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 <title>GreenBiz.com</title>
 <link>http://www.greenbiz.com/feed/greenbiz/29</link>
 <description>Sustainable Business, Cleaner Production, and the Bottom Line</description>
 <language>en</language>
<image><link>http://www.greenbiz.com/browse/marketing-communications</link><url>http://greenerworldmedia.com/themes/gwm/img/logo-greenbiz.gif</url><title>GreenBiz.com</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/greenbiz/marketing-communications" type="application/rss+xml" /><item>
 <title>Fiduciary Responsibility: Legal and Practical Aspects of Integrating ESG Issues into Institutional Investment</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/cRmaaFDjCRk/fiduciaryresponsibility-legal-and-practical</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/original/0717ESG.jpg" alt="" title=""  /&gt;&lt;p&gt;A powerful group of asset managers, representing around USD 2 trillion in assets under management, argues in this report that integrating environmental, social and governance (ESG) considerations into investment decisions is no longer just a luxury, but a legal  responsibility.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/cRmaaFDjCRk" height="1" width="1"/&gt;</description>
 <pubDate>Fri, 17 Jul 2009 10:55:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">35635 at </guid>
<feedburner:origLink>http://www.greenbiz.com/resources/resource/fiduciaryresponsibility-legal-and-practical</feedburner:origLink></item>
<item>
 <title>Legally Binding Disclosure of Environmental Risks Moves Closer to Reality</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/cHOFTuEZRaI/legally-binding-environmental-disclosure</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0717mag.jpg" alt="Magnifying glass CC licensed by Flickr user Brooks Elliott" title=""  /&gt;&lt;p&gt;A new United Nations report published this week suggests advisors to institutional investors may end up in court if they ignore environmental and social concerns. Meanwhile, the Securities and Exchange Commission may reportedly consider whether to force public companies to tell their investors about the financial and physical risks they face from climate change.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/cHOFTuEZRaI" height="1" width="1"/&gt;</description>
 <pubDate>Fri, 17 Jul 2009 10:00:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">35633 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/07/17/legally-binding-environmental-disclosure</feedburner:origLink></item>
<item>
 <title>Walmart Unveils Phase One of Sustainability Index</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/KJ2JQMq4eAg/walmart-sustainability-index</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090716-walmart.jpg" alt="" title=""  /&gt;&lt;p&gt;The first phase of a three-phase project to establish a green rating system for all of the products on its shelves, Walmart executives today released its 15 question survey that will be mailed to all of the company's 100,000-plus suppliers.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/KJ2JQMq4eAg" height="1" width="1"/&gt;</description>
 <pubDate>Thu, 16 Jul 2009 14:05:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">35624 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/07/16/walmart-sustainability-index</feedburner:origLink></item>
<item>
 <title>The Pitfalls and Opportunities of Eco Labeling</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/kdR1VPnRltc/eco-labeling-pitfalls-and-opportunities</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/071609Horizon.jpg" alt="Horizon Brand, Courtesy of Horizon" title=""  /&gt;&lt;p&gt;There have been two big announcements recently regarding eco labeling and certification -- one that's causing quite a stir and one that’s happened relatively quietly. Both represent a big opportunity for the organizations involved and one represents potential danger.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/kdR1VPnRltc" height="1" width="1"/&gt;</description>
 <pubDate>Thu, 16 Jul 2009 12:54:00 -0700</pubDate>
 <dc:creator>Suzanne Shelton</dc:creator>
 <guid isPermaLink="false">35622 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/07/16/eco-labeling-pitfalls-and-opportunities</feedburner:origLink></item>
<item>
 <title>Despite Record Growth, Only a Tiny Fraction of Firms Report on Sustainability</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/uQGKpf0lCus/gri-record-growth</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090716-gri-w.jpg" alt="" title=""  /&gt;&lt;p&gt;More companies than ever before filed corporate sustainability reports that meet the Global Reporting Initiative's guidelines in 2008, but those firms are a tiny minority of the world's corporations.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/uQGKpf0lCus" height="1" width="1"/&gt;</description>
 <pubDate>Thu, 16 Jul 2009 12:39:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">35620 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/07/16/gri-record-growth</feedburner:origLink></item>
<item>
 <title>Walmart's Sustainability Index: The Hype and the Reality</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/9KYJKx7aaAU/walmart-sustainability-index</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090716-walmart-w.jpg" alt="" title=""  /&gt;&lt;p&gt;Now that Walmart has finally unveiled its audacious Sustainability Index, it's time to take a more sober assessment of what's really going on here. In short, there is both more and less going on here than meets the eye.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/9KYJKx7aaAU" height="1" width="1"/&gt;</description>
 <pubDate>Thu, 16 Jul 2009 10:08:00 -0700</pubDate>
 <dc:creator>Joel Makower</dc:creator>
 <guid isPermaLink="false">35614 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/07/16/walmart-sustainability-index</feedburner:origLink></item>
<item>
 <title>Inside Wal-Mart's Sustainability Index</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/hoHvaeevDU4/inside-walmarts-sustainability-index</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090714-gunther-w.jpg" alt="" title=""  /&gt;&lt;p&gt;The mega-retailer is about to unveil its guidelines for what it considers a sustainable company. But with so many definitions of how a business can be considered green, who's to say with any certainty what sustainable means?&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/hoHvaeevDU4" height="1" width="1"/&gt;</description>
 <pubDate>Tue, 14 Jul 2009 09:36:00 -0700</pubDate>
 <dc:creator>Marc Gunther</dc:creator>
 <guid isPermaLink="false">35569 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/07/14/inside-walmarts-sustainability-index</feedburner:origLink></item>
<item>
 <title>Green Marketing: A Two-Fold Lesson in Perception and Reality</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/XLzb7BMDTX0/two-fold-lesson-perception-and-reality</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/071309PaperCube.jpg" alt="Image CC licensed by Flickr user endolith. http://www.flickr.com/photos/omegatron/438268407/in/photostream/" title=""  /&gt;&lt;p&gt;Trying to be green is complicated and confusing for most consumers. It's sometimes not very clear even for those of us immersed in the industry. So most people have wrapped their brains around the issue by creating simple truths they can believe in. And those "truths" are based on perceptions, which often can defy reality.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/XLzb7BMDTX0" height="1" width="1"/&gt;</description>
 <pubDate>Mon, 13 Jul 2009 05:00:00 -0700</pubDate>
 <dc:creator>Suzanne Shelton</dc:creator>
 <guid isPermaLink="false">35537 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/07/13/two-fold-lesson-perception-and-reality</feedburner:origLink></item>
<item>
 <title>CSR Reports: Absolutely Radical or Relatively Transparent?</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/3Gs5JN4jt30/csr-reports</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/070909relativelytransparent.jpg" alt="" title=""  /&gt;&lt;p&gt;Joel Makower's commentary on "radical transparency" and Marc Gunther's post on Wal-Mart's growing greenhouse gas emissions lead to a common question: How should corporations frame sustainability goals and achievements in reporting and communications?&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/3Gs5JN4jt30" height="1" width="1"/&gt;</description>
 <pubDate>Thu, 09 Jul 2009 09:00:00 -0700</pubDate>
 <dc:creator>Melissa Schweisguth</dc:creator>
 <guid isPermaLink="false">35479 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/07/09/csr-reports</feedburner:origLink></item>
<item>
 <title>EcoLogo to Develop Environmental Standard for Toys</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/lGC95XdSl0k/ecologo-develop-environmental-standard-toys</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0609Toys.jpg" alt="Toys - CC license by Flickr user tico24" title=""  /&gt;&lt;p&gt;The EcoLogo Program, which has so far created more than 120 standards covering a wide array of products, has started working on an environmental standard for toys.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/lGC95XdSl0k" height="1" width="1"/&gt;</description>
 <pubDate>Tue, 07 Jul 2009 12:49:00 -0700</pubDate>
 <dc:creator>GreenerDesign Staff</dc:creator>
