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<channel>
	<title>News</title>
	
	<link>http://gofundamental.com/news</link>
	<description>Fundamental</description>
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		<title>Fundamental Friday: Add Value to Your Facebook Page</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/rGdLToUodxg/</link>
		<comments>http://gofundamental.com/news/?p=821#comments</comments>
		<pubDate>Sat, 19 Feb 2011 05:41:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gofundamental.com/news/?p=821</guid>
		<description><![CDATA[
Create a Facebook Page with a plan, but keep it flexible.  Regardless of your business type, do not take yourself too seriously on FB.
Create a tabbed content page. Facebook allows Pages to add extra content. Decide on a strategy that may engage your target audience.  Usually, a well-designed splash page that has inspiring, informative, or  <a href='http://gofundamental.com/news/?p=821'>[...]</a>]]></description>
			<content:encoded><![CDATA[<ol>
<li>Create a Facebook Page with a plan, but keep it flexible.  Regardless of your business type, do not take yourself too seriously on FB.</li>
<li>Create a tabbed content page. Facebook allows Pages to add extra content. Decide on a strategy that may engage your target audience.  Usually, a well-designed splash page that has inspiring, informative, or humorous video wins, along with posting significant events that may interest your fans.</li>
<li>Post at least one update status a week. Make it relevant and interesting.</li>
<li>Post one picture a week that encourages others to upload their own content, which enhances the user experience for everyone. This is another way to raise awareness and possibly more fans.</li>
<li>Give gated content rewards to users who like your page. Think of information or a fun idea which makes people want to like your page and then reward them with an interactive gift/card/message.</li>
<li>Make sure you have links to all of your information: Twitter,  emails, and website url. Take the time to fill out your information so people can review and become involved with your organization.</li>
<li>There are no guarantees.  Keep trying different approaches every few months. Novelty is the fun of social media. Switch it up. Have fun with your organization and see what happens.</li>
</ol>
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		<title>Fundamental Friday: Facebook Privacy: Who is Stalking Me?</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/5cnZJfkGZIw/</link>
		<comments>http://gofundamental.com/news/?p=778#comments</comments>
		<pubDate>Sat, 05 Feb 2011 19:35:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gofundamental.com/news/?p=778</guid>
		<description><![CDATA[In the past two weeks, the number of notifications for stalking applications promising to reveal those secret lurkers who hold on to my every written word have increased. Fortunately, I am well aware of the number of lurkers: ZERO. I am a rather boring person. Therefore, it is easy to overlook this application. However, many  <a href='http://gofundamental.com/news/?p=778'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>In the past two weeks, the number of notifications for stalking applications promising to reveal those secret lurkers who hold on to my every written word have increased. Fortunately, I am well aware of the number of lurkers: ZERO. I am a rather boring person. Therefore, it is easy to overlook this application. However, many people lead interesting lives and it is always fun to see your analytics. It is the newest trend. Hence, the websites such as <a title="About.me" href="http://about.me" target="_blank">About.me</a>, which accumulate and publish data of views and interest level of your online presence.</p>
<p><strong>How do these stalking facebook applications work?</strong><br />
When you accept an application, unless every one of your friends has approved the identical app, tracking is not available for profile views. Even then, there is a nominal chance for this feature to work seamlessly. Most of the apps have the capability of pulling your friends&#8217; names and pictures. This gives the illusion of tracking. The program just creates a random image from your friends&#8217; list and number for views to satiate curiosity.  Each time you use the app, it could record your false stalking result, so there is continuity each time you use the program.</p>
<p>&#8220;But Emma, my ex-girlfriend was on my profile twenty times!  It has to be true!&#8221;  Well, Niels Bohr said that the observer can affect the experiment. Maybe you can apply this to your random result as well?  Why not? However, until you can prove that your mind can control results of randomly generated numbers, then, you may just want to delete the application.   Either way, it does not give you the feedback you wanted.</p>
