GotApparel News

NBA unveils green uniforms

Nov 8 2010 12:00AM

The 2010 NBA season is underway with a few major changes, including the uniforms.

This year, players are wearing eco-friendly apparel on the courts.

The uniforms, made by Adidas, are called NBA Revolution 30. They are being touted as the lightest and most technologically advanced uniforms to date, according to Ecouterre.com.

They are 30 percent lighter and dry twice as fast as previous athletic apparel to help enhance player performance by keeping players cooler, drier and more comfortable on the court.

All 30 NBA teams will wear the NBA Revolution 30 uniforms beginning this season.

"The new NBA Revolution 30 uniforms incorporate the best in design and technology to create the most advanced basketball uniform system," said Adidas' Lawrence Norman. "As the official outfitter of the NBA, we work closely with the league to constantly innovate and improve products to help the best basketball players in the world become one step quicker and jump one inch higher."

The new uniforms are also eco-friendly, as they are made using 60 percent recycled materials.

The NBA Revolution 30 jerseys will be available for purchase in both home and alternate-color jerseys within the next few months.

Students propose fair trade policy for school

Nov 4 2010 12:00AM

Two California high school students are hoping to make a big difference in their communities and abroad by proposing an ethical clothing policy.

According to the MercuryNews.com, the 16-year old girls, Hannah Golden and Emily Haase, started a fair trade club at Santa Cruz's Harbor High School after watching a video in a history class that showed deplorable working conditions at T-shirt factories in Haiti.

They decided to draft a proposal that would ensure all school apparel purchased by the district is made by companies that use ethical labor standards, including decent wages and working conditions.

The teens say that they've found fair trade companies that charge the same or less than others.

"What we're doing hasn't impacted the cost," Golden said. "But it has impacted the lives of the people making the clothes."

School trustees agreed with the proposal, and voted that all school apparel including gym and sports uniforms purchased by the district would now be free trade apparel.

"It really shows people can make a difference," trustee Wendy Strimling told the newspaper. "You're talking about moving hundreds of thousands of purchasing dollars. It's a great initiative."

Recycle fur for a good cause

Nov 2 2010 12:00AM

Believe it or not, there is now a way to turn old furs into ethical clothing.

The Humane Society of the United States (HSUS) is urging individuals who have old or unwanted furs in their closets to donate them back to animals.

The HSUS Coats for Cubs program uses donated fur to aid and comfort wildlife.

All of the furs received are sent to wildlife rehabilitators, who use them to warm and comfort orphaned and injured wildlife. More than 200 rehabilitators from across the U.S. and Canada now participate in the program.

Animals are given the furs in their habitats to use as blankets. Officials say the furs often become like a surrogate mother to orphaned animals, by helping to reduce stress and providing comfort.

The HSUS accepts all fur apparel, fur trims and fur accessories (such as hats, gloves and muffs) in any condition.

Donations can be sent directly to the HSUS or dropped off at Buffalo Exchange stores between November 13 and April 22. Buffalo Exchange is a resale clothing chain with 36 stores nationwide.

Donations are also tax-deductible.

Designer creates fashion line using discarded fabrics

Nov 1 2010 12:00AM

San Francisco-based designer Elizabeth Brunner is bringing a new meaning to recycling with the debut of her eco-friendly apparel line.

Brunner has created a new fashion label called Piece x Piece, which uses reclaimed scrap and sample fabrics - things that would have otherwise ended up being thrown away - from Bay Area luxury designers.

Since each Piece x Piece garment is the result of continuous recovery, experimentation and design, they are by nature, one-of-a-kind. The fabric used in each piece is selected from an ever-changing stock of luxury discards.

"Innovation is a really big part of what I'm doing," Brunner told GreenByDesign.com. "I'm trying to focus on: Let's not look at this as something that was going to go to the dump - let's look at it as fabrics that are beautiful and can be used in a way that makes somebody want to wear them. And they're one of a kind so that makes it even more precious - it's something that you'll want to wear, you'll want to keep, something that you'll probably want to talk about."

The process of turning small pieces of fabric into clothing is a time-consuming one. It involves several steps, including separating the swatches from the boards they're mounted on, laying out color and texture combinations, sewing pieces together and binding the edges of the garments.

Reality star and designer Whitney Port is a fan of eco-friendly apparel

Oct 27 2010 12:00AM

California girl Whitney Port may have become famous starring on MTV reality shows The Hills and The City, but now she's making a name for herself in the fashion world.

Port recently joined forces with eBay to be a member of its LookBook style panel, to promote the selection of new, vintage, designer and brand name clothing, shoes and accessories available on eBay's new LookBook marketplace.

EcoStiletto.com's Rachel Lincoln Sarnoff had an exclusive interview with Port, while she was helping people accessorize and learn about fall fashion trends in Los Angeles as part of a LookBook photo shoot.

Port, who designs for her own Whitney Eve line, says she is an environmentalist who loves green beauty products, organic apparel and vintage clothing and accessories.

"I love vintage," Port told EcoStiletto.com. "You know when you walk out the door that it's not going to be seen on anybody else. You save money because you're getting something that's designer, that's definitely more affordable than what you can get in the stores."

Her own fashion line, however, does not currently contain any pieces made with sustainable fabrics.

"I'm so new. Right now I'm just trying to get the hang of the whole process. But eventually I really want to find out how that whole technique works," she told the website.

Sassis opens eco-fashion showroom and lifestyle center

Oct 25 2010 12:00AM

Florida-based organic apparel company Sassis has opened an eco-fashion showroom and lifestyle center in Naples, Florida.

Sassis is dedicated to quality, fit and leaving a positive impact in the communities and eco systems the company operates in. Its mission is being socially-responsible, eco-friendly, American-made and organic.

The company's design process starts with finding and researching eco-friendly materials, and using them to create stylish yet classic looks that offer amazing fit and quality.

Pieces are made using organic cotton and hemp and most styles are made from 100 percent organic fibers, including the thread and labels. All processes of manufacturing take place in the U.S., with a lot done locally in Southwest Florida.

According to NaplesNews.com, the eco-fashion showroom is open to the public and features current fashion collections available for wholesale buyers as well as fashion services including custom designs and fit and color consultation services.

The Sassis lifestyle center will offer classes and workshops dedicated to supporting an eco-friendly lifestyle. These include topics such as making environmentally-friendly household cleaning products, basket-weaving, sewing classes and discussions on diet and health.

Blog showcases importance of organic apparel for babies

Oct 21 2010 12:00AM

Online organic baby apparel company founder Connie Cook has launched a new blog to provide educational news briefs about the growing importance of organic baby apparel.

The blog, PoppysBabyGearBlog.com, will also promote the benefits of bamboo clothing as well as how these garments contribute to a green lifestyle and a healthy planet.

"I'm quite concerned with the health of our planet," Cook said. "It's my belief that the less pesticides and herbicides we use, the healthier everyone - including Mother Nature - will be, especially babies and their ultra-sensitive skin."

Cook's apparel company, PoppysBabyGear.com, offers high-quality, all-organic cotton and bamboo baby apparel and accessories including onesies, T-shirts, pants, overalls, dresses, sweaters and more. Organic accessories such as patchwork quilts, baby shoes, plush toys, hats, mittens, slippers and towels may also be purchased.

"Our collection of baby apparel includes a variety of bamboo blends, which is a naturally hypoallergenic and antibacterial fabric that is twice as absorbent as cotton, prevents skin irritations and is thermal-regulating. Its luxurious quality is comparable to pima cotton or Egyptian cotton and it drapes beautifully like silk," Cook said.

The company also promotes sustainable growing practices and does business with only Fair Trade companies to offer consumers clothes that can boast the lowest of carbon footprints.

University of New Hampshire partners with Earthtec for eco-friendly fan apparel

Oct 20 2010 12:00AM

Sustainable lifestyle apparel brand Earthtec is joining forces with the University of New Hampshire (UNH) to produce eco-friendly apparel and souvenirs for the upcoming game between rival football teams UNH and University of Massachusetts at Gillette Stadium, home of the NFL's New England Patriots.

The game, dubbed "The Colonial Clash," will take place on October 23 at the 68,756-seat Gillette Stadium.

Earthtec has produced two limited edition commemorative t-shirts to mark this historic game.

These eco-friendly apparel items, made with organic cotton, will allow football fans to proudly wear clothing that supports their team and the environment.

In addition, Earthtec will donate a portion of proceeds from its t-shirt sales back into the University's sustainability programs.

Earthtec, based in Portsmouth, New Hampshire, develops top-quality lifestyle "apparel with a conscience" using innovative, responsible and eco-friendly textiles.

All Earthtec apparel pieces use recycled or renewable materials. These include high-performance fabrics made from post-consumer recycled polyethylene terephthalate plastics (recycled PET) and hybrid fabrics that blend recycled synthetics with renewable materials.

Film festival goes green

Oct 18 2010 12:00AM

Origany, which makes organic apparel for babies and toddlers, has sponsored California's 33rd annual Mill Valley Film Festival.

In addition to sponsoring the festival, which wrapped up last weekend, Origany provided 400 custom-designed organic cotton t-shirts for festival volunteers.

Origany was chosen to produce the volunteer shirts because festival organizers wanted to work with a local, eco-friendly company.

"We believe that Mill Valley and surrounding bay area parents are very eco-friendly and thus we wanted to associate ourselves with the festival," said Origany CEO Raj Sardesh.

The company focuses on environmentally-conscious clothing and accessories made from organic cotton and other eco-friendly materials, such as baby alpaca fiber.

In addition, all of Origany's baby and toddler garments use low-impact eco-friendly dyes to minimize the environmental impact.

The company's manufacturing and labor standards are reviewed by and comply with Global Organic Textile Standards (GOTS), which ensures the organic status of textiles, from harvesting of the raw materials through environmentally and social responsible practices to manufacturing and labeling.

Origany is also Green America certified.

Among the celebrities who are fans of the company's clothes are Atlanta Falcons football player and eco-athlete Ovie Mughelli, and actresses Busy Phillips, Constance Zimmer and Tiffani Thiessen.

Eco-parenting website raises $1.1 million in funding

Oct 15 2010 12:00AM

Parents interested in finding eco-friendly apparel, toys and other baby accessories for their kids may want to check out EcoMom.com, which is a website focused on healthier and more environmentally friendly products for families and households.

The website recently secured $1.1 million in funding from angel investors and venture capitalists.

Since launching in February, the Los Angeles-based startup has built up an inventory of more than 2,000 child and family-related items, including food and snacks, bath and body products, eco clothing, toys and other green baby and child items, according to Vator.tv.

The company's mission, according to their website is, "to address the connection between the health of our environment and the health of our children, EcoMom is committed to making eco-conscious living easy, affordable and rewarding."

The website also says that it believes that becoming responsible and learning to be sustainable doesn't mean having endless amounts of money or some kind of hippie mentality. Instead, it means being thoughtful decision makers and considering the consequences of our actions.

According to EcoMom CEO Jody Sherman, the new financing will be used for site redevelopment, hiring and customer acquisition.

American Idol's Crystal Bowersox chose eco clothing for wedding

Oct 13 2010 12:00AM

American Idol runner-up Crystal Bowersox chose eco-friendly apparel for her recent wedding to longtime friend Brian Walker.

People magazine reports that Bowersox wore an earth-friendly hemp and cotton gown from Vermont designer Tara Lynn. It featured macramé, seashell and bead detailing, and was created in the designer's solar-powered studio.

"Our lives have never made more sense than they do right now," Bowersox told the news provider. "I can't believe how incredibly lucky we are to have found so much laughter, love and light within each other. We're one happy WalkerSox family."

The wedding followed a whirlwind romance for the 25-year old singer and her musician husband, although they have known each other for years.

The ceremony and reception took place in front of 60 guests at the club where they met during an open mic night six years ago.

The dreadlock-wearing bride also incorporated other green elements into the celebration, including a laughing Buddha cake from a local organic and sustainable business, Bleeding Heart Bakery, according to People.

Bowersox is currently working on her debut album.

Indigenous to be first fair trade-certified fashion brand in U.S.

Oct 11 2010 12:00AM

California-based company Indigenous Designs will receive a first-of-its-kind fair trade certification for apparel.

The certification demonstrates that Indigenous' business practices in production - from organic cotton fields in South America to high-fashion boutiques around the world - treat people and the planet with respect and dignity.

"We couldn't be prouder to be the first premium fashion company to get this recognition," said Scott Leonard, CEO and co-founder of Indigenous. "When we started this company 15 years ago, we set out to do something different - make beautiful, quality fashion without treating the workers who created them like they were expendable."

Indigenous has provided organic and fair trade clothing since 1994, and has established itself as the first name in premium eco fashion, employing over 1,500 highly skilled artisans in knitting groups and cooperatives.

The company's business model has focused on building cottage industry production in deeply impoverished areas in Peru, Ecuador, Guatemala and other countries around the globe, where the artisans combine centuries-old traditions and modern technology to create sustainable growth in communities.

The Indigenous collection is available through 700 premium specialty boutiques nationwide.

Save the planet by swapping kids clothing online

Oct 8 2010 12:00AM

Eco-conscious parents can put their kids' outgrown clothing to good use by swapping them through ThredUp.com.

The website helps facilitate clothing swaps online, allowing busy parents to outfit their kids in eco-friendly apparel.

Users navigate the gently worn clothing listings by sorting according to their needs (by gender, size, brand, season and/or type of item). Once they find a box they like, they pay just $5 plus shipping and it gets sent. In exchange, they must prepare and post a box of their own items to offer to the community.

According to ThredUp, they have recycled over 50,000 pounds of children's clothing since their launch in spring of this year.

"Children grow out of clothes every 3-6 months, having worn outfits only a couple of times," said ThredUp's James Reinhart. "Currently parents are spending upwards of $20,000 on kids clothing by the time their child is 17. And they're retiring some 1,400 items! We've found that many 'swap, buy, sell' sites are not that enticing to busy parents. They are just too much work. ThredUP is all about convenience."

Items available on ThredUp include clothing, sports gear, dance apparel, Boy Scout and Girl Scout uniforms and even costumes. The website has 200 Halloween costumes currently available for swapping.

Celebs embrace cloth diapers

Oct 6 2010 12:00AM

The statistics on the environmental impact of disposable diapers speak for themselves. In the first two years of life, the average child will use up to 6,000 diapers, creating about one ton of trash. These disposable diapers are believed to take 500 years or more to decompose, and some experts say they may never fully be broken down.

In addition, many disposable diaper brands contain harsh chemicals like chlorine, petroleum, and dioxins. Some of these chemicals are known to irritate babies' sensitive skin and cause rashes. Some independent research in Germany has even linked certain chemicals to infertility in baby boys, according to cloth diaper company Charlie Banana.

While about 84 percent of American babies are diapered using disposables, cloth diapers are gaining popularity, especially among eco-conscious celebrities including Matt Damon, Bethenny Frankel, Tiffani Thiessen, Amy Adams and Danica McKellar.

Brands like Charlie Banana and GroVia offer modern parents eco-friendly, stylish, economical, and easy-to-use diaper styles. And, they're constructed with reusable cotton pads and biodegradable disposable inserts to be good for the environment.

New parents who search for eco-friendly apparel for their little ones may want to consider using cloth diapers instead of disposables to help the earth even more.

New Orleans' retailers aim to create 'Green Light District' featuring eco-friendly businesses

Oct 5 2010 12:00AM

A section of downtown New Orleans may soon be a go-to area for finding eco-friendly apparel and home décor items.

Nola.com reports that a handful of retailers are trying to create the city's first Green Light District, a cluster of eco-friendly businesses within walking distance of each other.

The area is a two-block stretch on the city's Magazine Street. In the past few months alone, several new earth-friendly businesses have opened. They include Spruce Eco-Studio, which is a high-end home décor store, as well as two boutiques that offer hand-crafted jewelry.

