and China)
Survey Sample	1,200 sample (100 samples of each country) - Design specialized company(35 samples), design application company(35 samples), design-related government or public institution(10 samples), design-related experts or professors(20 samples) by countries
Survey Method	Online survey, desk reseach
Statistical Method	Structural equation model, factor analysis, reliability check etc.

Results of Pilot Study

4 dimensions can be classified finally.
All indicators are highly correlated with each other. This means this model has a high degree of the construct validity and internal reliability consistency between them.
Original 43 indexes are compressed into 21 items.

(A) Design Industry

(B) Design Policy/
Legal System

(C) Deisgn Education

(D) Design
Infrastructure

A2. Design R&D Expenditures
A4. Design Applicability
A5. Employment in the Design Industry Sector
A6. Level of Designer Capabilities
A13. Level Improvements of Design Internationalization

B1. Level of Gov’nmt’s Design Promotion
B5. Impliementation Level of Policies&Programs
B8. Contributions in the Development and Promotion of Design Industry
B9. Improvement rate of the Level of Design Knowledge/Technology Management
B10. Contributions in the Improvement of Education and Living Standards

C1. Qunatity of Design Education
C2. Level of Design Education
C3. Accomplishment in Manpower Training and research
C4. Field Cystinuzed Design Education
C5. Design Education and Reseach Internationallization

D1. Design-related Facilities
D7. Quality of Design Requirements
D9. Design Attiture
D10. Use of Design related Facilities, Contents and Events
D12. Design-related Consumptions Volume

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Develop the National Design Competitiveness Model

2012-05-26

Develop the National Design Competitiveness Model

43 Indicators of 4 Industry Dimensions

Consider ovrall design-related inputs, outputs, outcomes of 4 dimensions about design industry, design
policy/legal system, design education, design infrastructure and deduct 43 indicators.

	(A) Design Industry	(B) Design Policy/Legal System	(C) Deisgn Education	(D) Design Infrastructure
Input	1. Scale of Firms Design Investment 2. Design R&D Expenditures 3. Number of the Design Firms 4. Design Applicability 5. Employment in the Design Industry Sector 6. Level of Designer Capabilities 7. Environment related to Improving Designer Capabilities	1. Level of Gov’nmt’s Design Promotion 2. Govnmt Design Budgets 3. Level of Deisgn-related Laws/Policies 4. National Design Promotion &Support Organizations	1. Qunatity of Design Education 2. Level of Design Education	1. Design-related Facilities 2. Major Design Information Source 3. Number of major Design Competitions, Design Events 4. Company Sophistication 5. Market Size 6. Capacity or innovation 7. Quality of Design Requirements 8. Design-related consumption 9. Design Attiture
Output	8. Total Turnover of Design Industry 9. ROI (Return of Investment) 10. Value of Design assets 11. Design Added Values	5. Impliementation Level of Policies&Programs 6. Number of the Design, Patent and Trademarks 7. Level of Quality in National Design	3. Accomplishment in Manpower Training and research	10. Use of Design related Facilities, Contents and Events
Outcomes	12. Improvement of Design Industrial Structure 13. Level Improvements of Design Internationalization 14. Level of Designer's Satisfaction	8. Contributions in the Development and Promotion of Design Industry 9. Improvement rate of the Level of Design Knowledge/Technology Management 10. Contributions in the Improvement of Education and Living Standards 11. Overall Satisfaction in Design Policies and Legal System	4. Field Cystinuzed Design Education 5. Design Education and Reseach Internationallization	11. Satisfaction Level of Design Related Facilities, Contents 12. Design-related Consumptions Volume 13. Satisfaction with National Design

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Process

2012-05-26

Process

Step 1. Diagnose Index for Developing a Basic Model

Deduct the design assessment index from four main design sectors to develop a national design assessment model, and the indexes composed of industrial sector, public sector, educational sector, and the aspect of infrastructure.

Step 2. The Delphi Survey

Conduct the Delphi survey to evaluate the assurance of 43 indexes by professionals (designers, scalars, and directors of design field) of 12 countries.
Different weightings will be applied for the final model, based on the statistical significance among items
and importance of each item from the Delphi survey.

Step 3. Pilot Study

Conduct the pilot study to evaluate the assurance of 43 indexs and the model in 12 countries.
(Australia, Canada, India, Singapore, UK, USA, Russia, France, Spain, Italy, Japan and China)

Step 4. Develop NDC Model

Deduct the final 21 indicators from the design-decided dimensions of four sectors and develop the final National Design Competitiveness Model, regarding the method of giving weights on items that have low
significance and importance from the Pilot Study and replacing missing values.

