tag:blogger.com,1999:blog-7274079878188471229Wed, 01 Apr 2026 07:17:00 +0000social mediatwitterFacebookJennifer Texadabloghealth 2.0healthcareeducationquestionsVideoguidelineshospitalphysiciansplanningupdatesannoucementsblogger relationscancermarketingmeasurementmonitoringtrainingyoutubeEMRHABJHIPAAIkeLinkedinMymdandersonNew Comm ForumPresentationsbadgescancerwiseconferencescopywritecrisis communicationdonationsfacultyfind meflockfundraisingfurlitunesma.gnoliaphilanthropypodcastrisksearchsocial bookmarkingteamThe processes and questions that come along with taking a large teaching hospital into Web 2.0 territoryhttp://jennifersreport.blogspot.com/noreply@blogger.com (Jennifer Texada)Blogger51125tag:blogger.com,1999:blog-7274079878188471229.post-7687116703998347420Fri, 13 Nov 2009 16:35:00 +00002009-11-13T10:37:12.724-06:00healthcaresocial mediatwitterLast week I was at a Social Media Breakfast event Paul Chaney talked about the watchwords of the new web being aggregate, curate and filter content. This sumarizes twitter's new list functionality perfectly.  I personally have been longing for a way to combine my contacts, since I started down this crazy twitter road, so I just love this. The icing on the cake is that I can also categorize http://jennifersreport.blogspot.com/2009/11/twitter-lists-gift-that-keeps-on-giving.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-283563529368499340Wed, 14 Oct 2009 20:38:00 +00002009-10-19T08:54:04.095-05:00Facebookhospitalsocial mediatwitterA colleague of mine recently returned from a Ragan social media / health care conference with a question that was asked during the session where she was on the panel.The question: Why does your hospital develop multiple Facebook and Twitter accounts versus one single account?There are a lot of reasons why we do it that way. I am not saying it is the right way or the wrong way, it is just what http://jennifersreport.blogspot.com/2009/10/muliple-social-media-pages-vs-single.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-3577165316871263725Thu, 13 Aug 2009 20:51:00 +00002009-08-14T12:58:54.076-05:00Facebookhealth 2.0physicianssocial mediaOne of my first faculty social media skeptics sent me this wonderful article from the New England Journal of Medicine. In the article a doctor talks about the perception versus the reality of physicians who connect with their patients on Facebook. Dr. Jain starts out by describing the initial "anxiety felt about crossing boundaries" as an "an old problem in clinical medicine but it has taken a http://jennifersreport.blogspot.com/2009/08/physicans-and-patients-connecting-on.htmlnoreply@blogger.com (Jennifer Texada)2tag:blogger.com,1999:blog-7274079878188471229.post-5977918385969955406Tue, 28 Jul 2009 15:43:00 +00002009-07-28T12:45:28.787-05:00FacebookhealthcarehospitalLast week our internal communications department wrote a short article in our online / e-mail employee newsletter about our use of Facebook. It was meant to raise internal awareness, and maybe gain us some new followers. At the end of the article they added a short list of sanctioned institutional Facebook accounts, and my contact information for questions.The article appeared on the home page ofhttp://jennifersreport.blogspot.com/2009/07/how-to-find-out-whos-using-facebook-in.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-146769502281601213Sun, 26 Jul 2009 17:59:00 +00002009-07-28T13:00:15.233-05:00HABJPresentationssocial mediaHABJ Social Networking BasicsView more presentations from Jennifer Texada.http://jennifersreport.blogspot.com/2009/07/presentation-from-habj-conference.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-8759749890216466707Tue, 23 Jun 2009 13:30:00 +00002009-06-23T12:52:43.336-05:00blogphysicianssocial mediatwitterEarly on in the process I realized that in order to make content both authentic and representative of the hospital, I would need to get the physicians on board. In the beginning it was tough. I would call and e-mail and harass their admin's to try and get them on camera for a quick video, or get them to sit still long enough for a 15 minute podcast recording. It was not unusual for me to get no http://jennifersreport.blogspot.com/2009/06/getting-your-physicians-on-board.htmlnoreply@blogger.com (Jennifer Texada)2tag:blogger.com,1999:blog-7274079878188471229.post-3927565338438729919Thu, 28 May 2009 20:30:00 +00002009-05-28T15:30:00.518-05:00blogcancerwiseI am pleased to announce that there is finally a blog! For as much fear and trepidation as the concept caused it arrived with very little fanfare. It launched on a Thursday in the afternoon in “soft launch” mode. This just means I asked for it to go live, but did not link it to anything, so you really had to know the URL to find it. This gave me a few weeks to play with it. I spent about 2 weeks http://jennifersreport.blogspot.com/2009/05/back-to-blog.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-8568166742116524401Sat, 23 May 2009 15:21:00 +00002009-05-26T19:29:32.148-05:00hospitalsocial mediateamWhen I first began to try and figure out the social media plan for the hospital, I was the lone wolf in my office. I spent the first few weeks in my office doing research and trying to figure out the plan. Soon I realized that others were interested in what I was learning, so early on, I started a social media club for other employees who I knew were interested in the topic. We met every few http://jennifersreport.blogspot.com/2009/05/social-media-is-team-sport.