Glow Marketing

Glow Marketing Presents NAMM Social Marketing Mini-Conference

2012-01-10T14:13:00.000-08:00

Friday, January 20 from 1:00 – 5:00PM

The H.O.T. Zone, The 2012 NAMM Show, Anaheim

Glow Marketing is pleased to present a social marketing mini-conference at the 2012 NAMM Show in The H.O.T Zone (hands-on training) program which provides continuing education to music industry professionals. The mini-conference will feature some of the industry’s top marketing professionals and educators who will discuss strategies and practical tools for do-it-yourself marketing, branding, and social media engagement.

The mini-conference will be held on Friday, January 20 from 1:00 – 5:00PM on the 2nd floor of the Anaheim Convention Center, Hall B, in the H.O.T. Zone training area.

1 P.M. - KEYNOTE
Richard McDonald, Senior Vice President of Marketing
Fender Brands

Richard McDonald is FMIC’s Senior Vice President of Global Marketing. McDonald joined Fender in June 1993, rising from an entry-level position to his current executive role encompassing marketing and advertising, product development, artist relations, product education and promotions and events.

In approaching business, his philosophy emphasizes a clear focus on customer engagement and fulfilling the brand promise. Among his many accomplishments at FMIC, McDonald served as Fender amplification marketing manager (1997-2000) and vice president of electric guitars (2000-2002), an especially creative period during which he was instrumental in developing some of Fender’s most successful products. As Senior Vice President of Global Marketing, he subsequently led the unification of FMIC’s entire global marketing organization. More recently, McDonald has managed FMIC’s aggressive brand acquisition strategy while leading the company’s global marketing initiative.

McDonald arrived at FMIC in the early ’90s as an accomplished guitarist from a musical family and with music industry experience in retail management. He has amassed considerable performing and recording experience, including 20 years as guitarist/songwriter with acclaimed Tempe, Ariz.-based world beat band Morningstar, extensive North American touring, and session work for a variety of artists and on many commercial jingles. www.fender.com

2 P.M. – DIRECT TO FAN:
CREATING COHESION FROM CHAOS
Mike King
Berklee College of Music

Mike King is a course author, instructor, and the Director of Marketing at Berkleemusic, the online extension school of Berklee College of Music. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, www.artistshousemusic.org, for three years. An experienced live presenter, Mike has also been published in industry and national print media and has written three courses for Berkleemusic: Online Music Marketing with Topspin; Music Marketing: Press, Promotion, Distribution, and Retail; and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. He also teaches The Future of Music and the Music Business for Berkleemusic. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011. www.musicmarketingbook.com

3 P.M. – TAKING THE CLOUD TO THE CROWD:
SOCIAL MEDIA FOR THE MUSIC INDUSTRY MODERATOR
Kelli Richards, The All Access Group

Kelli Richards is a true trailblazer in the digital music and media arenas with more than twenty years of senior-level experience. With a unique talent for connecting innovators in technology with creative leaders in entertainment, Kelli guides her clients to create big visions, make big connections and achieve big results. A highly sought-after consultant, mentor, speaker, producer, coach and author, Kelli is the CEO of The All Access Group. She and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences. www.allaccessgroup.com
PANELISTS

Nic Adler, Roxy/Sunset
Ed Byrnes, Ultimate-Guitar.com
Roy Elkins, Broadjam
Craig Knudsen, The Piano Guys
Jon R. Luini, Chime Interactive
Peter Saltzman, CEO and Founder Music Online Alive

4 P.M. - D.I.Y. ARTIST MARKETING FUNDAMENTALS
Chandra Lynn & Jason Spitz

Chandra Lynn, Principal
Glow Marketing LLC

Chandra Lynn founded California-based marketing agency Glow Marketing LLC in January 2000. For over 11 years, Glow has worked with a variety of consumer and entertainment brands, high-tech companies and artists on successful integrated marketing solutions and creative services. Previously, Chandra held management positions at legendary entertainment producers, publishers, and major market media, including, Avid, the leader in audio and video; Tickets.com; Bill Graham Presents/Live Nation; New Bay Media (Guitar Player, Bass Player & Keyboard Magazines); San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc. www.glowmarketing.com

Jason Spitz
Music Marketing / E-commerce Specialist

Jason Spitz has spent his career at the intersection of music, marketing, and E-commerce. While working at Rhino Entertainment (a division of Warner Music Group), Jason oversaw direct-to-consumer E-commerce for The Grateful Dead. He ran the official online store, coordinated direct marketing campaigns, developed new merchandise lines for Dead Heads, and helped release CDs, DVDs, and box sets of live recordings from the band’s vault. He also worked on web stores for the Frank Sinatra Estate and Rhino.Com.   Recently, Jason worked as Director of Marketing for Topspin, where he helped launch the company's self-service software platform for artists and managers. Along the way, Jason has developed and implemented marketing campaigns for groups in music, comedy, and theater -- helping fledgling artists grow their audience and optimize their online business.

The mini-conference will end at 5 P.M.

Visit The NAMM Show website for a full schedule of events in The H.O.T. Zone at http://www.namm.org/thenammshow/2012/hot-zone-grid

For more information, email Maresa Danielsen at maresa@glowmarketing.com.

