Glow Marketing

Sneak Peek...

2014-09-10T18:02:00.000-07:00

2014-03-03T17:04:00.004-08:00

MUSICIANS INSTITUTE APPOINTS
GLOW MARKETING AS PR AGENCY

Hollywood, CA – March 3, 2014 – Musicians Institute, the college of contemporary music in Los Angeles, recently named Glow Marketing as its official PR agency to promote the school’s educational programs and degree options for performance and music industry specializations. Starting immediately, Glow will publicize on-campus and industry events—including concerts, clinics, open houses and master classes—as well as faculty and staffing announcements, student success stories, community activities and other school news.

Glow Marketing is an integrated marketing firm led by Chandra Lynn, MBA, who personally specializes in music industry press and artist relations. Glow clients have included Apple Inc., Airshow Mastering, Avid Inc., EAW, Line 6, PMC Speakers, WaveDNA, smartcar/Mercedes, Sonic Magic Studios, Tyra Banks, The Wine Group, and many others.

“Chandra Lynn has been a supporter of MI for many years,” states Jessica R. Sullivan, Director of Marketing, Musicians Institute. “When we decided to increase our PR efforts, her company, Glow Marketing, was the obvious choice. We value Chandra’s impeccable reputation and long-standing relationships in the industry, and are excited to formalize our relationship by bringing her company on board."

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About Musicians Institute
Founded in the heart of Hollywood in 1977, Musicians Institute (MI) is a college of contemporary music built on the idea that musicians should teach—and learn from—other musicians in a creative, supportive environment. This unique college offers a complete education in every aspect of the music industry, including instrumental performance, composing for video games, audio engineering, guitar building, music business, and training in the latest music technology. Through real-world experience and guidance from working professionals, students can earn a variety of degrees and certificates, while taking advantage of networking opportunities at its state-of-the-art Los Angeles campus. MI connects students to the global music industry with all the tools they need to enhance their careers and pursue their artistic dreams. For more information, visit www.mi.edu.

To view or download the Musicians Institute Press Kit, visit: www.mi.edu/about-mi/media-relations/.

Glow Helps Introduce G-Technology to The NAMM Community

2014-01-17T13:22:00.000-08:00

G-TECHNOLOGY® DEEPENS COMMITMENT TO THE PRO AUDIO COMMUNITY

Leader in Premium Storage Solutions for Audio/Video Pre- and Post-production

Teams up with Gobbler™, Adds New G-TEAM member Steven Slate, and Showcases Award-Winning

External Storage Solutions at the 2014 NAMM Show

2014 NAMM (National Association of Music Merchants) Show, Anaheim, CA (Gobbler Booth #5499, Hall B), JAN. 23, 2014 – G-Technology, a leader in delivering premium storage solutions for audio/video production, photography and the creative professional market, today announced its continued commitment to the pro audio market. With its roots deeply ingrained in delivering reliable, high-performance, high-capacity storage solutions, G-Technology is aligning with key influencers and innovators at the 2014 NAMM show (January 23-26, Anaheim Convention Center) and beyond to help make the pro audio workflow simpler, better and faster.

At the show, Gobbler and G-Technology (Booth #5499) are showcasing how Gobbler’s purpose-built cloud collaboration and digital asset management service, and G-Technology’s reliable, high-performance external storage devices are a great combination to help solve critical workflow challenges for the pro audio segment. By combining the two solutions, audio pros get the accessibility of Gobbler’s cloud service for simple online backups, file transfers and data management and the speed and flexibility of G-Technology’s reliable, high-performance external storage solutions for their digital audio workstation. Customers who buy a G-Technology G-DRIVE® ev or G-DOCK ev™ will receive 50GB of Gobbler for free for one year ($80 value). Please visit: http://promo.gobbler.com/g-technology/.

“We are pleased to be working with G-Technology as our visions align for serving the pro audio community,” said Chris Kantrowitz, co-founder and CEO, Gobbler. “Together, we’re giving artists and media creators simple, yet powerful solutions for storing, sharing, editing and protecting their work, so the only thing they need to worry about is their creativity.”

G-Technology also announced today that Steven Slate, a producer, engineer, songwriter and entrepreneur whose industry-standard audio production tools can be heard on the biggest hits from artists including Train, Black Eyed Peas and Taylor Swift, has joined the G-Technology G-TEAM ambassador program. G-Technology counts some of the most acclaimed and inspiring professionals in music, film and photography as members of the G-TEAM. As a G-TEAM member, Slate, who just announced the revolutionary new XXX, will draw on his vast experience working at the intersection of music and technology to educate other professionals on the critical role that storage plays in today’s music world.

“My team and I depend heavily on external storage to manage our workflow and keep our music safe and organized, and G-Technology’s solutions are second to none,” said Slate. “G-Technology’s Evolution Series, paired with Gobbler for secondary cloud-based storage and collaboration, is my go-to solution. I’m thrilled to join with G-Technology to share what I’ve learned about keeping my workflow efficient and my data safe, so I can focus on what’s most important to me—making great music.”

This month, FutureMusic gave G-Technology’s Evolution Series its 2013 Gear of the Year award in the Storage Category. FutureMusic praised the Evolution Series for its speed and flexibility, allowing musicians to use the “highly portable” G-DRIVE ev units on location, then plug them into the G-DOCK ev to transfer data “at some of the fastest speeds available today.”

