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	<title>Greg Huntoon</title>
	
	<link>http://greghuntoon.com</link>
	<description>Creative director and designer focused on interactive marketing and social media</description>
	<pubDate>Sun, 08 Nov 2009 06:03:07 +0000</pubDate>
	
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		<title>After a Twelve Year Arch, It All Comes Full Circle</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/HnhUts6BiF0/</link>
		<comments>http://greghuntoon.com/2009/11/07/after-a-twelve-year-arch-it-all-comes-full-circle/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 05:42:38 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Career]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[anthropology]]></category>

		<category><![CDATA[break media]]></category>

		<category><![CDATA[break.com]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=532</guid>
		<description><![CDATA[When I graduated from college in 1997, I had a degree in Ecological Anthropology and Writing under one arm, and a driving passion to jump headlong into the publishing game. As editor-in-chief of my college&#8217;s weekly rag, I was sure I&#8217;d found my calling&#8230;the classifieds section just didn&#8217;t seem to agree with me.
I became a [...]]]></description>
			<content:encoded><![CDATA[<p>When I graduated from college in 1997, I had a degree in Ecological Anthropology and Writing under one arm, and a driving passion to jump headlong into the publishing game. As editor-in-chief of my college&#8217;s weekly rag, I was sure I&#8217;d found my calling&#8230;the classifieds section just didn&#8217;t seem to agree with me.</p>
<p><a href="http://break.com"><img class="alignright size-full wp-image-533" title="break_logo-160square_plain" src="http://greghuntoon.com/wp-content/uploads/2009/11/break_logo-160square_plain.png" alt="break_logo-160square_plain" width="160" height="160" /></a>I became a designer (which I had always been passionate about as well), because I figured it could be a way in the side door. After kicking around a couple of shops building up my skills and resume, I figured I&#8217;d be working in a publication&#8217;s layout department within a couple of years at most. But in reality, two years later I&#8217;d already forgotten about that passion, as I was hired to be <a title="Media Temple - Web Hosting" href="http://mediatemple.net">Media Temple&#8217;s</a> (a brand-new web design and hosting company at the time) first Creative Director.</p>
<p>Twelve years later, I&#8217;m now working for one of the bigger content companies in the game. I&#8217;m no longer designing (full-time, nor by title), and I&#8217;m not writing either. I&#8217;ve found my way right into a position that fits me quite snug.</p>
<p>October 1st (a day that&#8217;s held some pretty important events in my life, oddly), I started as the new Director of Social Media for <a title="Break Media" href="http://breakmedia.break.com">Break Media</a> (purveyors of <a title="Break.com" href="http://break.com">Break.com</a>, <a title="Made Man" href="http://mademan.com">MadeMan.com</a>, <a title="Cage Potato" href="http://cagepotato.com">CagePotato.com</a>, etc). My sixth week will start on Monday, and I&#8217;m having a blast. The last five weeks have been packed full learning the ins and outs of my new company, and getting accustomed to <em>not</em> working in Photoshop and Illustrator on a daily basis (which has not been the easiest transition).</p>
<p>As I said, this position fits me well. I&#8217;m a social person by nature. I love people. I thrive on communication. And most importantly, the last few years have shown me that I really enjoy digging into the strategies and bigger picture.</p>
<p>I&#8217;ve spent the better part of the last ten years building websites, corporate identities, and various ephemera for a wide range of clients. It&#8217;s been fun, but I&#8217;m keen to the idea of backing up a step and being able to implement concepts across the entire spectrum: websites, social networks, mobile devices, offline networks, etc.</p>
<p>I&#8217;ll do my best to document this adventure, and I&#8217;d love for you to be along for the ride. With that, I&#8217;m going to get back to some much needed rest, and I&#8217;ll leave you with this quote from the man who said most things the best:</p>
<p>&#8220;<span class="body">All you need is ignorance and confidence and the success is sure.</span>&#8221; - Mark Twain</p>
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		<item>
		<title>This Blog Has Fallen Silent - It Needs Resurrection</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/Tmmn5m0rrUA/</link>
		<comments>http://greghuntoon.com/2009/08/16/this-blog-has-fallen-silent-it-needs-resurrection/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 15:19:29 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Career]]></category>

		<category><![CDATA[Family]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[ameenah]]></category>

		<category><![CDATA[bleacher report]]></category>

		<category><![CDATA[creative direction]]></category>

		<category><![CDATA[football]]></category>

		<category><![CDATA[freelancing]]></category>

		<category><![CDATA[humanity snowboards]]></category>

		<category><![CDATA[LA]]></category>

		<category><![CDATA[lakers]]></category>

		<category><![CDATA[musicane]]></category>

		<category><![CDATA[Sports]]></category>

		<category><![CDATA[USC]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=525</guid>
		<description><![CDATA[These words are my first on this blog in well over two months. It geniunely is my hope to use this site as a way to connect with people on a variety of topics that are important and pertinent to me, but apparently, other things find higher priority right now. So, instead of just being [...]]]></description>
			<content:encoded><![CDATA[<p>These words are my first on this blog in well over two months. It geniunely is my hope to use this site as a way to connect with people on a variety of topics that are important and pertinent to me, but apparently, other things find higher priority right now. So, instead of just being completely quiet, I figured it might be best to show you what I&#8217;ve been doing, and where I&#8217;ve been doing it.</p>
<p>First and foremost, my beautiful wife and I gave birth to our third child, Ameenah Jane Ololade Huntoon in late April of this year. Without a doubt, she has been my primary focus. It&#8217;s an absolute joy and blessing to have such a wonderful family and incredible kids. It has always been the greatest goal of my life to be a father, and I&#8217;m a lucky guy to get to realize that dream each day.</p>
<p>In the past couple of months, things have been shook up on the work front as well. I left my job as Creative Director of <a title="Musicane" href="http://musicane.com">Musicane</a> (which recently launched a new homepage - my last site design work before leaving) in early July to jump back into the freelance world. While I enjoyed my time at Musicane, it was time to move on and get back into client work. Things are busy, but you know how freelancing goes. I&#8217;m still looking for the next right fit for me full-time, but for now, am quite happy and busy with the projects on my plate.</p>
<p>For those of you who don&#8217;t know, I also opened the doors of a new company, <a title="Humanity Snowboards" href="http://humanitysnow.com">Humanity Snowboards</a>, with my business partners Ryan Monson (also a childhood friend) and ex-Olympian snowboarder and champion, Tommy Czeschin. We&#8217;re just getting fired up, but this first season is looking to be a promising one. Ryan and I worked hard on hosting our first online contest on July 17th, which was met with great success. <a title="Humanity Snowboards - Contest Wrap-up: Summer Tweet’away a Huge Success!" href="http://www.humanitysnow.com/2009/07/24/contest-wrap-up-summer-tweetaway-a-huge-success/">Check out the wrap-up</a>.</p>
<p>Lastly, being a jock at heart, I&#8217;ve had the distinct pleasure of writing stories for fan-fueled sports channel <a title="Bleacher Report - Sportswriter Profile for Greg Huntoon" href="http://bleacherreport.com/users/37916-greg-huntoon">BleacherReport.com</a> over the course of the last year or so. In June, I was notified that I had been chosen to be a syndicated writer, and have been doing my best to cover my favorite teams: USC Football and LA Lakers, as well as a couple of articles about USA Soccer. But, as you&#8217;ll notice, my writing there has suffered too. Some days I really wish I could just write all day long.</p>
<p>I&#8217;m not sure how long it&#8217;s going to be until I&#8217;ll have the time to be constantly writing on this blog again, but I&#8217;m going to do my best to write as much as possible. Right now it has to take a backseat to family, deadlines, job searches, interviews, etc.</p>
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		<item>
		<title>Twitter, Please Stop Asking People What They’re Doing</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/coIHvOk8-OI/</link>
		<comments>http://greghuntoon.com/2009/06/02/twitter-please-stop-asking-people-what-theyre-doing/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 16:12:42 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Community]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Web Apps]]></category>

