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<channel>
	<title>grits</title>
	
	<link>http://blog.blenderbox.com</link>
	<description>the blenderbox blog</description>
	<lastBuildDate>Mon, 08 Mar 2010 22:26:28 +0000</lastBuildDate>
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		<title>Windows console ‘ls’ tip</title>
		<link>http://feedproxy.google.com/~r/grits/~3/Le5hj8pyfHM/</link>
		<comments>http://blog.blenderbox.com/2010/03/08/windows-console-ls-tip/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:26:28 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
				<category><![CDATA[Development]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=331</guid>
		<description><![CDATA[I&#8217;ve been using the console a lot more on my windows machine here at blenderbox, and I find myself typing in the unix command &#8216;ls&#8217; to display the directory listing over and over.  Each time I want to display the directory, I end up having to type in two commands.  I finally decided to do [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been using the console a lot more on my windows machine here at blenderbox, and I find myself typing in the unix command &#8216;ls&#8217; to display the directory listing over and over.  Each time I want to display the directory, I end up having to type in two commands.  I finally decided to do something about this today and created a batch file for ls to run the dir command.  To do this,</p>
<ol>
<li>Open a new text file, type: <code>dir</code></li>
<li>Save as <code>ls.bat</code> in <code>C:\Windows\System32\</code></li>
</ol>
<p>Now whenever I type ls by mistake, it runs the <code>dir</code> command, giving me the directory listing.  Sweet yea?</p>
]]></content:encoded>
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		<item>
		<title>BLENDERBOX NAMED BROOKLYN BREWERY’S 2010 DIGITAL AGENCY OF RECORD</title>
		<link>http://feedproxy.google.com/~r/grits/~3/L5Qn9M9Qbu4/</link>
		<comments>http://blog.blenderbox.com/2010/02/22/blenderbox-named-brooklyn-brewerys-2010-digital-agency-of-record/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:21:09 +0000</pubDate>
		<dc:creator>jflateman</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Brooklyn]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Brewery]]></category>
		<category><![CDATA[Client]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=325</guid>
		<description><![CDATA[
Who would have ever thought that after a few attempts at making your own home/office brew that we could sit down with our team, identify a client that we would LOVE to work with and then WIN them? Brooklyn Brewery, with its headquarters in Williamsburg Brooklyn, has just signed Blenderbox to be their 2010 Digital [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-326" src="http://blog.blenderbox.com/wp-content/uploads/2010/02/brooklyn.jpg" alt="brooklyn" width="168" height="151" /></p>
<p>Who would have ever thought that after a few attempts at making your own home/office brew that we could sit down with our team, identify a client that we would LOVE to work with and then WIN them? <a href="http://www.brooklynbrewery.com" target="_blank">Brooklyn Brewery</a>, with its headquarters in Williamsburg Brooklyn, has just signed <a href="http://www.blenderbox.com" target="_blank">Blenderbox</a> to be their 2010 Digital Agency of Record.  Brooklyn Brewery was started in 1987 By Steve Hindy and distributes a number of their signature brews in 14 countries and growing.  Blenderbox welcomes the opportunity to work with such a well known and respected brand.  With it&#8217;s identity instilled by Milton Glaser, best know for his I Love New York campaign, Brooklyn Brewery will be a great brand to add to the Blenderbox client Roster.  We look forward to some inspiring brainstorming sessions catalyzed by a Brooklyn Lager or Cookie Jar Porter!</p>
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		<item>
		<title>Oooh, Aaah.. Color Scheme Designer 3!</title>
		<link>http://feedproxy.google.com/~r/grits/~3/RD7XXHBrAIE/</link>
		<comments>http://blog.blenderbox.com/2010/02/04/oooh-aaah-the-color-scheme-designer-3/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 18:49:01 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=319</guid>