Another store in the area, Green Serene, is an eco-lifestyle shop that features clothing made from sustainable and organic materials such as organic cotton, bamboo and soy. Other stores include Branch Out, which is dedicated to affordable, sustainable and vintage fashions and Zuka Baby, which is a boutique focused on nurturing the next generation of environmentalists.

The merchants behind the push to brand their section of the city as the Green Light District have taken to the internet to gather support for their cause. Their Facebook page describes them as "a group of businesses located in the Lower Garden District with the purpose of promoting an eco-conscious lifestyle, educating our clientele and community about sustainable options and fostering the development of green businesses."

Online retailer offers stylish organic apparel for kids

Oct 4 2010 12:00AM

Many parents complain that finding clothing for their kids is often a toss-up between quality and style. Their kids wand t-shirts emblazoned with their favorite logos, slogans or references to films, television or music and parents want to make sure the items are well-made, use high quality materials and provide a comfortable fit.

MyIconArt.com solves this dilemma for both parents and kids alike by offering a wide range of t-shirts for children and adults that celebrate all that's super cool, retro, funky and popular. Whether your kids are into rock, retro, film, TV, sport or even politics, the company's kids t-shirts will help them to express themselves.

Even better, many of the images are printed on 100 percent organic cotton material.

These fabrics provide a soft and comfortable fit, and are made to a very high standard of quality.

The images are well-designed and printed using the latest fabric printing technologies to ensure a crisp and accurate finish which will not fade or wear after being washed.

MyIconArt.com also offers adult t-shirts for men and women.

Swap.com to offer women a way to recycle clothing

Oct 1 2010 12:00AM

Fashionistas looking for a way to incorporate more eco-friendly apparel into their wardrobes may be able to do so thanks to a new partnership between online swap marketplace Swap.com and The Swapaholics, the leading organizer of national clothing and beauty product swaps.

The Swapaholics, who organize large-scale clothing and beauty product swap events across the country, will help Swap.com expand into women's fashion by providing strategic support for the establishment of an online swap economy.

Swap.com says it will expand into women's fashion by early 2011. The company says the move will provide a web-based venue for women to swap new or like-new clothing, and will help the company further its mission to help millions of people save money and the planet via swapping.

"The Swapaholics are true leaders and trendsetters in the area of women's fashion," said Jeff Bennett, CEO of Swap.com. "By joining forces, we are able to bring even more momentum behind the swap movement, and provide our members with an exciting new category for swapping."

Until now, Swap.com has been a marketplace for swapping books, CDs, DVDs and video games.

Consumers urged to buy fair trade in celebration of National Fair Trade Month

Sep 29 2010 12:00AM

Inspired living company World of Green is encouraging individuals to support October as National Fair Trade Month by purchasing fair trade products.

"When we vote with our dollars, our actions as consumers can really make a difference," said World of Green founder Roberta Modena.

The fair trade movement guarantees fair wages are paid to farmers and independent community co-operatives in disadvantaged countries.

World of Green offers a variety of fair trade products including coffee, teas and chocolate, as well as handmade accessories and apparel.

"Another advantage to buying a fair trade product is knowing that sustainable, environmental practices have been used in the creation of that product, so we're preserving the planet when we buy fair trade products," said Modena.

Among the fair trade apparel companies that World of Green features are Annie O Boutique, the Leakey Collection and Zen Deluxe.

World of Green hopes to gain momentum for the fair trade movement by celebrating National Fair Trade Month through product giveaways and daily educational tips posted on their website as well as on Facebook and Twitter.

Walmart, H&M commit to helping limit water pollution from Chinese textiles

Sep 28 2010 12:00AM

Two of the world's leading clothing retailers are committing to selling eco-friendly apparel by committing to work to reduce water, energy and chemical use in their Chinese textile suppliers.

The commitments by Walmart and H&M come as part of the Natural Resources Defense Council's (NRDC) Clean by Design project, which aims to clean up China's textile mills by following 10 simple, low-cost practices. Both companies will start pilot projects at select mills before bringing NRDC's recommendations to their broader supply chain.

The NRDC points out that dyeing and finishing fabrics can pollute as much as 200 tons of water per ton of fabric. The processes also consume an enormous amount of energy for steam and hot water.

The organization also states that most textile factories are reluctant to make changes that will impact the environment until they are pressured by customers who demand they use sustainable practices.

Other companies that have embraced the Clean by Design initiatives include Gap, Levi, Nike, Marks and Spencer, and Li and Fung, a large Hong Kong sourcing firm.

Designers turn recycled newspaper into eco clothing

Sep 24 2010 12:00AM

Four leading green fashion designers have taken the challenge to turn recycled newspaper into eco friendly apparel.

Designers Anthony Lilore of Restore Clothing, Bahar Shahpar, Lara Miller and Samantha Pleet unveiled their designs at the Yesterday’s News Green Catwalk Event and Workshop in New York City this week.

The fashion show and green workshop event was part of the Yesterday’s News Do-Gooder Design Challenge, a campaign to celebrate the millions of cat owners across the country who make green choices for their cats, home and environment. The campaign is also helping to spread the word that going green is in fashion all year-round.

Yesterday's News is a cat litter made from recycled materials including paper and sawdust. On average, 44 million pounds of paper is recycled and used to make the product each year. The eco-friendly cat litter introduced a new recyclable bag - one of the first in the pet care industry - earlier this year.
The pieces will be auctioned off on eBay for charity through September 29. Proceeds will go to each designer's charity of choice.

"This event demonstrates that good, green choices should be a part of every aspect of our lives - from the way we dress to the food we eat to the way we care for our cats," said Do-Gooder Design Challenge spokesperson Renee Loux. "It was a thrill to see the amazing and stylish newspaper fashions created by these leading eco-friendly designers."

Eco clothing hits the London catwalk

Sep 22 2010 12:00AM

Nashville designer Jeff Garner is showcasing his eco clothing line, Prophetik, during London fashion week.

The men's and women's collection being shown is called 'Midnight Garden' and is made of an all-new fabric derived from seaweed. Other sustainable fabrics used by the label include hemp, silk, linen, ramie and reclaimed leather.

The brand also uses all-natural plant and earth-based dyes made from indigo leaves, madder root, marigold, black walnut and osage orange, according to TreeHugger.com.

Prophetik is an eight-year-old, all-sustainable fashion lifestyle brand designed by Jeff Garner from Franklin, Tennessee.

"Prophetik came about after a vision to do something different in the industry and to showcase how to do things more positively," Garner recently told Whole Life magazine. "Nothing inspires me more than a cause."

In addition to designing lines for Prophetik, Garner teaches sustainability to fashion students.

His mission, he told the news source, is to merge sustainable practices and fashion.

"The goal is to make the item so it lasts," he said.

The brand is stocked in over 40 boutiques throughout fifteen states including Fred Segal and Patricia Field in the United States, and Eco Age in London, Japan and Switzerland.

Organic children's clothing company Frugi continues to grow

Sep 15 2010 12:00AM

While the recession has severely impacted many businesses, children's organic apparel company Frugi says its business has been thriving.

The British company makes baby and children's clothing from 100 percent organic cotton. Frugi says its organic clothes are not only softer but are better for sensitive skin, as there are no pesticides or chemicals in the material to irritate it.

The company explains that the fibers in organic cotton are fatter and stronger and result in a much softer feel for the finished products.

In addition to its commitment to eco-friendly materials, the company ensures that the farmers and factory workers that grow the cotton and manufacture the clothing are paid a fair wage.

Frugi was started six years ago by a mom, Lucy Jewson, who was in search of eco friendly apparel for her own child.

Since then, the company has won several awards, including the Gold at the prestigious Cornwall Business Awards Winner of Winners.
It is also committed to giving over 10 percent of their profits to charity.

Frugi clothing is currently available online and in 150 shops in the UK.

Supermodel joins forces with Eco Fashion Week Vancouver

Sep 21 2010 12:00AM

Supermodel and environmentalist Gisele Bundchen is teaming up with Eco Fashion Week Vancouver and SIGG Canada to launch an exclusive reusable bottle that will be handed out at the event's opening.

The bottles will help this month's Eco Fashion Week meet its goal of being "plastic bottle-free."

The environmentally-conscious supermodel and United Nations Goodwill Ambassador already has an all natural skincare line, Sejaa and has worked with eco friendly sandal company Ipanema.

Following Eco Fashion Week Vancouver, Gisele'’s exclusive bottle will be for sale in locations across Canada, with proceeds going to WaterCan, a leading Canadian charity dedicated to fighting global poverty by helping the world's poorest people gain access to clean water, basic sanitation and hygiene education.

Eco Fashion Week will feature designers of eco friendly apparel such as Kim Cathers, Lav & Kush and Nixxi.

"We want to position Vancouver as an international capital of ecofashion - just like Paris Fashion Week is haute couture and New York is ready-to-wear," Eco Fashion Week creator Myriam Laroche told Straight.com.

Companies take a stand on denim sandblasting

Sep 17 2010 12:00AM

The distressed look of sandblasted denim may be in fashion, but it is out for two major designers.

Levi Strauss & Company and H&M have both announced they will no longer purchase or sell products that are sandblasted, as it is dangerous to the workers charged with the process.

"In order to make certain that no worker producing denim garments for H&M risks his or her health, we have decided to quit purchasing and retailing sandblasted products," H&M officials said in a statement.

TriplePundit.com reports that effective immediately, both firms will no longer place new orders for sandblasted products, and after the end of this year, both say that no active production using the technique will exist in their operations.

Both companies had previously implemented strict health and safety requirements for sandblasting, but had realized that it was impossible to ensure that all their suppliers and subcontractors met the same standards.

It's a move that is likely to make more eco friendly apparel available to the masses, as executives believe eliminating a dangerous process will encourage other firms in the industry to do the same.

The sandblasting process, which uses sand and silica powder crystals to distress garments, can cause the potentially fatal lung disease silicosis as well as other health problems.

Ethical clothing coming to U.S. campuses

Sep 10 2010 12:00AM

A new, socially conscious clothing brand is debuting at the University of Connecticut and other colleges around the nation this month, according to DailyCampus.com.

The company, called Alta Gracia, is based in the Dominican Republic. It manufactures t-shirts, sweatshirts, hoodies and other ethical clothing items for colleges all over the country that offer students, their families and alumni the opportunity to give the workers who sew this clothing a pathway out of poverty.

Joe Bozich, CEO of Knights Apparel, the sponsoring company, says Alta Gracia is the only collegiate logo apparel manufacturer that pays their workers a "living wage."

"There is a tie in between doing good and doing good business. We believe they are not mutually exclusive," Bozich told the news provider. "We have been put in a position to use our business to make a difference in these peoples lives and it is very rewarding."

The Workers Rights Consortium, a labor rights watchdog for more than 175 colleges and universities, says the company's 125-man factory is in exemplary compliance with its standards.

"Their business model defies the excuse that manufacturers cannot respect labor rights in as competitive an environment as the international economy," said Teresa Cheng, international campaigns coordinator for United Students Against Sweatshops. "These workers have jobs that enable them to escape from poverty."

Choosing eco-friendly yoga gear

Sep 9 2010 12:00AM

When it comes to choosing a form of exercise, it doesn't get much more natural or sustainable than yoga. After all, yoga is based on the principle of developing an awareness of the body's connection to the elements.

While practicing yoga has many health benefits, including increased flexibility and strength, as well as reducing stress, many newfound "yogis" may be overwhelmed to find how many options there are when it comes to purchasing equipment and clothing.

Yoga Journal reports that yoga has become a $5.7 billion industry. However, the good news is that practicing yoga does not require much equipment, or spending a lot of money.

An eco-friendly mat, made out of recycled or sustainably harvested rubber, and fibers like cotton or jute is best, according to a recent article by GateHouse News Service.

When it comes to clothing, items that are easy to move in are preferrable.

Organic apparel made from cotton and other sustainable fibers like bamboo or hemp are good bets, as they help promote the state of wellness that yogis strive to achieve.

Organic clothing hits the mainstream

Sep 7 2010 12:00AM

The organic apparel industry has been steadily growing for the past decade and is expected to reach $6 billion next year.

"Consumers understand the issues," Greensource Organic Clothing Company CEO David Basson tells Reuters. "They want to take care of the planet. Once people get into it, they're not going to go back."

Basson explains to the news source that it was several years ago that he was able to first get his organic products onto shelves in Sam's Club and Walmart. Once they started selling out, other retailers, like Macy's and Kohl's, invested in organic apparel as well.

Today, many major apparel brands, including Levi's, Adidas and Nike, offer organic apparel. Mainstream retailers like Target, the Gap, H&M and Nordstrom stock organic clothing products as well.

"I've been at this for 20 years and there were very few brands in the 1990s that were taking it seriously," Texas organic cotton farmer LaRhea Pepper tells Reuters. "Now, there are over 75 large brands and retailers doing it."

While apparel sales were hit hard by tough economic times, organic industry experts say that sales of organic cotton grew by 35 percent last year.

"The market for organic fiber products overall is still strong despite the economic downturn," former Organic Trade Association (OTA) president, Katherine DiMatteo, told the Nutrition Journal.

Why choose organic cotton?

Sep 3 2010 12:00AM

With the trend toward eco friendly apparel growing, the use of organic fibers, specifically organic cotton, is growing as well. The Organic Trade Association (OTA) reports that in 2009, organic fiber sales in the U.S. grew by 10.4 percent over the previous year, reaching $521 million. The future looks promising as well, with organic fiber products appearing in more mainstream outlets, led by large U.S. textile retailers.

But why should consumers consider organic cotton products?

Organic cotton is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture.

Third-party certification organizations verify that organic producers use only methods and materials allowed in organic production. All cotton sold as organic in the United States must meet strict federal regulations covering how the cotton is grown.

Conventionally grown cotton, on the other hand, uses 25 percent of all insecticides and 10 percent of all pesticides, including many that the Environmental Protection Agency classifies as the most toxic kind.

While it is true that products made from organic cotton may sometimes cost more, the OTA says that the prices reflect the true cost of its production.

Maker of organic cotton tampons to help in fight against ovarian cancer

Sep 2 2010 12:00AM

Many people choose organic apparel and foods to cut down on the chemicals they expose themselves and the environment to and some women are also choosing to use organic cotton tampons for the same reasons.

Leading household and personal products manufacturer Seventh Generation offers a line of chlorine-free, organic cotton tampons that are designed to offer women the reliable, comfortable protection they need, while reducing the amount of chlorinated toxins and agricultural pesticides released into the environment.

The company has launched a campaign called "Let's Talk … Period" to support the month of September as Ovarian Cancer Awareness Month.

For every consumer who visits LetsTalkPeriod.com and registers their email address during September 2010, Seventh Generation will donate $1, up to $10,000, in their name to the Ovarian Cancer Research Fund to support programs for those battling the disease.

The website points out that conventional tampons are commonly made from a blend of cotton and rayon. Rayon is typically treated with chlorine dioxide, which can result in dangerous chlorinated toxins being released into the environment. And conventional cotton is grown using pesticides.

The company's organic cotton tampons and other feminine products are whitened without chemicals containing chlorine.

UK entrepreneurs launch company to make businesses more eco-friendly

Sep 1 2010 12:00AM

The 20-something brothers behind the UK's eco clothing brand Rapanui have launched a new company to help other businesses to boost their eco credentials.

Rob and Mart Drake-Knight are now offering their company's eco-casual wear on a wholesale basis - making organic, ethical and sustainable clothing for other businesses, brands and events.

"We wanted to open up the eco clothing market and make it accessible to all business no matter how big or small," said Rapanui co-founder Rob Drake-Knight. "As people are becoming more conscious of environmental issues we aim to make it easy and affordable to choose the more sustainable alternatives."

