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Dash & Dem

2013-01-31

Reporter : Hwang Kim Country : U.K.

Dash & Dem is a young critical design studio founded by Demitrios Kargotis and Dash Macdonald. The two artists have been working in collaboration since meeting at the Design Product, Royal College of Art. Through public performance, social experiment and intervention, their practice explores and exposes the effect of existing socio-political systems and institutional mechanisms. They currently teach at Conventry University within the Industrial Design and Visual Art departments in the U.K.

‘In Your Hand’ is a performance and a video where the artist is wearing remote-controlled roller skates and the fate of the artist are in the hands of the audience. This creates a situation where the ethical parameters are challenged. Humor and spectacle are used to attract the participants to the event. The participants are distracted from the truth, a subversive social experiment, which asks people how far they would go to pursue their own enjoyment, and if a moral standard exists here?

The skates work like a remote-control car. Each skate consists of an aluminum body attached to a DC motor. Each skate is connected to a remote controller, which is offered to the audience. The audience has complete control over the direction and speed of the skates. In short, the audience is in direct control over the artist. For each performance, the artist wears a helmet and protective equipment. The audience encourages the participants to pass an obstacle course. The project was inspired by social experiments such as the Stanford Prison and Milgram experiments that took place in the 1970s. Unlike these experiments, In Your Hand uses humor and spectacle to lure the audience in an indirect way into participating in the experiment.

The results, as shown in the video, display that most participants acted in a way to complete their ordered mission and gained pleasure from the artist when he/she fell or hurt themselves. The result of this unique experiment was a spontaneous social drama that exposed complicated human behavior via the public.

Note 3: Milgram Experiment was an experiment conducted by Stanley Milgram, a Yale University psychology assistant professor in 1961 to measure the willingness of the participants to obey an authority figure. Milgram believed that the reason people obeyed to destructive process because of situation rather than character. Should a convincing situation arise, Milgram asserted that any given reasonable person can ignore the ethical and moral rules and conduct cruel acts following orders from authority. The subjects of the experiments consisted of a teacher and a student. After the teacher tests the learner, for each wrong answer, an electric shock ranging from 15 volts up to 450 volts is given to the learner. Milgram observed, whether the teacher would increase the voltage to 450 volts with a pay of a mere 4 dollars. Before starting the experiment, Milgram did not think that the subjects would increase the voltage to 450 volts, but to his surprise and shock, 65% of all subjects increase the voltage to 450 volts. This experiment was expanded to Philip Zimbardo's Stanford Prison Experiment which took place in 1971. Milgram's experiment was subject to much criticism ethically and in relation to fascism and the Holocaust. Milgram was fired from the University for his unethical behavior of lying about the experiment to his subjects.

Note 4 : ‘Stanford prison experiment’ is a psychology experiment conducted in 1971 by Philip Zimbardo, a psychology professor at Stanford University. A group of 24 college students were selected to take assigned roles of prisoners and prison guards to live in a mock prison under the basement of the Stanford University psychology building. The assigned roles were selected randomly. The participants adapted well beyond Zimbardo's expectations. The prison guards acted in an authoritarian way and even treated the prisoners harshly. Contentions still remain to the way the experiment was conducted and its result. The experiment tried to demonstrate the full-fledged obedience of people when provided with a legitimizing ideology and social and institutional support. The experiment has also been used to illustrate cognitive dissonance theory and the power of authority. In other words, it can be said that the actions of the participants were triggered by the assigned roles rather than their personal tendencies.

'Imagine Being a World Leader,' a political event was staged on a podium and the accompanying paraphernalia. It is a fictitious ‘Summit for World Change 2008’ set up as a role-play exercise that taught elementary school children leadership and public speaking skills. Led by a professional public speaking coach Ysabel Clare, the workshop and accompanying exercise book used a variety of exercises designed to teach children boasting and using various flowery words, rhetorics, body language, and voice projection. These are all essential tools widely used by leaders in the art of successful persuasion. Workshops including customized exercises and textbooks were provided.

These techniques were broken down into exercises, which enhance the skills of elementary school students to an advanced level. The workshop helps to address the methods used by fake politicians and shows the methods of figures of authority convincing and winning over the public. In the course of completing the course in just two school days, eight year old children could be transformed into competent public speakers. The children become the medium, allowing the viewer to gain a novel insight and an opportunity to re-examine the mechanisms of control while bringing an awareness to the children as to how the spoken word can shape their lives.

