Thankfully this is a simple matter of deciding what it is that you want from your business. What is the most important thing to you? Is it repeat business, new clients, media attention, the respect of your industry peers? These are the questions you must ask yourself and the creation of and the following of a marketing plan might be exactly what you require.

The easiest way of envisioning a market plan is looking at two important factors. First, what you have accomplished and from there ask yourself where you want to be. From there you will see a simple gap and make sure to address this first and foremost when writing your marketing plan. These are the questions that must dominate your thoughts as you prepare the plan to arriving at your goals.

Be Specific

Don’t simply say, “I want to make more money”, or, “I would like more clients”. The question must be, “How much more money?” and “How many new clients?” Your goals must be measurable and attainable for you to get a sense of what you have accomplished and what you have yet to accomplish.

What Have You Done So Far?

Look at last year and determine what worked and what didn’t. What have you done that you could have done better? What should I scrap for lack of results and what should I expand on? Both of these are questions of huge importance.

What will I Do Differently This Year?

It is important to recognize what it is that you feel will build your business and from there take the time to do a cost benefit analysis. Additionally, find the necessary tools to make your life easier while providing an increase in productivity. Did you spend enough time in social media last year? Is there a program like Postling.com that would benefit you in updating your social media postings. Are you posting enough fresh new content to your blog or website or should you be looking toward outsourcing this type of work? Would a Virtual Assistant help me meet my goals? Each of these questions should be addressed and none ignored in your plan for this year and beyond? Do it today and you will notice large and small changes nearly overnight.

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We hope you have enjoyed this post, which has been provided by the eMobileScan’s head of marketing.  As a company their focus is to offer their customers a tool set that will help cut production costs as well as increase overall productivity. They do this by build a solution around a range of products like the Honeywell 6000 and Zebra Zm400. Using these products to tailor a solution to each customer means maximum productivity.

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When it comes to designing a logo, how do you decide on a color? Does your designer give you a few choices and you pick the best-looking one? Or, do you tell your designer “I want it in red?”

No matter the process, you need to be in the mind-set of a chief branding officer. Pick a logo and the colors that will be most beneficial for your brand. Specifically, a logo that will get you remembered, a logo that will be clearly differentiated from your competition and the industry.

The reason we all think of brown as UPS’s color is that nobody claimed it before them. People choose logos based on their personal preferences (yes, A LOT of us like blue, in fact, 42% say blue is their favorite color), but it really should be based on the branding strategy.

Our small-scale study

Recently, we ran a Promotional Items Makeover contest and one of the optional questions was primary brand’s color. See a visual representation below (the bigger, the more frequently it was showing up):

37% of companies said that their color is blue (42% claim blue to be their favorite color):

You don’t want to be at the top of this list!  If you’re at the top, you’re like everyone else.

Now, let’s reverse the stats and highlight the colors that will STAND OUT: high chance of being remembered AND associated with your brand (remember the “What can brown do for you” campaign from UPS? Only 2% mentioned brown as their brand color).

Pink, teal, brown, purple, even gray! Do you notice the blue, or red, or green (it’s hard to stay away from green when your brand name is “GOpromos”).

Is your brand well differentiated from the competition? Let’s discuss in the comments or GOpromos Facebook page.

The post What Logo Colors Make Your Business STAND OUT? appeared first on Go Marketing Ideas.

Drinkware is now one of the top five best-selling categories in the promotional items industry and growing every day. Updated designs, trendier styles and eco-friendly construction have all come together to disrupt the safe and traditional best-sellers.

One item that has moved aggressively into the middle of the battle for promotional dollars is the Spirit Double-Wall Acrylic Tumbler. Coffee Shops have been selling this item retail for $15. Their customers love the versatility of keeping their ice coffee cold and their cappuccino hot while in the car or on-the-go.

It’s a great way to advertise in any season. The Spirit Tumbler has a large imprint area for your company’s logo—you’ll be seen and remembered. The tumblers are value-priced but still perfect for a corporate event, fall parties of all types and school functions. Available in all the hot colors and priced with a sturdy straw, this could be the trade show give-away your best customers will remember long after their visit.

Don’t let the revolution pass you by! Let the Spirit Double-Wall Acrylic Tumbler help your battle for more customers and profits.

The post Promotional Spirit Tumblers: The Revolution is Here appeared first on Go Marketing Ideas.

And the evidence is much more than anecdotal. Recent surveys revealed that:

• 76% of respondents could recall the company name on a promotional product they had received in the past 12 months … but only 53% could recall a single advertiser they’d seen in a magazine or newspaper in the past week.
• 72% of trade show attendees who received a promotional item remembered the name of the company that gave it to them—and 76% had a favorable attitude toward that company.
• Including a promotional product with a pre–trade show mailing increases the likelihood of attendees stopping by the booth.*

Here at GOpromos, you’ll find the perfect promotional items for your business or organization—and our helpful staff is here to make selecting and ordering products fast, easy, and yes, even fun. Contact us today at 1-800-523-9909 for personalized assistance.

* Source: Promotional Products Association International (PPAI), 2009 Promotional Products Fact Sheet

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