Since launching Rapanui in 2008, the brothers have made sustainable clothing for several well-known brands, including Ben and Jerry’s and the Marine Conservation Society. This growing demand spurred the new business, which will offer specialized pieces of their award-winning clothing for companies of all sizes.

"Sustainability is a trend that is not going to go away," added co-founder Mart Drake-Knight "We want businesses to recognize that sustainability in a company can be won through a bottom-up, hearts-and-minds campaign. Other businesses can benefit from our specialization in award-winning eco clothing and make their staff think green by really feeling the difference in wearing eco-friendly organic uniforms that don't cost the earth."

Chrissie Hynde lends star power to eco-friendly apparel

Aug 30 2010 12:00AM

Experts have recently claimed that, for eco-friendly apparel to make significant leaps in popularity, the fashion industry must embrace it as mainstream. Two new green labels are soon being launched with this goal in mind, according to The Independent.

Chrissie Hynde, the leader of the band The Pretenders, is creating a new line of green clothing that is inspired by the world of rock and roll. This includes handbags, skinny jeans and cowboy boots.

The hope is that Hynde's celebrity status will bring organic clothing to the forefront of the fashion world.

"There remain problems with consumer awareness and education. Celebrities in this sense are a big help in bringing consumers on board," Simon Ferrigno, an organic cotton consultant, told the news source.

Another new fashion label that focuses on environmentally-friendly jeans is that of Katharine Hamnett. In October, her line of clothes is due to be released and she hopes that her previous experience in the industry will help promote the label.

Hamnett's website reports that she has been combing social causes with fashion for years. She is responsible for slogans such as Preserve the Rainforests, Save the Whales, Education Not Missiles, among others.

New store features green fashion

Aug 26 2010 12:00AM

The Charleston Gazette reports that a new retail store which features eco-friendly apparel has opened in downtown Charleston, West Virginia. In addition to clothes, the shop has small exhibits that promote awareness of green fashion.

The store, which is called Mission Savvy, was founded by animal behaviorist Jennifer Miller, who claims that she is surprised by the high demand for her unique line of clothes.

Each piece of organic clothing was made without harming any animals and the environment. Miller has also set up an exhibit that displays the damage caused by the usual production process of clothes, compared to the eco-friendly solution.

"I want people to feel and see that the dress on the rack is made from outer bark," she told the news source.

Miller's mother owns the consulting firm Eats of Eden, which specializes in natural foods. The organization holds classes in proper nutrition and eating practices, as well as planting and growing personal, organic gardens, according to EatsofEden.com.

Some foods from Eats of Eden will also be on display at Miller's new store, in order to emphasize the fact that Mission Savvy focuses on an entirely organic lifestyle.

Emma Watson's green clothing line to be displayed at Prince Charles' garden

Aug 24 2010 12:00AM

People Magazine reports that Emma Watson, who is best known for playing Hermione Granger in the Harry Potter films, is now set to show off her latest accomplishment in Prince Charles' private garden - her collaboration with the green fashion label People Tree.

While Watson will not be at the event, she will make an introduction to the People Tree clothing line on a video screen. GirlsTalkinSmack.com states that the 80 percent of the label's clothing is made from organic cotton.

Watson's eco-friendly apparel will be displayed on September 11th as a larger part of the 12-day festival known as A Garden Party To Make A Difference. The event focuses on creating a sustainable future through the appearance of comedians, musicians, environmental experts and others, according to PrinceCharities.org.

The occasion is a part of Charles' Start initiative, which was launched in February.

Visitors will be able to visit three historic gardens, as well as create their own eco-friendly apparel by designing and sewing bags made from recycled materials. There will also be food exhibitions, which will include tips on organic eating from experts. There will be a total of over 100 displays for guests to enjoy.

Reusing old dresses to save money and the environment

Aug 19 2010 12:00AM

One important process that is affecting the world of eco-friendly apparel is upcycling, which essentially means refitting old clothes to make them seem new. A recent article on Yahoo featured an amateur designer, Marisa Lynch, and her mission to turn an ugly dress into a new garment every day for a year.

Her budget was also low - $1 per dress. The news source reports that Lynch's imaginative sense of style and her practiced sewing skills were vital resources in these transformative results. She frequents thrift stores and garage sales for the materials, and spends anywhere from 25 minutes to a few hours fashioning the garment.

Lynch's progress is covered in her blog, New Dress A Day, and she told the news source that she is unsure of what to do with her vast collection of upcycled clothes, but is thinking about auctioning them off and donating the proceeds to charity.

NewDressADay.com details Lynch's efforts in a step-by-step format. There are before, during and after photos that feature the initial dress and the work that it takes to create a new one from it.

Individuals who are interested in organic apparel may want to visit the site for tips on how to make the most of their own clothes.

New razor may last for years, rather than weeks

Aug 18 2010 12:00AM

A new and important contribution toward the eco-friendly apparel industrymay be a razor blade created by German company Gesellschaft für Diamantprodukte (GFD), an item that is said to last 1,000 times longer than a regular blade, according to Ecouterre.com.

Known as the Diamaze PSD, the razor has a tungstein carbide blade that is layered with a thin film of synthetic diamonds. This may allow it to outlast any other kind of blade, considering current models last for only weeks at time.

While GFD has produced items with synthetic diamonds before, they have previously focused on machinery and medical equipment. The news source reports that these new blades are also plasma-sharpened, which means they may be just the right shape for a clean shave.

This innovative new razor could cost more initially, but its long-lasting quality would eventually pay for itself, according to company founder Andre Flöter.

Experts suggest that razors of all varieties can have a significant, negative impact on the world by piling up in landfills and being manufactured with cheap plastic. Eco-Action.net estimates that, in the United Statesalone, around two billion disposable razors and blades are thrown out every year.

Scientists develop way to use algae for creating clothes

Aug 16 2010 12:00AM

Researchers at China's Qingdao University have found a way to use algae as a substitute for other fabrics and dyes, which is a process that may prove to be a significant step towards a completely organic apparel industry, according to Fibre2Fashion.com

A new factory is being erected in Qindao, China in order to harness this innovative new technology, since the city itself manufactures 1,000 tons of fibers ever year. The news source reports that these fibers can be extracted from green or brown algae, and even some algae that are dangerous to the environment.

None of the material that is produced by these algae is a pollutant and the researchers believe that they can make the manufacturing processes for this technology especially affordable if they blend it with cotton. This abundant resource may also lead to the production of protective, eco-friendly apparel such as firefighter uniforms and medical bandages.

Other researchers in Britain have found a way to use the brilliant shades of algae as an environmental alternative to chemical dyes, according to the news source.

TreeHugger.com reports that bacteria have also proved to be successful in the safe creation of some clothes, as scientists have found a way to grow dresses from a vat of green tea.

India clothing line shifts to use organic, fair trade cotton

Aug 12 2010 12:00AM

JustMeans.com reports that three years ago, India's first eco-friendly clothing line was launched. Known as Grassroot, the company uses natural dyes, organic fibers and manufacturing processes that are friendly to the environment.

Founder Anita Dongre has now designed a collection that is made entirely from cotton and is certified by fair trade organization Shop for Change. The hope is that this investment will help cotton producers across the South Asian-country, as this material accounts for 38 percent of India's exports.

Dongre claims that her wish is for other designers to "be bitten by this fabulous bug" so that they will also make efforts to contribute to the goal of Shop for Change.

ShopforChange.In states that the organization's goal is to promote awareness of the artists and farmers that help create products that are used worldwide every day, and by telling their stories, begin a movement for change where these laborers are recognized for their efforts instead of being marginalized.

JustMeans.com estimates that the Indian apparel market accounts for 10 percent of the $37 billion retail industry , but it is expected to grow to 12-15 percent this year alone. This makes it crucial for other clothing companies follow in the footsteps of Grassroot and produce organic apparel.

Green fashion spreading to smaller stores

Aug 10 2010 12:00AM

Eco-friendly apparel may not just be a passing trend. In fact, it seems to be touching giant companies, fashion shows and local businesses all over the world, according to Canada.com. One small store, a sustainable-fashion boutique Rien a Cacher, is helping set the trend in organic apparel by offering only eco-conscious products.

Danny Lourenco, the business owner, told the news source that all the products are either local, so the proceeds benefit the community and transportation costs are lowered, or they are fair trade, in order to help workers in developing countries.

The boutique offers clothes that are made from organic cotton, bamboo, recycled, or up-cycled material. The recycled garments include fleece that is made from plastic bottles, while up-cycled clothing are vintage or used garments that have been restyled.

Interestingly enough, Lourenco also informed the news provider that he wanted customers to buy the clothes not only because they were green, but because they were beautiful. This seems to suggest that eco-fashion is turning toward mainstream fashion designs, rather than just sticking with its underground, tree-hugging roots.

Fashion leaders at the Berlin Fashion Week apparently agreed - they claimed that by being fashionable, co-friendly apparel will become much more popular, according to TheLocal.De.

Philadelphia festivals promote eco-friendly practices

Aug 9 2010 12:00AM

In Philadelphia, two festivals are taking place this autumn that will work to promote every aspect of environmental living, featuring educational demonstrations, fashion shows and artwork, according to The Mercury.

The fifth annual GreenFest, a festival that focuses on organic apparel by displaying clothes that have minimal environmental impact, will take place on September 12. Many of the exhibits will show the value of thrift stores in keeping garments out of the landfill and also feature ways to safely remove stains and refashion used belongings.

GreenFestPhilly.org states that other vendors at the festival will include health and beauty, real estate, agriculture, construction, catering and pottery companies, among others. These exhibitors will offer products and services that are environmentally-friendly.

There will also be a poetry slam and many different activities for children that will seek to educate them about leading green lifestyles.

Later in the month, the Mercury reports that a brand new festival called the Eco Arts Festival is taking place. It will focus on the efforts of artists and environmental groups, but also work to show the sustainable practices and initiatives by local businesses.

London Science Museum features computer-guided clothing

Aug 5 2010 12:00AM

A new technological innovation on display at the Trash Fashion exhibit at the London Science Museum may be a new trend in eco-friendly apparel. By employing the aid of a computer, Indian fashion technologist Siddhartha Upadhyaya has designed a way to save the environment and its resources while producing almost any kind of imaginable garment, according to ScienceMuseum.org.

The technology, called Direct Panel on Loom, features a computer attached to a loom. "You upload your design and the loom weaves fabric panels according to the dimensions you put into the computer," Upadhyaya told the news source.

The precision of this process means that less overall fabric is manufactured. This results is organic clothing with lower production levels of energy, water dyes and other chemicals. Additionally, he claims that this new method saves 70 to 80 percent of water in comparison to other manufacturing processes.

Sustainable-Fashion.com reports that professor Sandy Black has also been working with computer models in order to produce the next generation of green clothing.

Her work, also created for the Trash Fashion exhibit, is called Considerate Design and uses technology to develop a customized, one-piece sweater in 3D. The model is then finished by hand, much like the projects which use Direct Panel on Loom.

Scientists discover method of creating spider silk

Aug 4 2010 12:00AM

Ecouterre.com reports that three different scientists, two based in universities in South Korea and another from Tufts University in Boston, have found a way to recreate spider dragline silk without actual spiders. Until now, the material has been impossible to farm in any practical way.

By synthesizing the silk gene of these insects and inserting it into E. coil, a bacteria often found in the stomach, the scientists discovered that they can essentially promote the spinning of the silk by the transformed microbe.

That means that harvesting spider dragline silk may soon become much more feasible in the near future. This is great news for lovers of eco-friendly apparel, since the natural textile is five times stronger than steel and three times tougher than bulletproof Kevlar, according to the news source.

In addition, this technique could be instrumental to the process of producing next-generation organic clothing.

PhysOrg.org claims that the strength and elasticity of spider silk makes it handy for everything from clothing to creating artificial ligaments or tendons to car airbags. Several months ago, a team of other scientists managed to create a goat-spider hybrid, which produces silk instead of milk.

Mission Marketplace displays fair trade clothing

Aug 3 2010 12:00AM

Last weekend, New York City's Sights and Sounds Festival featured the Mission Marketplace, which showcased arts and crafts from 50 developing countries. The items on display included coffees, chocolates, artistic projects, jewelry and clothing, according to HeritageNews.com.

The Mission Marketplace collaborates with fair trade groups who work in Asia, Africa and the Americas, and pay workers fair wages so that the artists and craftsmen can make a living from their products.

"We don't have to be a race to the bottom. We can pay a decent price for these products while the [workers] on the other end can live a decent life," Kevin Frahm, executive director of the organization, told the news source.

Not only is this ethical clothing helping local communities across the globe, it is also eco-friendly. Frahm said that the goal of the displays was to remind people of the human experiences which all cultures have in common, such as love for family and the desire for respect and dignity.

According to FastCompany.com, Transfair USA, a non-profit group, is conducting the first program to certify apparel as fair trade in the United States. Production materials, factory conditions and worker wages must all be reviewed by the organization before a company is recognized as fair trade.

Getting children ready for school with healthy, eco-friendly apparel

Jul 31 2010 12:00AM

With August right around the corner, parents across the country are beginning to consider school purchases for the upcoming academic year. MyGloss.com reports that there are a few simple ways for Mom and Dad to invest in organic apparel, which will be both stylish in the classroom and good for the earth.

Additionally, the news source claims that it's healthier for kids to be outfitted in PVC-free garments, a harmful material that can cause problems with a child's immune and reproductive systems.

When it comes to shoes, there is a wide variety of environmentally-friendly footwear available for concerened parents. The news source recommends companies such as Nike, Asics, Puma and Birkenstocks, which are all PVC-free.

Experts maintain that eco-friendly clothing is incredibly important, since many different brands use PVC in their production. It's important to examine the materials in garments before buying them. PVC-free apparel is often stylish and affordable, if one knows where to look.

MommyFootPrint.com also strongly advises against purchasing materials with PVC, instead vouching for brands such as LittleInkers, which focuses on producing clothes with bamboo and organic cotton, as well as companies with designers who focus on eco-conscious denim clothes, like Baby Beeno.

Moms design eco-friendly apparel

Jul 29 2010 12:00AM

A group of eco-conscious mothers have started their own clothing line and it has already been locally and internationally recognized, according to ThisIsLincolnshire.co.uk.

Lydna Martin, Donna Hawks and Hannah White are the leaders of the project, which is called Mpenzi and is focused on designing ethical clothing for children aged anywhere from six months to eight years.

Martin told the news source that all of the garments were made to be as environmentally-friendly as possible. The ambitious seamstresses encourage customers to send materials to them, so the items may be incorporated into recycled clothing.

"Mpenzi clothing is both fashionable and ethical, catering for both boys and girls," Martin told the news provider.

Mothers who are concerned about the environment and its impact on children may have an increasing number of optionsavailable to them.

In fact, the clothing label Sama Baby is also fighting to design children's clothes that are eco-friendly. These Indian-made, organic cotton garments are certified by fair trade organizations and the company's website claims that no bleach or toxic dye is used in their production.

SamaBaby.com explains that, for this reason, fair trade clothing may offer health benefits to children who ordinarily suffer from asthma, eczema or allergies.

One bear is killed for every hat of the British guard

Jul 27 2010 12:00AM

A controversy has been brewing upon the revelation that every hat of the British Guard is actually made from bear fur that has been imported from Canada, according to the Telegraph.

Renowned designer Stella McCartney recently designed faux fur hats which have been examined by the People for the Ethical Treatment of Animals (PETA) and are now about to be shown by members of the organization to the minister for defense equipment, Peter Luff, in order to garner support for the ethical clothing.

"The big bear fur hats were intended to make soldiers look taller as they marched over hills in battle, but they haven't been worn in action for over a hundred years," McCartney told the news source.