"Barneys New York" presents Disney Characters

2013-01-24

Reporter : Soo-young Hwang Country : USA

In New York, U. S. A., various events are under way with the Holiday season. I would like to introduce the Christmas season campaign of Barneys New York, a famous luxurious department store known for their sensual and unique display each year. Barneys introduced a dramatic pop-up store last year with Lady Gaga and came back this year with lovely Disney characters under the name ‘Electric Holiday’.

Neuroscope, Elio Caccavale, 2008

At 9:00 pm on the 14th day of last month, the launching party of Electric Holiday, a collaboration of Disney and Barneys New York was held at the flagship store of Barneys New York located at Madison Avenue in New York. A short digital movie depicting an imaginary fashion show of Mini Mouse and other Disney characters was made public with a 3D light show and the strong melody of Oscar-winning composer Michael Giacchino. This animation movie is shown at all Barneys department stores all around the US through the new show windows filled with LED tiles. To add the festive atmosphere of the event, Sarah Jessica Parker (the main actress of the US TV drama "Sex in the City") wearing a cute hair decoration similar to the ears of Mini Mouse and other Disney characters such as Tinker Bell was present. A fantastic atmosphere was created with the distribution of the electric light emitting ears to participants.

Minnie Mouse, Electric Holiday launch party © Barneys New York

Sarah Jessica Parker, Minnie Mouse © Barneys New YorkAn Electric Holiday Window at Barneys New York © Barneys New York

‘Electric Holiday" is the title of the five-minute animation produced by Disney in collaboration with Barneys New York. The short animation illustrates the stylish fashion world, electric colors reminding us of Disney parades, beautiful lights, and Disney's magical world. It begins with Mini Mouse dreaming when she looks at Lanvin's hot pink dress on the department store show window. In her imagination, Mini Mouse is invited to the Paris Fashion Week and flies to Paris, France. In the hotel suite room, she dolls herself up and has a photo shoot with a famous photographer. She receives hair and make-up service backstage and walks down the runway wearing the Lanvin dress as a model together with other Disney characters such as Mickey Mouse, Daisy Duck, Goofy, Snow White, and Cruella Deville. The fantastic dreamland journey ends with Mickey Mouse giving Mini the Lanvin dress after she wakes up happily from her dream.
(Click the following link to enjoy animation "Electric Holiday".)
http://www.barneys.com/on/demandware.store/Sites-BNY-Site/default/Electric-Video

Electric Holiday © Barneys New York

To bring Disney characters to the world of Barneys, designers, famous hair and make-up artists, photographers, journalists, editors, real fashion people like famous entertainers on the runway show all appear in the animation. One of the fun factors of "Electric Holiday" is to pinpoint the famous fashion people hidden throughout the animation in the animation character faces along with the familiar Disney characters. An interview with Anna Dello Russo, one of the most influential fashionista in the global fashion world and Japan Vogue chief editor, Lady Gaga in a flood of flashlights and the presence of fashion photographers like Juergen Teller, Steven Meisel, Mario Sorrenti create a lively atmosphere for the event. In the back stage, fashion specialists like Lanvin's designer Alber Elbaz, former Balenciaga designer Nicolas Ghesquiere, hair stylist Guido Palau, makeup artist Pat McGrath, and hair stylist Julien d"Ys are busy preparing for the fashion show. Sitting along the runway are International Herald Tribune reporter and fashion journalist Suzy Menkes, Paris Vogue Chief editor Carine Roitfeld, Italian Vogue Chief editor Franca Sozzani, style icon Sarah Jessica Parker, Daphne Guinness, Naomi Campbell, fashion journalist Cathy Horyn, fashion blog king Bryan Boy to further the look and feel of an actual fashion show. The ending credits confirm the profession and names of the characters.

