Happen Factory

Keywords, top 10 things marketers need to do with Keywords in 2012

Vicki Ansell — Wed, 25 Apr 2012 10:17:49 +0000

I was around in the naughties, I was at the coal face as a marketing manager in the B2B world. Websites started as a splash page with our contact details (some staff had dreams of becoming millionaires by buying the URLs around our company name & trying to ransom us for them, needless to say [...]

Infographics are totally where it’s at right now

Vicki Ansell — Wed, 18 Apr 2012 12:29:12 +0000

Have you noticed? I certainly have. You can’t read a blog post without an info graphic popped in it somehwere See what I mean? Intel have launched a funky little infographic maker called What About Me? where you can make your own infographic from your lifestream.

Is your market

Vicki Ansell — Tue, 10 Apr 2012 11:10:20 +0000

You might be wasting your time on Twitter… (but you might not) Tumblr is extremely popular with <25 year olds and is a great microblogging platform with a loyal user base (85% retention rate compared to Twitter’s 40%). Tumblr allows you to post content (videos, pictures, posts, status updates) along with text with no limit [...]

Setting the benchmark to define success in social media

Vicki Ansell — Sun, 12 Feb 2012 16:44:06 +0000

I’ve talked about the common pitfalls that companies fall into when jumping into social media, one of them is not defining success before they start. But how do you know what success should look like? Here are some handy tips to get you started: Benchmark against the competition If you aren’t going first in your [...]

Top 3 mistakes business make with social media

Vicki Ansell — Fri, 20 Jan 2012 10:29:56 +0000

Something I find surprising when I engage with organisations is how often the fluid growth of dabbling with social media can override good business sense. The first piece of business sense that goes out the window is selecting the right colleague(s) to coordinate the social media effort. Often times people are chosen because they are [...]

What are Facebook Sponsored Stories All About?

Vicki Ansell — Thu, 27 Oct 2011 15:09:34 +0000

Facebook has announced that businesses can now sponsor ‘stories’ in addition to the current advert functionality in Facebook – but what exactly are Sponsored Stories and how can you use them in your organisation? Let’s start with looking at how you might view a Sponsored Story: Sponsored Stories display in your right sidebar menu [...]

Nomination for the worst website ever?

Vicki Ansell — Mon, 15 Aug 2011 13:25:22 +0000

When we spend all day struggling with the nuances of tweaking websites to encourage social interaction and plotting how to leverage social media for your organisation we can all do with a laugh… Check out the worst (genuine) website I’ve ever come across. I could list the faults but I simply haven’t got time! Enjoy! [...]

Location based marketing – but I have no location…

Vicki Ansell — Wed, 27 Apr 2011 11:32:19 +0000

This week I’ve been mainly thinking about location based social media - for a couple of reasons; the first was I promised a client I’d deliver a webinar about them… and the second reason is they are just really hot right now. But B2B businesses are struggling to see a way to use location based serivces [...]

String theory and business life streams

Vicki Ansell — Thu, 10 Feb 2011 10:23:27 +0000

Find out how long your piece of string is and make a better impression on social networks.

Ready to use Facebook for your business?

Vicki Ansell — Wed, 01 Dec 2010 11:33:02 +0000

As I’m spending the day writing a webinar on using Facebook for business I thought I might as well create a post on it too. First part of the webinar is about identifying if your market is using Facebook for business – here are some ways to work that out: • Are their links to [...]