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 <title>Resource Efficiency | Water | GreenBiz.com</title>
 <link>http://www.greenbiz.com/feed/greenbiz/37/109</link>
 <description>Water, its been said, is the "oil of the 21st century" -- a commodity whose availability and quality may be subject to both known and unknown influences. For companies, that poses significant risks, and many companies are making water a strategic issue, creating water management plans that include efficiency and conservation as well as contingency plans should water become less available or more costly. Many firms are examining their products, policies, and processes through the lens of a world in which the availability of water becomes a constraint to doing business.</description>
 <language>en</language>
<image><link>http://www.greenbiz.com/browse/resource-efficiency/Water</link><url>http://greenerworldmedia.com/themes/gwm/img/logo-greenbiz.gif</url><title>GreenBiz.com</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/greenbiz/resource-efficiency/water" type="application/rss+xml" /><item>
 <title>PepsiCo Opens Green Beverage Plant in China</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/aelrW3EiK2M/pepsico-opens-green-beverage-plant-china</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0629pepsi.jpg" alt="Pepsi billboard -- CC licensed by Flickr user dno1967" title=""  /&gt;&lt;p&gt;The company expects the plant, located in western China in the city of Chongqing, will use 22 percent less water and 23 percent less energy than other PepsiCo plants in the country.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/aelrW3EiK2M" height="1" width="1"/&gt;</description>
 <pubDate>Mon, 29 Jun 2009 00:26:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">35229 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/06/29/pepsico-opens-green-beverage-plant-china</feedburner:origLink></item>
<item>
 <title>IBM Sets Its Big Green Sights on S.F. Bay Water Quality</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/Yywe4QBshKM/ibm-sf-water-quality</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090623-ibm-w_0.jpg" alt="" title=""  /&gt;&lt;p&gt;Big Blue is teaming up with San Francisco's Public Utilities Commission to monitor and reduce pollution in the Pacific Ocean and San Francisco Bay.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/Yywe4QBshKM" height="1" width="1"/&gt;</description>
 <pubDate>Tue, 23 Jun 2009 15:35:00 -0700</pubDate>
 <dc:creator>Matthew Wheeland</dc:creator>
 <guid isPermaLink="false">35146 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/06/23/ibm-sf-water-quality</feedburner:origLink></item>
<item>
 <title>IBM Sharpens Focus on Business and Battery Efficiency</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/a7VAC3Gj4Y0/ibm-business-battery-efficiency</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0623ibm.jpg" alt="" title=""  /&gt;&lt;p&gt;The company announced today the creation of the Green Sigma Coalition to integrate IBM’s Green Sigma consulting service with the products and services of several big-name partners. A second project will take aim at the development of tomorrow’s lithium-ion batteries.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/a7VAC3Gj4Y0" height="1" width="1"/&gt;</description>
 <pubDate>Tue, 23 Jun 2009 06:04:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">35128 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/06/23/ibm-business-battery-efficiency</feedburner:origLink></item>
<item>
 <title>Starbucks Coffee: Green or Greenwashed?</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/gsGm5NbcT0w/starbucks-coffee-green-or-greenwashed</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/060909StarbucksSign_0.jpg" alt="Starbucks Sign - Image CC licensed by d&amp;#039;n&amp;#039;c http://www.flickr.com/photos/25232127@N00/860834393" title=""  /&gt;&lt;p&gt;Starbucks is given credit by many for revolutionizing the American coffee drinking experience. The company, however, is both praised and criticized by environmentalists. Is Starbucks a leader of sustainability or a greenwasher?&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/gsGm5NbcT0w" height="1" width="1"/&gt;</description>
 <pubDate>Wed, 10 Jun 2009 05:00:00 -0700</pubDate>
 <dc:creator>Sarah Lozanova</dc:creator>
 <guid isPermaLink="false">34864 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/06/10/starbucks-coffee-green-or-greenwashed</feedburner:origLink></item>
<item>
 <title>Kodak's New Green Goals: More Energy Star, Less Water Use</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/tY5Li_QQu70/kodak-green-goals</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090604-kodak.jpg" alt="" title=""  /&gt;&lt;p&gt;Kodak today released its latest set of three-year sustainability goals, which include making 100 percent of its eligible products Energy Star-certified and tracking and reducing its global water use.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/tY5Li_QQu70" height="1" width="1"/&gt;</description>
