Graffiti, by nature, is a very controversial subject as it represents a type of art which is mostly unauthorized and one that is in contrast to traditional forms of artwork. The ever growing street culture and graffiti are mostly provocative, appealing, bold and audacious. A concept that was originally used by gangsters to stamp their authority on a specific urban area, graffiti is now also used by graphic designers and creative artists to showcase their artwork.

Over the years, graffiti designers have introduced various forms of street graffiti such as light graffiti, subway graffiti, chalk drawing graffiti, graffiti illusions and many more. Talented graffiti designers such as Bansky, Fred Brathwaite, Dan Witz and David Choe have been employing the miracles of urban graffiti culture to portray issues on politics, humor and culture.

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1) Size doesn’t matter:

2) Simple but creative concept:

3) Design work with less graphic details:

4) Time is money:

Selecting the right man for the right job at the right time is an extremely difficult task. Clients, who are looking for graphic designers to do their work, often do not know how to select the appropriate graphic designer. Since the selection of a graphic designer is a very daunting and tiring process, clients tend to get frustrated and select the graphic designer they can easily locate.
There are several ways that clients go about searching for a graphic designer. Some of these include:

1. Checking design companies and freelance graphic designers.
2. Contacting established companies and their hired graphic designers.
3. Asking your business associates and relatives who have previously hired a graphic designer.
4. Posting free classified ads on online design forums.
5. Selecting a graphic designer through an online design contest

Criteria for selecting the graphic designer:

While there are numerous people who are offering their services as graphic designers, they differ in the level of experience, skill and professionalism. Searching for a suitable graphic designer can be quite a cumbersome process and cause an awful confusion for clients. Therefore, look out for the basic attributes of a graphic designer before selection. I have listed some of them below

1. A Strong and Dynamic Design Portfolio:
   A strong portfolio is the foremost attribute that you should look for while choosing a graphic designer. An experienced and talented graphic designer can be judged by their design portfolio. Graphic designers who have a weak design portfolio or simply don’t have one are signifying their low level of experience. The more dynamic the portfolio will be, the more versatile the graphic designer will be.

2. Good Interpersonal Skills:
   A very important quality of an experienced and adroit graphic designer is the ability to interact with their clients. Good interpersonal skills include listening intently to the clients and then suggesting ideas to spell out that they understand what is required from them. Graphic designers who cannot place their ideas clearly to their clients demonstrate their lack of experience.

3. Strong Marketing Skills:
   While it is not necessary for a graphic designer to possess a degree in Marketing, but to be able to market the clients’ products and service efficiently is important. While choosing a graphic designer, always ask for the ways in which the graphic designer will promote your products and services through his design work.

4. Say No to Nepotism:
   One of the most common practices prevalent in corporate hiring process is the nepotism. Many a times, designers are hired on the basis of favoritism, which is bad for the corporations. Selection of graphic designers should be made purely on merit basis. Hence, when you are hiring a graphic designer, you should set aside personal issues. It doesn’t matter to which ethnic, religious or political orientation the graphic designer belongs to as long as he/she is talented and qualified.

5. Professional Approach:
   An expert and experienced graphic designer can be identified by the way they talk, the way they walk and the way they deal with their clients. An able graphic designer will work with professionalism. They will work with contracts to safeguard the clients’ and their own interests.

6. Impressive testimonials and referrals:
   Another factor that is crucial in determining the ability of a graphic designer is the testimonials and reviews from previous clients. If majority of his previous clients are happy and content with his design work, you can rest assure that you will also get a similar treatment.

In the end, I would recommend that no matter how you choose a graphic designer make sure that both you and the graphic designer are on the same wavelength. Choose wisely or you will lose badly!

Presentable Personality:

During your search for a graphic designer, do keep an eye on the personality of the designer, as well. While one should not judge a book by its cover, sometimes minor details can warn you of major problems. For instance a well presentable graphic designer will signify that he is organized and will be able to handle your design work with responsibility. On the other hand, graphic designers with dirty shoes, untidy fingernails etc can point towards their carelessness and negligence to minor details.  

Famous “Single Letter” logos

Inspiring “Single Letter” logos

In your graphic designing career, you will have to deal with a variety of potential clients. For that reason, you need to be versatile enough to handle each and every type of client accordingly. Different and, at times, bizarre queries may come from clients that hire you. It is seldom that you will come across a client who is mature enough not to come up with silly questions. So in order to be prepared beforehand, I have listed some of the most frequent things that you might hear as a graphic designer from you clients and how you should tackle them.

1) “I want the best design, but this is all I can afford” This is one of the most frequent things that you get to hear from your clients. Everybody wants the best results but never willing to pay the best price for it. While the decision to lower your prices is completely up to you, but if you are confident on your capabilities as a graphic designer, don’t compromise. Make them understand that everything comes with a price. Explain the quality of time, effort and research you put in, for which you deserve to be paid accordingly.

2) “What if I make the advance payment and don’t like your work?” This is a very absurd question which most of the clients ask. Although your client hires you after a thorough examination of your design portfolio and claims to be satisfied with your design capabilities but still remains doubtful. Remember that it is your client who has chosen you to do his work, this means he is
content with you work beforehand. Just to avoid this mess, always work out the initial payment with your clients so that you may not get deprived of your hard earned money in the middle of your efforts.

3) “I want you to design something similar to this…” Many a times, clients come to you with a design carved in mind (probably of a competitor) and ask you to make something comparable to it. The trouble begins when you present your design proposals on the same pattern and the client starts comparing it to the inspired resource. Now the mistakes that the client points out are not originally yours, but the faults are in the design that he wanted you to imitate. Guide your client

on an ethical level that imitating someone else’s work is not the best way to go. Convince them that they need to be unique and differentiable from their competitors.

4) “Is it an original concept?” However this one may sound offensive to many graphics designers, but be prepared to expect all kinds of queries from your clients. Graphic designers should not get hurt by this question as it is the clients’ right to validate that the work isn’t copied or plagiarized. A simple approach to counter this query is to make a log of each and every step that you involve in while designing for your client. For example when using Photoshop, make sure you save the “psd” file as a proof of how you actually came about with the work that you have completed.

5) “What the…? This is not what you showed me there.” This is a very common complain that you might hear from your clients when you send them the finished design. When clients open your design work on their computer screens, it appears completely different, so they argue that this was not the design you showed them previously. What actually happens is that the monitor settings of your client may differ from yours. Since every monitor or LCD has different screen settings, the result may vary. Hence it is better to show the design work to your clients on a hard copy.

6) “Hey I’ve changed my mind … I don’t need a design anymore” This is the most frightening thing a graphic designer can hear from his client. Imagine you’ve sweated countless days and nights to build the project assigned to you and in the middle or the end of the project, the clients comes to you and says “I don’t need the design anymore, thanks”. Do you think his “thanks” is enough to compensate the graphic designer’s

endless efforts? That is why you should protect yourself with a contract, in case your client drops you in the middle of the project. Clarify beforehand that he will be billed according to the amount of work done. Irrespective of how much the project has been completely, you should be compensated for the efforts you have made.