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<channel>
	<title>Green Talk Podcast</title>
	
	<link>http://www.green-talk.com</link>
	<description>Turning the Planet Green, One Conversation at a Time</description>
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	<language>en</language>
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<itunes:summary>Green Talk is a green living blog sprinkled with personal antidotes geared towards creating the conversation to live a greener lifestyle. Topics centers around green living ideas, green building, organic gardening, recycling, or a mix bag of green content.  If you missed something on the podcast, then don't worry.  All Podcasts are transcribed on http://www.green-talk.com.  What are you waiting for? Be part of the conversation.</itunes:summary>
	<itunes:subtitle>Turning the Planet Green, One Conversation at a Time</itunes:subtitle>
	<itunes:author>Green Talk</itunes:author>
	<itunes:image href="http://www.green-talk.com/wp-content/uploads/greentalk125-1.jpg" />
	<image><url>http://www.green-talk.com/wp-content/uploads/greentalk125-1.jpg</url><title>Green Talk Podcast</title><link>http://www.green-talk.com</link></image>
	
	
	
	<itunes:keywords>green,eco,friendly,environment,nontoxic,green,building,green,living,organic,gardening,recycling,sustainable,business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
	
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/green-talk/KavE" /><feedburner:info uri="green-talk/kave" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>Copyright  2009 Green Talk LLC</media:copyright><media:thumbnail url="http://www.green-talk.com/wp-content/uploads/greentalk125-1.jpg" /><media:keywords>green,eco,friendly,environment,nontoxic,green,building,green,living,organic,gardening,recycling,sustainable,business</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Kids &amp; Family</media:category><itunes:owner><itunes:email>info@green-talk.com</itunes:email><itunes:name>Green Talk</itunes:name></itunes:owner><itunes:category text="Kids &amp; Family" /><feedburner:emailServiceId>green-talk/KavE</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>Employee Green Web Game Say Practically Green CEO Ups Biz Sustainability</title>
		<link>http://feedproxy.google.com/~r/green-talk/KavE/~3/QEuHU2YRZx8/</link>
		<comments>http://www.green-talk.com/2012/05/03/employee-green-web-game-say-practically-green-ceo-ups-biz-sustainability/#comments</comments>
		<pubDate>Thu, 03 May 2012 20:04:11 +0000</pubDate>
		<dc:creator>info@green-talk.com (Green Talk)</dc:creator>
				<category><![CDATA[employees]]></category>

		<guid isPermaLink="false">http://www.green-talk.com/?p=10960</guid>
		
			<content:encoded><![CDATA[Previously, I interviewed Susan Hunt Stevens, the CEO of Practically Green, about how her company&#8217;s online game could change the world of sustainability.  Hunt compares her online game of...<br/>
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		<slash:comments>0</slash:comments>

	<itunes:summary>
			
				
			
		


	
	Green Talk: Practically Green Helps Business Increase Sustainability

Previously, I interviewedÂ Susan Hunt Stevens, the CEO of Practically Green, about how her company’s online game could change the world of sustainability. Â Hunt compares her online game of earning points similar to the LEED rating system (a green building accreditation system) or weight watchers. Â What fascinated me was how PG has successfully licensed the game to businesses to encourage sustainability within their organizations. Â Talk about “game on” at the work place especially for those competitive employees or departments.
Listen to Susan in the below videoÂ and podcast as she explains the impact she is seeing in businesses that are using her product. Â 


Be sure to listen to Segment 1 of Susan’s initial interview regarding the goals of Practically Green. Â In addition, coming up on Green Talk is the last segment of Susan’s interview in which she provides advice about operating a start-up.
Join the Conversation:

Thoughts on gaming to create more sustainable work places?
Would you consider using this online portal to help your company?
Are you a personal user of Practically Green?
How do you feel about the bottom up policy of engaging employees?

Photo courtesy of Practically Green.






Similar Posts:

Green Gal Next Door Practically Green’s Founder:  Game On for Change
The Practically Green Solution Quiz. Can You Afford Not to Take it?
Green Feng Shui:  Health and Harmony for Homes and Businesses
Juicy Joy Says Author Lisa McCourt Will Unveil Your MoJo
LED Expert Gives his Two Cents About LED Use for Home and Biz


</itunes:summary>
<itunes:subtitle>Previously, I interviewedÂ Susan Hunt Stevens, the CEO of Practically Green, about how her company’s online game could change the world of sustainability. Â Hunt compares her online game of earning points similar to the LEED rating system (a [...]</itunes:subtitle>
	<media:content url="http://feedproxy.google.com/~r/green-talk/KavE/~5/vqMwLRXRtpI/TS-621849.mp3" fileSize="4719015" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:author>Green Talk</itunes:author><itunes:keywords>green,eco,friendly,environment,nontoxic,green,building,green,living,organic,gardening,recycling,sustainable,business</itunes:keywords><feedburner:origLink>http://www.green-talk.com/2012/05/03/employee-green-web-game-say-practically-green-ceo-ups-biz-sustainability/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/green-talk/KavE/~5/vqMwLRXRtpI/TS-621849.mp3" length="4719015" type="audio/mpeg" /><feedburner:origEnclosureLink>http://recordings.talkshoe.com/TC-117658/TS-621849.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Honest Tea CEO Compromises Less, Increases Sustainable Efforts</title>
		<link>http://feedproxy.google.com/~r/green-talk/KavE/~3/i08pqjY0o0o/</link>
		<comments>http://www.green-talk.com/2012/04/24/honest-tea-ceo-compromises-less-increases-sustainable-efforts/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 14:45:46 +0000</pubDate>
		<dc:creator>info@green-talk.com (Green Talk)</dc:creator>
				<category><![CDATA[food]]></category>

