Latest News

Three great examples of marketing videos for B2B firms

Mon, 10 Jun 2013 09:05:18 +0100

When used effectively video can show the personality behind your brand, engaging with your target audience in the most direct way possible after face-to-face meetings.

Content curation for B2B firms

Fri, 31 May 2013 17:11:39 +0100

Although effective content creation is seen as one of the main marketing challenges for firms, most are not taking full advantage of the content they have already created. Thought leadership ‘gems’, such as articles, white papers and research reports lie dusty on the shelves of regional offices or buried in a series of manual and often broken links on a website.

Wright Hassall: Web redevelopment

Tue, 28 May 2013 16:17:02 +0100

A regional firm with a national reputation, Wright Hassall's website was failing to deliver in the key areas of user experience and site administration, resulting in lost opportunities for business development.

Willis: Global thought leadership magazine

Tue, 28 May 2013 15:48:18 +0100

Resilience, the global thought leadership magazine for Willis, provides an exciting new opportunity for its experts to actively engage in constructive dialogue with clients and prospects on their pressing issues.

Three steps to strengthen thought leadership content

Wed, 22 May 2013 13:14:25 +0100

Impressed by the positive client feedback for the first issue of Resilience magazine, Willis encouraged us to further strengthen its thought leadership positioning. Evolving an already popular publication demanded robust engagement in three key areas: people, research and analysis.

The digital lives of general counsel

Fri, 10 May 2013 10:07:58 +0100

Firms need to improve their visibility through highly targeted thought leadership content that demonstrates expert knowledge of a client’s sector. Digital channels are now the mainstream, making urgent engagement a must.

Unlocking great thought leadership through the interview process

Wed, 01 May 2013 12:51:40 +0100

One of the best ways of communicating the expertise of any B2B firm is by interviewing your thought leaders. But getting the best out of interviewees is not always easy.

Six steps to creating quality content

Fri, 26 Apr 2013 13:18:14 +0100

In our previous post we revealed that professional services firms are struggling to realise the opportunity presented by content marketing. Here are our six key tips to ensure your content hits the mark.

Riding the wave of content marketing

Fri, 19 Apr 2013 13:32:31 +0100

Content marketing has become such an established marketing priority that we are drowning in it. And the problem is set to get worse, with the majority of B2B companies planning to increase spending on it in the next 12 months.

A thousand words ...

Wed, 10 Apr 2013 15:37:00 +0100

Strong infographics can turn dense data into memorable stories that stick in the readers’ minds. People like infographics, and they like the publications that do them well.