###

Glow Adds New Account/Project Manager Maresa Danielsen

2011-12-19T19:39:00.000-08:00

Glow Marketing is happy to announce the addition of Maresa Danielsen to the marketing consultancy. Maresa brings over decade of marketing, communications, business development, strategic direction, and project management to Glow. Maresa previously served as Senior Marketing Manager at Ex’pression College for Digital Arts where she oversaw branding and communications for the digital arts college.

In addition to branding, Maresa brings a history of creative promotions to Glow. In her previous position, Maresa was responsible for the development of promotional events which included concerts with artists such as Dave Grohl, Ben Harper, Jack Johnson, and Tears for Fears to name a few. Additionally, she brought multiple film and animation festivals, equipment demonstrations, and audio production panels to the College.

Maresa is an avid cook, traveler, and amateur photographer. She spent 5 months of 2011 in South East Asia practicing Muay Thai and learning Thai cooking.

Maresa holds a Bachelor’s Degree and MBA from University of San Francisco.

maresa@glowmarketing.com

Chandra Lynn's Branded Entertainment Article Gets Featured on Hollywoodtoday.net for Its 100,000 Unique Monthly Viewers

2011-11-12T10:22:00.000-08:00

The Wild West of Branded Entertainment:
Discovery, Coca-Cola, IFC/Sundance Channel, PepsiCo, Smirnoff

With the advent of DVR and on-demand technology, advertising commercials are becoming a thing of the past. When consumers favorite button is fast-forward, its no longer about spending huge ad budgets on clever commercials to grab their attention – well not unless they can be aired during the Super Bowl. The focus is now about the production of unscripted/factual brand-funded entertainment, but the industry is struggling to create a perfect formula for success. A number of pioneers in this field shared their successes and failures at realscreen’s Branded Entertainment Forum in New York late last month. With a full-day schedule, the world’s biggest television networks, consumer brands and production companies converged to figure out how make this budding industry work.

Branded Content Takes on The World

“Branded Entertainment is now world-made,” explains Mike Wiese, director of branded content & entertainment at JWT. Last year, JWT assisted Smirnoff to create their Nightlife Exchange Project, a global branded entertainment program that involved Facebook promotions, live events in 14 cities around the world, and successful partnerships with MTV and Madonna. Michelle Klein, Smirnoff’s VP of global marketing, communication and digital, sited a 60% increase in web traffic and over 100,000 entries into Madonna’s search for the world’s best dancer as a result of the campaign, and said it will soon grow to 50 cities around the globe.

Seeing the possibilities for branded entertainment as the answer to the fast-forward button problem, ad agencies and consumer brands are now looking for culturally relevant content for global distribution. However, not everyone has Smirnoff’s resources, so how can others be successful? Frank Cooper II, PepsiCo’s CEO of global consumer engagement, advises that whatever you do, “it has to add value to consumers.” Tony Weisman, president of Digitas’ Chicago-Boston-Detroit region, said the key is “knowing what’s happening now to keep it relevant” and “to start in a small country to prove the concept.”

Several companies sited partnerships as their recipe for success. “The best way to get into the game is to partner,” said Colby Caines, founder of Back Roads Entertainment, a creative content production company. And partner is exactly what Discovery’s Senior VP Jocelyn Egan did to present the ambitious multi-year, multi-platform Curiosity series. As a presenting partner, Intel received broad exposure through the series’ first 16 episodes and educational website curiosity.com. As a result of its success, Discovery has produced 60 one-hour episodes.

In 2002, 10 seasons ago, CAA Marketing brought together Coca-Cola and American Idol for what has developed into one of the most successful and enduring branded entertainment partnerships of all time. Jed Selkowitz, director of entertainment marketing for The Coca-Cola Company’s North American division, and Ned McNeilage, creative director of CAA Marketing / Creative Artists Agency, were on hand to explain how the right partnerships and integrated marketing efforts can pay off in a big way. “When everything is integrated and works together, they (campaigns) are far more powerful, ” explains McNeilage.

Do We Need Broadcasting Networks Anymore?”

With YouTube now firmly ensconced as an entertainment destination and moving further into original content creation along with other online portals such as Hulu and Yahoo, realScreen editors think it’s a safe bet that more producers and brands will make forays into digital episodic content. So what is the future of network TV?

The consensus at the Forum was that network TV and digital channels of distribution serve different purposes and are both powerful and relevant. Peter Naylor, NBC/Universal’s EVP of digital media sales, gave a presentation about how television is no longer a passive experience, and factual entertainment, as seen with various live competition shows over the years, is perfectly poised to take advantage of the new possibilities afforded by social TV. NBC’s smash singing competition The Voice leveraged social TV to create on of the most talked about – and watched – hits of the past year.

What Works and Why? The Measurement Question

realscreen sited a recent survey conducted by the U.S. Association of National Advertisers that stated while close to two-thirds of client-side marketers say they aim to use branded entertainment campaigns in 2012, 65% of respondents also said they were unsatisfied with the quality of research available to measure its effectiveness. And 37% of companies that don’t use branded entertainment campaigns citied lack of measurable results as the key reason.

Christie Kawada, PH.D., The Nielson Company’s SVP of strategic marketing science, and Evan Shapiro, President of IFC tv and Sundance Channel described new measurement techniques they are working on, including Messaging Innovation Metric (MIM). They described various measurement factors including “relevance”, “engagement” (strength of emotion), “exposure”, “transference” and “need states.” The Nielson Company is currently working with its clients to develop these and other measurement tools.

