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    <title>Gumption</title>
    
    
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    <updated>2010-03-16T09:18:23-07:00</updated>
    <subtitle>Joe McCarthy's ruminations on inspiration, aspiration and perspiration.</subtitle>
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        <title>The Coffee Party: Political Conversation vs. Confrontation</title>
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        <link rel="replies" type="text/html" href="http://gumption.typepad.com/blog/2010/03/the-coffee-party-political-conversation-vs-confrontation.html" thr:count="6" thr:updated="2010-03-19T15:31:37-07:00" />
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        <published>2010-03-16T09:18:23-07:00</published>
        <updated>2010-03-16T09:18:08-07:00</updated>
        <summary>I attended a Coffee Party kickoff meeting at SoulFood Books, Music and Organic Coffee House on Saturday. Approximately 40 people subdivided into smaller groups to discuss their hopes and fears about the state of the union. Amid the largely liberal...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
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        <category scheme="http://sixapart.com/ns/types#tag" term="coffee party" />
        <category scheme="http://sixapart.com/ns/types#tag" term="politics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="tea party" />
        
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<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.flickr.com/photos/gumption/4433255796/" style="float: right;" title="Coffee Party @ SoulFood Books, Music &amp; Coffee by gumption, on Flickr"><img alt="Coffee Party @ SoulFood Books, Music &amp; Coffee" height="180" src="http://farm5.static.flickr.com/4005/4433255796_f3a7e0e5af_m.jpg" style="margin: 0px 0px 5px 5px;" width="240" /></a> I attended a <a href="http://coffeepartyusa.com/">Coffee Party</a> kickoff meeting at <a href="http://soulfoodbooks.com/">SoulFood Books, Music and Organic Coffee House</a> on Saturday. Approximately 40 people subdivided into smaller groups to discuss their hopes and fears about the state of the union. Amid the largely liberal perspectives voiced by several participants, I was delighted to discover an unanticipated diversity of opinions in our group. A number of common themes emerged, but I came away most hopeful about the prospect for preserving this diversity and promoting a resurgence of <a href="http://en.wikipedia.org/wiki/Middle_way">the middle way</a> in American politics.</p>

<p>Among the issues raised by participants were ethics, elections, economics, employment, energy and the environment. At several points, I was reminded of Paul Hawken's book, <a href="http://www.blessedunrest.com/">Blessed Unrest: How the Largest Movement in the World Came Into Being and Why No One Saw It Coming</a>, and a blog post I wrote about his systems view of <a href="http://gumption.typepad.com/blog/2007/09/blessed-unrest-.html">the interrelationships between social, economic and environmental justice</a>. At other points, I was reminded of Doug Rushkoff's book, <a href="http://rushkoff.com/books/life-incorporated/">Life, Incorporated: How the World Became a Corporation and How To Take It Back</a> - e.g., one person championing <em>de-marginalization</em>, another recommending the <em>de-personalization of the corporation</em> (referring to <a href="http://en.wikipedia.org/wiki/Legal_person">the 1844 U.S. Supreme Court decision designating a corporation as a natural person</a>) and another suggesting a transformation from a <em>me society</em> to a <em>we society</em>.</p>

<p>During the course of the discussions, there were a number of references to the <a href="http://en.wikipedia.org/wiki/Tea_Party_movement">Tea Party movement</a> - whose members tend to be <a href="http://www.cnn.com/2010/POLITICS/02/17/tea.party.poll/index.html">male, rural, upscale, and overwhelmingly conservative</a> - mostly in the context of expressing opposition to or at least distinction from that movement. I believe there are some important areas of agreement between values espoused by the Tea Party and the Coffee Party: an affinity for transparency, accountability and responsibility, and an aversion to abuses of power and other perceived injustices. </p><p>There do appear to be areas of differences between the Tea Party and the Coffee Party; among the most significant - to me - are the tactics employed. Based on what I've read and seen, the Tea Party seems to be rather ideological and confrontational whereas my first experience with the Coffee Party suggests a more idealistic and conversational approach to politics. Some members and groups within the Tea Party appear to be adopting the demonizing and spiteful rhetoric that was used so extensively during the McCain-Palin campaign of 2008. The tone and tenor of the discussions and debates within the Coffee Party meeting - in which some people articulated and advocated strong positions - was far more civil and respectful. </p><p>In a blog post about <a href="http://gumption.typepad.com/blog/2009/11/coffee-conversation-community-and-culture-at-starbucks.html">coffee, conversation, community and culture at Starbucks</a>, I proposed the possibility of promoting <em>civic</em> engagement without sacrificing <em>civil</em> engagement, noting that others have articulated a tension between the two:</p><blockquote><p>In a recent article in the Wall Street Journal, <a href="http://online.wsj.com/article/SB10001424052748704576204574529943328514078.html">Coffeehouses: Bringing the Buzz Back</a>, <a href="http://www.michaelidov.com/">Michael Idov</a> talks about some of the European coffeehouses I first read about in <a href="http://www.amazon.com/Grand-Literary-Cafes-Europe-Fitch/dp/1845371143">The Grand Literary Cafes of Europe</a>,
warning that Americans are "losing the coffeehouse ... to our own
politeness". Idov claims that while coffeehouses were once "hotbed[s]
of a proudly rootless culture", "seminaries of sedition" with
traditions of "intellectual sparring", they have now become elitist
bastions of "<a href="http://en.wikipedia.org/wiki/Balkanization">balkanization</a>". While these coffeehouses may have promoted <em>civic</em> engagement, it appears that they were not well known for <em>civil</em> engagement.</p></blockquote>

<p>I [still] believe it is possible to have vigorous debate - in the best traditions of the coffee house - without stooping to the vilification of one's opponent(s).</p><p>That said, one of my concerns about the Coffee Party is how effective a conversational approach can be at this juncture in American politics. We may come to understand and appreciate - if not agree with - one another better, but will this effect changes in policy and legislation? Especially if other, more ideologically unified parties and movements - and corporations - are more certain, focused and strident about their views. It's hard to have a productive conversation if no one else is listening.</p>

<p>In an earlier post, on <a href="http://gumption.typepad.com/blog/2008/11/conservativism-liberalism-and-independence.html">conservatism, liberalism and independence</a>, I recounted a classic Doonesbury comic strip:</p><blockquote><p>In the main portion of the strip, Chase [a conservative] sums up the differences between
liberals and conservatives: "[Y]ou liberals are hung up on fairness!
You actually try to respect all points of view! But conservatives feel
no need whatsoever to consider other views. We know we're right, so why
bother? Because we have no tradition of tolerance, we're unencumbered
by doubt! So we roll you guys every time!" When Mark [a liberal] replies "Actually,
you make a good point...", Chase responds, "See! Only a loser would
admit that!"</p>

</blockquote>

<p>Listening to "<a href="http://www.kuow.org/program.php?id=19694">The Science of Wisdom</a>" on KUOW Weekday yesterday, I heard <a href="http://www.stephenshall.com/">Stephen S. Hall</a>, author of <a href="http://www.amazon.com/Wisdom-Philosophy-Neuroscience-Stephen-Hall/dp/0307269108/">Wisdom: From Philosophy to Neuroscience</a>, talk about the power of anger as a motivating emotion. While he said that anger and wisdom are not antithetical, the ability to regulate anger and other emotions effectively is one of the hallmarks of a wise person<span class="status-body"><span class="entry-content" /></span>. However, he also observed that many famous wise people have been willing to run the risk of contradicting conventional wisdom and adopt adversarial stances. </p>

<p>The question, I suppose, is whether it is wiser - and/or more effective - to promote alternative perspectives through conversational or confrontational tactics, or to advocate adversarial positions with consideration or condescension. Personally, I tend to prefer coffee to tea.</p>

<p /></div>
</content>


    </entry>
    <entry>
        <title>Some highlights from CSCW 2010</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/03/some-highlights-from-cscw-2010.html" />
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        <published>2010-03-05T16:33:43-08:00</published>
        <updated>2010-03-05T17:07:48-08:00</updated>
        <summary>CSCW 2010 - the ACM Conference on Computer Supported Cooperative Work - is the first CSCW I've missed since 1998. I tried following along remotely via the Twitter #cscw2010 hashtag, which may have been the next best thing to being...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
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        <category scheme="http://sixapart.com/ns/types#tag" term="computer supported cooperative work" />
        <category scheme="http://sixapart.com/ns/types#tag" term="conference" />
        <category scheme="http://sixapart.com/ns/types#tag" term="cscw 2010" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.cscw2010.org/" style="float: right;"><img alt="cscw2010_logo" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a9048405970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a9048405970b-150wi" style="margin: 0px 0px 5px 5px; width: 128px;" title="CSCW 2010, the ACM Conference on Computer Supported Cooperative Work" /></a> <a href="http://www.cscw2010.org/">CSCW 2010</a> - the ACM Conference on Computer Supported Cooperative Work - is the first CSCW I've missed since 1998. I tried following along remotely via the <a href="http://twitter.com/#search?q=%23cscw2010">Twitter #cscw2010 hashtag</a>, which may have been the next best thing to being there ... but it was a distant second. I was glad to read a few posts on <a href="http://cacm.acm.org/blogs/blog-cacm/">BLOG@CACM</a> (which, unfortunately, does not appear to support tags) and view some of the 400+ <a href="http://www.flickr.com/search/?q=cscw2010&amp;m=tags">cscw2010 photos on Flickr</a>, and am delighted that the entire <a href="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/forms/contents.htm">CSCW 2010 Proceedings</a> has been posted online. However, for a conference devoted to "the design and use of technologies that affect groups, organizations, and communities", I think there is room for improvement in the community's use of social media to more broadly disseminate the knowledge reported in Savannah, Georgia, last month.</p>As many people know, I am an irrepressible - perhaps even fanatical - promoter of <a href="http://www.slideshare.net">SlideShare</a> ("YouTube for Powerpoint") in any context where people are using slides to present their work. <a href="http://twitter.com/ShaunaCausey">Shauna Causey</a> recently <a href="http://twitter.com/ShaunaCausey/status/10003325598">tweeted</a> about her pleasant surprise at the viral nature of SlideShare after posting her slides from a recent <a href="http://smcseattle.com/">Social Media Club Seattle</a> [motto: "If you get it, share it"] educational event on <a href="http://smcseaedfeb2010.eventbrite.com/">Location-Based Apps</a>: <blockquote><p><span class="status-body"><span class="entry-content">Wow! Just got a note saying my overview of location based apps hit No. 1 on Slideshare. Thx, @<a class="tweet-url username" href="http://twitter.com/gumption" rel="nofollow">gumption</a> for pursuading me to upload it tday.</span></span></p>

</blockquote>

<p>During the CSCW conference, I tweeted a couple of invitations to authors to post their <a href="http://www.slideshare.net/tag/cscw2010">CSCW 2010 slides on SlideShare</a>. Unfortunately, only three authors have posted their slides (and tagged them with "cscw2010"). Fortunately, these presentations are associated with three of my favorite papers from the conference - in fact, I've already referenced them in comments I've posted on other blogs. </p>

<p>Over the years, I've posted blog entries with notes from <a href="http://gumption.typepad.com/blog/2004/11/frontchannels_b.html">CSCW 2004</a> (Chicago), <a href="http://gumption.typepad.com/blog/2006/11/cscw_2006_notes.html">CSCW 2006</a> (Banff) and <a href="http://gumption.typepad.com/blog/2008/11/notes-from-cscw-2008.html">CSCW 2008</a> (San Diego), and will continue this tradition in somewhat abbreviated form this year, focusing my highlighting on these three papers. Given that Eric, who first commented on my CSCW 2004 blog post, recently commented that he generally prefers to read shorter blog entries - and that more careful and concise editing may help me get more out of my own writing - it seems appropriate that I make this a relatively short post (by my standards).</p><p>Note that I do not mean to imply that the collection below represents the best papers from CSCW 2010 in any objective sense  - although one did win a Best Paper or Note award (top 1%) and another won an Honorable Mention (top 5%) - but they resonate with me, and given the extra effort expended by the authors to use social media to share the results of their work, I'm happy to help further promote their research.</p>

<div id="__ss_3160058" style="width: 425px;"><strong style="margin: 12px 0pt 4px; display: block;"><a href="http://www.slideshare.net/jantin/readers-are-not-free-riders-clean" title="Readers Are Not Free Riders Presentation">Readers Are Not Free Riders Presentation</a></strong><object height="355" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=readersarenotfree-riders-clean-100212114101-phpapp01&amp;stripped_title=readers-are-not-free-riders-clean" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=readersarenotfree-riders-clean-100212114101-phpapp01&amp;stripped_title=readers-are-not-free-riders-clean" type="application/x-shockwave-flash" width="425" /></object><div style="padding: 5px 0pt 12px;"><p>View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/jantin">jantin</a>.</p></div></div>

<table><tbody><tr align="left" valign="top"><td width="102"><p style="margin: 6px 0pt; text-align: center; text-indent: 0pt;"><img height="100" src="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/forms/thumbnails/375n.jpg" width="100" /></p></td>
 <td valign="middle" width="483"><p style="margin: 6px 0pt 4px 2px; text-align: left; text-indent: 0pt;"><a href="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/docs/p127.pdf" style="text-decoration: none;"><font color="#666666" face="Arial" size="2"><strong>Readers 
 are Not Free-Riders: Reading as a Form of Participation on Wikipedia</strong></font></a> <font color="#000000" face="Arial" size="1">(Page 
 127)</font><br />
 <font color="#555555" face="Times New Roman" size="2">Judd Antin 
 <em>(University of California - Berkeley)<br />
 </em>Coye Cheshire <em>(University of California - Berkeley)</em><em> 
 </em></font></p></td>
 <td width="59"><img height="52" src="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/forms/index_files/quill.jpg" title="CSCW 2010 Honorable Mention" width="54" /></td></tr></tbody></table>

<p><strong>Abstract</strong>: The success of Wikipedia as a large-scale collaborative effort has spurred researchers to examine the motivations and behaviors of Wikipedia’s participants. However, this research has tended to focus on active involvement rather than more common forms of participation such as reading. In this paper we argue that Wikipedia’s readers should not all be characterized as free-riders – individuals who knowingly choose to take advantage of others’ effort. Furthermore, we illustrate how readers provide a valuable service to Wikipedia. Finally, we use the notion of legitimate peripheral participation to argue that reading is a gateway activity through which newcomers learn about Wikipedia. We find support for our arguments in the results of a survey of Wikipedia usage and knowledge. Implications for future research and design are discussed.irrational outcome.</p>

<p><strong>Highlights</strong>: As I noted in a comment on <a href="http://www.technotaste.com/blog/readers-are-not-free-riders/">Judd Antin's blog post about the paper</a>, I'm always drawn to work that challenges long-held beliefs and conventional wisdom … especially when it shines a positive light on a previously scorned behavior. They cite numerous other studies that highlight the value of [just] reading: as an indicator of value, as contributing to the formation of an audience (motivating those who create / edit entries), and as a form of legitimate peripheral participation that may represent a gateway to more engaged forms of participation. The authors conducted a study of their own that shows many readers of Wikipedia have incomplete operational knowledge regarding the norms and affordances for contributing to Wikipedia in more involved ways, beyond reading - and linking to - articles. </p>

<p>Personally, I think the <a href="http://www.lifewithalacrity.com/2009/03/power-laws.html">power law of participation</a> that leads to only a small fraction of community members to create or edit content on Wikipedia - or any other online social media site - is more of a feature than a bug. For example, I suspect that one of the largest "mass contribution" episodes ever was <a href="http://spring.newsvine.com/_news/2006/08/01/307864-stephen-colbert-causes-chaos-on-wikipedia-gets-blocked-from-site">Stephen Colbert's Wikipedia stunt</a>, in which
he urged viewers of his show to edit the Wikipedia
entry for elephants to say that the population of elephants had tripled in the last 6
months.</p>

<div id="__ss_3156062" style="width: 425px;"><strong style="margin: 12px 0pt 4px; display: block;"><a href="http://www.slideshare.net/mor/informermeformer-cscw-presentation" title="Informer-Meformer CSCW Presentation">Informer-Meformer CSCW Presentation</a></strong><object height="355" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=cscwpresentationfinal-100212082532-phpapp01&amp;stripped_title=informermeformer-cscw-presentation" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=cscwpresentationfinal-100212082532-phpapp01&amp;stripped_title=informermeformer-cscw-presentation" type="application/x-shockwave-flash" width="425" /></object><div style="padding: 5px 0pt 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/mor">mor</a>.</div></div>

<table><tbody><tr align="left" valign="top"><td width="120"><p style="margin: 6px 0pt; text-align: center; text-indent: 0pt;"><img height="69" src="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/forms/thumbnails/284n.jpg" width="100" /></p></td>
 <td valign="middle" width="466"><p style="margin: 6px 0pt 4px 2px; text-align: left; text-indent: 0pt;"><a href="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/docs/p189.pdf" style="text-decoration: none;"><font color="#666666" face="Arial" size="2"><strong>Is 
 it Really About Me? Message Content in Social Awareness Streams</strong></font></a> <font color="#000000" face="Arial" size="1">(Page 
 189)</font><br />
 <font color="#555555" face="Times New Roman" size="2">Mor Naaman 
 <em>(Rutgers University)<br />
 </em>Jeffrey Boase <em>(Rutgers University)</em><em> <br />
 </em>Chih-Hui Lai <em>(Rutgers University)</em><em> </em></font></p></td>
 <td width="58"><br /></td></tr></tbody></table><p><span color="#555555" size="2;" style="font-family: Times New Roman;"><em /></span></p>

<p><strong>Abstract</strong>: In this work we examine the characteristics of social activity and patterns of communication on Twitter, a prominent example of the emerging class of communication systems we call “social awareness streams.” We use system data and message content from over 350 Twitter users, applying human coding and quantitative analysis to provide a deeper understanding of the activity of individuals on the Twitter network. In particular, we develop a content-based categorization of the type of messages posted by Twitter users, based on which we examine users’ activity. Our analysis shows two common types of user behavior in terms of the content of the posted messages, and exposes differences between users in respect to these activities.</p>