Step 5. Field Survey

Conduct an online survey of four types of respondents (design-specialized companies, design application companies, design-related government & public organizations, promotion institutions, and design professionals and professors) from 23 countries.

Step 6. Accomplish Diagnosing Design-based Competitiveness of Each Country

Finally diagnose the design competitiveness and strenghts/weaknesses of each country (23 nantions) based on the final 21 indexes of 4 dimensions.

AhnLab Pangyo Office_Steven Leach & Associates

2012-05-24

Reporter : Hana PARK Country : Korea

‘Where communication in life is realized’
AhnLab Pangyo Office _ Steven Leach & Associates

��Just as a doctor goes beyond treating the sick body and heals the mind also through mutual communication, AhnLab intends to do more than cure computer viruses and become a therapist who communicates emotionally with users.��

This is the concept pursued by AhnLab. The design for AhnLab's Pangyo office was focused on making the building's structure practical, allowing it to be used in various ways and win everyone's heart. In particular, to help employees get away from their monotonous work in front of computers for a while and enjoy the ambience, the stairs were broadened and spaces for communication and rest were provided in various corners. This idea comes from Chairman Charles Ahn, and it aims at breaking away from the authoritarian attitude with quick thinking and open minds and communicating within the space. Therefore, spacious passages were made for employees to walk along leisurely, and meeting rooms where they can chat and share ideas were placed here and there.

�� Steven Leach + Associates Seoul
Jonathan Kim Managing Director

The Steven Leach Group was founded by Steven J. Leach, Jr. in Hong Kong in 1972 to professionally build the world's leading offices mainly in the fields of banking, insurance and IT. The company gradually expanded to Singapore in 1974, Manila in 1975 and all over Asia by the late 1980s. In the 1990s, it enlarged its scope of design to hospitals, restaurants, stores, etc. The company also opened its first Eastern European office in Bucharest in 1998, followed by one in Sofia in 2003 and Belgrade in 2004. Over the last 33 years, the Steven Leach Group built offices stretching over 8,264,000�� in more than 1,500 projects, and it is one of the Asian companies with the richest experience in office space projects.

With over 250 staff from nine countries, the company incorporates various cultures, backgrounds and histories. This enables it to integrate global-level expertise and local information and continue to provide professional services in Asia and Eastern Europe. Moreover, it makes continued efforts to deliver specific information to its numerous clients with global prestige in outstanding ways to provide them with the most innovative and effective solutions.

Steven Leach + Associates Seoul
The company's Seoul office was established in 2002. Since then, it has conducted key projects for such clients as Citibank, Goldman Sachs, Pfizer, Intel and GIC, and is solidifying its position as the most international design firm in Korea.

The design of the stairs, inspired by the Spanish Steps in the film "Roman Holiday," is highly impressive. The Spanish Plaza that appears in the movie is renowned as one of the world's key tourist attractions and most beautiful meeting spots. The wide stairs built in solid wood give a feeling of relaxation and invite people to sit around and chat in a leisurely atmosphere. For this reason, I think that the stairs may be the most desirable space in AhnLab, which stresses the importance of communication among its workers. Notably, by adding to the width and reducing the height of the stairs, AhnLab demonstrates its careful consideration for people who visit the building so that they can enjoy an easy and comfortable mood.

Also, compared to the lobbies in the buildings of most large companies, which are large, high-ceilinged and majestic, this space presents a more open and friendly image. Rather than creating a dreary feeling by moving up the ceiling, the company lowered it as much as possible to help people listen attentively to others, and at the same time, expanded the breadth to make the space function effectively. This is AhnLab's unique and differentiated strategy, developed based on the thought that only conversation and communication can stimulate good ideas and creative thinking. In addition, there are corners for various seminars and performances in the lobby, intended to help promote open ways of thinking. This design is called 'green shaft,' which means a stair case built to allow sunlight to come in, where people can speak freely with one another.

Tables and chairs are placed in numerous corners of the second floor lobby, too. Spaces for communication were designed within the larger space of the cafeteria to provide cosy relaxation. The ceiling made of hardwood and soft lighting create a superb visual effect. Carpets drawn on the floor turn these corners where people can chat in twos and threes naturally into rest spaces. Colorful interior features like these add wit to the building space and enhances its role as a café rather than a company.

There are also open lounges and spaces separated by glass walls. They can be freely selected according to themes and circumstances, and lead to a different kind of harmony. The rooms separated by glass walls are meeting rooms. The hallway passing between the meeting rooms is zigzag-shaped and reminds one of a sensuous road. The lighting on the ceiling gives a rhythmical sense to the hallway, making those who pass along the way feel as if they are walking on a mountain path.