 <guid isPermaLink="false">35432 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/07/07/ecologo-develop-environmental-standard-toys</feedburner:origLink></item>
<item>
 <title>Four Steps to Becoming a Sustainable 21st Century Organization</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/kbrQNcGnDbA/21st-century-organization</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/070609pyramid.jpg" alt="Image by LeoSynapse  http://www.sxc.hu/photo/497307" title=""  /&gt;&lt;p&gt;Companies want to ensure the greatest  environmental and economic return on each dollar (and hour) spent on sustainability. So which individuals or groups can you influence to support your sustainability efforts?  Which individuals or groups pose the greatest business risk with respect to your environmental performance? Where do you start? And what do you do?&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/kbrQNcGnDbA" height="1" width="1"/&gt;</description>
 <pubDate>Mon, 06 Jul 2009 11:00:00 -0700</pubDate>
 <dc:creator>Stephen Linaweaver</dc:creator>
 <guid isPermaLink="false">35400 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/07/06/21st-century-organization</feedburner:origLink></item>
<item>
 <title>Carting Away the Oceans: June 2009</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/GgrxWnVJTq0/carting-away-oceans-june-2009</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/original/090701-gpeace-fish-cover.jpg" alt="" title=""  /&gt;&lt;p&gt;This report from Greenpeace ranks and rates 20 supermarket chains, including 17 national chains, on their sustainability practices for purchasing seafood and communicating about sustainable seafood to shoppers.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/GgrxWnVJTq0" height="1" width="1"/&gt;</description>
 <pubDate>Wed, 01 Jul 2009 15:22:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">35330 at </guid>
<feedburner:origLink>http://www.greenbiz.com/resources/resource/carting-away-oceans-june-2009</feedburner:origLink></item>
<item>
 <title>More Greenpeace Rankings: Who's the Greenest Seafood Retailer?</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/ZezaSnM5fVk/more-greenpeace-rankings</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090701-gpeace-fish-w.jpg" alt="" title=""  /&gt;&lt;p&gt;The third update of Greenpeace's Sustainable Seafood scorecard finds Wegman's Ahold USA and Whole Foods leading the pack for supporting sustainable seafood; Trader Joe's remains the lowest-ranked national retailer on the list.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/ZezaSnM5fVk" height="1" width="1"/&gt;</description>
 <pubDate>Wed, 01 Jul 2009 15:15:00 -0700</pubDate>
 <dc:creator>Matthew Wheeland</dc:creator>
 <guid isPermaLink="false">35329 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/07/01/more-greenpeace-rankings</feedburner:origLink></item>
<item>
 <title>Following the Thread of Radical Tranparency</title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/xbif-GW7d14/following-thread-radical-tranparency</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/062909Transparency.jpg" alt="" title=""  /&gt;&lt;p&gt;The first and central thread in this dialog on radical transparency is the question: "Will it be enough to yield/drive radical transformation for sustainability?" Here are a few thoughts and observations on the subject.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/xbif-GW7d14" height="1" width="1"/&gt;</description>
 <pubDate>Tue, 30 Jun 2009 17:00:00 -0700</pubDate>
 <dc:creator>Gregory A Norris</dc:creator>
 <guid isPermaLink="false">35274 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/06/30/following-thread-radical-tranparency</feedburner:origLink></item>
<item>
 <title>Creating a Company Culture that Engages Social Intrapreneurs </title>
 <link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/~3/tYfPVTvY8pA/social-intrapreneurs</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/062609team.jpg" alt="" title=""  /&gt;&lt;p&gt;Social intrapreneurs or corporate changemakers, who initiate social and environmental projects to bring their ideals to work and create value for their companies, can exist in nearly every organization. Yet it takes a conducive corporate culture to fully unlock their potential.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/~4/tYfPVTvY8pA" height="1" width="1"/&gt;</description>
 <pubDate>Mon, 29 Jun 2009 14:15:00 -0700</pubDate>
 <dc:creator>Josh Cleveland</dc:creator>
 <guid isPermaLink="false">35223 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/06/29/social-intrapreneurs</feedburner:origLink></item>
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