Marketing & Communications | Corporate Reporting | GreenBiz.com

Is the U.S. News Media Failing to Do Its Job on Climate Change?

Michael B. Mercier — Mon, 09 Nov 2009 08:30:00 +0000

It sure seems that America is out of touch with the rest of the world regarding global warming, and that the world is slapping us in the face to awaken us from our stupor.

Green Consumers and the Recession: Is It Really Different This Time?

Joel Makower — Mon, 09 Nov 2009 11:24:46 +0000

Is a green shopping ethic alive and well, or has "saving the earth" taken a backseat to "saving the day?"

Will the Financial Meltdown Lead to an Investment Revolution?

Marc Gunther — Tue, 03 Nov 2009 19:53:59 +0000

Not much good has come of the Great Recession, but a recent day-long event showed that investors are at least starting to think more thoroughly about risk and sustainability in their portfolios.

Is Simple the New Green?

David Almy — Mon, 02 Nov 2009 17:26:13 +0000

The last couple of years were witness to a stampede of product launches featuring green attributes and positioning. Today, however, the marketing herd is currently shifting its attention to a new direction: simplicity.

A Call to Green Marketers to Unite and Vanquish Consumer Confusion

Michael B. Mercier — Fri, 30 Oct 2009 12:30:20 +0000

A recent study urges marketers to drop buzzwords -- like environmental, green and sustainability -- and focus on tangible benefits. That's a reasonable stopgap, but someone must take the initiative to wipe out the confusion about green terms.