Our Blog

Pantone Reveals Color of the Year for 2012: PANTONE 17-1463 Tangerine Tango

Grahams — Fri, 06 Jan 2012 10:38:45 +0000

The colour of the year is….Tangerine Tango! Tangerine Tango is a spirited reddish orange, which continues to provide the energy boost we need to recharge and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Is your brand sophisticated and seductive? If so, consider featuring Tangerine Tango in your 2012 packaging range. Orange is a great colour for packaging, particularly for branded luxury bags and polythene carrier bags as the colours vibrancy will illuminate the high street and draw attention to your brand. Add a touch of tangerine through cute branded stickers to secure your delicately tissue paper wrapped purchases or use branded ribbon to tie and fasten your branded box. The options are endless and a small injection of colour can transform your packaging and enhance your customers shopping experience.

We love vibrancy and drama of orange so much so we have used it for our 10% off mailing bags promotion on the front of our website!

Key Packaging Trend for 2012

Grahams — Thu, 05 Jan 2012 16:21:05 +0000

QR codes (or quick response codes) are expected to be used in all facets of marketing and advertising initiatives in 2012 due to the continued penetration of smartphones and increased consumer willingness to interact with bar codes.

QR codes satisfy consumers desire for immediate access to information. They are an easy to use, modern tool to engage and connect people to your company’s multimedia digital content such as your website, Facebook page, Promotions, You Tube video’s and digital campaigns. One marketing tool that all of your customers are guaranteed to engage with is your packaging and this space is perfect space to locate a QR code.

Adding a QR code to your packaging range is a quick and easy improvement to enhance your packaging from not only a practical must-have to a multi-dimensional engaging extension of your marketing. Take advantage of Grahams free artwork design service and incorporate a QR to your current packaging range. Alternatively, if you have plans to use different QR codes for different campaigns in 2012, consider the use of stickers to print your QR codes on and then place them on your different packaging items. Click here for more information on our range of stickers.

Coca Cola’s successfully used QR codes for their Sound Up Campaign in Germany. Using a QR code printed on the can packaging, Coca Cola linked their consumers with a smart phone via the Coke Music Portal to connect music to the drink refreshment experience!

To refresh your packaging for 2012 contact Grahams:

T: 0151 486 3338

E: info@g-pp.co.uk

Re-invent Your Packaging Range

Grahams — Wed, 04 Jan 2012 11:00:49 +0000

Take advantage of Grahams free artwork design service and re-vitalise your packaging range for the new year. Packaging is a fantastic tool to promote your brand, protect your products and create a memorable buying experience for your customers.

Grahams offer a free artwork design service to bring your brand to life through your packaging. Consumers judge a product by its packaging, so using enticing colours, shapes, designs and textures Grahams will set your brand apart from the rest.

For a high quality, professional finish, Grahams ensure your image is consistently replicated across all of your packaging range from your tissue paper, ribbon, boxes, luxury paper bags and mailing bags.

For inspiration for your packaging take a look at the best 100 packaging designs in 2011 published by The Dieline: http://bit.ly/Axft7w

Call or email Grahams today and start planning your new packaging range.

T: 0151 486 3338

E: info@g-pp.co.uk

Your perfect packaging range is just a click away…

Grahams — Wed, 07 Dec 2011 14:09:06 +0000

Kraft paper, polythene or luxury bags, if you can’t decide what is best for your store, take a look at downloadable packaging product guides for all the information you need to know to make the perfect choice.

Each of our products has its very own product card so you only receive helpful information about the products of interest. Each product card is laid out in the same format so you can easily compare different packaging options to help select the product that is best for you (and were only a phone call away if you would like some inspiration).

All of our bespoke products can be produced to your specific requirements however, we have also provided a guide to our most popular sizes, materials and colours as a guide.

If you are unsure which packaging style is best suited to your brand we will send you samples to help you decide.

View our packaging product guides here.

Clear sacks are back in stock!

Grahams — Wed, 30 Nov 2011 11:25:28 +0000

We are happy to announce that the clear gusseted sack are now back in stock!

This versatile product has side gussets that expand to accommodate a vast range of items including garden, office and retail waste. 100% transparent, these sacks are excellent for loss prevention and for segregating different types of waste for recycling.

Customer using this product have experienced an increase in volume and types and waste recycled!

Now is a great time to stock up on this popular item in time for peak season.

Prices starting from only £25.25

Click here to buy now

Sparkly Seasonal Ribbon Now In Stock!

Grahams — Tue, 08 Nov 2011 15:06:13 +0000

Add a special Christmas touch to your packaging using our new range of glitter ribbon now in! Wrap up your gift boxes with a premium glitter ribbon to add a special luxury finish to your product especially for the Christmas Season. Our glitter ribbon range includes glamourous gold, traditional red, sumptuous purple and sparking champagne.

Our favourite is the festively named “Nutcracker” an indulgent rich chocolate brown with gold glitter highlights perfect for adding a touch of Christmas glamour to your packaging!

Contact Grahams today to discuss the perfect colour to add a bit of seasonal sparkle to your packaging range.

0151 486 3338 info@g-pp.co.uk

Grahams new brochure has arrived!

Grahams — Mon, 07 Nov 2011 15:02:47 +0000

We are very proud to unveil our brand new product portfolio.

As a part of our strategic rebranding process we have revitalised our brochure to make selecting your perfect packaging range straightforward and fun!

All of our bespoke products can be produced to your specific requirements however, we have also provided a guide to our most popular sizes, materials and colours as a guide.

If you are unsure which packaging style is best suited to your brand we will send you samples to help you decide.

Request your copy of our product portfolio today! Email info@g-pp.co.uk or call us on 0151 486 3338

We have experienced quality issues with other printed packaging companies in the past, how can we be assured of quality at Grahams??

Grahams — Mon, 22 Aug 2011 09:08:47 +0000

We have been accredited as an official ISO9002 quality assured firm for over a decade. This means that we have a vigorous procedure from paper work and printing right through to delivery and after sales customer care. Nothing is produced until each stage of our quality mandate has been completed which eradicates any chance for mistake.

Grahams was originally manufacturers and we use our technical knowledge to select only the very best manufacturers so our customers receive only the highest quality packaging products.

My company has an excellent credit rating, why do I have to pre-pay for my order?

Grahams — Fri, 19 Aug 2011 09:00:29 +0000

So we can develop a credit history, all of our new customers are required to pay for their goods with a pro-forma payment. After your initial order we can set up a 30-day credit account for payment of all future … Continue reading →

What are manufacturing tolerances?

Grahams — Thu, 18 Aug 2011 09:00:03 +0000

Packaging manufacturing processes are technically difficult processes and are affected by external conditions. Whilst all of our manufacturers strive to obtain exact dimensions, a degree of manufacturing tolerance is always required on every product. Industry tolerance is +/- 10% so … Continue reading →