		<guid isPermaLink="false">http://www.green-talk.com/?p=10909</guid>
		
			<content:encoded><![CDATA[[Note 5/4/2012:   This article incorrectly stated that Honest Tea was working toward using a PLA (plant-based polylactic acid) alternative for its bottles. It has been updated to reflect that the...<br/>
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		<slash:comments>5</slash:comments>

<enclosure url="http://recordings.talkshoe.com/TC-117658/TS-618252.mp3" length="10585651" type="audio/mpeg" />
	<itunes:summary>
			
				
			
		


	
	Honest Tea

[Note 5/4/2012: Â Â This article incorrectly stated that Honest Tea was working toward using a PLA (plant-based polylactic acid) alternative for its bottles. It has been updated to reflect that the company is actually pursuing a PET bottle with 30 percent plant-based content.]
 
Honest Tea, an organic beverage company balances being profitably green without compromising its core ethics. Â In my interview with CEO Seth Goldman we explored everything from itsÂ origins, to a new recycling program to the problems he has encountered running the company. Â As an added bonus, Goldman shares words of wisdom for start-ups.
I highly encourage you to watch the video or listen to the podcast. Â Be forewarned,Â the below Skype video isn’t as clear as I wished it to be; however, Goldman’s engaging conversation overshadows any technicalÂ difficulties.



Company’s Ethos
Just to give a little sip of the Company’s ethics, itÂ strives to “create healthy and honest relationships with its customers, suppliers and the environment” as follows:

Its products are made with organic ingredients and their tea leaves are fair trade certified.
Products contain less sugar.
SupportsÂ initiatives with its partners
Goldman founded GreenÂ Bethesda, a green incubator to help foster and support sustainable businesses.
Gave bikes to all employees to encourage health.
Decreased packing to create lightweight PET bottles
Bottle and pouches are phthalatesÂ and BPA free.
Corporate headquarters inÂ BethesdaÂ are environmentallyÂ friendly and an open design.
Partners with TerracycleÂ to give 2 cents to schools for each Honest Kids pouch collected. Â Other companies who sell pouch juice drinks have followed suit.

Great Recycling Program Initiative
If the above actions aren’t considered enough, on April 30, 2012, the Company roles out its newÂ Great Recycling Program, a call to action Â to encourage increased plastic bottle recycling. Â Â Honest Tea generates approximatelyÂ 20 million glass bottles and 60 million plastic bottles annually. Â The International Bottled Water Association (IBWA) recentlyÂ reportedÂ Â approximately 32% of all PET plastic bottles were actually recycled.
A 30 foot blue recycling bin will be stationed in New York City’s Times Square for one day with a goal of collecting 45,000 bottles. Â To encourage recycling, the Company will offer reward incentives. Â The Company’s goal by 2020 is to recycle every bottle it produces.
Company Frustration
Despite all the Company’sÂ accolades, Goldman’s biggest frustration is people don’t see the value of organic products. Â Goldman explain sthat Â studies have shown that people think “natural” ingredients are more meaningful than organic. In order to change consumerÂ perception, Goldman feels that the organic industry needs to better educate people about the value of organics.
Wish List for the Company
If I could change two facets of the Company, it would be to reduce their use of plastic bottles and single serve juice containers. Studies have shown plastic bottles leach. Â In addition, plastic products are made of petroleum products, which is not a renewable source. Â Worse yet, single use products are a complete waste, literally. Â  Goldman argues from a packaging standpoint the pouches have less of a footprint than a glass bottle. Â Alternatively, parents could buy the Company’s larger bottles and just use a reusable bottle. Â Remember, the first rule of Â the three “Rs” is reduce not recycle.
As for the arguments against using plastic, Goldman responds that the Company is pursing the use of parent company, Coca Cola’s 30% plant based PET bottle with the goal of using a 100% plant based bottle.
I remain skeptical about the environmental advantages of switching from the original PET bottle to a 30-percent-plant-based bottle until further study. [...]</itunes:summary>
<itunes:subtitle>[Note 5/4/2012: Â Â This article incorrectly stated that Honest Tea was working toward using a PLA (plant-based polylactic acid) alternative for its bottles. It has been updated to reflect that the company is actually pursuing a PET bottle with [...]</itunes:subtitle>
	<media:content url="http://feedproxy.google.com/~r/green-talk/KavE/~5/FNSOKKNc-c8/TS-609159.mp3" fileSize="6010091" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:author>Green Talk</itunes:author><itunes:keywords>green,eco,friendly,environment,nontoxic,green,building,green,living,organic,gardening,recycling,sustainable,business</itunes:keywords><feedburner:origLink>http://www.green-talk.com/2012/04/24/honest-tea-ceo-compromises-less-increases-sustainable-efforts/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/green-talk/KavE/~5/FNSOKKNc-c8/TS-609159.mp3" length="6010091" type="audio/mpeg" /><feedburner:origEnclosureLink>http://recordings.talkshoe.com/TC-117658/TS-609159.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Green Countertop by Eco by Cosentino: Durable &amp; Easy</title>
		<link>http://feedproxy.google.com/~r/green-talk/KavE/~3/WAoUeicTzxM/</link>
		<comments>http://www.green-talk.com/2012/02/15/green-countertop-by-eco-by-cosentino-durable-easy/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 18:42:53 +0000</pubDate>
		<dc:creator>info@green-talk.com (Green Talk)</dc:creator>
				<category><![CDATA[countertops]]></category>
		<category><![CDATA[home decor]]></category>

