Go Tripod

A Go Tripod Christmas

It’s been a great year for Go Tripod and early plans for 2012 look to be just as exciting for our colleagues and for our clients. First off, I’m pleased to say that our team is expanding again. We have just hired a new office manager, Sophie Yule. As our client base continues to grow, [...]

Stubmatic Update [31 Oct 2011]

We have just rolled out an update to Stubmatic. Although on the surface stubmatic looks the same we have made some major changes to the underlying logic in preparation for some future enhancements that we are working on. For now one of the biggest changes you will notice is we have updated the way events [...]

From QR to Blippar: Making sense of the increasingly complex world of mobile tagging

As mobile and smartphone camera technology continues to become more powerful, there has been increased speculation into the usefulness of camera phones for driving consumers of offline marketing towards digital content via scannable tags, codes and images. Mobile tagging adoption From crowd-sourcing reviews and comments of physical products via barcode scanning, to embedding URLs in [...]

Is simplicity the key to a hit app?

One of the biggest stories in the world of the iPad last month centred on the success of the app released for The New Yorker. By turning their back on interactive features and the ‘Bells & Whistles’ approach to digital versions of offline media, The New Yorker’s developers essentially put all of their efforts into [...]

On Amalgamating Social Media….

How amalgamating social media might be able to help you get more from your feeds and highlight those networks which aren’t delivering on value There has been much written recently (this post and this one at Econsultancy are good examples) about the difficulties businesses, marketers and individuals have in being able to quantify and analyse [...]

Is Photo Sharing a Worthwhile Marketing Exercise?

As social networking continues to become a key strategy for businesses and start-ups to promote themselves online, photo sharing is an activity which seems second nature to some but almost entirely ignored by others. So – from a business point of view – is it worth downloading the latest photo app, snapping away at every [...]

Understanding Developers

Or, how a non-developer can make sense of the terminology we sometimes spout… It all starts from a simple question: Is .NET a programming language? No, .NET isn’t a programming language, it’s a framework. Framework! Like Ruby on Rails! Yes like Ruby on Rails. A framework is a load of bits of code that someone [...]

Understanding Digital Currency…

…And emerging ways to pay online and on mobile Using the internet to sell products and services is the ultimate goal of many websites we come across each day. Yet, as an increasing number of businesses and companies move online, emerging technologies are also bringing fresh ways to pay and receive money as well as [...]

The Importance of “Multi-Screen Thinking” When Creating Web Content

For today’s web developers, start-ups and forward thinking businesses the notion of ‘web content’ and where it’s seen is changing at an incredible rate. Gone are the days of designing and producing a site suitable just for a desktop PC monitor. In 2011 web content must be developed to be viewed and interacted with across [...]

Love Coding, Love Source Control, Love Github

The source code which makes up the software we develop is our most valuable asset. As such, it needs to be treated with love and care. While backing up assets like this is important, with something such as source code – which is changed by multiple developers – you also want something to analyse and [...]