http://www.gxsoftware.com/web/show/id=129648/langid=42 /en/company/article/GX-Software-Listed-in-Gartners-Magic-Quadrant-for-Fourth-Consecutive-Year.htm For the fourth consecutive year, GX Software has been listed in Gartner’s ‘Magic Quadrant for Web Content Management’. As one of the world’s leading information technology research and advisory companies, Gartner evaluates global vendors of WCM systems on an annual basis for its Magic Quadrant. Tue, 14 Oct 2014 07:35:00 GMT /en/company/article/GX-Software-improves-XperienCentral-personalization-function.htm GX Software has made it even easier for CMS XperienCentral users to personalize websites. The possibilities to personalize content are expanded even further in release 10.5, released on July 25. Personalization is in the DNA of XperienCentral. Tue, 29 Jul 2014 09:21:00 GMT /en/company/article/GX-Software-consolidates-its-position-in-the-travel-sector.htm Following in the footsteps of ANWB, FOX Vakanties, NBTC and DFDS Seaways, Vacanceselect has now also started using GX Software’s BlueConic. That means that GX Software has become one of the largest suppliers in the travel sector. Wed, 16 Jul 2014 09:32:00 GMT /en/company/article/BlueConic-Unveils-Customer-Journey-Simulation-1.htm BlueConic, the real-time system of online customer engagement, today introduced the industry's first customer journey simulation tool that enables marketers to experience and optimize different interactions whenever a customer engages a brand. Tue, 27 May 2014 11:50:00 GMT /en/company/article/Rossieau-and-Joosten-at-the-helm-at-GX-Software.htm GX Software has two new directors: General Director Willem Rossieau and Operational Director John Joosten. After 15 years, they take over the day-to-day running from founders Bart Heilbron and Martijn van Berkum. Wed, 30 Apr 2014 12:00:00 GMT /en/company/article/Infographic-Dont-get-snowed-under-with-Big-Data.htm Big Data is booming! However, only 12% of company data is used. GX Software and Utrecht University carried out scientific research and found out how marketers can benefit from Big Data. Wed, 02 Apr 2014 10:00:00 GMT /en/company/article/ANWB-increases-conversion-eightfold-with-BlueConic.htm The Dutch mobility association ANWB has extended its contract with BlueConic. ANWB is using the engagement solution to offer its 4 million members an improved online service. ANWB has used behavioral targeting to make its website more relevant to individual visitors. Thu, 27 Mar 2014 10:00:00 GMT /en/company/article/New-look-feel-for-INGs-website.htm GX Software’s client ING, a multinational bank with Dutch roots, has revamped its corporate site. In order to complete the redesign, ING worked closely together with design agency Fabrique and GX Software. Mon, 17 Mar 2014 09:35:00 GMT /en/company/article/BlueConic-Closes-3-Million-in-Series-A-Funding-to-Fuel-Aggressive-Expansion-into-the-U.S.-Market-1.htm BOSTON – February 13, 2014 – BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, today announced a Series A round of $3 million led by Sigma Prime Ventures. The Series A round brings the company’s total funding to $7 million. BlueConic will use the funds to fuel aggressive expansion into the U.S. market, including moving its corporate headquarters and executive team to Boston and rapidly growing its sales and marketing presence. The move comes on the heels of the company closing out 2013 with 300% year-over-year annual revenue growth. Thu, 13 Feb 2014 13:00:00 GMT /en/company/article/Novamedia-makes-an-allout-effort-on-customer-engagement.htm Novamedia – de organisatie achter de Nationale Postcode Loterij, de VriendenLoterij, de BankGiro Loterij, de Zweedse Svenska PostkodLotteriet en de Engelse People’s Postcode Lottery – heeft een driejarig contract gesloten met GX Software. Novamedia neemt beide oplossingen van GX Software af: het CMS XperienCentral en de online-engagementsoftware BlueConic. Beide producten ondersteunen Novamedia’s belangrijkste online doel: customer engagement. Tue, 04 Feb 2014 10:25:00 GMT /en/company/article/2014-proclaimed-as-year-of-online-engagement.htm In January, most marketers find themselves making plans for the year ahead. What aims should we be pursuing in 2014? GX Software did research and concluded the following: 2014 will be the year of online engagement. Every marketer will benefit from a sound online engagement strategy, as GX Software’s infographic, published today, points out. Tue, 21 Jan 2014 13:30:00 GMT /en/company/article/GX-Software-named-an-Aspirational-WCM-Vendor.htm GX Software, supplier of the WCM system XperienCental, is positioned as an ‘Aspirational WCM Vendor’ in the research report Market Overview: Web Content Management, listing 27 WCM suppliers. Mon, 06 Jan 2014 08:35:00 GMT /en/company/article/Virtual-Affairs-uses-BlueConic-to-improve-customer-experience.htm GX Software and Virtual Affairs have signed a cooperation agreement. Virtual Affairs will be deploying GX Software’s BlueConic. This online engagement solution will be used to support companies by making their online channels relevant for individual visitors. This benefits both the visitor’s online experience and the conversion ratio. Mon, 16 Dec 2013 08:00:00 GMT /en/company/blog/posts/Big-Data-and-Customer-Engagement.htm According to research firm Forrester big data is ‘about having the technology and people with the appropriate analysis skills to allow firms to make sense of huge volumes of data in an affordable manner’. This data typically comes from a wide range of sources, such as company and product websites, online and offline purchase transactions, social channels, mobile apps, bought media lists, and so forth. Thu, 05 Dec 2013 08:56:00 GMT /en/company/article/Modine-and-Airedale-improve-their-websites-with-GX-Software.htm The US-based Modine Manufacturing Company and its UK-based subsidiary Airedale renewed their websites with the implementation of GX Software’s CMS, supporting their ethos to continually improve. Not only have customers benefited from this, but also content editors have seen dramatic improvements. Airedale has combined the renewal with a redesign of the front end; Modine and the Modine HVAC websites will follow in its footsteps in 2014. Wed, 27 Nov 2013 08:30:00 GMT /en/company/article/Proven-fact-apps-influence-consumers-buying-behavior.htm Marketers are able to prepossess consumers’ buying behavior through apps. That is the main conclusion Utrecht University has taken from its research, commissioned by GX Software. The study consisted of a survey, sent out to 15,000 smartphone and tablet users in the United States and the Netherlands. The outcomes provide clear guidance to marketers who want to increase the value of their apps. Thu, 14 Nov 2013 08:24:00 GMT /en/company/article/PANalytical-revamps-its-internet-platform-with-GX-Software.htm PANalytical, part of Spectris PLC and market leader in X-ray analysis equipment, is improving its worldwide online platform and online strategy with GX Software’s products. With branches in more than 60 countries, PANalytical has customers throughout the world. Thanks to its content management system (CMS) and GX Software’s online engagement solution, PANalytical will offer all its customers personally relevant content from now on. Mon, 04 Nov 2013 16:20:00 GMT /en/company/blog/posts/Next-Generation-of-Customer-Interaction-The-RealTime-Customer-State-Engine.htm The future of Customer Experience is about matching the best messages with the right customer at the right time and at the right place. This is a familiar phrase, which you can see on a lot of sites of vendors that help brands create great customer experiences. In order to do so, you need to understand the customer really well, both in real time and across all channels. Wed, 30 Oct 2013 08:00:00 GMT /en/company/blog/posts/The-Increasing-Importance-of-the-Anonymous-Part-of-the-Customer-Journey.htm In the past years, most marketing automation focused on the known users. This was quite easy to do, because there was always an identifier available, like an account number, e-mail address, social security number, etc. This way, marketers built up a profile database around these identified users and start their marketing campaigns towards them. Wed, 23 Oct 2013 07:00:00 GMT /en/company/article/GX-Software-Announces-Strategic-Partnership-With-HarteHanks.htm Boston, MA – October 22, 2013 – GX Software, Inc. a leading web content management and online marketing software provider, today announced a strategic partnership with Harte-Hanks, Inc. (NYSE:HHS), a worldwide direct and targeted marketing company. Together, GX Software and Harte-Hanks will enable leading brands to provide customers and prospects with real-time, contextually-relevant content and communications across all channels and the entire customer lifecycle with BlueConic. The result, a better customer experience, will improve conversion rates and brand engagement in the age of the empowered consumer. Tue, 22 Oct 2013 13:17:00 GMT /en/company/blog/posts/How-a-Publisher-Turned-Angry-Readers-into-Happy-Fans.htm Being relevant can be rather crucial, especially when emotions are involved… We all know that sports and emotions go hand in hand. In many countries over the world, soccer is considered the #1 national