Sideways Mobile has released “Reflect”, a new iPhone app from Joshua Davis. I had the opportunity to try the app several weeks ago during the opening of “Outside The Lines” Davis’ one-man art show at Function13 gallery. It really is an exceptionally beautiful app that allows you to create an abstract design from a variety of shapes and colour palettes. Finger movement generate forms and color patterns chosen by randomization algorithms.

Wax Head (aka the teenage artist that calls my house his home) is already in his den building designs.

This app make Spawn look like tooth floss.

Available through the iTunes store.

Some strange numbers out of The Council for Research Excellence, a group funded by Nielsen.

A study of media habits, conducted by the council, found that younger baby boomers (45 – 54) consume an average of nine-and-a-half hours of video content each day of which more than five-and-a-half hours was devoted to live TV.

The study also found that younger boomers were using the Internet for 46 minutes and e-mail for 51 minutes a day.

Who in the world watches five-and-a-half hours of TV a day? And spends less than an hour on e-mail?

Do you?

Toronto Urban Film Festival – http://www.torontourbanfilmfestival.com/

The Challenge

Brand a new film festival in one of the most competitive film-going markets in North America, and do it during the run of the Toronto International Film Festival.

The Solution

* Develop an original position and message — “The Film Festival for Commuters”
* Send out an international “call for entries” and promote using a combination of traditional and social media tactics
* Develop a social media strategy; build and distribute content through various social media channels, including Facebook, del.icio.us and YouTube
* Execute a social media optimization campaign including building in-bound links, bookmarking and content sharing
* Solicited media interviews and coverage, working around and before the TIFF PR juggernaut

Results

* Doubled Website traffic
* Tripled festival entries
* Generated more than $250,000 in media coverage including: 10 print features, 100+ online items and features , 14 radio spots and 6 TV news features

Video by Kutiman from ThruYou, an online album mixed from samples of YouTube videos.

Great personal story. First person to correctly guess how many hours it took to cut this, gets a free lunch (on me)…

The opening trailer for FITC Amsterdam. Bikes, cows, and  … well we’ll let you guess how this ends.

By Addikt Design Movement. More from Addikt on YouTube (set to some groovy French music with … I think … Bridgett Bardot talk singing).