G-Technology is known for delivering premium external storage solutions that are trusted by the pros. From storing, transferring, editing and distributing content, G-Technology makes the workflow simpler, better and faster. G-Technology’s high-performance portable and desktop drives, flexible transfer/edit solutions and fast RAID systems are all built for professional content creation environments where performance and reliability are paramount. Because G-Technology holds itself to the highest standards, its award-winning products can be found in premier production and post-production facilities worldwide.

“We’re proud that so many talented professionals and musicians rely on G-Technology solutions, and we’re thrilled to be here in the midst of so many innovators and visionaries at NAMM,” said Mike Williams, vice president and general manager, G-Technology. “We’re committed to supporting the professionals who are shaping the music and audio industry, and we’re reaffirming that commitment today with our partnership with Gobbler and Steven Slate.”

Attendees at this week’s 2014 NAMM Show can see the latest from G-Technology, Gobbler and meet Slate at Gobbler’s booth #5499, Hall B.

For more information contact:

Erin Hartin

HGST/G-Technology

Cell: 303-601-8035

erin.hartin@hgst.com

Jason Gerdon

Grayling

Cell: 714-423-5050

jason.gerdon@grayling.com

Stay connected with G-Technology:

Tumblr®: G-Technology

Facebook®: G-Technology

Twitter®: @GTechStorage

YouTube®: GTechStorage

About HGST

HGST, a Western Digital company (NASDAQ: WDC), develops innovative, advanced hard disk drives, enterprise-class solid state drives, external storage solutions and services used to store, preserve and manage the world’s most valued data. HGST addresses customers’ rapidly changing storage needs by delivering intelligent storage devices that tightly integrate hardware and software to maximize solution performance. Founded by the pioneers of hard drives, HGST provides high-value storage for a broad range of market segments, including Enterprise, Cloud, Data Center, Mobile Computing, Consumer Electronics and Personal Storage. HGST was established in 2003 and maintains its U.S. headquarters in San Jose, California. For more information, please visit the company’s website at http://www.hgst.com.

G‐Technology external hard drives serve as an element of an overall backup strategy. It is recommended that users keep two or more copies of their most important files backed up or stored on separate devices or online services.

G‐Technology and G-DRIVE are registered trademarks and G-DOCK ev is a trademark of HGST, Inc. and its affiliates in the United States and/or other countries.

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NAMM 2014: Glow Now Scheduling Press Appointments

2014-01-08T16:45:00.002-08:00

Event Announcement: NAMM 2014
Glow Now Scheduling Press Appointments & Parties

We are excited to represent five clients at this year’s NAMM Show!! In an effort to ensure that you get party invites and access to their news, product information and private demonstrations, we are scheduling personal press appointments to discuss editorial and marketing opportunities for 2014.

Please take a look at our NAMM client roster and let us know your availability to meet with any of these relevant companies for your audiences:

1) Gobbler and G-Technology – (Booth 5499, Hall B) - fast and secure backup, collaboration, asset management for pro audio creators. Super fast file transfer. Works w/ProTools, Logic, Reason, etc. Target Audience: All music creators that need to protect their files.

2) SuperMegaUltraGroovy / Capo 3 – (Booth 1686, Hall E) – award-winning app for the Mac that allows guitarists and other musicians to learn songs in their iTunes libraries faster and more accurately. Target Audience: All musicians that want to a new and revolutionary tool for learning to play their favorite songs.

3) WaveDNA / Liquid Rhythm (Booth 6829, Hall A) - an innovative beat generation software, including powerful new MIDI sequencing and editing tools to create and remix drum patterns. Target Audience: electronic musicians, music producers, composers and DJs.

4) Eastern Acoustic Works® (EAW) - the global leader in high-performance, professional loudspeaker system design and manufacturing. EAW’s most admired products include Anya, Avalon, KF, QX and VF Series systems. EAW is part of LOUD Technologies. Target Audience: High-end touring and installed sound professionals.

5) Ultimate-guitar.com – (Booth#4715, Hall C) the fastest growing guitar community on the net. Target Audience: guitarists, advertisers

Please contact us right away to get on our party guest lists and press schedule. Can’t wait to hear from you and see you at NAMM. Happy New Year!!

Chandra Lynn
Principal
Glow Marketing LLC
650-464-5708
Chandra@glowmarketing.com
www.glowmarketing.com

WaveDNA Hires Glow Marketing to Beat the Drum for its Liquid Rhythm Software

2013-12-20T20:05:00.000-08:00

WaveDNA, a Toronto-based music software development company, has been designing and building the next generation of innovative virtual software instruments, including their first software release Liquid Rhythm – a MIDI sequencer and beat generator. To increase exposure and roll out software updates, product bundles, NAMM show activities and other announcements, they hired Glow for press and artist relations. Click here for our latest press announcements.

Liquid Rhythm is an innovative beat generator that enables users to access the building blocks of ten quadrillion rhythmic patterns, import pre-existing MIDI tracks created using their DAW of choice, and mine Liquid Rhythm’s library of loops and kits to quickly create inspiring rhythm tracks.

Contact us about product reviews and artist endorsements, and visit their website for more information and a free trial download: http://www.wavedna.com.