While prototypes for eco-friendly apparel have so far been unable to stand up against water absorption tests, PETA claims that this one is effective. Not only that, there is a ventilation system, and it's cheaper and lighter than the originals.

Vogue reports that Stella McCartney's label was launched in 1995. She is a dedicated vegetarian and refuses to use leather or fur products. In 2001, Gucci hired her to make her own label. She has also designed collections for Adidas and Puma.

Company sponsors contest to make apparel out of newspaper

Jul 26 2010 12:00AM

Yesterday's News, a company that makes environmentally-friendly cat litter from old newspapers, has recently announced that it will be hosting a contest where renowned designers will compete to make organic clothing out of newspaper, according to TreeHugger.com.

All of the participants are already known in the world of eco-friendly apparel, from Samantha Pleet to Lara Miller to Bahar Shahpar. Their creations will be on display September 8th at the Green Catwalk Event in New York City.

The news source reports that the garments will be auctioned away after the models have completed their walks. The winning designer will choose a green, non-profit organization to which the earnings will be donated and, the next day, there will be a workshop which will educate people about living eco-conscious lives.

Designer Samantha Pleet is based in New York and received the 2009 Ecco Domani sustainability design award for her part in the collection of Bodkin, according to her website. LaraMiller.net states that Miller's pieces are also inspired by ecology, and has been named a Top 40 Under 40 by Crain's Chicago Business and Indie Designer of the Year by Chicago Magazine.

Bahar Shahpar was included on Domino Magazine's 2007 Green List and her website reports that she has been profiled in Lucky, Nylon, Elle and WWD.

Fashion label approved as fair trade clothing

Jul 22 2010 12:00AM

The clothing line Maggie's Organics, by adopting stricter business practices, may be the first manufacturer to attain fair trade certification, according to Discovery.com. The company touts that it carries sweatshop-free apparel, and the ethical clothing is both fashionable and affordable.

The certification process, conducted by Scientific Certification Systems, covered every aspect of Maggie's Organics, from the production, management and distribution of clothing.

"SCS was extremely rigorous... they looked at every aspect of our production process on two continents, including our office operations," Bená Burda, founder and CEO of the company, told the news source.

The other features of the investigation included hiring, wages, working conditions, hours of work, and access to health care and transportation.

Fair trade may be a growing movement across the country. In the United States, the first program to certify socially-conscious clothing has just been organized by the non-profit group Transfair USA, according to FastCompany.com.

OneWorld.net estimates that there are 218 million children working in illegal or forced labor conditions around the world, due to the demand of employers wanting a cheaper workforce.

Most child labor is located in developing countries and focuses on agriculture, but also includes factory production and domestic service.

RememberMe works to make garments less disposable

Jul 21 2010 12:00AM

An exciting new technology in the world of organic apparel is surfacing in thrift and secondhand stores. Oxfam, an organization dedicated to eliminating poverty and suffering, has teamed up with Tales of Things and Electronic Memory, to design a device that allows those who buy used garments to listen to the tales of the previous owner, according to Ecouterre.com

With the aid of a few different innovations, RememberMe uses a few different codes to compile a living database of the histories of donated clothing. One can simply scan the bar code of an item to hear a story about its history, as spoken by the last person to own it.

The news source reports that RememberMe is currently in its beta phase. Soon, the clothes will have locators on them, so that previous owners can check their status on an online map of the world and also see updates about the garment through Twitter.

The overarching goal of the project is promote ethical clothing choices by attaching human significance to garments.

Oxfam is involved in many different aspects in making the world a better place. According to Oxfam.org, the organization provides communities with development work, emergency responses and campaigns for change, which stretch across multiple countries and continents.

Freedom fabric is making textile production eco-friendly

Jul 19 2010 12:00AM

The production of cotton has long been thought of as non-environmental. LiveMint.com reports that it's a multi-step process that damages air quality and the surrounding environment.

The news source claims that revolutionary technology may be crucial to the process of making organic clothes from cotton. Thanks to the new "carding machine," the entire process saves fuel and electricity.

A certain cotton known as Malkha is benefiting from this method. This brand of material, which is called Freedom Fabric, is soft, hand-woven, and each piece is diverse, which is part of its charm.

The inventor of the carding machine, L. Kannan, hopes that it will bring textile production back to villages, so that there are fewer "inefficiencies, rejects and pile-up of stocks." This will promote fair trade clothing by bringing more of the industry's revenue back to weavers and families.

Ota.com claims that the overall production of organic cotton grew by 20 percent from 2007-2008 and many different companies are expanding their operations to accommodate this growing market.

Organic cotton can be used for a variety of different items, including personal care products, home furnishings or clothes.

Eco fashion exhibit shows ancient eco friendly apparel

Jul 16 2010 12:00AM

A fashion exhibit in New York City at the Fashion Institute of Technology is on display until November 13, according to the LA Times.

The museum's website claims that this exhibition has over 100 garments on display that are chronologically arranged over a span of 150 years, from the mid-1700s to present day.

All of the pieces focus on one of six themes, which range from the recycling of materials to fiber origins to the treatment of animals.

The LA Times describes one sample of the exhibit as a "poison green" two-piece dress from 1865. While the synthetic dye produced a revolutionary color to the fashion world, the consequence was that it was dyed with arsenic.

Exhibits such as these are helpful reminders that clothing can take a long time to transform, yet show the significant changes that have been achieved.

FitNyc.edu claims that the museum at the institute is one of a very few fashion museums. It is visited by 100,000 people each year and its main floor features the Fashion and Textile History Gallery, which offers exhibits which cover 250 years of fashion history and are rotated every six months.

Green tea used to grow vegetable leather

Jul 13 2010 12:00AM

For the environmentally-minded, there may be a new fashion trend emerging in the industry soon - growing clothes. BioCouture is a research project led by fashion designer Suzanna Lee and it has focused on the use of green tea and a bacterial culture in creating completely organic apparel.

Lee explained to Treehugger.com that the process takes two to four weeks to grow a sheet of wearable material from a vat of green tea. After this is complete, the sheets are dried and "either shaped over a wooden dress form... or sewn together," she told the news source. The end result is a garment that can look and feel like vegetable leather.

While these clothes can't be purchased in stores, prototypes such as the BioRuff jacket have been developed so they can be exhibited at the Science Museum in London.

Lee is also working with a synthetic biologist and a chemical engineer to enhance this eco-friendly clothing so that the material will be stronger and thicker, according to the news provider.

BioCouture's website states that this research has been possible due to a grant from the Arts and Humanities Research Council, which sponsors projects throughout the United Kingdom that will provide social, cultural and economic benefits.

The website also claims that the ultimate goal of the project is to grow a dress from a vat of liquid.

Three-year eco-friendly apparel art project is completed

Jul 9 2010 12:00AM

In 2007, Katrina Rodabaugh's Dresses/Objects Project began when she selected passages from a Gertrude Stein novel.

The next step, reports the news source, was printing these excerpts onto recycled fabrics. Then, in an effort to emphasize ethical, reusable clothing, she sent them out to 30 different female artists, writers, performers and designers so that they could transform the materials into dresses.

Now, after three years of nonstop work, Rodabaugh and these various artists are displaying their work at an exhibit at the Z Space in San Francisco, a gallery that will be free of charge, reports the news source.

Rodabaugh received her BA in Environmental Studies from Ithaca College in 1999 and her writing and artwork has been included in collections, journals and galleries across the United States.

Experts claim that recycling or reusing old clothes is one way to make all clothes apparel friendly. MyThings.com suggests using scraps of worn-down garments as material for collages or even flower brooches.

For the more adventurous, one can also crochet or sew together different articles of clothing to create a rag rug. If you have ancient denim lying around, the news source also claims that these aren't hard to convert to into a handbag.

Fair trade apparel being created in Nepal

Jul 7 2010 12:00AM

A new clothing industry is developing in the Himalayas, according to TreeHugger.com. Himalayan Wild Fibers is leading the charge in this direction by promoting the use of nettle fibers as a material for garments.

The Center of Sustainable Fashion claims that the Himalayan nettle is stronger, finer and more flexible than regular linen, indicating that eco-friendly clothing made from it will be more durable and of better quality.

Since the plant grows in abundance around the area, there is no need for any chemical fertilizers or other unnatural additives to artificially stimulate the plants growth, making the whole operation sustainable and environmentally-friendly.

HimalayanWildFibers.com suggests this could be a large fair trade industry, as the impact it will "have on the lives of its suppliers is staggering." Purchases of nettle fiber clothing will bring unprecedented wealth to an impoverished country, money desperately needed for health services, electricity, clean water and education.

The company also claims that the funds could empower Nepalis politically and, hopefully, sponsor the growth of a democracy.

TreeHugger.com states that Himalayan Wild Fibers is currently looking for a designer who has the ability to blend the Himalayan nettle with other fabrics, in order to make fashionable and eco-friendly clothes.

Bones actress Emily Deschanel is eco-friendly

Jul 6 2010 12:00AM

Most people might know Emily Deschanel from her role as the awkward forensic anthropologist on the hit TV show, Bones. However, Deschanel's interests extend past television and into the realm of the environment.

Deschanel recently spoke with Ecouterre.com, where she explained her involvement in buying eco-friendly apparel, listing off a number of her favorite designers and brands. For everyday clothes, Deschanel's selections include Jennifer Hwa's Loyale and John Patrick's Organic. For skirts and dresses, she prefers Bahar Shahpar and EcoSkin.

The accomplished actress also likes to wear shoes and boots created by Stella McCartney, the first renowned designer who has manged to make well-made shoes without leather components, and those of Cri de Coeur.

Deschanel also cites Linda Loudermilk as the creative "mother of green design," someone who always has surprising and inventive clothes.

Loudermilk was named one of the top 20 innovators to watch by W Magazine and the Vivienne Westwood of eco by Elle Magazine, according to her website. She has worked hard to develop relationships with manufacturers who were as eco-conscious as she, so that she could push forward a line of clothes that was both green and fashionable, trademarking the term "luxury eco."

Katie Price's new perfume dropped because of subpar ethical standards

Jun 30 2010 12:00AM

Ethical clothing lovers not only enjoy sporting spectacular threads on their bodies, but most want to don scents that maintain fair trade standards as well.

According to DNAIndia.com, Katie Price's perfumes Stunning and Besotted were pulled from the shelves of UK retailer Superdrug, pleasing enthusiasts of fair trade clothing as well ethical fashionistas. The product is said to be bottled in an Indian factory by workers who were only paid around $3 a day.

"We have a robust ethical trading policy," Sara Wolverson, spokeswoman for the company, told the news outlet.

In what may be a swift PR move, Price's rep told the news source that they have revoked their contract with the Indian factory and are now working with a UK-based company.

Girls who want to smell lovely but still do their part for the environment have many different options. According to JustMeans.com, Tallulah Jane, which is based in New York City, manufactures a wide array of fragrances that can give a lift to Mother Earth as well as a woman's scent.

Eco-fashion lovers should commit to eco-friendly laundry

Jun 30 2010 12:00AM

While those who are passionate about eco-friendly apparel often scour every nook and cranny in order to find the perfect duds, a full wardrobe leads to one outcome - lots to do on laundry day.

Of course, ethical clothing devotees should pay attention to the environment even when their threads are going through a wash cycle. DallasNews.com reports that cleaning your garments in such a manner is simple and easy.

The news source advises people to use greener detergents, especially those that are phosphate-free. Brands such as Seventh-Generation, Method and Martha Stewart are wonderful choices.

In addition, people should switch entirely to a cold wash, which will save hot water - and decrease one's bill at the end of each month. Also, using the least amount of water as possible will save energy in the long run.

There's no better time than the present to adopt an entirely eco-friendly lifestyle. After folding one's laundry and hanging up one's clothes, individuals might also consider heading out to an organic restaurant to enjoy some locally-grown grub.

Emma Watson designing ethical clothing line

Jun 30 2010 12:00AM

Emma Watson, best known for playing Hermione Granger in the Harry Potter films, is all grown up. Luckily, it looks like she's already been making some very adult choices.

JustSoYouKnow.com reports that the young lady is starting her own ethical clothing line and will be collaborating with the UK brand People Tree.

"The first time I heard about fair trade was during a geography coursework project, and I remember thinking, 'Why isn't everything fair trade?" Watson told the Daily Mail. "Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity."

Watson, who is currently hitting the books at Brown University, will feature a variety of clothes on her label, which the actress admits is "very British." Apparel such as cotton vests and scarves will run the gamut and, of course, there will be items available for men as well.

Watson isn't the first celebrity to put her mark on turning the world into a brighter place. Other stars who have dedicated themselves to a special environmental cause include Bono and Disney teen queen Selena Gomez.

Kenyan beads making waves among eco-friendly apparel enthusiasts

Jun 29 2010 12:00AM

The fashion world is always in search for new and exciting trends, and it looks like Kenya may be the source of the latest one.

Business Daily Africa reports that Juzi beads, which are made from recycled products, are currently a hit among fashionistas at the moment. This is due in part to the work of Nancy Randall, the label's founder and an eco-friendly clothing aficionado.

"Juzi is a jewelry label with a difference. These ethical and eco-fashion accessories made in Kenya are now the decisive jewelry in fashion across the world, created by Kenyan women, in Kenya," Randall told the news source.

Juzi, which means "the day before yesterday" in Swahili, is created from locally-sourced magazines, newspapers and bottle tops. The beads, all of which are handmade by local workers in the impoverished country, come in a variety of shapes, colors and designs.

Style mavens interested in taking a peek at the Juzi collection can head to its website to view the many items available. Some of the more eye-catching pieces include vibrant red recycled earrings, multicolored beaded necklaces and African-inspired brooches.

Scandinavian-inspired clothing line helps tots wear eco-friendly apparel

Jun 29 2010 12:00AM

Women often want to look trendy and stylish, but once a little baby is in their arms, the world changes. It seems that as soon as a girl becomes a mother, the desire to make a difference in the world is more important than owning the latest and greatest Louis Vuitton handbag.

Johanna Lillpers, founder of the baby clothing label Vyssan Lull and a mom herself, certainly knows this. Her collection of eco-friendly clothing for babies is not only made with the environment in mind, but also is inspired by Sweden and its designs.

"Our products are not only for Scandinavian families but anyone seeking ecological, high quality and fun children's design," Lillpers said.

Vyssan Lull, which is the phonetic spelling of a Swedish lullaby's title which is meant to comfort a loved one through a long journey, features 12 different labels that use organic fabrics.

"There are many gorgeous designs out there, but if they do not follow the high standards I have set for Vyssan Lull, I will not include them," Lillpers said.

Moms who want to reduce their carbon footprint while still giving the best to the little one have plenty of options. In fact, one of the best ways to decrease waste is to use a cotton diaper.

Selena Gomez designing ethical fashion line

Jun 23 2010 12:00AM

Forget about Miley Cyrus. There's another Disney teen queen who is doing more for the world than strutting her stuff in barely-there clothing.

Selena Gomez, the star of Wizards of Waverly Place, recently gave the scoop about planning her own line of eco-friendly apparel, according to ContactMusic.com.

"I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic are super important," she told the news outlet.

The line will be called Dream Out Loud, and came about from her appreciation of the people who made her famous.

"My inspiration for my clothing line is mainly my fans. I love clothes and I love fashion. I think it's a wonderful way of expressing yourself."

Gomez wouldn't be the first celebrity to embrace the idea of starting an ethical fashion company. In fact, U2's Bono runs Edun, a line of organic, ethically-made apparel.

Sustainable fashion heads to Bangalore, India

Jun 17 2010 12:00AM

Sustainable fashion is about to go global. With the idea becoming trendy among students and the rise of high-end retailers manufacturing fair trade clothing, it's no wonder that ethical fabrics are permeating cultures all around the world.

