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This is pretty cut and dry as I see it. He knew how much he was going to make. If it wasn’t enough, he shouldn’t have waited until after the game set records (which everybody in the industry knew it would) before complaining about it. He should have just refused to do it and let someone else become famous from playing this role.

“Obviously I’m incredibly thankful to Rockstar for the opportunity to be in this game when I was just a nobody, an unknown quantity,” Mr. Hollick, 35, said last week over dinner in Willamsburg, Brooklyn, shortly after performing in the aerial theater show “Fuerzabruta” in Union Square. “But it’s tough, when you see Grand Theft Auto IV out there as the biggest thing going right now, when they’re making hundreds of millions of dollars, and we don’t see any of it. I don’t blame Rockstar. I blame our union for not having the agreements in place to protect the creative people who drive the sales of these games. Yes, the technology is important, but it’s the human performances within them that people really connect to, and I hope actors will get more respect for the work they do within those technologies.”

The issue is that equal pay be given for equal work. I’ve got an idea. How about they pay him the same as he would have made while tending bar or spraying perfume at Bloomingdale’s?

“For instance, our contracts say nothing about the use of voices for promotional purposes over the Internet,” Mr. Hollick said. “The first G.T.A. IV trailer generated something like 40 million hits online, and that’s my voice all over it, and I get nothing. If that were a radio spot, I would have. Same thing for the TV ads. I recorded those lines for the game, but now they’re all over television. It’s another gray area.”

“What drives video games is not Tracy and Hepburn; what drives it is the conception of the creative director,” said Ezra J. Doner, a former Hollywood executive who represents entertainment companies as a lawyer at Herrick, Feinstein in Manhattan, N.Y. “The actor whose appearance or voice is used is more analogous to a session music for a band. The session musicians don’t get residuals on the sales of the CD. They get paid a session fee. It’s not like the star quality of Tom Cruise that’s getting people to buy that video game.”

The general rate is $730/day. Hollick was paid $1050/day, or 43% more.

Mr. Hollick said he “asked about residuals when we negotiated, but I was told that was not a possibility.” And that’s about all we really need to know about this issue.

“In the early hours of Tuesday, April 29, an 18- year-old man was attacked by two men who stole his Grand Theft Auto 4 computer game on Golden Hill Lane in Leyland.

“As a result of inquiries, two men, aged 18 and 21 from Leyland, have been arrested on suspicion of robbery and assault. They are currently being held in custody at Leyland police station awaiting interview. Investigations are continuing.”

In the face of such a massive product launch as GTA 4, with its 6 million units sold in the first week, such reports are not uncommon, even if the people risking arrest to steal something worth $60 that they can buy in any shop are still silly nonetheless.

Grand Theft Auto 4 sold 926,000 units over five days for total sales of £39.9 million (US$78.3 million). These sales account for 61.2% of all software sold during the week.

The Xbox 360 version with just over half a million units sold continues to account for about 55% of the game’s sales, compared with 45% for the PS3.

Well I think you probably will see it, it’s just that a deal obviously was struck between Microsoft and Take 2 to do that. And if that’s what they want to do, I think that’s the last shot they have.

His suggestion to push this along is, if you’re a PS3 GTA 4 owner, e-mail Rockstar and ask them what’s coming.

“We knew Grand Theft Auto IV would break new ground in terms of the player’s experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level,” said Strauss Zelnick, Chairman of Take-Two.

“Rockstar’s goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece,” said Ben Feder, Take-Two’s Chief Executive Officer.

The Grand Theft Auto publisher accuses the authority and its sales agent, Titan Outdoor LLC, of violating a $300,000 ad campaign agreement and is seeking monetary damages of at least that amount.