Electric Holiday © Barneys New York

The climax of the animation is the scene where all the out-of-proportioned Disney characters transform into well-proportioned models under the magic spell of Tinker Bell and walking down the runway. Each Disney model under transformation wears clothes made by the most influential designers in the world.
- Mini Mouse: Alber Elbaz by Lanvin
- Mickey Mouse: Nicolas Ghesquiere by Balenciaga
- Snow White: Peter Copping by Nina Ricci
- Goofy: Olivier Rousteing by Balmain
- Daisy: Dolce & Gabbana
- Tiana: Proenza Schouler
- Cruella Deville: Rick Owens

This scene received fervent response from New Yorkers, but it was also subject to great contention. The press, such as the Huffington Post and consumer groups criticized the dream Mini had by saying that “if Mini Mouse, a friend of the girls, is ultra skinny, then the wrong perception of 'being skinny is beautiful' might be conveyed to girls.”
http://www.huffingtonpost.com/2012/08/29/disney-characters-barneys-supermodels_n_1840220.html
Disney: Stop using your children"s characters to promote dangerous body images. Sum Of Us
http://action.sumofus.org/a/skinny-minnie/33/91/
Barneys : Leave Minnie Mouse Alone, Change.org
http://www.change.org/petitions/barneys-leave-minnie-mouse-alone

Disney and Barneys announced at a joint statement in the New York Daily News as follows: “this video is a short promotion where Mini Mouse imagines herself as model at the Paris Fashion Week walking down the runway and coming back to herself and being happy wearing the dream dress.”
“We are saddened that activists have repeatedly tried to distort a lighthearted holiday project in order to draw media attention to themselves. They have deliberately ignored previously released information clearly stating this promotion is a three-minute ‘moving art’ video featuring traditional Minnie Mouse in a dreamlike sequence set in Paris where she briefly walks the runway as a model and then happily awakens as her normal self wearing the very same designer dress from the fashion show”

Minnie Mouse © change.org

Along with the animation production effort, Barneys New York and Disney co-produced various limited editions of holiday gift items (XO exclusively ours). The gift items include Disney's collection vinyl animation designed by Paul Smith and Diane von Furstenberg, Mickey Mouse ear designed by Rag&Bone and L’Wren Scott, holiday decoration items, candy, and toys for children. At the headquarters on Madison Avenue, vintage collection items including vintage Mickey watch signed by Walt Disney himself and vintage Disney toys are on sale.

Paul Smith Vinylmation figure & Tomoko Ogura’s the hooded towels with the Disney characters © Barneys New York

Mickey Mouse ears in patchwork denim, The storybook of collected Mickey Mouse stories, The Mickey Mouse dog collar, the tile cookies © Barneys New York

These products are available for purchase at the Chelsea Passage on the 9th floor of Barneys New York Madison Avenue headquarters, Beverly Hills Barneys shop, or at Barneys.com. A quarter of the profits from the electric holiday collection sales until January 3rd, 2013 will be donated to the US Red Cross disaster relief efforts.

Sarah Jessica Parker, Barneys New York’s flagship store © Barneys New York

www.barneys.com/Electric-Holiday
http://thewindow.barneys.com/revealed-the-colorful-cast-of-electric-holiday/

Call for Submission : 2013 Futuristic Car Design Competition

2013-01-20

The Korea Institute of Design Promotion (KIDP), in collaboration with the Korea Automobile Manufacturers Association (KAMA), announced its holding of the "2013 Futuristic Car Design Competition" for college, university and graduate students.

The 2013 Futuristic Car Design Competition aims to discover and cultivate new designers who will lead the car design market in the upcoming future, to induce the interest of manufacturers, and to promote the development of new designs.

Held for the 10th time this year, the competition is open to all college, university and gradute students, both foreign and domestic, regardless of their field of study. And award winners will have the opportunity to exhibit their designs at the Seoul Motor Show 2013 to be held in April this year in South Korea.

All entries must be submitted to KIDP 27 - 28 February 2013, 2 days, including applications, designs and panels.

For further details, please refer to the attached Guideline. All other inquries may be made via email at car@kidp.or.kr.

