GrokDotCom Lists the Top Marketing Posts of the Day

Tiers of Transparency: The Ethical Brand Ambassador

2008-07-23T20:47:38Z

Posted by aimClearUPDATE from Rand: I've already gotten a large number of emails upset with the content of this post. I'm usually very against editing or removing content from the blog, but we are considering what to do internally. Thanks for all the

Knol is open to everyone

2008-07-23T17:32:25Z

A few months ago we announced that we were testing a new product called Knol. Knols are authoritative articles about specific topics, written by people who know about those subjects. Today, we're making Knol available to everyone.The web contains vas

Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data

2008-07-23T16:00:53Z

Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when us

Google Looking to Acquire Digg?

2008-07-24T00:17:58Z

Google is rumoured to be interested in acquiring the social news website Digg. A number of people might wonder why Google would want to buy Digg. I think there are a number of reasons ranging from technical patents and processes to the number of eyeb

Avoid “anticipointment”: bridging the gap from ad to site

2008-07-23T21:48:24Z

A couple of days ago at the Mediapost OMMA Behavioral Insider event, I presented to the audience about what should be the best friend of behavioral targeting networks: site optimization and site targeting. I took the stage immediately after industry

A Primer On Web Analytics Visitor Tracking Cookies

2008-07-24T08:27:37Z

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes. In my conversations it is embarrassingly common to find a lot of FUD and confusion and lack of understanding (or

Is the downturn leading to greater use of e-commerce?

2008-07-24T09:39:00Z

Evidence suggests that as more people are feeling the pinch of higher fuel and household bills, they are seeking savings online. Could greater use of e-commerce be a silver lining to the cloud of the Credit Crunch?

The Secret to Captivating Content? More Cowbell!

2008-07-24T02:21:29Z

In April of 2000, Saturday Night Live aired one of the few truly classic sketches outside of the 1970s and 80s. The sketch is a spoof of a VH1 “Behind the Music” episode featuring Blue Öyster Cult and the recording of (Don’t Fear) The Reaper (watch

Are Small Businesses Giving Up on Google AdWords?

2008-07-23T12:40:07Z

An interesting thread at WebmasterWorld has discussion on the topic of less small businesses using Google AdWords. The thread create, senior member, annej, said: I have a hobby related site and use AdSense. Ads from small online businesses were espec

Your site gets traffic, but what’s with your web forms?

2008-07-23T17:36:53Z

We’re all becoming quite the pros at driving web site traffic. Search and email marketing are front of the line and according to your web analytics reports, there’s lots of new and repeat traffic arriving daily. But once this traffic arrives, you’ve

Should You Remove Keywords With Low Click Through Rates?

2008-07-24T13:00:13Z

Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword’s relevan

Alltop is Great Listening Device

2008-07-23T13:23:26Z

Before you blog, before you create a social media strategy of any sort, you need to listen. By listen I mean tune into the truckloads of relevant industry content that’s being put out there, filtered and aggregated for your review. If you’re going to

Upgrading WordPress the Easy Way

2008-07-23T18:16:15Z

One of the trade-offs involved with using blog software that resides on your server is that you may have to endure updates to add new features and fix potential security risks. Hosted services such as TypePad or Compendium Blogware simply push these

Advanced pay per click tip: Getting real keyword detail in Google Analytics

2008-07-23T18:13:09Z

Companies have been throwing money down the drain using Google Adwords for years, partly because they use broad match for their ad campaigns. Even if you’ve discovered exact match and phrase match options in Google Adwords, wouldn’t it be great to s

Introducing the Thesis Affiliate Program

2008-07-23T17:12:35Z

Last week’s post about the new Thesis WordPress theme from Chris Pearson resulted in a ton of happy new Thesis community members. This week, we want to invite you to join us as promotional partners as well, with the brand new DIY Themes affiliate pr

Small Business Tech Tutorial: Increase Your Web Traffic with Google Analytics

2008-07-24T00:57:17Z

Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable -- and free -- information to turn clicks into leads... and leads into customers.

WordPress Infiltrating Business

2008-07-24T11:12:25Z

WordCamp UK 2008 was an interesting mixture of blogging (as you would expect) and developer conference. It was like two familiar worlds had collided. WordPress as CMS One of the development issues raised was the growing use of WordPress as a platform

UI Porn: Audi's new MMI

2008-07-24T02:15:00Z

Audi is set to release the next version of their MMI (Multi Media Interface). The MMI powers their nav, radio, and car systems. While I prefer Garmin’s UI simplicity, Audi’s Nav UI is my aesthetic favorite. They pay attention to type, proportions,

BMW’s Brand Today: Very Tacky & Even More Stupid

2008-07-23T19:24:03Z

Two Critical Bits of Data: 1. The percentage of vehicle purchases made by women ranges from 50 to 90%, depending on the automaker. (Diversity Best Practices, 2005 WOW! Quick Facts: Women publication) 2. Women influence over 80 percent of all automot

JingProject Beefs Up

2008-07-24T14:35:53Z

I reported on this little application just about a year ago when TechSmith announced it. JingProject is a lite weight screen recording tool for Windows and Mac that also comes with some hosting and streaming from Screencast.com It’s an easy to use fr

Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, comScore Study Finds

2008-07-23T17:52:46Z

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmac

Little bits

2008-07-23T23:22:08Z

Aaron decided that the best way to tell his story was to turn his web site into exactly one (non-scrolling) page. I think that boundaries sharpen the mind. And if you have a one page web site, why not try...

The Better Business Bureaus Rates Google As "Unsatisfactory"

2008-07-23T13:17:46Z

Google, the superbrand and top global brand is also listed on the Better Business Bureaus (BBB) list of businesses as having an "unsatisfactory record." The reason Google has this unsatisfactory rating from the BBB is because Google has failed "to r

New color picker in Basecamp

2008-07-23T13:06:00Z

Creating color schemes in Basecamp just got easier. Before, you had to understand complicated hex codes to customize your colors. Now anybody can choose colors with a shiny new color picker. Kudos to Sam for the extra attention to detail on the color

buySAFE Toolbar; Safe Shopping Portal

2008-07-23T13:39:00Z

buySAFE has announced the release of its buySafe Shopping Advisor, a toolbar that addresses consumer concerns about the risky nature of online shopping and rates merchants on four key areas of online safety and security. The toolbar offers checks on: