Gonzo Strategies https://gonzostrategies.com/ Branding and Marketing Colorado Springs Small Business Tue, 07 Feb 2023 22:05:44 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 Why Does It Look Like That? Understanding RGB and CMYK Colors https://gonzostrategies.com/rgb-vs-cmyk/?utm_source=rss&utm_medium=rss&utm_campaign=rgb-vs-cmyk Tue, 14 Feb 2023 15:00:46 +0000 https://gonzostrategies.com/?p=4367 To save money, some small businesses use DIY methods to create their marketing materials. They’ll set-up their business cards, brochures, etc. in Publisher and then send them to an online printer to be produced. But when the product comes back they get a shock because the colors aren’t anything like what they expected – for […]

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]]> Give It Away to Get It Back https://gonzostrategies.com/give-it-away-to-get-it-back/?utm_source=rss&utm_medium=rss&utm_campaign=give-it-away-to-get-it-back Thu, 09 Feb 2023 16:00:31 +0000 https://gonzostrategies.com/?p=4359 Since I started Gonzo Strategies, several people have given me copies of a book called “Gonzo Marketing.” The book itself isn’t great, but it has a theme I can totally get behind. It talks about “giving it away and having it all come back to you”. To the traditional marketing agency or consulting firm this […]

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]]> Keep It In Your Name – Or Risk Losing It https://gonzostrategies.com/keep-websites-in-your-name/?utm_source=rss&utm_medium=rss&utm_campaign=keep-websites-in-your-name Mon, 06 Feb 2023 23:13:01 +0000 https://gonzostrategies.com/?p=4356 Every website has two requirements in common – a domain name (address) and hosting (where the site’s files are stored.) I’m a big believer you need to keep those two things in your own name. Why? The person who controls them (especially the domain) is the person who has control over the site – forever. […]

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]]> Business Owners Beware: Ransomeware Scam https://gonzostrategies.com/ransomeware-scam/?utm_source=rss&utm_medium=rss&utm_campaign=ransomeware-scam Tue, 12 Oct 2021 23:36:28 +0000 https://gonzostrategies.com/?p=4072 Getting a lot of website traffic is generally a good thing, but along with potential buyers, the bad guys are looking for you. If you have a website you’re probably used to getting spam through your contact forms – annoying, but generally harmless. However, recently I’ve had several clients get a message that was both […]

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]]> Just Be Creative – I Trust You https://gonzostrategies.com/rock-game/?utm_source=rss&utm_medium=rss&utm_campaign=rock-game Sat, 26 Jul 2014 15:16:36 +0000 https://gonzostrategies.com/?p=2324 The title of this post is a phrase that usually leads to disaster for everyone involved. Every design or creative project I work on starts with a strategy meeting with the client. I interview the client about what they like and don’t like. I gather information to determine the creative direction for the project. Without […]

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]]> Warning: Website Owners Beware of this Scam https://gonzostrategies.com/warning-website-owners-beware-of-this-scam/?utm_source=rss&utm_medium=rss&utm_campaign=warning-website-owners-beware-of-this-scam Wed, 06 Feb 2013 16:57:55 +0000 https://gonzostrategies.com/?p=2241 I’d like to tell you, and warn you, about a little marketing scheme (scam) that was attempted on a couple of my clients. While I had to admire the company’s nerve – in the same way I admire the Kardashians (i.e. I’d never do anything even close to what you did, but you made a […]

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]]> You Can Avoid This Painful Marketing Strategy Blunder https://gonzostrategies.com/you-can-avoid-this-painful-marketing-strategy-blunder/?utm_source=rss&utm_medium=rss&utm_campaign=you-can-avoid-this-painful-marketing-strategy-blunder Wed, 20 Jun 2012 13:50:08 +0000 http://www.gonzostrategies.com/?p=2178 Your marketing strategy should be based around removing a “pain” for your clientele. But you have to make sure the pain you solve is real one and solving this pain doesn’t conflict with your customer’s somatic markers (hard wiring in the brain that influences buying decisions and determines how effective marketing will be). JC Penny’s […]

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]]> Branding Essentials: Understanding Pixels https://gonzostrategies.com/branding-essentials-understanding-pixels/?utm_source=rss&utm_medium=rss&utm_campaign=branding-essentials-understanding-pixels Fri, 09 Dec 2011 18:38:54 +0000 http://www.gonzostrategies.com/?p=1711 Last time I talked about the different types of electronic artwork and the differences between pixels and vectors. Since I spent most of my last post discussing the importance of vectors I thought it fair to give pixels equal time. When it comes to using images and logos to support your company’s branding, it’s important […]

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]]> Branding Essentials: Why You Need to Know About Vectors https://gonzostrategies.com/branding-and-vector-art/?utm_source=rss&utm_medium=rss&utm_campaign=branding-and-vector-art Thu, 17 Nov 2011 20:49:24 +0000 http://www.gonzostrategies.com/?p=1689 “When it comes to branding, Vectors make the world go ‘round” Recently I was working on setting up a promotional product for one of my clients that needed to include logos and branding from a variety of businesses in the Fort Worth area.  When I asked for vector art, what I got was everything but […]

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]]> The 3 Letters You Need To Know To Market Your Business https://gonzostrategies.com/the-3-letters-you-need-to-know-to-market-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=the-3-letters-you-need-to-know-to-market-your-business https://gonzostrategies.com/the-3-letters-you-need-to-know-to-market-your-business/#comments Wed, 19 Oct 2011 20:03:08 +0000 http://www.gonzostrategies.com/?p=1590 Ages ago when I was teaching a class on marketing for small businesses and start-ups one of the students asked a question that still makes me chuckle.  He said, “Can’t you just tell me what works and I’ll do that.”  If I had the universal answer to that question I could retire. The short answer […]

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