Some companies have clear measurement tools in place. Robert Friedman, president of @Radical.Media, worked with Amex on its Unstaged program and said they measured its success by the cost per member acquired during the campaign. Others sited web traffic results and online consumer engagement through social media as a factor they evaluate.

Downloads from the Forum are available for free on realscreen's website.

Written by Chandra Lynn, principal of Glow Marketing LLC, an entertainment marketing and branding agency. http://www.glowmarketing.com

Belfast Music Week Features Chandra Lynn's How to Grow a Direct-To-Fan Business Seminar

2011-11-11T15:30:00.000-08:00

The Belfast City Council, gracious hosts of The Belfast Music Week (October 30-November 6, 2011), presented a series of music industry seminars and panels including one by Glow Marketing's Chandra Lynn called How to Grow a Direct-to-Fan Business. Chandra included music marketing and e-commerce experts Jason Spitz and Carl Jacobson (Nimbit) in the presentation to discuss technology solutions and social media strategies for do-it-yourself musicians. The presentation was sold out but the presentation slides are here for your viewing pleasure:

Start businessseminar102011

View more presentations from Chandra Lynn.

Brendan McGoran, Belfast City Council's Creative Industries Officer sent the presenters this message: "I just wanted to say a big thank you to all of you for all your work, help, participation etc in Belfast Music Week this year. It has been a great success and the feedback so far is absolutely amazing – this comes down to all of you – so thanks again."

Glow Seeks PT Marketing Assistant

2011-09-30T18:09:00.000-07:00

Glow Marketing LLC/Glow Circles

JOB ANNOUNCEMENT

Job Title: Part-time Marketing Assistant

Emphasis on Online Marketing/Promotions, Social Media and Graphic Design

This is a 1099 Position. Schedule varies - 12 -15 hours/week.

Location: Pleasant Hill, CA

Glow Marketing is seeking an exceptionally bright and fast-learner who wants to enhance their career in marketing and social media. Supporting a professional marketing consultant, you will learn what it takes to market some dynamic clients. Specializing in integrated marketing solutions for entertainment and consumer brand companies, Glow offers you the opportunity have first-hand experience working in these desirable field.

You will learn and be involved in:

Social Media
Web Site Design, Development and Updating
Public Relations, Artist Relations and Promotions
Direct Marketing – Email and SMS
Some Graphic Design
Event Planning and/or Production
Lead Sourcing and Databasing
Organization and Admin Support
and more!

Requirements:

Strong computer skills a must. Must know Microsoft Office, Photoshop and WordPress.
Very Web savvy and lives and breathes social networking.
Website development skills desired but not required.
Must have ability to design some layouts for flyers and web graphics.
Excellent communications skills and professional phone demeanor.
Some previous job experience a plus, especially in a marketing-related field.
Transportation to/from work site in Pleasant Hill.
Your own computer if projects are assigned to work from home.

Review http://www.glowmarketing.com and http://www.glowcircles.com for more information about the company and Chandra Lynn.

Please send your cover letter and resume to Chandra Lynn at chandra@glowmarketing.com.

I Am Entertainment Magazine Follows Up with Chandra Lynn

2011-09-14T16:40:00.000-07:00

Check out Chandra Lynn's new interview in I Am Entertainment Magazine about music branding and fan engagement. Pages 36-37 on http://www.iaemagazine.com/digitalmagazine.html

Glow & Filmtrip on Secret Mission

2011-06-21T14:40:00.000-07:00

We’ve been threatening it for a while but now it’s official .. Belfast’s Filmtrip & San Fransisco’s Glow Marketing are now working together.

But if we told you any more than that we’d have to bundle you into a dark windowed saloon and take you to an empty warehouse somewhere down by the docks, where Big Dave would keep an eye on you, in between episodes of Jerry-Springer-A-Like TV and Pot Noodles.

Suffice to say, we have been brainstorming opportunities and ideas around emotional response entertainment, so we’ve got our eye on a few ideas, and since the force is strong good things will come of this.

So watch this space!!

Check out Filmtrip

Gobbler Chooses Glow to Publicize Cloud Services

2011-06-21T13:19:00.000-07:00

Apple’s iCloud announcement has put cloud solutions at the center of tech news. We are thrilled to help Gobbler with marketing and PR services during this exciting time. Gobbler brings media creation and management to the cloud. The first product enables file backup, collaboration and cataloging services for the audio community. It’s an easy solution that seemlessly integrates into everyday creative workflows, and is compatible with all major DAWs.

Click here to read Gobbler's announcement about adding Glow to their team.

Upcoming Music & Tech Events

2011-05-26T16:27:00.000-07:00

InfoComm – June 11-17 – Orlando
http://www.infocommshow.org

SF Music Tech Summit – Fall 2011 TBD – San Francisco
http://sfmusictech.com/

Billboard Future Sound - October 5 - San Francisco
 http://www.billboardevents.com/billboardevents/index.jsp

Digital Music Forum West – October 6 – LA
 http://www.digitalmusicforum.com/west/

Digital Hollywood - October 17-20 – Marina del Rey 
 http://digitalhollywood.com

CMJ Music Marathon – October 18-22 - New York
http://www.cmj.com/marathon/

AES – Oct. 20-23 – New York
http://www.aes.org/

Digital Hollywood New York City, November 15-17 – NYC
http://digitalhollywood.com/NewYorkAgenda.html

HollywoodToday.net Publishes Glow Marketing's Article on ASCAP Expo & SF MusicTech Events

2011-05-26T16:24:00.000-07:00

Pharrell, Fergie and Buckingham Among Speakers at ASCAP Expo and SF MusicTech 2011

As seen on HollywoodToday.net

Written by Chandra Lynn/Glow Marketing

SAN FRANCISCO (Hollywood Today) 5/18/11 -- Being in the music industry requires constant networking and education, but no one has the time or resources to go to everything. Picking our shows wisely, we attended two conferences, ASCAP “I Create Music” Expo (April 28-30 in Hollywood) and SF MusicTech Summit (May 9 in San Francisco).

