GuavaBox https://guavabox.com/ Fri, 13 Jul 2018 16:04:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://guavabox.com/wp-content/uploads/2018/07/cropped-guavabox-icon-32x32.png GuavaBox https://guavabox.com/ 32 32 How Select International Partnered with GuavaBox to Deliver a Personalized Inbound Experience on the HubSpot CMS https://guavabox.com/how-select-international-partnered-with-guavabox-to-deliver-a-personalized-inbound-experience-on-the-hubspot-cms/?utm_source=rss&utm_medium=rss&utm_campaign=how-select-international-partnered-with-guavabox-to-deliver-a-personalized-inbound-experience-on-the-hubspot-cms https://guavabox.com/how-select-international-partnered-with-guavabox-to-deliver-a-personalized-inbound-experience-on-the-hubspot-cms/#respond Thu, 13 Aug 2015 09:51:03 +0000 https://guavabox2.wpengine.com/how-select-international-partnered-with-guavabox-to-deliver-a-personalized-inbound-experience-on-the-hubspot-cms/ The best technology in the world is likely the one that you never notice. Steve Jobs once said “Design is not just what it looks and feels like. Design is how it works.” When you think about your iPhone, you don’t think about how to do something.You just do it. You play your music, make your […]

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]]> https://guavabox.com/how-select-international-partnered-with-guavabox-to-deliver-a-personalized-inbound-experience-on-the-hubspot-cms/feed/ 0 3 Steps to Master HubSpot Lead Scoring and Create a Personalized Experience https://guavabox.com/3-steps-to-master-hubspot-lead-scoring-and-create-a-personalized-experience/?utm_source=rss&utm_medium=rss&utm_campaign=3-steps-to-master-hubspot-lead-scoring-and-create-a-personalized-experience https://guavabox.com/3-steps-to-master-hubspot-lead-scoring-and-create-a-personalized-experience/#respond Thu, 12 Mar 2015 14:30:00 +0000 https://guavabox2.wpengine.com/3-steps-to-master-hubspot-lead-scoring-and-create-a-personalized-experience/ Delivering a personalized experience to your leads is one of HubSpot’s greatest perks. Every lead approaches a buying decision from a different angle. HubSpot helps you maximize results by creating custom tailored messages for each angle. HubSpot Lead Scoring is the contact property that drives content personalization. HubSpot does it by recording the behaviors of each website […]

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]]> https://guavabox.com/3-steps-to-master-hubspot-lead-scoring-and-create-a-personalized-experience/feed/ 0 Website Personalization 101: Planning a HubSpot COS Redesign https://guavabox.com/website-personalization-101-planning-a-hubspot-cos-redesign/?utm_source=rss&utm_medium=rss&utm_campaign=website-personalization-101-planning-a-hubspot-cos-redesign https://guavabox.com/website-personalization-101-planning-a-hubspot-cos-redesign/#respond Wed, 11 Mar 2015 14:30:00 +0000 https://guavabox2.wpengine.com/website-personalization-101-planning-a-hubspot-cos-redesign/ We just launched a major HubSpot COS redesign for a client here in the Pittsburgh area. They have been doing inbound marketing for a long time, but needed something fresh. They wanted their online image to meet the caliber of content they’ve been creating. It was an awesome project. A week after launch, leads are already up 17% over […]

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]]> https://guavabox.com/website-personalization-101-planning-a-hubspot-cos-redesign/feed/ 0 5 Inexcusable Signs You’re Not Maximizing Your HubSpot Portal https://guavabox.com/5-inexcusable-signs-youre-not-maximizing-your-hubspot-portal/?utm_source=rss&utm_medium=rss&utm_campaign=5-inexcusable-signs-youre-not-maximizing-your-hubspot-portal https://guavabox.com/5-inexcusable-signs-youre-not-maximizing-your-hubspot-portal/#respond Thu, 26 Feb 2015 21:06:00 +0000 https://guavabox2.wpengine.com/5-inexcusable-signs-youre-not-maximizing-your-hubspot-portal/ Nothing beats that new software smell. The long research process is over, you finally get those login credentials into your hands, and drive the portal off the lot (so to speak). You’re on top of the world because you feel like this is going to change things. This is just the push you need to transform the way […]

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]]> https://guavabox.com/5-inexcusable-signs-youre-not-maximizing-your-hubspot-portal/feed/ 0 5 Things Your Boss Wants to Know About Inbound Marketing https://guavabox.com/5-things-your-boss-wants-to-know-about-inbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=5-things-your-boss-wants-to-know-about-inbound-marketing https://guavabox.com/5-things-your-boss-wants-to-know-about-inbound-marketing/#respond Fri, 05 Dec 2014 21:00:00 +0000 https://guavabox2.wpengine.com/5-things-your-boss-wants-to-know-about-inbound-marketing/ Within the last two years, “inbound marketing” has become an increasingly prevalent buzzphrase emerging in conversations around the marketing table. We’re noticing a trend right now—a surge of traditional marketing professionals becoming inbound marketing enthusiasts. They’ve done some preliminary research in response to their growing needs and have seemed to find a new hope. The hurdle […]