		<guid isPermaLink="false">http://www.green-talk.com/?p=10386</guid>
		
			<content:encoded><![CDATA[I am frequently asked for suggestions for environmentally friendly countertops.  One of the countertops that comes to mind is Eco by Cosentino, from the makers of Stilestone.  Why do I love this...<br/>
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		<slash:comments>5</slash:comments>

	<itunes:summary>
			
				
			
		


	
	Eco by Consentino's River Bed Countertop

I am frequently asked for suggestions for environmentally friendly countertops. Â One of the countertops that comes to mind is Eco by Cosentino, from the makers ofÂ Stilestone. Â Why do I love this product? Â Hands down anything made of recycled content wins a check plus in my book. Â Plus, you don’t have to seal it. Check Plus Plus. Easy Peezy to maintain.
In 2009, I interviewed a representative of the Company right after their launch of the product. (Listen to the podcast here. It is 6 minutes long. Peter gives a nice detailed description of the product.) Â However, I just plain forgot to air the podcast. Â I still love the concept behind this countertop. Â See why.
Recycled Attributes:
Why do I love thee? Â The countertop is made of up to 75% recycled post industrial and post consumer products of the following materials:

mirrors salvaged from houses, building and factories;
glass from windshields, windows and bottles;
granulated glass from consumer recycling practices;
porcelain from china, tiles, sinks, toilets and ECO by Cosentino elements.

Note, in their limited warranty, it says that at least 70% of the product is made of recycled content since it varies form color to color. Â Sorry, it is the lawyer in me who reads details.

In addition, 22% of the resin is made from corn oil. Â (Yes, probablyÂ geneticallyÂ modified corn oil.)

What about the other 25%? The balance is a blend of quartz, natural stone, resin, and pigments. The Company states that allÂ quarriesÂ used are restored pursuant to strict stewardship programs.


	
	Eco by Cosentino 's Crystal Sand Countertop


Other elements worth considering:

High performance against staining, scratching and scorching. Â However, the Company does not suggest you use your countertop like a butcher block.
Heat resistance. Â It can take moderately high temperature for short periods. (Read below.)
Non-porous, does not require sealers. Â (Remember, granite needs to be resealed.)
10 designer colors available in polished.
Available in 63″x 128″ slab and standard size tiles
Backed by a 10-year limited residential warranty which is nontransferable to your next buyer. Â Be sure to read what can void your warranty.
Can acquire points towards LEED Certification from the U.S. Green Building Council.
No microban added (via the podcast.)
Can be use for both residential orÂ commercialÂ application.
GreenGuard, NSF and Cradle to Cradle Silver Certification

How Heat Resistant Are These “Tops”
I wondered how heat resistant were these countertops. Â In a Â 2009 New York Times article, Robert Â Contreras, the CEO of the Company, stated that if you left a pan coming from a 450 degree oven on the countertops for 15 minutes, the countertop might crack. Â In addition, the warranty can be voided if Â you put a crock pot, skillet or other hot items directly on your countertop.
So, the countertops are not as heat resistant as granite. Â If you are a careless cook or don’t want the hassle of remembering aÂ trivet, this countertop may not be for Â you. Â However, don’t rule it out for your bathrooms.
Where Can I buy?
The countertops are offered throughout North and South America and Europe. Â Within each region, such as the USA, there is a store locator link. Â (In the US, see here.) Â Although the store locator states both the Home Depot and Lowes carry the product, call before you go. Â I did a quick search for my own area and found they didn’t carry it. Â However, there were plenty of local kitchen and bath stores that did.
Price?
In 2009, Peter in the podcast said the price to template and install is $65 to 95 per square foot to. I wanted to hear my tri-state reality price from an installer. Â Â Phil of Tri-State Stone stated the price would be approximately $80-130 depending on thickness. Â However, Phil noted that Tri-State [...]</itunes:summary>
<itunes:subtitle>I am frequently asked for suggestions for environmentally friendly countertops. Â One of the countertops that comes to mind is Eco by Cosentino, from the makers ofÂ Stilestone. Â Why do I love this product? Â Hands down anything made of [...]</itunes:subtitle>
<itunes:duration>7:00</itunes:duration>
<itunes:keywords>green countertop, green decor, Eco by Consentino</itunes:keywords>
<itunes:explicit>clean</itunes:explicit>
	<itunes:author>Green Talk</itunes:author><feedburner:origLink>http://www.green-talk.com/2012/02/15/green-countertop-by-eco-by-cosentino-durable-easy/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/green-talk/KavE/~5/mkjxl_2noPQ/audioPop.jsp" length="1048576" /><feedburner:origEnclosureLink>http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=592574&amp;cmd=apop</feedburner:origEnclosureLink></item>
		<item>
		<title>Ford Fusion 2013 Green Year Lineup: Gas, Hybrid, Electric/Hybrid.</title>
		<link>http://feedproxy.google.com/~r/green-talk/KavE/~3/jg9W_Dxh_Jk/</link>
		<comments>http://www.green-talk.com/2012/01/24/ford-fusion-2013-green-year-lineup-gas-hybrid-electrichybrid/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 04:30:19 +0000</pubDate>
		<dc:creator>info@green-talk.com (Green Talk)</dc:creator>
				<category><![CDATA[automobiles]]></category>