		<description><![CDATA[We recently discovered this great online color palette tool that had all of us in design giddy about it. You can create all kinds of palettes for online use, from mono to complementary and beyond. The contrast and saturation levels can be adjusted and previews are available to show you your palette on light and [...]]]></description>
			<content:encoded><![CDATA[<p>We recently discovered this great online color palette tool that had all of us in design giddy about it. You can create all kinds of palettes for online use, from mono to complementary and beyond. The contrast and saturation levels can be adjusted and previews are available to show you your palette on light and dark page templates. The tool also features an export function which allows you to export your palette to photoshop, HTML/CSS or XML. Additionally, the &#8220;Vision Simulation&#8221; option lets you preview your palette through the eyes of people with color blindness and other vision impairments, a great feature for assessing accessibility concerns.</p>
<p>Check it out <a href="http://www.colorschemedesigner.com/">here</a><br />
Created by Petr Stanicek in the Czech Republic. Thanks Petr!</p>
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		<item>
		<title>DBP, Renée Rouleau, Blenderbox Honored with W3 Gold Awards</title>
		<link>http://feedproxy.google.com/~r/grits/~3/e5cnh66bYBg/</link>
		<comments>http://blog.blenderbox.com/2009/10/19/dbp-renee-rouleau-blenderbox-honored-with-w3-gold-awards/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:05:38 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=310</guid>
		<description><![CDATA[Blenderbox is thrilled to announce this year&#8217;s W3 honors &#8212; two Gold awards in the Tourism and Homepage categories for Downtown Brooklyn Partnership&#8217;s &#8220;It&#8217;s the Moment&#8221; campaign site, and one Gold award in the Beauty and Cosmetics category for the Renée Rouleau Skin Care site!
This awards cycle received  nearly  3,000  entries  from  ad  and interactive  [...]]]></description>
			<content:encoded><![CDATA[<p>Blenderbox is thrilled to announce this year&#8217;s W3 honors &#8212; two Gold awards in the Tourism and Homepage categories for Downtown Brooklyn Partnership&#8217;s &#8220;<a href="http://www.itsthemoment.com">It&#8217;s the Moment</a>&#8221; campaign site, and one Gold award in the Beauty and Cosmetics category for the <a href="http://www.reneerouleau.com">Renée Rouleau Skin Care</a> site!</p>
<p>This awards cycle received  nearly  3,000  entries  from  ad  and interactive  agencies,  in‐house  creative  professionals, web and graphic  designers, and other  web  enthusiasts, and less  than  10%  of  all  entries  were  selected  as  Gold  Winners.  We are truly honored to be counted among these highly talented agencies.</p>
<blockquote><p>&#8220;We were incredibly impressed by the quality and creativity of this year’s entries.    W3 winners continue to set the bar in Web development and design, push the limits of web advertising creativity and advance the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work&#8221; said Linda Day, the executive director of the IAVA. &#8220;On behalf of the entire Academy, we congratulate this year’s W3 Award winners as they continue to advance Internet creativity and greatly contribute to the robust and ever-changing online community.&#8221;</p></blockquote>
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		<item>
		<title>64-bit MySQL, Ruby, Rails, RubyGems and Git installer for Snow Leopard</title>
		<link>http://feedproxy.google.com/~r/grits/~3/6gwhLfzxn_0/</link>
		<comments>http://blog.blenderbox.com/2009/08/31/64-bit-mysql-ruby-rails-rubygems-and-git-installer-for-snow-leopard/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 22:45:33 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[leopard]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[mysql]]></category>
		<category><![CDATA[rails]]></category>
		<category><![CDATA[ruby]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=295</guid>
		<description><![CDATA[
I took the release of Snow Leopard as an opportunity to do a clean wipe and re-install of Leopard and Snow Leopard.  As usual, Dan Benjamin has a great series of articles on getting the latest and greatest setup.
