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Packaging: Pure Oceans

Goodman Graphics — Wed, 04 May 2011 10:22:23 +0000

Concept: West Marine needed a new brand that represented an environmentally friendly family of products. Cleaning and other chemical items were reformulated to be earth friendly and still do the job intended. The design would reflect this and stand out on the shelves, being clearly recognizable as an alternative to existing products. Scope of Work: [...]

Packaging: Blast Caffeine

Goodman Graphics — Wed, 04 May 2011 08:45:30 +0000

Concept: An eye-popping label was needed that spoke to the energy blast this new caffeine product provides. Blast Caffeine targets the health & energy drink market and has to draw attention in a busy shopping area where products compete for consumer attention. Scope of Work: Using the name as inspiration, we created an image where [...]

Promotions: Team Clothing

Goodman Graphics — Wed, 04 May 2011 07:36:05 +0000

Concept: The Santa Cruz Triathlon Association needed a fresh look to their team clothing. Members wanted something that clearly identified who they were affiliated with by looking at them from a distance, as if in a race. The design also had to incorporate their sponsor logos. Overall, they wanted a design that was exciting and [...]

Packaging: Box Layout for PWC Battery

Goodman Graphics — Wed, 04 May 2011 06:05:01 +0000

Concept: This ordinary product needed a jump in packaging design to make it pop on the shelf. It also needed to relate to the personal water craft vehicles it supports. In addition, the product needed to have a high end look to help raise the perception of quality and value. Scope of Work: The product [...]

Business Card: Cartoon Motif

Goodman Graphics — Wed, 04 May 2011 01:35:24 +0000

Concept: The idea behind this business was creating the best pet experience possible. The business name also lent itself to the idea of a pet’s favorite friend, the Fairy DogMother. We felt creating a cartoon image would evoke the memory of a good kid’s book and the warm fuzzy feeling of having someone trusted, friendly [...]

Business Card: Hand Drawn Motif

Goodman Graphics — Wed, 04 May 2011 00:56:40 +0000

Concept: An independent contractor, Dan Garcia needed a design that represented his quality of craftsmanship and use of traditional techniques in a modern world. Scope of Work: We made use of photos Dan provided to show his work and hand drew an image that represented his craftsmanship and would also be easily reproducible in other [...]

Website: Jennifer Osner Antique Textiles

Goodman Graphics — Mon, 28 Mar 2011 10:04:26 +0000

Concept: We created a new site to showcase a recently acquired collection of antique lace. The site was to be elegant with plenty of lacey “eye-candy” for viewers to enjoy and to purchase. This site functioned as a catalog, featuring some of the collection. Visitors could purchase items by contacting Jennifer directly through email or [...]

Website: Fleet Feet Aptos

Goodman Graphics — Mon, 28 Mar 2011 08:12:32 +0000

Concept: We redesigned the website to brighten up the look, give it a more welcoming feel and make it easier for customers to see the content without confusion. The ultimate goal of the new site was to create a community of enthusiastic runners who would come to Fleet Feet for their running needs and as [...]

Info Product: Dental Sleep Medicine

Goodman Graphics — Sun, 09 Jan 2011 22:48:48 +0000

Concept: The client needed to represent his product bundle on his website even though a physical version did not exist yet. This allowed the client to start promoting his product to encourage sales first and then follow up with the physical product, as needed, later. Scope of Project: This is a bundle pack product consisting [...]

Promotions: Seagate Presidents Club South Africa

Goodman Graphics — Sun, 09 Jan 2011 22:39:57 +0000

Concept: We transformed Seagate’s existing style and feel of their President’s Club program to one of high-end luxury and elegance – keeping a consistent theme for each travel destination. This reward program for their highest earning sales representatives created more incentive to produce more sales. Our new designs contributed to the reps eagerly competing to [...]