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			<content:encoded><![CDATA[A week ago, I witnessed the unveiling of the newly designed Ford Fusion as a guest of Ford. My highlight of the unveiling was my indepth conversation with  Samantha Hoyt, Fusion Marketing Manager...<br/>
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<enclosure url="http://recordings.talkshoe.com/TC-117658/TS-585896.mp3" length="1281927" type="audio/mpeg" />
	<itunes:summary>
			
				
			
		


	
	2013 Ford Fusion

A week ago, IÂ witnessed the unveiling of the newly designed Ford FusionÂ as a guest of Ford. My highlight of the unveiling was my indepth conversation with Â Samantha Hoyt, Fusion Marketing Manager about the newly re-designed Fusion. Â Listen to the podcast.
So, you don’t think this is a commercial for the Fusion, I test drove this car last year when my 2005 Sienna lost its transmission and gave it high marks. Â  (Heck, I drove about 10 cars last summer, but luckily my Sienna was fixed.)
When I previously drove the car, Â I remarked that the trunk was in my line of vision. Â Although the car has rear sensors, I am an old time driver and like to look over my shoulder. Â (Teaching an old dog new trick. Â Not going to happen.) Â My close friend has an all wheel drive Fusion, and absolutely adores it. Â There is also a hybrid model as well.
So Why Do I Love a Fusion?
The 2013 Ford Fusion is a medium size sedan that is fuel efficient, comfortable, and affordable. Â Even though the old Fusion was pretty darn good, Ford decided to give it a make-over. Â Inside and out according to Hoyt.
In addition, Ford expanded its med-size car platform to include the gas fueled Fusion (1.6 and 2 liter eco boostÂ engines) the Fusion Hybrid, and Fusion Energi, the plug-in electric/hybrid. Â In Europe and Asia Pacific, the Company will be introducing the Mondeo.
I urge you to listen to the 10 minute podcast. Â Hoyt explains all the great features on the car. Â Just in case you want a shortÂ synopsis, listed below are some interesting tidbits.
InterestÂ tidbits:

The hybrid gets 47 mph in the city. Â 44 mpg on the highway. Â (Getting pretty darn close to the Prius.)
Hybrid seat completely fold down for added trunk space. Â The seats do not fold down on the Energi Fusion. Great for us gardening gals to haul big plants. Â  (Note, both seats don’t ordinarily fold down in other hybrid cars I looked at.)
The Fusion Energi has aÂ ”500-mile overall driving range.”Â  It can be plugged into a regular outlet. Hoyt explained the electric portion is 100 miles.
Available voice-activated SYNCÂ®27. Â Hoyt says it is the most widely used carÂ in-connectivityÂ  system in the world.
Lane Keeping System: Â Gently steers you back into your lane if you get a little drowsy. Â (Or not pay attention since you are breaking up a fight between the cavemen.)
Adaptive Cruise Control: Â Keeps you a certain distance from the other cars. Â Boy, can my teenage cavemen use this. Â Wait, so can the heavy footed hubby.
Blind Spot Information System: helping you back out of tight spots. Â (Okay, good for us not the best drivers. Â I will admit it. Â Driving is not my forte.)

Interior Green Facts:
Some of the greenÂ highlights,Â Hoyt explained:


Seats contain a portion of soy rather than Â being 100% petroleum based. Â (For more information about the soy seats, see my interview with Deborah Mielewski. She is Ford’s Polymer Technical Leader of Research and Advanced Engineering.)
Â Seat fabric is made of RepreveÂ fabric, which is made of recycled soda bottles.

For further sustainability endeavors, see video #1 and video #2Â . Â They are both short videos I took while at the Ford facility.

Â What About Range Anxiety?
I learned a Â new buzz word at the Auto Show. Â ”Range Anxiety.” (This is not to be confused with road rage or hyperventilating.)Â  It means anxiety of depleting the electrical battery while driving an electric car. Â  Hoyt explains their Ford Energi has a range of 100 miles on full electric. Â Thereafter, the car switches to gas hybrid Â with a total range of 500 miles. Â Sign me up!
What about the Trunk?
Hoyt explains they did in fact re-looked at the trunk issue and readjusted the seat. Â However, despite their efforts, some us might still have a problem. Â  At least, there is the back-up cameras.
Join [...]</itunes:summary>
<itunes:subtitle>A week ago, IÂ witnessed the unveiling of the newly designed Ford FusionÂ as a guest of Ford. My highlight of the unveiling was my indepth conversation with Â Samantha Hoyt, Fusion Marketing Manager about the newly re-designed Fusion. [...]</itunes:subtitle>
<itunes:duration>10:00</itunes:duration>
<itunes:keywords>Ford Fusion, sustainability, cars, green cars, hybrid</itunes:keywords>
<itunes:explicit>clean</itunes:explicit>
	<media:content url="http://feedproxy.google.com/~r/green-talk/KavE/~5/zMCQhAp0-tg/ford%20hoyt.mp3" fileSize="1048576" type="audio/mpeg" /><itunes:author>Green Talk</itunes:author><feedburner:origLink>http://www.green-talk.com/2012/01/24/ford-fusion-2013-green-year-lineup-gas-hybrid-electrichybrid/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/green-talk/KavE/~5/zMCQhAp0-tg/ford%20hoyt.mp3" length="1048576" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.green-talk.com/podcasts/ford%20hoyt.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Double Impact: The Business of Creating Social Change</title>
		<link>http://feedproxy.google.com/~r/green-talk/KavE/~3/P_d0RT2Psrg/</link>
		<comments>http://www.green-talk.com/2011/11/18/double-impact-the-business-of-creating-social-change/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 04:21:07 +0000</pubDate>
		<dc:creator>info@green-talk.com (Green Talk)</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.green-talk.com/?p=9598</guid>
		