<p><strong>Highlights</strong>: This paper has already received well-deserved attention by prominent social media sites and gurus, such as <a href="http://mashable.com/2009/09/29/meformers/">Mashable</a>, one of the most popular social media aggregator sites, and <a href="http://www.steverubel.com/study-twitter-is-made-of-80-meformers-and-20">Steve Rubel</a>, SVP and Director of Insights for Edelman, the world's largest PR firm... as well as some not-so-prominent sites, such as my blog post on <a href="http://gumption.typepad.com/blog/2010/02/power-laws-and-pyramids-participation-gratification-and-distraction-in-social-media.html">Power Laws and Pyramids: Participation, Gratification, and Distraction in Social Media</a>. (which also mentions the Antin &amp; Cheshire paper). Mor and his colleagues looked at a collection of public tweets by 125,593 Twitter users, and randomly selected a sample of 350 users who had at least 10 "friends" (for which I would prefer to substitute "followees"), 10 followers, and had posted at least 10 messages. Interestingly, <a href="http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/">Twitter statistics recently reported by RJMetrics</a> reveal some interesting power law properties, showing that approximately 25% of Twitter users (or accounts) have no followers, 40% have 1-5 followers and 12% have 6-10 followers - although as I noted in a blog post on <a href="http://gumption.typepad.com/blog/2010/01/the-commoditization-of-twitter-followers.html">The Commoditization of Followers</a>, there are a number of innovative ways to artificially inflate follower counts - and fewer than 25% have posted 10 or more tweets. </p>

<p>The 3,379 messages were coded into one of 9 categories. The authors distinguish between <em>Meformers</em> - users whose messages were predominantly in the "Me now" category, e.g., "tired and upset" - and <em>Informers</em> - users whose messages were predominantly in the "Information sharing" category, e.g., messages with links to [more] information. They found that "Informers have more friends (Median1=131) and followers (Median2=112) than Meformers (Median1=61, Median2= 42)" and that "Informers also have a higher proportion of mentions of other users in their messages (M=54% vs. M=41%)". This suggests that shining a bright light on others may attract more attention than shining a bright light one oneself ... and as I suggested in a blog post on <a>Co-Promotion Reconsidered: The Recursive Attraction of Attention</a>, there are a variety of techniques Twitter users can use to increase the probability that some of the light they shine will reflect back on them.</p>

<div id="__ss_3188584" style="width: 425px;"><strong style="margin: 12px 0pt 4px; display: block;"><a href="http://www.slideshare.net/eegilbert/understanding-deja-reviewers" title="Understanding Deja Reviewers">Understanding Deja Reviewers</a></strong><object height="355" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=cscw2010-deja-gilbert-100215182144-phpapp01&amp;stripped_title=understanding-deja-reviewers" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=cscw2010-deja-gilbert-100215182144-phpapp01&amp;stripped_title=understanding-deja-reviewers" type="application/x-shockwave-flash" width="425" /></object><div style="padding: 5px 0pt 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/eegilbert">eegilbert</a>.</div></div>

<table><tbody><tr align="left" valign="top"><td width="102"><p style="margin: 6px 0pt; text-align: center; text-indent: 0pt;"><img height="100" src="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/forms/thumbnails/388n.jpg" width="100" /></p></td>
 <td valign="middle" width="483"><p style="margin: 6px 0pt 4px 2px; text-align: left; text-indent: 0pt;"><a href="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/docs/p225.pdf" style="text-decoration: none;"><font color="#666666" face="Arial" size="2"><strong>Understanding 
 Deja Reviewers</strong></font></a> <font color="#000000" face="Arial" size="1">(Page 
 225)</font><br />
 <font color="#555555" face="Times New Roman" size="2">Eric Gilbert 
 <em>(University of Illinois at Urbana-Champaign)<br />
 </em>Karrie Karahalios <em>(University of Illinois at Urbana-Champaign)</em><em> 
 </em></font></p></td>
 <td valign="middle" width="59"><img height="49" src="http://research.microsoft.com/en-us/um/redmond/groups/connect/CSCW_10/forms/index_files/wreath.jpg" title="CSCW 2010 Best Paper" width="54" /></td></tr></tbody></table><p><span color="#555555" size="2;" style="font-family: Times New Roman;"><em /></span></p>

<p><strong>Abstract</strong>: People who review products on the web invest considerable time and energy in what they write. So why would someone write a review that restates earlier reviews? Our work looks to answer this question. In this paper, we present a mixed- method study of deja reviewers, latecomers who echo what other people said. We analyze nearly 100,000 Amazon.com reviews for signs of repetition and find that roughly 10– 15% of reviews substantially resemble previous ones. Using these algorithmically-identified reviews as centerpieces for discussion, we interviewed reviewers to understand their motives. An overwhelming number of reviews partially explains deja reviews, but deeper factors revolving around an individual’s status in the community are also at work. The paper concludes by introducing a new idea inspired by our findings: a self-aware community that nudges members toward community-wide goals. </p>

<p><strong>Highlights</strong>: This is one of my favorite CSCW papers ever - and it's only 4 pages! Eric and Karrie provide some fascinating qualitative results that complement earlier, more quantitative results about reviewing behavior, e.g., a paper by Talwar, <em>et al.</em>, on <a href="http://portal.acm.org/citation.cfm?id=1250931">Understanding user behavior in online feedback reporting</a>, in the ACM EC 2007 conference on electronic commerce. The personality and social psychology behind rating and reviewing is also receiving increasing attention in non-academic circles, e.g., a recent post on Adina Levin's blog about <a href="http://www.alevin.com/?p=2050">Learning about Web Rating Systems</a> and a Wall Street Journal article last October, <a href="http://online.wsj.com/article/SB125470172872063071.html">On the Internet, Everyone's a Critic But They're Not Very Critical</a>, reporting that the average online review is 4.3 out of 5 stars.</p><p>Amazon suffers from a "curse of success" when it comes to online community participation: tens of millions of reviews, so many that the reviews for popular products are overwhelming for many users. Using computational linguistic analysis, they found that approximately 10-15% of reviews are <em>deja reviews</em>: effectively echoing earlier reviews. In their interviews with 20 reviewers of the most popular products, they discovered two general classes of reviewers operating under very different motivations. <em>Amateur</em> reviewers (9 of 20) have posted fewer than 30 reviews and have very few "this was helpful" votes on their reviews; <em>Pro</em> reviewers (11 of 20) have posted hundreds of reviews, have received many "helpful" votes and even have a following on Amazon. Amateur reviewers are motivated by an intrinsic, "almost visceral reaction" to the products; Pro reviewers are motivated by extrinsic goals of building "a brand or identity" within the reviewing community. Pro reviewers include authors of other books who create more links back their own books with every review they post, as well as those who are eager to reach the Top 100 status (or higher) among Amazon reviewers.</p><p>While a number of approaches have been invented for helping users wade through the seas of online reviews, the authors propose an interesting idea, based on their work. Invite amateur reviewers to rate deja reviews (those that are similar to their own)since they may see value in similar sentiments expressed in [more] compelling ways. Pro reviewers may be extrinsically motivated to rate any other reviews as low, and so should be excluded. Secondly, noting that the Amazon reviewers constitute "a self-aware community that knows what it wants", the computational linguistic techniques that were used to identify similarities among reviews might also be used to identify features that have not yet been thoroughly addressed, and amateur reviewers could be invited to effectively fill in the gaps.</p><p>And speaking of gaps, there are clearly significant gaps in my review of CSCW 2010. In checking the tweetstream for #cscw2010, I see that Mimi Ito has posted her closing keynote on <a href="http://www.itofisher.com/mito/publications/amateur_media_p_1.html">Amateur Media Production in a Networked Ecology</a>, complete with embedded videos that I presume she used in her talk. While the talk looks great - and very relevant to issues of social belonging, identity, and participation that are addressed in the papers I reviewed above - I'm going to end <em>this</em> amateur media production here and now, and take a little time to enjoy some natural ecology on an unseasonably sunny and warm winter afternoon in Seattle.</p></div>
</content>


    </entry>
    <entry>
        <title>Applying the One Percent Doctrine to Climate Change</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/02/applying-the-one-percent-doctrine-to-climate-change.html" />
        <link rel="replies" type="text/html" href="http://gumption.typepad.com/blog/2010/02/applying-the-one-percent-doctrine-to-climate-change.html" thr:count="2" thr:updated="2010-02-27T18:29:12-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341bf70f53ef012877b0bd67970c</id>
        <published>2010-02-25T09:36:36-08:00</published>
        <updated>2010-02-25T09:36:37-08:00</updated>
        <summary>I remember hearing an NPR Fresh Air interview with Ron Suskind, author of The One Percent Doctrine: Deep Inside America's Pursuit of It's Enemies Since 9/11, shortly after the book came out in 2006, in which he explained that the...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Politics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Science" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="bush administration" />
        <category scheme="http://sixapart.com/ns/types#tag" term="climate change" />
        <category scheme="http://sixapart.com/ns/types#tag" term="environment" />
        <category scheme="http://sixapart.com/ns/types#tag" term="obama administration" />
        <category scheme="http://sixapart.com/ns/types#tag" term="one percent doctrine" />
        <category scheme="http://sixapart.com/ns/types#tag" term="terrorism" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.ronsuskind.com/theonepercentdoctrine/" style="float: right;"><img alt="Onepercentdoctrine_cover" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a8add54f970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a8add54f970b-115wi" style="margin: 0px 0px 5px 5px; width: 110px;" title="The One Percent Doctrine: Deep Inside America's Pursuit of It's Enemies Since 9/11, by Ron Suskind" /></a> I remember hearing an <a href="http://www.npr.org/templates/story/story.php?storyId=5498114">NPR Fresh Air interview</a> with <a href="http://www.ronsuskind.com/">Ron Suskind</a>, author of <a href="http://www.ronsuskind.com/theonepercentdoctrine/">The One Percent Doctrine: Deep Inside America's Pursuit of It's Enemies Since 9/11</a>, shortly after the book came out in 2006, in which he explained that the title came from a statement made by [then] Vice President Dick Cheney about the Bush Administration's pre-emptive policy for "low-probability, high-impact events":</p>

<blockquote><p><em>If there's a <strong>1% chance</strong> that Pakistani scientists are helping al-Qaeda build or develop a nuclear weapon, we have to treat it as a certainty in terms of our response. It's not about our analysis ... It's about our response.</em></p>
<p>[Excerpted from an interview with Suskind in Time, <a href="http://www.time.com/time/magazine/article/0,9171,1205478,00.html">The Untold Story of al-Qaeda's Plot to Attack the Subway</a>]</p>

</blockquote>

<p><a href="http://www.joelkotkin.com/content/006-joels-books" style="float: left;"><img alt="Next-hundred-million-joel-kotkin" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a8add707970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a8add707970b-100wi" style="margin: 0px 5px 5px 0px; width: 90px;" title="The Next 100 Million: America in 2050, by Joel Kotkin" /></a> Last week, I was listening to an <a href="http://www.kuow.org/program.php?id=19451">interview on KUOW's The Conversation</a> with <a href="http://www.joelkotkin.com/">Joel Kotkin</a>, author of <a href="http://www.joelkotkin.com/content/006-joels-books">The Next 100 Million: America in 2050</a>. In contrast - if not contradiction - to the <a href="http://en.wikipedia.org/wiki/Zero_population_growth">negative impacts of continued population growth</a> articulated by many people and organizations, Kotkin predicts that the anticipated population increase of the next 100 million people in the United States will be a net gain, adding to our diversity, competitiveness and overall economic strength. When host <a href="http://www.kuow.org/about/staff.php?staff=1268">Ross Reynolds</a> asked him about <a href="http://www.scientificamerican.com/article.cfm?id=population-growth-climate-change">the impact of population growth on climate change</a>, Kotkin revealed that he is a <a href="http://www.grist.org/article/series/skeptics/">climate change skeptic</a> (along with <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/12/18/AR2009121800002.html">40% of the American public</a>), and expressed doubt about the likelihood that humans, especially those in high resource consumption countries like the United States, have a significant impact on climate change.</p>

<p><a href="http://www.boston.com/news/politics/gallery/092508_debates_history?pg=4" style="float: right;"><img alt="ThereYouGoAgain" class="asset asset-image at-xid-6a00d8341bf70f53ef012877b0a48b970c " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef012877b0a48b970c-100wi" style="margin: 0px 0px 5px 5px; width: 99px;" title="'There you go again', Ronald Reagan's retort to Jimmy Carter in a 1980 U.S. Presidential debate" /></a> During <a href="http://www.kuow.org/program.php?id=19452">part two of the interview</a>, one caller asked about Kotkin's views on adopting a population-control policy, noting the growth in energy use per capita. Kotkin - reciting a refrain of "I've seen this movie before" [reminiscent of Ronald Reagan's famous catchphrase, "<a href="http://en.wikipedia.org/wiki/There_you_go_again">there you go again</a>", in his cheerfully derisive dismissal of Jimmy Carter's compelling articulation of a <a href="http://www.presidency.ucsb.edu/ws/index.php?pid=32466">national health plan</a> during the 1980 U.S. Presidential debate] - talked about earlier reports of impending crises - or what he calls variations of "an environmental apocalypse" -  that did not come to pass, and then deftly switched the metric by stating that energy use per<span style="font-style: italic;"> </span><em>GDP</em> was declining. Anyone who has read David Korten's book, <a href="http://www.davidkorten.org/NewEconomyBook">Agenda for a New Economy</a>, or Doug Rushkoff's book, <a href="http://rushkoff.com/books/life-incorporated/">Life, Incorporated</a>, may be a <em>GDP-skeptic</em>, and question whether GDP is an appropriate metric for assessing the health of the economy ... much less the environment.</p>

<p>Another caller, who identified himself as Billy, from Seattle's Ravenna neighborhood, posed a particularly penetrating and provocative question (the one that sparked this post):</p>
<blockquote>
<p>If the scientists are wrong and we act on their prescriptions, then we'll spend a lot of money on green technology, and maybe we'll blight a lot of landscapes with windmills. But really, in the worst case, we're talking about wasting a lot of money. </p>

<p>But if he [Kotkin] is wrong, and we act on his prescriptions, then we are facing - potentially - a disaster. It's not like climate change in the past that happened gradually. We're talking about very quick and rapid changes.<br /><br />So, to me, if there's a 10% - even a 5% - chance that the scientists are right, dealing with that [climate change], as difficult as it is, really seems like the prudent thing to do.</p>

</blockquote>

<p>Kotkin replied that he supports making some changes, but that they should be less drastic and be primarily motivated by clear and present dangers, such as reducing dirty air or enhancing our national security by reducing dependence on foreign oil. This is ironic on at least two levels. From what I understand, Kotkin considers himself a futurist (and indeed, the title of his book is future-oriented), so it's interesting that he is promoting a more "presentist" perspective. Secondly, his emphasis on national security brings to mind Cheney's earlier dictum about the unacceptability of even the slightest risk of another devastating terrorist attack.</p>

<p>I wonder how many climate change skeptics accept - or champion - the One Percent Doctrine with respect to the risk of terrorism ... and what percentage of risk of environmental apocalypse they would find acceptable. Kotkin argues that earlier religious fundamentalists' warnings of an apocalypse have been largely supplanted by "hysterical" warnings of environmental apocalypse, but I do wonder whether religious fundamentalists - Christian and Muslim - may still be more drawn to visions of a more "traditional" version of apocalypse these days. </p>Continuing with the theme of fundamentalism, but returning to the terrorism domain, in a recent PBS Newshour segment on <a href="http://www.pbs.org/newshour/bb/terrorism/jan-june10/terrorpolicy_02-15.html">Biden and Cheney Clash Over Terror Trial Policy</a>, CSIS Senior Adviser <a href="http://csis.org/expert/juan-carlos-zarate">Juan Carlos Zarate</a>, who served the Bush administration as deputy assistant to the president and deputy national security adviser for combating terrorism from 2005 to 2009, argued that we are seeing a "fundamental continuity in our counterterrorism policies". Georgetown University Law Professor <a href="http://www.law.georgetown.edu/faculty/facinfo/tab_faculty.cfm?Status=Faculty&amp;ID=235">David Cole</a> countered that we are seeing a continuity in the war(s), but significant shifts in policy, especially with respect to policy decisions to operate "within the frame of the rule of law".