These shows are great for staying up on trends and technologies that support the entire music process, from music creation and distribution to marketing and touring. ASCAP Expo covers the first step in the process: music creation. SF MusicTech Summit takes the ball from there and provides a meeting place to discuss the evolving music/business/technology ecosystem in a proactive, conducive to deal-making environment.

Participating in industry events connects you to your community in a more powerful way than what is available online. The sharing that happens at these shows is concentrated and can give you an edge up in today’s knowledge economy.

ASCAP “I Create Music” Expo

The ASCAP Expo is open to everyone but is focused around songwriters, composers and producers. It provides three days of education and networking with leaders in the industry. This year, celebrity speakers included Lindsey Buckingham, Pharrell, Fergie, Dr. Luke, Ingrid Michaelson and representatives from the biggest music companies in the industry.

“As far as songwriting, dig deep and be rigorously honest with yourself,” states Fergie. “I mean, people can see through things and they can see when you’re not being truthful to yourself. So don’t be afraid. Its therapy.”

“I think the most important thing for me is that whomever I am working with that we all agree that the best idea wins,” states Lukasz “Dr. Luke” Gottwald, Grammy-nominated songwriter, record producer and remixer.

A number of clever technology companies demonstrated their gear and do-it-yourself (DIY) services. The full list is on the ASCAP Expo website, but here some highlights:

Especially impressive was Gobbler, a new provider of a cloud-based service for backing up, sending and organizing recording projects and assets. Download Gobbler’s free trial version at http://www.gobbler.com.

Also representing were Glow Marketing clients PMC Speakers (http://www.pmcspeakers.com); Prism Sound (http://www.prismsound.com); producer/composer Dean Gant of Sir Gant & The Invisible Force (http://www.sirgant.com); three-time Grammy-winner Dave Isaac of MixSensei.com and producer/songwriter Joe Solo.

Nimbit.com represented with their direct-to-fan sales and marketing platform for do-it-yourself artists. Meeting the people behind the technology is always invaluable.

“We chose ASCAP Expo because of our long time relationship with them,” explains Patrick Faucher, Nimbit’s founder. “Its one of the best events of the year in terms of a really solid conference, with great information, great panels, great content.”

The Songwriter Studio coordinated by Sara Griggs Media showcased five companies who make music tools for musicians. The studio comprises every part of the audio and control signal path needed for complete music production. Focusrite and Line 6 audio interfaces connect to a computer running Propellerhead's Record/Reason music software controlled by Novation Midi controller keyboards and monitored by KRK Systems headphones and speakers. These products offer musicians high grade sound and usability at reasonable prices.

"The buzz and excitement at this year's EXPO was tremendous with attendees, panelists and exhibitors sharing in the positive vibe,” states Ellen Miller, ASCAP Expo representative. “Having worked with the EXPO for the past 5 years, it's great to witness the growth and industry impact first hand."

For those of you who missed the show, consider purchasing an Online EXPO Panel Video Access Passcode for $149 to view the panels for yourself at http://www.ascap.com/eventsawards/events/expo/.

SF MusicTech Summit

Although “SF” is in this event’s title, it is now attended by industry pros from all over including notable artists and representatives of the hottest companies in the music business. It started as a local San Francisco event and now people travel from all over to put technology center stage.

“We have a lot more control over things in house with the tools of the emerging technologies, states Mike Einzinger, guitarist of Incubus. “A lot more things are available to us to use to our advantage that we just didn’t have control over before. Now we do.”

This Summit’s topics included “Music in the Cloud” featuring mSpot, Rhapsody, and Billboard; Investment and M&A with venture capital companies, Getty Images and Bloomberg/Businessweek; “Blackplane Single Sign on” with Universal Music Group and others; “Artist Revenue Streams”; “Live Music Marketing”; “State of Music Apps”; “Discover & Recommendation” with MOG, Slacker, The Filter, Tune Up, Rovi and IODA; “Tools for your Band” with Rootmusic, Atom Digital, The Orchard, YouTube, Thinglink and Mashable; “How to Scale” with SongKick, SoundCloud, Twitter and Pandora.

A full list of attendees is viewable on their site along videos and photos that are worth checking out if you were not able to attend. The reason this event has grown in popularity is because there are structured opportunities for elevator pitches and demos; bleeding-edge panels about industry issues and technology solutions; and a packed reception where introducing yourself to just about anyone in the room is received with a warm smile.

Show producers Brian and Shoshana Zisk always do a fantastic job and have managed to maintain an intimate event experience that is relatively free of the typical music industry pretenses. Hopefully, it will stay that way.

Visit SF MusicTech Summit online at http://www.sfmusictech.com for new event announcements as well and new and archived video coverage.