			<content:encoded><![CDATA[&#160; Double Impact furthers social change through its quizes, challenge, and daily do&#8217;s, sponsors by companies seeking brand awareness.  The beauty of the program is people earn impact...<br/>
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[[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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		<slash:comments>1</slash:comments>

	<itunes:summary>
			
				
			
		


	
	One of Double Impact's Challenges

 
Double Impact furthers social change through its quizes, challenge, and daily do’s, sponsors by companies seeking brand awareness. Â The beauty of the program is people earn impact points, which translate into money for certain charities on the website. Â Previously,Â I wrote about how the program works;Â however, what really intrigued me wasÂ Double Impact’s business model.
So, if you are part of corporation (all sizes are welcomed,) you need to read this article. Â According to Jessica Alter, founder of the Company, corporation give tremendous amounts of money to charities. Â However, they have no way of measuring their return on their charitable donations.
She has created a company that helps everyone. Â Business, consumers, charities, and Mother Earth. Â So, listen to the below video or podcast as Jessica walks us through the purpose of the Company and how it will impact businesses. Â (The video is 30 minutes.) Â Believe me, you are going to want to hop on this train.



The Business Aspect: Â How to Earn Green
My first thoughts about Double Impact was what a brilliant social change program. Â Everyone gets what they want. Â But the question that lingered in my mind is how is this Company funding itself? Â Call me a littleÂ cynicalÂ but if you don’t have a good business plan in the green arena, you aren’t going to stay in business.
No one has ever called me introverted so I came right out and asked the founder, Jessica Alter, in the above podcast and video interview. Â She answered the question like a champ. Â Didn’t bat an eye lash or gotÂ flustered. Â She is my type of woman.
In a nutshell, the Company partners with corporations who want to do good and get credit for it through brand marketing. Â Corporations sponsorÂ quizzes, products, and education. Â You see their name and associate them with helping your charities.
In fact, every time I earn an impact point, my efforts show up in myÂ FacebookÂ page with the sponsor who is “paying” for that impact point. Â Now all my friends see my do good efforts along with the brand name of the company making it possible.
To give you an example,Â Happy Family is one of their sponsors.Â (They makeÂ premiumÂ organic food.) Their name is in my dashboard as being responsible for helping Healthy Child, one of the charities, meet their goal. Â  Â Weird thing is, I didn’t know who Happy Family was Â until I signed up on Double Impact. Â Now, I do. Â Each time I take a challenge or do a “daily do,” all my friends will see the name, Happy Family Brands, via Facebook. Â  Â See how this works?
Corporate Sponsorship: Â Green With Benefits
Being a corporate sponsors has its benefits at Double Impact. Â Brand awareness to a targeted audience who gets your company at hello. Â Green with benefits. Â Just think, next time a Double Impact subscriber is at Â a the grocery store, they will remember your company from your sponsoredÂ quizzesÂ and challenges. Â  Â Marketing 101, people but with a twist.
Cause Marketing has been very successful. Â American Express used cause marketing in the early eighties when it partnered with a not for profit who raised funds to renovate the Statue ofÂ Liberty. Â Recently, it has become a vehicle to express corporate social responsibility. Â  Â Joanne Fritz states in her article,”Cause-Related Marketing: What You Need toÂ Know,”
“[o]ne industry group estimates that in 2005 cause-related marketing spending was $1.08 billion. Back in 1990, when the group started keeping figures, that spending was only $125 million.”
Can Only the Big Boys Play?
Double Impact offers different tiers of involvement so as not to preclude small companies from participating. Jessica explains the tiers towards the end of the interview.
What are you waiting for Ms. or Mr. Corporation? [...]</itunes:summary>
<itunes:subtitle>  Double Impact furthers social change through its quizes, challenge, and daily do’s, sponsors by companies seeking brand awareness. Â The beauty of the program is people earn impact points, which translate into money for certain charities on [...]</itunes:subtitle>
<itunes:duration>30:00</itunes:duration>
<itunes:keywords>Social change, green business, donations to charities, Double Impact, green changes, </itunes:keywords>
<itunes:explicit>clean</itunes:explicit>
	<media:content url="http://feedproxy.google.com/~r/green-talk/KavE/~5/t1vJ4rnXfB4/double%20impact.mp3" fileSize="1048576" type="audio/mpeg" /><itunes:author>Green Talk</itunes:author><feedburner:origLink>http://www.green-talk.com/2011/11/18/double-impact-the-business-of-creating-social-change/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/green-talk/KavE/~5/t1vJ4rnXfB4/double%20impact.mp3" length="1048576" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.green-talk.com/podcasts/double%20impact.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Double Impact: Change Your Carbon Footprint.  Earn Money for Charities.</title>
		<link>http://feedproxy.google.com/~r/green-talk/KavE/~3/7mLXUjEDsW4/</link>
		<comments>http://www.green-talk.com/2011/11/16/double-impact-change-your-carbon-footprint-earn-money-for-charities/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 21:55:09 +0000</pubDate>
		<dc:creator>info@green-talk.com (Green Talk)</dc:creator>
				<category><![CDATA[activism]]></category>