Glow Marketing Goes Live with EAW

2013-12-17T09:18:00.001-08:00

Glow Marketing has been working in the live sound market with Eastern Acoustic Works (EAW) on press and artist relations to support its high-performance loudspeakers systems, including helping to launch its new Anya and Avalon systems.

Here are links to the first set of press releases Glow has developed:

EAW Avalon System Powers World-Class Night Life at the New Avalon Mohegan Sun Nightclub

EAW QX Series Delivers Spectacular Coverage, Output and Clarityto Prominent Houses of Worship

EAW’s Anya Makes Its Korean Debut at KoSound+Stagetech 2013Then Takes Center Stage on Cho Yong-Pil’s 50-City Tour

Seattle’s Decibel Festival Brings Avalon by EAW Back For Second Year

About EAW
Eastern Acoustic Works® (EAW®) is the global leader in high-performance, professional loudspeaker system design and manufacturing. Founded in 1978 and based in an historic mill complex in Whitinsville, Massachusetts, USA, EAW delivers custom sound reinforcement solutions for the world’s most popular concert tours and iconic landmarks. EAW is also known for numerous breakthrough technologies including first-patented designs for digitally modeling, aiming and steering arrays. Built-to-order and state-of-the-art, EAW’s most admired products include Anya, Avalon, KF, QX and VF Series systems. EAW is part of LOUD Technologies.
http://www.eaw.com

SuperMegaUltraGroovy Selects Glow Marketing to Publicize Award Winning Capo 3 Music App

2013-12-17T05:42:00.004-08:00

Glow Marketing is now working with SuperMegaUltraGroovy to publicize their award-winning music app called Capo 3 for learning to play music. Have you heard of it?

Capo 3 helps musicians learn to play their music in iTunes by instantly slowing it down or changing key, automatically detecting chords, and quickly generating guitar tab.

It has received an Apple Design Award and the MacWorld Editor’s Choice Award for one of the best software product of 2013!! When Capo 3 launched in October, it hit #1 Music App and #7 Top Grossing site-wide on the Mac App store for much of October.

As you can see from the Macworld review and the artist testimonials on capoapp.com, beginning and pro musicians are loving it.

Home Town Recognizes Glow with 2013 Best of Pleasant Hill Award

2013-12-11T10:16:00.000-08:00

Press Release
FOR IMMEDIATE RELEASE

Glow Marketing LLC Receives 2013 Best of Pleasant Hill Award

Pleasant Hill Award Program Honors the Achievement

PLEASANT HILL December 4, 2013 -- Glow Marketing LLC has been selected for the 2013 Best of Pleasant Hill Award in the Business Management Consultant category by the Pleasant Hill Award Program.

Each year, the Pleasant Hill Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Pleasant Hill area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Pleasant Hill Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Pleasant Hill Award Program and data provided by third parties.

About Pleasant Hill Award Program

The Pleasant Hill Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Pleasant Hill area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Pleasant Hill Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.
SOURCE: Pleasant Hill Award Program

CONTACT:
Pleasant Hill Award Program
Email: PublicRelations@awardredemption.org
URL: http://www.awardredemption.org
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Glow on the Downlow with Line 6

2013-10-14T16:21:00.000-07:00

Glow is currently working with Line 6 on some highly confidential projects. sssshhhhh! Secrets will be revealed at NAMM 2014. http://line6.com/

smart car Chooses Glow for Event Marketing

2013-10-14T16:07:00.003-07:00

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smart, a subsidiary of Mercedes-Benz USA, chooses Glow Marketing to line up events that support their smart center San Francisco dealership. With a mission to showcase their fleet of cars and increase test drive opportunities, Glow’s responsibilities include negotiating event sponsorships, developing promotional partnerships, and managing logistics for a variety of event types. smart cars are “the funniest, zippiest smarts to date.” For more information, visit http://www.smartusa.com/

Glow Client 'Joe Solo’s Music Success Workshop' Adds a Second Los Angeles Event

2013-07-25T15:13:00.001-07:00

Joe Solo’s Music Success Workshop Adds a Second Los Angeles Event to Build Personal Road Maps for Success in the Music Business

July 25, 2013 –Los Angeles, CA- Joe Solo’s Music Success Weekend Workshop on Saturday and Sunday, August 10th & 11th, 2013 is almost sold out and the event producers are very pleased to announce the addition of a second date on September 28th & 29th, 2013. Both events are sponsored by Guitar Center and will be held at the Intercontinental Hotel in Los Angeles. The workshop will help attendees build a personal road map to success in the music business. LA producer Joe Solo (Macy Gray, Fergie, American Idol, Universal, Sony) along with a host of music industry insiders will inspire audiences to think differently about their approach to the music industry and share career advice.

