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    <title>Marketing &amp; Communications | Marketing | GreenBiz.com</title>
    <link>http://www.greenbiz.com/feed/greenbiz/marketing-communications/Marketing</link>
    <description>Making a green product or service is one thing. Getting people to buy it is another. That requires marketing, an age-old activity that is equal parts art and science. As more companies -- and their advertising, marketing, and public relations partners -- engage in green marketing, and as public awareness and concern over environmental issues rises, the challenges of green marketers will become increasingly vexing and complex.</description>
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        <image><link>http://www.greenbiz.com/browse/marketing-communications/Marketing</link><url>http://greenerworldmedia.com/themes/gwm/img/logo-greenbiz.gif</url><title>GreenBiz.com</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/greenbiz/marketing-communications/marketing" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
<title>Heinz On Track to Reduce Waste, Water, Energy Impacts by 20 Percent</title>
<link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/marketing/~3/1sJkZI6FRaA/heinz-track-reduce-waste-water-energy-impacts-20-percent</link>
<description>&lt;p&gt;The company's 2009 sustainability report shows that not only has the company passed the half-way point on its goals, but that its reductions are picking up speed year over year.&lt;/p&gt;&lt;img src="http://www.greenbiz.com/sites/default/files/imagecache/wide_small/091113-heinz-w2.jpg" alt="" title=""  width="100" height="75" /&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/marketing/~4/1sJkZI6FRaA" height="1" width="1"/&gt;</description>
 <comments>http://www.greenbiz.com/news/2009/11/13/heinz-track-reduce-waste-water-energy-impacts-20-percent#comments</comments>
 <category domain="http://www.greenbiz.com/taxonomy/term/113">GreenBiz</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/114">ClimateBiz</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/48">Agriculture</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/5">Business Operations</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/7">Commitments &amp; Goals</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/68">Facilities</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/131">Reporting</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/103">Supply Chain</category>
 <pubDate>Fri, 13 Nov 2009 16:04:25 +0000</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
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<item>
<title>How Second Place (or Third) Can Mean a Win for Designers Everywhere</title>
<link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/marketing/~3/4uitovybjOI/how-second-place-or-third-can-mean-win-designers-everywhere</link>
<description>&lt;p&gt;The Cooper Hewitt People's Choice Award was the only category in the Smithsonian Institution's recent National Design Awards to be opened to public voting, and over 6,000 designers, consumers, and interested citizens spoke up. Some of the biggest design names in the country were nominated. But it was an independently produced sustainable design website that managed to squeeze past the designerati to place in the final three. &lt;br /&gt;
&amp;nbsp;&lt;/p&gt;&lt;img src="http://www.greenbiz.com/sites/default/files/imagecache/wide_small/111009Re-Nourish1.jpg" alt="" title=""  width="100" height="75" /&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/marketing/~4/4uitovybjOI" height="1" width="1"/&gt;</description>
 <comments>http://www.greenbiz.com/blog/2009/11/10/how-second-place-or-third-can-mean-win-designers-everywhere#comments</comments>
 <category domain="http://www.greenbiz.com/taxonomy/term/113">GreenBiz</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/117">GreenerDesign</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/5">Business Operations</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/11">Design</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/12">Design &amp; Innovation</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/27">Marketing &amp; Communication</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/73">Printing &amp; Paper</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/36">Resource Efficiency</category>
 <pubDate>Tue, 10 Nov 2009 15:21:10 +0000</pubDate>
 <dc:creator>Jess Sand</dc:creator>
 <guid isPermaLink="false">28518 at http://www.greenbiz.com</guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/11/10/how-second-place-or-third-can-mean-win-designers-everywhere</feedburner:origLink></item>
<item>
<title>Is the U.S. News Media Failing to Do Its Job on Climate Change?</title>
<link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/marketing/~3/C8OAl7CjXzo/us-news-media-failing-do-its-job-climate-change</link>
<description>&lt;p&gt;It sure seems that America is out of touch with the rest of the world regarding global warming, and that the world is slapping us in the face to awaken us from our stupor.&lt;/p&gt;&lt;img src="http://www.greenbiz.com/sites/default/files/imagecache/wide_small/110909newspapers.jpg" alt="" title=""  width="100" height="75" /&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/marketing/~4/C8OAl7CjXzo" height="1" width="1"/&gt;</description>
 <comments>http://www.greenbiz.com/blog/2009/11/09/us-news-media-failing-do-its-job-climate-change#comments</comments>
 <category domain="http://www.greenbiz.com/taxonomy/term/113">GreenBiz</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/114">ClimateBiz</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/57">Climate</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/17">Energy &amp; Climate</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/27">Marketing &amp; Communication</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/134">Policy &amp; Regulations</category>
 <pubDate>Mon, 09 Nov 2009 08:30:00 +0000</pubDate>
 <dc:creator>Michael B. Mercier</dc:creator>
 <guid isPermaLink="false">28499 at http://www.greenbiz.com</guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/11/09/us-news-media-failing-do-its-job-climate-change</feedburner:origLink></item>
<item>
<title>Green Consumers and the Recession: Is It Really Different This Time?</title>
<link>http://feedproxy.google.com/~r/greenbiz/marketing-communications/marketing/~3/XojcyL5ao7Q/green-consumers-and-recession-it-really-different-time</link>
<description>&lt;p&gt;Is a green shopping ethic alive and well, or has &amp;quot;saving the earth&amp;quot; taken a backseat to &amp;quot;saving the day?&amp;quot;&lt;/p&gt;&lt;img src="http://www.greenbiz.com/sites/default/files/imagecache/wide_small/1109shoppingcart.jpg" alt="" title=""  width="100" height="75" /&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/marketing-communications/marketing/~4/XojcyL5ao7Q" height="1" width="1"/&gt;</description>
 <comments>http://www.greenbiz.com/blog/2009/11/09/green-consumers-and-recession-it-really-different-time#comments</comments>
 <category domain="http://www.greenbiz.com/taxonomy/term/113">GreenBiz</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/62">Consumer Products</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/27">Marketing &amp; Communication</category>
 <category domain="http://www.greenbiz.com/taxonomy/term/90">PR</category>
 <pubDate>Mon, 09 Nov 2009 11:24:46 +0000</pubDate>
 <dc:creator>Joel Makower</dc:creator>
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