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-902200167819140358Fri, 03 Apr 2009 18:05:00 +00002009-04-03T14:42:59.901-05:00EMRFacebookhealthcareMymdandersonphysicianstwitteryoutubewith Web Portals & Social Media CommunicationsI am not a physician, however I do work with them. From what I gather, they are people who enjoy ease and convenience as much as anyone. If they are comfortable with technology then they are not adverse to using it to improve their practice. The hospital that I work for has a physician portal that assists physicians who have chosen to refer their http://jennifersreport.blogspot.com/2009/04/health-20-for-physicians.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-9072338701286211914Mon, 09 Mar 2009 21:22:00 +00002009-03-10T12:39:34.530-05:00copywriteitunesrisksocial mediaLast week I had coffee with a clinician who was in need of an overview on how social media might help with some education efforts that they are hoping to launch soon. Our discussion went well until he cut to the chase and explained that most of his interest was in iTunes U and the idea of developing an audio podcast series of their educational content. I explained that one benefit of this was http://jennifersreport.blogspot.com/2009/03/5-ways-to-leave-yourself-open-to-fraud.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-1273611550463207190Wed, 18 Feb 2009 18:49:00 +00002009-02-18T13:20:32.175-06:00blogguidelineshealthcaresocial mediaAs many of you know, one of the early projects that I was tasked with was development of a blog for the hospital. At the time this was sort of daunting, because there were only a handful of hospitals blogging, in any capacity. From the perspective of our institution on only a few of those were doing it well.But I must give credit to blogs like this one http://sharing.mayoclinic.org/ and http://http://jennifersreport.blogspot.com/2009/02/state-of-blog.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-4500056019711086664Fri, 06 Feb 2009 15:58:00 +00002009-02-06T10:27:36.916-06:00Facebookhealth 2.0HIPAAsocial mediaMore than once, in the past few days I have been asked about how we" get around" HIPAA requirements in Facebook.ex. dchstx @JennTex are you familiar with any HIPAA issues and social media, specifically use of images of friends/fans as profile pics? The answer is we don’t. The Health Insurance Portability and Accountability Act requires that we do not identify patients or their PHI without their http://jennifersreport.blogspot.com/2009/02/not-getting-around-hipaa.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-4306430111636994682Fri, 30 Jan 2009 18:31:00 +00002009-02-03T12:48:53.539-06:00measurementsocial mediaThis week our department /division just added a bit more weight to the social media communications program. The publications and public relations teams merged to become one large external communications team. While the merger overall means many more opportunities for collaboration and streamlining of content, it has also meant that our social media program just acquired and audio & video http://jennifersreport.blogspot.com/2009/01/supporting-social-media.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-2992769783405616190Mon, 29 Dec 2008 17:04:00 +00002008-12-29T11:21:03.089-06:00Jennifer Texadameasurementsocial mediatwitterOne of the things that I have yet to master in this position is how to collect and measure the impact of our use of social media in spreading our message. Currently I have this crazy 8 tabbed excel document where I collect statistics from Twitter, Youtube, Facebook, Podcast listens, and blogger mentions.I am not sure what each piece really means but when I put it all together on the summary page,http://jennifersreport.blogspot.com/2008/12/measuring-impact.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-1144483661354971191Wed, 17 Dec 2008 17:45:00 +00002008-12-22T09:50:51.026-06:00donationsfundraisingphilanthropysocial mediaI had the pleasure of meeting with our development office a few days ago. They had been quite hesitant about venturing into social media as a communications tool until now. What is different about now?1) A local competitor just launched a donation campaign with lots of social media elements.2) A patient/donor went and started a Facebook causes for the hospital without our knowledge or permissionhttp://jennifersreport.blogspot.com/2008/12/social-giving.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-994122699006582311Wed, 03 Dec 2008 18:56:00 +00002008-12-17T11:44:53.768-06:00health 2.0social mediatwitterI knew this was coming, but could not have predicted that it would happen so soon. I have 2 examples of the business of medicine actually taking place within twitter. I just had to share my excitement.Case #1A colleague here at the hospital told me about this one. What is happening here is a Doctor in South Africa is at bedside asking a Doctor in India for real time assistance with a diagnosis. http://jennifersreport.blogspot.com/2008/12/health-20-makes-it-to-twitter.