Read Glow Marketing's NAB Report on HollywoodToday.net

2011-04-18T11:11:00.000-07:00

Tech in the City
NAB Show Report, Las Vegas, Nevada
Except from HollywoodToday.net as written by Chandra Lynn/Glow Marketing

Every year technology vendors make their way across the Nevada dessert to the glimmering mirage that is Las Vegas. They come to show their wares to the gear-lusting throngs. My trek, however, wasn’t in search of new gadgets, it was to stay connected and on top of trends as an industry marketing consultant.

Historically, I’d spend hours on the show floor going booth-to-booth to make contacts and see what’s new. This year I had a totally different experience that included power lunches ala Shark Tank as the sole female at the table; exclusive cocktail parties with executives of some of the biggest exhibitors; client dinners that resulted in signed contracts and checks written at the table; and late night parties hosted by those that still have budgets to produce private events in excess of $100 per person.

Spending time with NAB mucky-mucks turned out to be an excellent strategy for getting insider views on trends in technology and high-level messaging from guest filmmakers James Cameron and Kevin Smith.

Some of the areas that seemed to be trending at this years show were technology solutions that reduce 3D production costs and enable 3D television production; the democratization of film making tools as they become better and cheaper; and the immediacy of delivering content via the internet through portable streaming technology. The last two were made evident by the prevalence of people shooting everywhere with DSLRs attached to various camera rigs and accessories, and shooters deploying mobile streaming technology from their heavy backpacks.

Read more...

Chandra Lynn Begins the Tony Robbins/Cloe Madanes Advanced Coach Training Program

2011-02-26T10:14:00.000-08:00

Glow's Principal Chandra Lynn has begun an advanced training program in coaching and strategic intervention led by Tony Robbins and Cloe Madanes. Upon completion, she will receive a certificate in Strategic Intervention Coaching and Marraige Education. This education will greatly benefit Glow's clients in the areas of business relationships, planning, resolving conflicts, systematic thinking, handling crisis, and business mastery. Her emphasis will be on working with celebrities and business leaders.

"Robbins-Madanes Training is the closest you can get to studying to be a coach with Tony personally. There isn't another coach training that offers footage of live facilitation, not to mention with the genius of Tony Robbins. If you are looking to study the highly effective form of Strategic Intervention and Marriage Education, then RMT is for you." Steven Twohig Sr., Owner, Pacing Outcomes.

The training program is co-sponsored by the Council for Human Rights of Children of the University of San Francisco Center for Child and Family Development and by the Robbins-Madanes Center for Strategic Intervention.

Contact her for more information or if interested in being a case study at chandra@glowmarketing.com.

Glow Produces Industry Mixer During SF Game Developers Conference

2011-02-25T17:40:00.000-08:00

Trailblazer Studios contracted Glow Marketing to produce a Happy Hour mixer during the San Francisco Game Developers Conference on Tuesday, March 1. Trailblazer Studios is home to four unique divisions - all under one roof - providing production, post, audio and music. The event is sponsored by Wake County Economic Development, The Triangle Game Initiative and Joystick Labs.

DECOMPRESS NAMM Was a Huge Hit!

2011-01-31T18:27:00.000-08:00

NAMM Meet Up - Networking Mixer

2010-12-16T16:02:00.000-08:00

Come Hang with Chandra Lynn & Sara Griggs During NAMM

Friday, January 14, 5 P.M. til ? - Marriott Pool Deck

Network, make some new friends, relax, have some fun and business up!
This is an open invite so bring your friends, colleagues, clients...just no frienemies please!

RSVP on Facebook Now:
http://www.facebook.com/#!/event.php?eid=111601705575675

Glow Marketing & MATK Produce Another DECOMPRESS Party!

2010-12-13T13:21:00.000-08:00

PMC Speakers and Prism Sound inked a deal with Glow Marketing & MATK to sponsor the DECOMPRESS NAMM Show After-Party. The sponsoring companies are teaming up in 2011 and also excited to introduce the new educational resource MixSensei.com. Music industry pros and NAMM attendees are invited to attend the event on Saturday, January 15 at 8PM at 300 Anaheim, an upscale bowling alley near the Anaheim Convention Center.

Guests will enjoy free bowling, pool and refreshments. They will also be entered to win a studio giveaway!

RVSP Now at http://DecompressNAMM.eventbrite.com.

300 Anaheim will validate 4 hours of parking in the Garden Walk garage. Valet is also available at Garden Walk.

Glow Marketing Presents Marketing FUNdamentals: Strategies That Work

2010-12-13T13:01:00.000-08:00

Glow Marketing Presents

Marketing FUNdamentals: Strategies That Work

A panel of music marketing pros discuss current marketing conditions and modern strategies for customer acquisition, engagement and retention.

The NAMM SHOW, Anaheim Convention Center

Saturday, January 15, 2011 from 11:45 A.M. – 1 P.M.

NAMM HOT Zone Room 202 A&B

December 14, 2010, San Francisco – Glow Marketing’s owner Chandra Lynn will lead a lively discussion on what it takes to succeed in today’s “attention economy”, and deliver effective marketing strategies from two of the industry’s most brilliant minds, Richard McDonald, Senior Vice President, Marketing, Fender Brands and Timothy Self, SVP Sales & Marketing of Propellerhead Software.

Together, these three pros will cover:

· Methods for consistent and integrated branding

· Online and offline customer engagement techniques

· Programs for turning your sales force into ambassadors/evangelists

· How to determine your marketing mix

· Best ways to allocate financial and human resources

· Artist relations strategies

· How to measure the success of your efforts

· More!

