eGrabber Newsletter - Tips for GoldMine users

Merge/ Purge Duplicate Contact Records in GoldMine

Thu, 09 May 2013 18:21:59 +0530

Did you know that you can easily combine duplicate contact records into one using the Merge/Purge feature in GoldMine?

You can even merge the information in details, history and other tabs into a single GoldMine record. Here's how you can do it:

1.	Tag the records you would like to merge. Use the Contact Search Center to tag records by checking the boxes to the left of the line (In GM 7.0 and lower, you can tag records by holding down the Ctrl key and left-clicking on the records). Note that GoldMine will consider the record tagged first as the primary record and merge information accordingly.
2.	Select Tools >> Data Management >> Merge/Purge Records >> Merge Tagged Records from the main menu.
3.	Click Yes when prompted to complete the merge.

Impress Prospects with Personalized Auto-response Emails

Thu, 09 May 2013 18:22:26 +0530

With increasing competition, reaching out to your prospect first with a personalized message is of paramount importance. How many times have you lost a sale because you were not the first to follow up with your prospect?

With eMail-Lead Grabber you can immediately initiate a personalized email dialog with prospects who submitted web forms on your web site. This brightens your chances of converting them to customers.

eMail-Lead Grabber automatically imports email inquiries and web form submissions into GoldMine and instantly sends personalized email responses to your prospects. It also schedules follow up on contacts, ensuring you do not miss out on any of your leads.

So, get eMail-Lead Grabber now and see your sales conversion soar. Download your 10-day free trial today.

4 tips to improve your sales

Thu, 09 May 2013 18:22:51 +0530

Sales professionals often focus on convincing the prospects to buy the product. But the key to successful selling is to focus on the prospect.

Try the following:

1.	Before calling your prospects, research and learn more about them. You can use this information during your conversation.
2.	Ask open questions that will help you get more information from your prospects.
3.	Offer a solution that addresses your prospect’s problems.
4.	Overcome objections if any – clarify & explain the value and benefits the prospect would receive through your offer and close the sale.

4 B2B sales tips for content marketers

Thu, 09 May 2013 18:23:10 +0530

Content marketing plays a crucial role in B2B sales. However, you need to identify and create the right content for buyers who are at different stages in the B2B buying cycle.

Try the following:

1.	For buyers who are unaware of what you offer, write content that grabs their attention. Create messages that reach them, address their problems and answer their questions.
2.	For tentative buyers, provide necessary information that helps them to make an informed decision.
3.	For already-engaged buyers, make a compelling offer. Share white papers, case studies, customer testimonials, etc. that will help them to feel assured.
4.	For invested buyers, offer exclusive content that is informative and use an informal and conversational style.