Google Analytics Advice for Marketing Your Business

Open Thread: Are you using Website Optimizer?

2008-02-27T10:25:00.000-08:00

How many of you are using Google's free A/B and multivariate testing tool? Here's a 75 minute walkthrough on how to set up Analytics Website Optimizer: Webinar: Website Optimizer, What Should I Test?

The Ultimate Google Analytics Dashboard

2008-02-20T09:35:00.000-08:00

This exclusive video walkthrough shows you how to use Google Analytics "Add to Dashboard" feature to build an incredibly efficient dashboard. Grab specific KPI's (Key Performance Indicators) from different areas within your Google Analytics report for "at a glance" access to critical stats. Within 5 minutes you'll be able to export your key stats to PDF, and even set up Google's scheduled

[Video] How to use Google Analytics new "Site Search" function

2008-02-15T13:12:00.000-08:00

One of the more exciting new features in Google Analytics is the ability to see exactly what your visitors are searching for, after they land on your site. Why is Site Search information so vital? It's a gold mine of "problem statements"! Think about it, a visitor lands on your website and uses your searchbox, Everything they type into that box is something they can't easily find on your

How to track file downloads and PDF refererals

2008-01-28T12:39:00.000-08:00

Everyone knows that Google Analytics is fantastic at tracking link, keywords, visitor data, etc.. .. but what happens when your marketing campaign is sending visitors directly to a document or download, instead of a website landing page? For example, what if you wanted to track: Clicks on your "Download File" buttons?Clicks to "PDF Documents"? Or any type of referral that wouldn't be able to

ConversionUniversity.com opens it's doors t o 25 languages

2008-01-17T12:30:00.000-08:00

Google's official ConversionUniversity.com has recently been updated and is now available in 25 languages. This is a great resource for both beginner and advanced Analytics users. Our top 5 favorite articles: Optimizing your AdWords ROI with Google Analytics Qualitative Measurement for Brand Lift Campaigns Tracking Offline Campaigns Five Questions To Ask of Your Site Search Data A Benchmark

Should you change from urchin.js to ga.js?

2008-01-04T12:58:00.000-08:00

Google Analytics recently added the option to choose "Legacy urchin.js" tracking code or the new "ga.js" tracking code. What are the advantages of GA.js over Urchin.js? Faster, smaller source file - which will allow for a faster download time Object oriented - instead of using functions Automatic detection of HTTPS Increased namespace safety One thing to note, If you install the new code,

How to remove yourself from your Google Analytics results

2007-12-21T12:50:00.000-08:00

This how to article is for the attentive webmasters who are always messing around with your own websites. Testing, tweaking, blogging, testing, testing, etc You spend a lot of time messing around inside your website, which can adversely affect your Google Analytics tracking accuracy. For more accurate Analytic reporting, filter yourself so Google Analytics no longer tracks you. TIP: This is

The Ultimate Google Analytics Video Roundup

2007-10-21T11:33:00.000-07:00

Produced by Google: Video: Google Analytics - Non-Ecommerce Sites: Beyond Averages Video: Google Analytics - Rules for Revolutionaries Video: Google Analytics -Context and actionability in web analytics Video: Google Analytics - Optimal AdWords Campaigns Video: Google Analytics - Optimizing Customer Experiences Video: Advanced Techniques in Google Analytics Video:

Comparing Web Analytics Packages

2007-09-06T15:21:00.000-07:00

By Kevin Newcomb, The ClickZ Network, Sep 5, 2007 >What started as a great idea for linkbait turned into a comprehensive analysis of Web analytics packages rivaling research from the largest firms. Stone Temple Consulting has published the 55-page 2007 Web Analytics Shootout, the

How to Integrate Google Analytics with AWeber

2007-09-04T22:57:00.000-07:00

AWeber is one of the most powerful and easy to use Email Marketing solutions out there. Tracking your email mailout's open rate and click through rate is easy. However, separating your email marketing traffic from your other sources to determine exactly what your email campaign traffic is doing when they arrive on your site is a different story. Enter Google Analytics's URL Builder. By

Speed Up Google Analytics Loading Time

2007-08-17T04:34:00.000-07:00

Every file your webpages pulls when loading adds Loading Time to your customers experience. When you add Google Analytics code to every webpage on your website part of that code pulls a 21kb Javascript file that powers the tracking functions from Google-Analytics.com. These days, 21kb isn't a lot to worry about for your customers to download. The problem however isn't the size of the download,

Google Analytics Filters - Filtering for Browser, Browser Version, OS, and OS Version

2007-08-15T13:51:00.000-07:00

I was browsing the Analytics Help group on Google Groups and came across a post from KrazyKat who wanted to have one report that included data for: what browser was being used what version of that browser was being used what operating system was being used The old Google Analytics interface had a report that included all of these, but it's no longer included in the new Analytics interface.

Dashboard + Analytics = Dashalytics

2007-08-10T11:09:00.000-07:00

Posted by Christian Do you have a Google Analytics account? And if so, do you find it annoying each day having to log into Google Analytics, and select which site, etc.. until you finally reach those numbers you so desperately seek? I sure do - that’s why I didn’t log into Google Analytics for over 3 months! Here’s a Handy little Dashboard widget (for Mac users only) created by Rob Scriva called

Getting Google Analytics to extract keywords from Google Image searches

2007-08-09T11:16:00.000-07:00

Posted in SEO Google Analytics doesn’t get the keywords people used to find your site using Google Image search, and thus labels them as “referral” instead of as “organic”. Google Image search gives you referral URL’s that aren’t really readable. The query string that the searcher used to get to that referring URL is hidden somewhere deep down in this URL in the &prev variable. Since Google

Are your competitors using Google Analytics?

2007-08-07T16:34:00.000-07:00

Whether you're just launching your online business or maintaining your lead in your marketplace, knowing as much as you can about your competition is essential. Here is a FREE Firefox Extension that allows you to determine what Website Stats / Analytics programs your competition is using. You've probably realized by now businesses using Google Analytics are generally the leaders in their class.

Have you read the Google Analytics Case Studies?

2007-08-01T16:26:00.000-07:00

When making the decision to implement software site wide it often helps to examine what other businesses are doing. Google provides a small selection of big name Google Analytics Case Studies for you to review. Case studies allow you to understand some of the analytical challenges other businesses face and how they were able to overcome it. Be wary however, Google's case studies don't mention

Google search privacy: Plain and simple

2007-07-21T10:56:00.000-07:00

Posted by Peter Fleischer, Global Privacy Counsel Cookies, IP addresses, logs -- all of these are important things to understand in the context of online privacy. We try to explain them in clear and simple language in our privacy policy and FAQ. But they're not always easy for non-techies to understand. Google is committed to being transparent about our privacy practices. We've been thinking