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Activating Advancement of Clinical Trials Research via the GoMo Engagement Platform

The merger of these patient-centered partners enables the Brand Aid team to leverage the GoMo patient engagement mobile web platform for key services including clinical trial investigator and patient recruitment, retention and real-time data collection to drive population health management and care coordination.

The GoMo platform is the manifestation of GoMo Health’s proprietary BehavioralRx, the cognitive and behavioral science of patient engagement. Click here to learn more about the GoMo platform.

The combined team will provide:

• Patient engagement solutions that can help clients communicate more effectively.
• A dedicated marketing and technology team that is experienced in the pharmaceutical industry.
• Expanded mobile web capabilities to support patient recruitment and retention.
• Global capabilities and reach.

“We are excited about aligning our business with GoMo Health and their unique Behavioral Rx science and methodologies. We see a proven path forward being used by millions of patients that can change the way healthcare is delivered to empower patients,” says Elaine Oussoren, President of Brand Aid.

Robert Gold, CEO of Gold Group commented, “Brand Aid’s highly experienced pharma team and their digital expertise will help to expand our offering to a broader audience in the healthcare continuum. We are excited to have them join us as we see our offering gain traction, acceptance and ROI among providers and payers.”

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GoMo Health, a leading provider of population health solutions and patient-centered medication therapies for hospitals, health systems, physician practices, and pharma, is excited to announce a strategic partnership with Brand Aid Digital. The agency, based in Boonton, New Jersey, is specialized in online patient recruitment and patient engagement strategies for top pharmaceutical companies.

Brand Aid will now be able to bring the GoMo Health proprietary cognitive and behavioral science, BehaviorialRx, and Concierge Care^® patient engagement system to enable pharmaceutical companies to create a tailored and customized experience to patients considering clinical trial participation. Currently, GoMo Health healthcare clients target more than 20 million patients in the United States; with global deployment engaging consumers and patients in Europe, Africa, Asia, and Latin America.

Says Bob Gold, Chief Executive Officer, GoMo Health, “The partnership between BrandAid and GoMo Health brings pharmaceutical companies a completely turnkey solution for attracting, engaging, and retaining consumers. Pharma companies are seeking innovative methods and solutions for patient recruitment and retention.  The combined team and solution suite can deliver a true competitive advantage by speeding up the time to recruit qualified patients to our life science clients.”

The companies unite to bring a personalized approach to healthcare delivery and clinical research, enabling in the moment interactions, response, and resource delivery to target audiences.  GoMo Health and BrandAid clients include leading hospitals and health systems, health plans, pharmaceutical companies, skilled nursing facilities and government health organizations.

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GoMo Health and 24K Creative Win 5 Awards in 2016 For Creative Development and Launch of Best Customer Service Delivery/Process Improvement Solution

As divisions of Gold Group Enterprises, 24K Creative and GoMo Health collaborated on the design, development, launch and promotion of the Concierge Care® Inpatient Satisfaction solution, designed to engage and deliver to patients in their moment of need. It has improved the work life of Nurses and other hospital staff while providing the patient with a better in-hospital experience.       

Our award-winning solution is growing in utilization, with new subscribers and requests being processed daily throughout our locations nationwide. And don’t just take it from us! 

Details of the awards are as follows:  

17^th Annual eHealthcare Leadership Awards:  

• National Platinum Award – Business/Process Improvement , Best Care/Disease Management Solution   

Hospital Marketing Advertising Awards:  

• National Gold Award - Best Digital Hospital Campaign Under 500 Beds    
• Regional Silver Award - Best Digital Solution   
• Regional Honorable Mention – Best Print Campaign   

Healthcare Marketing Report’s 33^rd Annual Healthcare Advertising Awards:  

• Gold Award - Best Digital Solution   

Click here to learn more about the awards. 

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Asbury Park, NJ (November 15, 2016) – GoMo Health announces Healthy Cities, extending the availability of its award-winning, evidence-based population health management and mobile care coordination solution, Concierge Care®, for use by cities, states, and government organizations for use in economically disadvantaged communities in North America, Europe, Asia, and Latin America.

Healthy Cities includes programs for pre-admission, discharge and managed long-term care for prevention and to improve the quality of life for their residents. The program is used to scale the efforts of Federally Qualified Health Clinics (FQHCs) and Community Health Clinics (CHC) and addresses conditions including congestive heart failure, hypertension, asthma, COPD, diabetes, maternity, pediatrics and behavioral health.

Concierge Care for Healthy Cities is a resident, patient and caregiver engagement solution that is like having a “nurse concierge” at your side; where complex health information is distilled into “snackable bites” of information, sprinkled with general wellness and lifestyle information, creating an experience that’s personalized, easily understood and followed. Requiring no app to download, information is delivered throughout the day via secure mobile messaging.  This behavioral methodology builds trust and credibility, establishing a path to reciprocity as people become further engaged and empowered to manage their care, leading to increased compliance and reduced readmissions and costs.

GoMo Health Concierge Care® recently implemented and announced similar programs, including:

• A 16-month pilot research study conducted through the University Nebraska Medical Center College of Nursing and funded by Blue Cross Blue Shield Nebraska testing a clinical intervention – [GoMo Health®] mobile technology with community health worker reinforcement. The study used a two-group design to test the intervention’s impact on reducing rural preterm births. “The pilot found that the intervention was feasible and cost effective, and was well-received. Participants showed active engagement with the intervention. Both groups had statistically significant improvements in patient activation, with the intervention group scoring higher,” says Mary E. Cramer, PhD, RN, FAAN, Principal Investigator, UNMC.

• A Baltimore city initiative with HealthCare Access Maryland (HCAM), designed to use mobility engagement to provide “in-the-moment” lifestyle education to patients and caregivers to reduce unnecessary Emergency Department readmissions. This Concierge Care program launched in partnership with Saint Agnes Hospital.

• On October 17, 2016, GoMo Health was announced as the health component partner for the MetroLab Smart Cities collaborative between New Jersey Innovation Institute and the city of Newark, New Jersey.

About GoMo Health

GoMo Health® is a leader in population health management patient engagement solutions that support the continuum of care, improved patient satisfaction and new MACRA incentive-based reimbursements.  GoMo Health Concierge Care® personalizes patient interactions using our behavior-based proprietary science, Behavioral Rx, that builds trust and credibility to motivate higher levels of reciprocity and actions. In partnership with health care organizations worldwide, GoMo Health® delivers a highly scalable and cost-effective solution for the management of high-risk, chronic, and complex conditions, enabling better self-management, healthy decision making, and improved outcomes www.gomohealth.com.

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Through the delivery of easy-to-implement, cost-neutral, patient-centered education and resources, the goal of the program is to offer a holistic approach to managing chronic pain, including alternative pain management strategies to avoid dependency on opioids.  This program adds to GoMo Health’s growing library of disease-specific patient engagement programs that support the continuum of care and remote care management, including Concierge Care programs for behavioral health, cardiac disease, pre-natal management, COPD, kidney disease and diabetes.

This in-market, opt-in, 8-week patient education program delivers self-help content and resources via care messages and interactive mobile web pages.  It also offers participants the opportunity to provide real-time feedback on program efficacy and content through interactive surveys.

To learn more about this complimentary program and to sign up to participate, visit managingmypain.com or text MANAGE to 52046.

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