The Music Success Weekend Workshop is for aspiring musicians who want to succeed in the music industry and features the following guest speakers:

Carmen Rizzo - Artist/Producer/Remixer (Credits: Niyaz, Coldplay, Seal, Ray Charles, Paul Oakenfold, Alanis Morissette, Perry Farrell)

Peter Cohen - Talent Coordinator for The Voice

Michael Eames - CEO and Publisher of PEN Music Group (Credits: Christina Aguilera, Selena Gomez, Shrek, Homeland, New Girl)

Ann Kline - Music Supervisor (Credits: The Lying Game, Shameless, ER, West Wing, Quintin Tarantino's Jackie Brown)

Jason Kramer - Music Supervisor & KCRW Radio Host

Michael Todd - Sr. Director of Film & Television Music at ASCAP

Stacy Palm - VP Film & TV Music Paramount's Famous Music

Max Luces-Tucker - Music Supervisor (Credits: Keeping Up With The Kardashians, ABC, HBO, NBC, The Real World, many others)

Chris Jackson - Music Supervisor for the E! Network

Jack Diamond- Music Supervisor/Music Editor (Credits: 2 Broke Girls, Seinfeld, Will & Grace, many new pilots)

“I cherry-picked these folks because I believe each one has a unique insider perspective on how to create a niche for yourself and breakthrough in today’s crowded attention economy,” states Solo. “No where else will aspiring musicians and music industry pros find this insanely useful information!”

Tickets to Joe Solo’s Music Success Weekend Workshops are on sale now. To learn more about the event and bonuses offered, visit http://www.joesoloworkshop.com/westcoast or call 800-269-6545. Use Discount Code PR10 for 10% off.

For those coming from out of town, The Intercontinental Hotel has special room rates just for registered workshop attendees. Please use the code SP1 when booking your room. The Intercontinental is located at 2151 Avenue of the Stars, Los Angeles, CA 90067. Contact them at 1-310-284-6500 or visit http://www.intercontinentallosangeles.com/.

To sign up for Joe’s FREE Music Success Video Nuggets and weekly tips email newsletter, go to http://www.JoeSoloWorkshop.com/videoseries.

Note to Press: For high-res images and interviews with Joe Solo or the event’s guest speakers in advance of the workshop, please contact Chandra Lynn, Glow Marketing at Chandra@glowmarketing.com.

Joe Solo's Music Success Workshops Hits Seattle

2013-01-04T14:37:00.003-08:00

Press Contact:
Chandra Lynn
Glow Marketing LLC
650-464-5708
chandra@glowmarketing.com

FOR IMMEDIATE RELEASE

Joe Solo’s Music Success Weekend Workshop Hits Seattle
Marriott Waterfront Hotel – February 16-17, 2013
Presented by Gibson & Propellerhead

$99 Deal Extended to January 15!

January 3, 2012 – Seattle, WA – Aspiring musicians and songwriters now have a unique opportunity to gain inside information about what it takes to break through in today’s ever-changing music industry by attending LA record producer Joe Solo’s Music Success Weekend Workshop.

The two-day event will be held Saturday and Sunday, February 16 & 17, 2013 at The Seattle Marriott Waterfront Hotel in Seattle, Washington. The Early Bird price of $99 has been extended to January 15 at www.JoeSoloWorkshop.com/Seattle. Prices go up on January 16, 2013 and eventually reach $435 for on-site registration.

Solo’s work developing popular artists such as Macy Gray led him to founding the Music Success Workshops.

“I feel so blessed to have been successful in music,” states Solo, “and I want talented and dedicated artists to join me on this amazing journey. My workshops are designed to empower people with the creative, marketing and music industry insider knowledge about what it takes to have success and how to avoid costly mistakes.”

At the two-day weekend workshop, attendees will discover the right tools and strategies to accelerate their music career and get them the recognition their music deserves.

Topics include:

How to get your music heard by the right people.
Developing a music career path that suits you.
Songwriting for universal appeal.
The psychology of producing hit songs.
How good production makes all the difference -- hear “before” and “after” examples.
New techniques to inspire musical creativity.
Learn the tools that others have used to breakthrough.
Fresh techniques for marketing your music.
Learn how to best work with label execs, managers, A&R reps, music attorneys, music supervisors and other industry players.

Other workshop benefits include on-the-spot song evaluations for the first 24 registrants; drawings for valuable merchandise including Propellerhead’s Reason software; industry discounts; and other exciting bonuses.

Joe Solo’s Music Success Workshops are presented by Gibson and Propellerhead.

To learn more about Joe Solo’s Music Success Workshops and bonuses, visit www.JoeSoloWorkshop.com/Seattle or contact Chandra Lynn at chandra@glowmarketing.com.

To sign up for Joe’s FREE Music Success Video Nuggets and weekly tips email newsletter, go to www.JoeSoloWorkshop.com/nuggets.

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Band Inc. - The NAMM Show H.O.T. Zone - Saturday, January 26, 2013

2012-12-17T09:32:00.000-08:00

If you're attending NAMM 2013, come check out Band Inc. - Running Your Band as a Brand on Saturday, January 26 from 2:00 - 5:30 P.M. This is the fourth year that Chandra Lynn of Glow Marketing has lead an informative marketing mini-conference in The H.O.T. Zone at The NAMM Show. Here's the line-up of fantastic speakers that you don't want to miss this year:

2:00p – Chandra Lynn/Glow Marketing - Welcome & Band Inc. Overview

Chandra Lynn founded California-based marketing agency Glow Marketing LLC in January 2000. For over 11 years, Glow has worked with a variety of consumer and entertainment brands, high-tech companies and artists on successful integrated marketing solutions and creative services. Previously, Chandra held management positions at legendary entertainment producers, publishers, and major market media, including, Avid, the leader in audio and video; Tickets.com; Bill Graham Presents/Live Nation; New Bay Media (Guitar Player, Bass Player & Keyboard Magazines); San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc.
www.glowmarketing.com

2:30p – Kelli Richards/The All Access Group moderates a panel of industry pros about running your band like a branded business.