You find long corridors wherever you go at AhnLab. Round patterns on the carpet are extended and add fun to walking. The passages are roomy enough to let you enjoy talking to people you encounter. You can find vending machines at the end of the hallways, and a game of darts is available to help you savor a moment of amusement. In addition, each office has a rest area with a massage chair to help employees to loosen up a bit.

It is apparent that there are more conference rooms and meeting rooms at AhnLab. This is an attempt to constantly open minds as well as listen to and share opinions through horizontal conversations. There's no door or separate passage to Chairman Ahn's room; this is also the result of an open mind, and it enables him to look easily out of his room, meet the eyes of his staff freely and communicate. This is also the way that Chairman Ahn pursues.

The first basement level consists of a conference room, fitness center and staff cafeteria. The cafeteria gives off a pleasant mood with its brick walls and has nice eye-catching design chairs and tables. Occasional colors that highlight the overall white tone create a bright and refreshing atmosphere. The fitness center, made up of fitness equipment purchased based on the result of a staff survey, is highly practical. The conference room displays tidy and elegant interior design developed to make it look roomy and comfortable. Likewise, from the B1 level to the 10th floor, AhnLab was built to eliminate unnecessary details and seek conversation, communication and open minds, reflecting the chairman's unique style.

AhnLab_Steven Leach & Associates
Design_Steven Leach & Associates/ Jonathan Kim
Design Team_Steven Leach & Associates/ Yong-seon Choi, Sang-do Kim, Hyeon-sik Choi, Yeong-jun Park
Construction_Dawon ID&C
Location_673 Sampyeong-dong, Bundang-gu, Seongnam-si, Gyeonggi-do
Area_2,443��
Flooring_Wood flooring, white epoxy
Walls_Armor coat
Ceiling_Korean Paulowinia, lacquer paint
Homepage_Steven Leach & Associates, www.slakorea.com
AhnLab, www.ahnlab.com

Barcelo Raval Hotel: A New Landmark in Raval

2012-05-23

Reporter : Hye-young Yoo Country : Spain

Barcelo Raval Hotel, Barcelona
For the last several years, Barcelona has been rising as one the most popular destinations for tourists and holidaymakers not only in Europe but throughout the world. New hotels and restaurants keep emerging in the center of the city, and in particular, numerous design hotels each with unique ideas have opened up. Recently, an extraordinary-looking architecture has sprung up in the middle of Barcelona. The city is filled with old buildings, and with architectures built between the late 19th century and the early 20th century being protected under the urban protection law, it is almost impossible to construct a new building here. Barcelo Raval Hotel, which was built recently, is thus drawing a lot of attention.
Raval is a peculiar district. It is notorious for being the most dangerous part of Barcelona and its population is made up of various different ethnic groups. For this reason, it is also known as a cosmopolitan, multiethnic and multicultural district of the city. A wind of change started to blow over a decade ago when the Barcelona Museum of Contemporary Art (MACBA) was built in Raval, and now it is attracting tourists with bars and clubs frequented by the youth and restaurants run by people with diverse ethnic backgrounds. Raval's special appeal comes from its unique cultural energy hardly found elsewhere in Barcelona. It is remarkable that a design hotel has opened in this area. Its lobby and restaurant glamorously adorned with European luxury brand goods and wide open view that spans almost 360 degrees make the hotel one of the best places to enjoy the city's scenery. Here is Barcelo Raval Hotel, a new landmark in Raval.

The lobby with magnificent lighting stretched down from the ceiling shows a great balance of splendid modern and baroque-style decorations.

The sofa and wall in purple fabric are intense enough to catch people's attention. It's a modern classic design.

The famous Moooi horse lighting welcomes guests at the lobby reception.

The restaurant is filled with modern and typical black-and-white design. The gorgeous but transparent space is quite fascinating.

The low lampstands in the lounge mix superbly with the mood in the cocktail bar.

The bedroom with an open view of Barcelona is a great place where you can enjoy warm, natural sunlight even without going outside. If you get a room like this, you'll be able to enjoy the sights while staying in your room.

TAnother guest room with a different air: the classic design is very imposing.

The bar where you can have a glass of cocktail gives off quite a different air from the rest of the hotel. It feels more relaxed and minimal.

A view of the hotel entrance: a striking tree groomed in an interesting shape greets the guests.

A view of the hotel

When the tall hotel was first constructed in the district with no large major buildings, it was a subject of both high anticipation and unending criticism. However, it has turned into an elegant architecture without disrupting the surrounding scenery, and is thus becoming greatly popular. It has also created a firm foothold for Raval's rebirth as a tourist destination. At night, lights emanating from its guest rooms and the entire building are especially beautiful.

