Think with Google - Discover Marketing Research & Digital Trends

How Genentech applies clinical rigor to media measurement

Thu, 04 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this case study to see how Genentech uses Meridian, Google’s open-source marketing mix model.

How AI Brief unlocks asset optimization at the scale of Search

Thu, 04 Jun 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Learn how AI Brief helps CMOs govern AI ad creative at scale and is built for an AI-first search world.

The CMO factory problem: How AI can free marketing leaders to actually lead

Wed, 03 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Rethink how marketing leaders use AI to redesign the marketing operating model and focus on strategy.

5 innovations from I/O 2026: The marketer’s edit

Tue, 02 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover key takeaways from IO 2026, including AI innovations every marketer should have on their radar.

5 marketing takeaways from Google’s Search & Ads leader

Mon, 01 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover 5 marketing takeaways from GML 2026 on agentic commerce and the future of Search.

5 brands driving growth on the AI Search frontier

Wed, 27 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how AI is redefining search marketing strategy and ads to capture complex intent.

Google Marketing Live 2026: The Gemini advantage is your business advantage

Thu, 21 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore Philipp Schindler’s keynote at GML 2026 and see why the Gemini advantage is your business advantage.

How AI Mode is changing the way people search in the U.S.

Thu, 21 May 2026 00:00:00 +0000

One year after launch, see how AI Mode’s users are shifting from keywords to natural language queries.

Google Marketing Live 2026: What’s next for marketers

Wed, 20 May 2026 00:00:00 +0000

Get the core takeaways from Google Marketing Live 2026. Explore key highlights across AI-powered campaigns, agentic commerce, and YouTube updates.

How Coach transformed legacy brand awareness into Gen Z relevance

Fri, 15 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this case study to see how Coach transformed a legacy brand into a Gen Z marketing success story.

Your Brandcast 2026 recap: Welcome to the YouTube era

Thu, 14 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover the latest from Brandcast 2026 on brand building in the YouTube era.

How leading brands break the performance ceiling with Demand Gen

Wed, 13 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how brands use demand generation and performance marketing to drive consumer intent.

Your competitive advantage in the AI era

Tue, 12 May 2026 00:00:00 +0000

Discover how to create, capture, and convert demand in the AI era with this marketing guide. Here is what you need to know from Google Marketing Live 2026.

How WPP Media is transforming planning and performance on YouTube with AI

Wed, 06 May 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how WPP Media is transforming campaign planning and performance on YouTube with AI.

From post-mortem to pulse: Why measurement is the CMO’s new growth engine

Mon, 27 Apr 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Discover why measurement is the CMO’s new growth engine and the transformative power of AI tools.

How one retailer used AI to turn ‘out-of-stock’ into in-store traffic

Mon, 27 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how The Salvation Army used AI to drive store visits in an innovative retail campaign.

Welcome to the YouTube Era

Wed, 22 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore the YouTube Era and how brands can unlock new marketing opportunities with creators and AI.

How Bombas scaled creator partnerships to capture 90% net-new customers

Wed, 22 Apr 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Discover how Bombas scaled creator media and YouTube integrations to drive net-new customer acquisition.

Agentic AI means marketing leaders must now be ‘systems thinkers’

Wed, 15 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover Jim Lecinski’s take on agentic AI and how marketing leaders must now be ‘systems thinkers.’

Beyond the rearview: How marketing leaders close the MMM ‘actionability gap’

Mon, 06 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how leaders use marketing mix modeling for actionable insights to improve marketing ROI and measurement.

How Unilever taps YouTube creators and fandoms to drive brand ‘desire at scale’

Mon, 06 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this case study on Unilever’s reach strategy tapping YouTube creators and fandoms to drive brand desire.

5 podcasting tips for marketers in a video-first world

Thu, 02 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover podcast tips to build a video-first strategy and drive marketing results.

7 marketing lessons from Google’s Media Lab

Wed, 01 Apr 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Discover seven lessons from Google’s Media Lab on AI in marketing and evolving marketing strategy for 2026.

Unlocking growth: How Expedia Group redefined brand performance with Meridian

Wed, 01 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how Expedia Group improved brand measurement and brand performance with a marketing mix model.

Pilots to performance: What CMOs can learn from Google’s efforts to scale AI

Wed, 01 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Learn how CMOs turn AI pilots into scalable AI with a strategy that drives measurable business impact.

The Science of Demand: Ads measurement in the AI Era

Tue, 31 Mar 2026 00:00:00 +0000

Google's official digital marketing publication. Learn how to build a modern marketing measurement framework using signals, metrics, and data.

From attention to action: Creator-led growth on YouTube

Fri, 27 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how YouTube creator marketing fuels creator-led growth, turning attention into long-term ROI.

The 2026 marketer's guide: The rise of the super-empowered consumer

Fri, 27 Mar 2026 00:00:00 +0000

Discover how AI is transforming the customer journey and shaping marketing strategy. Download the guide to reach today’s super-empowered consumers.

Beyond the prompt: 10 AI workflows to help CMOs lead with impact

Fri, 20 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore 10 AI workflows helping CMOs streamline marketing automation and focus on higher-impact strategy.

How Julian Shapiro-Barnum brings ‘kid energy’ to creator partnerships

Fri, 20 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how Julian Shapiro-Barnum approaches creator and brand partnerships while maintaining audience trust.