I aggregated these articles into a bash script to automate installing MySQL, Ruby, Rails, RubyGems and [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="Snow Leopard" src="http://applescoop.files.wordpress.com/2009/02/snow_leopard.jpg" title="Snow Leopard"  /><br />
I took the release of Snow Leopard as an opportunity to do a clean wipe and re-install of Leopard and Snow Leopard.  As usual, <a href="http://hivelogic.com/">Dan Benjamin</a> has a <a href="http://hivelogic.com/articles/compiling-ruby-rubygems-and-rails-on-snow-leopard/">great</a> <a href="http://hivelogic.com/articles/compiling-git-on-snow-leopard/">series</a> of <a href="http://hivelogic.com/articles/compiling-mysql-on-snow-leopard/">articles</a> on getting the latest and greatest setup.</p>
<p>I aggregated these articles into a bash script to automate installing MySQL, Ruby, Rails, RubyGems and Git.</p>
<p><strong>Prerequisites</strong><br />
As Dan mentions, the prerequisites for this script are:</p>
<ol>
<li>Mac OS X 10.6 Snow Leopard</li>
<li>The latest Xcode Tools (from the Snow Leopard DVD or downloaded from Apple — the 10.5 version won’t work)</li>
<li>Confidence running UNIX commands using the Terminal</li>
</ol>
<p><strong>Caveats</strong></p>
<ul>
<li>This has only been tested on a completely fresh install of Snow Leopard, not recommended for upgrades</li>
<li>This will overwrite your existing ~/.profile</li>
</ul>
<p><strong>Instructions</strong></p>
<ol>
<li>Download and extract the following gist: <a href="http://gist.github.com/178699">http://gist.github.com/178699</a></li>
<li><code> $ sudo sh<br />
bootstrap_snowleopard.sh</code> </li>
</ol>
<p>When finished you will have 64-bit versions of MySQL, Ruby, Rails, RubyGems, and Git.</p>
<p><strong>BONUS!</strong> Get the installers for Firefox, Adium and Textmate <a href="http://gist.github.com/178773">http://gist.github.com/178773</a></p>
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		<feedburner:origLink>http://blog.blenderbox.com/2009/08/31/64-bit-mysql-ruby-rails-rubygems-and-git-installer-for-snow-leopard/</feedburner:origLink></item>
		<item>
		<title>should_be_valid_with_factory macro for Shoulda/factory_girl</title>
		<link>http://feedproxy.google.com/~r/grits/~3/nx-C93XIGf4/</link>
		<comments>http://blog.blenderbox.com/2009/08/27/should_be_valid_with_factory-macro-for-shouldafactory_girl/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 22:27:14 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[tdd]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=291</guid>
		<description><![CDATA[When writing unit tests I tend to 1) use factories instead of fixtures and 2) keep my factories in synch with model validations.  As such, I like to write a test to ensure that out of the box a new instance of a factory object will be valid.  Here is a macro to [...]]]></description>
			<content:encoded><![CDATA[<p>When writing unit <a href="http://github.com/thoughtbot/shoulda/tree/master" target="blank">tests</a> I tend to 1) use <a href="http://github.com/thoughtbot/factory_girl/tree/master" target="blank">factories</a> instead of fixtures and 2) keep my factories in synch with model validations.  As such, I like to write a test to ensure that out of the box a new instance of a factory object will be valid.  Here is a macro to help out with that:</p>
<pre><code>

class ActiveSupport::TestCase

  def self.should_be_valid_with_factory
    klass = self.name.gsub(/Test$/, '').underscore.to_sym
    should "be valid with factory" do
      assert_valid Factory.build(klass)
    end
  end

end

</code></pre>
<p>Put this in your ActiveSupport::TestCase definition and it will be available in all your tests.  Simply call it by name with no params:</p>
<pre><code>
class BuildingTest < ActiveSupport::TestCase
  should_be_valid_with_factory
end
</code></pre>
<p>Naming for this method was inspired by a similar method in Dan Croak's <a href="http://github.com/dancroak/blitz/tree/master" target="blank">Blitz</a> plugin. </p>
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		<title>“Are you on facebook?”  Is this the new “Can I have your number?”</title>
		<link>http://feedproxy.google.com/~r/grits/~3/MOCiG1NAgaw/</link>
		<comments>http://blog.blenderbox.com/2009/08/27/%e2%80%9care-you-on-facebook%e2%80%9d-is-this-the-new-%e2%80%9ccan-i-have-your-number%e2%80%9d/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 20:24:27 +0000</pubDate>
		<dc:creator>kbignell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=289</guid>
		<description><![CDATA[I am in the process of reading Socialnomics by Eirk Qualman.  His books talk about how social media transforms the way we live, the business we do and the world we live in.  In Chapter 4, Social-Media = Braggadocian Behavior, he talks about how social media is changing the way people date.