Milan Exhibition by Leading Czech Designer Jiri Pelcl

2012-05-21

Reporter : Hyo-sook Yoo Country : Czech Republic

An exhibition by Jiri Pelcl, a Czech designer and professor at the Academy of Art, Architecture and Design in Prague, is being held at the Czech Center in Milan, Italy through May 11. (Czech Center is an institution that promotes Czech culture, arts and tourist information and is located in various major cities around the world.)

Although the Milan Design Week ended last weekend, Pelcl's solo exhibition that opened under joint organization of the Milan Design Week and Czech Center will be continued until mid-May as an exception.

Pelcl has focused on glass design that shows a strong influence of post-modernism from the period between 1970-1990 and also won a great reputation in the field of furniture and interior design. Notably, he did the interior design of Prague Castle for President Vaclav Havel, and he also designed Czech embassies in numerous countries including one in Rome. He has produced many design works through the design studio bearing his own name and has been engaged in publication and lectures on design theory in the Czech Republic and other countries.

Atelier Pelcl

Tipos Latinos 2012

2012-05-16

Reporter : Hyun-mi Choi Country : Brazil

Tipos Latinos 2012 (Bienal de Tipografia Latino-Americana)
The 5th Tipos Latinos (the Biennial of Latin American Typography) took place recently. Since it was inaugurated in 2004, Tipos Latinos has been held once every two years around this time of the year, and this year, the event is being held for the fifth time. Thirteen Latin American countries -- Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, Guatemala, Mexico, Paraguay, Peru, Uruguay and Venezuela -- participated in the event where about 400 works were submitted and 76 prize winners were selected in six categories including text, title, experiment and design. Among the prize winning works, 30 were by participants from Argentina, which showed active participation; 10 each from Chile and Mexico; and eight from Brazil. A touring exhibition of the prize winning works will be held in major cities of these countries along with lectures and workshops.

Venezuelan poster / Mexican poster

Careful consideration by members of the jury from various countries

Exhibition and lecture in Caracas, Venezuela

Exhibition and lecture in Rio de Janeiro, Brazil

Typography inspired from joints by Thales Aquino, born in Rio de Janeiro, Brazil and now living in Mexico

Typography by Ignacio Huizar, Mexico

Typography by Eduilson Wessler Coan, Curitiba, Brazil

Typography by Laura Varsky, Argentina

Typography by Ringo Romei and Mariano Núñez, Argentina

Typography by Fernando Mello, Sao Paulo, Brazil

Typography by Luciano Cardinali, OZ Design, Brazil

- This typography was created for the renewal of Penaly BI, a sports brand, and the font is named "Ginga." Ginga is an expression for certain Samba movements and the impressive footwork of Brazilian soccer players, and it means "something distinctively Brazilian", which can hardly be explained in a few words. This typography also won a prize at the IF Communication Design Awards.

www.tiposlatinos.com/2012/

red dot design ranking for design concepts

2012-05-09

red dot design ranking for design concepts

Essen (Germany) / Singapore - The red dot institute releases for the first time the red dot design ranking for design concepts. Compiling the most recent five years of "red dot award: design concept" achievements, this is an index of the top 15 ranked companies, design studios and universities by region, and is the most current index of an organisation's design prowess.

Professor Dr. Peter Zec, red dot initiator and president, explains: "This ranking tracks and measures the success of an enterprise in producing exciting new design concepts over a period of time. It is a good reflection of real sustainable design innovation capability of an organisation. It gives these companies and institutions the recognition that they deserve and encouragement toward their continued investment in design".

Topping the chart in the ranking's first release is Emami Design in the category of design studio and ZTE Corporation in the company ranking. ENSCI - Les Ateliers from France and National Taiwan University of Science and Technology each led the rankings in their respective regions of Americas & Europe and Asia Pacific.

Since its inauguration in 2005, the "red dot award: design concept" has received submissions of concepts and prototypes from companies, design studios and designers from over 60 countries. The competition presents three classes of awards, namely the "red dot", "red dot: best of the best", and the highest single accolade, the "red dot: luminary", to the best design concept of the year.

The ranking is computed using a weighted formula considering the cumulative number and classes of awards received over five years with a strong emphasis on recency and thus on innovation.

Apart from the red dot design ranking for design concepts, the red dot institute compiles industry specific rankings and rankings for product design as well as for communication design.

Press contact Singapore
Quek Xue Fang
Corporate Communications
t: +65 6534 7194
e: xuefang@red-dot.sg

Press contact Essen:

Achim Zolke
Head of Corporate Communications
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen
Germany
t: +49 201 30 10 4-33
m: +49 179 510 2821
e: a.zolke@red-dot.de
w: www.red-dot.de/press

* source: www.icsid.org