<p>People do not feel comfortable with a public profile tracking feature and tend to browse less when this specification is enabled on sites. Facebook wants to encourage traffic to many parts of the site.  FB is tracking for its own private purposes, but it is only to know habits and patterns of demographics. I guess you are special enough to be tracked by FB  just like everyone else.</p>
<p>Just another rambling session,</p>
<p>Emma Moore</p>
<img src="http://feeds.feedburner.com/~r/gofundamental/newsfeed/~4/5cnZJfkGZIw" height="1" width="1"/>]]></content:encoded>
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		<title>Passwords: Five Simple Steps for Safekeeping.</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/fM3FhKFw5aQ/</link>
		<comments>http://gofundamental.com/news/?p=750#comments</comments>
		<pubDate>Fri, 28 Jan 2011 20:14:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gofundamental.com/news/?p=750</guid>
		<description><![CDATA[Many times, people use the same password for all sites.  If your password is &#8216;cupcakes&#8217;, then hackers just hook up their dictionary database and &#8216;BAM!&#8221;.  They are ready to enjoy the fruits of their non-labors. These anonymous programmers will filter through all your other accessible websites, leaving you vulnerable for attack and identity  <a href='http://gofundamental.com/news/?p=750'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>Many times, people use the same password for all sites.  If your password is &#8216;cupcakes&#8217;, then hackers just hook up their dictionary database and &#8216;BAM!&#8221;.  They are ready to enjoy the fruits of their non-labors. These anonymous programmers will filter through all your other accessible websites, leaving you vulnerable for attack and identity fraud. </p>
<p>When you surrender your password to anyone, including a web company or person, make sure they have a reputation of integrity and trust. Speaking for Fundamental (gofundamental.com), we are not interested in your emails, blogs and other sites. It is not that you are boring. Your probably are not. We would have a good ol&#8217; time if given permission to play. However, we just do not have the time nor the lack of integrity to pursue that line of living. Fortunately, we have not ever had a problem in this arena, but wanted to stress the importance of honored privacy, nonetheless.</p>
<p>Here are a few simple steps to help guard against hacking:</p>
<ul>
1. Use a combination of all underscores, numbers, capital and normal caps characters. It is also a good idea to make it over 6 characters long.</ul>
<ul>2. Use a word that is not in the dictionary.</ul>
<ul>3. Write down all your passwords and put them in a notebook that you will not lose. Explain the site, password, and username. If you use different emails, then write the email down along with the password. This gives you the freedom to forget your passwords.</ul>
<ul>4. Try not to use a global password for too long. If you do, change it often and write it down. </ul>
<ul>5. Keep your financial institution passwords completely separate from your social passwords. </ul>
<p>Here is an example, Sl0m_!pAss. </p>
<p>Please make sure you follow these simple guidelines and you will reduce your chances of hacking.</p>
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		<title>Emma Moore, of Fundamental, Inc., mentioned in AOL Business article for texting etiquette:</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/Lgbj8eEiP1M/</link>
		<comments>http://gofundamental.com/news/?p=756#comments</comments>
		<pubDate>Fri, 28 Jan 2011 20:05:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gofundamental.com/news/?p=756</guid>
		<description><![CDATA[The 8 Rules of Smartphone Etiquette
smallbusiness.aol.com
The 8 Rules of Smartphone Etiquette &#8211; AOL Small Business &#124; From using emoticons to texting late at night, your phone can get you in trouble if you&#8217;re not careful. 
Here are a few guidelines to help you properly separate business and pleasure.
http://smallbusiness.aol.com/2010/12/15/the-8-rules-of-smartphone-etiquette/
]]></description>
			<content:encoded><![CDATA[<p><strong>The 8 Rules of Smartphone Etiquette</strong><br />
smallbusiness.aol.com<br />
The 8 Rules of Smartphone Etiquette &#8211; AOL Small Business | From using emoticons to texting late at night, your phone can get you in trouble if you&#8217;re not careful. </p>
<p>Here are a few guidelines to help you properly separate business and pleasure.</p>
<p><a href="http://smallbusiness.aol.com/2010/12/15/the-8-rules-of-smartphone-etiquette/">http://smallbusiness.aol.com/2010/12/15/the-8-rules-of-smartphone-etiquette/</a></p>
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		<title>What is Flash? Bit 101 Blog defines it best.</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/LqTs1YIiOXk/</link>
		<comments>http://gofundamental.com/news/?p=741#comments</comments>
		<pubDate>Sat, 13 Nov 2010 19:35:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gofundamental.com/news/?p=741</guid>
		<description><![CDATA[The Flash and HTML5 arguments continue. New statistics of performance were published and Apple announces they will no longer package flash with their devices.