		<category><![CDATA[blabber]]></category>

		<category><![CDATA[Links]]></category>

		<category><![CDATA[relevance]]></category>

		<category><![CDATA[status]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[updates]]></category>

		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=509</guid>
		<description><![CDATA[Maybe I use Twitter differently than its intended purpose. I try to use Twitter as both a mass communication tool and also as a source of nearly instant conversion and chatter around a variety of topics, news and interesting/relevant links. Since very early on I&#8217;ve done my best not to update with &#8220;Eating a sandwich&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>Maybe I use Twitter differently than its intended purpose. I try to use <a title="Twitter.com" href="http://twitter.com">Twitter</a> as both a mass communication tool and also as a source of nearly instant conversion and chatter around a variety of topics, news and interesting/relevant links. Since very early on I&#8217;ve done my best not to update with &#8220;Eating a sandwich&#8221; or &#8220;starting the day with a cup of tea and inbox sorting&#8221; types of emails.</p>
<div id="attachment_510" class="wp-caption alignright" style="width: 310px"><a rel="attachment wp-att-510" href="http://greghuntoon.com/2009/06/02/twitter-please-stop-asking-people-what-theyre-doing/pipeline-178134761_659fa00968/"><img class="size-medium wp-image-510" title="pipeline-178134761_659fa00968" src="http://greghuntoon.com/wp-content/uploads/2009/06/pipeline-178134761_659fa00968-300x290.jpg" alt="http://www.flickr.com/photos/rsilfver/178134761/" width="300" height="290" /></a><p class="wp-caption-text">http://www.flickr.com/photos/rsilfver/178134761/</p></div>
<p>Unless I&#8217;m going to provide a link to the restaurant, the tea, or the GTD application that&#8217;s helping me achieve and maintain my inbox-zero status, I become one of the millions of people standing around yelling into this empty tunnel hoping someone hears me&#8230;or the reverberation of my nonsense. I have this visual of millions of people lined up with their heads stuck inside a big pipeline that stretches off into the horizon&#8230;and if you could see in, you&#8217;d see these million people just yelling things like:</p>
<ul>
<li>&#8220;Just finished my coffee, off to class.&#8221;</li>
<li>&#8220;Loving this cake.&#8221;</li>
<li>&#8220;Think I&#8217;ll walk today.&#8221;</li>
<li>&#8220;I&#8217;m going home now. I&#8217;m bored, and hoping there&#8217;s something good on tv.&#8221;</li>
</ul>
<p>Something tells me, if we could have something different next to the status update box, instead of &#8220;What are you doing?&#8221;, we might be able to reduce the amount of useless blabber. Maybe something along the lines of: &#8220;Anything interesting to add?&#8221;</p>
<p>I look down my list of tweets on <a title="My Twitter Profile " href="http://twitter.com/greghuntoon">my profile page</a> from time to time to see how much red there is (red is my link color). The more tweets I have without any red&#8230;the more I&#8217;m one of those ostriches with my head in a tunnel.</p>
<p>Now, not everyone is going to find what I have to say relevant or interesting all of the time. I don&#8217;t presume to think that I&#8217;m that important. But I do know that there&#8217;s probably a reason that people follow me: either a) we&#8217;re friends in real life, b) know each other in the online space (or design arena), c) they&#8217;re following me because I follow them (in which case, they might not be listening at all), and/or d) they&#8217;re following me because they get something out of what I have to say.</p>
<p>So, in my mind, it&#8217;s my job to provide something of import or relevance when I tweet. A link. A picture. A reply to a question or conversation. Something.</p>
<p>But look, this is just my opinion. What do you think? How do you use Twitter? Do you try to provide added value to your stream and followers? What are you doing, if you&#8217;re not doing that?</p>
<div class="hilite_box">Please jump in and get involved in the conversation. If you enjoyed this article, please consider leaving a comment below and sharing/bookmarking this article. Thank you kindly.</div>
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		<item>
		<title>Epic Change - Building a Locally-Led School in Tanzania</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/YzJIP_sS6gs/</link>
		<comments>http://greghuntoon.com/2009/05/31/epic-change-building-a-locally-led-school-in-tanzania/#comments</comments>
		<pubDate>Sun, 31 May 2009 15:28:13 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[417north]]></category>

		<category><![CDATA[Africa]]></category>

		<category><![CDATA[Community]]></category>

		<category><![CDATA[Non-profit]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[$10k]]></category>

		<category><![CDATA[change]]></category>

		<category><![CDATA[contest]]></category>

		<category><![CDATA[epic change]]></category>

		<category><![CDATA[fundraising]]></category>

		<category><![CDATA[grassroots]]></category>

		<category><![CDATA[ideablob]]></category>

		<category><![CDATA[nonprofit]]></category>

		<category><![CDATA[primary school]]></category>

		<category><![CDATA[tanzania]]></category>

		<category><![CDATA[tweetsgiving]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=495</guid>
		<description><![CDATA[Drop what you are doing right now, for about 3 minutes, and you can help build a technology lab for a locally-led primary school in Tanzania. All you have to do, is go to this website Ideablob, and vote for Epic Change in a $10k contest. If Epic Change is still at the top of [...]]]></description>
			<content:encoded><![CDATA[<p>Drop what you are doing right now, for about 3 minutes, and you can help build a technology lab for a locally-led primary school in Tanzania. All you have to do, is go to <a title="Vote for EpicChange at Ideablob" href="http://www.ideablob.com/ideas/1770-EPIC-CHANGE-Make-Loans-Tell-">this website Ideablob</a>, and vote for <a title="Learn more about EpicChange at Ideablob" href="http://www.ideablob.com/users/29697">Epic Change</a> in a $10k contest. If Epic Change is still at the top of the list come midnight tonight, <a title="Online Voting in Tanzania for Epic Change on Ideablob" href="http://www.flickr.com/photos/epicchange/sets/72157618827112210/">these kids in upcountry Tanzania</a> will get themselves a brand-new technology lab.</p>
<div id="attachment_496" class="wp-caption alignright" style="width: 310px"><a rel="attachment wp-att-496" href="http://greghuntoon.com/2009/05/31/epic-change-building-a-locally-led-school-in-tanzania/picture-31/"><img class="size-medium wp-image-496" title="internet cafe arusha" src="http://greghuntoon.com/wp-content/uploads/2009/05/picture-31-300x224.png" alt="picture-31" width="300" height="224" /></a><p class="wp-caption-text">A line of eager kids forms to vote for EpicChange</p></div>
<p>Don&#8217;t doubt that the money will immediately go to great use. Read about <a title="Tweetsgiving wrap-up" href="http://epicchange.org/blog/2008/12/02/how-do-you-measure-gratitude/">what Epic Change did with Tweetsgiving</a> this past holiday season. They know what they&#8217;re doing when it comes to grassroots fundraising, bolting from a literally unknown non-profit to an instant darling of the then-(relatively)-tightknit Twitter community.</p>
<p>There really isn&#8217;t anything simpler for you. <em>This won&#8217;t cost you a single penny.</em> It won&#8217;t take but a minute for you to <a title="Register with Ideablob" href="http://www.ideablob.com/signup">register with Ideablob</a>, check for the confirmation email in your inbox, and <a title="Click to vote in the right sidebar" href="http://www.ideablob.com/ideas/1770-EPIC-CHANGE-Make-Loans-Tell-">click to vote in the sidebar on the right of their page</a>. And by taking those simple steps, you can have a significantly positive effect on improving the education for these children.</p>
<p>So, <a title="Vote for EpicChange at Ideablob" href="http://www.ideablob.com/ideas/1770-EPIC-CHANGE-Make-Loans-Tell-">go vote</a>. And when you&#8217;re done, please share this blog post with your friends. Tweet about it. Share it on Facebook. Post it as a Myspace bulletin. Make it happen!</p>
<p>This blog post is part of Zemanta&#8217;s &#8220;<a href="http://www.zemanta.com/bloggingforacause/">Blogging For a Cause</a>&#8221; campaign to raise awareness and funds for worthy causes that bloggers care about.</p>
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		<item>
		<title>Are You Doing What You Love, Right Now?</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/30u38bkO-t0/</link>
		<comments>http://greghuntoon.com/2009/05/21/are-you-doing-what-you-love-right-now/#comments</comments>
		<pubDate>Fri, 22 May 2009 02:06:42 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Career]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[fortune]]></category>