There is now word that an eco-friendly apparel company, Pure Earth, is a hit in India, according to MyBangalore.com. The label, which was started eight years ago by Singapore-based Indian designer Rashmi Gogna, uses only natural materials and takes advantage of vegetable dyes and recyclable packaging.

"Pure Earth is a fashion label of ethnic chic and flair designed for the sophisticated, confident woman who wishes to express her individuality," Gogna told the news source.

The stylish businesswoman was reportedly inspired to start her label after finding a lack of beautiful clothing for modern Asian ladies like herself.

"Because the modern woman has to fill a myriad role in her daily life, she needs a varied wardrobe that includes everything from casually chic outfits to semi-formal, formal and evening wear," she told the news provider.

Girls who are looking to stay trendy but sport sustainable threads can also head to their local consignment shop, or even organize a clothing swap.

Primary school students put on eco-fashion show

Jun 15 2010 12:00AM

Eco-friendly apparel is making waves around the world at the moment, but in a surprising turn of events, it looks like young children are now tuning into the idea.

According to ThisisLocalLondon.com, a handful of primary school students coordinated their very own eco-fashion show. The young whippersnappers paraded apparel made entirely from recycled materials, which capped off their "eco-week" at school.

The event was attended by some serious local celebrities, including Sadiq Khan, a British Labor Politician.

"I'll be reading all the letters sent to me by the children and make sure their views are heard by the government," he told the news source.

Eco-friendly apparel and fashion is on an upswing at the moment. Aside from gaining notoriety at campuses and even high schools, big retail clothing chains such as H&M and American Apparel are creating clothing using 100 percent organic cotton.

Khan may have hit the mark when talking about his thoughts on the event.

"The message is clear - we can all play our part in saving our environment no matter our age," he told the news outlet.

Eco-fashion brand Rapanui wins Sustainable Fashion Award

Jun 14 2010 12:00AM

Two British brothers under the age of 26 have won a Sustainable Fashion Award for their eco-friendly apparel company, Rapanui.

Martin and Rob Drake-Knight, who live on the Isle of Wight, used their degrees in business administration and renewable energy to start the company in 2008.

"So far eco-fashion has been about new fabrics and new ways of manufacturing. We think sustainability is about designing new ways of businesses communicating with consumers, opening up a dialogue with consumers rather than talking at them," said Rob.

Rapanui features a line of men's and women's organic clothing that is produced at a wind-powered factory. Their website also allows customers to see where their clothing originates and use an interactive map to trace its route.

"We hope that this award inspires others to think about how they do business, [as] it proves that you can be successful in what you believe in, whether you wear flip flops or a suit," said Martin.

Rapuni employs around 10 staff members and was also one of the runners-up at the 2010 Enterprising Young Brits Awards.

California teen promotes fair trade clothing at high school

Jun 10 2010 12:00AM

It's safe to say most teenagers spend their free time at the movies, the mall and with friends. However, Hannah Golden, a sophomore at Harbor High School in Santa Cruz, California, is occupying her precious moments promoting free trade clothing.

According to the Santa Cruz Sentinel, the inspiring 15 year old became devoted to the cause after watching the documentary Mickey Mouse Goes to Haiti in her advanced European History class. The harrowing film shed light on the exploitation of factory workers in the country.

"If I'm spending $11 on a jacket, I don't want only 40 cents going to the person who made it," Golden told the news outlet. "I'd rather switch a company of clothing in order to save people's lives."

Soon thereafter, Golden started the Fair Trade Club at her high school, and is aiming to have only eco-conscious clothing sold at the institution.

"This is really a statement students are making about the need to be aware of our impact on the rest of the world when we buy things," school Principal Dick Davis told the news source.

The fair trade clothing movement promotes apparel that provides a living wage for workers, environment sustainability and fair labor conditions.

Payless Shoesource goes green with organic apparel

Jun 4 2010 12:00AM

Payless Shoesource has unveiled a new line of green shoes and handbags. These are items that environmental shoppers can trust, because Payless hired Summer Rayne Oakes as an official eco-consultant, who has been named a top environmental activist by Outside magazine and a global citizen by Vanity Fair.

"We start by targeting the strongest trends of the season," says Oakes. The the company then works to craft apparel with those colors and details while making the process as green as possible.

Oakes describes the end result as "a stylish and eco-friendly line that shoppers can afford.

The collection, called Zoe & Zac, is all made from material such as organic cotton and linen, hemp, recycled rubber soles, and water-based glues. In addition, the packages are printed with soy inks and created from one hundred percent recycled shoe boxes. Oakes hopes that the Zoe & Zac brand is a forerunner for fashionable and cheap green apparel, since buyers had much chance to buy something that's both.

Payless Shoesource has nearly 4,500 stores and, according to LuaAnn Via, CEO, strives to push the envelope by "making green footwear and handbags accessible to all."

Accessorize eco-friendly apparel with ethical jewelry

Jun 1 2010 12:00AM

While the benefits of ethical clothing are undeniable, how many women give thought to their jewelry? Of course, girls love to be adorned in precious stones, but buying new baubles may hurt the environment.

The Vancouver Sun just spoke with Jessica Reiss, who sells recycled silver and beaded jewels through her company Ecoaccessories, about her vision.

"Old vintage brooches and vintage clip-on earrings often bring me the most inspiration...I tend to take things apart and with just one or two of those big beads, I will make a design that's much simpler and more modern," she told the news outlet.

One woman's trash has been another woman's treasure for a long time. In fact, garbage-inspired pieces - such as earrings made out of pencils and bracelets constructed from used comic books - are popping up all over the place.

Still, Reiss admits that it's other girls' hand-me-downs that have led to her surge in creativity.

"I realized when I started designing that were so many beads in this world, the real treasures were still sitting in jewelry boxes in women's homes," she told the news source.

Museum at FIT presents eco-friendly clothing exhibition

May 31 2010 12:00AM

It may be safe to say women have cared about their wardrobe since the dawn of time, but there's no doubt the environment has suffered because of it. Now, the Museum at the Fashion Institute of Technology is holding an exhibition that will examine this complex relationship.

Eco Fashion: Going Green is currently taking place in Manhattan, New York and will run through November 13, 2010.

The event provides ethical-clothing enthusiasts a way to examine "both positive and negative environmental practices over the past two centuries, providing historical context for today's eco-fashion movement," according to a press release. It will also feature more than 100 garments, textiles and accessories that date back as far as the mid-eighteenth century.

The earliest piece on display is certainly a beauty. The item, which is a hand-woven silk brocade gown, was created circa 1760.

However, that's not to say modern designers won't steal the show. Companies such as Endun, Ciel and NOIR all aim to produce eco-friendly apparel and will be showcasing their creations.

The Museum at FIT is one of the only museums in Manhattan entirely dedicated to the art of clothing and fashion. Why not spend an eco-friendly day in New York City - see the exhibition and then eat at an organic restaurant afterwards? Just remember to carpool there and back!

Care for your baby with eco-friendly apparel and a reusable diaper

May 28 2010 12:00AM

While having a baby is wonderful, there's one thing that comes along with a newborn - waste. And when it comes to diapers, the amount of garbage generated can be mind-boggling.

In fact, the Clean Air Council reports that Americans throw out 570 diapers per second. This stinky statistic adds up to at least 8,000 diapers per child before they graduate to a potty.

According to the Express and Echo, one woman in the United Kingdom is doing her best to help parents decrease their little one's huge carbon footprint. Arabella Greatorex, who runs the Natural Nursery, has developed a product that eco-friendly apparel enthusiasts will adore - a reusable nappy.

"You put it on like a disposable and, when it is used, empty the contents straight into the toilet, then throw them in the washing machine. You don't really need to soak them anymore," she told the news source.

Parents who want to join the fair trade clothing movement can also purchase onesies made from 100 percent organic cotton, or try to gather hand-me-downs from family and friends.

Go green below the belt with eco-friendly apparel and underwear

May 28 2010 12:00AM

Finding eco-friendly clothing isn't difficult, but what about what goes on underneath? While it's important to stock up on organic apparel, your skivvies should be sustainable, too.

PACT is an organic apparel company that designs underwear and boxers. The company's unique line features an array of trendy panties and briefs that are made of 95 percent organic cotton and 5 percent elastane, which allows it to stretch.

Designer Stella McCartney is also joining the movement with her line of organic lingerie. Her sexy items come in 100 percent organic cotton, silk and chiffon.

Last but not least, there's the French brand g=9.8. The company is certainly thinking outside the box when it comes to design - their items are made from trees! Cultivated pine is turned into fiber and mixed with spandex, which results in a soft and durable undergarment.

Experts estimate that a quarter of the garbage sent to landfills contains used clothes. Considering we change our underwear every day, these statistics are incredibly alarming.

Celebrate eco-friendly apparel by recycling your wedding gown

May 25 2010 12:00AM

If there's any time women go crazy with their credit cards, it's when they're preparing for their wedding day. Still, when the celebration is over and a wedding ring rests comfortably on their left hand, what does one do with all that waste?

According to TheKindLife.com, a website run by eco-friendly fashion enthusiast Alicia Silverstone, women now have a way to sell their goods to a future bride-to-be. The answer is Recycled Bride.com.

"I was inspired to start Recycled Bride because I was surprised by the amount of waste generated by my own wedding and friends' weddings," Tracy DiNunzio, founder of the company, told the news source.

Women are free to sell their wedding dresses, accessories, and anything related to their big day on the internet site. To top it all off, no fee is charged.

"A wedding is the only day in our lives that we buy oodles of single-use products, and may not consider the resources and energy that are used to create them," DiNunzio told the news outlet.

Other ways to have a green wedding include printing invitations on recycled paper and contributing money to a charity in lieu of favors.

Eco-friendly clothing boutiques growing in San Francisco

May 21 2010 12:00AM

Countless trends have begun in San Francisco, so it's no wonder the fair trade clothing movement is making waves in the Bay Area.

According to the Golden Gate Xpress, the city is turning into a hubbub for eco-friendly fashion with the opening of several organic and sustainable clothing boutiques.

"San Francisco is the epicenter of the green environmental movement, so it makes sense that it would also be the epicenter of eco-fashion," Domenica Peterson, co-founder of Global Action Through Fashion, told the news source.

One of the recent shops to open its doors is Eco-Citizen, which is located in Russian Hill. The boutique features a large line of women and men's clothing, as well as bridal wear.

And while San Francisco is currently on the radar of eco-conscious apparel enthusiasts, denizens of other cities can purchase clothes made from organic cotton from American Apparel and H&M.

"With eco-minded consumers all over, it was only sooner or later that eco-fashion would make it to the mainstream and make it to the mainstream in a big way," Peterson told the news outlet.

Join the eco-conscious clothing movement with a rice-growing bra

May 19 2010 12:00AM

The Japanese are known for their wacky commercials, but it looks like their sense of humor may extend to women's lingerie as well.

According to the Telegraph, Triumph, a company that has produced a number of humorous bras, has released its latest creation. The fruits of their labor have resulted in the "rice bra," a garment which allows women to support their breasts as well as their addiction to carbohydrates.

"Over the last year, young Japanese women have taken a tremendous interest in agriculture. We wanted other women to experience farming as well," Yoshiko Masuda, Triumph spokeswoman, told the news source.

The garment features two pots that double as cups, and women only need to add soil and water in order to watch their seedling grow.

"Home kits that allow people to grow their own rice are very popular online. We thought that it would be fun if a bra could give people the same experience," Masuda told the news outlet.

Other eco-friendly apparel Triumph has created includes an energy-saving bra, as well as one that can be reused as a shopping bag.

Princetown University hosts sustainable fashion show

May 18 2010 12:00AM

College students often collect a large amount of waste, but it's safe to say a number of them still care about the environment.

A bunch of Princeton University students recently put their thinking caps on in order to create trendy eco-conscious clothing. According to the Huffington Post, co-eds from the campus hosted a Sustainable Fashion Competition.

The first prize winner was Maggie Douglas, a chemistry major with a certificate in visual arts, whose visions were "a shoe made entirely from #6 plastic cups, and a jacket made from the thick fabric-like foam packing material," according to the news source.

Other fair trade clothing included a handmade dress created from recycled T-shirts and plastic bags, as well as a bracelet built from old elevator wires.

Julie Dickerson, an art and anthropology major, took second place with her recycled design. Her creation was a dress that was made entirely from movie tickets and posters, and was appropriately titled "Showtime."

The Sustainable Fashion Competition was hosted by Princeton University's student group, Greening Princeton. The club works with school officials to encourage sustainable practices on campus.

New materials used by eco-friendly clothing designers

May 17 2010 12:00AM

The days of using cashmere and silk for high-end threads may be over. Eco-conscious bloggers are buzzing about haute couture designers using sustainable materials in order to bring their creations to life.

Sasawashi is the latest material making waves at the moment. The fabric, which is made from papers and herbs, is being used in several different clothing labels in Japan.

Also, many fashion designers are experimenting with peace silk, which is derived from silkworms that are allowed to live out their full lives. Silk is usually created after boiling larvae alive, and has angered scores of animal rights activists.

Finally, organic cotton is a material that is finding its way into many fashion-savvy wardrobes. Popular retails stores such as Banana Republic and H&M are also using the fabric within their lines while consistently promoting eco-friendly apparel.

Organic cotton remains one of the most eco-friendly materials available to people. The fabric, which is made from genetically-engineered plants, is created without the use of fertilizers or pesticides.

Get into the summer spirit with a sustainable swimsuit

May 13 2010 12:00AM

Ethical clothing enthusiasts surely care about the threads they wear to work, gym and out for drinks. But with the summer approaching, it's time to think about one of the most important articles of clothing meant for the warmer months - swimsuits.

Finding a sustainable swimsuit may seem like a task, but it's easier than you think. Many fair trade clothing companies now are branching out and creating swimwear made from organic and sustainable material.

Eco Panda, which states on its website that it's "the world's only recycled nylon swimwear line," is one company that is helping people to look great while still showing concern for the environment. Their products are made from 100 percent recycled fibers, which means a major drop in both greenhouse gas emissions and petroleum use.

And while the company cares about nature, they didn't forgot keeping their products looking good. In fact, their line features an array of stylish one-piece items and bikinis that are trendy and adorable.

Other swimsuits made from bamboo, organic cotton and soy are also out there. If you do the research you're bound to look fantastic beachside while still giving a boost to Mother Earth.

Ethical clothing line Edun has chance to reach wider audience thanks to financial backing

May 11 2010 12:00AM

Ali Hewson, who along with husband Bono, is the creative force behind ethical clothing label Edun, has her eyes set on reaching people all over the world with her eco-friendly message and clothing line, reports Times Online.

Hewson and her husband have been advocates for several global causes since the 1980s and in 2005 they started the Edun label hoping to inform the public about ethical clothing and promote fair trade businesses.

In 2009 Edun sold a 49 percent stake of the company to LVMH, the largest fashion conglomerate in the world which is also home to brands like Louis Vuitton, Christian Dior, Marc Jacobs, and Donna Karan. Those labels are not known for producing eco-friendly clothing, but when Edun was added to the stable of fashion heavyweights it was because the brand had a unique vision for how clothing is produced and marketed.

"Few understand that fashion is so powerful," she tell the news provider. "It is not superficial, as so many think. It has the ability to change lives and lift millions out of poverty."

Edun is just one of many brands that is challenging the way clothing is manufactured. The ethical clothing movement has been gaining steam and there are no eco-friendly options at all price points for those wanting to live a sustainable lifestyle.

Throw an eco-friendly Mother's Day with eco-friendly apparel

May 7 2010 12:00AM

To honor your mom while respecting the earth, give her eco-friendly apparel this Mother's Day to show her how much you appreciate what she's done for you.