This has become a very common conversation for anyone in the web industry. Keith of Bit 101 blog cuts through the confusion and says it best: 
It was rather fun to air  <a href='http://gofundamental.com/news/?p=741'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>The Flash and HTML5 arguments continue. New statistics of performance were published and Apple announces they will no longer package flash with their devices.<br />
This has become a very common conversation for anyone in the web industry. Keith of Bit 101 blog cuts through the confusion and says it best: </p>
<blockquote><p>It was rather fun to air a lot of the feelings we had about all the recent controversy over Flash, HTML5, iOS, Android, etc. But one thing Mike Chambers said blew my mind to some degree. It really changed the way I see Flash. Up until now, if you had asked me what Flash (on the web) is, I would probably come up with some kind of canned statement like, “Flash is a browser plugin that allows you to do vector graphics, animation, sound, and video. It’s very useful for creating online experiences, games, and Rich Internet Applications.”</p>
<p>But Mike gave a definition something like (probably paraphrased), “Flash is what drives innovation on the web,” and went on to explain that more. What I got out of it is as follows. This expands a bit on what Mike said probably, so I may be going beyond what he meant by it, but I think I got the spirit of what he meant.</p>
<p>The browser has certain native capabilities. These are ideally based on standards and don’t change radically over short periods of time. HTML, CSS, JavaScript, etc. evolve slowly. HTML5 won’t be fully ratified for another 11 or 12 years. This is a good thing. It gives a solid foundation and prevents complete browser chaos and anarchy. But it doesn’t really foster innovation. That’s where Flash comes in. Flash has an 18 month release cycle. It can try things out. Not all of those things work. If they don’t, it can fix them or even get rid of them in the next release. It can change and evolve rapidly, and innovate a hundred times faster than something like HTML.</p></blockquote>
<p><a href="http://www.bit-101.com/blog/?p=2908" target="_blank">read the rest of the article here: Bit 101</a></p>
<p>Why are you still here? Read the article. <img src='http://gofundamental.com/news/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<img src="http://feeds.feedburner.com/~r/gofundamental/newsfeed/~4/LqTs1YIiOXk" height="1" width="1"/>]]></content:encoded>
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		<title>Ode to the CD and Other Technological Babblings</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/3XeBESxGEPQ/</link>
		<comments>http://gofundamental.com/news/?p=692#comments</comments>
		<pubDate>Sat, 23 Oct 2010 17:05:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gofundamental.com/news/?p=692</guid>
		<description><![CDATA[by Emma Moore

As of this week, Mac will not include CD-Rom in their future developments. USB and Internet transfers are more utilitarian at this stage.  It feels like a blink of an eye, ten years ago, I was inspired by the most amazing piece of technology; the CD.  The fascination of creative documents  <a href='http://gofundamental.com/news/?p=692'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>by Emma Moore<br />
<a href="http://gofundamental.com/news/wp-content/uploads/2010/10/starwarsdvcdlabel1.jpg"><img src="http://gofundamental.com/news/wp-content/uploads/2010/10/starwarsdvcdlabel1-300x288.jpg" alt="" title="starwarsdvcdlabel" width="300" height="288" class="aligncenter size-medium wp-image-704" /></a><br />
As of this week, Mac will not include CD-Rom in their future developments. USB and Internet transfers are more utilitarian at this stage.  It feels like a blink of an eye, ten years ago, I was inspired by the most amazing piece of technology; the CD.  The fascination of creative documents being encoded on a disc for PC and Mac, captivated my interest for hours on end.  Other uses involved disc frisbee games and microwaving for a fireworks show.  The process for the CD was arduous. It involved creating the design in Photoshop, animating in After Effects, fun elements in Flash and piecing it all together in Director using Lingo. Then, understanding each operating system, so the CD could interact as well as play effectively on older systems. </p>
<p>That time of my life was filled with Napster downloads, all-nighters, and copious amounts of coffee. My heart was so filled with the exuberance of how amazing technology, in general, could be. It would be able to connect, share, and transform. And now, it does all of this to a point where our future appears to encompass databases of our details about each transaction and written word.</p>
<p>My love for CDs panned out well, I worked on a number of the larger movie press kits of the time: Star Wars, Minority Report, and many others. These press kits were interactive ways of downloading and selecting photos for the major magazines for their weekly publications. Now that industry has evolved as well. Photos do not have the many steps of previous years:  developing from film, painting on directly, and being delivered to a PR person for posting on the internet or magazine. A new industry has been created from people who have learned the skills of website design, blogging, and digital photography, enabling many people to create their own outlets of information, press, and pictures. The world of photography has become more about content than flawless beauty that the entertainment business has worked so hard to preserve. </p>
<p>Yet all things change, especially now that industries are reliant on technology. The CD is just another relic in the junk pile of our accelerated techie growth spurt. However, I tend to remember portions of my life by what kind of technology I was using at the time. The next stage will be the elimination of DVDs in the next two years, but I do not have an emotional attachment to it. The collectors of DVDs will mourn as they realize that their collection will be better served as eclectic coffee cup coasters. Just for today, I am relishing in how CDs played an important role in the passion that I have today for computers, design and development.  </p>
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		<title>Is There a Good Side to Regulation of the Internet?</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/WIxBisK2PsU/</link>
		<comments>http://gofundamental.com/news/?p=668#comments</comments>
		<pubDate>Fri, 10 Sep 2010 19:24:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gofundamental.com/news/?p=668</guid>
		<description><![CDATA[In the past few weeks, statements of &#8216;the internet is dead&#8217; and &#8216;google shall rule the earth&#8217;, have been released. Large corporations, which will not be named,  are pushing articles that attack the FCC for dragging their feet to approve their platforms; blaming the agency for the loss of jobs, etc.