sport. Soccer fans feel a strong attachment to their favorite team and are usually emotionally involved. Wed, 16 Oct 2013 07:00:00 GMT /en/company/blog/posts/Its-Better-to-Ask-For-Permission-than-For-Forgiveness.htm Over the last couple of years, we have seen several initiatives to help consumers protect their online privacy. In Europe, the E-Privacy Directive was put into effect. This directive stipulates that organizations are required to ask their visitors explicitly in advance for permission to store personally identifiable information (PII). In the USA, we have seen similar initiatives being launched. Wed, 09 Oct 2013 07:00:00 GMT /en/company/blog/posts/A-Customer-Engagement-Framework.htm There’s much talk about day-to-day best practices for improving customer engagement processes. In this blog post, however, I’d like to take a more theoretical stance to ground the work we’ve been doing around BlueConic. Wed, 02 Oct 2013 09:00:00 GMT /en/company/article/Dutch-broadcaster-VARA-speaks-at-Forrester-Customer-Experience-Forum.htm VARA, one of the largest broadcaster & media companies of the Netherlands, will give a presentation during Forrester Customer Experience Forum in Los Angeles at October 9th and 10th. Represented by its Managing Director New Media Rutger Verhoeven, VARA will demonstrate that a strong brand is not what makes customers loyal, but offering them individual relevancy is. With this, VARA will make a valuable contribution to the event theme “Boost Your Customer Experience To The Next Level”. Thu, 26 Sep 2013 07:14:00 GMT /en/company/blog/posts/Are-You-Interruptive-or-Respectful-in-Your-Marketing.htm Every now and then, I speak with customers about the value of outbound marketing versus inbound marketing. Outbound marketing is synonymous to pushing your message out to the masses, aimed at generating new contacts through bulk e-mail campaigns, bill boards, TV commercials and telemarketing efforts. People quite often find outbound marketing activities annoying, as they get unsolicited e-mails and calls at the wrong time and place. Wed, 25 Sep 2013 07:00:00 GMT /en/company/blog/posts/How-to-Wrap-Your-Online-Marketing-Efforts-around-Each-Visitor.htm In my previous blog, I looked at three challenges for marketers related to capturing an online visitor’s interest. These challenges were: knowing who we have in front of us, finding out the stage of the decision cycle where a visitor is at, and combining this knowledge into a relevant message on their screen. Wed, 18 Sep 2013 08:00:00 GMT /en/company/article/Western-Canada-Lottery-Corporation-renews-site-with-GX-Softwares-CMS.htm Yesterday, Western Canada Lottery Corporation (WCLC) released its new website. The site, running on GX Software’s CMS, enables WCLC to respond more rapidly to changes that the market requires. Moreover, WCLC is right up to date thanks to a complete rebuild of the front end. Tue, 17 Sep 2013 07:40:00 GMT /en/company/blog/posts/Three-Challenges-with-Capturing-a-Visitors-Interest-Online.htm What differentiates successful sales people from their not so successful colleagues is being relevant. Successful sales representatives know how to add relevancy to the customer conversation, tuning their message and tone of voice to the potential target. Wed, 11 Sep 2013 07:00:00 GMT /en/company/article/GX-Software-extends-its-partner-network-with-Transcend360.htm GX Software has enlarged its partner network with Transcend360, a marketing consulting firm from the United Kingdom. GX Software and Transcend360 teamed up to deliver the latest online marketing solutions, enabling organizations to engage with their online audience across all customer touch points and build valuable customer relationships. Tue, 10 Sep 2013 13:11:00 GMT /en/company/blog/posts/Whos-Who-in-the-Customer-Engagement-Market.htm Many vendors have jumped on the customer engagement bandwagon, all claiming to offer unique solutions. As I noticed during several conversations with my customers, this can be very confusing for marketing specialists orienting themselves on tooling to streamline their customer engagement efforts. Therefore I made a brief description of the most common customer engagement solutions you may encounter in the market, and how they differ from BlueConic, GX Software’s online engagement solution. Wed, 04 Sep 2013 07:10:00 GMT /en/company/article/Online-marketers-gain-full-control-of-apps.htm Apps are becoming more and more popular. Companies want to take advantage of this and to attract more app users they are searching for ways to connect their apps to their customers’ needs. GX Software has expanded its online engagement