Enter GoodData for Yammer, which will show you any trend you want, when you want to see it.

In partnership with Kanjoya, the leading platform for emotional engagement, GoodData combines your operational reporting and emotional sentiment in the same dashboard, providing full context on the structured and unstructured data in your Yammer networks.

We’ve built GoodData for Yammer around best practices and KPIs for measuring internal and external Yammer networks, enabling the measuring and scoring of everything from the big-picture health of your network to individual posts:

• Highlight key trends and topics in your network, groups and even individual posts.
• Perform ad-hoc analysis on key data in Yammer networks (internal and external) around users, groups and Yams.
• Ensure you’re making the most out of your ESN by tracking and analyzing internal Yammer usage and adoption.
• Pit historical trends against current data to see the health of your user base and group activity trends. For example, you can track engagement this quarter, versus previous quarters versus all-time to see how usage patterns are changing and to measure the effect of any programs or campaigns.
  
• Receive text and email alerts if your metrics demand immediate attention.
• Gain a complete overview of your social investments by adding additional data sources, including Facebook, Twitter, Google+, Enterprise Social Networks (ESNs), CRM and other internal data sources.

The Wisdom of the Cloud

GoodData for Yammer is actually an application built on top of GoodData’s leading business intelligence (BI) platform. Thanks to our cloud-based architecture, GoodData scales to accommodate Big Data and easily connects into all types of data sources (cloud-based or on-prem).  This openness allows us to integrate with leading technology companies like Kanjoya, for example, which uses their natural language processing (NLP) engine to provide rich sentiment and emotion scoring for all Yams in the GoodData for Yammer application. Moreover, because all data is on the cloud, it is more secure. (To learn why, read this.)

In short, the cloud is enabling the new era of BI. For the first time ever, it is easy to collaborate with other platforms to compile, analyze and score disparate information sources. Users on any device can see and interact this information in an intuitive visual form, gaining insight on exactly where to improve their business. That capability, more than anything before it, will truly enable you to see the ROI of your network.

The post Nail Your Network ROI With GoodData for Yammer ™ appeared first on GoodData.

Last year, South by Southwest was all about being social and connected. Path’s David Morin spoke about how happiness is the new form of currency; Good Think’s Shawn Achor talked about how personal lifestreams provide data for the public good.

What a difference a year can make! This year, it’s all mashing up different media—social, mobile, even games—to get things done. We’re seeing a host of new technologies that allow us to collaborate, get more organized and use analytics to make more efficient and productive decisions. Above and beyond touting the benefits of networks, this year’s talks are all about using the media at your disposal to accomplish things. For example:

• Designing Habits: From Big Data to Small Changes
• Enterprise Invades the Apps Playground
• Data and Gamification: Value to the Enterprise

The theme resonating through SxSW is that we’ve hit the place where big data, mobile and social converge. These technologies have grown more mainstream, and we’re now looking for the best ways to implement them. For companies, that means consulting big data, on any device, to find actionable information in real time.

The trick is to integrate as many sources of data, included unstructured sources and partners, into a single platform that is intuitive, visual and accessible anywhere. It’s not so much about the fact that the data or social media exists, but that it can be easily viewed in a single place.

Consumers and enterprises all want the same thing, namely simple, even fun, access to the information they need, when they need it. That’s why gamification, social media and apps are enterprise propositions—because people will use what they enjoy interacting with. It seems we have finally reached the tipping point where enterprise and consumer collaboration technologies are both user-friendly and actually help us to be more efficient and get down to business – intelligently.

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The post SXSW – Music. Film. And Big Data. appeared first on GoodData.

Here are seven ways to love your data this Valentine’s Day!

1. Don’t play hard to get.
Don’t wait until it’s too late to capture good data; If you’re not striking while the iron is hot, you’re sure to miss out on business opportunities. It’s expected that 30 percent of businesses will directly monetize their big data by 2016—now that’s a way to get what you want!