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]]> https://guavabox.com/5-things-your-boss-wants-to-know-about-inbound-marketing/feed/ 0 5 Blogging Mistakes Boring B2B Companies Make (and how to spice things up) https://guavabox.com/5-blogging-mistakes-boring-b2b-companies-make-and-how-to-spice-things-up/?utm_source=rss&utm_medium=rss&utm_campaign=5-blogging-mistakes-boring-b2b-companies-make-and-how-to-spice-things-up https://guavabox.com/5-blogging-mistakes-boring-b2b-companies-make-and-how-to-spice-things-up/#respond Mon, 01 Dec 2014 17:00:00 +0000 https://guavabox2.wpengine.com/5-blogging-mistakes-boring-b2b-companies-make-and-how-to-spice-things-up/ Evaluate the website of B2B companies nowadays and you’ll immediately recognize one thing: most all of them are blogging. How well they’re utilizing their blog, however, is an entirely different story. Here are five blogging mistakes that “boring” B2B companies make, and how to how spice things up: Categorizing Themselves as “Boring” Who’s to say […]

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]]> https://guavabox.com/5-blogging-mistakes-boring-b2b-companies-make-and-how-to-spice-things-up/feed/ 0 What Thanksgiving and Inbound Marketing Have in Common https://guavabox.com/what-thanksgiving-and-inbound-marketing-have-in-common/?utm_source=rss&utm_medium=rss&utm_campaign=what-thanksgiving-and-inbound-marketing-have-in-common https://guavabox.com/what-thanksgiving-and-inbound-marketing-have-in-common/#respond Wed, 26 Nov 2014 17:00:00 +0000 https://guavabox2.wpengine.com/what-thanksgiving-and-inbound-marketing-have-in-common/ Every year we gather around the sacred dinner table to enjoy a hardy meal consisting of enough turkey, stuffing and other assortments to break our belts. This is Thanksgiving, a tradition in remembrance of the celebration the Pilgrims engaged in after successfully setting up a colony in the New Land a year after arriving. Much […]

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]]> https://guavabox.com/what-thanksgiving-and-inbound-marketing-have-in-common/feed/ 0 Cold Calling Is Dead & Inbound Marketing Holds the Smoking Gun https://guavabox.com/cold-calling-is-dead-inbound-marketing-holds-the-smoking-gun/?utm_source=rss&utm_medium=rss&utm_campaign=cold-calling-is-dead-inbound-marketing-holds-the-smoking-gun https://guavabox.com/cold-calling-is-dead-inbound-marketing-holds-the-smoking-gun/#respond Mon, 24 Nov 2014 17:00:00 +0000 https://guavabox2.wpengine.com/cold-calling-is-dead-inbound-marketing-holds-the-smoking-gun/ Nowadays, it seems that there are countless people—both inside and outside of the marketing world—claiming the death of something. The death of social media, email, digital, integrated marketing and so forth and so on. Everyone has their own opinion on what’s fading in and fading out. Most of these “(insert phrase) is dying” claims are […]

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]]> https://guavabox.com/cold-calling-is-dead-inbound-marketing-holds-the-smoking-gun/feed/ 0 4 Signs that Your Website Needs Inbound Marketing Tweaks https://guavabox.com/4-signs-that-your-website-needs-inbound-marketing-tweaks/?utm_source=rss&utm_medium=rss&utm_campaign=4-signs-that-your-website-needs-inbound-marketing-tweaks https://guavabox.com/4-signs-that-your-website-needs-inbound-marketing-tweaks/#respond Fri, 21 Nov 2014 17:00:00 +0000 https://guavabox2.wpengine.com/4-signs-that-your-website-needs-inbound-marketing-tweaks/ You’ve built your website, sat back and watched it do its work. After having some time to distance yourself from that development process–approving mock ups, cultivating copy, gathering images and getting that final product perfect–you’ve started asking yourself, “What should my website be doing besides just being ‘out there?'” From our inbound marketing perspective, yes, […]

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]]> https://guavabox.com/4-signs-that-your-website-needs-inbound-marketing-tweaks/feed/ 0 5 Reasons to Add eBooks to Your Manufacturing Marketing Strategy https://guavabox.com/5-reasons-to-add-ebooks-to-your-manufacturing-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=5-reasons-to-add-ebooks-to-your-manufacturing-marketing-strategy https://guavabox.com/5-reasons-to-add-ebooks-to-your-manufacturing-marketing-strategy/#respond Thu, 20 Nov 2014 19:23:00 +0000 https://guavabox2.wpengine.com/5-reasons-to-add-ebooks-to-your-manufacturing-marketing-strategy/ What could eBooks and your manufacturing marketing strategy possibly have in common? More than you would think at first glance. Traditional marketing strategies often involve tactics that are here today and gone tomorrow. The unfortunate truth is that most businesses invest in these “temporary” assets. As a manufacturer, you’re looking to attract and convert leads. […]

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