		<category><![CDATA[happiness]]></category>

		<category><![CDATA[jobs]]></category>

		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=484</guid>
		<description><![CDATA[I fell into my career in design by circumstance and fortune, and certainly had no great plans to be doing what I&#8217;m doing now when it all started. My education was all geared towards fieldwork, language study, and sustainable development. I figured that eventually my path would lead me back into the university life as [...]]]></description>
			<content:encoded><![CDATA[<p>I fell into my career in design by circumstance and fortune, and certainly had no great plans to be doing what I&#8217;m doing now when it all started. My education was all geared towards fieldwork, language study, and sustainable development. I figured that eventually my path would lead me back into the university life as a professor. Yet here I sit drawing and making things look pretty on a daily basis.</p>
<p><a href="http://www.flickr.com/photos/greghuntoon/404933692/in/set-72157594560491334/"><img class="alignright" style="border: 0px none; padding: 0pt 0pt 0pt 10px;" title="My feet against the horizon on the East Coast of Zanzibar" src="http://farm1.static.flickr.com/125/404933692_3b8397a16a.jpg?v=0" alt="Some days I wish I was here" width="263" height="350" /></a></p>
<p>Let me be clear on this point: I love my job.  I would not be doing what I do if I didn&#8217;t love it. That&#8217;s just how I&#8217;m built. I&#8217;m not someone who can do the mundane droning jobs and find happiness and satisfaction. I paid my dues working those kinds of jobs when I was younger, and put myself in a position to (hopefully) avoid going back - you never know, life&#8217;s a trip and filled with surprises and unexpected turns and twists.</p>
<p>But right now, I wonder regularly if my efforts are actually making anyone&#8217;s life better. Does my job improve the world, take away from it, or as a third option, does it have a significant effect either way? I think I&#8217;m sitting in the third seat right now, just whiling my time away making things function. Of course I&#8217;m learning skills, honing my tools (take it easy dirty birds), and hopefully fostering the different talent I work with on the daily.</p>
<p>However, I am filled with a sincere passion for affecting change, and when that variable enters the equation, I can&#8217;t help but wonder whether I&#8217;m where I should be. No regrets though, for sure.</p>
<p>Honestly, ten years ago, I figured I&#8217;d be living in East Africa (or at least spending all sabbaticals there) studying/teaching. I have sketches for rainwater catchment systems and village planning diagrams that (I think) could actually help people live better lives.</p>
<p>Today&#8217;s not the day to make the change, for certain - I have a wife and three kids (two of which are very young) - but knowing that the fire is still burning is what&#8217;s important. Maybe I need to be sharing ideas at this point, and maybe the right opportunity will present itself. Hmm, what do you think?</p>
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		<title>You Can’t Ever Have Too Much of a Good Thing</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/DqfE3iim6fU/</link>
		<comments>http://greghuntoon.com/2009/05/14/you-cant-ever-have-too-much-of-a-good-thing/#comments</comments>
		<pubDate>Thu, 14 May 2009 16:30:55 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Designers]]></category>

		<category><![CDATA[Non-profit]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=478</guid>
		<description><![CDATA[This should be subtitled: &#8220;Even when that good thing really, really pisses you off to begin with.&#8221; Yesterday was a bit of a rough day for me. Towards the end of the day, I had an email forwarded to me that a friend of a friend launched a project which is nearly a carbon copy [...]]]></description>
			<content:encoded><![CDATA[<p>This should be subtitled: &#8220;Even when that good thing really, really pisses you off to begin with.&#8221; Yesterday was a bit of a rough day for me. Towards the end of the day, I had an email forwarded to me that a friend of a friend launched a project which is nearly a carbon copy of a non-profit project I&#8217;ve been putting together for about two years. It was a crushing blow when I first read the email and saw the site (not quite ready to discuss the details&#8230;but maybe sometime soon).</p>
<p>As I read through the site, it was as if this organization had poured over all of my notes and ideas&#8230;at least a year&#8217;s worth of ideas on how the non-profit was going to be run, the event(s) that it would first put on, and how those events would be setup and managed. My stomach turned as I read on.</p>
<p>I spent a good deal of time tracing my steps and rethinking every conversation that I&#8217;d had about my project. I was absolutely certain that someone I&#8217;d spoke to had turned and shared the idea with this group. Convinced. The thoughts tugged at me as I drove home, as I cooked dinner for my kids, and once I put them in bed it just picked up speed. Gnawing at my brain, I just couldn&#8217;t seem to figure out how it was possible that someone else could have the EXACT same idea.</p>
<p>But mostly, I suppose the major feeling was sadness and anger that I took too long launching. I was beat to market.</p>
<p>Defeated, I started to sulk. <em>Poor me, I didn&#8217;t get this out quick enough&#8230;</em></p>
<p>And then it hit me: I was more upset about the fact that <em>I</em> wasn&#8217;t going to receive the proper recognition for the idea and the project. WTF? That realization hit me like a ton of bricks. Am I really so self-focused? Am I missing the whole point of what I am doing in the first place? Like the clouds parting a huge storm, I saw the light.</p>
<p>I mean, sure, I wish I launched my project last year, but I&#8217;m still only a couple of months away, and why should this derail me in any way? In fact, shouldn&#8217;t this be exciting? The fact that someone else has the exact same idea is affirming and reinforcing. And in the realm of non-profits, the more people helping, the better, no?</p>
<p>You can&#8217;t ever have too much of a good thing.</p>
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		<title>Changing Lives: What Are We Doing Today?</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/eGFc404cL0k/</link>
		<comments>http://greghuntoon.com/2009/03/24/changing-lives-what-are-we-doing-today/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 13:15:37 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Community]]></category>