2. Find ways to share the love.
Finding ways to socialize with—and keep track of—your customers is guaranteed to generate new leads. More than 60 percent of businesses have plans to increase their social marketing through YouTube, Facebook, Blogs, Twitter and LinkedIn.

3. Put yourself out there.
After just six hours a week on social media, 74 percent of brand marketers noticed an increase in website traffic. Giving your customers just a few extra hours of love a week can be the difference between meeting and missing your quarterly goals.

4. Sign, seal, deliver.
Only 16 percent of companies have a big data strategy in place for their sales operations. Identify and track new areas for sales opportunities so you can generate the insight you need and meet targets with plenty of time to spare.

5. Spend some quality time.
The best way to understand your customers is to spend some QT with your big data. In fact, 90 percent of sales reps expect that implementing a big data strategy would drastically impact sales.

6. Make a good first impression.
Did you know that 83 percent of social media customer service users have walked away from a purchase if they’ve had a bad experience? That’s a lot of “bad dates!” Make sure your customer service team is always on its A-game so you never have to worry about not getting a second date.

7. Take it to the next level.
The best way to take it to the next level with your customers is through your data. 57 percent of companies say that the biggest benefit of using big data is higher conversion rates.

Download our guide on how to Embrace Big Data in Five Simple Steps.
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The post 7 Ways to Love Your Data On Valentine’s Day appeared first on GoodData.

The following Powered by partner guest blog comes from Chris Marchak, Business Development Manager at Scup, Brazil’s leading social media monitoring and management platform.

3 Best Practices for Setting Up a Social Media Monitoring Campaign

Social media is overflowing with raw data. How do you collect data from divergent platforms, posts, pictures and comments and refine it into something that will help you make decisions?

The process isn’t as daunting as it seems. If you follow the three best practices below, you’ll set the groundwork for a social media monitoring campaign that essentially runs itself:

1. Define your goals

Before you start to organize and monitor your social media data, you need to define your goals. Setting objectives enables you to conduct a more targeted, relevant monitoring campaign. If you want to change your product, the goal could be to understand the impact and acceptance of the change. You would monitor the amount of mentions, how many of them relate to your new product and the ratio of positive versus negative mentions. On the other hand, if your goal is to grow your business into a new market, you’d want to monitor your target market, how they interact with your competitors and which pain points they’re expressing.

2. Identify your target audience

The next step is to immerse yourself in the world of the individuals you want to sell to. Building a profile of your target audience will help you refine your R&D processes, titrate your message and branding to your prospects’ needs and direct your approach to offline product testing.
Which social media hubs do they prefer? How do they express themselves within those hubs? Which trends are they following cloesely? Who are the main influencers in your target market, and how can you best reach out to them? Who are the main detractors to watch?

3. Structure your project

Establishing a project structure simplifies your life after you launch your campaign, making sure all parts are working together smoothly. Regardless of your monitoring focus, three steps can be taken to structure your project:

• List keywords
  Write down as many subject-related keywords and phrases as you can think of. In addition to your own product- and brand name, include your competitors’ names, product nicknames and jargon, including typos; event sponsors and words that are commonly associated with the product name.

• Refine and test keywords
  It’s important to continually refine and test keywords so that you don’t miss any important social media posts—and so you don’t appear in the wrong place. Sometimes undesirable words appear in search results alongside your product name. For example, if the name of your graphic design company is “Apple Pie Designs”, you don’t want to appear in the search results for apple pie recipes. To avoid this, perfect your word combinations with something like “apple pie graphic art.”

• Tagging
  Category tags cluster social media posts with similar characteristics into smaller groups. This lets you compare traffic and mentions between categories, as well as how people are cross-referencing data and which patterns appear in the content. You can use the same structure on your competitors to see where you stand.

Once you have these three steps in place, you’ll have the foundation of your social media monitoring system set up. All that’s left to do is to power through your work from posting to analysis, dramatically increasing your efficiency in the process.

About Chris Marchak
Chris joined the Scup team to kick off its international expansion. He is currently focused on bringing Scup to the U.S. and setting up its New York office. Prior to Scup, Chris acquired his taste for adventure working for a number of high growth start ups, including Groupon.