If we take a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">I am in the process of reading <em>Socialnomics</em> by Eirk Qualman.  His books talk about how social media transforms the way we live, the business we do and the world we live in.  In Chapter 4, Social-Media = Braggadocian Behavior, he talks about how social media is changing the way people date.</p>
<p>If we take a look at dating over the last 10 years, people use to give out their home phone number.  Then people started giving out their e-mail address instead, which led to cell phones and text messages.  Today people just ask “Are you on Facebook, hi5, or Linked In?” or another social media network.</p>
<p>Qualman goes on to say, “[Today] the first date is more like a fourth date, you aren’t asking questions like, ‘Where did you go to college?’ or ‘What are your hobbies?’” Common friends, photos along with what you do, and who you work for all provide insight into their personality.  &#8220;It makes you feel more secure knowing that the other person isn&#8217;t a lunatic.&#8221;  He later states that:</p>
<p><strong>1 out of 8 couples married in the U.S last year met via social media</strong></p>
<p>Some say that social media is a fad, others say that is revolutionizing society.  Check out this video, <a href="http://www.youtube.com/watch?v=sIFYPQjYhv8&amp;eurl=http%3A%2F%2Fsocialnomics.net%2F&amp;feature=player_embedded">Social Media Revolution</a>, to find more facts from Qualman to form your own opinion. Whatever social media is, it is definitely interesting to say the least…</p>
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		<title>Introducing the Public Shame 2000</title>
		<link>http://feedproxy.google.com/~r/grits/~3/6-PHWWwB4_c/</link>
		<comments>http://blog.blenderbox.com/2009/08/11/introducing-the-public-shame-2000/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 23:00:47 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Humor]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=284</guid>
		<description><![CDATA[We are in the professional services industry and our bottom line is directly tied to accurately estimating and tracking the hours of work that our resources spend on a project. I’m sure I’m not alone in struggling with the perennial problem of getting our team to “enter their time.” We use a home-grown system called [...]]]></description>
			<content:encoded><![CDATA[<p>We are in the professional services industry and our bottom line is directly tied to accurately estimating and tracking the hours of work that our resources spend on a project. I’m sure I’m not alone in struggling with the perennial problem of getting our team to “enter their time.” We use a home-grown system called “Homefry” which is integrated with Quickbooks and helps us track everyone’s time against particular job codes. </p>
<p>Everyone has different habits for keeping track of their time—some people jot down their time on a notebook and enter it all in at the end of the day or end of the week. Others use virtual post-its on their desktop, and others use their outlook calendar. Most people, do not enter time as they go, and as a result most people are always behind and trying to catch up on their time entry. This makes accurately reporting on budget vs. actual for various projects very difficult. </p>
<p>A few years ago I heard of an agency that made people sing “I’m a little teapot” whenever someone showed up late for a meeting. In that vein, I decided it was time to implement an incentive, something from the negative reinforcement camp (I don’t think a reward for most up-to-date time would work). </p>
<p><a href="http://blog.blenderbox.com/wp-content/uploads/2009/08/ik140pk-4.jpg"><img src="http://blog.blenderbox.com/wp-content/uploads/2009/08/ik140pk-4-211x300.jpg" alt="" title="Public Shame 2000" width="211" height="300" class="aligncenter size-medium wp-image-287" /></a></p>
<p>Introducing the Public Shame 2000. We purchased this device from Karaoke.com a few weeks ago, and the mere threat of having to perform karaoke (sober) in front of the entire office during our Tuesday morning staff meetings has been enough to nip this problem in the bud once and for all. I’m pleased to report that everyone’s time has been consistently up-to-date since the day we introduced this machine.</p>
<p>We have yet to turn on this machine, however, I’m sure that day will come at the next after hours office party.</p>
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		<item>
		<title>Trend Report: I have a job</title>
		<link>http://feedproxy.google.com/~r/grits/~3/TOIzgViaXT0/</link>
		<comments>http://blog.blenderbox.com/2009/07/07/trend-report-i-have-a-job/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 15:11:51 +0000</pubDate>
		<dc:creator>Christin</dc:creator>
				<category><![CDATA[Brooklyn]]></category>
		<category><![CDATA[blenderbox williamsburg brooklyn neighborhood n00bie]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=276</guid>
