Hand-Raiser Marketing

Mobile: the Bacon of Tech

submit_url = "http://hand-raiser.com/2012/01/17/mobile-the-bacon-of-tech/"; It’s no secret, I love mobile, smart, cell technology. It’s intriguing and it’s been so for years, even though the year of mobile has never truly arrived. What does that mean, anyway? What will the year of mobile look like? Has anyone ever defined it and if they have why haven’t they [...]

Say it with me, Conversion

submit_url = "http://hand-raiser.com/2011/12/06/say-it-with-me-conversion/"; Recently, a friend and fellow marketing mind, Hubert Sawyers III, reminded me about the need for all messages to create action when he wrote this post on his blog Frying in Vein. Action is key for a business to garner responses that move the consumer down the sales funnel. This is perfect [...]

TV – Old Platform New Media Ad Buy

submit_url = "http://hand-raiser.com/2011/11/22/tv-old-platform-new-media-buy/"; Many customers have been asking me about TV lately. What’s interesting, is that there still seems to be a major disconnect between the actual barriers to entry and the perceived difficulty and cost of advertising on television. The buying advances in local, online video and cable television have changed tv from the [...]

Build Your Own App!

submit_url = "http://hand-raiser.com/2011/11/05/build-your-own-app/"; A couple of weeks ago, I had an idea for a mobile application, and thought I would research it to find out if I could get it done. While not really important, I would feel remiss if I were to neglect to mention what it was, it was a parking application for those of us [...]

Apple in Wonderland

submit_url = "http://hand-raiser.com/2011/08/28/apple-in-wonderland/"; I wrote the following post for another blog, but thought it was such important material that I would re-purpose it here for the Hand-Raiser faithful. LOL. Enjoy my personal take on the whole Steve Jobs resignation and the subsequent predictable outcry of insanity from the Apple, Inc. and Steve Jobs faithful. -Therran [...]