software, BlueConic, to help them with this. It enables users to measure their customers’ app behavior, personalize the app for each customer and synchronize customer’s app experience to their web experiences. Tue, 03 Sep 2013 08:30:00 GMT /en/company/article/BIM-Media-offers-individually-relevant-marketing-messages-on-Cobouw.nl.htm From now on BIM Media, publisher of several Dutch multimedia titles, will be using online engagement software BlueConic to adjust its marketing messages to visitors’ personal preferences. Displaying individually relevant messages not only increases conversion, but also delivers more valuable leads. Thu, 22 Aug 2013 07:45:00 GMT /en/company/blog/posts/Holland.com-How-To-Leverage-the-Travel-Tourism-Industry-Online.htm One of the areas where customer journeys massively shifted from traditional channels to online channels, is travel & leisure. According to a report produced by travel industry research firm PhoCusWright, 84% of the travelers in the US book their flights online and in Europe the UK leads the pack with 88% online air bookings compared to 75% in Germany. Wed, 21 Aug 2013 07:35:00 GMT /en/company/article/Voetbal-International-renews-its-online-channels-with-XperienCentral.htm Voetbal International (VI) renewed all its online channels on August 1st. These now run on XperienCentral, GX Software’s newest web content management system (WCM). From now on, on all VI channels, visitors can receive individually relevant content, enabling them to find their way to interesting soccer news more quickly. Tue, 06 Aug 2013 08:59:00 GMT /en/company/article/For-the-Third-Year-GX-Software-positioned-in-Gartners-Magic-Quadrant-for-Web-Content-Management.htm GX Software, global provider of Web Content Management (WCM) and Online Marketing software, has been named a Visionary by Gartner in its 2013 ‘Magic Quadrant for Web Content Management’. It is the third consecutive year that GX Software has been listed. Gartner, one of the world’s leading information technology research and advisory companies, evaluates global vendors of WCM systems on an annual basis and includes the key players in its Magic Quadrant. Mon, 29 Jul 2013 08:44:00 GMT /en/company/blog/posts/TransactionDriven-Marketing-How-to-Leverage-Online-Banking.htm About two-third of all households in the U.S. and Europe use online banking. Within Europe, both Finland and the Netherlands lead the pack with around 80% of all individuals aged 16-75 engaged in online banking. Wed, 17 Jul 2013 09:23:00 GMT /en/company/blog/posts/How-To-Build-a-Dedicated-Fan-Base-and-Sell-More-Tickets-Using-Online-Engagement.htm A recent study among 15,000 marketers in the US and Europe showed that marketers achieve positive results by applying online engagement as part of their marketing strategy. One of the main drivers for adopting online engagement is, next to increasing customer satisfaction and reducing churn rates, improving conversion ratios. Wed, 26 Jun 2013 07:30:00 GMT /en/company/blog/posts/5-MustHaves-for-Social-Media-Marketing.htm Hundreds of millions of people are accessing social networks on a daily basis to share content, interact and engage. There are five must-haves that must be implemented correctly in order to increase your chances for success in Social Media Marketing. Wed, 19 Jun 2013 07:00:00 GMT /en/company/blog/posts/MTO-A-new-marketing-role-is-nascent.htm Marketing and IT have a love-hate relationship. This probably has to do with a different focus. Marketers on the one hand, are trying to set their organization and products apart from the competition. Therefore, they are constantly looking for ways to differentiate their solutions in a unique way. Taking a little bit of risk, having a big mouth and moving fast are then qualities that are being sought after. Wed, 12 Jun 2013 09:13:00 GMT /en/company/blog/posts/Introducing-Effective-LeadtoRevenue-Management.htm Lately, marketers are hard-pressed to focus on creating additional revenues. According to a survey conducted by Forrester Research among 373 business-to-business marketers, more than 70% consider marketing-attributed revenues as their most important metric, followed by return on marketing investment (ROMI) and lead-related metrics. Wed, 05 Jun 2013 07:00:00 GMT /en/company/article/GX-Softwares-market-launch-of-first-customerdriven-WCM.htm Today GX Software is introducing the very first Web Content Management system (WCM) that creates individual online experiences: <L CODE="C25">XperienCentral</L>. This successor to GX WebManager 9 acts from an individual visitor perspective and personalizes each online channel – from website to mobile