		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Non-profit]]></category>

		<category><![CDATA[Bono]]></category>

		<category><![CDATA[change]]></category>

		<category><![CDATA[charity]]></category>

		<category><![CDATA[decay]]></category>

		<category><![CDATA[disease]]></category>

		<category><![CDATA[G8]]></category>

		<category><![CDATA[homelessness]]></category>

		<category><![CDATA[hunger]]></category>

		<category><![CDATA[NGO]]></category>

		<category><![CDATA[nonprofit]]></category>

		<category><![CDATA[poverty]]></category>

		<category><![CDATA[RED]]></category>

		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=441</guid>
		<description><![CDATA[If there&#8217;s one thing that has become clear to me, it&#8217;s that the world can use as many people as possible linking arm in arm to fight against social and economic decay. Even though conferences like G8 and campaigns like the Bono-fronted RED campaign have helped raise much needed awareness, the recent global economic collapse [...]]]></description>
			<content:encoded><![CDATA[<p>If there&#8217;s one thing that has become clear to me, it&#8217;s that the world can use as many people as possible linking arm in arm to fight against social and economic decay. Even though conferences like G8 and campaigns like the Bono-fronted RED campaign have helped raise much needed awareness, the recent global economic collapse is widening the gap between the miniscule rich and ever-increasing poor.</p>
<p><a href="http://www.flickr.com/photos/greghuntoon/404927557/in/set-72157594560491334/"><img class="alignright" style="border: 0px none; padding: 0pt 0pt 0pt 10px;" src="http://farm1.static.flickr.com/185/404927557_c2139a6a30.jpg?v=0" alt="" width="280" height="210" /></a>In all of our endeavors, we should take a look to consider how proceeds, profits, or other benefits can make it into the hands and lives of those less fortunate. Remember, when times are tough for us in &#8220;first world&#8221; countries (a term I despise, but that most people understand), life hangs in the balance for many more people. If 1 out of every 6 people aren&#8217;t sure whether they&#8217;ll eat, drink clean water, or find shelter at night during &#8220;normal&#8221; times, you can be assured that the ratio weakens as global purse strings tighten.</p>
<p>Until this world starts thinking of poverty and hunger, homelessness and disease (preventable disease, my friends) as <span style="text-decoration: underline;">our</span> problems, all will continue increasing.</p>
<p><span style="text-decoration: underline;">We</span> must be the solution.</p>
<p>Each and every one of us has the ability to do our small part. Think, if all your energy was placed or directed at a non-profit (or other charitable cause) for one day a month, or even every couple of months&#8230;wouldn&#8217;t you then be part of the solution? Do the math. Even if only a fraction of us lent a hand in those frequencies, there would be all of the necessary manpower and effort to begin changing lives. Isn&#8217;t that a simple request?</p>
<p>After all, a waterfall begins with a drop*&#8230;the true power of the singular is in the plural.</p>
<p>They are, in fact, <span style="text-decoration: underline;">our</span> problems. And they need <span style="text-decoration: underline;">our</span> solutions.</p>
<div class="hilite_box">Please discuss. Add suggestions, ideas, successes. Any and all stories are welcome. If you enjoyed this article, please consider leaving a comment below and sharing/bookmarking this article. Thank you kindly.</div>
<p><span style="color: #999999;">* This idea was pulled from on of my favorite movies: <a title="Amazon.com - The Power of One" href="http://www.amazon.com/Power-One-Stephen-Dorff/dp/0790740850">The Power of One</a>.</span></p>
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		<title>Fritter? What Facebook’s Opening Up Means for Twitter</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/nOaJKf6Zlig/</link>
		<comments>http://greghuntoon.com/2009/02/06/fritter-faceitter-what-facebooks-opening-mean-for-twitter/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 02:46:17 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Community]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Web Apps]]></category>

		<category><![CDATA[allfacebook]]></category>

		<category><![CDATA[competition]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[open api]]></category>

		<category><![CDATA[status]]></category>

		<category><![CDATA[trends]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=407</guid>
		<description><![CDATA[Facebook has just made a bunch of significant updates today, most notably opening &#8220;up access to the content and methods for sharing through&#8230;status, Notes, Links (what we used to call Posted Items), and Video&#8230;&#8221; Not sure if you read the article awhile back over at AllFacebook, but Nick called it a few weeks back. I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-413" style="border: 0px none; padding: 0 0 0 10px;" title="twitter-vs-facebook" src="http://greghuntoon.com/wp-content/uploads/2009/02/twitter-vs-facebook.jpg" alt="twitter-vs-facebook" width="200" height="134" />Facebook has just made <a title="Opening Up Core Facebook Application Features to Platform" href="http://developers.facebook.com/news.php?blog=1&amp;story=193">a bunch of significant updates today</a>, most notably opening &#8220;up access to the content and methods for sharing through&#8230;status, Notes, Links (what we used to call Posted Items), and Video&#8230;&#8221; Not sure if you read the article awhile back over at <a title="AllFacebook - The unofficial Facebook Resource" href="http://allfacebook.com">AllFacebook</a>, but <a title="How Facebook Could Kill Twitter Overnight" href="http://www.allfacebook.com/2009/01/how-facebook-could-kill-twitter/">Nick called it a few weeks back</a>. I&#8217;m concerned that we will lose the inherent privacy that, for me, is so enjoyable.</p>
<p>Personally, I enjoy the two applications/services operating differently, but it was only a matter of time until Facebook realized a way to compete with Twitter in their ability to facilitate a means for instantaneous and widespread conversation. Over the next few weeks, we&#8217;re going to see a bunch of Twitter-inspired clones that will be taking up the cause clawing for their stake of the Facebook open status game.</p>
<p>Twitter applications like Tweetdeck, Twhirl, and the ton of other applications operating as satellites around the Twittersphere would do good to investigate and see how difficult it would be to recreate their applications displaying Facebook streams.  That is if they care about being involved in a niche that is about to completely blow wide open.</p>
<p>Twitter has a few million users, which admittedly is on the significant rise over the last few months with all the new celebrity users, media mentions and resulting attention, but their userbase pales in comparison to Facebook&#8217;s gargantuan 150m+ users. That being said, I wonder how long until Myspace decides to jump into the fray&#8230;I&#8217;m sure that they&#8217;ll arrive fashionably late.</p>
<p>What do you think about this? Do you think we&#8217;ll see people jumping ship for Facebook, as there will be a completely different level of integration with all of your other Facebook data and information? Or do you think the Twitterworld will buckle down and get ready to fight the good fight? Or will this really change little for Twitter faithfuls that already sync their Facebook statuses to their Twitter posts?</p>
<p>Can Facebook create the same level of underground endorsement and loyal buzz with their service? Do you think Facebook will have a greater ability to capture trends because of the wider user-base and dedicated audience?</p>
<p>Honestly, my biggest concern is that Facebook is going to become completely overrun with marketers and as a result we&#8217;re all going to get 100x the amount of friend requests that we currently get. I enjoy keeping my Facebook friends list filled with real-life friends. Facebook, for me, is a completely private opt-in community. I share different things on Facebook that I&#8217;m less likely to talk about publicly on Twitter.</p>
<p>In fact, I probably only have 10 or maybe 15 people that I don&#8217;t actually know who are my friends on Facebook. This is something that potentially could ruin the Facebook experience, and turn it into Myspace all over again&#8230;sans the horrible PimpMyLayout services.</p>
<p>What do you think? Chime in.</p>
<div class="hilite_box">Please jump in and get involved in the conversation. If you enjoyed this article, please consider leaving a comment below and sharing/bookmarking this article. Thank you kindly.</div>
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		<item>
		<title>The Best Ever Failed 63% of the Time</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/IuZLiDXBWiA/</link>
		<comments>http://greghuntoon.com/2009/01/30/the-best-ever-failed-63-of-the-time/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 12:13:19 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Career]]></category>

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		<category><![CDATA[Sports]]></category>

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		<category><![CDATA[adversity]]></category>