 <pubDate>Thu, 04 Jun 2009 10:41:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">34759 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/06/04/kodak-green-goals</feedburner:origLink></item>
<item>
 <title>Making Every Drop Work: Increasing Water Efficiency in California's Commercial, Industrial and Institutional Sector</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/nfLTb_riO6Y/making-every-drop-work</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/original/0529nrdc2.jpg" alt="" title=""  /&gt;&lt;p&gt;This comprehensive report examines the array of water-saving opportunities available for the commercial, industrial and institutional sector (CII) to reduce water use in the nation’s most populous state. Although based on the water-saving potential in California, the report's recommendations are in many ways universal and the technologies can be applied to other regions.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/nfLTb_riO6Y" height="1" width="1"/&gt;</description>
 <pubDate>Fri, 29 May 2009 12:02:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">34634 at </guid>
<feedburner:origLink>http://www.greenbiz.com/resources/resource/making-every-drop-work</feedburner:origLink></item>
<item>
 <title>Report Shows How Calif. Businesses Can Cut Water Use in Half</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/e6evh0Ot48Y/report-calif-businesses-cut-water-half</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0529water.jpg" alt="Sprinkler -- CC-licensed by Flickr user zone41" title=""  /&gt;&lt;p&gt;Existing technologies and practices can help California businesses save up to 1.3 million acre-feet of water every year -- that’s enough to meet the needs of Los Angeles, San Diego and San Francisco, according to a new report from the Natural Resources Defense Council.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/e6evh0Ot48Y" height="1" width="1"/&gt;</description>
 <pubDate>Fri, 29 May 2009 10:13:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">34632 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/05/29/report-calif-businesses-cut-water-half</feedburner:origLink></item>
<item>
 <title>GE's Green Business Rakes in $17B for 2008 -- a 21 Percent Jump in Revenue</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/SvIpHAnbwQ4/ge-ecomagination-rakes-in-17b</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/052709GE.jpg" alt="" title=""  /&gt;&lt;p&gt;General Electric's revenue for its portfolio of environmentally sensitive products and services grew 21 percent last year and rose to $17 billion, according to the firm's annual ecomagination report.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/SvIpHAnbwQ4" height="1" width="1"/&gt;</description>
 <pubDate>Wed, 27 May 2009 15:27:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">34600 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/05/27/ge-ecomagination-rakes-in-17b</feedburner:origLink></item>
<item>
 <title>The Case for Water Quality Markets in Chesapeake Bay</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/GCg3ZZWwIk4/case-water-quality-markets-chesapeake-bay</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/052209ChesapeakeBay.jpg" alt="mage CC licensed by Flickr user methTICALman. http://www.flickr.com/photos/46614245@N00/165469977/" title=""  /&gt;&lt;p&gt;The Chesapeake Fund was launched earlier this year to jump-start the reduction of one million pounds of nitrogen annually in "hotspots" around the Chesapeake Bay watershed by channeling investments from nitrogen offsets into conservation and restoration practices.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/GCg3ZZWwIk4" height="1" width="1"/&gt;</description>
 <pubDate>Fri, 22 May 2009 18:45:00 -0700</pubDate>
 <dc:creator>Dan Nees</dc:creator>
 <guid isPermaLink="false">34526 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/05/23/case-water-quality-markets-chesapeake-bay</feedburner:origLink></item>
<item>
 <title>California Desalination Plant to Be Largest in Western Hemisphere</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/6Z2anTKrezo/california-desalination-plant</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090518-desalination.jpg" alt="" title=""  /&gt;&lt;p&gt;A $300 million facility that can process up to 50 million gallons of drinking water every day has been approved for construction in San Diego, despite objections from environmental groups.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/6Z2anTKrezo" height="1" width="1"/&gt;</description>
 <pubDate>Mon, 18 May 2009 02:12:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">34396 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/05/18/california-desalination-plant</feedburner:origLink></item>