At a time when digital distribution is the tail that wags the dog, and when big record labels have contracted, it's critical for artists and bands to see themselves as a branded business. They must be more responsible than ever to build a strong team around them, to embrace working with consumer brands to increase their exposure and fund their albums and tours, and to engage more actively in social media and other direct-to-fan initiatives because the old way of doing things simply no longer works. Come and hear from players in the ecosystem who enable bands to thrive as the music industry reinvents itself.

Panelists:

KamranV/POP-AUT
Phil Sandhaus
Jaunique Sealey
Jeff Price
Ned Hearn

Kelli Richards is a true trailblazer in the digital music and media arenas with more than twenty years of senior-level experience. With a unique talent for connecting innovators in technology with creative leaders in entertainment, Kelli guides her clients to create big visions, make big connections and achieve big results. A highly sought-after consultant, mentor, speaker, producer, coach and author, Kelli is the CEO of The All Access Group. She and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
www.allaccessgroup.com

3:30p – Mike King/Berklee College discusses traditional and cutting-edge options for generating funding.

Mike King is a course author, instructor, and the Director of Marketing at Berkleemusic, the online extension school of Berklee College of Music. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, www.artistshousemusic.org, for three years. An experienced live presenter, Mike has also been published in industry and national print media and has written three courses for Berkleemusic: Online Music Marketing with Topspin; Music Marketing: Press, Promotion, Distribution, and Retail; and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. He also teaches The Future of Music and the Music Business for Berkleemusic. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011. www.musicmarketingbook.com

4:30p – Carmen Rizzo - Come see two-time Grammy Nominee Producer/ Artist Carmen Rizzo speak about his recent TED Talk "Manifesting the New Music Fan" and the ins & outs of attracting new fans in a over-crowded market. Moderated by Glow's Chandra Lynn.

Producer, artist, electronic musician, composer, DJ, remixer, and two-time Grammy nominee Carmen Rizzo has had a very eclectic career, from writing, engineering and programming on Seal’s classic album Seal 2 to producing and writing for Paul Oakenfold’s Bunka album, and from collaborating with Tuvan throat singers Huun Huur Tu to co-founding the groundbreaking world music/electronic act Niyaz (whose three albums all debuted at #1 on the iTunes world music chart). As a member of the National Academy of Recording Arts and Sciences (NARAS – the Grammys), Carmen has served on the board of Governors & Trustees and on the Producer & Engineering Advisory Board. In 2005, he co-wrote and introduced the new category Best Electronic Album, as well as writing technical Grammys for Apple and Roger Linn. Carmen has lectured and spoken about music at such institutions as a TED convention, the Berklee School of Music, USC, UCLA, Los Angeles Film School, and the University of Audiovisual Arts – European Film Academy ESRA, in Skopje, Macedonia. Carmen is also the owner of Electrofone Music, a boutique music label releasing albums worldwide.
www.carmenrizzo.com
Join us!

Glow Launches Trapiche Wines New Website

2012-12-09T11:46:00.004-08:00

Trapiche Wines from Argentina needed a US website and turned to Glow for help with design and programming. Check it out at Trapiche Wines!

Design by Patrick Boyer and Programming by Kris Hadlock.

Other sites by Glow for The Wine Group include:

Cupcake Vodka
Cupcake Vineyards
Concannon Irish Whiskey
Flip Flop Rum
Acme Wine Movers

Clair Global & Glow Marketing Bring Bands and Brands Together for Music Fans

2012-08-09T15:22:00.000-07:00

Clair Global, the most awarded company serving the concert touring industry for over 45 years, and Glow Marketing LLC have teamed up to produce and deliver high-quality branded entertainment to fans of popular music.

Focusing on branded webcasts of today’s best-selling concerts, festivals and special events, the companies have paired Clair’s cutting-edge technology solutions and long-standing top-tier artist relationships with Glow’s entertainment marketing and branding services. Together, they are poised to be the music industry’s leading producers of high-profile branded entertainment.

“Working with the A-list artists requires us to stay ahead of entertainment and technology trends,” states Troy Clair, CEO of Clair Global. “Branded entertainment is proving to be more than a trend, it’s a real solution for brands and bands to increase exposure and revenues. That’s why we’ve invested in the technology and expertise to deliver premium content to global audiences.”

Not simply a webcasting solution, Clair and Glow provide a complete program for marketers looking to align their brands with today’s most popular talent. Additionally, the program supports artists looking to expand their fan bases and increase direct sales of merchandise, downloads, fan club memberships, charity donations and more.

The program includes:

· Connections between top consumer brands and popular entertainment properties and artists.

· Turn-key technology and professional services solutions for capturing and broadcasting live concert streams and premium artist content through official websites, social media, and partner sites.

· Integration of broadcast distribution, media and promotional partners for expanding impressions and gaining new audiences.

· eCommerce solutions to increase revenue and contributions from direct sales and charitable donations.

· Professional marketing services to help integrate promotional campaign activities between brands, agencies, entertainment properties, media and distribution partners.

· Legal support for artist fees and usage rights.

The costs for complete services vary based on a variety of factors, including related travel expenses, artist fees, and usage rights. Webcast costs can be completely sponsored for brand exclusivity or shared by non-competitive brand sponsors.