		<category><![CDATA[baseball]]></category>

		<category><![CDATA[batting average]]></category>

		<category><![CDATA[failure]]></category>

		<category><![CDATA[performance]]></category>

		<category><![CDATA[success]]></category>

		<category><![CDATA[ty cobb]]></category>

		<guid isPermaLink="false">http://greghuntoon.com/?p=390</guid>
		<description><![CDATA[Ty Cobb failed 63.4% of the time, finishing his career with a .366 lifetime batting average. The ultimate benchmark for greatness for a hitter is the .400 mark, and that has only been eclipsed 26 times in history. Hell, some of the sports&#8217; greatest hitters failed 72-73% of the time, and made up for it [...]]]></description>
			<content:encoded><![CDATA[<p>Ty Cobb failed 63.4% of the time, finishing his career with a <a title="Ty Cobb - Baseball Almanac" href="http://www.baseball-almanac.com/players/player.php?p=cobbty01">.366 lifetime batting average</a>. The ultimate benchmark for greatness for a hitter is the .400 mark, and that has only been eclipsed <a title="Baseball Almanac - Top 100 Batting Averages All-Time" href="http://www.baseball-almanac.com/hitting/hibavg2.shtml">26 times in history</a>. Hell, some of the sports&#8217; greatest hitters failed 72-73% of the time, and made up for it with the ability to hit homeruns.</p>
<div id="attachment_399" class="wp-caption alignright" style="width: 221px"><img class="size-medium wp-image-399" style="border: 0px none; padding: 0 0 0 10px;" title="423px-cobb_jackson" src="http://greghuntoon.com/wp-content/uploads/2009/01/423px-cobb_jackson-211x300.jpg" alt="Ty Cobb and Shoeless Joe Jackson" width="211" height="300" /><p class="wp-caption-text">Ty Cobb and Shoeless Joe Jackson</p></div>
<p>I think life operates much like baseball does. What makes professional athletes so incredible is the resiliency required to perform at such high levels in pressure cooker situations when the odds show that you will fail more often than you succeed. They endure weeks-long streaks of failure and still figure out a way to dust themselves off and return to (relative) success.</p>
<p>Would your job keep you if you failed at your primary function for a week straight?</p>
<p>The reason that batting averages vacillate between .200-.400 is because of the high level of competition and the incredible skill required to hit a 4.5 ounce ball which is traveling upwards of 90 mph all the while moving laterally, dropping or changing pace as it covers the 60&#8242; 6&#8243; from the pitchers hand to the plate. Some consider it the hardest feat in all of sports.</p>
<p>In comparison, I just have to navigate clients, come up with some fun creative concepts, move some pixels around, and make some things look pretty. Success in my industry is measured by the ability to increase sales (and/or membership), effectively communicate and inspire a message, spark conversation with the design, and an increase in site traffic (or brand engagement, if not an online project).</p>
<p>What are the benchmarks for success in your life? In your career? When you fail, do you learn from your mistakes? How do you deal with failure?</p>
<p>Loss is research.</p>
<p>It&#8217;s not always straightforward quantitative research, but if you mull over the situation you&#8217;ll be able to figure out what went awry and why you failed if you are honest with yourself. That is the ultimate key. Self-honesty, if taken seriously, can provide the greatest insight into your own performance and weaknesses (strengths, too, of course). While there might be external circumstances adversely affecting you, figuring out what you need to change will always keep you ahead of the game.</p>
<p>As long as you are willing to fail, and learn, you&#8217;ll continue to find overall success.</p>
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		<title>Crowdsourcing Design Is Poison to the Design Community</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/ZpncgzXvct0/</link>
		<comments>http://greghuntoon.com/2009/01/25/crowdsourcing-design-is-poison-to-the-design-community/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 05:41:01 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
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		<category><![CDATA[ethical standards]]></category>

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		<guid isPermaLink="false">http://greghuntoon.com/?p=349</guid>
		<description><![CDATA[Pawning sites like Crowdspring, Bootb.com, GeniusRocket, Worth1000.com and 99designs off as &#8220;crowdsourcing design networks&#8221; is covering the wolf in sheep&#8217;s clothing. It&#8217;s one thing to run a design contest online - a true contest where there&#8217;s an objective, a prize or prizes, and most importantly a singularity of purpose.
It&#8217;s a completely different thing to build [...]]]></description>
			<content:encoded><![CDATA[<p>Pawning sites like <a title="Crowdspring" href="http://crowdspring.com">Crowdspring</a>, <a title="BootB" href="http://bootb.com">Bootb.com</a>, <a title="GeniusRocket" href="http://geniusrocket.com">GeniusRocket</a>, <a title="Worth1000.com" href="http://worth1000.com">Worth1000.com</a> and <a title="99designs" href="http://99designs.com">99designs</a> off as &#8220;crowdsourcing design networks&#8221; is covering the wolf in sheep&#8217;s clothing. It&#8217;s one thing to run a design contest online - a true contest where there&#8217;s an objective, a prize or prizes, and most importantly a singularity of purpose.</p>
<div id="attachment_387" class="wp-caption alignright" style="width: 310px"><img class="size-full wp-image-387" style="border: 0px none; padding: 0pt 0pt 0pt 10px;" title="sheep" src="http://greghuntoon.com/wp-content/uploads/2009/01/sheep.jpg" alt="sheep" width="300" height="214" /><p class="wp-caption-text">Don&#39;t get stuck moshing around for the scraps</p></div>
<p>It&#8217;s a completely different thing to build a contest factory that milks a large group of eager and hungry individuals for their best ideas with no promise of compensation. It, simply, is <a title="AIGA - Design Business and Ethics" href="http://www.aiga.org/content.cfm/design-business-and-ethics">against design business ethics</a>. This is spec work, plain and simple.</p>
<p>If you are a hungry designer, I promise, this will not keep you fed well. They say that they &#8220;pay cash for real work&#8221;, when in fact the client will pay a pre-determined amount of money (in other words, a budget set by someone who might have no clue what design budgets should be) to one (or more) winner(s). This is not &#8220;work&#8221;, this is a circus. This will not create a career for but a few people. Perhaps it&#8217;s a short means to an end for some people keeping food on the plate, but this it completely counter to the ethical guidelines for designers.</p>
<p>What these sites will do is drive the prices clients pay for design down, and allow companies to receive tons of unpaid-for design comps. Companies have an eager audience and can set low &#8220;prizes&#8221; for the winner, but are receiving tens if not hundreds of submissions - while they only own the winner&#8217;s concepts, do you think that they don&#8217;t take and incorporate other ideas they see in unselected submissions?</p>
<p>Hopefully you&#8217;re able to find work. Hopefully you don&#8217;t have to resort to throwing away great ideas for a chance to sit at the client&#8217;s table. I&#8217;m not judging anyone - times are tough and work is much more scarce than in years past - but I have little problem judging the companies who have the money to be paying proper rates and budgets to designers.</p>
<p>While the design contests will continue for sure, I hope that more designers take a long, hard look at their involvement in such practices. It runs counter to all of the groundwork designers have been laying for decades.</p>
<p>I pray the tides change, or who knows, in the future we all could be making our living through such competitions. With a bit of despair, I feel like I truly understand the feeling behind Murrow&#8217;s famous &#8220;Good night, and good luck.&#8221;</p>
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		<item>
		<title>Set Your Clients Up to Succeed</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/asmMmGnNPr4/</link>
		<comments>http://greghuntoon.com/2009/01/22/set-your-clients-up-to-succeed/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 10:22:20 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Business]]></category>