app. This will result in satisfied customers and make it easier to achieve online objectives. Tue, 04 Jun 2013 12:12:00 GMT /en/company/blog/posts/How-to-Implement-Your-Mobile-Strategy.htm Mobile is booming. According to <L CODE="C15">Forrester</L>, by 2016 more than one billion consumers will own a smartphone or a tablet. This means that mobile is no longer simply another device for marketers to keep in the back of their minds. Rather, mobile is the manifestation of a much broader shift to new ways of engagement. Wed, 29 May 2013 11:18:00 GMT /en/company/blog/posts/Creating-Your-Own-Blueconomy-Customer-Engagement-part-5-of-5.htm In this series of blogs, we have looked at some of the market drivers and challenges for today’s marketers. We have tried to unravel customer engagement and discussed how true engagement will transform your business. Companies need to stitch all these elements together in their business strategy. Two elements are crucial in this strategy: value creation for the customer and internal collaboration. Wed, 22 May 2013 07:00:00 GMT /en/company/blog/posts/How-MarketDriven-and-CustomerDriven-Companies-Differ-Customer-Engagement-part-4-of-5.htm As previously discussed, true customer engagement transforms companies from being market-driven to customer-driven and changes the way they communicate as well. In this blog, I will further elaborate these transitions. Wed, 15 May 2013 15:10:00 GMT /en/company/blog/posts/Customer-Engagement-Defined-Customer-Engagement-part-3-of-5.htm The trends and challenges as discussed in my previous blogs, require online marketers to come up with a proper answer. How can you stay up-to-date with your customers? How can you respond to their questions and needs, while retaining a consistent dialog across all channels? In my vision, customer engagement is the answer to this. The term ‘engagement’ has been circulating around for a while now, with various meanings at different points in time. Wed, 08 May 2013 07:16:00 GMT /en/company/blog/posts/Challenges-for-Todays-Marketers-Customer-Engagement-part-2-of-5.htm In my previous blog post, I pointed out why marketing needs new rules of engagement to communicate and collaborate with customers. The marketers’ task always has been to promote companies and products in order to facilitate the sales process. This hasn’t really changed; it remains marketing’s primary reason for existence. But what does has fundamentally changed is the way marketers now must fulfill this role. Today’s marketers face a couple of challenges they need to tackle in order to remain successful in bringing company and customers closer together. Wed, 01 May 2013 08:00:00 GMT /en/company/blog/posts/Why-We-Need-New-Rules-of-Engagement-Customer-Engagement-part-1-of-5.htm In August 2012, Bill Lee, president of the Customer Reference Forum, declared that marketing is dead. Since then there’s an ongoing debate about the viability of marketing. Whether Lee is right or not, it’s undeniable that companies and customers interact dramatically different than two or three years ago. So new rules of engagement are needed. In this blog – the first in a series of five on Customer Engagement – I will go into drivers that changed the B2C (and to a large extent also the B2B) market place. Wed, 24 Apr 2013 08:24:00 GMT /en/company/blog/posts/Understanding-the-Customer-Journey-from-the-First-Click.htm So many different things shout for the online visitors’ attention, that they easily get distracted if they don’t see an immediate fit with their objectives. Thus the earlier in the customer journey we engage with them through presenting relevant content, the better chance we have to create a competitive advantage. Instead of waiting for a visitor to engage or convert, we should get to know each prospect from his first click on a website. Wed, 17 Apr 2013 07:00:00 GMT /en/company/blog/posts/Architectural-Considerations-for-a-Customer-Engagement-Solution.htm As explained in my previous blog post, customer engagement solutions should offer capabilities to continuously listen and collect customer data across devices, channels and back-office applications and to enter into continuous dialogues with individual customers at any given time and place. Wed, 10 Apr 2013 07:00:00 GMT /en/company/article/International-stadium-Amsterdam-ArenA-selects-GX-WebManager.htm Amsterdam ArenA heeft zijn website www.amsterdamarena.nl vernieuwd. In de zoektocht naar een nieuw Content Management Systeem (CMS) kwam GX WebManager als beste uit de bus. De nieuwe website is overzichtelijk, klantgericht én geschikt voor tablet en mobiele telefoon. Mon, 08 Apr 2013 12:06:00 GMT