<p /><script src="http://www.pbs.org/wgbh/pages/frontline/js/pap/embed.js?news01n3b3aqdf2" type="text/javascript" />

<p>I'm not sure what the Obama administration's position is on the One Percent Doctrine with respect to terrorism, and I'm increasingly unsure about what their position is with respect to the environment. The announcement last week of <a href="http://www.npr.org/templates/story/story.php?storyId=123070898">Obama's upport for nuclear power</a>, coupled with proposals to expand clean energy sources and assign a cost to the polluting emissions of fossil fuels, represents the latest attempt to find common ground and pursue <a href="http://en.wikipedia.org/wiki/Middle_way">a middle way</a>. However, I wonder if greater progress can be made by adopting what some may consider a more extremist position, and apply the One Percent Doctrine to the risks of climate change.</p></div>
</content>


    </entry>
    <entry>
        <title>Clinical Wisdom: Knowledge, Experience, Compassion, Creativity and Honesty</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/02/clinical-wisdom-knowledge-experience-compassion-creativity-and-honesty.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341bf70f53ef012877a5db20970c</id>
        <published>2010-02-16T08:03:00-08:00</published>
        <updated>2010-02-16T08:03:00-08:00</updated>
        <summary>NPR's Scott Simon (@nprscottsimon), host of Weekend Editition Saturday, is one of my favorite mainstream media players ... and with over 1.3 million Twitter followers, I know I am not alone. Simon Says, his weekly essays, are among the most...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Health" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Heard on NPR" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Inspiration" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Science" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.npr.org/templates/story/story.php?storyId=3874941" style="float: right;"><img alt="Ssimon" border="0" class="asset asset-image at-xid-6a00d8341bf70f53ef012877a5ba25970c " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef012877a5ba25970c-800wi" style="margin: 0px 0px 5px 5px;" title="Scott Simon" /></a> NPR's <a href="http://www.npr.org/templates/story/story.php?storyId=3874941">Scott Simon</a> (<a href="http://twitter.com/nprscottsimon">@nprscottsimon</a>), host of <a href="http://www.npr.org/templates/rundowns/rundown.php?prgId=7">Weekend Editition Saturday</a>, is one of my favorite mainstream media players ... and with over 1.3 million Twitter followers, I know I am not alone. <a href="http://www.npr.org/templates/story/story.php?storyId=4495795">Simon Says</a>, his weekly essays, are among the most insightful and provocative segments I hear on the radio. </p>

<p>In this week's essay, <a href="http://www.npr.org/templates/story/story.php?storyId=123684060">The Kindness of Cleveland</a>, Scott expresses gratitude for the care and camaraderie he enjoyed in and around the <a href="http://my.clevelandclinic.org/default.aspx">Cleveland Clinic</a>. He specifically highlights the care he received from <a href="http://my.clevelandclinic.org/staff_directory/staff_display.aspx?doctorid=3197">Dr. Edward Benzel</a>, the neurosurgeon who performed his cervical spine surgery ... and who gave him an inspiring paper to read afterward. The paper</p>

<p><a href="http://my.clevelandclinic.org/staff_directory/staff_display.aspx?doctorid=3197" style="float: left;"><img alt="EdwardBenzel" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a8a3115d970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a8a3115d970b-100wi" style="margin: 0px 5px 5px 0px; width: 90px;" title="Edward Benzel, MD" /></a> I don't know whether Dr. Benzel listens to NPR's Weekend Edition Saturday, so I don't know this is a case of <a href="http://gumption.typepad.com/blog/2007/01/mutual_inspirat.html">mutual inspiration</a>, but it is certainly a case of the <em>transitive property of inspiration</em>: Benzel inspired Simon who inspired me to write about Benzel's insights into clinical wisdom ... and perhaps this post will serve to inspire others.</p>

<p>Actually, the chain of inspiration goes back much further than Dr. Benzel, as he invokes the wisdom of <a href="http://en.wikipedia.org/wiki/Albert_Einstein">Albert Einstein</a>, <a href="http://en.wikipedia.org/wiki/Louis_Pasteur">Louis Pasteur</a>, <a href="http://en.wikipedia.org/wiki/Friedrich_Nietzsche">Friedrich Nietzsche</a>, <a href="http://en.wikipedia.org/wiki/James_C._Collins">Jim Collins</a>, <a href="http://en.wikipedia.org/wiki/Moli%C3%A8re">Molière</a>, <a href="http://en.wikipedia.org/wiki/Voltaire">Voltaire</a> and <a href="http://en.wikipedia.org/wiki/Book_of_Leviticus">Leviticus</a>, to name a few of the inspirational forbears he quotes in his article.</p>
<p>The article, <a href="http://www.cns.org/publications/clinical/56/pdf/cnb10909000049.pdf">Defining Collective Experience: When Does Wisdom Take Precedence?</a>, published in <a href="http://www.cns.org/publications/clinical/56/default.aspx">Volume 56 of Clinical Neurosurgery</a>, by the <a href="http://www.cns.org/">College of Neurological Surgeons</a>, defines <em>clinical wisdom</em> as the application of knowledge, experience and the Golden Rule. In the course of arriving at this definition, Benzel reveals a number of insights into clinical practice and theory that I believe extend well beyond the walls of any clinic ... and may even transform one of the definitions of the word <a href="http://www.merriam-webster.com/dictionary/clinical">clinical</a> - "analytical or coolly dispassionate".</p>

<p><a href="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a8a2f7e5970b-pi" style="float: right;"><img alt="Benzel-WisdomIntelligenceHonesty" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a8a2f7e5970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a8a2f7e5970b-300wi" style="margin: 0px 0px 5px 5px; width: 265px;" title="Wisdom, Intelligence and Honesty with Self, by Edward Benzel" /></a> He begins by tracing the evolution of our understanding of wisdom, from <em>logical empiricism</em> - in which wisdom is seen as a manifestation of <em>knowledge</em>, or assimilation of facts - to a more recent articulation by educational theorist <a href="http://en.wikipedia.org/wiki/David_A._Kolb">David Kolb</a>, a prominent proponent of <a href="http://en.wikipedia.org/wiki/Experiential_learning">experiential learning</a>, that wisdom involves both <em>knowledge</em> and <em>experience</em>. However, Benzel argues that knowledge + experience = <em>intelligence</em>, and that wisdom involves more than intelligence ... and that intelligence can exist independently of wisdom. He uses the Chinese metaphor of <a href="http://en.wikipedia.org/wiki/Yin_and_yang">yin and yang</a> to explain that a <em>wolf</em> can be very wise in the effective application of its limited knowledge or intelligence, while a <em>surgeon</em> can be very intelligent and yet not very wise. He invokes the wisdom of the father of modern medicine, the late Canadian physician <a href="http://en.wikipedia.org/wiki/William_Osler">Sir William Osler</a>, and his insights into the central role of <em>honesty with self</em>: distinguishing between clear cases, doubtful cases and mistakes, and emphasizing the importance of learning from the doubtful cases and mistakes ... which is only possible when one embraces radical self-honesty. "No self deception. No shrinking from the truth."</p>

<p>Benzel presents a definition offered by <a href="http://en.wikipedia.org/wiki/David_Sackett">David Sackett</a> (another Canadian physician) for <em>evidence-based medicine</em>: "the conscientious, explicit and judicious use of the current best evidence in making decisions about the care of individual patients". He goes on to list all the reasons why the medical literature may be a "poor source" of best evidence or valid information: methodological flaws, conflicts of interest and various biases including investigator bias, patient selection bias, winner-loser bias, intellectual bias and financial bias.</p>

<p>One poignant illustration of biases, conflicts of interest and implicit hypocrisy was revealed through the use of an audience response system at a national medical meeting four years ago. A surgeon presented a clinical case to a group of other surgeons, 80% of whom voted to recommend a particular surgical procedure for the patient in the case. When asked a short time later how many would undergo the operation themselves, 80% said no.</p>

<p>These biases and conflicts of interest take a toll not only on our individual and collective <em>health</em>, but with the steadily increasing financial costs of health care, they take a toll on our individual and collective <em>wealth</em>. Benzel makes two recommendations for how to implement his patient-centric ideology in the clinical and surgical arenas:</p>

<ul>
<li>Act (accordingly) as if you or yours are the patient</li>
<li>Act (accordingly) as if you are paying for the are you recommend</li>
</ul>

<p>Essentially, Benzel is making a case for the application of <a href="http://en.wikipedia.org/wiki/The_Golden_Rule_%28ethics%29">the Golden Rule</a>, and the adoption of a core ideology of <em>patient-centric </em>medicine ... or perhaps more appropriately, a patient-centric approach to <em>health</em>, which may or may not involve medicine. Two <a href="http://www.brainyquote.com/quotes/authors/w/william_osler.html">William Osler quotes</a> that were not included in Benzel's paper may serve to further highlight this theme:</p><blockquote><p>The good physician treats the disease; the great physician treats the patient who has the disease. <br /><br />The first duties of the physician is to educate the masses not to take medicine. </p>

</blockquote>Following Scott Simon, I wish to express my gratitude to Dr. Benzel for educating the masses about patient-centric health care, and for sharing his understanding of clinical wisdom with great compassion, creativity and honesty.<p />

<p /></div>
</content>


    </entry>
    <entry>
        <title>Notes from @BigBlog meetup at Soulfood in Redmond</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/02/notes-from-bigblog-meetup-at-soulfood-in-redmond.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341bf70f53ef0120a88df90a970b</id>
        <published>2010-02-11T10:39:54-08:00</published>
        <updated>2010-02-11T12:58:02-08:00</updated>
        <summary>I enjoyed attending my first SeattlePI.com BigBlog meetup last night at Soulfood Books, Music and Organic Coffee House in Redmond. Monica Guzman (@moniguzman) organized the event, and Nick Eaton (@njeaton), who writes the SeattlePI.com Microsoft blog, was the special guest....</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Events" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weblogs" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="bloggers" />
        <category scheme="http://sixapart.com/ns/types#tag" term="meetup" />
        <category scheme="http://sixapart.com/ns/types#tag" term="microsoft" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reporters" />
        
<content type="html" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;I enjoyed attending my first &lt;a href="http://blog.seattlepi.com/thebigblog/"&gt;SeattlePI.com BigBlog&lt;/a&gt; meetup last night at &lt;a href="http://soulfoodbooks.com/"&gt;Soulfood Books, Music and Organic Coffee House&lt;/a&gt; in Redmond. &lt;a href="http://moniguzman.com/"&gt;Monica Guzman&lt;/a&gt; (&lt;a href="http://twitter.com/moniguzman"&gt;@moniguzman&lt;/a&gt;) organized the event, and &lt;a href="http://blog.seattlepi.com/microsoft/bio.asp#bio150043"&gt;Nick Eaton&lt;/a&gt; (&lt;a href="http://twitter.com/njeaton"&gt;@njeaton&lt;/a&gt;), who writes the &lt;a href="http://blog.seattlepi.com/microsoft/"&gt;SeattlePI.com Microsoft blog&lt;/a&gt;, was the special guest. According to a &lt;a href="http://twitter.com/moniguzman/status/8930211328"&gt;tweet&lt;/a&gt; posted by Monica at the outset, other bloggers / tweeters / people there include &lt;span class="status-body"&gt;&lt;span class="entry-content"&gt; @&lt;a class="tweet-url username" href="http://twitter.com/jimgaynor"&gt;jimgaynor&lt;/a&gt; @&lt;a class="tweet-url username" href="http://twitter.com/gumption"&gt;gumption&lt;/a&gt; @&lt;a class="tweet-url username" href="http://twitter.com/stephaniemcc"&gt;stephaniemcc&lt;/a&gt; @&lt;a class="tweet-url username" href="http://twitter.com/ryanbartholomew"&gt;ryanbartholomew&lt;/a&gt; @&lt;a class="tweet-url username" href="http://twitter.com/luizmarq"&gt;luizmarq&lt;/a&gt; and @&lt;a class="tweet-url username" href="http://twitter.com/jasonp107"&gt;jasonp107&lt;/a&gt;; @&lt;a href="http://twitter.com/howardcwu"&gt;howardcwu&lt;/a&gt; arrived later.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.flickr.com/photos/gumption/4347538671/" title="SeattlePI BigBlog meetup @ SoulFood by gumption, on Flickr"&gt;&lt;img alt="SeattlePI BigBlog meetup @ SoulFood" height="375" src="http://farm3.static.flickr.com/2753/4347538671_529deafce4.jpg" width="500" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;my (paper="" -="" ...="" a="" about="" and="" any="" are="" at="" atoms="" attribution.="" bits,="" blog="" but="" case="" controversial="" d="" discussed="" do="" don="" expressed="" figured="" for="" from="" goal="" going="" here="" i="" in="" include="" instead,="" interest="" interesting="" is="" just="" least,="" links="" list="" m="" main="" me.="" meeting="" my="" not="" notebook)="" notes="" number="" of="" opinions="" or="" or,="" others.="" post="" share="" so="" some="" sort="" specific="" t="" talked="" the="" to="" to-read="" topics="" topics,="" transfer="" use="" via="" want="" we="" with=""&gt;&lt;/my&gt;&lt;/p&gt;

&lt;p&gt;Since Nick, the SeattlePI.com Microsoft reporter, was the special guest, we could hardly help but discuss the recent Op-Ed piece by former Microsoft VP Dick Brass on &lt;a href="http://www.nytimes.com/2010/02/04/opinion/04brass.html"&gt;Microsoft&amp;#39;s Creative Destruction&lt;/a&gt;. The piece kicked off a firestorm of conversation and controversy, online and offline. Nick posted an article about &lt;a href="http://blog.seattlepi.com/microsoft/archives/193414.asp"&gt;Microsoft has &amp;#39;dysfunctional corporate culture&amp;#39;, ex-exec says&lt;/a&gt; that prompted considerable commentary from readers (although Nick says he generally has to wear a virtual flak jacket for every article he posts).&lt;/p&gt;
&lt;p&gt;In searching for Nick&amp;#39;s article on SeattlePI.com, I discovered an earlier article syndicated from the NYTimes, by John Markoff in November 2000, about &lt;a href="http://www.seattlepi.com/business/bras11.shtml"&gt;Brass in the Middle of Microsoft&amp;#39;s Cultural Shift&lt;/a&gt; , which notes Brass&amp;#39; former job as New York Daily reporter, his personal passion and sense of mission around eBooks and tablet computers, and a reference to an earlier [stage of] reinvention:&lt;/p&gt;
&lt;p style="padding-left: 30px;"&gt;The tablet computer is one of the best examples of Microsoft&amp;#39;s multibillion dollar effort to reinvent itself for the presumed post-PC era.&lt;/p&gt;
&lt;p&gt;And, for further multidimensional irony, given that Brass chose the NYTimes in which to publish his recent Op-Ed piece ... and the fact the earlier article appeared in the SeattlePI, which then had a printed counterpart:&lt;/p&gt;
&lt;p style="padding-left: 30px;"&gt;Among other impacts, he predicts that The New York Times will publish its last version on paper in 2018.&lt;/p&gt;
&lt;p&gt;[Note to self: revisit this article in 8 years.]&lt;/p&gt;
&lt;p&gt;I suspect other Microsoft-related topics were discussed at the other end of the table, but we spent most of the time at our end talking about other things. Among other interesting things shared by other participants at the meeting:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://daringfireball.net/search?q=%22claim+chowder%22"&gt;Claim Chowder&lt;/a&gt;: A series of periodic postings by John Gruber at &lt;a href="http://daringfireball.net/"&gt;Daring Fireball&lt;/a&gt; that highlight irrationally exuberant claims by people and organizations in the techology industry.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://valleywag.gawker.com/5017424/stewart-butterfields-bizarre-resignation-letter-to-yahoo"&gt;Stewart Butterfield&amp;#39;s creative resignation letter&lt;/a&gt;, when he left Yahoo (Butterfield was a cofounder of &lt;a href="http://www.flickr.com"&gt;Flickr&lt;/a&gt;, which was acquired by Yahoo).&lt;/li&gt;
&lt;li&gt;The &lt;a href="http://www.foxscreenings.com/media/pdf/JamesCameronAVATAR.pdf%20"&gt;script for Avatar&lt;/a&gt;, which is available online, purportedly includes a reference to an R&amp;amp;D lab in the Bay area that might be construed as a reference to Google (I can&amp;#39;t find it, though). This arose during a skeptical discussion about Google&amp;#39;s mantra of &amp;quot;Don&amp;#39;t be evil&amp;quot;. &lt;em&gt;[Update: Jim Gaynor kindly clarified in a comment that the [thinly] veiled reference to Google is in the &lt;a href="http://www.pandorapedia.com/doku.php/the_rda"&gt;Pandorapedia entry for The RDA (Resources Development Administration&lt;/a&gt;), which was &amp;quot;little more than a Silicon Valley garage startup in the early 21st
century, when its two founders borrowed money from family members to
begin the company.&amp;quot;]&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.davidbrin.com/"&gt;David Brin&lt;/a&gt;&amp;#39;s provocative non-fiction book, &lt;a href="http://www.amazon.com/Transparent-Society-Technology-Between-Privacy/dp/0738201448"&gt;The Transparent Society: Will Technology Force Us to Choose Between Privacy and Freedom?&lt;/a&gt;, written in 1998, but just as relevant now as then ... if not moreso. I&amp;#39;ve written about the Transparent Society in a few blog posts: on &lt;a href="http://gumption.typepad.com/blog/2007/01/citizen_account.html"&gt;Citizen Accountability Projects&lt;/a&gt; and &lt;a href="http://gumption.typepad.com/blog/2006/10/bruce_sterling_.html"&gt;Bruce Sterling on Shaping Things through SPIMES: Technosocial Transformations for a Sustainable World&lt;/a&gt;. Positive reviews were also shared about Brin&amp;#39;s science fiction books, &lt;a href="http://www.amazon.com/Earth-David-Brin/dp/055329024X"&gt;Earth&lt;/a&gt; and Uplift Saga trilogy: &lt;a href="http://www.amazon.com/Sundiver-Uplift-Saga-Book-1/dp/0553269828"&gt;Sundiver&lt;/a&gt;, &lt;a href="http://www.amazon.com/Startide-Rising-Uplift-Saga-Book/dp/055327418X/"&gt;Startide Rising&lt;/a&gt; and &lt;a href="http://www.amazon.com/Uplift-War-Saga-Book/dp/0553279718"&gt;The Uplift War&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.seattle.gov/DoIT/about.htm"&gt;Bill Schrier, CIO for the City of Seattle&lt;/a&gt;, is leading efforts to make the government of Seattle more transparent.&lt;/li&gt;
&lt;li&gt;A discussion about [over]dependence on technology, initially prompted by the recent airing of &lt;a href="http://www.pbs.org/wgbh/pages/frontline/digitalnation/"&gt;PBS Frontline&amp;#39; Digital Nation&lt;/a&gt; and continuing on to the examples of calculators and iPhones, led to a reference to a NYTimes article asking whether &lt;a href="http://ideas.blogs.nytimes.com/2009/10/19/can-gps-help-your-brain-get-lost/"&gt;Can GPS Help Your Brain Get Lost?&lt;/a&gt;, which notes that &lt;blockquote&gt;“experts are picking up some worrying signs” about brain atrophy “once we lose the habit of forming cognitive maps.” Research is showing people, their heads in abstract spatial realms, flummoxed finding their way around in the real world.&lt;/blockquote&gt;There was a related reference to a study that revealed a non-trivial proportion of people would be more upset at losing their mobile phone than learning that a family member had died ... but I haven&amp;#39;t been able to track that down.&lt;/li&gt;
&lt;li&gt;There was a pithy, tweetworthy quote about outsourcing our brain functions and becoming nothing more than decision engines ... but I think it was phrased in a far more pithy way that I didn&amp;#39;t write down soon or fast enough ... probably due, in part, to my increasing dependence on note-taking on laptops vs. pen and paper.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Finally, a few people strongly recommended the &lt;a href="http://www.omnigroup.com/applications/omnifocus"&gt;OmniFocus Mac application&lt;/a&gt; for &lt;a href="http://www.davidco.com/"&gt;Getting Things Done&lt;/a&gt; ... which reminded me of a recent dinner meeting / presentation / conversation with David Allen - after which I wrote a blog post about &lt;a href="http://gumption.typepad.com/blog/2010/01/motivations-conversations-and-book-centered-sociality.html"&gt;motivations, conversations and book-centered sociality&lt;/a&gt;&amp;#0160; ... after which [I thought] I was sufficiently motivated to re-read GTD and re-apply the techniques. In a conversation a few days later, another friend, &lt;a href="http://twitter.com/coffeeshopchat"&gt;Jason Simon&lt;/a&gt;, had told me &amp;quot;there&amp;#39;s an app for that&amp;quot; and strongly recommended OmniFocus ... but it often takes N &amp;gt; 2 recommendations for me to overcome inertia ... especially when the recommendation is for a tool designed to help overcome inertia. &lt;/p&gt;&lt;p&gt;In any case, I&amp;#39;ve taken the first step, and ordered a new copy of the book - I gave away my first copy of GTD several years ago to my friend, &lt;a href="http://elizabethchurchill.com/"&gt;Elizabeth Churchill&lt;/a&gt; (who clearly gets a lot of things done) - and if this trial is more successful, I may blog more about Getting Things Done ... if I&amp;#39;m correctly remembering GTD terminology, &amp;quot;there&amp;#39;s a folder for that&amp;quot;.&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Power Laws and Pyramids: Participation, Gratification, and Distraction in Social Media</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/02/power-laws-and-pyramids-participation-gratification-and-distraction-in-social-media.html" />
        <link rel="replies" type="text/html" href="http://gumption.typepad.com/blog/2010/02/power-laws-and-pyramids-participation-gratification-and-distraction-in-social-media.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341bf70f53ef0128778a3440970c</id>
        <published>2010-02-10T16:38:14-08:00</published>
        <updated>2010-02-10T16:53:46-08:00</updated>
        <summary>I've been thinking and reading a lot lately about the different ways we can participate in social media, how others' responses to the social media content we produce can promote a sense of gratification, and how this - and any...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Psychology" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="online communities" />
        <category scheme="http://sixapart.com/ns/types#tag" term="power law of participation" />
        <category scheme="http://sixapart.com/ns/types#tag" term="web 2.0" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I've been thinking and reading a lot lately about the different ways we can participate in social media, how others' responses to the social media content we produce can promote a sense of gratification, and how this - and any - gratification can also lead to distraction.</p>