The diversity of Munich subway stations and Ingo Maurer��s designs

2013-01-16

Reporter : Seong-cheol Yang Country : Germany

When I travel a new place, I make it a rule to use the public transportation more than once. While it is fabulous to enjoy the sights when you stroll under the sunlight, the experiences from buses or subways are also quite helpful in understanding the city. Thinking that I wouldn't go through the trouble if I didn't become a designer, I also figured out that this curiosity came from my occupation as well. Whether it is a vocational passion or pure curiosity, you can discover more than you expected, sometimes unpredictably, when you use public transportation. The subject may be a person, a small signboard at a subway station, a bench on which you take a short rest while waiting for the subway, or sometimes a trash can that contains the stories of the people living there.

The German designers who accompanied me on my business trip to Korea also wanted to have a look around Seoul's subway and remembered having a good impression. They said that the screen doors at every station and the gas masks placed in many places show the importance that Koreans place on safety, and the signboards guiding the subway car that facilitate transfer to other lines suggest the emphasis on convenience and how busy life is in Seoul that they can only imagine. Although these examples may be few, it is quite an accurate inference of life in Seoul gathered from minor details.

Munich's subway stations are not so different from other cities as well. Compared to those of Seoul, the stations fall behind in comfort or convenience but are special for their unique appearances. While they don't seem like a result of huge investments, the distinctive designs of each station were noteworthy and I started wondering who designed the stations. Let’s have a look around the subway stations of Munich.

�� Marienplatz Station (image : ISO72 by Nick Frank)

�� Georg-Brauchle-Ring Station (image : ISO72 by Nick Frank)

�� Am Hart Station (image : google)

�� Garching Station (image : google)

�� Candidplatz Station (image : google)

�� Großhadern Station (image : google)

�� Dülferstraße Station (image : google)

�� Mangfallplatz Station (image : google)

�� St.Quirinplatz Station (image : google)

Famous lighting designer Ingo Maurer is based in Munich. He has been working on space design, building on his own experiences of designing lights. In particular, he was involved in many public design projects, acknowledged for his rich career and expertise. Projects like the Munich subway stations recreated by Ingo Maurer and those below stand out with the designers' sparkling ideas and senses.

�� Ingo Maurer / Westfriedhof Station: In stark contrast to the benches, the huge lights with the inner cover in red, blue and yellow give a subtle lighting effect. When you actually stand here, you come to respect Maurer’s idea of turning a dull station into a marvelous place. (image : google / ISO72 by Nick Frank)

�� Münchner Freiheit Station: Located at the center of Schwabing, the street where young people tend to gather, Münchner Freiheit Station is one of the most recently renovated stations. It has LED lights illuminating the stony blue-tiled walls, giving a profound and mysterious feeling. (image : google)

The subway stations in Munich are fascinating, from the various styles created with touches of many designers, including Ingo Maurer. Perhaps they hoped that new things, similar to the fresh experience you get on your first visit to some place, could be discovered in a place that you had been used to. There may be some hidden elements that you hadn't yet come across. Take a look around the subway stations. Wouldn’t it be fun to live in a city if you could try to find unique things around you?

Park Tae-hee, Designer and entrepreneur, CEO of Pentabreed

2013-01-10

Reporter : Noori Kim Country : Korea

Back in 1995 when the Internet was first known worldwide, Tae-hee Park, the CEO of Pentabreed was one of the first and few interactive designers. Pentabreed came to be in the design management class Park attended in his senior year at Hongik University and it is now one of the best known digital media companies in Korea. It can be said that it was true entrepreneurship put in action.

We sat down with Mr. Park in his office building in Yeoksam-dong to talk about the future of interactive media and Pentabreed.

You started out as a designer and now you are managing a big company.

I still think of myself as a designer. Designing is creating something new. If you ask which job is more difficult, a designer or a business manager, I can say that the latter is more difficult because business management is a design in a larger sense, managing people and the company.

I heard that the goal of Pentabreed is "to make Park Tae-hee the group president".

The company does not belong to an individual. The founder is an owner and an entrepreneur, but the CEO must not be a superstar. Most Korean design companies remain at being a boutique or a studio. Many new companies are established and fostered, but the design industry in Korea does not have power. An identity design agency, which was on the top of the industry in the past vanished without a trace after its founder passed away. Observing such situation, I have been contemplating on the definition of a design company that can last. The answer lies in the systematic company management and company structure on the base.