Take a day trip to a local farmer's market where they sell locally grown foods. You can even take the food you buy and cook her a nice dinner. You can't go wrong with a meal that is delicious and eco-friendly.

Those who know what their mothers likes in terms of clothing can search for organic apparell that will make their moms smile. Wrap up organic cotton jeans or a linen top. There are many eco-friendly apparel labels on the market that create stylish and affordable clothing. Brands like Adidas and Izod offer eco-friendly options that mom is sure to like.

If she prefers accessories, there is no shortage of great eco-friendly handbags. A nice tote bag made out of organic cotton should fit in quite nicely with her other carryalls.

If clothing isn't her thing, you can't go wrong with the old standby of chocolates. Organic chocolate is just as sweet and was produced in a sustainable way.

With so many great gift options, it won't be hard to give mom a sustainable Mother's Day.

Be good to your wardrobe and environment with sustainable, trendy clothing

May 5 2010 12:00AM

While caring for the environment is important, women want to look trendy too! Some girls may find it difficult to fill their wardrobe with sustainable (but gorgeous) clothing.

Now, a newly-launched clothing company is aiming to help women in this predicament. Michelle Lancaster, the founder of the Green Blossoms, said she's passionate about wearing sexy and sustainable outfits.

"We work hard all day, and sometimes we don't want to have to work hard on our wardrobe also. These shirts were designed to do just that. Lounging around at home? These are perfect for that. Going out for drinks? Just add jeans and a blazer, maybe a necklace or scarf, and you're set," Lancaster said.

Green Blossom shirts are made from bamboo, corn and organic cotton. Experts estimate that cotton production accounts for over two percent of the world's cultivated land and 16 percent of the world's insecticides, so this is wonderful news for sustainable activists.

However, Lancaster maintains that you don't have to look drab while remaining eco-conscious.

"Just because you're living more sustainably doesn't mean you have to stop having fun," she said.

Fair Trade Fortnight comes to New Zealand

May 3 2010 12:00AM

Fair Trade Fortnight kicked off over the weekend in New Zealand, and scores of sustainable fashion vendors were out and about. One of the companies at the event dedicated to organic and fair trade clothing is Nature Baby, according to Voxy.co.nz.

Moms and dads want to give their little ones the best, which of course means dressing them in soft, comfortable clothing. A baby's skin is super-sensitive, so buying clothes that are made of the highest-quality fabrics is often the best thing a parent can do.

Organic clothing is often the most reliable option for newborns, as the material is free of chemicals or harsh dyes.

"Our organic cotton is grown in a farming region of India led by a family of Jain Indians. After seeing the damage conventional cotton farming was causing their land and community the family chose to return to traditional methods of organic farming," Georgia Faull, Nature Baby founder, told the news source.

Fair Trade Fortnight is an annual event in Australia and New Zealand. The exhibition's goal is to encourage as many people as possible to talk about fair trade by swapping a wide variety of organic and sustainable products.

Australia welcomes more ethical clothing options

Apr 30 2010 12:00AM

As consumers become more concerned about the origins of their clothing, more companies are choosing fairly-traded or non-sweatshop options. This means that consumers know that their garments were made in decent conditions by workers who were treated well, given adequate breaks and were paid a reasonable wage. The movement has become global - with companies like American Apparel working towards this goal in the U.S. - and is now gaining momentum in Australia.

The fashion blog Ragtrader recently reported on two fashion labels that decided to earn certification from Ethical Clothing Australia (ECA). This organization is a consortium of local nonprofit and independent businesses that aim to promote fairly traded, Australian made items through accreditation from the organization. Clothes and other items that meet ECA guidelines can be promoted and labeled as such, helping consumers find ethically-made items.

Lisa Ho and Ginger & Smart are two high-profile labels that recently received ECA certification, the news provider revealed.

Emer Diviney, ECA's national coordinator, comma felt hopeful about this step, and explained, "the growth and success of fair trading initiatives and movements in the US, UK and Europe really confirm that ethically-minded consumers are willing to spend up when they’re confident a brand is doing the right thing – and that’s exactly what these brands are doing."

Canadian ethical shopping hub to promote fair trade

Apr 30 2010 12:00AM

A recently launched web-based store aims to make shopping for eco-friendly and fairly traded items easier for individuals around the world.

The new company is called Ethical Ocean, and it presents a comprehensive range of ethical clothing, trinkets and foods to encourage individuals to make the switch from sweatshop-produced goods. Founders of the business aim to raise awareness of these products while integrating trade and ethics - two things they feel are lacking in many modern companies.

"It will be consumers who demand these type of products and services, and the businesses who combine economic and ethical motivations will flourish," the group of six Canadian-based entrepreneurs explain via the website, EthicalOcean.com.

To give sense of their items, development officer Danny Howard recently spoke to the Vancouver Sun about a few recent sales. "We [recently] sold 10 pairs of Oliberte shoes, made in Ethiopia by Ethiopian workers," he explained.

Ethical Ocean has plenty of organic cotton clothes, including t-shirts, jeans and tote bags. They also offer trinkets like the Croix d'agadez from Niger, tasty chocolates and organic, fairly-traded coffee.

Sustainable fashions for charity

Apr 28 2010 12:00AM

Susan Amis Cameron, the wife of Avatar director James Cameron, wore a sustainable gown to the 2010 Oscar award ceremonies. She selected her dress from those that were entered into the competition, "Red Carpet, Green Dress." Participants were asked to design an A-list worthy sustainable garment. Amis Cameron's actions raised awareness of sustainable fashion and now she and her husband want to take their work for this cause one step further.

According to Michigan State University's student newspaper, the pair are set to auction off a range of dresses from students in the class, Special Topics: Innovative Approaches in Apparel Design. The winning design that Amis Cameron wore on the red carpet was from Jillian Grantz, who was a senior in the seminar.

All students were asked to pay attention to sustainable fashion and design practices as part of their learning. They used a range of materials to create their final products - mostly gowns - including plastic bags, the news provider reveals.

Other students chose to recycle and repurpose fabrics like polyester and cotton to make their gorgeous pieces. Proceeds from the auction will benefit the MUSE school, which teaches children the importance of living in a sustainable manner.

Choose wearable, sustainable art for your feet

Apr 28 2010 12:00AM

Thanks to concerns about ethically-obtained leather or suede, many people are looking for cruelty-free options when it comes to their footwear. However, fashion-forward types will most likely be looking for something a little more outrageous than canvas sneakers or shiny plastic high heels.

Luckily, the ethical shoes made by ALIVESHOES offer plenty of unique choices.

Ladies and gents who want to immerse themselves in the art world will soon have the chance to do so by purchasing footwear from the ALIVESHOES art project. Artists put together installations and sculptures made from shoes, which are often created with sustainable materials such as recycled rubber and organic, untreated cotton. Those who want to support eco-friendly fashion can purchase the shoes.

Each shoe used in the sculptures and projects is given a unique tag and a sketch of the work in which it was used is added inside. Individuals can see the works in all their glory, complete with footwear included, when they pick out their shoes and will receive their selection once the art is dismantled. This way, they can take a piece of sustainable art with them wherever they go.

Carry it all in an eco-friendly handbag

Apr 28 2010 12:00AM

Stylish women know that a good handbag or purse can really make an outfit look polished - or just plain cool. While many brands still use non-sustainable materials, there are an increasing number of eco-friendly options for the most discerning green gal. One company in particular takes an innovative approach to making fresh use of fabrics from the past.

In fact, ladies with a need for speed might want to check out Kim White Handbags, based out of California. All the items are made in the U.S. and these pretty pocketbooks are fashioned from vintage automotive fabrics. Each handbag comes with a tag that tells the owner the make and year of the car from which the fabric was taken, so those with a place in their hearts for a 1970s Camaro can find its matching purse. Women's Health Magazine recently highlighted the company as part of its Eco Clothes and Eco Accessories feature.

Kim White acquired the fabric for her collection when she stumbled upon an entire warehouse filled with many different kinds of material intended to be made into automotive seats. The fabrics are extremely durable and take the idea of recycling to a whole new level.

Sustainable fabrics are a simple way to go green

Apr 21 2010 12:00AM

While many people are familiar with simple ways to help the earth - recycle cans and bottles, turn off the faucet when brushing one's teeth - they often seem to ignore an extremely easy way to live green - organic clothing.

Student Karla Casariego claims to make a conscious effort to conserve every day, but has not yet applied this mentality to her wardrobe. "I own, like, two articles of clothing made from organic cotton. I have no idea if that's eco-friendly," she told the Columbia Spectator.

Many may be unaware of the multitude of chemicals involved in making fabrics. According to EcoMall.com, it takes nearly one third of a pound of chemicals to grow enough cotton for one t-shirt. Afterwards, the remaining toxins are absorbed into the cotton plant as well as the air, soil, and water.

Sustainable fabrics possess more benefits than simply being eco-friendly. Fabrics made from bamboo, hemp, and organic cotton can be soft and comfortable. Organic wool, for example, is naturally resistant to mildew and dust mites, the website reports.

Paying it forward: Organic clothing line promotes recycling

Apr 19 2010 12:00AM

Everyone knows that recycling is important, but probably never expected their clothes would champion this cause. However, some garments do just that. The organic clothing line Funkoos is inviting customers to donate their used baby clothing in return for discounts on its products.

Funkoos are making this gesture in support of Earth Day, which takes place this year on April 22. Parents need only take old and gently used baby and children's clothing to local charities or Goodwill outlets. When they fax, email or mail a copy of their donation receipt to Funkoos, they will receive a 25 percent discount coupon on items from the line.

For those unfamiliar with the brand, Funkoos makes garments from 100 percent organic cotton. They source materials from fair trade suppliers who are recognized under international Global Organic Textile Standards (GOTS).

The company's vice president of marketing, Aaron Wasserman, is a father himself, and said of the scheme, "we're making sure baby clothes are given a second life, rather than being cast off in local landfills."

Funkoos co-founder Sameer Joshi added that this program promotes the company's "philosophy of eco-consciousness and a commitment to the environment."

A trash fashion show takes recycling literally

Apr 15 2010 12:00AM

For some fashion-forward individuals, wearing organic cotton is their way of trying out eco-friendly garb. But what about taking sustainable fashion one step further and using trash to make clothes?

That's exactly what a group in Seattle recently tried to do, according to the Seattle Times. The upcoming RE Store fashion show displayed garments made from, well, junk. The products included old ethernet cords, bottle caps and cardboard.

While it all seems good-natured, there's an important message behind the creative event. "The primary function of the show is to kind of inspire people and make them think twice about what is waste," explained event marketing manager, Sarah Krueger, to the news provider.

Some designers choose to save materials themselves, while others might choose to go dumpster-diving. Either way, the fashions certainly consider the environment in their production!

Those who want to be green with their garments can look for fabrics made from recycled plastic or bamboo. Both are lightweight and comfortable, and available in a wide range of clothing from sportswear to suit jackets and trousers.

A new place to get organic baby clothing in Milwaukee

Apr 12 2010 12:00AM

Individuals concerned about the environment are sure to be glad to see that organic cotton is becoming more widely available. The choice, which boasts a low environmental impact and is grown without pesticides, is an excellent option for those with sensitive skin or frequent allergies.

Since children's skin is more delicate than that of adults,many parents are choosing to buy clothing made from organic cotton for their little ones. As a result, companies specializing in clothing made from organic products are springing up around the country.

Recently, Bella & Boo opened in Milwaukee, Wisconsin, and its products cater to this trend. The clothing company focuses on eco-friendly items for babies and children, and was started by a mother out of concern for her daughter's skin, OnMilwaukee.com reports.

Founder Kate Agarwal noticed her daughter suffered from rashes and skin complications. When Agarwal dressed her in organic cotton, the problems began to fade.

"It's just cleaner, safer and better," she explained to the news provider concerning organic cotton. "The growing of traditional cotton is really polluting and bad for the earth and bad for people," she added.

Organic clothing comes to the department store

Apr 9 2010 12:00AM

Organic clothing is often synonymous with small boutiques or handcrafted fashions. Luckily, retailers like H&M are starting to dispel that notion by launching high-profile, affordable clothing lines. Now one great American department store is taking the organic clothing plunge by carrying the children's label, m.o.o.

The Minneapolis, Minnesota-based clothing company will be available this spring in Nordstrom stores around the country, mspmag.com reports. The brightly colored and fun garments are made from organic cotton and achieve their brilliant hue from water-based, non-chemical dyes. Each clothing item has its own identification number that allows curious parents to track its origins.

Still wondering what m.o.o. stands for? The collection does not really have anything to do with the farmyard - it's actually an acronym for "making organic outstanding," according to the news provider.

As more parents choose to purchase organic cotton garments, blankets and towels for their children, the new line is a welcome addition to existing organic clothing options.

Sustainably-made items may make some moms and dads rest easier, as many experts suggest that exposure to certain chemicals could be the cause of increased allergies and food sensitivities in youngsters.

Timberland goes green, reduces emissions

Apr 9 2010 12:00AM

Some companies choose to not only present organic clothing and footwear, but also commit to helping the environment through their operations. Outdoorsy gals who prefer more rugged clothing and long, challenging hikes, may be pleased to hear that one popular all-weather apparel company is making efforts to promote sustainable practices and organic materials.

Timberland recently released information pertaining to its carbon emissions - and the results may impress those who care about the environment. As of 2009, the company reports that it takes 12 percent of its energy from renewable sources around the globe. For example, its facility in Ontario, Canada, is run entirely by solar power, and a similar distribution center in Enschede, Netherlands, is powered by wind energy.

Initially, the retailer declared it would use a minimum of 10 percent organic cotton in its products. The latest figures from 2009 showed that Timberland has exceeded its own expectations by using 38 percent organically procured materials.

Finally, Timberland has also been giving back to the planet while trying to ethically make use of its resources. On Earth Day this year, a representative from the company will plant its one millionth tree in the Horquin Desert, which is located in China.

Wear a sustainable gown to prom

Apr 6 2010 12:00AM

Shopping for the perfect prom dress can be exciting - and stressful. When a young woman can envision her perfect prom dress, but is unable to find it in stores, and a trip to the mall can be more work than pleasure. And, if the girl in question wants to help the environment with a sustainable prom gown, she may feel lost as to where to look.

However, those who want to rock sustainable fashions at prom should consider looking outside of the typical mall stores. With a keen eye and discerning fingers that can detect soft, organic cotton, any prom queen can look fab without hurting the environment.

Girls who want to go green might consider culling through the offerings at local boutique stores. Small, independent designers are more likely to use unusual fabrics, such as bamboo, organic cotton or hemp - it can actually be quite an adventure to search through unfamiliar stores.

For those who live in towns with little or no boutiques, buying a used prom dress is an excellent sustainable option. Vintage and consignment stores often offer a wide range of affordable gowns - and the wearer won't broaden her carbon footprint by wearing one.

Sustainable fashions auctioned for charity

Mar 31 2010 12:00AM

What action makes used or sustainable fashion even better for the planet's well being? Auctioning off used items for charity, of course.

The Uniform Project, a New York-based philanthropic organization, has set up an eBay auction of sustainable, vintage and eco-friendly accessories. In total, 200 items are on offer and were donated by eBay itself or top designers.

Proceeds will benefit the Akanksha Foundation, which aids children and impoverished families who are living in poor areas of India.

Sheena Matheiken, founder of The Uniform Project, is no stranger to sustainable fashion. This lady pledged to wear the same little black dress every day for an entire year to show how clothing can be worn over and to demonstrate how frequently some people purchase new items of clothing without getting full mileage from the old.

To keep the sustainable theme going, Matheiken purchased vintage belts, scarves and other used clothing items from eBay to wear with her dress during the 365-day project. They will now be auctioned with other pieces to benefit the foundation. .