Yet, this process needs  <a href='http://gofundamental.com/news/?p=668'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>In the past few weeks, statements of &#8216;the internet is dead&#8217; and &#8216;google shall rule the earth&#8217;, have been released. Large corporations, which will not be named,  are pushing articles that attack the FCC for dragging their feet to approve their platforms; blaming the agency for the loss of jobs, etc.</p>
<p>Yet, this process needs more time. More products and services are becoming digital. This means that regulation needs to review consensus over time of the internet/mobile movements and act accordingly. It is a very sticky situation and requires many different government agencies and voting procedures. Giving corporations full control of their networks is not the solution as the internet needs to maintain a certain amount of integrity.  The corporations would have a monopoly to sell result slots for each search and privacy would be even more of an issue.  The reason the FCC and related commissions are taking their time is information control. When is it okay to block information? An example of the positive side effect of blocking is Prince&#8217;s album. It could only be released on the site of his choice. This would cut down on large scale theft for many industries which have suffered from the all too available information that should have been paid to view. This would help our economy. Yet, it could also create an even more complex black market, creating problems in the long run. Maybe it would be easier to create a more aggressive social campaign as they did in the 50s and 80s:  &#8216;Made in America&#8217; or &#8216;Keep America Beautiful&#8217;.  The moral codes of picking up after yourself and buying American promoted an emotion that has helped in regions of this country.  Then the social norm could be passed through the generations without the extra legalities. As this does not seem to be a strong trend to push new social norms other than outrageous behavior posed on many of the reality series, but it may be an overlooked possibility. </p>
<p>However, blocking one piece of information also means that people wonder how much more information is intercepted. One must consider the large scale costs of all the law suits and theft that could be prevented if stolen information could be blocked from one source.  Are virtual fences the right way to having a profitable, open landscape for the future?  With that said, the mobile networks and the internet will one day merge into one telecom system. It would be naive though to think that this network would be the only system of informational transport. We have always branched out into subcultures based on our interests. If people do not like what they are reading or begin to distrust, they move away and form their own. </p>
<p>In the meantime, while the corporations hash out their hopes with the FCC and the internet merges into all-access cloud network&#8230; enjoy all the sensational news! Please stay up to date and write your concerns. Be involved as much as possible. </p>
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		<title>The Overlooked Portion of Design</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/8vR-hpxUWeI/</link>
		<comments>http://gofundamental.com/news/?p=635#comments</comments>
		<pubDate>Fri, 27 Aug 2010 18:02:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Applications]]></category>

		<guid isPermaLink="false">http://gofundamental.com/news/?p=635</guid>
		<description><![CDATA[
Having a good quality design gives your site the professional edge and saves costs in the long run.  Design requires more than relevant pictures, illustration, and pretty boxes. When designing for both large and small scale sites, it is important to understand the technical aspects for a pixel perfect site that mirrors your company  <a href='http://gofundamental.com/news/?p=635'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://gofundamental.com/news/wp-content/uploads/2010/08/Song_Page_v21.jpg"><img src="http://gofundamental.com/news/wp-content/uploads/2010/08/Song_Page_v21-1024x769.jpg" alt="" title="myspace tech" width="450" height="337" class="aligncenter size-large wp-image-641" /></a></p>
<p>Having a good quality design gives your site the professional edge and saves costs in the long run.  Design requires more than relevant pictures, illustration, and pretty boxes. When designing for both large and small scale sites, it is important to understand the technical aspects for a pixel perfect site that mirrors your company image.</p>
<p>Here are a few steps that are essential to understanding the process of the technical side of website design:</p>