Panel Bios

Richard McDonald, Senior Vice President of Marketing – Fender Brands

McDonald joined Fender in June 1993, rising from an entry-level position to his current executive role encompassing marketing and advertising, product development, artist relations, product education, and promotions and events. In approaching business, his philosophy emphasizes a clear focus on customer engagement and fulfilling the brand promise. McDonald arrived at FMIC in the early ’90s as an accomplished guitarist from a musical family and with music industry experience in retail management. He has amassed considerable performing and recording experience, including 20 years as guitarist/songwriter with acclaimed Tempe, Ariz.-based world beat band Morningstar, extensive North American touring, and session work for a variety of artists and on many commercial jingles. www.fender.com

Timothy Self, Senior Vice President Sales & Marketing – Propellerhead Software

Timothy Self joined Propellerhead Software in 2005. After setting up its U.S. subsidiary, he relocated to its headquarters in Stockholm, Sweden in 2006, where today he develops and executes marketing strategies, leads sales and oversees customer care, amongst his various roles. Self has served as Vice President of Developer Relations at Be, Incorporated and led a team of marketing managers, evangelists, and technical support engineers that assembled an impressive portfolio of media applications and peripherals for BeOS. Prior to Be, Self was the Vice President of Product Marketing at Opcode Systems, a leading developer of software for musicians. He managed ComputerWare, a prominent software retailer, and has experience as a concert promoter, audio engineer and acoustic researcher. He received a Bachelors degree in Computer Music from Stanford University.

www.propellerheads.se

Chandra Lynn, Owner & Principal Consultant – Glow Marketing

Celebrating 10 years in 2010, Glow Marketing LLC specializes in integrated marketing communications for the entertainment business. As the owner and principal consultant of Glow, Lynn leads a team that brings cutting-edge music technology to market and helps artists use it from the studio to the stage. Glow offers an integrated approach to marketing that increases brand equity and helps its clients be remembered. Clients include Apple, Inc., Tyra Banks, Terry McMillan, LMG Touring, Live365, Airshow Mastering, and others. Lynn held management positions at successful and legendary entertainment producers, publishing companies, and media. Most notably, Avid/Digidesign; Tickets.com; Bill Graham Presents/Live Nation; New Bay Media; San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc. She has also managed numerous events and led successful marketing programs with A-list artists including Black Eyed Peas, Brooks & Dunn, Linkin Park, Nine Inch Nails, Peter Gabriel, Sting, and many others.

http://www.glowmarketing.com

Contact Chandra Lynn for more information by email chandra@glowmarketing.com or call 650.464.5708.

Glow Marketing Develops MixSensei.com

2010-10-27T15:36:00.000-07:00

Three-time Grammy®-winning Engineer/Producer David Isaac is utilizing Glow Marketing's web design and development services to create and launch mixsensei.com, a site for anyone who is interested in building audio engineering skills. MixSensei's video series integrates a unique combination of engineering skills, musical knowledge, and practical understanding of studio equipment into a fully interactive form of learning that is enriched by the involvement of many high-profile award winning engineers and musicians. MixSensei.com will launch on November 4th to correspond with the 2010 AES Convention.

"Whether they are a starter in the music industry, a student at one of the music colleges, or a professional that wants to hear another perspective on engineering, MixSensei.com is the place to go."
- Dave Issac: Creator of MixSensei

Glow partnered with Trey Sabatelli of Big Grin Media (www.biggrinmedia.com) and Jose Lopez of Hydra Media Labs (www.hydra.com.uy) in order to make MixSensei.com a reality.

About Dave Isaac:

Three-time Grammy®-winning Producer/Engineer Dave “Houdini” Isaac is also a musician - guitar, bass, drums and keyboards – who has worked with a literal who’s who within the R&B industry. Recent projects for his Titan Music & Film Works production company include a Pop/Funk CD featuring Marcus Miller, Patrice Rushen, Nathan Leftenant (CAMEO), James “D-Train” Williams, Mr. Hayes (from New Power Generation) and many more. He is currently wrapping Marcus Miller’s latest CD “Tutu Revisited”.

DECOMPRESS: The Hottest Free AES After Party

2010-10-15T13:48:00.000-07:00

AES Attendees Flock to DECOMPRESS
A Free AES After Party
Produced by Glow Marketing and MATK Corporation
Saturday, November 6th, 8 P.M.
Temple Nightclub, San Francisco

San Francisco, CA, (October 15, 2010) – DECOMPRESS is slated to be the hottest after party of AES San Francisco. Its free-of-charge with RSVP at http://templeafterparty.eventbrite.com. Taking place at Temple Nightclub on Saturday November 6th at 8 P.M., the event is produced by Glow Marketing and MATK Corporation, and supported by Exsilio Consulting Inc, Monster Cable Products, New Bay Media, Disc Makers, GCPro, Glyph, and Studio Expresso.

“With the cancellation of the Tech Awards and no other major event replacement announced for AES,” explains Chandra Lynn, owner of Glow Marketing, “Lisa Chamblee-Hampton and I decided to partner with industry leaders to produce a huge after-party as a way to create a defacto destination for all AES attendees and partygoers interested in after-hours networking. New Bay Media quickly signed on to help us promote the event, and Monster Cable, GC Pro and others have supported the idea through sponsorships.”

