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The Latest

20 June

Why You Need a Marketing Campaign Brief

“If you don’t know where you’re going, any road will take you there.” This popular saying has been variously attributed to an ancient Hindu proverb, the Talmud, the Cheshire Cat, and the Beatles’ George Harrison.

19 June

Pros and Cons of a DIY Website

In our do-it-yourself world, the thought of unnecessarily paying a professional makes many business owners cringe. A website is no exception—a more expensive custom website may seem unnecessary. DIY websites like Wix and Squarespace do offer some advantages for businesses. But what are their limitations?

18 June 2018

Designing Micro-moments for Mobile

Smartphones have become a ubiquitous part of customers’ lives, influencing everything from shopping and traveling to dining and working. A frustrated Manhattan restaurant reported how mobile use affects customers’ dining experiences, according to The Interaction Foundation:

7 Brand Voice Fatal Flaws

Developing a brand voice is crucial to communicating effectively and consistently with your audience. A stable brand voice will position your…

Brand Voice

SEO: Are you in the know?

Does my website’s security status matter for its search result ranking? Which is better for SEO—backlinks, photos, or content? Find the answers…

Why is SEO important?

Color Matters: Pink

Is the color pink enough to turn a strong man docile? Two naval officers in the 1970s thought so.

Color Matters: Pink

Identifying and Improving Your Brand Experience and Revenues

There’s a common rule of thumb in business: Keep customers happy and the business will grow. But is it true?

Identifying and Improving Your Brand Experience and Revenues

Beyond Storytelling: Storysharing Matters

Science, the arts, and business all agree: humans like stories, and stories are effective at conveying memorable information. In fact, people…

Storytelling vs. Storysharing

Three Principles to Follow When Choosing a New Logo

When you’re engaged in the process of branding or rebranding your company, it’s easy to feel overwhelmed by decisions. You’ve met…

Three Principles to Follow when Choosing a New Logo

Meet Ben: A Q&A with Ben Blohm, Operations Manager

Financial Guy
Passionate about the Community

Ben Blohm, Operations Manager

Color Matters: Green

In the 1800s, the first truly vibrant green pigment was worth dying for. At least, that’s what Victorian England thought.

Color Matters: Green

4 Questions to Ask Before Starting an Instagram Account

Thinking of starting an Instagram account for your business? It’s tempting to amass an account on every social media channel. After all, more…

4 questions to ask before starting instagram account

Color Matters: Blue

Pablo Picasso famously said, “When I haven't any blue I use red.” To most of us, those two colors are not interchangeable. In fact,…

Color Matters: Blue

How Will Facebook’s Newsfeed Update Affect You?

What matters most to Facebook users—the newest viral video, content that’s relevant to your interests, or updates from your friends and family?

facebook newsfeed update

No Neutral Net

Take a closer look at what the end of net neutrality may mean for your
business.

net neutrality graphic

Are Your Blog Posts Optimized for SEO?

Search Engine Optimization (SEO) is often a cost-effective and sustainable tactic for expanding your marketing reach. That’s a good reason for…

two people working at a computer

Meet Emily: Q/A with Emily Marcum, Writer & Editor

Travel aficionada
Extensive reader

Emily Marcum

Rebranding? Here’s how to engage your employees.

Marketing executives entrenched in a brand relaunch have a lot to think about—new logo, corporate identity, how and when and what to update,…

Rebranding and employee engagement

Website Accessibility: POUR it on!

Is your website accessible to people with disabilities? That’s up to 1 in 5 website visitors. A disability could relate to vision, hearing,…

Five ways to gauge logo success

Five ways to gauge logo success

What is a logo, and what makes it successful? A logo is a mark or symbol used to identify an organization, person, movement, or event.

Five ways to gauge logo success

Logo Redesign Case Study: The Crown Point Community Foundation

A logo is one of the most important pieces of a brand’s identity. It’s the face of your organization, often the first impression that your…

CPFC Logo redesign case study

Increase Your Brand’s Blog Engagement with an Infographic

Robert E. Horn of Stanford University speaks of “visual language”—the tight integration of words, images, and shapes.

Increase Your Brand’s Blog Engagement with an Infographic

Do you own your digital assets?

As an organization, you may have many digital accounts, from Twitter and Facebook to Google Analytics.

Do you own your digital assets?

Web Accessibility: Understanding Screen Readers

The Web accessibility guidelines (WCAG 2.0 A and AA) that have been adopted by the US Access Board to become part of Section 508 of the…

Web Accessibility: Understanding Screen Readers

Does Your Website Need a Secure Certificate?

Changes in the newest version of the Chrome browser may deter users from filling out simple forms on your website.

Does Your Website Need a Secure Certificate

Website Accessibility 101

Updates to Section 508, part of the Rehabilitation Act of 1973, passed in January 2017, go into effect on January 18, 2018.

If you’re affected by updates to Section 508, here’s what you need to know.