<p><a href="http://www.flickr.com/photos/ross/135959002/" style="float: right;" title="Power Law of Participation by Ross Mayfield, on Flickr"><img alt="Power Law of Participation" height="231" src="http://farm1.static.flickr.com/49/135959002_044797a68c.jpg" style="margin: 0px 0px 5px 5px;" width="281" /></a> One of my earliest and most memorable encounters with conceptualizing the distribution of participation was an insightful blog post by Ross Mayfield, CEO of SocialText, in 2006 on the <a href="http://ross.typepad.com/blog/2006/04/power_law_of_pa.html">Power Law of Participation</a>. Ross differentiated among several types of activities through which people can engage with social media: read, favorite, tag, comment, subscribe, share, network, write, refactor, collaborate, moderate and lead. He also composed a compelling graphic illustrating of how increasing levels of effort - or increasing ease of use through appropriate tools - can promote higher levels of engagement and transform participation from collective intelligence to collaborative intelligence. [Ross has since updated this graphic, in <a href="http://www.flickr.com/photos/ross/541707092/">2007</a> and <a href="http://www.flickr.com/photos/ross/3876117086/">2009</a>, but I still like the original the best.]</p>

<p><a href="http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html" style="float: left;"><img alt="SocialTechnographics" height="277" src="http://blogs.forrester.com/.a/6a00d8341c50bf53ef0120a7d7a3be970b-500wi" style="margin: 0px 5px 5px 0px;" title="Social Technographics ladder, by Josh Bernoff and Charlene Li, Forrester Research" width="250" /></a>More recently, as I noted in a blog post on <a href="http://gumption.typepad.com/blog/2010/01/conversations-and-conversationalists-in-social-media.html">conversations and conversationalists in social media</a>, <a href="http://twitter.com/jbernoff">Josh Bernoff</a> and his colleagues at Forrester Research, offered a new visualization metaphor (a <a href="http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html">sociotechnographics ladder</a>), an alliteratively appealing list of social media participation categories (creators, conversationalists, critics, collectors, joiners, spectators and inactives) and some specific estimates on the proportion of U.S. online adults who engage in these classes of activities. The Forrester data suggest that there may be a rising tide of participation, possibly propelled by the proliferation and pervasive use of efficient and reliable tools that ease the transition toward higher levels of participation, i.e., similar levels of effort can now yield higher levels of engagement. </p>

<p>However, as <a href="http://www.danah.org">danah boyd</a> has pointed out, there is value conferred through participating despite <a href="http://www.zephoria.org/thoughts/archives/2007/12/14/valuing_ineffic.html">inefficiency and unreliability</a>, - the more effort I have to expend to engage with you, the more important that engagement is to me ... and the more important it may be to you. As I recently <del>ranted</del> noted, the extreme ease of use provided by some online tools and activities can lead to <a href="http://gumption.typepad.com/blog/2010/01/the-commoditization-of-twitter-followers.html">a commoditization and devaluation of social media participation</a>, explaining - and perhaps undermining - some of the trends being tracked by others.</p>

<p><a href="http://www.flickr.com/photos/christophera/3367609602/" style="float: right;" title="Participation Inequality 90 9 1 by ChristopherA, on Flickr"><img alt="Participation Inequality 90 9 1" height="180" src="http://farm4.static.flickr.com/3600/3367609602_4445e5cfb9_m.jpg" style="margin: 0px 0px 5px 5px;" width="240" /></a> A few months ago, <a href="http://www.danmccomb.com/">Dan McComb</a> pointed me to a series of three insightful
articles by Christopher Allen on "Community by the Numbers". The third article of the series, on <a href="http://www.lifewithalacrity.com/2009/03/power-laws.html">Power Laws</a>, explores <em>participation inequality</em> and the tendency for hierarchies to
form as online communities to grow, wherein working groups of intermittent participants occupy a middle layer between leaders and readers. He notes that a variation of the <a href="http://en.wikipedia.org/wiki/Pareto_principle">Pareto Principle</a> (the "80/20 rule") often holds - "90% of an online community tends to be lurkers, 9% tends to be intermittent participants, and 1% tends to be active participants."  As a community attracts more readers, more people tend to rise up to participate more actively (e.g., by writing or leading) ... and as more people participate more actively, more readers tend to be attracted. However, after communities grow beyond a certain size, the ratio of readers to leaders tends to increase. </p>

<p><a href="http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-distractions/" style="float: left;" title="The Hierarchy of Digital Distractions | Information is Beautiful"><img alt="The Hierarchy of Digital Distractions" height="255" src="http://s3.amazonaws.com/infobeautiful/hierarchy_distractions_960.gif" style="margin: 0px 5px 5px 0px;" width="240" /></a> A recent visualization of <a href="http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-distractions/">The Hierarchy of Digital Distractions</a> compellingly - and rather humorously - conveys how various channels and modes of participation may be perceived and prioritized by users in very large communities of social media users. The pyramid metaphor, surely modeled after <a href="http://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs">Maslow's Hierarchy of Needs</a>, differentiates among the relative levels of distraction generated by the receipt of various types of messages. The low end of the pyramid (labeled automatic / reflexive) includes LinkedIn updates, work-related email and anything on MySpace. The middle level (appreciation / being wanted) includes landline phone calls, notifications of new Twitter followers and email linking to videos of frolicking kittens. The higher levels  (deep contact / deep appreciation / mystery) include mobile phone calls, retweets by the Twitterati and a new Facebook friend request from a hot stranger.</p>

<p>One of the interesting elements reflected in the choice of labeled data points is the differentiation of distraction levels between a new Twitter follower vs. a retweet vs. a retweet by the Twitterati, i.e., someone with many followers ... who is thereby better able to effectively <a href="http://gumption.typepad.com/blog/2010/02/copromotion-reconsidered-the-recursive-attraction-of-attention.html">co-promote and recursively attract attention to you</a> ... er, or is it co-promotion of and attention to your tweet? Of course, the distinction is moot if <a href="http://lancestrate.blogspot.com/2009/02/you-are-what-you-tweet.html">you are what you tweet</a>. </p><p><a href="http://en.wikipedia.org/wiki/Looking_glass_self" style="float: right;"><img alt="300px-The_looking_glass_self" border="0" class="asset asset-image at-xid-6a00d8341bf70f53ef012875f137f4970c image-full " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef012875f137f4970c-800wi" style="margin: 0px 0px 5px 5px;" title="The Looking Glass Self" /></a> Although this model is framed in terms of distraction, I believe that
levels of distraction are highly correlated with - and often caused by
- the relative levels of <em>gratification</em> we may feel when we receive messages indicating various levels of attention ... from different types of attendees. Gratification derived via others can be considerably more powerful than self-gratification, which is why a retweet by someone else - especially a member of the Twitterati - is often more satisfying than posting self-referential tweets ... or, as Mor Naaman and his colleagues might label this, based on their <a href="http://infolab.stanford.edu/%7Emor/research/naamanCSCW10.pdf">CSCW 2010 paper</a>, <em>meforming</em> (sharing information about oneself, e.g., "tired and upset") ... and writing this leads me to wonder how much meforming contributes to the actual construction of self ... especially within the context of Charles Cooley's theory of a <a href="http://en.wikipedia.org/wiki/Looking_glass_self">looking-glass self</a>.</p>

<p>Another paper presented at CSCW 2010 this week reminds us that users at the left end of the power law of participation or the lower rungs of the sociotechnographics ladder are contributing to communities, but often in less ostensible ways. In <a href="http://www.technotaste.com/blog/readers-are-not-free-riders/">Readers are not Free-Riders: Reading as a Form of Participation on Wikipedia</a>, Judd Antin and Coye Cheshire, highlight the valuable contributions of readers of Wikipedia, which I think applies to other forms of social media. The authors argue that readers are engaging in a form of <em>legitimate peripheral participation</em> by increasing the size of the audience, which, in turn, motivates others to engage in more active forms of participation. Reading may also act as a gateway <del>drug</del> activity, as most of the people who edit articles start out as readers ... and hopefully continue to read what others write.</p>

<p>Finally, it's probably worth noting that people who participate in social media [only] through reading are more likely to limit their engagement or indulgence in what Seth Godin calls <a href="http://sethgodin.typepad.com/seths_blog/2010/02/modern-procrastination.html">modern procrastination</a>.  They may also spend more time at the very bottom level of The Hierarchy of Distraction, i.e., they may get more "actual work" done than those who "progress" to higher levels of distraction.</p></div>
</content>


    </entry>
    <entry>
        <title>Co-promotion Reconsidered: The Recursive Attraction of Attention</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/02/copromotion-reconsidered-the-recursive-attraction-of-attention.html" />
        <link rel="replies" type="text/html" href="http://gumption.typepad.com/blog/2010/02/copromotion-reconsidered-the-recursive-attraction-of-attention.html" thr:count="2" thr:updated="2010-02-07T11:13:52-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341bf70f53ef0120a8674cb9970b</id>
        <published>2010-02-05T15:34:23-08:00</published>
        <updated>2010-02-06T07:55:33-08:00</updated>
        <summary>Amybeth Hale, a Talent Attraction Manager with AT&amp;T’s Interactive Staffing team, wrote a great primer on 4 Essential Traits for Social Media Success in your Career, which was recently posted on Mashable. The four traits are: Develop authentic relationships Be...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Advertising / Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weblogs" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="academia" />
        <category scheme="http://sixapart.com/ns/types#tag" term="attention" />
        <category scheme="http://sixapart.com/ns/types#tag" term="best practices" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        <category scheme="http://sixapart.com/ns/types#tag" term="twitter" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a _mce_href="http://www.researchgoddess.com/" href="http://www.researchgoddess.com/" target="_blank">Amybeth Hale</a>, a Talent Attraction Manager with AT&amp;T’s Interactive Staffing team, wrote a great primer on <a _mce_href="http://mashable.com/2010/02/03/social-media-success-traits/" href="http://mashable.com/2010/02/03/social-media-success-traits/">4 Essential Traits for Social Media Success in your Career</a>, which was recently posted on <a _mce_href="http://mashable.com/" href="http://mashable.com/">Mashable</a>. The four traits are:</p>
<ol>
<li>Develop authentic relationships</li>
<li>Be a digital trendsetter</li>
<li>Take risks</li>
<li>Give back (and/or pay it forward)</li>
</ol>
<p>I think there is one important trait missing: </p>

<ol start="5">
<li>Reference other people who attract social media attention </li>
</ol>
<p>Although it might qualify as a corollary to #4 (Give Back), I think it's important enough to give it separate billing, as I've noticed many people who appear to be successful at attracting attention in the social
media world, especially Twitter, exhibit this trait. When that attention is amplified through retweeting by those whose attention was initially attracted, it represents a recursive attraction of attention. And few practices are more effective at attracting attention than referencing someone in a blog post or tweet (not that this is necessarily the primary goal in referencing someone, but I suspect it is rarely an unwanted side effect).</p>

<p>Amybeth herself demonstrated the
value of this essential trait in her post, referencing 16 people, each of whom has more than 1,000 followers on Twitter (and some of whom have tens or even hundreds of thousands of followers), and 8 of whom tweeted or retweeted the post.</p>

<table>
<col align="left" /> <col align="left" /> <col align="right" /> <col align="right" /> <col align="right" /> <col align="right" /> <col align="left" />
<tbody><tr> <th>Name</th> <th>Twitter ID</th> <th>Following </th> <th>Followers</th> <th>Listed</th> <th>Tweets</th> <th>Retweeted?</th> </tr>
<tr> <td>Amybeth Hale</td> <td><a href="http://twitter.com/researchgoddess">@ResearchGoddess</a></td> <td>1,163</td> <td>4,808</td> <td>198</td> <td>34,873</td> <td><a href="http://twitter.com/researchgoddess/status/8602763037">yes</a></td> </tr>
<tr> <td>Elisa Camahort</td> <td><a href="http://twitter.com/ElisaC">@ElisaC</a></td> <td>780<br /></td> <td>4,430</td> <td>145</td> <td>20,945</td> <td>no</td> </tr>
<tr> <td>Keith Burtis</td> <td><a href="http://twitter.com/KeithBurtis">@KeithBurtis</a></td> <td>8,752</td> <td>10,520</td> <td>365</td> <td>75,767</td> <td><a href="http://twitter.com/KeithBurtis/status/8603728005">yes</a></td> </tr>
<tr> <td>Chris Brogan</td> <td><a href="http://twitter.com/chrisbrogan">@ChrisBrogan</a></td> <td>106,679</td> <td>121,009</td> <td>8,379</td> <td>181,423</td> <td>no</td> </tr>
<tr> <td>Amanda Mooney</td> <td><a href="http://twitter.com/amandamooney">@AmandaMooney</a></td> <td>997</td> <td>4,048</td> <td>135</td> <td>21,022</td> <td><a href="http://twitter.com/AmandaMooney/status/8603084547">yes</a></td> </tr>
<tr> <td>Dan Honigman</td> <td><a href="http://twitter.com/DanielHonigman">@DanielHonigman</a></td> <td>3,949</td> <td>6,048</td> <td>860</td> <td>22,106</td> <td>no</td> </tr>
<tr> <td>Jennifer Leggio</td> <td><a href="http://twitter.com/mediaphyter">@mediaphyter</a></td> <td>906</td> <td>15,352</td> <td>1,139</td> <td>87,870</td> <td><a href="http://twitter.com/mediaphyter/status/8603325399">yes</a></td> </tr>
<tr> <td>Kaitlyn Wilkins</td> <td><a href="http://twitter.com/CatchUpLady">@CatchUpLady</a></td> <td>894</td> <td>1,693</td> <td>55</td> <td>3,033</td> <td>no</td> </tr>
<tr> <td>Dave Knox</td> <td><a href="http://twitter.com/daveknox">@DaveKnox</a></td> <td>1,333</td> <td>5,631</td> <td>456</td> <td>2,221</td> <td>no</td> </tr>
<tr> <td>Kipp Bodnar</td> <td><a href="http://twitter.com/kbodnar32">@kbodnar32</a></td> <td>2,684</td> <td>3,904</td> <td>282</td> <td>26,995</td> <td><a href="http://twitter.com/kbodnar32/status/8634844256">yes</a></td> </tr>
<tr> <td>Venessa Miemis</td> <td><a href="http://twitter.com/venessamiemis">@VenessaMiemis</a></td> <td>901</td> <td>2,317</td> <td>363</td> <td>2,166</td> <td><a href="http://twitter.com/VenessaMiemis/status/8603180972">yes</a></td> </tr>
<tr> <td>Jessica Randazza</td> <td><a href="http://twitter.com/JessicaRandazza">@JessicaRandazza</a></td> <td>1,976</td> <td>3,258</td> <td>187</td> <td>13,932</td> <td><a href="http://twitter.com/JessicaRandazza/status/8603246894">yes</a></td> </tr>
<tr> <td>Laura Roeder</td> <td><a href="http://twitter.com/lkr">@lkr</a></td> <td>460</td> <td>7,616</td> <td>350</td> <td>21,864</td> <td>no</td> </tr>
<tr> <td>Kneale Mann</td> <td><a href="http://twitter.com/knealemann">@KnealeMann</a></td> <td>11,254</td> <td>12,973</td> <td>304</td> <td>34,218</td> <td><a href="http://twitter.com/knealemann/status/8609490511">yes</a></td> </tr>
<tr> <td>Ken Burbary</td> <td><a href="http://twitter.com/kenburbary">@KenBurbary</a></td> <td>6,950</td> <td>7,211</td> <td>805</td> <td>32,143</td> <td>no</td> </tr>
<tr> <td>Len Kendall</td> <td><a href="http://twitter.com/lenkendall">@LenKendall</a></td> <td>2,544</td> <td>5,630</td> <td>490</td> <td>54,775</td> <td>no</td> </tr>
<tr> <td>Sarah Evans</td> <td><a href="http://twitter.com/PRsarahevans">@PRsarahevans</a></td> <td>10,157</td> <td>38,325</td> <td>2,824</td> <td>47,747</td> <td><a href="http://twitter.com/prsarahevans/status/8604894305">yes</a></td> </tr>
</tbody></table>

<p>The combined Twitter followership of the 16 people is nearly
250,000 (though I'm sure there is considerable overlap in their sets
of followers); while only 8 of them tweeted or retweeted the post, that represents a potential amplification of attention beyond Amybeth's followers of up to 90,000 followers (modulo the aforementioned overlap). Now, with <a href="http://twitter.com/mashable">@Mashable</a>'s followership of 1,956,431, I'm not sure how many additional users lie in the set difference between Mashable followers and the combined followers of all those referenced in the article, but I still believe the social media value of the trait holds, as not everyone posts articles on Mashable.</p>