		<guid isPermaLink="false">http://www.green-talk.com/?p=9592</guid>
		
			<content:encoded><![CDATA[What happens if I told you that your favorite charities could receive donations simply by you changing your habits to help the Earth.  Not one dime out of your pocket. Anna, what do I have to do?...<br/>
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		<slash:comments>4</slash:comments>

	<itunes:summary>
			
				
			
		


	
	Double Impact. Small Changes to Earn $ for Charities

What happens if I told you that your favorite charities could receive donations simply by you changing your habits to help the Earth. Â Not one dime out of your pocket.
Anna, what do I have to do? Â Just log onto Double Impact. Â Choice one of the charities, and start taking their simple challenges to reduce your impact on the Earth. Â Yep, that simple.
Really, Anna? Â So simply turning off my lights? Â Checking into a farmer’s market? Â Lowering the thermostat? Â That’s it?
In a nutshell. Â  Â In fact, you can even follow what your friends are doing. Â And for those of you Green Earth Lovin’ Ninjas out there, make it a contest. Â All in the name of Mother Earth and your fav charity. Â Think as of it as a fun game. To learn more, watch my video below.
Wow, Anna. Â That’s it?
Yep. Â Easy, peezy. Â Just sign up via Facebook.
Anna, what’s the catch? Â Who’s paying for this change? Â AnotherÂ governmentÂ handout?
Corporations. Â According to the Double Impact team, corporations give money every year to charities but no one knows about it. Â Jessica Alter, founder of the Company explained in 2010 brands, donated in the United States $15 billion dollars to charities. Â However, at of the day, business aren’t able to show results from their donations.
So, the team created a healthy marriage between brands, consumers, and charities. Â Everyone gets their needs met. Â Dr. Phil would be proud.
Here is a chance for the corporations to don their super hero costumes and dole out the moolah. Â  Brand visibility. Â You change, charities get the money, and Mother Earth gets to smile. Â Sounds like a win win to me.

	
	My Double Impact Page

Anna, what do I have to do?
Well, you can earn impact points by

connecting your electric bill to your utility to help curb your electrical appetite,
Â takingÂ quizzesÂ and watching short fun videos,
buying certain products (such as sustainable bottle through Amazon,)
Â checking in (such as a farmer’s market,)
Â or daily dos (like aÂ aromaticÂ dinner for two with candles.)

That’s it. Â Watch my short videoÂ  as I walk you around the site and how myÂ personalÂ Double Impact page looks like. Â I will have to warn you. Â I have been kind of a slacker.

So you know, you will also get these cute reminders if you fall off the green wagon urging to come back and do some more. Â Plus, the folks at Double Impact already know my friends and asks me to invite them to play along. Â (Do they know someone important at Big Brother Google?)
Anna, are all the charties green?Â 
Good question. Â The charities listed right now are Healthy Child, Healthy World (love this charity,) Breast Cancer Awareness, and Pesticide Action Network. Â In fact, you can nominate your favorite charity.
Just to give you an example, over 500 people have signed up to support Healthy Child, Healthy World. Â Collectively, they have earned over 100,000 impact points in just a few months. Â (Note, Double Impact is a very young company.)
But what about the business aspect of Double Impact, Anna?Â 
So there lies the second half of the equation. Â The business aspect. Â Ah, a very interesting article into itself. Â Hate to cut you short, but you have to read part 2 of my dissection of Double Impact.
Be sure to watch Â the podcast and video interview of Jessica Alter, the founder, of Double Impact explains the Double Impact concept as well as the benefits to businesses.
Until then, go ahead and fund your charities by changing your footprint. Â It’s as easy as turning off the lights.
Join the Conversation:

Have you joined Double Impact? Â If so, what are your thoughts?
Would you join Double Impact? Â If not, how come?
How do you feel about taking simple challenge to help out your favorite charity?
What kind of feedback can you give Double [...]</itunes:summary>
<itunes:subtitle>What happens if I told you that your favorite charities could receive donations simply by you changing your habits to help the Earth. Â Not one dime out of your pocket. Anna, what do I have to do? Â Just log onto Double Impact. Â Choice one [...]</itunes:subtitle>
	<media:content url="http://feedproxy.google.com/~r/green-talk/KavE/~5/t1vJ4rnXfB4/double%20impact.mp3" fileSize="31402526" type="audio/x-mpeg" /><itunes:explicit>no</itunes:explicit><itunes:author>Green Talk</itunes:author><itunes:keywords>green,eco,friendly,environment,nontoxic,green,building,green,living,organic,gardening,recycling,sustainable,business</itunes:keywords><feedburner:origLink>http://www.green-talk.com/2011/11/16/double-impact-change-your-carbon-footprint-earn-money-for-charities/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/green-talk/KavE/~5/t1vJ4rnXfB4/double%20impact.mp3" length="31402526" type="audio/x-mpeg" /><feedburner:origEnclosureLink>http://www.green-talk.com/podcasts/double%20impact.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Stove Project Impacts Indigent Women and Earth.  The Paradigm Project</title>
		<link>http://feedproxy.google.com/~r/green-talk/KavE/~3/ZJCeyRpnhjI/</link>
		<comments>http://www.green-talk.com/2011/10/26/stove-project-impacts-indigent-women-and-earth-the-paradigm-project/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 19:20:41 +0000</pubDate>
		<dc:creator>info@green-talk.com (Green Talk)</dc:creator>
				<category><![CDATA[climate change]]></category>
		<category><![CDATA[Green Business]]></category>