Learn more about how to monetize social media with GoodData and Scup.

Join our webinar on January 30 to hear Scup share their best practices for setting up social media campaigns. 

The post 3 Best Practices for Setting Up a Social Media Monitoring Campaign appeared first on GoodData.

1) Identifying Trends

People love to share their opinions on social media, and copiously so.
Social data, collected and analyzed, enables you to derive larger trends about who uses your products, what customers and prospects think about your brand and products, and which larger industry trends are taking place. For example, every day, 300 million tweets are sent out. Twitter makes a large part of its income from selling packages of tweets to companies who use that data to follow national moods on products and stay up-to-date with their brands and competitors.

2) Pinpointing Problems

Social media is like a long, ongoing customer satisfaction survey. What people are saying about your brand on social media is an indicator of the health of your customer base. Who isn’t happy? Why not? Once you have the answers, you can adjust your strategy going forwards.

In addition to getting a pulse on your reputation, you can use big data and social media for quality assurance purposes. Viewing customer complaints and turnaround time at your helpdesk is one example. Another is product-related. Auto manufacturers, for example, are using social media to gauge defects on their cars.

3) Predicting Behavior

Social activity can actually be an indicator of where future profits lie. Next Big Sound, for example, is a company that uses social media to predict record sales. Its platform tracks musicians’ social media fans, the number of plays of their songs, website pageviews, comments and other sources of feedback. This information is then used to identify which bands are popular online before they begin to sell records, as well as larger trends in music consumption. Record companies and studios use this information to target their campaigns and find new bands to sign.

WiseWindow, to name another example, tracks social media sentiment in financial markets. Taken in aggregate, this sentiment can predict industry stock movements, boosting investors’ returns in the process.

Other applications of big data and social media include geolocational technologies, like having your restaurant offer a discount coupon when a prospective customer is nearby, and simplified cross-selling and upselling based on a user’s behavioral patterns. Big data as we know it today may not exclusively depend on social media, but social media is an important component, especially when it comes to understanding customers.

To learn more about how you can turn your social media data into a source of revenue, contact us here. 

The post 3 Ways Big Data and Social Media Work Together appeared first on GoodData.

How To Avoid Being Tone Deaf To Customers

Let’s say that you exceeded your sales quota last quarter. You’re rewarded with the company car. That car happens to be a Ferrari 458 Spider.

Chances are, you’d want to take your new Ferrari out for a spin to see what it can do. You probably wouldn’t leave it sitting in the garage and ignore it. But that’s exactly what many B2B salespeople do with the technology they’re given.

Wasting Time on Tone-Deaf Tools

Social media, email campaign and marketing automation tools, to name a few, can give salespeople incredible horsepower in terms of building a quality sales funnel. Yet many companies choose to ignore the potential of their tools. Instead, they stick with tone-deaf techniques like cold calls, or one-way, impersonal email and social conversations — in other words, shooting in the dark for leads.

Email marketing and social tools are also meaningless if they don’t bring intelligence to the conversation between the sales force and leads. What good is blasting out content if your leads still don’t know who you are?

Intelligent Information Generates Better Leads

The key is to bring intelligence to the conversation by configuring each of your messages in a way that’s attractive and relevant to your individual prospects. Here are three ways to use information intelligently — and avoid being tone deaf:

1)   Have the right tools to listen.

Listening involves much more than seeing who opened an email you sent. You want to monitor how people are both finding and engaging with your website.

Which SEO and SEM techniques are working, and in which search engines? What are the main ways that people are finding your products or services? What are people saying about your brand and competitors? How are they finding you in the social sphere? Know the details of how people operate in your company’s online channels, so that you can take intelligent action on the information that you uncover.

2)   Take action on the information you find.

It’s one thing to know that someone is interested in your product. Taking action on that interest is another issue entirely.