<p>Four years ago, I wrote about <a _mce_href="http://gumption.typepad.com/blog/2006/03/copromotional_c.html" href="http://gumption.typepad.com/blog/2006/03/copromotional_c.html">Co-Promotional Considerations: Customerizing and The Brand "Us"</a>, in which I described the practices of <a href="http://www.jonessoda.com/">Jones Soda</a> and <a href="http://www.lunabar.com/">Luna Bars</a>, which respectively incorporate photos or quotes from their customers on their labels, representing what I called a <em>customerization</em> of their [co-]promotional campaigns:</p><blockquote><p>I had earlier speculated on the evolving nature of <a href="http://gumption.typepad.com/blog/2005/01/promotional_con.html">promotional considerations</a>
as new social marketing channels arise, noting possible conflicts of
interest that may diminish the potential impact of some of these
channels (e.g., how much can we trust reviews by people who may derive
direct financial benefit from the products or services they are
reviewing).  What I particularly like about the Jones and Luna
customerization techniques is that they are really <em>co-promotional</em>:
customers whose visual or verbal content is co-opted for use on labels
can promote themselves (and/or their loved ones) along with the
product(s) they are telling people about.  Neither Jones nor Luna
offers any financial incentive to people whose content is chosen for
co-promotion on their labels; the wealth they are sharing is <em><a href="http://www.amazon.com/gp/product/157851441X/ref=ase_gumption-20">attentional</a></em> rather than financial.</p>

</blockquote><blockquote><a href="http://gumption.typepad.com/.shared/image.html?/photos/uncategorized/jonessodacreamsoda.JPG" onclick="window.open(this.href, '_blank', 'width=640,height=225,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img alt="Jonessodacreamsoda" border="0" height="137" src="http://gumption.typepad.com/blog/images/jonessodacreamsoda.JPG" title="Jonessodacreamsoda" width="390" /></a><p> </p>

<p><a href="http://gumption.typepad.com/.shared/image.html?/photos/uncategorized/lunabar.JPG" onclick="window.open(this.href, '_blank', 'width=512,height=384,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img alt="Lunabar" border="0" height="192" src="http://gumption.typepad.com/blog/images/lunabar.JPG" title="Lunabar" width="256" /></a> </p>

<p><a href="http://gumption.typepad.com/.shared/image.html?/photos/uncategorized/lunadedication.JPG" onclick="window.open(this.href, '_blank', 'width=640,height=135,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img alt="Lunadedication" border="0" height="89" src="http://gumption.typepad.com/blog/images/lunadedication.JPG" title="Lunadedication" width="424" /></a> </p>

</blockquote>As I noted in that earlier post, I think the practice of co-promotion can be a positive thing, although that is not always the case. For example, in the academic world, researchers often employ <em>defensive citation </em>in conference and journal papers - citing work by peers who may be reviewing their submissions, partly or even primarily for the purpose of assuring that those peers do not feel slighted by the omission of what the reviewers may consider to be relevant work to the submission. A related practice, <span style="font-style: italic;">gratuitous</span><em> citation</em>, is sometimes employed to flatter or
compliment other researchers, especially prominent or senior
researchers, with an aim to curry favor with the powers that be.<p>I don't mean to suggest that most - or even many - citations (or authors) are defensive or gratuitous, but it is a fact of life (or work) in many domains that one must be careful to please - or avoid angering - the people in positions to potentially promote you, and so I don't think anyone would dispute that these considerations factor into some submissions [and I never thought about the double entendre of that word in this context]. And since the most prominent and senior researchers tend to be the ones who sit on program committees and editorial review boards, there is an unavoidable <a href="http://en.wikipedia.org/wiki/Matthew_effect">Matthew effect</a>, wherein the rich get richer ... or more precisely, those with many citations (and hence prominence) are cited more often. </p>

<p>In my last post, I expressed some concerns about <a href="http://gumption.typepad.com/blog/2010/01/the-commoditization-of-twitter-followers.html">the commoditization of Twitter followers</a> [about which I was tempted to post the tweet "How to Write a Blog Post that Won't Get Tweeted"]. One of the things I mentioned was the growing plethora of various tools and techniques attempt to measure Twitter influence. The quest for [evidence of] attention and impact is not restricted to social media (although, in a way, I supppose that academic publications could be considered a special case of social media). For example, <a href="http://www.harzing.com/pop.htm">Harzing's "Publish or Perish" tool</a> is designed to measure academic influence:</p><blockquote><p>Are you applying for tenure, promotion or a new job? Do you want to
			include evidence of the impact of your research? Is your work cited
			in journals which are not ISI listed? Then you might want to try Publish or
			Perish, designed to help individual academics to present their case for research
		impact to its best advantage. </p>

</blockquote>

<p> Returning to the recursive attraction of attention in social media, I want to be clear that I do not mean to suggest that Amybeth's blog post is either defensive or promiscuous. In fact, I chose it primarily because I think it is a well-written article that provides an engaging overview with helpful examples of best practices ... and given that its aim is to highlight those practices, I thought it may be useful to use it as another helpful example of an important practice in the successful use of social media ... especially if one of the metrics of success is attention.</p>

<p><a href="http://gumption.typepad.com/blog/2009/12/the-dark-side-of-digital-backchannels-in-shared-physical-spaces.html" style="float: right;"><img alt="DarkTwitterBird-reversed" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a700b2ad970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a700b2ad970b-200wi" style="margin: 0px 0px 5px 5px; width: 188px;" title="The Dark Side of Digital Backchannels in Shared Physical Spaces" /></a> One of my posts that has attracted the most attention is on <a href="http://gumption.typepad.com/blog/2009/12/the-dark-side-of-digital-backchannels-in-shared-physical-spaces.html">the dark side of digital backchannels in shared physical spaces</a> back in early December. As in Amybeth's post, I also referenced a number of people prominent in the social media world, e.g., <a href="http://www.danah.org/">danah boyd</a> (<a href="http://twitter.com/zephoria">@zephoria</a>, with 22,669 followers), <a href="http://radar.oreilly.com/brady/">Brady Forest</a> (<a href="http://twitter.com/brady">@brady</a>, with 6,169 followers), <a href="http://www.scottberkun.com/">Scott Berkun</a> (<a href="http://twitter.com/berkun">@berkun</a>, with 3,267 followers) and <a href="http://web-strategist.com/blog">Jeremiah Owyang</a> (<a href="http://twitter.com/jowyang">@jowyang</a>, with 59,141 followers). I know that danah and Scott retweeted my post, but don't know if Brady, Jeremiah or anyone else I referenced did. I would have used that post as the strawman here, but finding tweets that old would be challenging; using Amybeth's post was far more convenient, and - given its focus on social media best practices (vs. some of the worst practices I was highlighting) - more relevant. </p>

<p>I keep grappling with the issue of appropriate attraction of attention. I believe that some level of attention is necessary to survive - if we don't attract the attention (and affection) of our parents or other caretakers as infants, we will die. In my blog post on <a href="http://gumption.typepad.com/blog/2009/12/coffee-community-and-health.html">coffee, community and health</a>, I wrote about some of the health benefits we derive later in life from the attention of <a href="http://gumption.typepad.com/blog/2009/11/consequential-strangers-and-acquaintanceships-online-and-offline.html">consequential strangers and acquaintances</a>, such as we might enjoy at coffeehouses and other third places. But as Don Miguel Ruiz warns in the Introduction to <a href="http://www.miguelruiz.com/index.php?option=com_content&amp;view=article&amp;id=6:the-four-agreements&amp;catid=13:books&amp;Itemid=7">The Four Agreements</a>:</p><blockquote><p> With that fear of being punished and that fear of not getting the reward [of attention from our parents, teachers, siblings and friends], we start pretending to be what we are not, just to please others, just be good enough for someone else.</p>

</blockquote>

<p>Again, I'm not suggesting that anyone I've mentioned here is pretending to be what they are not, but I do want to highlight the risk of becoming addicted to attention.</p>

<p>I'll conclude with another risk regarding attention and social media (as well as the fragmentation resulting from multi-tasking), which was articulated in an <a href="http://www.pbs.org/wgbh/pages/frontline/digitalnation/interviews/nass.html">interview with Cliff Nass</a>, part of which was broadcast on <a href="http://www.pbs.org/wgbh/pages/frontline/digitalnation/">PBS Frontline's Digital Nation</a> earlier this week:</p>

<blockquote><p>One of the biggest points here I think is, when I grew up, the greatest
gift you could give someone was attention, and the best way to insult
someone was to ignore them. ... The greatest gift was attention. Well,
if we're in a society where the notion of attention as important is
breaking apart, what now is the relationship glue between us? Because
it's always been attention.</p>

</blockquote>

<p>I've already written elsewhere about <a href="http://gumption.posterous.com/reflections-on-ambivalence-and-attention-in-t">my reflections on issues of ambivalence and attention raised in Digital Nation</a>, in response to an insightful critique by Cathy Davidson on <a href="http://www.hastac.org/blogs/cathy-davidson/digital-nation-writes-back">The Digital Nation Writes Back</a>, so I'll do my best to approximate one of the social media best practices that I rarely use - keep it simple, keep it short - and end this here.</p></div>
</content>


    </entry>
    <entry>
        <title>The Commoditization of Twitter Followers</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/01/the-commoditization-of-twitter-followers.html" />
        <link rel="replies" type="text/html" href="http://gumption.typepad.com/blog/2010/01/the-commoditization-of-twitter-followers.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341bf70f53ef012876f249bd970c</id>
        <published>2010-01-28T13:27:27-08:00</published>
        <updated>2010-01-29T12:09:57-08:00</updated>
        <summary>I have a love/hate relationship with Twitter. I see - and have increasingly experienced - many benefits to its use, especially with respect to its propensity to foster meaningful new connections with consequential strangers and acquaintances. However, I am becoming...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Psychology" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="attention economy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="experience economy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="followers" />
        <category scheme="http://sixapart.com/ns/types#tag" term="incentives" />
        <category scheme="http://sixapart.com/ns/types#tag" term="twitter" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I have a love/hate relationship with Twitter. I see - and have increasingly experienced - many benefits to its use, especially with respect to its propensity to foster meaningful new connections with <a href="http://gumption.typepad.com/blog/2009/11/consequential-strangers-and-acquaintanceships-online-and-offline.html">consequential strangers and acquaintances</a>. However, I am becoming increasingly cynical about some of the practices that are evolving, particularly with respect to the inflated numbers - and diminished value - of followers on Twitter. I recently encountered one especially egregious example of follower aggrandizement, essentially amounting to a flagrant commoditization of followers.</p>

<p><a href="http://www.amazon.com/Experience-Economy-Theater-Every-Business/dp/0875848192" style="float: right;"><img alt="Experience-economy" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a81ed518970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a81ed518970b-200wi" style="margin: 0px 0px 5px 5px; width: 156px;" title="The Experience Economy: Work as Theatre and Every Business a Stage, by Joseph Pine and James Gilmore" /></a> In <a href="http://www.amazon.com/Experience-Economy-Theater-Every-Business/dp/0875848192">The Experience Economy: Work is Theatre &amp; Every Business a Stage</a>, Joseph Pine and James Gilmore present a model that encompasses two countervailing trends: <em>customization</em> - where increasing differentiation leads to higher value - and <em>commoditization</em> - where decreasing differentiation leads to lower value. I'll note in passing that the references to <em>theatre</em> and <em>stage</em> are eerily prescient of the explosive growth of social media in general and Twitter in particular, but will press on with the ways that customization and commoditization apply to Twitter. Twitter offers many mechanisms for customization - I can choose a <em>username</em> (e.g., <a href="http://twitter.com/gumption">@gumption</a>), a <em>skin</em> or background for the homepage, a <em>profile</em> that can include a full name, web page and brief bio, a set of other users I'm <em>following</em> (which I like to refer to as my <em>followees</em>) and a set of <em>lists</em> to organize or categorize those users. The profile of anyone I'm following, in turn, lists me as a <em>follower</em>. The short (140-character) text messages (<em>tweets</em>) posted by the people I'm following are all collected in my tweetstream, and my tweets show up in the tweetstreams of all of my followers.</p>

<p>My followers become, in effect, my [potential] witnesses, and as I have written earlier, the public display of followers makes <a href="http://gumption.typepad.com/blog/2009/05/twitter-a-witness-projection-program.html">Twitter a witness projection program</a> (for better and for worse). The number of followers one accumulates can give rise to a sense of <a href="http://www.wired.com/techbiz/people/magazine/15-12/st_thompson">micro-celebrity</a> and some people who have achieved celebrity through other mechanisms - such as <a href="http://adage.com/mediaworks/article?article_id=136049">Ashton Kutcher</a>, <a href="http://www.techcrunch.com/2009/04/20/how-many-new-twitter-users-post-oprah-a-lot-maybe-over-a-million/">Oprah Winfrey</a> and <a href="http://gawker.com/5396492/ellen-exploits-twitters-lists-for-fun-and-profit">Ellen Degeneres</a> - can achieve macro-celebrity, amassing millions of Twitter followers. The web service <a href="http://wefollow.com/top">WeFollow.com</a> now lists 158 Twitter users - including both individuals and organizations - who have accumulated at least 1 million Twitter followers. I was surprised to discover that <a href="http://twitter.com/juliaallison">@JuliaAllison</a>, who was featured in a July 2008 Wired story, <a href="http://www.wired.com/culture/lifestyle/magazine/16-08/howto_allison">Internet Famous: Julia Allison and the Secrets of Self-Promotion</a>, was not among those listed; she has "only" 17,000 followers.</p>

<p>Some question the authenticity of [some] followers, especially among Twitter users with millions of followers. <a href="http://dashes.com/anil/">Anil Dash</a> (<a href="http://twitter.com/anildash">@anildash</a>) makes a pretty compelling argument that <a href="http://dashes.com/anil/2010/01/nobody-has-a-million-twitter-followers.html">no one really has a million Twitter followers</a>: </p><blockquote><p>Twitter accounts that have over half a million followers listed
actually represent (at most) a few hundred thousand people who've
chosen to become organic followers of someone, along with millions who
are passively along for the ride. Some of them are inactive users, some
are spammers, some just ignore the noise of the accounts that don't
interest them, like spam in an email inbox. But they can't count as
"followers" in any meaningful sense.</p>

</blockquote>

<p>So even if the people and organizations at the top of the Twitterati pyramid have "only" a few hundred thousand followers, they are clearly more successful in attracting tweetworthy attention than others. A June 2009 Guardian article reported that Evan Weaver, Twitter's lead engineer in its services team, claimed that <a href="http://www.guardian.co.uk/technology/blog/2009/jun/29/twitter-users-average-api-traffic">the average Twitter user has 126 followers</a> (or did at that time). A more recent report on <a href="http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/">New Data on Twitter's Users and Engagement</a> by <a href="http://www.rjmetrics.com/">RJMetrics</a> (<a href="http://twitter.com/RJMetrics">@RJMetrics</a>) estimates that 25% of of the 75 million Twitter accounts have no followers (and 40% have never posted a single tweet ... and 80% have posted fewer than 10 tweets) ... suggesting that there are a large number of "dead" accounts, or accounts used only for "listening", a mode of Twitter use that <a href="http://jmrc.arts.unsw.edu.au/staff/kate-crawford-546.html">Kate Crawford</a> (<a href="http://twitter.com/KateCrawford">@KateCrawford</a>) explores in more depth in <a href="http://www.informaworld.com/smpp/content%7Edb=all%7Econtent=a913288482">Following You: Disciplines of Listening in Social Media</a> [<em>Journal of Media &amp; Culture Studies</em>, 23 (4), 525-535].</p><p>In a paper to be presented at CSCW 2010, <a href="http://infolab.stanford.edu/%7Emor/research/naamanCSCW10.pdf">Is it Really About Me? Message Content in Social Awareness Streams</a>, <a href="http://comminfo.rutgers.edu/%7Emor/">Mor Naaman</a> (<a href="http://twitter.com/informor">@informor</a>) and his colleagues analyzed the tweetstreams of 350 randomly selected users, and distinguish between <em>Meformers</em> - Twitter users who tend to share information about themselves, e.g., "tired and upset" - and <em>Informers</em>
- users who share information on other people, places and things,
typically including a URL - and report that Informers tend to have more
friends [= followees] (Median=131) and followers (Median=112) than
Meformers (Median=61, Median=42). I do not believe they included any celebrities in their dataset, but suspect some celebrities would represent outliers for the Meformer category.</p>

<p>One of the brainstorming strategies we used at <a href="http://www.accenture.com/techlabs">Accenture Technology Labs</a> for prognosticating technological innovations, applications and implications was to see what kinds of benefits very successful people and businesses were enjoying, and imagine how technology could be used to replicate or approximate some of those benefits for people and businesses that were not quite as successful [yet]. So I experienced a mixture of delight and cynicism when I discovered a new service that makes it easier than ever before to become <a href="http://en.wikipedia.org/wiki/Famous_for_being_famous">famous for being famous</a> ... or to accumulate Twitter followers by automatically following other Twitter users.</p>

<p><a href="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a80e7bef970b-pi" style="float: right;"><img alt="Followers_howitworks" border="0" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a80e7bef970b image-full " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a80e7bef970b-800wi" style="margin: 0px 0px 5px 5px;" title="Followe.rs: How It Works" /></a> A few weeks ago, I received a series of email notifications about Twitter users who had started following me that each listed 10,000+ followers and 10,000+ followees. This seemed odd, as most of the people that I follow who have 10,000+ followers have far fewer followees (by at least one, and often several, orders of magnitude). Being curious about these stats, I perused the tweetstream of one of these new followers, and saw references to a new "reciprocal following" web service <a href="http://www.twitterway.net">twitterway.net</a>, which at the time redirected to <a href="https://followe.rs/">followe.rs</a> (but now fronts <a href="http://speedfollo.ws">SpeedFollo.ws</a> ... more on that in a moment). The promotional video on the site claims "There Has Never been an Easier Way to Build a MASSIVE Following on Twitter" and promises "To Make You a BOATLOAD of Cash!". It invites you to join, and then invite your Twitter followers to join, or to sign up for the automated referral option through which followe.rs will post periodic invitations to join the system in your tweetstream. Once you join, you automatically follow everyone else who has already joined, and  everyone else who has already joined will automatically be added to your list of Twitter followers. The video claims that "For ONLY $1!", "You Will Get Paid $10 Per Month for Every One [of your Twitter followers] That Joins", leading me to suspect that this may be a <a href="http://en.wikipedia.org/wiki/Ponzi_scheme">Ponzi scheme</a>, and so <em>my description of followe.rs here should be taken as a </em><em><strong>cautionary critique of </strong></em><em><strong>the service</strong> rather than an invitation or endorsement</em>.</p>