"From the beginning of my one year challenge, it was always our intention to auction off the donated pieces for the Akanksha kids," Matheiken explained.

The auction runs until April 12.

Surfwear designer and musician go eco-friendly

Mar 29 2010 12:00AM

Surfing gear has come a long way from innovator, Jack O'Neil, who designed the first neoprene wetsuit and established the clothing line, O'Neil. Today, the brand is moving into the 21st century with the launch of its environmentally friendly collection called ECO'Neil.

The new clothing line was designed in collaboration with the artist Mishka, who is known for his soul- and roots-based music. He will act as a creative contributor and design consultant on some of the upcoming styles.

ECO'Neil will feature surf and snowboarding-inspired T-shirts, sweatshirts and tanks made with organic cotton. A line of board shorts will be made from fibers created from recycled plastic bottles. The collection is set to debut Spring 2011.

"Our ultimate goal is to increase the amount of sustainable manufacturing practices companywide," explained Ryan Rush, O'Neil's vice president of design. "We're excited about offering environmentally friendly O'Neill product[s]."

Mishka was described as a "natural fit" to aid this project. Officials at O'Neil felt his personal style, music and love for the waves were attributes that were in sync with qualities the company hoped to promote with its new environmentally-friendly clothing line.

Dress in sustainable fashions from head to toe

Mar 30 2010 12:00AM

In order to avoid wearing leather, many eco-friendly fashionistas resort to wearing plastic or canvas shoes. While better for the environment, these materials are not always comfortable - or super trendy. Luckily, one affordable shoe retailer has stepped in to save fashion-forward ladies from clothing their feet in clunky - yet green - footwear.

Payless Shoes recently announced its new spring line of trendy green shoes This summer, those who fancy it will be able to pair charming cork wedges with that cute, organic cotton dress. Under its Zoe and Zac line, Payless presents shoes made with environmentally-friendly materials, including organic cotton, linen, preferred faux leather, hemp and recycled rubber.

Eco-conscious women will be able to select from seven different styles, including cord wedges, slingbacks and moccasin-style shoes. Two green handbags will also be on offer for those who want to go green all the way.

Zoe and Zac's Payless eco-consultant, Summer Rayne Oakes, gave insight into how the line was developed "We pinpoint the hottest trends of the season and translate those silhouettes, colors, and details into eco-friendly products."

She added that the team is dedicated to "using innovative materials and manufacturing processes to ensure the products are as green as possible."

Eco-friendly designs showcased at LA Fashion Week

Mar 25 2010 12:00AM

Runways shows presenting the latest work from sustainable fashion designers are becoming more common at high profile fashion shows. The most recent fashion week event to highlight green clothing was Los Angeles' Fashion Week, where a new crop of garments were submitted for public perusal.

Emily Factor, Lizzie Parker and Puridee were three eco-friendly designers at LA fashion week's Green Initiative Humanitarian Show that took place on March 20. The event not only presented new work and innovative design, but also recognized mayor Antonio Villaraigos for his environmentally friendly program the 1 Million Trees Initiative, California Apparel News reports.

Through community-led efforts, Villaraigos aims to plant one million trees throughout the city.

It's possible that the clothing from these three designers may save a few more trees worldwide. Lizzie Parker uses organic fabrics in all designs, and is partial to bamboo. Emily Factor works with reclaimed fabrics, natural dyes and cloth, and refuses to incorporate animal products into fashions. Finally, Puridee creates gowns and wedding dresses with natural materials, proving that elegance can come from nature.

Sustainable fashion in the grocery store?

Mar 24 2010 12:00AM

Garments made from sustainable materials have been receiving press lately as more designers experiment with these fabrics. From the runways of New York Fashion Week, to the racks of Swedish retailer, H&M, sustainable fashion seems to be everywhere. In fact, women in the U.K. may soon be able to pick up an organic cotton dress along with their milk, as the grocery store giant, Tesco's, is set to carry a line of sustainable garments.

The British designer, From Somewhere, already designs ethical clothing, but a recent collaboration with Tesco's own label F&F means that new, trendy garments will be available alongside the bananas. The two organizations have worked together on a new collection of dresses that are far from drab, Stylist.uk reveals.

From Somewhere and F&F have created a line of six frocks that are all made from recycled fabrics. Repurposing materials helps to reduce the garments' environmental impact, the news provider reports.

The dresses themselves look rather chic - one resembles a sleek, Victoria Beckham design, while another channels 1950s retro styles.

H&M go down the sustainable route for Spring 2010

Mar 22 2010 12:00AM

Both London and New York fashion weeks showcased sustainable organic fashions. While the clothes were gorgeous and the styles innovative, it can be a bit difficult for the average woman to afford top designers' clothes. However, that may all be about to change this spring, when a modestly-priced collection from by one Swedish retailer becomes available.

The fashionable yet frugal superstore, H&M, presented its first clothing line made entirely out of sustainable fabrics. Named The Garden Collection, the clothes are all made from sustainable materials, and will add to the store's commitment to providing environmentally-friendly clothing.

In 2004, H&M presented clothing for babies and children made from organic cotton. It expanded this line to apparel for adults in 2007. The Garden Collection seems to be the company's biggest foray yet into sustainable fashion.

"We aim to offer our customers products with sustainable materials and look at how we can run our entire business in a more sustainable way," explained H&M trend coordinator Catarina Midby. In other words, sustainable fashion fans should expect more of these garments from H&M in the future.

Design your own Adidas shoes to celebrate March Madness

Mar 19 2010 12:00AM

If your current college or Alma Mater participates in the basketball competition known as "March Madness," chances are you're glued to the television. This year, take your team pride one step further and wear your school's colors - on your feet.

Adidas recently announced their March Madness-themed promotion that should let anyone and everyone unleash their inner Jimmo Choo. Loyal fans and budding fashionistas can head over to the Adidas website and design their own shoes.

Show support for the Kansas Jayhawks in a pair of classic basketball sneakers, in keeping with the sport itself. Prefer the Adidas sambas? Hit the street in a green and white pair to celebrate the mighty Michigan State Spartans.

With a range of styles, sizes and colors, loyal basketball fans will proudly root for their school - just remember to do your research first and get the team colors right.

However, these shoes need not be worn during March Madness only. The World Cup is coming up this summer, and sports aficionados can also wear their shoes to support a participating country.

Get a feel for cloth at an organic textile fair

Mar 18 2010 12:00AM

While some people are very excited about the organic and sustainable clothing industry, others may still be a bit wary of the more adventurous fabrics. However, there is a simple solution to some people's squeamishness about bamboo cloth - visit a textile fair and experience it for yourself.

Such an event can give the faint-hearted, newly vegan or simply curious fashionista good insight into sustainable fabrics. Visitors do not have to be industry professionals, they can simply attend a textile fair to browse.

It seems like such events may be increasing in popularity in some parts of the country. Eco Fashion World recently reported on a slew of international fairs, with two taking place in the Los Angeles, California, area.

Believe it or not, the L.A. International Textiles Show will have an organic and sustainable fabric section, established by Organic Exchange. The company's program and communications consultant, Heidi McCloskey, will hold a seminar entitled Current and Future Trends in Textile Sustainability for those who want to learn more about the industry.

Edun, others recognized by Forbes for sustainable fashion

Mar 16 2010 12:00AM

Thanks to London and New York fashion weeks, plus increased attention to renewable energy initiatives, it seems like more designers are trying their hand at sustainable fashion. No longer is it in vogue to put together the hottest garments from the richest fabrics. Instead, it seems far more stylish to reuse or recycle materials to make new clothes.

In recognition of new sustainable designers, Forbes recently presented its Top 10 sustainable or environmentally friendly fashion designers. The list seems diverse with a range of causes receiving attention.

For example, the magazine highlighted Edun, a lable created by U2 singer Bono and his wife. The premise behind this organization is "trade, not aid," its website declares, meaning that the clothes are produced in Africa with the intent of making the nation a viable source for fashion. The garments use organic, fair trade cotton in keeping with the mission to help those in African nations help themselves.

Livia Firth hits the red carpet in sustainable gown

Mar 12 2010 12:00AM

This year's Academy Awards ceremony gave many A-list actresses the chance to flaunt their finest gowns and display the work of top fashion designers. However, not all ladies on the red carpet chose to wear the same old couture fabrics for this year. Livia Firth chose to walk with her husband, Colin Firth, in a gown made from sustainable materials.

Those unfamiliar with Mr. Firth's work may remember him as Mark Darcy in Bridget Jones' Diary, but most importantly as Mr. Darcy in the BBC adaptation of Pride and Prejudice. His wife appeared to support his Oscar nomination for his role in A Single Man, and also sustainable fashion.

According to Tonic.com, she wore a gown made from scrap pieces of fabric that were recycled and re-fashioned into her dress.

"A number of very gifted ethical designers have told me how hard it is for them to get near an event like the Oscars so I certainly feel a responsibility to showcase the very best," Ms. Firth was quoted as explaining to the British edition of Vogue Magazine.

Not only was the lady's gown made from scrap material, but her evening clutch purse was also crafted from waste materials, the news provider revealed, proving that sustainable fashion can be red carpet-worthy.

Harry Potter star launches ecological, fair trade clothing line

Feb 8 2010 12:00AM

Emma Watson keeps a busy schedule. Between her university studies and her career as an actress and model, she has made the time to create a clothing collection for People Tree, the British eco-fashion brand.

Frustrated with the difficulty in knowing whether clothes are produced in a sustainable manner, Watson decided to create a line that was both fashionable and clearly identified as fair-trade and ecological. She also sees fashion as a tool to promote awareness of issues surrounding conventional textile manufacturing.

While celebrity clothing lines are usually aimed exclusively at women, Watson's collection, named Love, Emma, includes 15 pieces for men and 26 for women. The star's involvement with People Tree included designing and consulting work, as well as a promotional photo shoot.

The line is based around casual pieces in nautical shades. Stripes and easy tailoring are complemented by fitted pants and clean lines. As with all People Tree creations, the clothes were produced ethically, using fair labor practices and ecological textiles. Workers from around the world bring their unique skills in embroidery, textile production and design to create unique, fashionable pieces.

Badger Sportswear: quality workout clothes in high-tech fabrics

Feb 9 2010 12:00AM

Who says an established brand can't use high-tech textiles? Founded in 1971, Badger Sportswear has kept up with the trends in fashion, sports and technology.

The company offers a large array of styles and colors for men, women and kids. What makes these workout clothes special? Their B-Dry fabric, which is engineered to wick moisture away from skin, comes in different thicknesses for different kinds of workout. If you're a winter runner, you'll love the B-hot line, with layers of fabric to keep you dry and warm in cold, windy conditions.

For warmer climates, try the mesh shorts and tanks. These lightweight clothes won't get in your way, whether you're at the gym, on the basketball courts or on the football field. Every piece is offered in a wide range of bright shades, which makes it easy to match your clothes to those of your favorite sports team.

The company, headquartered in Statesville, North Carolina, has become a well-known standard for athletes because of their quality service, their well-made, well-fitting clothes, and their great prices.

Anvil's Track My T initiative: From cotton seed to laundry basket

Feb 11 2010 12:00AM

Did you know that it takes 11 workers to make a piece of cotton fabric into a t-shirt? Anvil's new Track my T website lets you see what every one of those workers does in a tour that takes you from cotton farm to retail store.

The information-packed animated website, which can be used as a teaching tool (it even comes with lesson plans!), starts with a tour of a cotton farm. You can see the machines used in the farm and read comments from agricultural workers.

Next, we go to the cotton gin, and find out how this machine, which removes the seeds from a cotton bud, made cotton into the most widely-used textile. Then comes spinning, a process in which the cotton fiber is spun into thread; weaving; dyeing; and finally manufacture.

Anvil's ethical and environmental values shine through in this brilliantly-designed website. We find out the many ways in which conventionally produced garments and ethically made clothes are different and learn exactly how items are produced.

In a world where production is often far removed from consumers, this virtual tour adds clarity to ethical purchases.

High Sierra backpacks: Get ready for adventure

Feb 15 2010 12:00AM

The designers and creators of High Sierra bags have enough hiking experience to know what makes a great bag. With strategically-placed pockets, comfortable wide straps and equal weight distribution, these bags are made to take you as far as your legs will go.

Founded in 1978, High Sierra, named after a famous trail in California, is the tenth largest outdoor company in the US. They aim to appeal to the intelligence of customers with their clever, utilitarian designs. Their first backpacks were an instant hit.

Now High Sierra, the official supplier to the US ski and snowboarding teams, offers a wide range of products. There are hydration packs for long distance hikes, running bags that won't bounce up your back, and gym bags. The camping bags with internal frames are excellent for carrying heavy loads over long distances.

In 2007, High Sierra launched their ATQ line, which includes laptop cases, travel bags on wheels and sleek tote bags. Whatever the style, every bag is made of strong fabrics with tear-resistant seams, for long-lasting quality.

Corn: A new alternative to polyester?

Feb 18 2010 12:00AM

Your favorite butter-drenched picnic food may soon wind up on your shirt, and not because you're a messy eater! Natureworks, a corn-based textile, is growing in popularity for clothing, and may soon replace polyester.

Natureworks is a form of polylactic acid (PLA), a soft, smooth textile. PLA usually made from oil, but in recent years scientists have found ways to make it from renewable sources, such as cornhusks. The dextrose in the husks is isolated and made into PLA. This process uses between 30 percent and 50 percent fewer fossil fuels than oil-based PLA, and reduces dependence on foreign petroleum supplies. While PLA has been used for decades, corn is the first reliable, renewable source to be identified.

So what does corn fabric look like? It has a silk-like sheen and drape, but is much more resistant and durable. Clothes made from Natureworks textile are wicking, long-lasting and wrinkle-free.

Natureworks could become a competitor to traditional polyester fabrics. It's just as strong and resistant, but made entirely from a renewable source that would otherwise be discarded by farmers.

4 eco-trends that are shaking up the fashion industry

Feb 22 2010 12:00AM

Ethical and environmentally friendly clothing is becoming more mainstream, and the fashion industry is taking note. Here are four trends that started in the eco-fashion world and are now moving to large fashion brands.

• Awareness of the supply chain is growing in the fashion industry. While in previous years a manufacturer could be relatively unknown, individual factories are now boasting of their ethical and environmental practices, and being rewarded for their values with large contracts.
• Reusing and recycling materials is more and more common. Examples include bags made from plastic signs, recycled cotton t-shirts and polyester fabric made from plastic bottles.
• While global-inspired trends have been around for decades, garments are now often made in the country that inspired their design. Using worker's traditional knowledge and fashion sense, along with fair labor practices, makes for a wearable piece of art.
• Similarly, many large companies are now releasing exclusive collections made in small manufactures, where workers produce an entire garment instead of focusing on one repetitive task. This shift to smaller manufacturers is an echo of the popularity of farmers' markets.

New York Fashion Week goes green

Feb 23 2010 12:00AM

Some aspects to New York Fashion Week will remain constant - the designer clothes, celebrity guests and endless clicking of camera shutters. However, this past event had a couple of ethically conscious aspects, namely The Greenshows that aimed to present environmentally friendly fashions in a Leadership in Energy and Environmental Design (LEED) certified setting.

Gordon Harvey's self-described "green couture" show presented recycled clothing, in particular garments that were made from laundry bags, The Huffington Post reported. He also utilized recycled newspapers, mostly from The Financial Times, in order to construct his garments.

Harvey's London-based collection was vintage-inspired, but presented a modern twist on clothing construction thanks to his somewhat innovative use of materials.

The Greenshows attracted other ethically conscious fashions from around the world, including designs by the House of Organic/Ekovaruhuset, located in Stockholm and in New York, and the Thieves line by designer Sonja den Elzen from Toronto, Canada.

