Grace Media Group

Stories from SXSW 2011 Social Health 2.0 Conference

agrace — Tue, 22 Mar 2011 03:59:31 +0000

Related Posts:Innovative Ways Healthcare Organizations Use Text Messaging to Reach ConsumersUpcoming Social Media ConferencesBuild a perfect resume using LinkedInHow U.S. Hospitals are Using Social Networking ToolsMy Favorite Web Analytics Books

Innovative Ways Healthcare Organizations Use Text Messaging to Reach Consumers

agrace — Wed, 16 Mar 2011 17:50:51 +0000

Although developing text messaging campaigns to reach consumers with healthcare-related information is not new, many organizations are getting even better at defining their core offer or call to action within these campaigns and targeting a more defined audience segment. Here are just a couple of recent examples of the more targeted approaches to engaging consumers [...]

How U.S. Hospitals are Using Social Networking Tools

agrace — Wed, 16 Mar 2011 02:40:40 +0000

I was doing research for a client recently on how healthcare providers are using social media and came across Ed Bennett’s great list of U.S. hospitals using social networking tools. I decided to dig a little deeper into Maryland hospitals (where I live) to determine how they were using social media to help foster patient [...]

My Favorite Web Analytics Books

agrace — Mon, 14 Mar 2011 20:45:34 +0000

There’s no better way to learn new skills than to read books written by experts in the field. This is certainly the case with web analytics. Luckily there are quite a few great titles written by authors showcasing their knowledge and expertise in website analytics. Here is my short list of recommended books for those [...]