Greg Asman's Blog

Stop the Presses! Check.

Greg Asman — Wed, 13 Jan 2010 22:32:44 +0000

Yes, the presses of my personal blog are stopped. As my 2010 resolution, I’ve decided to stop blogging on a personal site. This wasn’t really a hard decision because I already spend more time on social media platforms than here, anyway. Instead, I’m going to stick with Twitter (@gregasman) and other platforms, such as Posterous that [...]

Where’s Greg Been?

Greg Asman — Wed, 04 Nov 2009 14:32:52 +0000

Frankly, busy as hell. The problem with working in social media is never having enough time to spend on your own blog, etc. Well folks, I’m going to try to change that. I’m working on a brand new blog. I’m not sure what it’ll be, but it’s going to be similar to this one with lots [...]

Quick Tips for Effectively Measuring Social Media Campaigns

Greg Asman — Fri, 26 Jun 2009 05:16:00 +0000

I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite. As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats. Here are a few tips that might help in measuring your cross-platform [...]

Combining Offline Campaigns with Online Analytics

Greg Asman — Fri, 19 Dec 2008 20:39:29 +0000

Since it's the end of the year, I thought I'd do a wrap up on some of my experiences and share my thoughts on how the gap between online and offline marketing can be closed (or at least tightened) with analytics.