For more information, please contact Chandra Lynn, CEO of Glow Marketing at 650-464-5708 or chandra@glowmarketing.com.

About Clair Global
Providing global service and live shows since 1966, Clair is the premier global sound reinforcement provider and acknowledged audio industry leader. Clair offers a complete array of state-of-the-art products, technical staff and services to the professional touring industry. Known for being the most awarded company in the live touring and sound industry, Clair now provides webcasting solutions that live up to the company’s high standards for technology and professional service. http://www.clairglobal.com

About Glow Marketing LLC

Glow Marketing LLC specializes in integrated marketing and branded entertainment, and connects brands with popular entertainment properties. Glow is responsible for brand sponsorship sales and marketing of Clair’s webcasting solutions. Glow also provides complete marketing agency services from branding and graphic design to digital media production. They offer an integrated approach that increases brand equity and helps clients be remembered. http://www.glowmarketing.com

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Chandra Lynn's Roadmap to Success Article is Published in I Am Entertainment Magazine

2012-07-14T09:30:00.000-07:00

I Am Entertainment Magazine Editor-in-Chief Shaine Freeman followed up with Chandra Lynn after featuring her on the cover of the magazine in 2010, and asked her to contribute to his 'ABC's of Success' column. She wrote 'Defining Your Road Map to Success' and it can be found in the current July/August issue on page 12.

Check out the digital edition here: http://www.iaemagazine.com/digitalmagazine.html and let us know what you think.

Chandra has been studying coaching in the (Anthony) Robbins-Madanes Training program and more articles will follow. Stay tuned!

Glow Marketing Ramps Up Video Services!

2012-07-05T14:37:00.001-07:00

Glow video contractor Gabe Echeverria has officially joined our team to expand our video production services to include branded entertainment, promotional videos, interviews, commercials and more.

Having extensive experience producing and directing videos for such companies as Avid Technology and Apple Inc., Gabe also brings his assistant director experience from working as a member of the DGA (Director's Guild of America) on hit movies such as America's Sweethearts (Julia Roberts, Catherine Zeta-Jones, Billy Crystal, John Cusack) and Bounce (Gwyneth Paltrow and Ben Affleck) as well as numerous TV productions including Star Trek: Deep Space Nine, Angel, Diagnosis Murder, and others.

Gabe's IMDB Page

Gabe's network of video production pros are among the top of their class. We are excited to bring them together for your next project. Call us to discuss your ideas at 650-464-5708 or email chandra@glowmarketing.com.

Black Lotus Threads New Logo Unveiled!

2012-06-13T15:36:00.001-07:00

Alia Adler, Black Lotus Threads owner and chief designer, hired us to create a logo that was based on a hand-drawn piece of artwork that is close to her heart. Here is the new logo by Patrick Boyer unveiled for the first time! This is just the beginning...

Trailblazer Studios Unveils New Custom Website by Glow Marketing

2012-04-20T14:20:00.001-07:00

Trailblazer Studios was a multi-dimensional project that involved web strategy for collapsing five independent divisional websites into one dynamic site under a single brand. Glow refreshed the Trailblazer Studio's logo and designed a website that starts with a full-screen video homepage and moves to a custom video playback console environment.

Department Head Eric Johnson relayed their excitement over the new enhanced website to Glow principal Chandra Lynn:

"Everyone at Trailblazer is really happy with the site and the process of working with you and your team! Two years ago I hadn’t even met you yet and now you’ve just delivered what Tom (CEO) is calling our “best site ever”."

Check it out at trailblazerstudios.com.

Glow Marketing Adds Marketing Coordinator Peter-Christian Paulin

2012-04-20T13:38:00.000-07:00

Peter-Christian Paulin

Peter-Christian Paulin joins the team at Glow Marketing to support marketing projects. Having recently graduated with degree in International Business and Marketing from the University of San Francisco, his primary interests lie within advertising and marketing--and basically everything and anything creative. Having gained extensive experience working as a marketing intern during his college years at Lufthansa Airlines, San Diego Magazine, and The Copenhagen Post, he is excited to be a part of Glow.
Having grown up partly in Copenhagen, Denmark, Peter-Christian has lived an international life. On his spare time he enjoys traveling to the far-out corners of the globe, with his favorite vacation spot being Thailand. He is also an avid cook, and loves photography and creative writing.

Peter-Christian can be reached at:
peter@glowmarketing.com

Glow Marketing Shares Preso on DIY Artist Marketing

2012-02-15T12:12:00.000-08:00

Check out this presentation that Jason Spitz and Chandra Lynn presented at The NAMM Show about building a sustainable DIY business with your music. Establish your brand, grow your audience, and market & sell your offers to fans. Includes case studies on effective uses of social media.

Learn More About Glow Marketing's Fan and Customer Engagement Services

2012-02-10T16:01:00.000-08:00

This is an overview of our services around customer engagement. It will explain how we can help brands, bands and other business create raving fans!