<p>I didn't think to grab a screenshot of the tweetstream of the followe.rs member at the time (early January), and but I'll include a screenshot of another followe.rs member's tweetstream below. The automated messages now include references to Cause Marketing and Non Profits ... perhaps this is an "enhancement" added after the <a href="http://en.wikipedia.org/wiki/2010_Haiti_earthquake">Haitian earthquake</a>, or perhaps followe.rs enables individual customization of automated messages for each member, as I don't recall these sorts of appeals when I first checked it out. It's interesting to note that there are no explicit references to URLs containing "followe.rs"; presumably, these are concealed behind the bit.ly URLs used:</p>

<p><a href="http://www.flickr.com/photos/gumption/4312223824/" title="Followe.rs member tweetstream by gumption, on Flickr"><img alt="Followe.rs member tweetstream" height="492" src="http://farm3.static.flickr.com/2793/4312223824_cb74388612_o.jpg" width="444" /></a></p>

<p>As I mentioned above, twitterway.net now appears to redirect to <a href="http://speedfollo.ws">SpeedFollo.ws</a>. The video on this site features the creator, <a href="http://kimballroundy.com/about">Kimball Roundy</a>, shown below, promoting the service as a way to get "REAL, Targeted Twitter Followers who are actually interested in what you have to say", and issuing the ironic warning to spammers to not even try to sign up for the service:</p>

<p><a href="http://www.flickr.com/photos/gumption/4311504307/" title="Kimball Roundy promoting SpeedFollo.ws by gumption, on Flickr"><img alt="Kimball Roundy promoting SpeedFollo.ws" height="264" src="http://farm5.static.flickr.com/4012/4311504307_3e4581500e_o.jpg" width="480" /></a></p>

<p>From what I can gather from the web site, the new "enhancement" that has been added in the past few weeks is a 12-second video members can upload to their homepage, telling visitors why they should follow them ... as though perusing their tweetstream would not be sufficient evidence for making well-informed judgments regarding followability ... and reminding me of a quote by a Jazz musician I once heard: "If you have to say you're cool, you ain't." Also, instead of asking for and promising to dole out money, the new system talks about credits and is "100% free" ... although there are "pro" and "elite" membership levels that may require some kind of larger investment. As with my description of followe.rs, <em>my description of speedfollo.ws should be taken as a <strong>cautionary critique of the service</strong> rather than an invitation or endorsement</em>.</p>

<p>I found a tweetstream for a SpeedFollo.ws member, and am including a screenshot below. It's interesting how the automated messages employ some minor variations on the directed invitations they post:</p>

<p><a href="http://www.flickr.com/photos/gumption/4311504271/" title="speedfolllo.ws member tweetstream by gumption, on Flickr"><img alt="speedfolllo.ws member tweetstream" height="572" src="http://farm5.static.flickr.com/4044/4311504271_4733a90f79_o.jpg" width="444" /></a></p>

<p>Based on the stats shown for some of these recent followers, the number of auto-followers on followe.rs appears to have surpassed 10,000 ... the threshold mentioned a few months ago in a New York Times article on <a href="http://bits.blogs.nytimes.com/2009/08/10/tweeting-for-dollars/">Tweeting for Dollars</a>:</p><blockquote><p>Twitter users who sign up to send ads to their network of friends and followers will get paid based on various individual metrics, like a person’s <a href="http://twitter.grader.com/">reach on Twitter</a>, the ratio of friends to followers, length of time on Twitter and, of course, the number of followers. An active Twitter user with 10,000 followers could make $25 to $35 per commercial tweet, Mr. Murphy [founder and chief executive of <a href="http://izea.com/">Izea</a>, the marketing company behind a pay-per-post service that enables companies to pay bloggers for every post about their product or service] said.</p>

</blockquote>

<p>A more recent - and more lighthearted - review by <a href="http://www.viralogy.com/">Viralogy</a> (<a href="http://twitter.com/Viralogy">@Viralogy</a>) of some of the pay-for-tweet services in <a href="http://viralogy.com/blog/hot-topics/tweet-for-a-living-what-you-can-buy-by-tweeting/">Tweet For a Living: What You Can Buy by Tweeting</a> offers some examples of what top celebrity tweeters might be able to rake in if they wanted to convert their massive following on Twitter into boatloads of cash.</p>The automation of reciprocal followership on followe.rs may be an extreme case, and yet it is consistent with what appears to be a common presumption or expectation of reciprocity on the part of some Twitter users - if I follow you, you should follow me. Another Twitter user who recently started following me has adopted a manual approach to explicitly requesting reciprocity from his recent followees in his tweetstream:

<p><a href="http://www.flickr.com/photos/gumption/4312283842/" title="How About Returning the Follow? by gumption, on Flickr"><img alt="How About Returning the Follow?" height="348" src="http://farm5.static.flickr.com/4016/4312283842_e1ec05d1be_o.jpg" width="440" /></a></p>

<p>As another example of a less directed explicit solicitation of followers, I recently saw the following <a href="http://twitter.com/TheEllenShow/status/8249393606">message</a> retweeted by one of my followees who is a follower of <a href="http://twitter.com/TheEllenShow">@TheEllenShow</a>:</p>

<p><a href="http://www.flickr.com/photos/gumption/4312253366/" title="The Ellen Show iPod Giveaway on Twitter and Facebook by gumption, on Flickr"><img alt="The Ellen Show iPod Giveaway on Twitter and Facebook" height="209" src="http://farm5.static.flickr.com/4049/4312253366_40cb30ab76.jpg" width="500" /></a></p>

<p>Of course, these explicit appeals to extrinsic motivations for public displays of attention to social media streams are not restricted to Twitter. I've also encountered enticements - on Twitter - for people to post comments on blogs:</p>

<p><a href="http://www.flickr.com/photos/gumption/4312253416/" title="Using Twitter to offer extrinsic incentives for posting blog comments by gumption, on Flickr"><img alt="Using Twitter to offer extrinsic incentives for posting blog comments" height="154" src="http://farm5.static.flickr.com/4032/4312253416_4a38f17cac.jpg" width="500" /></a></p>

<p>There are many, somewhat more subtle, methods that people use for promoting themselves and increasing or rewarding their followers on Twitter. For example, I recently saw a tweet referencing a Fast Company article listing <a href="http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter">Nine Scientifically Proven Ways to Get Retweeted on Twitter</a>, drawn from a report by viral marketing scientist <a href="http://danzarrella.com/">Dan Zarrella</a> (<a href="http://twitter.com/danzarrella">@danzarella</a>). <em>[Update: Dan just posted a new, relevant blog entry: <a href="http://danzarrella.com/data-shows-that-self-reference-does-not-get-followers.html">Data Shows that Self-Reference Does Not Get Followers</a>.]</em> In a recent peer-reviewed scientific paper on <a href="http://www.danah.org/papers/TweetTweetRetweet.pdf">Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter</a>, social media researcher <a href="http://www.danah.org/">danah boyd</a> (<a href="http://twitter.com/zephoria">@zephoria</a>) and her colleagues identified a number of potential motivations behind retweeting (i.e., re-posting Twitter updates originally posted by others), including the <em>ego retweet</em>:</p><blockquote><p>Ego retweets are when people retweet messages that refer to them. Some see this as “narcissistic” or “self-serving,” while others see it as a way of giving credit to and appreciating the person talking about them.</p>

</blockquote>

<p>Although I am not an <a href="http://www.skeptic.com/eskeptic/09-01-28">altruism skeptic</a>, I do think that both interpretations of ego retweets reflect a failure to follow Don Miguel Ruiz' second agreement, <a href="http://gumption.typepad.com/blog/2007/09/dont-take-anyth.html">don't take anything personally</a>. Even when the person publicly thanking someone for a retweet is consciously motivated by a genuine feeling of <a href="http://www.unfoldingleadership.com/blog/?p=1544">appreciation</a>, I believe it still represents an unconscious presumption that the retweeter is re-posting the message for reasons relating to the original (or most recent) poster rather than the content of the message itself ... ergo, ego: in either case, it's all about me.</p>

<p>Aside from the philosophical, psychological or social implications of the these ego retweeting practices, on a practical basis, they don't scale. If I publicly thank you for retweeting a reference to me, and my tweet of thanks includes a reference to you, should you then publicly thank me ... and so on? In an effort to inject a little levity into this lengthy discussion, I've created a semi-fictitious scenario to dramatize (or humorize) this:</p>

<p><a href="http://www.flickr.com/photos/gumption/4307266333/" title="Recursive Retweeting by gumption, on Flickr"><img alt="Recursive Retweeting" height="299" src="http://farm3.static.flickr.com/2790/4307266333_92bb6c579d_o.jpg" width="500" /></a></p>

<p>In the interest of full disclosure, I tried a variation on ego retweeting once, posting a <a href="http://twitter.com/gumption/status/6243453332">message</a> thanking Melissa Allison (<a href="http://twitter.com/CoffeeCity">@CoffeeCity</a>), a Seattle Times reporter who had written a blog post referencing one of my blog posts:</p><blockquote><p><span class="status-body"><span class="entry-content">RT @<a class="tweet-url username" href="http://twitter.com/CoffeeCity">CoffeeCity</a> Seattle-area blogger peers deeply into recent book, chatter about coffeehouses and community <a class="tweet-url web" href="http://bit.ly/7WGNOB" rel="nofollow" target="_blank">http://bit.ly/7WGNOB</a> <a class="tweet-url hashtag" href="http://twitter.com/search?q=%23thanks" title="#thanks">#thanks</a></span></span></p>

</blockquote>

<p>However, I felt so uncomfortable and self-conscious about what I immediately afterward judged to be a self-serving and indirectly self-referential post, that I have not tried it again. That said, I do thank people for blog comments when I respond to their comments on my blog, and occasionally send emails or more private, direct messages via Twitter to thank them (especially if there has been a significant delay in my response). And I enjoy receiving emails and direct messages from people who have read my blogs or comments. But these all seem qualitatively different from publicly thanking people for a retweet, in part, perhaps, because someone has taken the time to add something to the conversation.</p>

<p>Another popular method for increasing followers is the <a href="http://mashable.com/2009/03/06/twitter-followfriday/">#FollowFriday</a> (#ff) phenomenon, a sort of pass-along followship (somewhat akin to <a href="http://www.answers.com/topic/pass-along-circulation">pass-along readership</a> in print media), whereby a Twitter user will recommend other Twitter users that his/her followers should also follow. While I suspect that genuine appreciation for others is often a conscious motivation for this practice - "hey, these other tweeters are interesting, you should follow them too!" - it also strikes me as somewhat presumptuous. Why should I follow someone just because someone I follow recommends them (outside of any other context besides it being #ff)? If I follow you, and you follow someone else you think is interesting, you'll probably retweet some of the interesting messages that person tweets ... and if a critical mass of those tweets seem interesting to me, too, then I will follow that person (without any #ff prompting) in a more natural or organic way.</p>

<p>I see this as yet another mechanism for indirectly increasing one's followers. I imagine there are a great deal of reciprocal #FollowFriday recommendations: if I include you in my #ff list this week, you are more likely to include me in your #ff next week, and we both gain more followers. And if you publicly thank me for the #ff this week - "thanks for the follow!" - and I publicly thank you for the #ff next week, well, then we both benefit from yet another dimension of co-promotional activity. For the record, I have never posted a #ff tweet.</p>

<p>So why am I taking these automated and semi-automated reciprocal following systems, and <a href="http://gumption.typepad.com/blog/2007/02/intrinsic_vs_ex.html">extrinsic vs. intrinsic motivations</a> for following, so personally ... or, at least, so seriously? This could all be simply a manifestation of <a href="http://chronicle.com/article/It-Is-Who-You-KnowWho/63560/">academics' aversion to shameless self-promotion</a> (well chronicled recently in the Chronicle of Higher Education). Or it could be a symptom of my ongoing struggle against <a href="http://www.cnn.com/2009/LIVING/personal/07/28/o.addicted.to.praise/index.html">praise addiction</a>. In any case, it is nearly always the case that any time I am irritated by something, it reflects something in myself that I am hiding, repressing or denying, and so my scree above is as much an
effort to sort through the motivations behind my own actions as anyone
else's.</p>

<p>One of the features I like about Twitter is that, unlike most other
online social networking services (e.g., Facebook, LinkedIn and
MySpace), no reciprocity is required - I can follow someone without
them having to agree to being my "friend" or "contact" (people with
protected tweets have to agree to let me follow them, but do not have
to reciprocate by following me back). danah boyd recently offered <a href="http://www.zephoria.org/thoughts/archives/2009/10/25/some_thoughts_o_2.html">some thoughts on Twitter vs. Facebook status updates</a> on her blog, in which she differentiates the <em>social graph directionality </em>and<em> </em><em>conversational mechanisms</em> between the two services (Twitter: directed; Facebook: undirected) and notes that: </p><blockquote><p>What makes Twitter work differently than Facebook has to do with the ways in which people can navigate status and power, follow people who don't follow them, at-reply strangers and begin conversations that are fundamentally about two individuals owning their outreach as part of who they are. It's not about entering another's more private sphere
(e.g., their Facebook profile). It's about speaking in public with a targeted audience explicitly stated.</p>

</blockquote>

<p>I believe the very idea of having followers, linked to a single online identity (Twitter username), which has an increasingly pervasive reach, will foster a stronger sense of online responsibility and accountability. I don't know of any studies that show this, but I suspect that the <a href="http://www-usr.rider.edu/%7Esuler/psycyber/disinhibit.html">online disinhibition effect</a>, especially the <em>dissociative anonymity</em> factor, diminishes with the strength of one's association with a particular online identity. One of the reasons that people create multiple personas online is to experiment with and/or provide an expression for specific aspects of themselves they'd rather not have associated with themselves in general. We will still have flame wars, of course, but I think that as the number of a user's followers grows, I'd like to think that this will encourage him/her to be more impeccable with his/her words (Don Miguel Ruiz' first agreement).</p>

<p>So if I think that having followers is a good thing, what's my problem? The "systems" - human or mechanized - described above lead to a commodization - and consequent devaluation - of following and followers. On the one hand, it doesn't matter that much to me personally: I don't have many followers, and I'm not actively seeking more followers ... and after this blog post, I would not be surprised if some followers unfollow me. While I do feel happy whenever someone follows me - not unlike <a href="http://gumption.typepad.com/blog/2008/02/commenting-on-v.html">the validation I feel when someone posts a blog comment</a> - it's helpful to keep this in perspective, i.e., if people are following me, it's about the messages and not the messenger ... a <a href="http://www.mondozen.org/">hollow bones</a> approach to Twitter. </p>

<p>On the other hand, the commoditization of followers leads to yet another online arms race, where instead of - or in addition to - competing for <a href="http://c2.com/cgi/wiki?GoogleJuice">Google Juice</a>, users are competing for followers, where <a href="http://en.wikipedia.org/wiki/Search_engine_optimization">search engine optimization</a> is replaced - or augmented - by <a href="http://en.wikipedia.org/wiki/Social_media_optimization">social media optimization</a>. And just as there is <a href="http://wonkroom.thinkprogress.org/2008/03/17/1928-resemblances/">a growing disparity of wealth in the financial economy</a> - the so-called <a href="http://en.wikipedia.org/wiki/Matthew_effect">Matthew effect</a> wherein the rich get richer - a <a href="http://blog.rapleaf.com/rapleaf-study-on-trends-in-twitter-followers-between-late-march-and-mid-june-2009/">September 2009 RapLeaf study</a> reported follower statistics for the most popular Twitter users, which shows a similarly increasing disparity of wealth in the <a href="http://en.wikipedia.org/wiki/Attention_economy">attention economy</a>, wherein the popular get more popular:</p>

<p><a href="http://blog.rapleaf.com/rapleaf-study-on-trends-in-twitter-followers-between-late-march-and-mid-june-2009/"><img src="http://blog.rapleaf.com/wp-content/uploads/2009/08/Twitter-follower-growth.PNG" style="width: 531px;" title="Twitter follower growth, Rapleaf study, September 2009" /></a></p>

<p> </p>

<p>[For those interested in learning more about the most popular tweeters, and their influence, <a href="http://doalchemy.org/">Alex Leavitt</a> (<a href="http://twitter.com/alexleavitt">@alexleavitt</a>) and his colleagues at the Web Ecology Project recently released a report on <a href="http://www.webecologyproject.org/2009/09/analyzing-influence-on-twitter/">The Influentials: New Approaches to Analyzing Influence on Twitter</a>, in which they analyzed 134,654 tweets, 15,866,629 followers, and
899,773 followees, based on 2,143 tweets generated by 12 popular Twitter users over a 10-day period.]</p>



<p>And why does <em>this</em> matter? Well, two things I've read recently - both of which were tweeted by my followees - help me understand the source of my unrest. One is a recent Wired article by <a href="http://www.collisiondetection.net/">Clive Thompson</a> (<a href="http://twitter.com/pomeranian99">@pomeranian99</a>), who had earlier captured the essence of my love/hate relationship in his June 2007 article on <a href="http://www.wired.com/techbiz/media/magazine/15-07/st_thompson">How Twitter Creates a Social Sixth Sense</a>. In the current issue, Clive writes <a href="http://www.wired.com/magazine/2010/01/st_thompson_obscurity/">in Praise of Online Obscurity</a>, describing how - and why -the growth of followership actually inhibits genuine connections and conversations in Twitter (the features I love the most about the service):</p>

<blockquote><p>When it comes to your social network, bigger is
better. Or so we’re told. The more followers and friends you have, the
more awesome and important you are. That’s why you see so much oohing
and aahing over people with a million Twitter followers. But lately
I’ve been thinking about the downside of having a huge online audience.
When you go from having a few hundred Twitter followers to ten
thousand, something unexpected happens: Social networking starts to
break down.<br />...<br />Why? Because socializing doesn’t scale. Once a group reaches a certain
size, each participant starts to feel anonymous again, and the person
they’re following — who once seemed proximal, like a friend — now seems
larger than life and remote. “They feel they can’t possibly be the
person who’s going to make the useful contribution,” [<a href="http://twitter.com/CookBOOK">recipe tweeter</a> Maureen] Evans says. So the
conversation stops. Evans isn’t alone. I’ve heard this story again and
again from those who’ve risen into the lower ranks of microfame. At a
few hundred or a few thousand followers, they’re having fun — but any
bigger and it falls apart. Social media stops being social. It’s no
longer a bantering process of thinking and living out loud. It becomes
old-fashioned broadcasting.<br />...<br />When it comes to microfame, the worst place to be is in the middle of
the pack. If someone’s got 1.5 million followers on Twitter, they’re
one of the rare and straightforwardly famous folks online. Like a
digital Oprah, they enjoy a massive audience that might even generate
revenue. There’s no pretense of intimacy with their audience, so
there’s no conversation to spoil. Meanwhile, if you have a hundred
followers, you’re clearly just chatting with pals. It’s the middle
ground — when someone amasses, say, tens of thousands of followers —
where the social contract of social media becomes murky.</p>