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		<guid isPermaLink="false">http://greghuntoon.com/?p=358</guid>
		<description><![CDATA[Every service provider, regardless of their discipline, has at one point or another performed great service for a client only to have them call back a month later saying something broke. For us designers, we cringe as we close the email or set down the phone, and type in the client&#8217;s web address &#8220;brokenwebsite.com&#8221;, because [...]]]></description>
			<content:encoded><![CDATA[<p>Every service provider, regardless of their discipline, has at one point or another performed great service for a client only to have them call back a month later saying something broke. For us designers, we cringe as we close the email or set down the phone, and type in the client&#8217;s web address &#8220;brokenwebsite.com&#8221;, because 9 times out of 10, someone decided that they should play around with the HTML or CSS and broke the site or created a 403 error.</p>
<p><img class="alignright size-medium wp-image-366" style="border: 0px none; padding: 0pt 0pt 0pt 10px;" title="iis_error" src="http://greghuntoon.com/wp-content/uploads/2009/01/iis_error-300x270.png" alt="iis_error" width="300" height="270" />But as time wears on, and more experience is packed into your belt, is it your client&#8217;s fault for breaking something you&#8217;ve built, or yours for not properly planning for the inevitable? If I know that my client is going to keep trying to mess with the HTML of the webpage that I&#8217;ve delivered, shouldn&#8217;t I give them a CMS solution that will avert their desire to muck around, allowing them to make all necessary changes in a way that can&#8217;t completely destroy the site? When I see images being formatted incorrectly, repeatedly, shouldn&#8217;t I make a tutorial showing the client how to set up batch actions in Photoshop to help them prepare correctly?</p>
<p>Perhaps sometimes it&#8217;s <em>our</em> improper planning that is to blame, not the knuckleheadedness (lovely, Webster&#8217;s, please take note) of our beloved clients. Of course, clients are still going to break stuff (just ask the plumber who comes back to your apartment over and over telling you to make sure that you clean your drains regularly to avoid clogs&#8230;do <em>you</em> ever listen?). But as service providers, we have to go the extra mile because we want our work to show beautifully and for our clients to be happy. Happy clients are always talking up to their friends, family, and colleagues.</p>
<p>Besides, don&#8217;t we get paid to make the best possible product? How would my employers feel if I was cutting corners and not always setting our company up to succeed? I think too often we get myopic on our approach to projects, focusing on the design, the beauty, the aesthetics; at times forsaking the most quintessential piece of everything we do: creating happy and satisfied customers.</p>
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		<title>Microsoft Songsmith Ad Crushed By Blow-up Condom Animals</title>
		<link>http://feedproxy.google.com/~r/greghuntoon/~3/BhKipbx6_7I/</link>
		<comments>http://greghuntoon.com/2009/01/15/microsoft-songsmith-ad-crushed-by-blow-up-condom-animals/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 01:09:32 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
		<category><![CDATA[Ads / Commercials]]></category>

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		<guid isPermaLink="false">http://greghuntoon.com/?p=335</guid>
		<description><![CDATA[Let me start off by just squashing all of the &#8220;you can&#8217;t compare those two videos&#8221; kinda comments. Because two things: a) I am fully aware that these ads are not going to run against each other, are in completely different genres, and that the Durex ad will most certainly be blocked and prevented from [...]]]></description>
			<content:encoded><![CDATA[<p>Let me start off by just squashing all of the &#8220;you can&#8217;t compare those two videos&#8221; kinda comments. Because two things: a) I am fully aware that these ads are not going to run against each other, are in completely different genres, and that the Durex ad will most certainly be blocked and prevented from making it to televisions in the US, and b) I just don&#8217;t care. These are just too hilarious when viewed next to each other.</p>
<h3>Microsoft Songsmith ad</h3>
<p>Watch this ad for Microsoft&#8217;s new application Songsmith, which will operate only on the Windows platform (thank god). Please, try to watch the entire video so that you can fully see what I&#8217;m talking about:</p>
<p><object width="500" height="315" data="http://www.youtube.com/v/dTXG2uKNLIw&amp;hl=en&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;border=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dTXG2uKNLIw&amp;hl=en&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;border=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>Inspiring, huh? Makes you wanna go out and start making videos with your band, or quit your day job to become a dingle dong&#8230;err, or maybe not. Maybe, in fact, this is one of the worst promotional videos ever created. (<a title="Techcrunch - Worst Microsoft Video Promo Ever, Take 2. Just Cover Up The Mac With Stickers." href="http://www.techcrunch.com/2009/01/15/worst-microsoft-video-promo-ever-take-2-just-cover-up-the-mac-with-stickers/">Credits go to Techcrunch</a> for the find.)</p>
<h3>Durex Commercial</h3>
<p>I don&#8217;t even think there&#8217;s a point in introducing this video. Just watch, and enjoy.</p>
<p><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/Uqt3Zb7BItA&#038;hl=en&#038;fs=1&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Uqt3Zb7BItA&#038;hl=en&#038;fs=1&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></p>
<p>This video is just hands down awesome. It&#8217;s one of the better ads I&#8217;ve seen in a long while. It says, very clearly (at least to me), &#8220;You can have lots of fun having protected sex. Condoms don&#8217;t stand in the way of you having a blast (no pun intended).&#8221; Nevermind the fact that it won&#8217;t be shown in the US. It&#8217;s creative, engaging and just the kind of video that will enjoy rampant You Tube success.</p>
<p>(Important to note: the Microsoft video will probably get far <em>more</em> views on You Tube, but I think it will only reinforce their struggling brand identity issues.)</p>
<h3>Wrap up (pun intended this time)</h3>
<p>I&#8217;m not entirely sure what is going on with Microsoft&#8217;s advertising efforts lately. It&#8217;s clear that they&#8217;ve been getting worked over by the Mac vs. PC ads, but they are just fishing for gimmicks, and failing miserably. The Jerry Seinfeld / Bill Gates ads were horrendous. I actually liked the &#8220;I&#8217;m a PC&#8221; campaign, but it didn&#8217;t fair too well in the market either. This however, should never make the light of day (beyond the hundreds of thousands of people who&#8217;ve already viewed it on video sharing sites). It is attrocious.</p>
<p>The Durex commercial is just pure fun. It&#8217;s creative and carefree. Remember, it&#8217;s not like Durex is the market leader, nor the media darling in its space. Trojan owns 70% of the market share, and has had quite a bit of success in its recent campaigns. They definitely deserve credit for taking a risk on this one, <em>especially</em> because it won&#8217;t ever be viewed in the States.</p>
<p>So while these videos aren&#8217;t an &#8220;apples to apples&#8221; comparison, I think it&#8217;s totally fair to say that one has taken the right route, while the other continues to flounder. (All inuendos appear in this article free of charge. You&#8217;re welcome. Hehehe.)</p>
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		<item>
		<title>The Self-Proclaimed Expert</title>
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		<comments>http://greghuntoon.com/2009/01/09/the-self-proclaimed-expert/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 17:14:11 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
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		<guid isPermaLink="false">http://greghuntoon.com/?p=188</guid>
		<description><![CDATA[&#8220;If stock market experts were so expert, they would be buying stock, not selling advice.&#8220; - Norman R. Augustine

