Making Every Word Count https://www.gordonbenzie.com/blog/ Insights on effective marketing, messaging, and positioning strategies. Wed, 03 Jun 2026 19:35:13 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.gordonbenzie.com/blog/wp-content/uploads/2025/10/cropped-GBMC_logo_icon2-32x32.png Making Every Word Count https://www.gordonbenzie.com/blog/ 32 32 Why Customer Retention Strategy is the Ultimate Competitive Advantage https://www.gordonbenzie.com/blog/customer-retention-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=customer-retention-strategy https://www.gordonbenzie.com/blog/customer-retention-strategy/#respond Wed, 03 Jun 2026 19:23:42 +0000 https://www.gordonbenzie.com/blog/?p=1856 Here is why a strong customer retention strategy is essential for sustainable customer, revenue, and market share growth.

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]]> https://www.gordonbenzie.com/blog/customer-retention-strategy/feed/ 0 It’s Time to Reinvent: Here’s Why Gartner Magic Quadrants Are Broken https://www.gordonbenzie.com/blog/magic-quadrants-are-broken/?utm_source=rss&utm_medium=rss&utm_campaign=magic-quadrants-are-broken https://www.gordonbenzie.com/blog/magic-quadrants-are-broken/#respond Tue, 19 May 2026 22:53:27 +0000 https://www.gordonbenzie.com/blog/?p=1844 Magic quadrants are broken. Gartner’s research cycles take too long as market change accelerates. A change is needed.

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]]> https://www.gordonbenzie.com/blog/magic-quadrants-are-broken/feed/ 0 Change Is Inevitable: Growth Is Optional in Modern Marketing https://www.gordonbenzie.com/blog/change-is-inevitable/?utm_source=rss&utm_medium=rss&utm_campaign=change-is-inevitable https://www.gordonbenzie.com/blog/change-is-inevitable/#respond Mon, 04 May 2026 19:06:27 +0000 https://www.gordonbenzie.com/blog/?p=1836 Change is inevitable in marketing. Learn how to focus on the right audience and build authentic relationships to drive long term growth.

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]]> https://www.gordonbenzie.com/blog/change-is-inevitable/feed/ 0 The Unseen Forces Redefining Analyst Relations and Buyer Influence https://www.gordonbenzie.com/blog/forces-redefining-analyst-relations/?utm_source=rss&utm_medium=rss&utm_campaign=forces-redefining-analyst-relations https://www.gordonbenzie.com/blog/forces-redefining-analyst-relations/#respond Fri, 17 Apr 2026 18:23:52 +0000 https://www.gordonbenzie.com/blog/?p=1823 Explore the forces redefining analyst relations, from Gartner’s dominance to market fragmentation and AI-driven complexity.

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]]> https://www.gordonbenzie.com/blog/forces-redefining-analyst-relations/feed/ 0 How Industry Analyst Relations Is Evolving in the New Age of AI https://www.gordonbenzie.com/blog/industry-analyst-relations-age-of-ai/?utm_source=rss&utm_medium=rss&utm_campaign=industry-analyst-relations-age-of-ai https://www.gordonbenzie.com/blog/industry-analyst-relations-age-of-ai/#respond Tue, 24 Mar 2026 16:16:45 +0000 https://www.gordonbenzie.com/blog/?p=1806 Explore how industry analyst relations is evolving in the age of AI, what hasn’t changed, and why trusted advisors still matter.

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]]> https://www.gordonbenzie.com/blog/industry-analyst-relations-age-of-ai/feed/ 0 The Need for Customer Focus: Why Not Every Prospect Should be Your Customer https://www.gordonbenzie.com/blog/the-need-for-customer-focus-why-not-every-prospect-should-be-your-customer/?utm_source=rss&utm_medium=rss&utm_campaign=the-need-for-customer-focus-why-not-every-prospect-should-be-your-customer https://www.gordonbenzie.com/blog/the-need-for-customer-focus-why-not-every-prospect-should-be-your-customer/#respond Thu, 05 Mar 2026 17:04:56 +0000 https://www.gordonbenzie.com/blog/?p=1794 Customer focus drives sustainable growth. Learn why not every customer is your customer and the importance of an ideal customer profile.

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]]> https://www.gordonbenzie.com/blog/the-need-for-customer-focus-why-not-every-prospect-should-be-your-customer/feed/ 0 Unlock Better Results with Clear Marketing Personas https://www.gordonbenzie.com/blog/marketing-personas/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-personas https://www.gordonbenzie.com/blog/marketing-personas/#respond Tue, 17 Feb 2026 23:15:59 +0000 https://www.gordonbenzie.com/blog/?p=1787 Marketing Personas help define your ideal buyer and sharpen your strategy. Learn what they are, why to use them, and the value they bring.

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]]> https://www.gordonbenzie.com/blog/marketing-personas/feed/ 0 Marketing Disruption in the Age of Artificial Intelligence https://www.gordonbenzie.com/blog/marketing-disruption-in-the-age-of-artificial-intelligence/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-disruption-in-the-age-of-artificial-intelligence https://www.gordonbenzie.com/blog/marketing-disruption-in-the-age-of-artificial-intelligence/#respond Wed, 21 Jan 2026 21:33:01 +0000 https://www.gordonbenzie.com/blog/?p=1763 AI has compressed time, reduced friction, and redefined what effective marketing looks like – creating a need for new, "super marketers."

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]]> https://www.gordonbenzie.com/blog/marketing-disruption-in-the-age-of-artificial-intelligence/feed/ 0 How Effective Are You at Innovation In Today’s Relentless World of Accelerated New Product Introduction? https://www.gordonbenzie.com/blog/how-effective-are-you-at-innovation/?utm_source=rss&utm_medium=rss&utm_campaign=how-effective-are-you-at-innovation https://www.gordonbenzie.com/blog/how-effective-are-you-at-innovation/#respond Thu, 20 Nov 2025 18:56:33 +0000 https://www.gordonbenzie.com/blog/?p=1738 A sharp, thought leadership guide to break routine, spot unexpected opportunities, and spark real innovation through seven practical habits.

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]]> https://www.gordonbenzie.com/blog/how-effective-are-you-at-innovation/feed/ 0 How Do You Know What’s Being Said About Your Brand When You’re Not in the Room? https://www.gordonbenzie.com/blog/maintaining-your-brand/?utm_source=rss&utm_medium=rss&utm_campaign=maintaining-your-brand https://www.gordonbenzie.com/blog/maintaining-your-brand/#respond Wed, 12 Nov 2025 18:12:34 +0000 https://www.gordonbenzie.com/blog/?p=1727 Here are five ways to manage brand equity in today's "always on" world, where marketing programs continue to change and evolve.

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