Currently, Pentabreed has an Advertising & Marketing Group (AMG) that provides optimal marketing solutions, a Digital Media Group (DMG) that is centered around online marketing support consulting service and construction business and website operation, and Convergence Media Group (CMG) consisting of the Hyper Media BU, Smart Marketing BU, and User eXperience BU. Furthermore, there is Offline Media Group (OMG) composed of creative consulting business focusing on print media and BTL services, and video business division. Pentabreed is planning to expand the current business divisions and separate them into independent individual corporations. We are drawing a beautiful future of my becoming the group president because I'm pushed into it due to the fast growth of the company (laughter).

Pentabreed recently moved its office building to Yeoksam-dong. The new company building with offices painted in the Pentabreed color, aqua blue makes us think we are at a Caribbean resort. When you moved your company while expanding it, what was your focus in designing the offices?

Pentabreed aims at thinking from a different perspective and looks from a different way of thinking whatever the target is. People feel the novelty when something different is introduced. Reflecting such company philosophy, interior decoration has changed directions. Each floor was designed according to each continent. For instance, we are located on the Oceania floor, the sixth floor where we are having this interview. The meeting room has resort names such as Gold Coast and Casablanca. Each floor is operated by individual business division and uses an independent motive. Another special characteristic is the layout of resting spaces for employees such as the resting space for female employees and rug rooms where employees can rest barefooted.

Meeting room. Its name, Casablanca, is impressive.

Rug room is a room with rugs on the floor where people can enter barefoot.

What is your favorite space?

My favorite place is the rooftop kitchen. It was designed to provide a family space where employees can eat the foods they brought from home. In the corner, there is a simple and small store. Employees come to have a barbecue and make fish cake soup. People joke to ask if they come to work to eat. (laughter)

On the first floor of the company, you opened up a cafe called Salon de 5ive. In one corner, you have a multi-brand shop selling products of Korean design companies.

The contents of the space rather than the space itself is important. You can have a party or sell products in it. Presently, Viniph, tangram design shop, Pinti1929, and magazine B of JOH are some of the brands that are sold. We wish to provide an integrated experience to the public through space. Pentabreed sees great potential in the future about the direction of Salon de 5ive.

(c) Pentabreed

Interactive media, which used to be mainly on the web in the past, has moved away from the browser. What is your view on the future direction of interactive media?

Advertisers in the past could get in touch with the public by advertising their product on the front page of Chosun daily newspaper followed by the 9 o'clock News Desk, then on the main page of Naver on the web. Now it is different. The existing 4 media channels along with the digital banner ad keyword are all on the fall downward. It is a period with exploding interest on a new medium. I think hypermedia will grow exponentially. I believe digital signage and outdoor media will become a medium and draw attention from the media point of view.

What consists of the future for Pentabreed, in your opinion?

Pentabreed wishes to become a company equipped with affiliated companies with production competence that provides the best media-mixed consulting service. Currently, Pentabreed is carrying out future business under the project name H. In 2013, with the vision toward 'space,' the environment and competences required to develop digital creative and digital signage areas will be concentrated and produce various innovative business cases integrating online and offline services. Pentabreed's 2012 Hypermedia work

Interactive contents of SK pavilion at Yeosu Expo (c) Pentabreed

Crufts 2012 Dog show, Samsung Electronics DID contents (c) Pentabreed

‘Pentabreed’ is a compound word of PENTA and BREED. Penta refers to the five sense media and breed refers to the creation of a new species. Pentabreed began the business with the goal of establishing a company providing new services through various media based on the cross-media philosophy. Pentabreed started out by creating digital media design and is now operating multilateral businesses as an integrated online/offline advertising marketing agency.

Design encounters biotechnology: Elio Caccavale

2013-01-09

Reporter : Hwang Kim Country : UK

Currently a tutor of the Design Interaction department at the Royal College of Art, Elio Caccavale was born in 1975 in Naples, Italy and studied at the Glasgow School of Art and the Royal College of Art. Based on the high quality of biotechnology research, one of a kind in the design world, his works are praised for opening a new field in design.

Neuroscope, Elio Caccavale, 2008

‘Neuroscope’ has the appearance of an object in an ordinary space of a normal home that never looks out of place. However, the extremely sophisticated interface of this product with a whole new concept completely changes the way we communicate with objects (or life).