<li>Interface Design and sketches clarify how the site may work. This step clears up any idiosyncracies in communication between client and team. It also helps the team troubleshoot any navigation and flow challenges before the design process begins. Don&#8217;t be frightened when sketches are given, they are not a reflection of what your site will look like, but only how it will behave.</li>
<li>Style Sheets are compiled for the programmers and future team members. This is time-consuming, but necessary. These style sheets have fonts, colors, sizes, and any generic flow objects that are used consistently throughout the site. This will be handed down to any person who works on the site in the future. Having all of the information about the design in one document or folder will eliminate many issues that occur over the growth span of the site.</li>
<li>Make sure your designer is building out every state for each button, error, and page before any development can occurs. Much of the unexpected development costs happen because the functionality was not completely finished. If all of the states, flow, and functionality have been planned out accordingly, then the development is a more easeful process.</li>
<p>These are just a few of the steps that help create a professional, clean, and congruent site. The technical side is just as important because it will save costs and time for the future!</p>
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		<title>Adobe Refuses to Attack Apple and Encourages Flash Development for Mobile</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/DxqhfNQTxFc/</link>
		<comments>http://gofundamental.com/news/?p=593#comments</comments>
		<pubDate>Sat, 17 Jul 2010 06:09:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Adobe quietly listened to Apple&#8217;s attack and has now formed a new marketing initiative: The Open Screen Project.  It is a brilliant marketing tactic.  The main message is a &#8220;singular experience, multiple devices&#8217; for encouraging solidarity between devices. Adobe posted a  video with top names of the technical industries touting the the  <a href='http://gofundamental.com/news/?p=593'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>Adobe quietly listened to Apple&#8217;s attack and has now formed a new marketing initiative: <a href="http://www.openscreenproject.org/" target="_blank">The Open Screen Project. </a> It is a brilliant marketing tactic.  The main message is a &#8220;singular experience, multiple devices&#8217; for encouraging solidarity between devices. Adobe posted a  <a href="http://www.openscreenproject.org/about/?promoid=EXFCV" target = "_blank">video</a> with top names of the technical industries touting the the flash player. </p>
<p>To encourage the Flash Mobile Platform, Adobe is sponsoring three different contests to promote Flash games and applications for mobile devices. This campaign is very impressive and will gain momentum. It does not exclude anyone or require companies to adapt to new software. The <a href="http://www.adobe.com/mobile/" target="_blank">Adobe Mobile site </a>lists all the phones that read flash. It also has more information about contests for developers to create applications for these phones. </p>
<p>These are the Adobe contests: <a href="http://www.kongregate.com/pages/mobile-game-contest" target="_blank">kongregate, </a> <a href="http://www.mochimedia.com/contest/jul10/enter" target="_blank">mochimedia, </a> and <a href="http://www.flashgamelicense.com/sponsor_pages/adobe/#intro" target="_blank">flashgamelicense</a></p>
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		<title>Fundamental Helps AutoDesk Software</title>
		<link>http://feedproxy.google.com/~r/gofundamental/newsfeed/~3/XxubVkNgW_Q/</link>
		<comments>http://gofundamental.com/news/?p=587#comments</comments>
		<pubDate>Wed, 30 Jun 2010 19:05:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Applications]]></category>

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		<description><![CDATA[Fundamental is currently assisting AutoDesk, a world leader in 2D and 3D design software for manufacturing, building, construction, engineering, and media and entertainment, with their AutoCad Interface Design and Development. We are looking forward to working with AutoDesk for a more seamless experience for their users.
]]></description>
			<content:encoded><![CDATA[<p>Fundamental is currently assisting AutoDesk, a world leader in 2D and 3D design software for manufacturing, building, construction, engineering, and media and entertainment, with their AutoCad Interface Design and Development. We are looking forward to working with AutoDesk for a more seamless experience for their users.</p>
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