		<guid isPermaLink="false">http://www.green-talk.com/?p=9405</guid>
		
			<content:encoded><![CDATA[With all of our creature comforts, it is hard to imagine that somewhere in the world woman are carrying wood on their back for miles so that they can cook meals.  Worse yet, their health...<br/>
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[[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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		<slash:comments>3</slash:comments>

	<itunes:summary>
			
				
			
		


	
	Rocket Stoves from the Paradigm Project. Helping Indigent Women and the Enviroment

With all of our creature comforts, it is hard toÂ imagineÂ that somewhere in the world woman are carrying wood on their back for miles so that they can cook meals. Â Worse yet, their health isÂ deterioratingÂ  from smoke inhalation from their cooking fires. Â The ParadigmÂ Project Â was started to change these women’s lives by supplying them with a cleaner burning alternative in the form of a portable, efficient burning stove. Â  What I found so unique is the Company’s self-sustainable business model. Â Donors are appreciated but not required.

 

I had the pleasure of interviewing Greg Spencer, Jr., co-founder of The Paradigm Project. Â  Greg explains during hisÂ videoÂ and podcast interview the Company’sÂ business model and the impact they are having on the lives of third world country women. Â I highlyÂ recommendÂ you listen. Â Greg is a very engaging speaker.

Why Stoves?
My first thought when I interviewed Greg was why stoves? Â The Company could pick from a multitude of projects to help third world countries. Â However, as Greg states in the interview over 3 billion people cook on an open fires. Â For women cooking in their huts, it is equivalent to smoking 40 cigarettes a day as they inhale the open fire’s smoke. Â The smoke is full of soot.
In addition, young children are at risk as well. Â Pneumonia is the number one killer of children under the age of 5. Â The risk of contractingÂ pneumoniaÂ isÂ Â increased due to poor indoor air pollution such as cooking and heating with biomass fuels (such as wood or dung.)
The Company’s founders came up with a solution Â to bring cleaner burning technology to these women and reduce their need for wood through the use of portable Rocket stove technology. Â The stove needs less wood to burn efficiently.
They brought together investors and donors to fund the first project in Kenya. Â However, on an ongoing basis, the Company taps into the carbon market to fund their projects. Â Their goal was not to keep tapping donors but be self-sustainable.
A self-sustaining non-profit concept without tapping donors. Â Now, he had me intrigued.
The Business Model
Greg explains the Company is not a pure profit or non-profit company. Â He calls the company a sustainable social enterprise since they are advancing a social good. Â The sustainable part of the equation is the Company makes enough money toÂ furtherÂ their work. Â In doing so, they have devised a business which can tap in the carbon offset market for funding.
In a nutshell, Greg explains open fires cause an increase in greenhouse gas emissions. Â Another company like Google might want to reduce their own carbon footprint and want to buy carbon offset credits. Â This project qualifies as a way for a company to offset their carbon footprint.
The Income Impact
What Greg is hoping is that investors see the human aspect of what the Company is doing. Â The Women in Kenya are spending 30 hours a week sourcing wood. Â The time gained from sourcing less wood could mean a better family life and time to create another business to help alleviate their poverty.
The Company states that $280 a year is saved by these families using the Rocket Stoves. Â That sum may not mean much money in terms of our lives, but the Company provides the following perspective:
“Most of us in this world are living on less than $2 USD a day(1). Up to 35% of that income can be spent on fuel for cooking over open fires, which is incredibly taxing on a familyâs ability to pay school fees, purchase food or seeds for planting crops or even just every day necessities. The âincome savedâ refers to the money that the family will save from purchasing 40%-60% less cooking fuel through the use of our Rocket Stoves.
WHAT ONE STOVE CAN DO: $ 0.31: typical amount [...]</itunes:summary>
<itunes:subtitle>With all of our creature comforts, it is hard toÂ imagineÂ that somewhere in the world woman are carrying wood on their back for miles so that they can cook meals. Â Worse yet, their health isÂ deterioratingÂ  from smoke inhalation from [...]</itunes:subtitle>
<itunes:duration>26:00</itunes:duration>
<itunes:keywords>indigent women, environment, Paradigm Project, health, stove project</itunes:keywords>
<itunes:explicit>clean</itunes:explicit>
	<media:content url="http://feedproxy.google.com/~r/green-talk/KavE/~5/lb_qJdcif7g/paradigm%20project%20podcast.mp3" fileSize="1048576" type="audio/mpeg" /><itunes:author>Green Talk</itunes:author><feedburner:origLink>http://www.green-talk.com/2011/10/26/stove-project-impacts-indigent-women-and-earth-the-paradigm-project/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/green-talk/KavE/~5/lb_qJdcif7g/paradigm%20project%20podcast.mp3" length="1048576" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.green-talk.com/podcasts/paradigm%20project%20podcast.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>RE_Home, U of Illinois’ Solar Decathlon House: Reactive to Disasters</title>
		<link>http://feedproxy.google.com/~r/green-talk/KavE/~3/xwxiVcqLiJw/</link>
		<comments>http://www.green-talk.com/2011/10/18/re_home-u-of-illinois-solar-decathlon-house-reactive-to-disasters/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 20:13:23 +0000</pubDate>
		<dc:creator>info@green-talk.com (Green Talk)</dc:creator>
				<category><![CDATA[Build Green]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[HVAC Systems]]></category>
		<category><![CDATA[Insulation]]></category>
		<category><![CDATA[renewable energy]]></category>