Not only were the designs made from sustainable materials or produced in an environmentally friendly way, but the building in which the clothes were showcased also had a green vibe. New York's East Village condominium complex, 311 E 11 Village Green is the first of its kind to have LEED-Gold certification in the area and it promotes sustainable, energy-efficient living.

High fashion and sustainable clothing unite

Feb 24 2010 12:00AM

London Fashion Week has just begun and, as at any high fashion event, lots of big designer names, famous celebrities and polished models will be in attendance. This year, one top designer aims to prove that couture and sustainable clothing can be a hot new trend.

American designer Jeff Garner combined everyday objects with high art in his runway show and collection from his Prohpetik label, media sources revealed. The Tennessee native constructed garments made from everyday objects like plastic bottles, dyed his fabrics with herbs and used hemp and flax in order to make some of the cloth, the U.K. Telegraph reported.

His fashions had a decidedly civil war flair, with some models wearing large, bell-shaped skirts or sporting fitted military jackets with rows of buttons.

Garner isn't new to designing sustainable clothing. This line, Prohpetik, presents a self-described "wearable philosophy," that promotes a Sustainable Journey. According to Garner, this entails "low-impact production, low-impact maintenance," with products that should be recyclable. He also believes that when creating clothes, his "primary considerations are low impact on plant and animal life, conservation of limited resources, and waste minimization."

Sustainable fashion found in a college dorm

Feb 25 2010 12:00AM

It can almost be universally said that college students worldwide have to become financially creative, whether eating leftover pizza for breakfast or browsing thrift stores for the latest fashions. However, one Florida student seems to have taken this to a whole new level with the design and implementation of a sustainable clothing line.

A theater student, Lance Griffin, expressed to The Independent Florida Alligator that he enjoyed wearing ethical clothing, but didn't much like the garments that he found in stores near his University of Florida campus.

Rather than complain about the area's lack of sustainable clothing options, Griffin established his own company called Breath Smile Love. The garments and tote bags sold by this organization are made from bamboo and organic cotton, the news provider reveals.

Breath Smile Love may aim to promote harmonious living along with sustainable clothing. The website states that the company's aim is to share "a celebration of love, light and joy" through its eco-friendly clothing and sustainable fashion.

Griffin's sentiment seems to speak to a wider trend towards sustainable clothing. For instance, the American designer, Jeff Garner recently presented his latest ethical clothing line at London Fashion Week.

Fairly-traded cotton promoted in London

Feb 26 2010 12:00AM

To emphasize their message about fair-trade cotton, a group of media-dubbed "tea ladies" waited until London Fashion Week to make their voices heard.

The group of women is promoting fairly traded coffees and teas under an initiative called "Swap Your Cuppa," and they marched to the Prime Minister's residence wearing ethical fashion - in the form of fair-trade cotton aprons, the Press Association reported.

While some people have already chosen to make the switch to fair-trade garments, the women's bold action may give them pause while they consider the clothes that they wear. In the U.K., it seems that popular clothing retailers are trying to make the switch easier for those who have not considered ethical clothing before.

The Sun recently reported that as part of a national event called "Fair-trade Fortnight," spanning two weeks, top British stores like Warehouse and Monsoon are debuting ethical clothing lines to present more options to consumers.

Fair-trade cotton helps ensure that cotton farmers and their communities receive stable revenue from the plants. Minimum prices are set on the product to help farmers earn a living and the use of harsh, environmentally detrimental chemicals is discouraged.

Sustainable fashion comes to the red carpet

Feb 26 2010 12:00AM

Around the world, film buffs, fashionistas and Robert Pattinson fans will no doubt be glued to their televisions on March 7 to watch the Academy Awards. Many networks plant television hosts firmly on the red carpet, so they can ask stars to talk about their movies - and the designers they have chosen to wear.

This year at least one sustainable garment will be sweeping across the red carpet, and may hopefully prompt a future shift towards Hollywood's acceptance of ethical clothing. Suzy Amis Cameron, director and wife of James Cameron – who is up for the Best Director award for "Avatar" - will be wearing a sustainable dress designed by a Michigan State University senior.

Jillian Granz designed the gown as part of Amis' contest called "Red Carpet, Green Dress." The director challenged students to design and construct a sustainable garment to raise funds for her organization, MUSE, which is a non-profit school in California that teaches sustainability, environmental awareness and encourages kids to change the world.

Amis felt that the contest and wearing a sustainable dress on the red carpet was an effective way to raise awareness of ethical fashion. The dress is Granz' first to be featured in such an arena.

Prepare for the latest sustainable fashions

Mar 3 2010 12:00AM

During London Fashion week, Esthetica celebrated and showcased emerging sustainable fashion designers. While this undoubtedly raised awareness of sustainable and ethical fashion, the city of Vancouver is about to take this one step further.

Details will be revealed later this month, but the website for Vancouver's Eco Fashion Week is already up, running and raring to go. The British Columbia city may still be reeling in the aftershock of the Olympics, but Eco Fashion week may bring a wholly different crowd to the area - while presenting the best in modern sustainable fashion.

Eco Fashion Week aims to "celebrate sustainable principles and styles" and teach people about environmentally friendly clothing, materials and designs. The events will achieve this by allowing attendees to head from the catwalk to a lecture on sustainable fashion, presumably all in the space of a few hours.

Not a model? Eco Fashion Week is for consumers too, so those who want to learn more about sustainable fashion or fair trade clothing may want to consider purchasing tickets. The designers have yet to be announced, but if the work at Esthetica can serve as an example, audiences may expect anything from comfortable, ethically created sweaters to cutting-edge creations.

New moms might consider organic clothing

Mar 5 2010 12:00AM

Ethical and sustainable fashions have been garnering more media attention recently, thanks to showcases at London and New York Fashion Week events. Yet ethical fashion isn't for the trendy and wealthy only - even the youngest members of society may benefit from ethically obtained cloth.

A recent report on Charlottesville, Virginia's local NBC news channel 29 focused on one mother who wanted to use organic fabrics and materials for baby clothes and trinkets. Neg Mahmoodzadegan chose to use baby bottles that were BPA-free and organic cotton baby clothes for her newborn son.

"It was really important for me as I was pregnant to start researching products for baby that were gonna be healthy for him and healthy for the environment," she told the news provider.

Organically grown cotton is both better for the environment and the individual wearing the cloth. It is grown without the pesticides and chemicals used in commercially-grown cotton, the Organic Trade Association reveals. In addition, organic cotton is raised to have a lower impact on the environment and producers do not use genetically modified seeds.

Parents-to-be might want to consider organic baby and children's clothing if they have concerns about chemicals and fertilizers that might be used with conventionally grown cotton, or if their little one has particularly sensitive skin.

What makes fair-trade clothing special?

Jan 20 2010 12:00AM

Many people are involved in getting a simple cotton t-shirt to you. First, there's the cotton farmers and pickers. Then come the processors and the manufacturers, who turn the cotton fiber into thread, cloth, and then into a shirt. Distributors and retailers are next, and finally you, the consumer, choosing which product to buy.

In the conventional clothing industry, many of the people in this chain are treated unfairly: their wages are low, they work in sweatshop conditions, or they are young children. While it's easy to forget the origins of our clothing, the fair-trade movement aims to promote respect between every participant in the production of a product.

What is fair trade? According to the United Kingdom's Fair Trade Foundation, it's "an alternative approach to conventional international trade, which aims at sustainable development for excluded and disadvantaged producers. It seeks to do this by providing better trading conditions, by awareness raising, and by campaigning."

Concretely, this means that certified Fair-Trade products come with a guarantee that every worker in the production chain was treated fairly. The personal choice to purchase clothes made in a safe and fair manner makes you one more link in this worldwide chain.

Fair-trade clothing: Make your uniforms ethical

Jan 22 2010 12:00AM

Whether they are work for school, for sports or for work, uniforms clearly identify members of a group. Shouldn't the ethics of that group also be reflected in the uniforms?

Fair-trade clothing is a great option for uniforms. Because it is made under fair labor conditions, where workers aren't working at a too-fast pace, it is usually made with higher quality standards, and will last longer.

The great message behind ethical clothing (that every worker in the chain of production is worthy of respect and of a fair wage for their labor) is something that;s worthy of being showcased. By proudly wearing fair-trade uniforms, workers and students can show that they are part of a global citizenry.

Sounds far-fetched? Workers in Europe are already embracing this approach. In 2007, a construction company called Boygnes opted to switch to ethically-made uniforms for all its workers. They chose to only use uniforms made in fair trade factories, using fair trade cotton. Keeping in mind that the environmental impact of clothing goes beyond its production, the company created a recycling plan for worn-out uniforms.

Organic toys: Protect your child from harmful chemicals

Jan 25 2010 12:00AM

Since the 2007 lead paint scandal, there has been more public awareness when it comes to toy safety. Parents are now more careful when purchasing toys, and imports are scrutinized for harmful products.

This hasn't stopped toy manufacturers from substituting cadmium paint for the lead paint that made the headlines. Cadmium paint has now been shown to also be harmful. What can parents do to ensure that their child is protected from these substances?

Organic cotton toys are a great alternative to plastics. While babies love to chew on soft toys, conventionally grown cotton contains trace amounts of pesticides. The effects of these pesticides on growing bodies are being debated, but one thing is certain: using organic cotton, grown without pesticides, is the surest way to protect babies.

These organic cotton dolls, puppets and chewable toys can be machine-washed, making them a great alternative to plastic toys. They also don’t contain the dyes and harmful chemicals that are increasingly banned around the world. Australia has now forbidden the sale of plastic soft toys made with DEHP, a chemical that has been linked to reproductive difficulties.

While this product is also being phased out of toys sold in the United States, the safest way to ensure that your child doesn’t ingest it is to buy organic toys made without harmful chemicals.

Making sustainability mainstream

Jan 28 2010 12:00AM

With the growing popularity of organic cotton, it's hard to imagine that just nine years ago consumers still associated it with granola hippies. What has changed?

In 2001, Kuyichi Denim started to sell their line of organic denim and cotton shirts in Europe. The company soon realized that organics still had a negative image even in fashion-forward Europe.

Fast forward a decade: Kuyichi is now a popular brand, offering fair-labor clothes made with sustainable materials. What happened in the meantime to make consumers more receptive to organics?

With more and more brands using organic textiles, consumers have the opportunity to choose sustainable, fashionable clothes. For many, the organic cotton is simply a bonus, another thing to love about a great garment.

All facets of sustainability are becoming mainstream. The Treehugger blog, launched in 2005, aims to raise awareness on sustainability through reports on the environment, but also by featuring ecologically friendly products and lifestyle changes. People now understand that small changes in everyday habits can have a large impact on the environment and on society.

What does this mean for you? Through conscientiously purchasing organic clothing, you are promoting organics as the new mainstream.

180s clothing: Innovation and style

Feb 3 2010 12:00AM

When a company succeeds at reinventing something as basic as an ear warmer, you know they're one to watch.

In 1995, 180s created the first behind-the-head ear warmers. The company has been growing since then, and was named one of America's most innovative companies by Inc Magazine in 2002.

180s smart design made them an obvious choice for combat clothing. In 2006, the United States Marine Corps asked them to design a light, warm jacket that could be worn in the desert. The Combat jacket was born. The expertise gained from working with the military was used to create work wear and accessories for demanding environments, like construction sites.

For sports fans, 180s offers a selection of ear warmers, scarves, gloves and boots with the logos of America’s favorite sports teams, both professional and college.

Today, they continue to provide ingenious high-tech design for active lifestyles. Their line of base layers keep runners and athletes dry and warm during their training, and the company’s gloves combine style, warmth and increased range of movement for optimal performance both on the streets and on the slopes.

Stella McCartney for Adidas: Style meets performance

Feb 1 2010 12:00AM

Women's athletic wear is generally not very exciting. In 2004, fashion designer Stella McCartney teamed up with sportswear brand Adidas to shake up the wardrobes of female athletes.

Her goal? To enhance performance without sacrificing style. While women's workout wear tended to be feminized versions of men's gym clothes, McCartney wanted to create clothes that would show off women’s beauty and strength.

The line has known widespread success. This year's offerings include tank tops, windbreakers, hooded sweatshirts and athletic accessories like running shoes and bags. The swimwear collection includes athletic swimsuits that prove you don’t have to choose between frilly bikinis and utilitarian suits.

For yoga lovers, Stella McCartney has designed a range of yoga pants, tops and jackets that combine earthy style and performance. While the clothes look structured, their soft tailoring offers a full range of motion for increased flexibility.

McCartney, a vegetarian, opts not to use leather in her bags, shoes and jackets, preferring synthetic materials instead. She notes that her clothes are suitable for animal-lovers. She also uses the softest cotton textiles, as well as high-tech wicking fabrics.

Demand for eco-friendly clothing prompts major retailer to offer 'green' collection

Jan 18 2010 12:00AM

While the ecological movement has been growing for many years, mainstream fashion lines have been resisting the switch to sustainable manufacturing practices.

Now a giant in the clothing world is offering a line of 'green' clothes, meant to satisfy budget-conscious, fashion-savvy environmentalists.

Swedish retailer H&M's Spring 2010 collection features tops, jackets, dresses and accessories made of recycled polyester, organic cotton, organic linen and tencel. A relatively new fiber, tencel is a lightweight, slinky fabric made from plant fibers.

The collection makes good use of bright flower prints and natural textures. Loose tailoring and easy shapes gives the clothes a summery vibe, while keeping in step with fashion trends.

While this release might seem like just another fashion collection, it highlights a growing trend in the fashion industry: customers demand eco-friendly alternatives, and companies are listening. What does this mean for you?

Your purchase of eco-friendly, ethical clothing is part of a global movement towards sustainable manufacturing practices. Case in point: H&M is marketing their new line as eco-friendly because they know it will help promote their clothes.

A short history of organic cotton

Jan 12 2010 12:00AM

Organic cotton has known a boost in popularity in recent years. While cotton has been cultivated since about 6,000 B.C., the return to organic practices has been fairly recent.

Cotton production began in India and in Africa. In the 1st century A.D., Arab traders brought the textile to Italy and Spain, but it took another thousand years before cotton was known all over Europe.

Because it was so difficult to harvest and to de-seed, cotton was a sought-after fiber, mostly used by royalty. In the 1700s, new inventions like the cotton gin, which removes seeds from the cotton buds, and the spinning machine made cotton less expensive.

As agricultural technology changed, chemicals became widely used in cotton production. In the 1990s, however, farmers observed a hike in demand for cotton made without pesticides or other chemicals. Production of organic cotton boomed: in the United States, it jumped from 1,000 acres in 1990 to 25,000 in 1995.

Today, organic cotton is widely used for t-shirts, children's clothing and toys. Its status as an organic crop makes it one of the most in-demand textiles for consumer goods.

Using organic clothing as a revenge: a new initiative

Jan 14 2010 12:00AM

Faced with widespread pollution, violence and apathy, a team of fashionable activists decided to take the saying “The best revenge is living well” to heart.

Their new line, Revenge Is..., is aiming to make activism fashionable by showcasing green practices in their clothing and products. Their t-shirts and bags are made of organic cotton and recycled plastic bottles, and they sell reusable mugs to reduce the need for styrofoam and plastic cups.

Formed in October 2009, the group highlights the benefits of organic cotton on its web page, touting it an eco-friendly, fashionable fiber. Beyond the immediate benefits of cotton, like its softness and ease of care, organic cotton reduces the use of chemical pesticides and fertilizers.

The creation and popularity of the Revenge Is... line shows the growing impatience of consumers with conventional farming practices. Purchasing organic clothing and accessories, whether they are identified with a brand or not, creates demand and encourages stores to offer these goods. People are also encouraged to buy organics when they see their peers wearing organic clothes proudly.

Who knew you could be an activist by choosing the right t-shirt?