One of the designer’s representative works, Neuroscope is a kind of a toy Caccavale suggested in 2008 to create a new communication method between a normal house and a lab where complicated experiments are constantly going on. This simple-looking product provides a new interface enabling interaction with a mouse’s brain cell kept in a lab. This interface opens the possibility of a communication between humans and an unknown life in the future currently being born. It is just like communicating with something in the intermediate state of living.

‘Neuroscope,’ created through a collaboration with the professors of the School of Pharmacy and the School of System Engineering at Reading University, was introduced as one of the ‘Material Beliefs’ projects by the UK government. We are able to witness the first ever collaboration between the experts of the biotechnology and biopharmaceuticals, both studying the human body, and design through this process. It is no exaggeration to say that the work is the first attempt to communicate complicated scientific results that are almost impossible to be understood by the general public through design objects. The most important purpose of the project is to identify the contact point between the complicated technologies developed for pharmaceuticals and daily life.

He said that the idea behind ‘Neuroscope’ was inspired while collaborating with Kevin Warwick, professor of cybernetics at Reading University. “At the time, Professor Warwick was analyzing an unusual phenomenon of a mouse’s brain cell network occurring at a certain time of the day. The brain cells used in the experiments were kept in a small glass coaster in the lab. Through sensors, the cells were fluently communicating and exchanging information with the robot used in the experiment at the same time and the information was immediately stored in the computer connected to the robot as soon as they were gathered.” While the robot and the computer communicates with the mouse’s brain cell, there is a microchip including a small screen embedded in ‘Neuroscope’ at the user’s home. The screen has an interface that visualizes the information created by the mouse’s brain cell on a real-time basis. A certain movement in the brain cell displays a specific virtual image on the ‘Neuroscope’ screen. It is live coverage of what is happening in the container holding the brain cell.

Furthermore, ‘Neuroscope’ has a joystick that enables a virtual physical contact between the user and the brain cells. A touch of the screen or an input of certain messages is converted into an electronic signal and delivered to the brain cell. While the brain cells are not technically living beings, it can come to life when transplanted to a mouse’s brain. ‘Neuroscope’ exists at the brink of objects and biotechnology. It can also be said to exist between organisms and objects. (If a mouse’s brain cells are actually transplanted to ‘Neuroscope,’ should we define it as an object or a life?) Caccavale says that “The collaboration between scientists and designers is a path breaking into a new field of design. This project has been invited to the 'Design of the other things’ exhibition and it was a new proposal for an intersection between life and non-life (here, the word 'non-life' represents the object created by technological assembly), defined by Professor Bruno Latour.”

A pig nose-shaped mask to reduce the emotional burden and the disparate feeling before a pig organ transplant. Patients can leave the mask in front of the mirror and pick it up to get rid of the sense of difference between the organ and themselves.

The first biotechnology method he became interested in was Xeno transplantation or the inter-species transplant technology, which can play an important role in curing terminal illnesses as well as organ transplants. Most of the pigs used for such transplants are Xeno Transgenic genetically modified pigs, created using human DNA in a size 1/5 of a regular pig. The main purpose of inter-species transplant is to secure a manufacturing facility to immediately produce more organs for transplanting/replacing. The meat of these pigs is edible for having less fat than regular pigs. They can also be kept as pets.

“Organ transplant is a good way to resolve illnesses or disabilities in the biological aspect but still requires more research in the psychological aspect. For instance, it takes quite a long time for the patients undergoing pig organ transplant to accept the organ as their own, both physically and mentally. A survey of those who received organ transplant showed that they acquired the habits or behaviors of the donors. There were many cases where the recipients had dreams of someone they didn't know and a professor became suddenly interested in athletics – in which he had never been interested before - after having an athlete’s organ transplanted. Then, how would people going under inter-species organ transplant like that of pigs change into? Would they act like a pig? Wouldn’t their friends think that they are pigs and not people?”

The ‘Smoke Eater’ blocks off involuntary smoking that may have a bad influence on the health of ‘Utility Pets.’ Since the pet has the organs of the future users themselves, the act of blocking off involuntary smoking is like protecting their own health. In general, the transplantee and the donor have a close relationship such as that of family members, relatives or friends. Then, what if the donor pig maintains a close relationship with the owner, living in the most favorable environment until the day of transplant.

