Think with Google - Discover Marketing Research & Digital Trends

From prompting to directing: Google DeepMind on the future of creativity

Thu, 16 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. From prompting to directing, take a look inside Google DeepMind’s vision for creative control.

Overheard at Cannes: Frontier CMOs share how they implement AI

Thu, 16 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Learn how leading CMOs are accelerating AI implementation by rewiring marketing workflows for growth.

How to build YouTube creator campaigns that drive business results

Tue, 14 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how to build YouTube creator campaigns that drive business results with this playbook.

How e.l.f. Cosmetics and Viral Nation turn community trust into real growth

Mon, 13 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how e.l.f. Cosmetics used influencer marketing and social strategy to drive brand lift.

Inside the anatomy of a cultural moment on YouTube

Fri, 03 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this analysis to see how YouTube content durability helps brands capture cultural moments and grow ROI.

How visionary agencies and brands use AI to bring impossible ideas to life

Tue, 30 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how brands use AI in marketing and generative AI to create breakthrough campaigns.

Google DeepMind CEO on AI and the future of creativity

Thu, 25 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover 5 takeaways on AI and creativity from Demis Hassabis, the Google DeepMind CEO, at Cannes.

How Airalo transformed its iOS growth strategy with privacy-centric measurement

Thu, 25 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how Airalo transformed privacy-first measurement into a growth engine.

Frontier CMO: The creativity edition

Mon, 22 Jun 2026 00:00:00 +0000

Explore our AI Creativity guide to learn how marketing leaders can scale intelligent creative, unlock new ideas, and drive stronger business results with AI.

YouTube creators are reinventing entertainment and sports. What brands need to know

Fri, 19 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how creators are reinventing entertainment and how brands can build with them.

Good SEO is good GEO

Fri, 19 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how to create and capture demand in the era of AI search with brand authority and content and data strategy.

How do CMOs actually drive growth in the AI era?

Fri, 19 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how CMOs and marketing leadership can architect their own growth in this interview with Tariq Hassan.

3 ways frontier CMOs should rewire marketing teams for the human-AI Era

Fri, 19 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Learn how CMOs can rewire AI marketing teams, workflows, and operating models for the human-AI era.

We’re in a new era of video. Here’s how marketers can make the most of it

Wed, 17 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. We’re in a new era of video marketing. Here’s how marketers can make the most of it.

Shelly Palmer’s Cannes briefing: 4 shifts shaping this year’s festival

Wed, 17 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore four shifts shaping Cannes Lions, from agentic commerce and enterprise AI to the creator economy.

The expansionary moment: Why AI is the catalyst for agency evolution

Thu, 11 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Learn how AI expansion and transformation are driving agency evolution and unlocking growth.

How durable content compounds your ROI on YouTube

Wed, 10 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how creator marketing and a strong YouTube marketing strategy build ROI long after content goes live.

How Genentech applies clinical rigor to media measurement

Thu, 04 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this case study to see how Genentech uses Meridian, Google’s open-source marketing mix model.

How AI Brief unlocks asset optimization at the scale of Search

Thu, 04 Jun 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Learn how AI Brief helps CMOs govern AI ad creative at scale and is built for an AI-first search world.

The CMO factory problem: How AI can free marketing leaders to actually lead

Wed, 03 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Rethink how marketing leaders use AI to redesign the marketing operating model and focus on strategy.

5 innovations from I/O 2026: The marketer’s edit

Tue, 02 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover key takeaways from IO 2026, including AI innovations every marketer should have on their radar.

5 marketing takeaways from Google’s Search & Ads leader

Mon, 01 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover 5 marketing takeaways from GML 2026 on agentic commerce and the future of Search.

5 brands driving growth on the AI Search frontier

Wed, 27 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how AI is redefining search marketing strategy and ads to capture complex intent.

How AI Mode is changing the way people search in the U.S.

Thu, 21 May 2026 00:00:00 +0000

One year after launch, see how AI Mode’s users are shifting from keywords to natural language queries.

Google Marketing Live 2026: The Gemini advantage is your business advantage

Thu, 21 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore Philipp Schindler’s keynote at GML 2026 and see why the Gemini advantage is your business advantage.

Google Marketing Live 2026: What’s next for marketers

Wed, 20 May 2026 00:00:00 +0000

Get the core takeaways from Google Marketing Live 2026. Explore key highlights across AI-powered campaigns, agentic commerce, and YouTube updates.

How Coach transformed legacy brand awareness into Gen Z relevance

Fri, 15 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this case study to see how Coach transformed a legacy brand into a Gen Z marketing success story.

Your Brandcast 2026 recap: Welcome to the YouTube era

Thu, 14 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover the latest from Brandcast 2026 on brand building in the YouTube era.

How leading brands break the performance ceiling with Demand Gen

Wed, 13 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how brands use demand generation and performance marketing to drive consumer intent.

Your competitive advantage in the AI era

Tue, 12 May 2026 00:00:00 +0000

Discover how to create, capture, and convert demand in the AI era with this marketing guide. Here is what you need to know from Google Marketing Live 2026.