</blockquote>

<p>The second source of illumination was a recent blog post by digital communications phenomenologist / social media anthropologist <a href="http://www.tacanderson.com/tac-anderson">Tac Anderson</a> (<a href="http://twitter.com/tacanderson">@tacanderson</a>) on <a href="http://www.newcommbiz.com/3-reasons-why-social-media-is-killing-search/">3 Reasons Why Social Media is Killing Search</a> showed some trends regarding the patterns of use of Internet search engines and social media services (like Twitter):</p>

<p><a href="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a81481a4970b-pi" style="display: inline;"><img alt="SearchEnginesVsSocialNetworkingAndForums" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a81481a4970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a81481a4970b-550wi" style="width: 523px;" /></a> <br />The post includes several interesting observations about trends in social recommendation, better curating and a lack of search innovation. In a rather long <a href="http://www.newcommbiz.com/3-reasons-why-social-media-is-killing-search/#comment-31255902">comment</a> I posted in response, I noted that:</p><blockquote><p>I hope that in the quest for innovation, search does not
become overly influenced by social media usage. danah boyd posted an
insightful piece a while back about <a href="http://www.zephoria.org/thoughts/archives/2007/12/14/valuing_ineffic.html" rel="nofollow">valuing inefficiency and unreliability</a>,
in which she emphasized the value conferred by effort. It seems to me
that many Twitter users tweet (or retweet) a link to a long article or
story without reading it (completely), or tweet a link to a short
summary of a longer essay ... possibly drawn in by a catchy headline
and/or an engaging first paragraph (and no, I won't say anything more
about headlines, given another thread in these comments :). <br /><br />My concern is that <a href="http://gumption.typepad.com/blog/2009/05/twitter-a-witness-projection-program.html" rel="nofollow">Twitter and other social media services are promoting a "snack culture"</a>,
and without search algorithms that are not [as heavily] influenced by
the memes of the moment, our ability to find original sources - or
insights and experiences that may not be currently trendy - may suffer.</p>

</blockquote>

<p>A recent Google blog post claimed that <a href="http://googleblog.blogspot.com/2010/01/search-is-getting-more-social.html">search is getting more social</a>, [further] blurring the distinction between search and social media. Perhaps the commoditization of followers will simply accelerate a movement toward yet another paradigm of discovering people, places and things of potential interest. Meanwhile, following the processing practices for another abundant commodity, I hope that the <a href="http://www.dailyseoblog.com/2009/06/9-tools-to-measure-your-twitter-influence-reach/">growing plethora of tools for measuring Twitter influence</a> will be able to separate the wheat from the chaff.</p></div>
</content>


    </entry>
    <entry>
        <title>Conversations and Conversationalists in Social Media</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/01/conversations-and-conversationalists-in-social-media.html" />
        <link rel="replies" type="text/html" href="http://gumption.typepad.com/blog/2010/01/conversations-and-conversationalists-in-social-media.html" thr:count="3" thr:updated="2010-02-08T23:56:14-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341bf70f53ef012876fbe176970c</id>
        <published>2010-01-22T09:57:24-08:00</published>
        <updated>2010-01-24T08:37:45-08:00</updated>
        <summary>Josh Bernoff recently wrote that Forrester Research has added "Conversationalists" to its Social Technographics typology of social media users, which had previously included the occasionally overlapping categories of creators, critics, collectors, joiners, spectators and inactives. He and his colleagues define...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="conversations" />
        <category scheme="http://sixapart.com/ns/types#tag" term="facebook" />
        <category scheme="http://sixapart.com/ns/types#tag" term="research" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        <category scheme="http://sixapart.com/ns/types#tag" term="statistics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="twitter" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://twitter.com/jbernoff">Josh Bernoff</a> recently wrote that <a href="http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html">Forrester Research has added "Conversationalists" to its Social Technographics typology of social media users</a>, which had previously included the occasionally overlapping categories of <em>creators</em>, <em>critics</em>, <em>collectors</em>, <em>joiners</em>, <em>spectators</em> and <em>inactives</em>. He and his colleagues define <em>conversationalists</em> as people who post status updates on Twitter or other social networking sites at least weekly, and estimate that 33% of U.S. online adults fall into this category.</p>

<p><a href="http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html"><img alt="SocialTechnographics" src="http://blogs.forrester.com/.a/6a00d8341c50bf53ef0120a7d7a3be970b-500wi" title="Social Technographics ladder, by Josh Bernoff and Charlene Li, Forrester Research" /></a></p>

<p>Josh and his colleagues offer a rationale for why this type of social media user is sufficiently distinct from other other patterns of use to merit the addition of the first new rung in the "ladder" in 2.5 years:</p><blockquote><p>Conversationalists reflects two changes. First, it includes not just
Twitter members, but also people who update social network status to
converse (since this activity in Facebook is actually more prevalent
than tweeting). And second, we include only people who update at least
weekly, since anything less than this isn't much of a conversation.</p>

</blockquote>



<p>I agree that users who post regular status updates represent an important new category to include on
the ladder. I'm curious, though, as to why Forrester estimates that the number of U.S. online adults who update their status on Facebook or Twitter is
<strong>33%</strong>, while a recent Pew Internet report (October 2009) on "<a href="http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx">Twitter and Status Updating</a>" estimates that "some <strong>19%</strong> of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others". That is, among all U.S. adults who use the Internet, Forrester estimates that 33% <em>post</em> updates <em>weekly</em>, while Pew estimates that 19% have <em>posted or viewed</em> updates <em>ever</em> ... suggesting [to me] that fewer than 19% - in the Pew sample - have actually <em>posted</em> updates, and fewer still post updates at least <em>weekly</em>. </p>I found myself wondering about whether the significant discrepancies in these estimates are due to definitions, methodologies,
sample period or something else? According to the image caption below the ladder, the Forrester sample was collected in Q4 2009, but I cannot find any further details (without paying $499) on the Forrester page <a href="http://www.forrester.com/rb/Research/introducing_new_social_technographics%26%23174%3B/q/id/56291/t/2">Introducing the New Social Technographics study</a>. An <a href="http://blogs.wsj.com/digits/2010/01/19/a-third-of-adults-now-post-to-sites-like-facebook-twitter-once-a-week/">article</a> about the study in the Wall Street Journal reports that 10,000 people were included in the survey ... but doesn't say anything about the methodology (e.g., how they were selected or how the posting behavior was ascertained). The page describing <a href="http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009/Methodology.aspx?r=1">the methodology used for the Pew status update study</a> states that "the results in this report are based on data from telephone interviews
conducted by Princeton Survey Research International between August 18
to September 14, 2009, among a sample of 2,253 adults, 18 and older." If the Pew study is based on self-reporting while the Forrester study is based on monitoring actual online use, that may help explain some of the discrepancy.<br /><p>I'd speculated about a discrepancy between Forrester and Pew estimates a few years ago with respect to <a href="http://gumption.typepad.com/blog/2006/09/participation_i.html">participation in the blogosphere (reading, writing and commenting)</a>.
Specifically, both research organizations were looking at the
proportion of Gen Y'ers (ages 18-26) who read blogs. Interestingly (to
me), in that case, the Pew estimate (41%) was significantly <em>higher</em>
than the Forrester estimate (24%). So I don't mean to imply that either
organization is inflating (or deflating) their numbers, but I am
interested to learn what factors might explain these discrepancies. I
posted a <a href="http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html?cid=6a00d8341c50bf53ef012876fd1e70970c#comment-6a00d8341c50bf53ef012876fd1e70970c">comment</a> on Josh's blog post seeking clarification, <del>but there has been no response (yet)</del> <em>and he has responded in <a href="http://gumption.typepad.com/blog/2010/01/conversations-and-conversationalists-in-social-media.html?cid=6a00d8341bf70f53ef0120a7ffc9d0970b#comment-6a00d8341bf70f53ef0120a7ffc9d0970b">comment below</a> and on in <a href="http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html?cid=6a00d8341c50bf53ef01287702e2ec970c#comment-6a00d8341c50bf53ef01287702e2ec970c">a comment on his blog</a>: the discrepancy may be due to the framing of questions on the respective surveys (more below)</em>.</p>



<p>FWIW, aside from the numbers, I think that Forrester's category of <em>posting</em> status updates is a more informative than Pew's category of <em>posting or viewing</em>
status updates (in Forrester terms, I imagine that people who view but
do not post updates would be labeled "spectators"). I also believe that
narrowing the scope to those who post <em>weekly</em> is far more useful than to
include anyone who has ever posted a status update - I've visited a number of Facebook or Twitter homepages that have only one status update, and I wouldn't consider those users "conversationalists".</p>

<p>And speaking of "converstionalist", while I think it's important to include a category of people who regularly post status updates, I wonder if "status updaters" - or "updaters" - would be more accurate (Molly, who also posted a comment on Josh's blog, also suggested "updaters"). To me,
"conversationalists" refers to the people who use @username directed
messages on Twitter, and/or post comments on Facebook status updates (or other FB content) and/or use wall-to-wall messages, to converse with
other users.
While I suspect that the majority of Facebook users converse regularly with other Facebook users - <a href="http://www.facebook.com/press/info.php?statistics">Facebook's own statistics</a> report that 10% of Facebook users post status updates daily and the average user posts 25 comments on FB content per month - I'm not sure what proportion of these conversations take place via status updates. That said, if 10% of FB users post status updates daily, I would not be at all surprised if, say, 33% of FB users post updates at least weekly. </p>

<p>Even if we restrict our consideration of conversations to status updates, the nature of these conversations are different in Twitter and Facebook. In Facebook, only explicitly designated <em>friends</em> can view or comment on status updates (or, at least, that was the case when the Forrester and Pew studies were done ... before <a href="http://www.readwriteweb.com/archives/facebook_privacy_explanation_debate.php">Facebook's most recent privacy setting changes</a>). In Twitter, status updates are out there for all the world to see, and <em>anyone</em> can direct a message to anyone else (though the intended recipient of such a message may not read or respond to it). While Twitter allows users the option of "protected tweets", in which case only a user's followers can view their status updates, I have encountered very few Twitter users who opt for this restriction. In any case, generally speaking, conversations on Facebook have typically taken place within a restricted network, whereas Twitter conversations have typically taken place out in the open, and so there are some significant differences in the nature of the conversations - and conversationalists - on each social media platform ... even though the differences between each platform seem to be declining over time. In a more thorough analysis of these differences, <a href="http://www.danah.org">danah boyd</a> has shared <a href="http://www.zephoria.org/thoughts/archives/2009/10/25/some_thoughts_o_2.html">some thoughts on Twitter vs. Facebook status updates</a>.</p>

<p>I've been doing some research into the ways that online Twitter conversations influence and are influenced by presence and interactions in the physical world. While there is definitely a <a href="http://gumption.typepad.com/blog/2009/12/the-dark-side-of-digital-backchannels-in-shared-physical-spaces.html">dark side to the use of digital backchannels in shared physical spaces</a>, there are plenty of positive examples of people using Twitter to converse and connect with friends and <a href="http://gumption.typepad.com/blog/2009/11/consequential-strangers-and-acquaintanceships-online-and-offline.html">consequential strangers</a> in real life (my favorite collection of examples: <a href="http://www.conversationagent.com/2009/11/twittertales-the-ebook.html">Twittertales</a>, an ebook containing short stories compiled by "Conversation Agent" Valeria Maltoni).</p>

<p>Others have also been researching conversations on Twitter, using the more restricted definition of conversations (@username directed messages on Twitter). A number of recent studies suggest that </p>

<ul>
<li>conversational tweets - and tweeters - are still in the minority</li>
<li>the definition of a conversation is still very much an open issue</li>
<li>a methodology for sampling and counting conversations and conversationalists is still an open issue</li>
</ul>
<p> <a href="http://ebiquity.umbc.edu/paper/html/id/367/Why-We-Twitter-Understanding-Microblogging-Usage-and-Communities">Java, et al., [2007]</a> found 12.5% of tweets and 21% of tweeters in their general dataset of 1.3 million tweets and 76,177 tweeters were involved in a conversation; <a href="http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2317/2063">Huberman, et al. [2009]</a> found that 25.4% of all tweets were directed, and <a href="ella.slis.indiana.edu/%7Eherring/honeycutt.herring.2009.pdf">Honeycutt &amp; Herring [2009]</a> found that 30% of their 1,472 tweets were directed, of which 31% - or 9% of all tweets – received a public reply within 30 minutes. <a href="http://research.microsoft.com/apps/pubs/default.aspx?id=102168">boyd, et al. [2010]</a> found that 36% of a random selection of 720,000 tweets included a reference to a user (“@user”), and 86% of these began with such a reference and thus 31% were inferred to be a directed message. <a href="http://research.yahoo.com/pub/2851">Shamma, et al. [2009]</a> found 17.8% directed messages in their dataset of 3,238 tweets about a recent U.S. presidential debate – also collected by searching for hashtags – of which 10.23% were reciprocated (i.e., were involved in a conversation).</p>

<p>There are clearly conversations - and conversationalists - in social media, and I'm glad a growing number of people and organizations are looking at [some of] the practices of using social media to engage in conversations. I hope we will converge on definitions and methods for measuring conversations as we gain more experience in analyzing - and using - social media in these ways. I know there is a <a href="http://www.cs.unc.edu/%7Ejulia/chi2010.html">workshop on Microblogging</a> coming up at the CHI 2010 conference this April, co-organized by <a href="http://www.cs.unc.edu/%7Ejulia">Julia H Grace</a> (<a href="http://www.twitter.com/jewelia">@jewelia</a>), <a href="http://cscl.ist.psu.edu/public/users/dzhao/Dejin+Zhao">Dejin Zhao</a> (<a href="http://www.twitter.com/djzhao">@djzhao</a>) and <a href="http://www.danah.org">danah boyd</a> (<a href="http://www.twitter.com/zephoria">@zephoria</a>), so perhaps we'll see some progress on this convergence in the near future.</p></div>
</content>


    </entry>
    <entry>
        <title>Motivations, Conversations and Book-Centered Sociality</title>
        <link rel="alternate" type="text/html" href="http://gumption.typepad.com/blog/2010/01/motivations-conversations-and-book-centered-sociality.html" />
        <link rel="replies" type="text/html" href="http://gumption.typepad.com/blog/2010/01/motivations-conversations-and-book-centered-sociality.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341bf70f53ef012876db49c5970c</id>
        <published>2010-01-21T07:42:59-08:00</published>
        <updated>2010-01-21T08:57:46-08:00</updated>
        <summary>I attended talks by three authors last week - Daniel Pink, David Allen and Bryant Simon - all presenting their work in different formats, styles and contexts. Daniel Pink had a conversation with Warren Etheredge at a Biznik event on...</summary>
        <author>
            <name>Joe McCarthy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Events" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="books" />
        <category scheme="http://sixapart.com/ns/types#tag" term="bryant simon" />
        <category scheme="http://sixapart.com/ns/types#tag" term="daniel pink" />
        <category scheme="http://sixapart.com/ns/types#tag" term="david allen" />
        <category scheme="http://sixapart.com/ns/types#tag" term="drive" />
        <category scheme="http://sixapart.com/ns/types#tag" term="gtd" />
        <category scheme="http://sixapart.com/ns/types#tag" term="starbucks" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://gumption.typepad.com/blog/">
<div xmlns="http://www.w3.org/1999/xhtml">I attended talks by three authors last week - Daniel Pink, David Allen and Bryant Simon - all presenting their work in different formats, styles and contexts. <a href="http://www.danpink.com/">Daniel Pink</a> had a conversation with <a href="http://www.thewarrenreport.com/">Warren Etheredge</a> at <a href="https://biznik.com/events/best-selling-author-dan-pink-shares-the-truth-about-motivation">a Biznik event</a> on Tuesday night at <a href="http://www.hotel1000seattle.com/index.php">Hotel 1000 Seattle</a> about a range of topics, including Dan's latest book, <a href="http://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594488843/">Drive: The Surprising Truth About What Motivates Us</a>. <a href="http://www.davidco.com/">David Allen</a>, who was in town promoting the release of the paperback version of his latest book, <a href="http://www.amazon.com/Making-All-Work-Winning-Business/dp/0143116622/">Making It All Work</a>, was interviewed by <a href="http://twitter.com/BuzzModo">Buzz Bruggeman</a> at a dinner and discussion event at a cafe in Seattle on Wednesday night. <a href="http://www.redroom.com/author/bryant-simon">Bryant Simon</a> gave a lecture-style talk about his book, <a href="http://www.amazon.com/Everything-but-Coffee-Learning-Starbucks/dp/0520261062/">Everything But the Coffee: Learning About America from Starbucks</a>, at <a href="http://www.elliottbaybook.com/">Elliott Bay Book Company</a> on Thursday night. Each of the authors offered valuable insights, but the format and style of each event affected my experiences, in positive and negative ways. Given my recent post on <a href="http://gumption.typepad.com/blog/2010/01/place-centered-sociality.html">place-centered sociality</a>, it strikes me that each of the events offered variation on a theme that I might call <em>book-centered sociality</em>.