So-called experts are quickly flooding the relatively new social media niche in large numbers, each and every one clambering for attention. While Facebook, Myspace, Virb, Flickr, Twitter, and countless other social sites and apps have been around [...]]]></description>
			<content:encoded><![CDATA[<p><em><span class="sqq">&#8220;</span><span class="sqq"><span class="sqq">If stock market experts were so </span><strong><span class="sqq">expert</span></strong><span class="sqq">, they would be buying stock, not selling advice.</span></span></em><span class="sqq"><em>&#8220;</em> - Norman R. Augustine<br />
</span></p>
<p><img class="alignright size-full wp-image-282" style="border: 0px none; padding: 0pt 0pt 0pt 10px;" title="experts-090109" src="http://greghuntoon.com/wp-content/uploads/2009/01/experts-090109.jpg" alt="experts-090109" width="250" height="187" />So-called experts are quickly flooding the relatively new social media niche in large numbers, each and every one clambering for attention. While Facebook, Myspace, Virb, Flickr, Twitter, and countless other social sites and apps have been around for years, we are currently experiencing a significant boom in focus, understanding and adoption. There&#8217;s a massive influx of new users, people that normally remain on the sidelines waiting for the early adopters to help apps through beta phases and assist in ironing out the kinks.</p>
<p>But, how are those new to the scene supposed to find their way? Who are the leaders?</p>
<p>Perhaps these self-proclaimed experts are under the impression, as <a title="Seth Godin" href="http://sethgodin.typepad.com">Seth Godin</a> suggested in his review of <a title="Malcolm Gladwell" href="http://www.gladwell.com/">Malcolm Gladwell&#8217;s</a> <a title="Malcolm Gladwell - Outliers" href="http://www.gladwell.com/outliers/"><em>Outliers</em></a> last week, that it&#8217;s much easier for people to get past <a title="Seth Godin - The Dip" href="http://sethgodin.typepad.com/the_dip/2007/04/whats_the_dip.html">The Dip</a><sup>1</sup> and find success in &#8220;niche areas, new areas, unexplored areas. You can get through the Dip in an online network&#8230;because being seen as the best in that area is easier&#8230;&#8221;</p>
<p>What are the benchmarks for success? Is it number of blog readers? The size of your Twitter following? Is it your ability to soapbox, wax poetic and pontificate with confusing 2.0 jargon?</p>
<p>Or is it the ability to convince a town to rename itself for one of the largest marketing coups in history that makes you an expert? While <a title="Mark Hughes - Author of Buzznation" href="http://www.buzzmarketing.com/about.html">Mark Hughes</a> is undoubtedly an expert, he isn&#8217;t the benchmark either. He is one of those grand slam success stories.</p>
<p>So then where is the marker for the upper echelon of thought-leaders and exemplary masters? Do we leave that title reserved for people who have figured out how to make a name for <em>themselves</em>, or are we frugal with the moniker, giving it more often to people who are masters in making a name for <em>others</em>?</p>
<p>Does being an expert even matter in this landscape, or are we all just people trying to figure out the best way to connect with each other?</p>
<p>Just whom is that &#8220;expert&#8221; stamp in the social media arena reserved for?</p>
<p><sup>1</sup> Godin defines The Dip as &#8220;a temporary setback that will get better if you keep pushing.&#8221;</p>
<div class="hilite_box">If you enjoyed this article, please consider joining (or starting) the conversation by leaving a comment below. Make your suggestions on who you think should be classified as an expert. Thank you kindly.</div>
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		<title>To Friend Or to Follow</title>
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		<comments>http://greghuntoon.com/2009/01/04/to-friend-or-to-follow/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 07:02:54 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
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		<guid isPermaLink="false">http://greghuntoon.com/?p=250</guid>
		<description><![CDATA[The connective branches of the web are spreading out at an ever-increasing rate. Have you noticed how many of your old friends from high school and college are showing up in droves on Facebook? If you&#8217;re on Twitter, have you witnessed the literal flood of new registrations each day?
As more and more people jump into [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.facebook.com/profile.php?id=672382938"><img class="alignright size-full wp-image-251" style="border: 0px none; padding: 0pt 0pt 0pt 10px;" title="Facebook Profile Bar" src="http://greghuntoon.com/wp-content/uploads/2009/01/picture-1.png" alt="Facebook Profile Bar" width="199" height="678" /></a>The connective branches of the web are spreading out at an ever-increasing rate. Have you noticed how many of your old friends from high school and college are showing up in droves on <a title="Facebook" href="http://facebook.com">Facebook</a>? If you&#8217;re on <a title="Twitter" href="http://twitter.com">Twitter</a>, have you witnessed the literal flood of new registrations each day?</p>
<p>As more and more people jump into the social media space, regardless of their motive and catalyst for doing so (which we&#8217;ll address in a minute), you are going to be faced with the questions: should I accept that friend request and/or should I reciprocate following that person that just followed me on Twitter?</p>
<p>On Facebook, I have made very few exceptions to my general rule: I only accept and make friend requests to people that I am really friends with, online or otherwise (after 10+ working in the digital arena, I certainly have friends on Facebook that I&#8217;ve never met face-to-face). There are a very few exceptions to that rule - like, under 10 - which I made in either the interest of developing a friendship or widening a networking relationship with someone in or around my field.</p>
<p>With Facebook, there&#8217;s a simple reason for the wall. I use Facebook to share my personal information. I share pictures of my wife, my kids, and my closest friends. It&#8217;s my private space. Ha, it&#8217;s my space.</p>
<p>Twitter on the other hand, is a completely different beast for me. I find myself constantly squabbling with myself over whether or not I should be following everyone that follows me first. And so at the same time, I have to set my expectations on other people following me just because I followed them first.</p>
<p>Listen, I&#8217;m all for following people out of kindness and reciprocity. But the more users that fill up my Twitterstream with nonsense, the less I follow the stream. I originally fell in love with Twitter because of the amazing content that was steadily delivered to <a title="Tweetdeck for Twitter" href="http://tweetdeck.com/">Tweetdeck</a>.</p>
<p>I felt like I was getting smarter by spending lunch at my desk eating and reading Twitter. Now, as I follow more people, I don&#8217;t really feel the same way. I feel like I&#8217;m wearing waders and searching for post-rush gold.</p>
<p>So, what I&#8217;ve been doing as of late is checking out every single person&#8217;s Twitterstream that follows me, if only for 5-10 seconds. I look long enough to read the bio, check a handful of Tweets, and maybe 50% of the time I click on their URL to see what sort of stuff they write about (or design).</p>
<p><a href="http://twitter.com/greghuntoon"><img class="alignright size-full wp-image-253" style="border: 0px none; padding: 0pt 0pt 0pt 10px;" title="Twitter Profile" src="http://greghuntoon.com/wp-content/uploads/2009/01/picture-2.png" alt="Twitter Profile" width="200" height="554" /></a>Here are the things I&#8217;m looking for:</p>
<ul>
<li>Humor</li>
<li>Links</li>
<li>Information relative or useful to me</li>
<li>Retweets and @replies</li>
<li>Engaging gravatar (lets me know the person has a good idea what they&#8217;re doing)</li>
<li>People I recognize in their followers list</li>
</ul>
<p>Here are the things I try to avoid:</p>
<ul>
<li>Rudeness</li>
<li>Tweets about the sandwich you just ate</li>
<li>Pointless rambling</li>
<li>An entire list filled with only &#8220;New blog post: How to make your Mac look like D.A.R.Y.L.&#8221;</li>
<li>Following 1995 people, with only 32 people following back</li>
<li>Under 10 posts (unless they are totally brand new, and those 10 pass the criteria in the first list)</li>
</ul>
<p>I would say that 75% of the people make the cut. I mean, really, the list of things that I&#8217;m trying to avoid are pretty basic. I just don&#8217;t want to fill up my Twitterstream with useless nonsense, and since I&#8217;m not trying to win any popularity contests or prepping for Magpie ad insertions, the size of my following is far less important to me than it&#8217;s quality.</p>
<p>I expect that someone has followed me because they enjoy what I&#8217;m adding to the larger conversation. If they aren&#8217;t and are just baiting me for reciprocation, I don&#8217;t mind if they unfollow. I still don&#8217;t think I&#8217;ve unfollowed someone once because they hadn&#8217;t followed me back, and I don&#8217;t plan on starting to do so anytime soon.</p>
<div class="hilite_box">If you enjoyed this article, please consider joining (or starting) the conversation by leaving a comment below. Thank you kindly.</div>
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		<title>What Did You Want To Be When You Growed Up?</title>
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		<pubDate>Sun, 04 Jan 2009 07:08:32 +0000</pubDate>
		<dc:creator>Greg Huntoon</dc:creator>
		