Review it to learn more about these services:

+Design and Programming
+Web, Interactive and Mobile
+Social Communications
+Advertising and Promotions
+Endorsements and Licensing
+Audio and Video Production
+Event Management
+Premium Merchandise

View more presentations from Chandra Lynn

Glow Marketing Presents NAMM Social Marketing Mini-Conference

2012-01-10T14:13:00.000-08:00

Friday, January 20 from 1:00 – 5:00PM

The H.O.T. Zone, The 2012 NAMM Show, Anaheim

Glow Marketing is pleased to present a social marketing mini-conference at the 2012 NAMM Show in The H.O.T Zone (hands-on training) program which provides continuing education to music industry professionals. The mini-conference will feature some of the industry’s top marketing professionals and educators who will discuss strategies and practical tools for do-it-yourself marketing, branding, and social media engagement.

The mini-conference will be held on Friday, January 20 from 1:00 – 5:00PM on the 2nd floor of the Anaheim Convention Center, Hall B, in the H.O.T. Zone training area.

1 P.M. - KEYNOTE
Richard McDonald, Senior Vice President of Marketing
Fender Brands

Richard McDonald is FMIC’s Senior Vice President of Global Marketing. McDonald joined Fender in June 1993, rising from an entry-level position to his current executive role encompassing marketing and advertising, product development, artist relations, product education and promotions and events.

In approaching business, his philosophy emphasizes a clear focus on customer engagement and fulfilling the brand promise. Among his many accomplishments at FMIC, McDonald served as Fender amplification marketing manager (1997-2000) and vice president of electric guitars (2000-2002), an especially creative period during which he was instrumental in developing some of Fender’s most successful products. As Senior Vice President of Global Marketing, he subsequently led the unification of FMIC’s entire global marketing organization. More recently, McDonald has managed FMIC’s aggressive brand acquisition strategy while leading the company’s global marketing initiative.

McDonald arrived at FMIC in the early ’90s as an accomplished guitarist from a musical family and with music industry experience in retail management. He has amassed considerable performing and recording experience, including 20 years as guitarist/songwriter with acclaimed Tempe, Ariz.-based world beat band Morningstar, extensive North American touring, and session work for a variety of artists and on many commercial jingles. www.fender.com

2 P.M. – DIRECT TO FAN:
CREATING COHESION FROM CHAOS
Mike King
Berklee College of Music

Mike King is a course author, instructor, and the Director of Marketing at Berkleemusic, the online extension school of Berklee College of Music. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, www.artistshousemusic.org, for three years. An experienced live presenter, Mike has also been published in industry and national print media and has written three courses for Berkleemusic: Online Music Marketing with Topspin; Music Marketing: Press, Promotion, Distribution, and Retail; and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. He also teaches The Future of Music and the Music Business for Berkleemusic. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011. www.musicmarketingbook.com

3 P.M. – TAKING THE CLOUD TO THE CROWD:
SOCIAL MEDIA FOR THE MUSIC INDUSTRY MODERATOR
Kelli Richards, The All Access Group

Nic Adler, Roxy/Sunset
Ed Byrnes, Ultimate-Guitar.com
Roy Elkins, Broadjam
Craig Knudsen, The Piano Guys
Jon R. Luini, Chime Interactive
Peter Saltzman, CEO and Founder Music Online Alive

4 P.M. - D.I.Y. ARTIST MARKETING FUNDAMENTALS
Chandra Lynn & Jason Spitz

Chandra Lynn, Principal
Glow Marketing LLC

Chandra Lynn founded California-based marketing agency Glow Marketing LLC in January 2000. For over 11 years, Glow has worked with a variety of consumer and entertainment brands, high-tech companies and artists on successful integrated marketing solutions and creative services. Previously, Chandra held management positions at legendary entertainment producers, publishers, and major market media, including, Avid, the leader in audio and video; Tickets.com; Bill Graham Presents/Live Nation; New Bay Media (Guitar Player, Bass Player & Keyboard Magazines); San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc. www.glowmarketing.com

Jason Spitz
Music Marketing / E-commerce Specialist

Jason Spitz has spent his career at the intersection of music, marketing, and E-commerce. While working at Rhino Entertainment (a division of Warner Music Group), Jason oversaw direct-to-consumer E-commerce for The Grateful Dead. He ran the official online store, coordinated direct marketing campaigns, developed new merchandise lines for Dead Heads, and helped release CDs, DVDs, and box sets of live recordings from the band’s vault. He also worked on web stores for the Frank Sinatra Estate and Rhino.Com.   Recently, Jason worked as Director of Marketing for Topspin, where he helped launch the company's self-service software platform for artists and managers. Along the way, Jason has developed and implemented marketing campaigns for groups in music, comedy, and theater -- helping fledgling artists grow their audience and optimize their online business.

The mini-conference will end at 5 P.M.

Visit The NAMM Show website for a full schedule of events in The H.O.T. Zone at http://www.namm.org/thenammshow/2012/hot-zone-grid

For more information, email Maresa Danielsen at maresa@glowmarketing.com.

###

Chandra Lynn's Branded Entertainment Article Gets Featured on Hollywoodtoday.net for Its 100,000 Unique Monthly Viewers

2011-11-12T10:22:00.000-08:00

The Wild West of Branded Entertainment:
Discovery, Coca-Cola, IFC/Sundance Channel, PepsiCo, Smirnoff

With the advent of DVR and on-demand technology, advertising commercials are becoming a thing of the past. When consumers favorite button is fast-forward, its no longer about spending huge ad budgets on clever commercials to grab their attention – well not unless they can be aired during the Super Bowl. The focus is now about the production of unscripted/factual brand-funded entertainment, but the industry is struggling to create a perfect formula for success. A number of pioneers in this field shared their successes and failures at realscreen’s Branded Entertainment Forum in New York late last month. With a full-day schedule, the world’s biggest television networks, consumer brands and production companies converged to figure out how make this budding industry work.