One of the most positive things you can do is to send out your product information in a personalized way, then score each lead on their interest and responses. If a lead’s activity is compelling enough, for example they visit your service’s pricing page, forward their information to a salesperson.

Genius automates such personalized communications and the scoring of leads. When I first learned about Genius, I thought to myself “I wish I’d known about this years ago! I would have been rich.”

Coming from a traditional sales background, I’m no stranger to the pain of cold calling. Genius supplants that pain by automating personalized responses and follow-ups, so that leads are engaged on a human level. When you attach Genius to your sales database, you can send personalized messages to each lead ensuring an impactful, engaging and automated qualifying conversation.

The automated version of the salesperson will intelligently engage and respond with a lead for months, keeping them warm until they’re ready to buy, at which point the salesperson would take over communications. In other words, when the sales team does get engaged, there’s already a relationship in place, but no blood and tears have been lost in the process.

3)   Understand trends at the aggregate level, so that you can optimize the first two processes.

The more you understand the channels feeding your pipeline, the better you’ll be able to communicate with your leads. GoodData is very helpful for Genius customers in this step. GoodData can tell you any number of things, including which pieces of content people find most attractive on your website, which channels drive the highest number of clicks, longest visits to your website, and revenue contribution. You can find out what you’re doing well and where you’re lacking, and optimize the weak spots to drive greater traffic,visibility to your brand, pipeline and revenue.

Now Go Out and Drive That Ferrari

At the end of the day, people do business with people. It’s time to use the technology at your disposal to bring the human touch back into your sales funnel. With social media and marketing automation, and tools like Genius and GoodData, you have a Ferrari sitting in your sales garage. It is time to start it up and drive revenue.

Even serves as the Vice President of Revenue and Business Development for Genius.com, prior to which he served as Director of Corporate Sales. During his tenure as Vice President, the Company has grown ASP, reduced churn while expanding Genius’ footprint into five international markets.

Prior to joining Genius, Even was Vice President of Sales at Practice Fusion, Inc. Prior to Practice Fusion, he was with an Associate Managing Director with Oppenheimer & Co., where he managed over $325MM in corporate investments. Even graduated with a Bachelors in Economics from San Francisco State University, and is trained in financial, econometric and BI statistical data analysis.

The post How To Avoid Being Tone Deaf To Customers appeared first on GoodData.

It gets worse. Social media has made a Frankenstein out of your company reputation. Gone are the days when you could dictate your own corporate story. Thanks to social networking, people around the world are setting up sentiments about a company’s product, offerings and even employees without anything they say being in the company’s control.

And beneath it all, there’s confusion. What, specifically, should you do with all this data? How do you make the best use of it?

If you have an old business intelligence (BI) solution, it’s time to drive a stake through that system’s heart and replace your useless historical charts with actionable real-time information. Just like a parent opening your closet and shining a flashlight inside, GoodData’s Bashes show you that there’s nothing to fear. Rather than being scared of big data monsters, you can Bash them to pieces — and use those monster parts to make a buck (or a million).

GoodData’s cloud-based BizData Monetization platform converts your big data into revenue outcomes. We prove that your big data can indeed be tamed and transformed into actionable, consumable, meaningful information, which you can then use to make real-time decisions for material profit.

So if there are big data monsters at your doorstep, there’s only one good way to make use of them. Invite them in and have them make you money.

The post Scared of Big Data? Don’t Be. appeared first on GoodData.

But how do you measure the effect?

At GoodData, we believe you don’t need crazy statistics that track sentiment, you don’t really care about how many terabytes you can gather from Facebook data. And if you need an expert to explain the metrics, they’re probably not the right metrics. Real time is good, but real data is even better.

You want analytics that normal humans can understand. Presented in a way that normal humans can read.

Our new partner Claritics, a “big data” and analytics consulting company, is working on a project with a consumer brand that has a big Facebook presence. Claritics is delivering just this – real data on Facebook social media – powered by GoodData. Here is a quick peek—high-volume social media data presented in a live GoodData dashboard.

Want to know more? sam@gooddata.com.

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