“Pigs are twice as smart as dogs or cats and can be trained indefinitely. The Saiboku farm in Japan trains genetically modified pigs as pets like dogs, and the French train the pigs to smell and find truffles. There are even guide pigs for the visually challenged.”

It is highly possible that the pigs used for organ transplants will be bred in farms like a drug manufacturing process. Ideal pets that get along well with other pets because of their mild nature and keep themselves clean when washed well, genetically modified pigs living with owners increase the probabilities of experiencing the derivatives from the phenomenon.

‘Toy communicator’ is a portable radiophone for talking with the pig alone at home or checking whether anything is wrong. Genetically modified pigs can listen to the owner’s voice through a toy-like transmitter, and the owner can hear the sounds of the pig playing with the toy.

HIDcm

2013-01-08



Company	HIDcm(Human In Design Convergence Management)
Category	exhibit design
Clients	government office
President	Hong, Seung il
Address	775, Bongmyeong-dong, Heungdeok-gu, Cheongju-si, Chungbuk, Korea
TEL	82-43-252-5500
FAX	82-43-216-5503
E-mail	dykim@hidcm.com
URL	www.hidcm.com

pxd Inc.

2013-01-08

pxd is a creative design consulting firm specializing in product strategy, interface design and graphic design of digital products and services. Our goal is to create more useful, usable and desirable products. We combine business, technology, marketing and design with insights and vision. To solve the problems and make innovations, we find out not only basic human behaviors also even users' unarticulated needs based on elaborate user research. pxd has successfully delivered most of projects with great innovations for a multitude of clients

Company	pxd Inc.
Category	Visual
Clients	Samsung electronics, LGE, SKT, KT etc.
President	Jay Chaeyong, Yi
Address	6F, #139 Dosandaero, Gangnam-gu, Seoul
TEL	82-2-543-2951
FAX	82-2-543-2960
E-mail	info@pxd.co.kr(Uk hee, Lee)
URL	http://www.pxd.co.kr

PN Co,, Ltd.

2013-01-08

Founded in March 1998 as a design company specialized in visual design, PN has led the development of the design industry until today,��December 2012, upon entering the 15th anniversary. Started out as a design company authorized by the Ministry of Knowledge Economy, PN was first selected as 2003 TOP Design Company (visual design) and achieved recognition. Also, many of the design development products were selected as Success Design and Good Design, receiving credit for sophisticated design development skills. PN once again became TOP Design Company (product) in 2006, and achieved fame as an outstanding design company by claiming the upper ranks in the national evaluation of design companies in 2008, 2010 and 2012 in which the selection process became more accurate and strict. Based on the firm design foundation such as excellent design specialists, technical skills for sophisticated design development and network infrastructure, PN is performing successful design projects. It also established a firm foothold for a new leap by creating a stable work environment upon completion of the three-story PN building in 2009. PN moved its headquarters to Seoul in July 2012, fulfilling the second leap as a global design company by competing with leading design companies in the country in the environment design field.

Company	PN Co., Ltd.
Category	total(visual, product, environment, package, exhibit)
Clients	medium and small enterprises, local government
President	Jeong Gang-sun
Address	Room #1904, 145(Ace High End Tower), Gasan Digital 1-ro, Geumcheon-gu, Seoul, Korea
TEL	02-6747-4091~3
FAX	02-6747-4094
E-mail	pntop@pntop.co.kr
URL	www.pntop.co.kr

KPD Co.,Ltd.

2013-01-08

KPD CO., LTD. is a product design company certified by the Ministry of Commerce and Industry. KPD provides creative and successful design work based on a wide range of many international experiences to produce new items with creative design. KPD designers carry professional expertise and thorough understanding to offer the best design in our time.

Company	KPD Co., Ltd.
Category	Product, Environment, Design Consulting
Clients	Dentis, Bokuk Electronics, KCC & Sungrim Metal, Taeyoung Ind. etc.
President	Chae Young-Sam
Address	10F, Daegu Gyeongbuk Design Center, 107-4, Sincheon 3-dong, Dong-gu, Daegu ,South Korea
TEL	+82-53-754-2007
FAX	+82-53-754-2079
E-mail	kpd7542007@gmail.com
URL	www.kpd2002.com