Branded Content Takes on The World

“Branded Entertainment is now world-made,” explains Mike Wiese, director of branded content & entertainment at JWT. Last year, JWT assisted Smirnoff to create their Nightlife Exchange Project, a global branded entertainment program that involved Facebook promotions, live events in 14 cities around the world, and successful partnerships with MTV and Madonna. Michelle Klein, Smirnoff’s VP of global marketing, communication and digital, sited a 60% increase in web traffic and over 100,000 entries into Madonna’s search for the world’s best dancer as a result of the campaign, and said it will soon grow to 50 cities around the globe.

Seeing the possibilities for branded entertainment as the answer to the fast-forward button problem, ad agencies and consumer brands are now looking for culturally relevant content for global distribution. However, not everyone has Smirnoff’s resources, so how can others be successful? Frank Cooper II, PepsiCo’s CEO of global consumer engagement, advises that whatever you do, “it has to add value to consumers.” Tony Weisman, president of Digitas’ Chicago-Boston-Detroit region, said the key is “knowing what’s happening now to keep it relevant” and “to start in a small country to prove the concept.”

Several companies sited partnerships as their recipe for success. “The best way to get into the game is to partner,” said Colby Caines, founder of Back Roads Entertainment, a creative content production company. And partner is exactly what Discovery’s Senior VP Jocelyn Egan did to present the ambitious multi-year, multi-platform Curiosity series. As a presenting partner, Intel received broad exposure through the series’ first 16 episodes and educational website curiosity.com. As a result of its success, Discovery has produced 60 one-hour episodes.

In 2002, 10 seasons ago, CAA Marketing brought together Coca-Cola and American Idol for what has developed into one of the most successful and enduring branded entertainment partnerships of all time. Jed Selkowitz, director of entertainment marketing for The Coca-Cola Company’s North American division, and Ned McNeilage, creative director of CAA Marketing / Creative Artists Agency, were on hand to explain how the right partnerships and integrated marketing efforts can pay off in a big way. “When everything is integrated and works together, they (campaigns) are far more powerful, ” explains McNeilage.

Do We Need Broadcasting Networks Anymore?”

With YouTube now firmly ensconced as an entertainment destination and moving further into original content creation along with other online portals such as Hulu and Yahoo, realScreen editors think it’s a safe bet that more producers and brands will make forays into digital episodic content. So what is the future of network TV?

The consensus at the Forum was that network TV and digital channels of distribution serve different purposes and are both powerful and relevant. Peter Naylor, NBC/Universal’s EVP of digital media sales, gave a presentation about how television is no longer a passive experience, and factual entertainment, as seen with various live competition shows over the years, is perfectly poised to take advantage of the new possibilities afforded by social TV. NBC’s smash singing competition The Voice leveraged social TV to create on of the most talked about – and watched – hits of the past year.

What Works and Why? The Measurement Question

realscreen sited a recent survey conducted by the U.S. Association of National Advertisers that stated while close to two-thirds of client-side marketers say they aim to use branded entertainment campaigns in 2012, 65% of respondents also said they were unsatisfied with the quality of research available to measure its effectiveness. And 37% of companies that don’t use branded entertainment campaigns citied lack of measurable results as the key reason.

Christie Kawada, PH.D., The Nielson Company’s SVP of strategic marketing science, and Evan Shapiro, President of IFC tv and Sundance Channel described new measurement techniques they are working on, including Messaging Innovation Metric (MIM). They described various measurement factors including “relevance”, “engagement” (strength of emotion), “exposure”, “transference” and “need states.” The Nielson Company is currently working with its clients to develop these and other measurement tools.

Some companies have clear measurement tools in place. Robert Friedman, president of @Radical.Media, worked with Amex on its Unstaged program and said they measured its success by the cost per member acquired during the campaign. Others sited web traffic results and online consumer engagement through social media as a factor they evaluate.

Downloads from the Forum are available for free on realscreen's website.

Written by Chandra Lynn, principal of Glow Marketing LLC, an entertainment marketing and branding agency. http://www.glowmarketing.com

Belfast Music Week Features Chandra Lynn's How to Grow a Direct-To-Fan Business Seminar

2011-11-11T15:30:00.000-08:00

The Belfast City Council, gracious hosts of The Belfast Music Week (October 30-November 6, 2011), presented a series of music industry seminars and panels including one by Glow Marketing's Chandra Lynn called How to Grow a Direct-to-Fan Business. Chandra included music marketing and e-commerce experts Jason Spitz and Carl Jacobson (Nimbit) in the presentation to discuss technology solutions and social media strategies for do-it-yourself musicians. The presentation was sold out but the presentation slides are here for your viewing pleasure:

Start businessseminar102011

View more presentations from Chandra Lynn.

Brendan McGoran, Belfast City Council's Creative Industries Officer sent the presenters this message: "I just wanted to say a big thank you to all of you for all your work, help, participation etc in Belfast Music Week this year. It has been a great success and the feedback so far is absolutely amazing – this comes down to all of you – so thanks again."