Hand-Raiser Marketing

Google+ Ripples = Analytics Gold

submit_url = "http://hand-raiser.com/2012/03/07/google-ripples-analytics-gold/"; Earlier today, I called Google+ “my weird friend that I don’t know why I hang out with so much, but for some reason I do.” Then, they do something like come out with Ripples that brings the spark back like a weekend away from the kids, with a bottle of wine and [...]

Detroit NewMe Community Meetup

submit_url = "http://hand-raiser.com/2012/02/16/detroit-newme-community-meetup/"; Last night, I had the distinct honor and pleasure to be in the company of some very talented and intelligent individuals, via the Detroit NewMe Community Meetup group, at TechTown Detroit. I was instantly inspired by the accomplishments, struggles and general dynamism of the group. I’m looking forward to continuing a prosperous [...]

Mobile: the Bacon of Tech

submit_url = "http://hand-raiser.com/2012/01/17/mobile-the-bacon-of-tech/"; It’s no secret, I love mobile, smart, cell technology. It’s intriguing and it’s been so for years, even though the year of mobile has never truly arrived. What does that mean, anyway? What will the year of mobile look like? Has anyone ever defined it and if they have why haven’t they [...]

Say it with me, Conversion

submit_url = "http://hand-raiser.com/2011/12/06/say-it-with-me-conversion/"; Recently, a friend and fellow marketing mind, Hubert Sawyers III, reminded me about the need for all messages to create action when he wrote this post on his blog Frying in Vein. Action is key for a business to garner responses that move the consumer down the sales funnel. This is perfect [...]

TV – Old Platform New Media Ad Buy

submit_url = "http://hand-raiser.com/2011/11/22/tv-old-platform-new-media-buy/"; Many customers have been asking me about TV lately. What’s interesting, is that there still seems to be a major disconnect between the actual barriers to entry and the perceived difficulty and cost of advertising on television. The buying advances in local, online video and cable television have changed tv from the [...]