tag:typepad.com,2003:weblog-264953 2011-12-20T18:02:38-05:00 The blog of Green Team, a communications agency that awakens brands, positioning them for success in a world that demands responsible business. Since 1993, we have been studying the Awakening Consumer, a powerful and growing group of influencers who are advancing the sustainability movement. TypePad tag:typepad.com,2003:post-6a00d83455460669e20154389992be970c 2011-12-20T18:02:38-05:00 2011-12-20T18:03:46-05:00

In case you've been wondering why this blog has been so, well, blog-less for a number of months, the answer is simple: we've moved! Green Team's blog is now connected to our main website, and you can find it here: greenteamusa.com/news And, while we're on the subject of migration, if you haven't yet 'liked' our new facebook page, now's a great time to do so: facebook.com/greenteamus

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/12/wheres-the-blog.html tag:typepad.com,2003:post-6a00d83455460669e2014e88f1f541970d 2011-06-06T15:55:38-04:00 2011-06-06T15:55:38-04:00

It's official. We've gone too far. Like many new media darlings, QR Codes have proven to be incredibly useful but shamelessly overused. Case in point: this photographer's promotional collateral that just arrived in Erika's mailbox. Hmmm... who would have thought we'd see the day when Bret Michaels' junk became junk mail?

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/06/qr-code-red.html tag:typepad.com,2003:post-6a00d83455460669e201538eda8caf970b 2011-05-31T18:28:30-04:00 2011-05-31T18:28:30-04:00

Earlier this month, the 13th Floor hosted a meeting of two minds: academic and industry. You could say it was the final "exam" of this semester's greenteam@MCAD initiative, our ongoing collaboration with the Minneapolis College of Art & Design, merging education and sustainability through giving students real-world assignments to work on. We always like having MCAD in the house, and this time they really brought it down. Back in January, the students began breaking the ice on a beautiful – and challenging – brand: the Women's International League for Peace and Freedom (WILPF). Founded in 1915, WILPF is an international...

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/05/schools-out-sustainabilitys-in.html tag:typepad.com,2003:post-6a00d83455460669e2014e88ab2d25970d 2011-05-25T17:33:37-04:00 2011-05-25T17:36:37-04:00

Yker Moreno, a talented motion graphic artist and former Green Teamer, was recently interviewed by the Venezuelan equivalent of Time Out. His genuine modesty about his own work inspired him to channel a more self-satisfied character that exists only within his imagination. See how hilarious it is when he becomes another version of himself: http://djspinbalon.com/switch_small_web.mov

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/05/yker-is-that-you.html tag:typepad.com,2003:post-6a00d83455460669e201538e8a1f22970b 2011-05-17T10:49:38-04:00 2011-05-17T10:50:54-04:00

Recently we were inspired by William Ury's TED Talk about world conflicts and the difficult, often seemingly impossible, negotiations between humans, nations, businesses, etc. Ury referenced an old Middle Eastern story that has stuck in our hearts and our minds: Years ago in the Middle East... After the death of their father, 3 brothers inherited 17 camels. The first brother got half of them, the second got a third of them, and the third got a ninth of them. But because 17 cannot be divided by 2, nor by 3, nor by 9, the brothers started to fight. In desperation,...

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/05/finding-the-18th-camel.html tag:typepad.com,2003:post-6a00d83455460669e201538e2dea23970b 2011-04-28T12:27:57-04:00 2011-04-28T12:29:33-04:00

Feeling fat? Overworked? Tired of April showers? Horrified by the thought of a 4am Royal Wedding red carpet broadcast? Here's something to make all your stresses – no matter how trivial – fade away. Check out Norwegian photographer Terje Sorgjerd's gorgeous time-lapse video of the Milky Way, shot over the course of a week atop El Teide, Spain's tallest mountain. A good reminder that we live in a beautiful place in time and space (rhyme not intended, we swear). The Mountain from Terje Sorgjerd on Vimeo.

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/04/way-beautiful.html tag:typepad.com,2003:post-6a00d83455460669e2014e608e48f2970c 2011-04-11T14:02:18-04:00 2011-04-11T14:02:18-04:00

Yesterday morning, Jimmie and Lauren ran the Scotland 10k (6.2 miles). Not only did they finish it, they broke new personal records. Jimmie completed his first ever road race and beat Lauren by about 10 minutes; Lauren shaved about 5 minutes off her time from last year. They felt proud... they felt like real runners. Overheard at the finish line: Jimmie: "Bagels, bagels... where are the bagels?" Lauren: "That bagpiper at the 5th mile marker had really nice legs." Today, the runners are reportedly not that sore, and are thinking about challenging GT alum Jeff and current GT employee Jess...

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/04/did-we-just-run-that.html tag:typepad.com,2003:post-6a00d83455460669e20147e3d66942970b 2011-04-08T15:10:01-04:00 2011-04-08T15:10:01-04:00

Jimmie's quest for world appearance domination appears to be gaining hold. Ok, so who's the guy on the left? It's Tom Wilson, the owner of one of our media group partners; he came in to meet with some clients who are in town from Scotland. Regardless of how adorably (and unintentionally) twinsy these guys are, did you know that human DNA is 99.9% the same across all races, ethnicities, etc? Yup, the same. Just one more reason to feel connected to that interesting looking chap sitting next to you on the airplane.

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/04/another-day-another-doppelganger.html tag:typepad.com,2003:post-6a00d83455460669e20147e3bbad0f970b 2011-04-04T13:55:38-04:00 2011-04-04T13:55:38-04:00

Ever wonder what would happen if we inserted Jimmie into a reeeaaaaallllly long pipe that spat him out on exactly the other side of the Earth? Apparently he would look something like... Rowan, Creative Director of Green Team Australia (below left). Which is to say that he would look something like... himself (below right). Seriously, these two must have been separated at birth. Their brains are aligned as well; Rowan jumped in and helped us finalize the functionality and flow of our new website, which will make its debut soon. Don't worry – there'll be no flash, thanks to Steve...

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/04/rowjim.html tag:typepad.com,2003:post-6a00d83455460669e2014e600afc21970c 2011-03-22T17:23:55-04:00 2011-03-22T17:32:44-04:00

Or so it would appear. As you may know by now, when Del Monte first launched their individually-wrapped bananas they were pushing an environmentally-focused message, as summed up in this statement from their managing director on March 1st: "Del Monte’s new CRT packaging is designed to provide significant carbon footprint savings by reducing the frequency of deliveries and the amount of waste going to landfill. The packaging is also recyclable. It is a great product and consumer feedback shows a marked taste benefit too." Now, after reading our last post and/or getting similar advice, Del Monte seems to have shifted...

greenteamusa http://greenteamusa.typepad.com/green_team_advertising/2011/03/del-monte-heard-us.html