Presenting sponsor Exsilio Consulting, builders of custom Windows and Web applications using the latest Microsoft technologies, has chosen to support DECOMPRESS as a launching platform for their entry into the audio industry. Exsilio is now working with MATK to introduce custom tools for business intelligence and analytics to audio companies seeking a competitive advantage.

The AES After-Party is free with RSVP or an AES Badge from 8P – 12A. Guests are welcome to stay after midnight once they have entered Temple during our party. Please keep in mind that Temple closes at 2A.

Located only a few blocks from the Moscone Convention Center, Temple Nightclub has been selected as the site for the event. It is one of three “sustainable” clubs in the world. DJ/Producer and local music activist Paul Hemming conceived the space as an entertainment complex that is totally environmentally friendly. Now, Temple hosts the biggest and best club DJs from around the world to spin to a very glamorous crowd.

About Glow Marketing

Celebrating 10 years in 2010, Glow Marketing LLC specializes in integrated marketing communications, web development and audio/video production for the entertainment business. Glow offers an integrated approach to marketing that increases brand equity and helps its clients be remembered. Clients include Apple, Inc., Tyra Banks, Terry McMillan, LMG Touring, Live365, Airshow Mastering, and others. Glow Marketing is based in the San Francisco Bay Area. www.glowmarketing.com.

About MATK Corporation

Established by audio engineer/technician Dave Hampton, MATK Corporation is a full service music and technology solution provider. A fixture in the business for over 20 years, the brand’s success is based on execution, trust and dedication to service. MATK takes a personal approach to provide each client with the best creative experience possible. Client list includes Lady Gaga, Prince, Herbie Hancock, M.I.A., Maxwell, Justin Timberlake, Babyface, Marcus Miller, RZA and Rafael Saadiq. www.davehampton.com.

Glow Marketing and MATK Corporation Present: Branding Strategies for Music Pros DVD

2010-10-01T16:04:00.000-07:00

In the constantly changing state of the current music industry, it can be harder than ever to get you music heard and and stand apart from everything else out there. Branding Strategies for Music Pros illuminates how to create a great first impression and a strong brand image that attracts the right people. The DVD also teaches how to: Increase your clientele and grow your fanbase, Deliver an image to your fans and clients that fits both of your expectations, Take advantage of the power of social networking and artist promotion sites, Recognize and apply effective corporate branding strategies, and much more.

Branding Strategies for Music Pros was presented at the NAMM show to a live audience of artists, producers, musicians, and engineers by Producer/Engineers Dave and Lisa Hampton and Marketing/Branding Specialist Chandra Lynn.

For more information on Branding Strategies for Music Pros visit http://www.formusicpros.com

Glow Marketing's Chandra Lynn to Speak on Marketing Panel at The Belfast Music Festival

2010-09-13T13:55:00.000-07:00

Glow Marketing's Chandra Lynn has been invited to speak on an international panel at The Belfast Music Festival on Friday September 17 in Belfast, Ireland. Joining Chandra Lynn on this panel will be Sara Griggs of Sara Griggs Media and Paul Brannigan from Kerrang Magazine. The schedule for this panel can be found at http://www.belfastcity.gov.uk/musicweek/workshops.asp.

The panel discussion is entitled "Music PR and Marketingin the Digital Age" (http://www.state.ie/2010/09/news/nile-rodgers-to-launch-belfast-music-week/). Music promotion and marketing is now a global phenomenon with the use of digital media becoming the key tool to gain international recognition and exposure. This workshop will look at the impact digital media can make on local musicians and bands and how good PR and marketing can make or break a career in the music industry.

The project has been funded by Belfast City Council and part-financed by the European Regional Development Fund under the European Sustainable Competitiveness Programme for Northern Ireland and administered by the Northern Ireland Tourist Board.

For more information on the festival, please visit http://www.belfastmusic.org.

Live365 Broadcaster Roadshow

2010-09-13T12:49:00.000-07:00

Internet radio platform Live365 has hired Glow Marketing to produce the "Broadcaster Roadshow" which will take place on Saturday October 6th in San Francisco. The Roadshow will be split into two parts: The Day Event which will take place at The Solarium features educationa on a variety of broadcasting topics, such as building an audience and marketing your broadcast. The Night Event will take place at the 111 Minna Gallery and will be a social/networking mixer featuring live music from Zigaboo Modeliste, the King of Funky Drums - http://www.zigaboo.com. Complementing the performance, delectable cajun cuisine will be serviced along with festive cocktails. The event is free and open to the public via RSVP in advance. For more information and to RSVP, please visit http://www.live365roadshow.eventbrite.com. Please RSVP separately to both events.

GLOW MARKETING LAUNCHES BESTSELLER TERRY MCMILLAN'S NEW WEBSITE

2010-09-01T16:42:00.000-07:00

San Francisco, CA, (September 1, 2010) – In sync with the September 7, 2010 nationwide book release of Getting to Happy, Glow Marketing is proud to launch New York Times best-selling author Terry McMillan's new and improved website, terrymcmillan.com. McMillan's renewed digital debut sings with original music and custom graphics reflecting her dynamic personality.