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		<guid isPermaLink="false">http://greghuntoon.com/?p=239</guid>
		<description><![CDATA[Are you doing what you thought you&#8217;d be doing with your life? Are you happy with where you&#8217;re at? Do you have any regrets about the decisions that you&#8217;ve made? Many of us end up down far different career paths than what we envisioned for ourselves. While it&#8217;s not necessary that you follow that path [...]]]></description>
			<content:encoded><![CDATA[<p>Are you doing what you thought you&#8217;d be doing with your life? Are you happy with where you&#8217;re at? Do you have any regrets about the decisions that you&#8217;ve made? Many of us end up down far different career paths than what we envisioned for ourselves. While it&#8217;s not necessary that you follow that path your 10 year-old mind set out for you so many years ago, it is important to remember that you can (and should) always try to seek out the same level of joy and satisfaction you anticipated for yourself when you were younger.</p>
<h3>All kids have dreams</h3>
<p>I can remember as far back as five or six years-old telling people that I wanted to be a dad and a professional baseball player when I grew up. I worked at being a baseball player very hard as a kid along with all of the other sports you play like soccer, basketball and football, but baseball was clearly my love. Once I got to high school, I ditched the other sports and started playing year round.</p>
<p>After a mediocre high school career and my first long bout with tendonitis before my senior season, I went on to play college ball at University of Redlands, and majored in everything in the first two years: International Relations, Accounting, Economics, a minor in Chinese, etc. After a great sophomore season (easily the best in my life), I decided to transfer to a better baseball program and a school where I could study my lifelong love of architecture more seriously.</p>
<p>For some strange reason, I changed my mind and returned to Redlands days before classes started and quit baseball to focus on my education. In hindsight, walking away from baseball is the only regret I have in my life, albeit it a minor regret (I don&#8217;t really believe in the word, but perhaps that&#8217;s an entirely different article). Either way, this decision started things in motion that have brought me to where I am now.</p>
<h3>There is life after the dreams change</h3>
<p>During my sophomore season, one of my buddies was a transfer from Montana who was about as bright as they come. He was a writer, and since I&#8217;d always fancied myself the same, I kinda jumped in his back pocket and joined the campus weekly as a staff writer.</p>
<p>After baseball, I wrote much more extensively for the paper, and really started to feel strongly about my course of study. I was terribly interested in anthropology, environmental studies, and of course, writing. I rolled them all together and majored in Ecological Anthropology, with a minor in writing.</p>
<p>My senior year kicked off early and halfway around the world on the small islands of Zanzibar in the Indian Ocean, off the coast of Tanzania, East Africa. I was writing correspondence articles from abroad, and <a title="The School For International Training - Zanzibar" href="http://www.sit.edu/studyabroad/ssa_tzz.htm">studying marine biology and coastal ecology</a> with the trailblazing group of American students (the first group to live in Zanzibar).</p>
<p>My life began to feel focused. I was sure that a master&#8217;s degree, PHD work, and an academic future lie ahead. I could feel everything starting to come together.</p>
<p>Upon my return home, I took over as editor-in-chief of The Bulldog Weekly at Redlands, and began my education in Adobe programs as I helped transition the newspaper to a fully digital pre-press operation.</p>
<p>I had no idea that I was beginning my career in those late night editing and layout sessions.</p>
<p>Graduation brought with it a whole new level of confusion and question all surrounding the main theme: &#8220;What&#8217;s next?&#8221; I didn&#8217;t want to go back to school immediately, and I decided that temping at Wells Fargo, part-time shifts at Trader Joe&#8217;s, and healthy amounts of drunken frisbee golf would be the best bet.</p>
<p>Life was going smoothly until about December, when my first college loan payment notice arrived. Two nights later I stood up at a coffee shop - after probably 48 hours straight searching for editing positions, layout jobs, staff writer openings - and asked if anyone in the room needed a designer. I realized my incoming cash flow was not going to pay the bills, and was willing to do just about anything to find a job that I wanted to work.</p>
<h3>Okay, so I&#8217;m a designer</h3>
<p>Oddly, someone said &#8220;yeah, actually, we are looking for a junior designer right now.&#8221; I laughed, and double-checked to make sure that the guy wasn&#8217;t pulling my leg. But sure enough, he was serious. I interviewed a few days later, and started the job the following week. I&#8217;ve called myself a designer ever since.</p>
<p>I didn&#8217;t go to school for design. Even though I nearly transferred after my sophomore year to enter architecture school, and have sketched my entire life, I have no formal design education.</p>
<p>So, as soon as I started my career, I started reading <a title="HOW Design" href="http://www.howdesign.com/">HOW Design Magazine</a>, devoured books by <a title="Steven Heller" href="http://www.hellerbooks.com/">Steven Heller</a>, <a title="Milton Glaser" href="http://www.miltonglaser.com/">Milton Glaser</a>, and <a title="Paul Rand" href="http://www.paul-rand.com/">Paul Rand</a>. I read on <a title="Helvetica Documentary Site" href="http://www.helveticafilm.com/">Helvetica</a>, about <a title="Bauhaus" href="http://en.wikipedia.org/wiki/Bauhaus">Bauhaus</a>, and fell in love with the institution of design. Without classes on color theory, grid, and typographic basics, I felt naked at times. My designs exposed my weaknesses, and I often cursed my inabilities to translate my ideas and concepts into well-executed design.</p>
<p>While I was able to get along and ultimately succeed without a design education, I&#8217;m not suggesting that is the right path for everyone. In fact, it&#8217;s an uphill battle for years and years without one. You have to constantly be improving and learning.</p>
<p>My career path since those early days slinging Photoshop for minimum wage (literally) has been filled with ups and downs. I&#8217;ve had a blast to be sure, and have learned a ton. I have since had a chance to contribute on a variety of articles about design, and a few years back had <a title="Eye Magazine article about self-education" href="http://www.eyemagazine.com/opinion.php?id=123&amp;oid=303">a chance to be interviewed</a> by the first designer I ever read back in 1997, Steven Heller. That was the point when I felt like I&#8217;d arrived as a designer.</p>
<h3>As for the original dreams?</h3>
<p>I started playing competitive adult baseball a few years back, and really loved being back on the diamond. There&#8217;s something in me that just purrs when I get to compete physically. My soul really had a chance to heal playing baseball for the better part of 6 years, from the spring of 2001 until the fall of 2006.</p>
<p>I&#8217;m now married as well, and have two beautiful kids and a third on the way.</p>
<p>While slightly modified, my dreams as a five year-old have been reached. Being a father is the most important thing in my life, and I fill my need for competition and sports by staying active and by writing on <a title="Greg Huntoon's articles on Bleacher Report" href="http://bleacherreport.com/users/37916-Greg-Huntoon">Bleacher Report</a>. I didn&#8217;t ever get to be a professional baseball player, but had I continued playing I can very safely say that I would not be where I am today. And I could not be happier where I&#8217;m at.</p>
<p>I did go back to school, to UCLA for a master&#8217;s degree, but that was put on hold when I started working at (mt) back in 1999. Someday, I plan to return, finish my degree and work towards that goal of becoming a professor some day.</p>
<p>Please, share your stories about your first jobs and what got you there. Did you take a critical path to get where you are (that is to say, for example, let&#8217;s take a designer: high school art classes to design school, intern with an ad agency, and climb the design ladder)? There&#8217;s no right answer. Share your experience and maybe you&#8217;ll have someone reply that you&#8217;re telling their story. It&#8217;s fun to find kinship in common experience.</p>
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