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-8660865073605191815Mon, 10 Nov 2008 19:09:00 +00002008-11-12T13:25:27.473-06:00monitoringsocial mediatwitterSure we are participating in the conversation, but are we listening as much as we speak? One of the things that is great about social media tools is that you have the ability to hear what people are saying about you. If you are smart... you will listen, because that feedback is the key to understanding why the competitor is chosen over you. It is not smart to assume that you know what the issues http://jennifersreport.blogspot.com/2008/11/two-ears-one-mouth.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-6790059861165603918Tue, 04 Nov 2008 18:50:00 +00002008-11-04T12:58:24.465-06:00social mediatrainingVideoI saw this video at a training class that I attended recently. It was such an accurate depiction of how a hands on social media training feels to me. The concepts are simple but what is simple to you is not always obvious to others. Then the fear of messing up or exploring beyond the surface. If I ever have the time to present again, I will probably start out my conversation with this video.http://jennifersreport.blogspot.com/2008/11/sorta-like-social-media-training.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-1935033489478462621Thu, 23 Oct 2008 14:36:00 +00002008-10-23T09:36:03.526-05:00 HIMA IS08 Presentation From: jennifertexada, 12 minutes ago HIMA IS08 PresentationView SlideShare presentation or Upload your own. (tags: social media) Presented at Houston Interactive Marketing Association IS Conference in October 2008 SlideShare Link http://jennifersreport.blogspot.com/2008/10/hima-is08-conference-presentation.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-1613421268124585806Tue, 14 Oct 2008 19:16:00 +00002008-10-14T15:06:41.168-05:00educationFacebookfacultyLinkedinsocial mediatrainingToday is day two of The Department of Faculty Development's Social Media Week (insert fanfare here) at the hospital. One of the people in Faculty Development saw a presentation that I did in March on Social media learning communities, and realized that this information would be valuable to her audience. So they hosted and planned a week of social media training sessions for faculty... all that I http://jennifersreport.blogspot.com/2008/10/social-media-training-for-our-faculty.htmlnoreply@blogger.com (Jennifer Texada)1tag:blogger.com,1999:blog-7274079878188471229.post-7412559763868366482Thu, 18 Sep 2008 15:34:00 +00002008-09-18T11:10:21.170-05:00crisis communicationIkesocial mediatwitterAlthough I never really mention the hospital by name... most of my readers know where I work. Recently we went through somewhat of a disaster. We have always talked about using twitter, and social media in crisis communication but it is not until it really happens that you figure out how it works.So I knew the plan in case of emergency I should communicate out our status online from home using http://jennifersreport.blogspot.com/2008/09/me-twitter-and-hurricane-ike.htmlnoreply@blogger.com (Jennifer Texada)5tag:blogger.com,1999:blog-7274079878188471229.post-2986679616865877426Wed, 10 Sep 2008 14:00:00 +00002008-09-10T09:00:00.814-05:00health 2.0healthcaremonitoringsocial mediatwitterLets say you were on a bus full of people and just a few rows back you heard someone mention your spouse, child, or even boss by name, clearly and specifically what would you do?Would you :1 Go back and smack them around until they stopped?2 Turn around and stare at them directly, or inject yourself into the conversation?3 Completely ignore it and go about your business?4 Just perk up your ears http://jennifersreport.blogspot.com/2008/09/listening-skills.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-4347606659689190423Wed, 03 Sep 2008 15:20:00 +00002008-09-03T10:40:41.741-05:00Facebooksocial mediatwitterProblem #2 Can you represent your work life balance in your social media use & still be professional?I am a person who uses Twitter, and Facebook in both a personal and professional capacity. In my personal social media accounts, I often talk about both work, and my personal life, because I am a whole and multi-dimensional person. Many of the professional connections I have made are because http://jennifersreport.blogspot.com/2008/09/social-media-worklife-balance-part-2.htmlnoreply@blogger.com (Jennifer Texada)0tag:blogger.com,1999:blog-7274079878188471229.post-6814850370311672426Wed, 03 Sep 2008 14:51:00 +00002008-09-03T10:37:51.281-05:00social mediatwitterThis is a post that I have been meaning to write for some time now. But events from the last few weekends ago made me realize that I needed to do it sooner, rather than later.Problem #1 - Monitoring of social media, if done well may cut into your work/life balanceA few weeks ago I took my last "vacation" of the summer a long weekend in my hometown. During a hurricane preparedness meeting we jokedhttp://jennifersreport.blogspot.com/2008/08/social-media-wrok-life-balance-part-1.htmlnoreply@blogger.com (Jennifer Texada)2tag:blogger.com,1999:blog-7274079878188471229.post-8984968289366174020Thu, 28 Aug 2008 14:52:00 +00002008-08-28T13:15:59.948-05:00health 2.0planningpodcastBecause of a shift in our value of "interactive" content and the launch of our iTunes University presence, one of my goals for the year was to produce more digital content. After months of planning and presenting and writing the podcast was born!Getting this podcast series approved was not that difficult, because this is the second podcast series we have launched. The first has some differences http://jennifersreport.blogspot.com/2008/08/birth-of-podcast-series.htmlnoreply@blogger.com (Jennifer Texada)0