"I’m THRILLED with my website,” Terry McMillan says, “I want to thank Glow and their team so much for helping to capture, and thus represent my “vision”, personality and what I care about in such a creative, classy, cool, and hip manner. It rocks, and I’m looking forward to watching the site grow. I can’t thank them enough, especially for their patience. It’s nice to know that there are people out there who can deliver on their promises. Chandra and Glow have a great future, and I hope more people are willing to trust them with their vision, even if they aren’t sure what it is." 

To make sure McMillan received first-class, turn-key services, Glow teamed with some of the same talent behind client Tyra Banks’ website, tyra.com. Glow Marketing Principal Chandra Lynn directed the engineering and creative teams: Web Producer Trey Sabatelli of Big Grin Media, Web Developer Norbert Hubert of TwoPointO, Graphic Artist Patrick Boyer of urbancowboy.net and Content Manager Kriz Bell.

“Terry has a huge fan base and now I understand why she attracts so many people,” explains Glow Owner Chandra Lynn. “She has a magnetic, vibrant personality that makes working with her fun and creative. It’s been an honor to work with her, and now I’m an even bigger fan than when I first read Waiting to Exhale.”

A site reflecting Terry's signature sense of style posed unique challenges for the Glow team. The build relied heavily on the creative process. The overall goal was to develop web pages that stretch beyond simple information containers: each represents a different room, full of tools that dig deeper into Terry’s personal and professional world, and the world that she wants to create with her family of fans. The new look takes Terry from her analog origins of print media, distinguishing her as a resource with powerful digital footprint, including her social networking voices twitter.com/msterrymcmillan and Facebook.com/msterrymcmillan .

“Every time my team works on a new website, I am more impressed with our teamwork and accomplishments. The feedback on Terry’s website has been stellar, and it’s because of their hard work. We are becoming known for going above and beyond, exceeding our client’s high expectations. I love it!”

About Glow Marketing LLC:

Celebrating 10 years in 2010, Glow Marketing LLC specializes in integrated marketing communications, web development and audio/video production for the entertainment business. Glow offers an integrated approach to marketing that increases brand equity and helps its clients be remembered. Clients include Apple, Inc., Tyra Banks, Terry McMillan, LMG Touring, Live365, Airshow Mastering, and others. Glow Marketing is based in the San Francisco Bay Area. www.glowmarketing.com.

Press Contact:

Nick Miller
Glow Marketing
650.464.5708
nick@glowmarketing.com

TerryMcMillan.com is a Hit! Read Early Reviews Sent to Terry & Glow Marketing

2010-08-18T16:32:00.000-07:00

"Chandra, I’m THRILLED with my website, and want to thank you and your team so much for helping to capture and thus, represent my “vision” and my personality and what I care about in such a creative, classy, cool, and hip manner. It rocks, and I’m looking forward to watching the site grow. Like us! It rocks! I can’t thank you enough. And especially for your patience. Nice to know that someone can deliver on their promise. You have a great future and I hope more people are willing to trust you with their vision, even if they aren’t sure what it is."
-Terry McMillan

"I love this, it's fantastic! Love the most asked questions (and answers) and the bio is particularly terrific. Photo gallery is great. Love the energy and freshness of "the look". Solomon's music is wonderful, weirdly both soothing and stimulating! And I'm thrilled that I made it into your crib, before the upper arms started their late Fifties decline!! Bravo!"
-Molly Friedrich / Friedrich Agency

"Terry’s website is really incredibly impressive. Superbly designed, great interactive chances for her fans to get involved, just gorgeous layout…it’s really fantastic."
-Lucy Carson / Friedrich Agency

Fan Messages:

"I toured your site. It is esthetically pleasing, smooth music. A wealth of information. Easy navigation. Unique content. A+"

"Whoever designed the website did a great job! It looks like a splash of paint on a canvas."

"I love the site. The pics and music are beautiful. Before twitter I thought you were an awesome writer, now I think you're just awesome period."

"I love, LOVE, LOVE the website! It’s like being at a museum of artistic tributes to Terry McMillan (do we have a place like that yet? Maybe we should?). I especially love the sidebar on the right with the catch phrases of your various titles. It’s just a phenomenal design, I’m so excited that it’s launched! Congrats!"

"Really it's the best author website I think I've ever seen. Truly. Most of them are just boring and they don't reach out. This one does. It's full of life."

Glow Marketing Launches Site for #1 Bookseller Terry McMillan

2010-08-16T17:05:00.000-07:00

Most everyone knows of Waiting to Exhale or Stella Got Her Groove Back. Well there is a lot to know about their creator, #1 Bestseller Terry McMillan, including that Getting To Happy, the sequel to Waiting to Exhale, will be available on September 7 through Viking/Penguin. Now, you can enter her new world at www.terrymcmillan.com for more details.

"Terry wanted to completely reinvent her website, and asked us to transform it into a warm and welcoming 'home' for her readers to hang out," states Chandra Lynn, Glow Marketing's principal and project manager for terrymcmillan.com.

Chandra engaged the same team she worked with on tyra.com to create Terry's site from scratch, including web producer Trey Sabatelli of Big Grin Media; designer/illustrator Patrick Boyer of Unwanted Cowboy; and Norbert Horvath of TwoPointO Inc..

Having worked with Terry for years, writer Kriz Bell developed content for the site and worked closely with Terry to make sure her voice resonated throughout the site.

Keep an eye out for Terry as Getting To Happy sweeps the world. You'll soon see her in O magazine, Entertainment Weekly, and USA Today soon. Check out the site and see if her book tour will be coming to a city near you!