<item>
 <title>Green Seal Standard for Restaurants Unveiled</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/aip--GuXwG8/green-seal-standard-restaurants</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0515chef.jpg" alt="Chefs -- image licensed by stock.xchng user argearge" title=""  /&gt;&lt;p&gt;Green lodging certifier Green Seal has extended its ecolabeling program to restaurants and foodservice establishments that reduce their environmental impacts, with a focus on responsible food purchasing and waste reduction.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/aip--GuXwG8" height="1" width="1"/&gt;</description>
 <pubDate>Fri, 15 May 2009 05:43:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">34359 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/05/15/green-seal-standard-restaurants</feedburner:origLink></item>
<item>
 <title>Desert Golf Courses Symptomatic of Arab Region's Larger Water Problems</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/-YxK4sZgx-M/desert-golf-courses</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0508golf2.jpg" alt="Golf tee -- licensed by stock.xchng user bjearwicke " title=""  /&gt;&lt;p&gt;Golf courses in the Arab region use enough water to satisfy the needs of thousands of people. Yet their numbers are growing, illustrating the conflict between economic development and depleting natural resources, according to a new report.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/-YxK4sZgx-M" height="1" width="1"/&gt;</description>
 <pubDate>Fri, 08 May 2009 05:33:00 -0700</pubDate>
 <dc:creator>Tilde Herrera</dc:creator>
 <guid isPermaLink="false">34207 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/05/08/desert-golf-courses</feedburner:origLink></item>
<item>
 <title>Arab Environment: Future Challenges</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/JaYpHXPY7AA/arab-environment-future-challenges</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/original/0508ArabEnviro.jpg" alt="" title=""  /&gt;&lt;p&gt;This report, the first of its kind to be compiled and authored by independent experts from across the Arab region, offers an overview of the state of the environment in the Arab world, highlighting environmental challenges, social, political, and demographic trends, progress in regional and sub-regional cooperation, and recommendations for future action.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/JaYpHXPY7AA" height="1" width="1"/&gt;</description>
 <pubDate>Thu, 07 May 2009 23:32:00 -0700</pubDate>
 <dc:creator>GreenBiz Staff</dc:creator>
 <guid isPermaLink="false">34230 at </guid>
<feedburner:origLink>http://www.greenbiz.com/resources/resource/arab-environment-future-challenges</feedburner:origLink></item>
<item>
 <title>Curbing Our "Profound Waste" of Water</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/QRBN2HfNqr4/curbing-our-profound-waste-water</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/050409irrigator.jpg" alt="Image by datarec. http://www.sxc.hu/photo/573597" title=""  /&gt;&lt;p&gt;There are about 60 million automatic irrigation systems across the U.S., operated by governments, real estate developers, suburban office parks and retailers, and most of them operate on timers: They water the grass or plants every few days for a set number of minutes, regardless of whether it has been raining or not, writes Marc Gunther.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/QRBN2HfNqr4" height="1" width="1"/&gt;</description>
 <pubDate>Mon, 04 May 2009 03:00:00 -0700</pubDate>
 <dc:creator>Marc Gunther</dc:creator>
 <guid isPermaLink="false">34088 at </guid>
<feedburner:origLink>http://www.greenbiz.com/blog/2009/05/04/curbing-our-profound-waste-water</feedburner:origLink></item>
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 <title>Top 10 Water Innovators Celebrated in New Report</title>
 <link>http://feedproxy.google.com/~r/greenbiz/resource-efficiency/water/~3/u_ojF1yLVoE/top-10-water-innovators</link>
 <description>&lt;img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/090422-water-w.jpg" alt="" title=""  /&gt;&lt;p&gt;With concerns about water scarcity and quality on the rise around the world, a new study by the Artemis Project tracks down the top 50 companies developing market-ready innovations for water management, and singles out 10 for top accolades.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/greenbiz/resource-efficiency/water/~4/u_ojF1yLVoE" height="1" width="1"/&gt;</description>
 <pubDate>Tue, 21 Apr 2009 17:35:00 -0700</pubDate>
 <dc:creator>Matthew Wheeland</dc:creator>
 <guid isPermaLink="false">33809 at </guid>
<feedburner:origLink>http://www.greenbiz.com/news/2009/04/22/top-10-water-innovators</feedburner:origLink></item>
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