		<description><![CDATA[I may be new to the company, but I&#8217;m not new to the neighborhood. Going on my fifth week working in Williamsburg, it occurs to me that I&#8217;m also going on my fifth year living here, and just as the neighborhood seems subject to even more scrutiny than usual, I now feel doubly obligated to [...]]]></description>
			<content:encoded><![CDATA[<p>I may be new to the company, but I&#8217;m not new to the neighborhood. Going on my fifth week working in Williamsburg, it occurs to me that I&#8217;m also going on my fifth year living here, and just as the neighborhood seems subject to even more scrutiny than usual, I now feel doubly obligated to defend it.</p>
<p>The NYTimes is <a href="http://www.nytimes.com/2009/06/08/nyregion/08trustafarians.html?_r=1">trying its best</a> to codify what young twenty-somethings have been doing for decades into a new hipster &#8220;lifestyle&#8221;, one that&#8217;s so integral to Williamsburg&#8217;s very infrastructure that you&#8217;d think we were literally watching business dry up as a result of mom and dad tightening their wallets. Gawker stalks the <a href="http://gawker.com/tag/hipster-grifter/">hipster grifter</a> not because it&#8217;s a particularly interesting story, but because she represents that girl we&#8217;ve all met at one point or another in our lives (and no matter how they try to convince you that this girl could only exist in Williamsburg, believe me, she exists in every city on this earth). I&#8217;ve lived here for over 4 years, and sure I&#8217;ve seen a lot of hipsters hanging out at coffee shops in the middle of the day, and I&#8217;ve wondered to myself &#8220;What do these people &lt;i&gt;do?!&lt;/i&gt;&#8221; I&#8217;m sure people asked the same question about me while I made my way through grad school, enjoying leisurely weekday brunches with my Powerbook. (I guess a student loan is sort of like a trust fund, except with actual responsibility.)</p>
<p>But you know what else I&#8217;ve seen? Successful people moving in from the city, college grads just starting out their careers and working their butts off, people like my sister, my friends, and me, who have been working for years and are finally starting to see the payoff, and lots and lots of local businesses. In a 4-block radius of my house there are three small studios, two groceries, a wine store, and a new Brazilian restaurant, all opened within the last two years. I find it really hard to believe that this was all funded by mom and dad. And as someone who lives behind that row of condos on McCarren Park, I can tell you that they are at about 30% capacity &#8211; so don&#8217;t tell me that was funded by their parents&#8217; either. You see the truth is, there are actually a lot of really hardworking people who live here, and increasingly, hardworking people who work here too. This myth of a neighborhood inhabited by spoiled, grungy trustafarians may be fun to talk about, but it just doesn&#8217;t do the neighborhood justice.</p>
<p>When I first heard of Blenderbox, it was because they had just won a web award for their agency site. An interactive agency in the Burg! It made so much sense. While some of my friends and classmates were still laboring under the delusion that Williamsburg was a place where only the uber-cool, fashion-conscious, trendy hipster could hang out, I was starting to see the truth. This neighborhood is full of interesting people who are actually doing and making really cool things. They&#8217;re artists and techies and designers and entrepreneurs. They work hard, they make a living, they start their own businesses. Blenderbox was just one example of what I was seeing all over the neighborhood. I bookmarked the site and saved it for later. That was two years ago.</p>
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		<title>Is it just me?</title>
		<link>http://feedproxy.google.com/~r/grits/~3/UICyJZsb0dI/</link>
		<comments>http://blog.blenderbox.com/2009/06/19/is-it-just-me/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 23:38:23 +0000</pubDate>
		<dc:creator>Tsam</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://blog.blenderbox.com/?p=278</guid>
		<description><![CDATA[Or are there striking similarities between odopod&#8217;s and big spaceship&#8217;s new websites? From the ubiquitous gallery slideshow to the portfolio thumbnails. Or perhaps it&#8217;s a case of great minds think alike?
You be the judge.
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			<content:encoded><![CDATA[<p>Or are there striking similarities between <a href="http://www.odopod.com">odopod&#8217;s</a> and <a href="http://www.bigspaceship.com">big spaceship&#8217;s</a> new websites? From the ubiquitous gallery slideshow to the portfolio thumbnails. Or perhaps it&#8217;s a case of great minds think alike?<br />
You be the judge.</p>
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