		<guid isPermaLink="false">http://www.green-talk.com/?p=9339</guid>
		
			<content:encoded><![CDATA[The University of Illinois designed The Re_Home  for the 2011 Solar Decathlon with disaster response in mind. It is a very adaptable, flexible space to accommodate different family situations. Why a...<br/>
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		<slash:comments>3</slash:comments>

	<itunes:summary>
			
				
			
		


	
	Re_Home, University of Illinois' solar decathlon home

The University of Illinois designed The Re_HomeÂ Â for the 2011 SolarÂ DecathlonÂ withÂ disaster response in mind. It is a very adaptable, flexible space to accommodate different family situations.
Why a disaster response house? Â The stateÂ is prone toÂ destructiveÂ tornadoes.
The beauty of the house is that two modularÂ components ofÂ theÂ Re_Home can be transported on one trailer. Â  In addition, the solar panels were design to lay flat on the roof for transportation. Â Once the house reaches its destination, the panels can be raised to the optimal angle for solar collection. Â See theÂ short Re_Home video below:

I had the pleasure of receiving a tour of the home by Professor Mark Taylor from theÂ School of Architecture. Â Listen to the below podcast as he walks me through the home.Â  He really proves wonderful detail to the products they used in the house.


Components of the House

	
	Living room ares of the Re_Home.

The Re_Home has the following components:

Â The insulation was three inches spray foam in the 2 by 4 studs with a 4 inch spray foam on the outside of the house. The exterior walls achieved a R45 value. Â (They chose to use 2 by 4 framing since it was a student run program. Â Professor Taylor felt that SIPs was a good system but given the project was student run, they wanted flexibility that they would not have with SIPs.)
Â Solar panels were designed to act as a canopy for the southern and western side of the house to keep it cool during the summer.
There were 2 covered porches which added living space to the home.
The house is heated with an air to air heat pump and ventilated with a Conditioning Energy Recovery Ventilator (CERV) by NewellÂ Instruments. Â This unit detects when outside air is “nice,” and then maximizes air flow throughout the house. Â When the air outside isn’t nice, it continues to supply fresh air in accordance with ASHRAE 62.2 ventilation residential standards.
The outside paneling was made of Resysta, which is comprised of Â 60% rice husks, approximately 22% common salt and approximately 18% mineral oil,Â  (It cuts just like wood according to Taylor.)
Windows were made by Kolbe and Kolbe. Â Professor Taylor said it is a very affordable window. Â Many of the windows at theÂ competitionÂ were not made in the US.
The house contained a LG condensing washing and dryer combination.
The reclaimed decking came Â from a grain silo via Wisconsin Woodchuck.
The roof was covered with an EPDM, a cool roof material.
Affordability was key. Â All furniture was from Ikea.
They used Lamboo instead of OSB sheathing.
3/4 of the house is an open layout.
The house collects Â rainwater and greywater to re-use for the water for theÂ toilets.
The Â cost of the 970 square foot home is $250,000-275.000.
The house is intended to be net zero and contains a 7.5 KW system.

Why Did I love this House?
Why did I loved this house? Â It was so practical and could fit in any suburban landscape. Â The house had regular siding, normal roof and windows and interior probably no different than what you are used to. Â Everyone would want this house and the fact that it was energy efficient was icing on the cake. Â It was built as either a two bedroom or one bedroom/office combination. Â It’s contained a large living space with an open floor plan.
How Did the Re-Home in the Competition?
The house placed seventh in the competition. Â They placed first in maintaining their appliances.
Join the Conversation:

Any advice for the students?
What concept would you incorporate in your house if you could?
What design feature did you like in the house?

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Jetson Green previews First LEED West Coast [...]</itunes:summary>
<itunes:subtitle>The University of Illinois designed The Re_HomeÂ Â for the 2011 SolarÂ DecathlonÂ withÂ disaster response in mind. It is a very adaptable, flexible space to accommodate different family situations. Why a disaster response house? Â The [...]</itunes:subtitle>
<itunes:duration>30</itunes:duration>
<itunes:keywords>solar decathlon, University of Illinois, green building, green home, green technology</itunes:keywords>
<itunes:explicit>clean</itunes:explicit>
	<media:content url="http://feedproxy.google.com/~r/green-talk/KavE/~5/U8p4gW8nJDk/UISolar.mp3" fileSize="1048576" type="audio/mpeg" /><itunes:author>Green Talk</itunes:author><feedburner:origLink>http://www.green-talk.com/2011/10/18/re_home-u-of-illinois-solar-decathlon-house-reactive-to-disasters/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/green-talk/KavE/~5/U8p4gW8nJDk/UISolar.mp3" length="1048576" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.green-talk.com/podcasts/UISolar.mp3</feedburner:origEnclosureLink></item>
	<copyright>Copyright  2009 Green Talk LLC</copyright><media:credit role="author">Green Talk</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Turning the Planet Green, One Conversation at a Time</media:description></channel>
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