<p><a href="http://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594488843/" style="float: right;"><img alt="Drive-DanielPink" class="asset asset-image at-xid-6a00d8341bf70f53ef012876f7d610970c " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef012876f7d610970c-200wi" style="margin: 0px 0px 5px 5px; width: 165px;" title="Drive: The Surprising Truth About What Motivates Us, by Daniel Pink" /></a> <a href="http://biznik.com/members/lara-feltin">Lara Feltin</a>, co-founder and CEO of Biznik, introduced Dan Pink and Warren Etheredge, briefly describing the three main themes of "<a href="http://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594488843/">Drive</a>" - autonomy, mastery and purpose (AMP) - and noting the importance of this kind of social networking event for the independent business owners who make up Biznik: "we're all in this alone, but we're all in this together". Indeed, considerable conversation flowed throughout the event - between Dan and Warren, as well as with members of the audience - which was all the more appropriate given Dan's definition of a book as "a basket of ideas" that spread "conversation by conversation". Sometimes, though, the conversation seemed to veer into areas that didn't seem terribly relevant, or resonant (with me), as when Warren asked Dan whether being a speechwriter for Al Gore was sometimes like being a choreographer for Stephen Hawking (ouch!) and at one point Dan noted that the event seemed like the "poor man's Jerry Springer show". </p>

<p>I've long been intrigued by <a href="http://gumption.typepad.com/blog/2007/02/intrinsic_vs_ex.html">intrinsic vs. extrinsic motivations</a>, and found many of Dan's examples to be interesting. Among the tidbits shared during the conversations were:</p>

<ul>
<li>A study of incentives for parental pickup promptness at an Israeli day-care center showed that introducing fines to increase incentives for prompt pickups led to the unintended consequence of <em>more</em> parents arriving late, and this increased lateness did not diminish again once the fines were removed ["<a href="http://www.journals.uchicago.edu/doi/abs/10.1086/468061?journalCode=jls">A Fine is a Price</a>", by Uri Gneezy and Aldo Rustichini, <em><span class="pubTitle_jls">The Journal of Legal Studies</span></em>, Vol. 29 (<span class="string-date">January 2000</span>)]. One possible explanation is that market incentives (fines) are less effective than non-market incentives (guilt). <a href="http://thefilter.blogs.com/thefilter/2009/12/the-israeli-childcare-experiment.html">Another possible explanation</a> is that the fines ($3) were too low - at least in comparison to the monthly day-care costs ($380) - to offer any real incentives.</li>
<li>A study at a Gothenburg blood center provided another example of how the introduction of monetary payments reducing the intrinsic motivation to behave altruistically or perform one’s civic duty ["<a href="http://www.mitpressjournals.org/doi/abs/10.1162/JEEA.2008.6.4.845">Crowding Out in Blood Donation: Was Titmuss Right?</a>",
by Carl Mellström and Magnus Johannesson, <em>Journal of the European
Economic Association</em>, June 2008, Vol. 6, No. 4, Pages 845-863]. Three conditions were setup for offering compensation for donating blood: no compensation, a $7 payment, and a choice to either accept $7 or donate it to charity. There were significant gender differences in the response rates: 52% of women and 29% of men offered no compensation donated blood; 30% of women and 37% of men offered $7 chose to donate blood; 53% of women and 33% of men offered the choice of $7 paid to them or charity (the Swedish Children's Cancer Foundation) donated blood, with 77% of women and 69% of men who donated blood choosing the option to donate the $7 to charity.</li>
</ul>
<p>One of the most interesting developments during the evening was a debate that arose between Dan and one of the people in the audience regarding <a href="http://faculty.plts.edu/gpence/html/kohlberg.htm">Kohlberg's Stages of Moral Development</a>, and specifically about the gender differences in responses to the "<a href="http://en.wikipedia.org/wiki/Heinz_dilemma">Heinz Dilemma</a>":</p><blockquote>
 <p>Heinz Steals the Drug</p>
 <p>In Europe, a woman was near death from
 a special kind of cancer. There was one drug that the doctors thought
 might save her. It was a form of radium that a druggist in the same
 town had recently discovered. The drug was expensive to make, but the
 druggist was charging ten times what the drug cost him to make. He
 paid $200 for the radium and charged $2,000 for a small dose of the
 drug. The sick woman's husband, Heinz, went to everyone he knew to
 borrow the money, but he could only get together about $1,000 which
 is half of what it cost. He told the druggist that his wife was dying
 and asked him to sell it cheaper or let him pay later. But the
 druggist said: "No, I discovered the drug and I'm going to make
 money from it." So Heinz got desperate and broke into the man's
 store to steal the drug-for his wife. Should the husband have done
 that?</p>

</blockquote>

<p>I'm not sure which study - or studies - were being referenced, but suspect one of them was "<a href="http://www.springerlink.com/content/g0777841tw665076/">Gender Differences in Moral Development</a>", by Geri R. Donenberg and Lois W. Hoffman [<em>Behavioral Science</em>, Vol. 18, No. 11-12, pp. 707-717, June 1988], in which girls were inclined to prioritize care over justice (i.e., more likely to support the husband's decision to break the law in order to procure the treatment to care for his wife) and boys were evenly split, though the priority of justice over care increased in both sexes with age.</p>

<p>One of the most interesting aspects of the debate was entirely tangential to the topic of discussion: shortly after the issue of which studies they were referencing arose, someone shouted out "Who has an iPhone?" Despite having enjoyed the use of some of the most advanced mobile devices produced by different technology companies for many years, the iPhone really is a game changer: with the Internet always in my pocket (or in my hand), there are no more rhetorical question ... and the shout-out at the event suggests I'm not alone in this assessment. </p>

<p>I enjoyed some of the conversations at this book talk, and all of the conversations before and after (Biznik has some of the most sociable, approachable and outgoing members of any networking group I've ever encountered). My interest was sufficiently piqued to put the book on my "to-read" stack (the book was included as part of the price of admission, along with some fabulous appetizers and wine ... reminding me of earlier posts I'd written about <a href="http://gumption.typepad.com/wine/2005/05/2003_red_flyer_.html">wine-centered sociality </a>and <a href="http://gumption.typepad.com/blog/2005/06/people_food_and.html">people, food and other objects of sociality</a>). Ultimately, though, I don't feel I came away with a good sense for what the book is about - beyond Lara's introduction, where she briefly noted the three themes of automony, mastery and purpose. In <a href="https://biznik.com/events/best-selling-author-dan-pink-shares-the-truth-about-motivation">the online discussion about the event</a>, I expressed this sentiment, but I appear to be in the minority. I suppose this is not so surprising, given that the main focus of Biznik is to provide business networking opportunities, and the conversational format was more aligned with other types of Biznik events than, say, other book talks I've been to where a longer, lecture-style presentation has enabled me to write a blog post about the book based [solely] on the author's presentation (e.g., as I did for <a href="http://gumption.typepad.com/blog/2006/06/stumbling_on_ha.html">Daniel Gilbert's book [talk] on Stumbling on Happiness</a>). However, it's worth nothing that several people who expressed preference for this conversational format had already read the book, and/or had seen <a href="http://www.ted.com/talks/dan_pink_on_motivation.html">Dan Pink's TED talk</a> (which I include below). <em>[Update: <a href="http://biznik.com/members/alan-alabastro">Alan Alabastro</a> has posted some <a href="http://www.photoshelter.com/c/alabastro/gallery/Biznik-Innovators-Series-Author-Daniel-Pink/G0000eK72CNUVMMk">great photos from the event</a>.]</em></p>

<p><object height="326" width="446"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /> <param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/DanielPink_2009G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielPink-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=618&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=dan_pink_on_motivation;year=2009;theme=not_business_as_usual;theme=speaking_at_tedglobal2009;theme=new_on_ted_com;theme=the_creative_spark;event=TEDGlobal+2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed allowfullscreen="true" bgcolor="#ffffff" flashvars="vu=http://video.ted.com/talks/dynamic/DanielPink_2009G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielPink-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=618&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=dan_pink_on_motivation;year=2009;theme=not_business_as_usual;theme=speaking_at_tedglobal2009;theme=new_on_ted_com;theme=the_creative_spark;event=TEDGlobal+2009;" height="326" pluginspace="http://www.macromedia.com/go/getflashplayer" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" type="application/x-shockwave-flash" width="446" wmode="transparent" /></object></p>

<p><a href="http://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280" style="float: left;"><img alt="GTD" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a7f4c4bf970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a7f4c4bf970b-200wi" style="margin: 0px 5px 5px 0px; width: 160px;" title="Getting Things Done: The Art of Stress-Free Productivity, by David Allen" /></a> I encountered a variation on the conversational format the following evening, at a dinner and networking event organized by Buzz Bruggeman, to which he'd invited David Allen, the time management guru who created a system for - and wrote the book about - <a href="http://www.davidco.com/what_is_gtd.php">Getting Things Done</a>. I bought and read the book - and experimented with system, several years ago - but I consider myself a lapsed GTDer ... or at least I did prior to Wednesday evening. Buzz composed a set of 10 questions for David, and while there was some dialogue, it was more of a question and answer format than the conversational format I saw the previous night. This somewhat more structured Q&amp;A portion was followed by a more informal session where others who attended the networking dinner were invited to ask questions. Perhaps it was because, in this case, I'd already read the book - or one of the books - but I felt I got more out of this instance of book-centered sociality than I did out of the preceding night's conversation(s).</p>

<p><a href="http://www.amazon.com/Making-All-Work-Winning-Business/dp/0143116622/" style="float: right;"><img alt="Making-it-all-work" class="asset asset-image at-xid-6a00d8341bf70f53ef012876f7d91f970c " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef012876f7d91f970c-200wi" style="margin: 0px 0px 5px 5px; width: 165px;" title="Making It All Work: Winning at the Game of Work and the Business of Life, by David Allen" /></a> Even though I got a lot out of David's talk, I'm not going to write much about it ... in part because this post is already getting pretty long, but mostly because the biggest thing I got out of his talk was a renewed motivation to give Getting Things Done another go ... in the hope of Making It All Work (which involves doing, not just writing [about doing]). I envision this as a manifestation of another dimension of book-centered sociality, aligned with the notion of book as <em>knowledge object</em>, a topic that I wrote about in my <a href="http://gumption.typepad.com/blog/2010/01/place-centered-sociality.html">place-centered sociality</a> post:</p><blockquote><p><a href="http://www.uni-konstanz.de/knorrcetina/">Knorr Cetina</a> [author of "<a href="http://tcs.sagepub.com/cgi/pdf_extract/14/4/1">Sociality with Objects: Social Relations in Postsocial Knowledge Societies</a>"] also speaks of unfolding. Later in her article, she looks specifically at <em>knowledge</em> objects, and how they are increasingly
produced by specialists and experts rather than through a broader form
of participatory interpretation. She argues that experts' relationships with
knowledge objects can be best characterized by <em>the notion of lack
and a corresponding structure of wanting </em>[emphasis
hers] because these objects "seem
to have the capacity to unfold indefinitely": new results that add to
objects of knowledge have the side effect of opening up new questions.
This perpetual unfolding gives rise to "a libidinal dimension or
dimension of knowledge activities" - an "arousal" and "deep emotional
investment" - by the person studying the knowledge object.</p>

</blockquote>

<p>However my book-centered sociality with GTD may unfold, I will share a few tidbits from David's talk. He said that his two motivations for creating the GTD system were personal growth and laziness: by spending as little time as possible on the things he has to get done, he can free up more time for the more creative things he wants to do. He claims that once you read (and embrace) GTD, you never have another thought twice, you never have to rethink anything. As a chronic thinker - and rethinker - I find this prospect appealing, and yet last time I tried to use GTD, I encountered a great deal of resistance, and felt it didn't fit my style well. I asked David whether he believed in different <a href="http://en.wikipedia.org/wiki/Personality_type">personality types</a> and/or the <a href="http://en.wikipedia.org/wiki/Multiple_intelligences">theory of multiple intelligences</a>, and if so whether he believed GTD is useful to people regardless of their personality or learning types. He replied that he did, and some of his most creative clients in Hollywood are finding that adopting the structure of GTD is freeing them to be even more creative.</p>

<p>David also spoke about his embrace of social media, especially Twitter, where <a href="http://twitter.com/gtdguy">@GTDguy</a> now has over 1.4 million followers, describing the service as "a global cocktail party". One of the most tweetworthy insights he shared was "A lot of people want to have it right before they express it, but you won't know if it's right until you start to express it" ... I don't know if he's tweeted this, but <a href="http://twitter.com/gumption/status/7765974603">I have</a>, as it provides a succinct summary of one of my primary motivations for embracing social media.</p>

<p>[And speaking of tweets and getting things done, I can't help but mention <a href="http://twitter.com/tpmmedia/status/8003088963">an anti-GTD tweet</a> I recently retweeted by <a href="http://www.talkingpointsmemo.com/">TalkingPointsMemo</a>, about a reaction to <a href="http://www.msnbc.msn.com/id/34923900/ns/politics-capitol_hill/">the election of Republican Scott Brown in Massachusetts</a> this week: </p><blockquote><em>Dem Senate staffer: Now they're relieved bc 'they have a ready excuse for not getting anything done' <a class="tweet-url web" href="http://digg.com/d31GFTf" rel="nofollow" target="_blank">http://digg.com/d31GFTf</a></em> ]</blockquote>

<p>Here's a video of <a href="http://www.youtube.com/watch?v=Qo7vUdKTlhk">David Allen giving a talk on Getting Things Done at Google</a> about two years ago:</p>

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<p><a href="http://www.amazon.com/Everything-but-Coffee-Learning-Starbucks/dp/0520261062" style="float: left;"><img alt="Everything But the Coffee: Learning About America from Starbucks, by Bryant Simon" class="asset asset-image at-xid-6a00d8341bf70f53ef0120a6bd2491970b " src="http://gumption.typepad.com/.a/6a00d8341bf70f53ef0120a6bd2491970b-200wi" style="margin: 0px 5px 5px 0px; width: 170px;" title="Everything But the Coffee: Learning About America from Starbucks, by Bryant Simon" /></a> On Thursday night, I attended a more traditional book talk by Bryant Simon, a history professor at Temple University who wrote a book about Starbucks - <a href="http://www.amazon.com/Everything-but-Coffee-Learning-Starbucks/dp/0520261062/">Everything But the Coffee: Learning About America from Starbucks</a> - that I'd already read ... and used as the launching point for a [long] blog post about <a href="http://gumption.typepad.com/blog/2009/11/coffee-conversation-community-and-culture-at-starbucks.html">coffee, conversation, community and culture at Starbucks</a> (Bryant recently launched a new web site for the book, <a href="http://www.everythingbutthecoffee.net/">Everything But The Coffee</a>).  Ironically, in some ways, my blog post had focused on only a subset of the themes that Bryant writes about in his book, whereas his book talk at Elliott Bay Book Company provided a broader overview of these themes (vs. the Dan Pink talk / conversation earlier in the week, which focused on a subset of themes in his book, whereas I was looking for the broader overview ... in order to write about it on my blog). </p>

<p>In a special case of book-centered sociality, I had an opportunity to meet with Bryant the morning of his book talk, along with my friend Jason Simon (<a href="http://twitter.com/coffeeshopchat">@CoffeeShopChat</a>), who writes the <a href="http://caffeinatedconversations.com/">Caffeinated Conversations blog</a>. We originally planned to meet at <a href="http://www.roystreetcoffee.com/">Roy Street Coffee</a>, one of the new mercantile / street-level coffee shops recently opened by Starbucks in Seattle, but he was there the previous evening to meet with / be interviewed by <a href="http://www.starbucksmelody.com/2010/01/14/in-conversation-with-bryant-simon-author-of-everything-but-the-coffee-learning-about-america-from-starbucks/">Starbucks Melody</a> (who also showed up later to his book talk). So we decided to a meet at one of my favorite independent coffeeshops, <a href="http://www.tougocoffee.com/">Tougo Coffee</a>, in the Central District, which has one of the strongest senses of community of any coffee shop I've been to in the Seattle area.</p>

<p>To help compensate for the narrower focus in my earlier post about Bryant's book, I will share some of the broader themes that he highlighted in his talk. Bryant's initial motivation was to write a book about place, exploring the differences between Starbucks stores in cities, suburbs and other types of places, as well as differences across different cities, states and countries. But after several years of compiling interviews, observations and analysis from the 425 stores in 9 countries he'd visited, he felt that he really didn't have much to say about these differences ... but he did have a great deal to say about what we wanted in our lives, what we were lacking, and how Starbucks fulfills - or doesn't fulfill - those wants and needs.</p>

<p>He decided to re-organize the book based on where these desires have come from, and how or why they weren't being met - or perhaps shouldn't be met - by Starbucks (and/or other large corporations ... including the Corporation for Public Broadcasting):</p>

<ul>
<li>Our desire for authenticity </li>
<li>Our desire for safety and predictability</li>
<li>Our desire for real community and connection </li>
<li>Our desire for easy discovery</li>
<li>Our desire for political correctness, social justice, environmental justice</li>
</ul>
<p> If I were to summarize these tensions, it would be our increasing preference for homogeneity over heterogeneity: our inclination to stick with the people, places and things we know, and our disinclination to explore new frontiers, e.g., strike up a conversation with a stranger, visit a new place, listen to new music ... and our unwillingness to invest much time or energy in moving outside of our comfort zones. </p>

<p />

<p>It's not clear to me how much Bryant sees Starbucks as a cause vs. an effect of these trends. In many cases, it seems that Starbucks is simply giving us what we want. At one point, Bryant read a passage from his book about the legendary cleanliness of Starbucks bathrooms, which included a quote by a New York mayor who once said that the city didn't need to provide more public bathrooms because there were so many Starbucks around. Bryant noted the significant disparity in the relative number of Starbucks in Manhattan vs. the Bronx (i.e., only some parts of New York, and the socio-economic classes in New York, were being served by the growth of Starbucks), but I think that the larger issue is a failure of public officials and public policy, rather than the fault of a private corporation.</p>

<p>Someone in the audience said that she'd been involved with
Starbucks since the 70s, and she believes this is the best book ever
written about the company. I've only read one other book about Starbucks, <a href="http://www.amazon.com/gp/product/0786883561/">Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time</a>; while Bryant expresses rather cynical views on that book (and its author), I was inspired by <a href="http://gumption.typepad.com/blog/2006/02/howard_schultz_.html">Howard Schultz' promotion of passion, partnership and perseverance</a>. Although it may seem somewhat incongruous, I also really like Bryant's book, and while I do not share his cynicism about Starbucks (or Schultz), I think he raises a number of really important issues, about Starbucks and about America ... and about culture, community and commerce.</p>

<p>In fact, I hope Bryant's book will help instigate conversation and debate about the broader issues I see as lying at the heart of his book: how do we motivate more of the pioneering / exploratory / frontier spirit that was once such a core part of the American ideal, how do we provide the kind of community support - which involves a mixture of encouragement and dissent - for that spirit, and how do we integrate market and non-market incentives in ways that promote social and economic wealth?  His book offers an opportunity for greater awareness, reflection and discussion about what's really important to us ... and that's the kind of sociality I look for in a good book ... and a good book talk.</p>

<p>Just to round things out on the video dimension, here's <a href="http://www.youtube.com/watch?v=Fxpfx8W8C20">a YouTube video of Bryant Simon at the 2007 Taste3 conference</a>:</p>

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